Graphic Designer (gn) - ESN

📍 Job Overview

Job Title: Graphic Designer (gn) - ESN

Company: The Quality Group GmbH

Location: Germany (Remote)

Job Type: Full-time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-09-15

Experience Level: Intermediate (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation and conceptualization of digital assets for the ESN brand, focusing on online content and print media within the event sector.

• Leverage expertise in AI image generation tools and prompt engineering to produce and refine brand-consistent visuals, ensuring seamless integration with existing brand guidelines.

• Execute high-quality graphic design tasks using Adobe Creative Suite, including photo compositing and retouching of AI-generated and shot imagery for professional, brand-aligned final outputs.

• Contribute to performance marketing efforts by designing click-optimized static and motion ad creatives for paid social campaigns, aiming for enhanced click-through rates and conversion.

📝 Enhancement Note: This role sits within the marketing operations function, specifically focusing on creative content production and brand asset management for the ESN brand. The emphasis on AI tools and performance marketing creatives indicates a need for an operations-minded designer who understands how visual assets drive business outcomes.

📈 Primary Responsibilities

• Design and conceptualize a wide range of digital content, including social media posts, performance marketing advertisements, and newsletter visuals, with a strong emphasis on engagement and conversion metrics.

• Develop and produce print materials such as flyers, posters, and roll-ups, ensuring brand consistency and effective communication of event-related information.

• Create compelling food and product compositions that align with ESN's brand aesthetic and marketing objectives.

• Generate and optimize prompts for AI image generation tools, ensuring the output aligns with ESN's brand identity and visual standards.

• Refine and enhance AI-generated visuals and product photography using Adobe Photoshop and InDesign to achieve a professional, brand-compliant final product.

• Collaborate with marketing and event teams to understand campaign requirements and translate them into impactful visual designs.

• Ensure the seamless integration of AI-generated assets into the broader content creation workflow, maintaining brand integrity and visual appeal.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet all deadlines in a remote work environment.

• Proactively communicate with team members to ensure smooth project execution and timely delivery of creative assets.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and emerging AI-driven content creation methods, directly supporting marketing operations by ensuring a consistent flow of on-brand visual assets for various campaigns and platforms.

🎓 Skills & Qualifications

Education: Completed degree or vocational training in Graphic Design, Media Design, or a related field.

Experience: Minimum of 2 years of professional experience in graphic design, with a focus on digital and print media.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Proven experience in designing graphical online content for social media, performance marketing ads, and newsletters.

• Demonstrated ability in prompt engineering and image generation using AI tools (e.g., Magnific, Adobe Firefly).

• Strong understanding of print production processes, including prepress and final artwork preparation.

• Excellent eye for detail, with a keen sense for aesthetics, color theory, typography, and high-quality imagery, including food composition.

• Self-motivated and structured work ethic, with the ability to prioritize tasks independently and manage multiple projects effectively in a remote setting.

• Proactive communication skills to ensure seamless collaboration and project flow. Preferred Skills:

• Experience with AI generators like Claude, ChatGPT, or similar.

• Familiarity with project management tools such as Figma, Miro, Slack, and Asana.

• Basic knowledge of motion graphics for static and motion ad creatives.

• Good English language skills for potential international team coordination.

📝 Enhancement Note: The requirement for AI tool proficiency and performance marketing ad design suggests a need for a designer who understands how to create assets that not only look good but also perform well in digital marketing campaigns, a key aspect of modern marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design projects demonstrating proficiency in social media content creation, performance marketing ad design (static and motion), and newsletter graphics.

• Examples showcasing the ability to design print media (flyers, posters, roll-ups) with effective layout and brand integration.

• Case studies or examples of AI-generated visuals that have been successfully integrated into brand campaigns, illustrating prompt engineering skills and post-generation refinement.

• Demonstrations of food and product compositing skills, highlighting creativity and adherence to brand aesthetics.

• Examples of print pre-press and final artwork preparation, showcasing attention to detail and technical accuracy. Process Documentation:

• Showcase your workflow for developing and optimizing online content from concept to final delivery, including any iterative design processes.

• Illustrate your approach to integrating AI tools into your design workflow, from prompt generation to final asset refinement and brand consistency checks.

• Provide examples of how you manage multiple design projects, prioritize tasks, and ensure timely delivery in a remote work environment.

• Include any experience with documenting design processes or creating style guides for brand consistency.

📝 Enhancement Note: For a role emphasizing AI and performance marketing, the portfolio should highlight not just aesthetic quality but also the strategic thinking behind design choices and the ability to execute efficiently within a remote operations framework.

💵 Compensation & Benefits

Salary Range: Based on the location (Germany, remote), experience level (Intermediate, 2-5 years), and the specialized skills required (including AI and performance marketing design), a competitive salary range for a Graphic Designer in Germany is estimated to be between €40,000 - €55,000 annually. This estimate is derived from industry benchmarks for similar roles in the German market, considering the full-time, remote work arrangement and the specific technical requirements.

Benefits:

• Attractive employee discounts on products from ESN & More.

• Flexible working hours and comprehensive home office options.

• Subsidies for mobility (e.g., Deutschlandticket) and fitness (e.g., Wellpass).

• Company pension scheme (Betriebliche Altersvorsorge).

• Workation options, offering flexibility for remote employees.

• Opportunity to be part of a company that is redefining nutrition with quality and innovation.

Working Hours: Full-time, 40 hours per week, with flexibility in scheduling to accommodate remote work and personal needs.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles in Germany, adjusted for the remote nature and the specific skill set including AI tools and performance marketing focus. Specific benefits will be detailed during the application process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Quality Group (TQG) operates in the rapidly growing Sports Nutrition and Healthy Food Products industry, with a strong focus on brands like ESN (market leader in Germany for sports nutrition) and More Nutrition (healthy, low-sugar products). This industry requires constant innovation, adaptability to consumer trends, and a strong digital presence.

Company Size: Over 1,200 employees globally, indicating a large, established organization with potential for structured processes and significant resources, yet still fostering a culture of agility and innovation.

Founded: The Quality Group was founded in 2021, consolidating existing brands. ESN has been a market leader since 2004, and More Nutrition was founded in 2017. This history signifies a blend of established market presence and modern, agile startup energy within the parent company.

Team Structure:

• The Graphic Design team is part of the broader Marketing or Creative department, likely working closely with Brand Management, Performance Marketing, and Event teams.

• The reporting structure will likely involve a Creative Lead or Marketing Manager, with direct collaboration across various functional areas.

• Cross-functional collaboration is essential, especially with Performance Marketing to ensure ad creatives are optimized for campaigns, and with Brand Management to maintain visual consistency. Methodology:

• Data-driven decision-making is implied by the focus on performance marketing ads and conversion optimization.

• Agile workflow methodologies are likely employed, given the company's size and industry, to manage the rapid pace of content creation and campaign deployment.

• Emphasis on innovation and pushing boundaries, as stated in the company description, suggests an openness to new tools and techniques, like AI in design.

Company Website: [Provided as company_url in input, but not explicitly given. Assuming tqgg.de as derived domain.]

📝 Enhancement Note: The company's focus on nutrition and fitness, combined with its growth trajectory and innovative approach (AI integration), suggests a dynamic work environment where creative input directly influences business performance and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an "Intermediate" level, signifying a need for individuals who can work independently on defined tasks and contribute to broader project goals with minimal supervision. It requires more than just execution; it demands a proactive approach to problem-solving and process improvement within the design function.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Senior Designer, or Marketing Manager. Collaboration will be extensive with performance marketers, social media managers, and potentially product development teams.

Operations Impact: The Graphic Designer’s work directly impacts the effectiveness of marketing campaigns by creating visually appealing and conversion-optimized assets. This role is crucial for maintaining brand consistency across all touchpoints and for driving engagement and sales through compelling creative content, thereby directly influencing revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, performance marketing creatives, or motion graphics, becoming a go-to specialist within the team.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, potentially leading smaller creative projects or mentoring junior designers.

• Skill Expansion: Develop skills in areas like UX/UI design, brand strategy, or integrated campaign management, leveraging the company's emphasis on innovation.

• Cross-functional Moves: Transition into roles within digital marketing, content strategy, or brand management, utilizing a strong understanding of visual communication and its impact on business objectives.

📝 Enhancement Note: The emphasis on AI and performance marketing suggests a growth path that aligns with evolving digital marketing operations, where creative execution is tightly linked to measurable business outcomes.

🌐 Work Environment

Office Type: This is a fully remote position within Germany, offering significant flexibility and autonomy. The company emphasizes home office capabilities and provides benefits that support remote work.

Office Location(s): While the role is remote, the company is headquartered in Germany, with potential for team members to be located anywhere within Germany. Specific office locations for The Quality Group GmbH are not detailed, but the company operates across multiple sites.

Workspace Context:

• The remote setup requires a self-disciplined and organized approach to work, fostering independence and time management skills crucial for operations roles.

• Access to industry-standard design software (Adobe Creative Cloud) and potentially project management tools (Figma, Miro, Slack, Asana) is expected, supporting efficient digital collaboration.

• Frequent communication via digital channels (Slack, email, video calls) will be key for collaboration with the team, ensuring alignment on design projects and marketing objectives.

Work Schedule: Full-time (40 hours/week) with flexible working hours. This allows designers to structure their day to optimize productivity, manage personal commitments, and align with team collaboration needs across different time zones within Germany.

📝 Enhancement Note: The remote nature of this role is a significant aspect, requiring strong self-management skills akin to those needed in distributed operations teams. The flexibility offered is a key perk for maintaining work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your design skills, experience with Adobe Creative Suite, and familiarity with AI tools.

• Technical Interview: This stage will likely involve a discussion about your experience with AI prompt engineering, performance marketing ad design, and your process for creating brand-consistent visuals. Be prepared to walk through specific examples from your portfolio.

• Design Challenge: You may be given a practical design task or a case study related to creating assets for ESN or More Nutrition. This could involve designing a social media ad, refining an AI-generated image, or conceptualizing a print layout. Focus on demonstrating your thought process, creativity, and efficiency.

• Team/Hiring Manager Interview: An opportunity to discuss your work style, how you handle feedback, your collaborative approach in a remote setting, and your understanding of the ESN brand. Assess cultural fit and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description: social media content, performance marketing ads, AI-generated visuals, and print design.

• Highlight AI & Performance: Dedicate specific sections or clearly label projects that demonstrate your AI prompt engineering skills and your ability to design ads optimized for performance (clicks, conversions).

• Showcase Process: For key projects, briefly explain your design process, including how you interpreted briefs, utilized tools (especially AI), and iterated based on feedback.

• Brand Consistency: Emphasize how you ensure brand consistency, especially when working with AI-generated assets or across different platforms.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., "designed ad creative that achieved X% CTR," "refined AI visuals to improve brand perception").

Challenge Preparation:

• Understand the Brands: Familiarize yourself with ESN and More Nutrition's current branding, visual style, target audience, and marketing campaigns.

• Practice AI Prompting: Experiment with AI image generation tools to quickly generate relevant visuals and understand their capabilities and limitations.

• Ad Design Principles: Review best practices for static and motion ad creatives for platforms like Facebook, Instagram, and Google Ads, focusing on clear calls-to-action and visual hierarchy.

• Remote Collaboration: Be ready to discuss how you effectively communicate and collaborate with teams remotely.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that practical application of skills, particularly with AI tools and performance-driven design, will be heavily scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop (image editing, compositing, retouching), Illustrator (vector graphics, logos), and InDesign (layout design for print and digital).

• AI Image Generation Tools: Direct experience with tools like Adobe Firefly, Magnific, or similar platforms for generating and refining visual assets.

• Prompt Engineering: Ability to craft precise and effective prompts for AI tools to achieve desired visual outcomes aligned with brand guidelines.

Analytics & Reporting:

• Familiarity with understanding performance metrics for digital ads (CTR, conversion rates, engagement) to inform design decisions.

• While not directly responsible for reporting, understanding how design impacts these metrics is crucial. CRM & Automation:

• Project Management Tools: Familiarity with tools like Asana, Slack, and Miro is a plus for remote collaboration, task management, and team communication.

• Figma: Beneficial for collaborative design workflows, prototyping, and potentially creating interactive elements or design systems.

📝 Enhancement Note: The explicit mention of AI tools and proficiency in Adobe Creative Suite are critical technical requirements. Familiarity with project management tools is also highlighted as a significant advantage for a remote role.

👥 Team Culture & Values

Operations Values:

• Quality & Passion: A commitment to high-quality design output and genuine passion for the brands (ESN, More Nutrition) and the mission of redefining nutrition.

• Innovation & Courage: Embracing new technologies like AI and being willing to push creative boundaries to achieve better results.

• Team Spirit & Autonomy: Working collaboratively while also taking ownership and demonstrating self-reliance in a remote environment.

• Data-Driven Approach: Understanding that design serves a purpose, particularly in performance marketing, and contributing to measurable business outcomes.

• Efficiency & Structure: Maintaining organized workflows and prioritizing tasks effectively, especially in a fully remote setup.

Collaboration Style:

• Proactive Communication: Regularly updating team members and stakeholders on project progress, potential roadblocks, and design decisions.

• Feedback Integration: Openness to constructive criticism and the ability to iterate on designs based on feedback from marketing, brand, and other teams.

• Knowledge Sharing: Contributing to a collaborative environment where best practices for design, AI tools, and performance marketing creatives are shared.

• Cross-functional Synergy: Working seamlessly with performance marketers, content creators, and brand managers to ensure visual assets are aligned with overall campaign strategies.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, quality, and collaborative autonomy, which is particularly relevant for a remote role where clear communication and shared values are essential for team cohesion and operational effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration & Consistency: Ensuring AI-generated visuals consistently match ESN's established brand identity and quality standards, requiring skillful prompt engineering and post-production refinement.

• Performance Optimization: Designing ad creatives that not only are visually appealing but also demonstrably drive clicks and conversions in competitive digital ad spaces.

• Remote Collaboration: Maintaining strong communication and seamless workflow with a distributed team, ensuring alignment and proactive problem-solving without in-person interaction.

• Rapid Pace of Digital Trends: Staying abreast of evolving design trends, AI capabilities, and digital marketing best practices to keep ESN's visual presence fresh and effective.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in leveraging AI for creative content generation and optimization, a highly in-demand skill.

• Performance Marketing Design: Developing a deeper understanding of conversion-focused design principles and A/B testing for ad creatives.

• Brand Strategy: Gaining exposure to broader brand management and marketing strategy through close collaboration with relevant teams.

• Industry Conferences & Workshops: Potential for participation in events related to graphic design, digital marketing, or AI in creative fields.

📝 Enhancement Note: The challenges presented are directly tied to the role's focus on emerging technologies and performance metrics, offering significant opportunities for professional development in cutting-edge areas of creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad campaign from brief to final delivery, focusing on how you ensure it's optimized for performance." (Prepare with a case study demonstrating your workflow, AI tool usage, and understanding of metrics.)

• "How do you approach maintaining brand consistency when working with AI-generated imagery, and what are your strategies for refining AI outputs to meet professional standards?" (Be ready to discuss your specific techniques and examples of AI refinement.)

• "Walk us through a challenging design project where you had to balance creative requirements with strict deadlines and remote team collaboration. What was your approach, and what was the outcome?" (Focus on problem-solving, communication, and efficiency.) Company & Culture Questions:

• "What do you know about ESN and More Nutrition, and how do you see your design skills contributing to their brand mission?" (Research the brands thoroughly, focusing on their products, target audience, and marketing messages.)

• "How do you stay motivated and productive when working remotely, and what are your strategies for effective collaboration with a distributed team?" (Highlight your self-discipline, communication methods, and experience with collaboration tools.)

• "How do you approach receiving and incorporating feedback on your designs, especially from stakeholders with different perspectives?" (Emphasize your adaptability and focus on achieving the best project outcome.) Portfolio Presentation Strategy:

• Start Strong: Begin with your most relevant and impactful projects, particularly those showcasing AI integration and performance marketing ad design.

• Tell a Story: For each project, explain the objective, your role, the challenges, your design process (including AI use), and the results (if quantifiable).

• Highlight AI & Performance: Clearly articulate your contributions related to AI prompt engineering and how your designs contributed to marketing performance.

• Demonstrate Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant tools.

• Engage and Discuss: Treat it as a conversation. Be prepared to answer questions about your design choices and to discuss potential solutions for hypothetical design scenarios.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills with AI tools, understanding of performance marketing, and strong remote work capabilities, backed by concrete examples from your portfolio.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to prominently feature your best work in social media graphics, performance marketing ads, and any projects involving AI image generation or refinement. Ensure it's easily navigable and showcases your relevant skills.

• Resume Optimization: Update your resume to highlight your 2+ years of professional experience, specific proficiency in Adobe Creative Cloud, and any quantifiable achievements in ad performance or successful AI integration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to AI-driven design, and your experience in remote collaboration. Prepare specific examples for behavioral and technical questions.

• Company Research: Thoroughly research The Quality Group GmbH, ESN, and More Nutrition. Understand their brand identity, target audience, and recent marketing efforts to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---