B&P Writer and Graphic Designer

📍 Job Overview

Job Title: B&P Writer and Graphic Designer

Company: WSP

Location: Noida, Uttar Pradesh, India

Job Type: Full-Time

Category: Business Development & Operations Support

Date Posted: 2026-08-20

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Strategic Content Creation: Develop compelling written content for business proposals (B&P) and marketing collateral, ensuring alignment with WSP's brand voice and strategic objectives.

• Visual Design Excellence: Produce high-impact graphic designs, infographics, presentations, and digital assets that effectively communicate complex ideas and project value propositions.

• Cross-Functional Collaboration: Partner with global and local proposal teams, subject matter experts, and marketing professionals to gather information, refine messaging, and ensure cohesive output.

• Brand Stewardship: Uphold and enhance WSP's brand identity across all written and visual communications, ensuring consistency in messaging, tone, and design standards.

📝 Enhancement Note: This role bridges the gap between technical proposal writing and creative graphic design, a specialized function often found within Business Development or Operations support teams in professional services firms. The "B&P" likely refers to "Business & Proposal" development, indicating a strong focus on client-facing documentation.

📈 Primary Responsibilities

• Craft persuasive and technically accurate written content for bid proposals, expressions of interest, and other client-facing documents, incorporating WSP's unique value proposition.

• Design visually engaging graphics, charts, diagrams, and infographics to illustrate project details, methodologies, and benefits within proposals and presentations.

• Develop and maintain a library of branded templates, graphics, and content snippets for efficient proposal development and reuse across different projects.

• Collaborate with engineers, project managers, and subject matter experts to translate complex technical information into clear, concise, and compelling written and visual narratives.

• Manage the design and production of presentation materials, ensuring they are visually appealing, on-brand, and effectively communicate key messages for client meetings and internal reviews.

• Utilize and manage digital asset management systems to organize, store, and retrieve design assets and approved content.

• Stay abreast of industry trends in proposal writing, graphic design, and visual communication to continually improve the quality and effectiveness of deliverables.

• Contribute to the development of marketing materials, brochures, and website content as needed, supporting broader business development initiatives.

📝 Enhancement Note: Given the "B&P" designation and the company's industry (consulting, engineering, infrastructure), responsibilities will heavily lean towards client acquisition and project win strategies, requiring strong persuasive writing and a keen eye for detail in visual representation of technical capabilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Communications, Marketing, English, or a related field. Experience:

• Minimum of 5-10 years of professional experience in a combination of proposal writing, business development support, and graphic design roles, preferably within the consulting, engineering, or professional services sectors. Required Skills:

• Advanced Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for creating sophisticated layouts, graphics, and visual assets.

• Compelling Proposal Writing: Proven ability to write clear, concise, and persuasive business and proposal content, tailored for technical audiences and client objectives.

• Visual Communication Strategy: Strong understanding of how to use design elements (typography, color, layout, imagery) to effectively communicate complex information and enhance message impact.

• Presentation Design: Expertise in designing professional and impactful presentations (e.g., PowerPoint, Google Slides) that align with brand guidelines and convey key messages effectively.

• Content Management: Experience with digital asset management (DAM) systems and organizing creative assets for easy retrieval and consistent application.

Preferred Skills:

• Motion Graphics & Video Editing: Proficiency with tools like After Effects and Premiere Pro for creating dynamic visual content, animated infographics, and short explanatory videos.

• UI/UX Design Principles: Understanding of user interface and user experience design principles for creating intuitive digital assets and interactive content.

• Knowledge of SharePoint: Familiarity with SharePoint for document management, collaboration, and content sharing within proposal workflows.

• Adobe Firefly: Experience or familiarity with generative AI tools for creative ideation and asset creation.

• Industry Knowledge: Familiarity with the engineering, infrastructure, or environmental consulting sectors to better understand project context and client needs.

📝 Enhancement Note: The "B&P Writer" component strongly suggests a need for persuasive writing skills beyond standard marketing copy, focusing on winning bids. The graphic design requirements are advanced, emphasizing professional software suites and the ability to translate technical concepts visually. The 5-10 years of experience indicates a mid-to-senior level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Proposal Wins: A portfolio showcasing successful business proposals or bid documents, highlighting your specific contributions to the written content and design elements that contributed to a win.

• Visual Design Case Studies: Examples of graphic design projects that effectively solved a communication problem, presented complex data visually, or enhanced brand perception. Include a brief description of the challenge, your approach, and the outcome.

• Template & Brand Consistency: Samples of branded templates (e.g., proposal templates, presentation decks) that demonstrate adherence to corporate identity guidelines and facilitate efficient content creation.

• Infographics & Data Visualization: Specific examples of infographics or data visualizations that successfully simplified technical information or project metrics for a target audience.

Process Documentation:

• Workflow Design: Ability to document and articulate your process for managing proposal content creation and design from initial brief to final delivery, including stakeholder engagement and review cycles.

• Collaboration Tools: Experience using collaborative platforms (e.g., SharePoint, project management software) to manage content, feedback, and design assets during proposal development.

• Quality Assurance: Evidence of implementing quality assurance steps in your writing and design process to ensure accuracy, consistency, and brand compliance.

📝 Enhancement Note: For this role, a combined portfolio demonstrating both strong writing for proposals and sophisticated graphic design capabilities is crucial. The emphasis should be on tangible results (e.g., proposal wins) and the strategic application of both writing and design skills.

💵 Compensation & Benefits

Salary Range: INR 1,200,000 - INR 2,200,000 per annum (Estimated)

Explanation of Estimate:

This estimated salary range is based on industry benchmarks for experienced professionals (5-10 years) in specialized roles like Proposal Writing and Graphic Design within the consulting and engineering sector in India, specifically Noida. Factors influencing this range include:

• Experience Level: 5-10 years of specialized experience commands a higher salary.

• Skill Set: The dual requirement of strong writing and advanced graphic design skills is a premium.

• Location: Noida is a major business hub with competitive salaries for skilled professionals.

• Industry: The engineering and consulting sector often offers competitive compensation for roles directly supporting business development.

• Company Size/Reputation: WSP is a large, global organization, typically offering competitive remuneration.

• Data Sources: Research was conducted using aggregated salary data from reputable Indian job boards and HR consulting firms specializing in professional services and creative roles.

Benefits:

• Health, Safety, and Wellbeing Initiatives: Comprehensive programs and a strong culture prioritizing employee health and safety, including potentially robust health insurance and wellness support.

• Global Career Opportunities: Access to a vast international network, offering potential for international assignments, cross-border project involvement, and global career development.

• Flexible Work Environment: A hybrid working model designed to balance collaboration, productivity, and work-life integration, offering flexibility in how and where work is performed.

• Professional Development: Opportunities for continuous learning, skill enhancement, and access to training programs relevant to both writing and design disciplines.

• Retirement Savings Plan: Contributions to provident funds or other retirement savings schemes as per Indian labor laws.

• Paid Time Off: Generous leave policies including annual leave, sick leave, and public holidays.

Working Hours:

• Standard full-time hours are typically 40 hours per week, Monday to Friday. The hybrid model allows for flexibility in structuring these hours, subject to team coordination and project deadlines.

📝 Enhancement Note: The salary estimate is provided in INR and is a broad range. Actual compensation will depend on specific experience, qualifications, and negotiation. The benefits listed are inferred from WSP's general company description and typical offerings for large multinational corporations in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services Consulting (Engineering, Infrastructure, Environment, Energy, etc.)

Company Size: Global: 73,000+ employees; India: 4,000+ employees across Noida, Bengaluru, and Mumbai.

Founded: WSP has a long history, with its origins tracing back to 1887, evolving through mergers and acquisitions to become the global entity it is today. This longevity suggests a stable and established corporate environment with a deep understanding of its markets.

Team Structure:

• Global & Local Integration: The role sits within a business development or proposal support function, likely interacting with local teams in India (Noida, Bengaluru, Mumbai) and collaborating closely with global proposal and design centers.

• Cross-Functional Collaboration: You will work closely with a diverse group of professionals including proposal managers, technical experts (engineers, scientists), project managers, and potentially marketing colleagues.

• Reporting Line: Likely reporting to a Proposal Manager, Business Development Lead, or a Creative Services Manager, with a dotted line to global operations or design leadership.

Methodology:

• Data-Driven Decision Making: WSP emphasizes using data and expertise to inform solutions and client engagement. This role will involve translating data into compelling narratives and visuals.

• Client-Centric Approach: The core of the business is serving clients and delivering impactful projects. Proposal work is critical to securing these opportunities.

• Operational Excellence: A key cornerstone of WSP's strategy, focusing on efficiency, quality, and best practices in all operations, including proposal development.

• Sustainability Focus: A strong commitment to sustainable work and solutions, which should be reflected in proposal content and design.

Company Website: www.wsp.com

📝 Enhancement Note: WSP's extensive global presence and focus on sustainability and operational excellence provide a strong context for this role. The "B&P Writer and Graphic Designer" is a critical support function that directly impacts the company's ability to win new business and communicate its value proposition in complex technical sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level specialist. It requires a blend of distinct skill sets (writing and design) that are essential for effective business development and proposal management within a large consulting firm. It's not a junior support role but a core contributor to the win rate.

Reporting Structure: You will likely report to a Proposal Manager or a Business Development Lead, who oversees the end-to-end proposal process. You'll also collaborate extensively with technical subject matter experts, project directors, and potentially a global network of designers and writers.

Operations Impact: This role has a direct impact on WSP's revenue generation and market positioning. High-quality proposals and compelling visual communication are crucial for winning competitive bids in the infrastructure, engineering, and consulting sectors. Your work directly contributes to securing projects that shape communities and environments.

Growth Opportunities:

• Specialization: Deepen expertise in proposal strategy, specific industry sectors (e.g., transportation, energy), or advanced design techniques (e.g., motion graphics, interactive design).

• Leadership: Progress to a Senior B&P Writer/Designer, Proposal Manager, or a team lead role, managing a portfolio of projects or a small team of creative professionals.

• Cross-Functional Mobility: Transition into broader marketing roles, internal communications, or project management roles, leveraging your communication and design skills.

• Global Experience: Participate in international projects and collaborate with global teams, potentially leading to opportunities in other WSP offices.

📝 Enhancement Note: The dual nature of this role offers unique growth paths. Professionals can lean into either the writing or design aspect, or continue to develop both to become a highly versatile proposal specialist. The impact on revenue is significant, making it a visible and valued position.

🌐 Work Environment

Office Type: Hybrid Work Model. This implies a blend of remote work and in-office collaboration. The office environment is designed to facilitate team synergy, brainstorming, and face-to-face client interactions when necessary.

Office Location(s):

• Noida, India: Specifically located at FC-24, First Floor, Sector 16A, Film City, Noida, UP, 201301. This location is a key operational hub within India.

• Other Indian Offices: Bengaluru and Mumbai are also mentioned as significant WSP locations in India, suggesting potential collaboration or project work involving these offices.

Workspace Context:

• Collaborative Hub: The Noida office is likely equipped with meeting rooms, collaborative workspaces, and the necessary technology to support hybrid team interactions and project work.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially specialized proposal management tools will be available. Reliable internet and IT support are expected.

• Team Interaction: The hybrid model aims to balance individual productivity with essential team collaboration, ensuring that opportunities for knowledge sharing and synergy building are maintained.

Work Schedule:

• Standard full-time (approx. 40 hours/week) with flexibility. The hybrid model allows for structured in-office days to maximize collaboration, while remote days can support focused individual work, writing, and design tasks. Coordination with global teams may sometimes require adjusting schedules.

📝 Enhancement Note: The hybrid model is a key aspect of WSP's modern work approach, aiming to balance flexibility with the need for in-person collaboration, particularly important for proposal development which often involves intense team coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial call to assess basic qualifications, experience, and cultural fit, and to explain the role and WSP's values.

• Technical Interview (Writing & Design): This will likely involve a discussion with the hiring manager and potentially a senior team member. Be prepared to discuss your proposal writing process, your approach to translating technical information, and your design philosophy.

• Portfolio Review: A dedicated session to walk through your portfolio. Be ready to present 2-3 key projects that best represent your skills in both proposal writing and graphic design, explaining your role, the challenges, and the outcomes.

• Skills Assessment/Challenge: You may be given a short writing or design task, or a case study, to assess your practical skills under timed conditions. This could involve refining a piece of proposal text or creating a specific graphic element.

• Final Interview: Potentially with a higher-level manager or a cross-functional stakeholder to confirm fit and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that showcase your best work across both writing and design, and ideally, demonstrate experience in the engineering/infrastructure sector.

• Highlight Your Contribution: Clearly articulate your specific role and responsibilities in each project, especially if it was a team effort. Use "I" statements for your direct contributions.

• Tell a Story: For each portfolio piece, explain the client's need, the problem you solved, your strategic approach (both writing and design), and the quantifiable results (e.g., proposal win, improved clarity, positive client feedback).

• Showcase Process: Briefly explain your workflow for developing proposals and designs, including how you collaborate with subject matter experts and manage feedback.

• Brand Consistency: Ensure your portfolio presentation itself is well-designed, branded, and easy to navigate.

Challenge Preparation:

• Understand WSP's Business: Research WSP's projects, values (sustainability, operational excellence), and recent news.

• Practice Technical Translation: Be ready to take a hypothetical technical brief and outline how you would approach writing and designing a proposal section for it.

• Design Thinking: Practice creating simple infographics or visual representations of data points relevant to infrastructure or engineering projects.

• Conciseness: Focus on delivering clear, impactful messages efficiently, as is crucial in proposal work.

📝 Enhancement Note: The portfolio is critical for this role. Candidates must be prepared to demonstrate proficiency in both core skill areas and articulate the strategic value they bring to the business development process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in:

  • Adobe InDesign: For layout, page design, and creating proposal documents and brochures.
  • Adobe Illustrator: For creating vector graphics, logos, diagrams, and icons.
  • Adobe Photoshop: For image editing, manipulation, and creating digital assets.

• Microsoft Office Suite: Advanced proficiency in:

  • Microsoft PowerPoint: For designing impactful presentations and pitch decks.
  • Microsoft Word: For proposal writing, editing, and formatting.

• Collaboration Platforms:

  • SharePoint: Likely used for document management, version control, and team collaboration on proposals.
  • Microsoft Teams/Other Collaboration Tools: For communication, virtual meetings, and team coordination.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret project data and present it visually is key. Familiarity with data visualization principles is beneficial. CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding how proposals link to CRM data and client pipelines would be advantageous.

• Proposal Automation Software: Familiarity with any proposal automation tools used by WSP would be a plus, though not explicitly stated as required.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Microsoft Office Suite, particularly InDesign and PowerPoint, is paramount for this role. Proficiency in these tools is non-negotiable for creating professional business proposals and presentations.

👥 Team Culture & Values

Operations Values:

• Our People: WSP values its employees, fostering a supportive and inclusive environment where individuals feel valued and can achieve their career goals. This role contributes to a positive employee experience by ensuring clear communication and professional presentation of company initiatives.

• Our Clients: A relentless focus on client success and delivering high-quality, impactful solutions. This role directly supports client acquisition by crafting compelling proposals that articulate WSP's value.

• Our Operational Excellence: A commitment to efficiency, quality, and best practices in all aspects of the business. This role embodies this by streamlining proposal development through effective writing and design processes.

• Our Expertise: Leveraging deep technical knowledge and strategic insight to solve complex challenges. This role acts as a bridge, translating technical expertise into accessible and persuasive language and visuals for clients.

Collaboration Style:

• Global & Inclusive: WSP promotes diversity and inclusion, encouraging collaboration across different geographies, cultures, and disciplines.

• Purposeful & Sustainable: A shared drive to contribute to meaningful projects that benefit society and the environment. This role supports this by communicating the sustainability aspects of WSP's projects.

• Curious & Innovative: Encourages new ideas and unconventional thinking to tackle complex issues. This applies to both finding creative design solutions and innovative ways to present proposal content.

📝 Enhancement Note: The company's stated values of "Our People, Our Clients, Our Operational Excellence, and Our Expertise" are central. The candidate should demonstrate how their work in writing and design directly supports these pillars, particularly in client engagement and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Skill Sets: Effectively managing time and priorities between demanding writing and graphic design tasks, ensuring high quality in both.

• Translating Technical Complexity: Simplifying highly technical information from engineers and scientists into clear, compelling, and visually engaging content for diverse client audiences.

• Global Collaboration Dynamics: Coordinating with teams across different time zones and cultures, managing feedback, and ensuring brand consistency on a global scale.

• Fast-Paced Proposal Environment: Meeting tight deadlines inherent in the business development and proposal lifecycle, often requiring significant effort under pressure.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Proposal Strategy Workshops: Training on best practices in bid management, proposal writing techniques, and win-loss analysis.

• Industry-Specific Knowledge: Gaining deeper insights into WSP's core sectors (e.g., transportation, energy, environmental) to enhance proposal relevance and impact.

• Leadership Development: Potential to move into roles managing proposal teams or leading creative strategy for business development efforts.

📝 Enhancement Note: This role is ideal for individuals who thrive on diverse challenges and continuous learning, bridging creative and analytical tasks within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical document and transforming it into a persuasive proposal section. What are the key steps you take?" (Assesses writing process, technical translation)

• "Walk us through a proposal you worked on that was particularly successful. What was your specific contribution as a writer and designer, and what made it stand out?" (Assesses impact, collaboration, portfolio presentation)

• "How do you ensure brand consistency across proposals when collaborating with multiple technical experts and global teams?" (Assesses brand stewardship, collaboration skills)

• "Imagine you have conflicting feedback from a technical lead and a marketing manager on a graphic. How do you resolve this?" (Assesses stakeholder management, problem-solving) Company & Culture Questions:

• "What interests you about WSP's focus on sustainability and its impact on engineering and infrastructure projects?" (Assesses alignment with company values)

• "How do you see your role contributing to WSP's core values of 'Our People,' 'Our Clients,' 'Operational Excellence,' and 'Our Expertise'?" (Assesses understanding of company ethos)

• "Describe your experience working in a hybrid environment and how you maintain productivity and collaboration." (Assesses adaptability to work model) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (proposal vs. design) or by showcasing your strongest combined examples first.

• Narrative: For each project, clearly define the objective, your role, the challenge, your solution (writing and design aspects), and the outcome. Use storytelling to make it engaging.

• Visual Clarity: Ensure any slides or digital documents used for presentation are impeccably designed, showcasing your skills.

• Quantify Impact: Wherever possible, use metrics or specific examples to demonstrate the success of your work (e.g., "This design improved clarity by X%," "This proposal contributed to securing a $Y million contract").

• Be Prepared for Technical Questions: Anticipate questions about your software choices, design decisions, and writing strategies.

📝 Enhancement Note: Prepare specific examples for each question, drawing directly from your experience. Tailor your responses to WSP's industry and stated values.

📌 Application Steps

To apply for this B&P Writer and Graphic Designer position:

• Submit your application through the WSP careers portal via the provided link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your strongest proposal writing and graphic design achievements, with a focus on business development and client-facing materials. Select 2-3 key projects that best demonstrate your dual expertise.

• Resume Optimization: Clearly articulate your experience with Adobe Creative Suite, proposal development processes, and any relevant industry experience. Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your process for both writing and design tasks, and prepare to discuss specific portfolio examples in detail, focusing on how you contributed to successful outcomes.

• Company Research: Familiarize yourself with WSP's global projects, services, and commitment to sustainability. Understand how your role contributes to their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.