Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Qureos Inc

Location: Jumeirah Lake Towers, Dubai, United Arab Emirates

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-15

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design high-impact, performance-driven visual assets for paid advertising campaigns across platforms like Meta, directly contributing to lead generation and conversion rate optimization.

• Develop creative variations and A/B test assets to continuously improve campaign performance and maximize ROI for Qureos's AI-powered hiring platform.

• Collaborate closely with the marketing and growth teams to translate campaign objectives and messaging into compelling, scroll-stopping visual concepts.

• Support broader marketing initiatives through occasional landing page and social media design, ensuring brand consistency and user engagement.

📝 Enhancement Note: This role is specifically focused on performance marketing design, emphasizing the creation of assets for paid advertising channels. While general graphic design skills are foundational, the core expectation is the ability to drive measurable results through visual creative. The "Freelance" designation in the title, coupled with "Full-Time" employment type, suggests a potential for a long-term contract or a dedicated freelance role with consistent engagement.

📈 Primary Responsibilities

• Conceptualize, design, and produce a high volume of compelling paid ad creatives across various platforms (e.g., Meta Ads, LinkedIn Ads) and formats (static images, animated GIFs, simple motion graphics).

• Create multiple creative variations for A/B testing, focusing on elements that drive higher click-through rates (CTR) and conversion rates (CVR).

• Translate marketing briefs, campaign goals, and key messaging into visually engaging and persuasive ad concepts that resonate with target audiences.

• Work in close collaboration with the marketing and growth teams to understand campaign objectives, target personas, and performance metrics, ensuring design alignment with overall GTM strategies.

• Design and iterate on landing page layouts and social media graphics, maintaining brand consistency and optimizing for user experience and engagement.

• Explore and implement motion/video design elements for ad creatives to enhance engagement and performance, leveraging tools like After Effects or similar.

• Manage design assets, organize creative files, and maintain a structured workflow to ensure efficient delivery of marketing collateral.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven design and continuous optimization within paid advertising. The role requires not just aesthetic talent but also a strategic understanding of how design impacts marketing performance metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital advertising creative production.

Required Skills:

• Proven, demonstrable experience designing high-performing paid advertising creatives for platforms such as Meta (Facebook/Instagram) and potentially LinkedIn.

• A strong portfolio showcasing a range of paid ad work, including examples of creative testing, optimization, and measurable campaign impact.

• Solid understanding of performance marketing principles, conversion-focused design strategies, and how visual elements influence user behavior and decision-making.

• Advanced proficiency in industry-standard design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Ability to translate marketing objectives and brand guidelines into effective visual communication.

• Excellent understanding of typography, color theory, layout, and visual hierarchy. Preferred Skills:

• Experience with landing page design and social media graphic creation, demonstrating an ability to adapt design style and format across different digital touchpoints.

• Proficiency in motion graphics and video editing software (e.g., Adobe After Effects, Premiere Pro) for creating animated ads and short video content.

• Familiarity with A/B testing methodologies and experience designing for iterative creative optimization.

• Basic understanding of UX/UI principles for effective landing page design.

• Experience working within a fast-paced startup or tech environment.

📝 Enhancement Note: The requirement for "proven experience designing paid advertising creatives" is paramount. Candidates must be able to clearly articulate their contribution to campaign success through their design work, backed by their portfolio.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 3-5 distinct paid advertising campaign examples.

• For each campaign example, clearly outline the objective, target audience, your specific design contribution, the creative variations developed, and any quantifiable results (e.g., CTR improvements, CVR uplift, cost per acquisition reduction).

• Include examples of static ads, carousel ads, and any animated or motion graphics used in paid campaigns.

• Demonstrate proficiency in creating design variations for A/B testing and optimization purposes.

• Showcase examples of landing page or social media designs if available, highlighting adaptability across different marketing channels. Process Documentation:

• Be prepared to discuss your design process from brief to final asset delivery, including how you approach concept development, feedback incorporation, and asset optimization.

• Explain your methodology for creating design variations and how you collaborate with marketing teams to align on campaign goals and performance metrics.

• Detail your workflow for managing design projects, file organization, and ensuring brand consistency across multiple creative assets.

📝 Enhancement Note: The portfolio is critical for this role. It's not just about showcasing aesthetics but demonstrating a direct link between design work and business outcomes in paid advertising. Candidates should be ready to walk through their portfolio and articulate the strategic thinking behind each piece.

💵 Compensation & Benefits

Salary Range: As a freelance, full-time position based in Dubai, UAE, a competitive hourly or project-based rate is expected. Based on industry benchmarks for experienced freelance graphic designers specializing in performance marketing in Dubai, the estimated range would be AED 150 - AED 300+ per hour, or AED 15,000 - AED 30,000+ per month for a full-time commitment, depending on experience, portfolio strength, and specific project scope.

Benefits:

• Opportunity to work with a growing AI-powered hiring platform and contribute to its marketing success.

• Exposure to performance marketing strategies and data-driven creative optimization.

• Potential for long-term engagement and continued project work.

• Flexible freelance work structure within a full-time capacity.

• Collaborative work environment with a marketing and growth-focused team.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While freelance, the expectation is for dedicated, consistent work aligned with standard business hours in Dubai (Asia/Dubai timezone) to facilitate collaboration with the core team.

📝 Enhancement Note: Salary estimates are based on research of freelance graphic designer rates in Dubai for mid-level professionals with specialized skills in performance marketing and digital advertising, considering the cost of living and market demand in the UAE. The specific rate will be subject to negotiation based on the candidate's demonstrated skills, portfolio, and experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Hiring Platform)

Company Size: Qureos Inc is a growing tech company, likely within the startup or scale-up phase. This implies a dynamic, agile, and potentially fast-paced work environment where individual contributions have a significant impact.

Founded: While the founding date is not specified, Qureos positions itself as an innovative AI-powered hiring platform, suggesting a modern approach to recruitment technology.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Growth team, reporting to a Marketing Manager or Head of Growth.

• This role requires close collaboration with marketing specialists, campaign managers, and potentially product marketing teams.

• Expect a cross-functional environment where designers work closely with individuals responsible for campaign strategy, copywriting, and performance analysis. Methodology:

• Data-driven decision-making is a core aspect of Qureos's operations, especially given its AI focus. This extends to marketing, where campaign performance and creative effectiveness are continuously monitored and optimized.

• Agile methodologies may be employed, encouraging iterative design processes and quick adaptation to market feedback and campaign results.

• Emphasis on innovation and leveraging technology to solve hiring challenges.

Company Website: https://jobs.qureos.com

📝 Enhancement Note: As an AI-powered hiring platform, Qureos likely values efficiency, innovation, and data-backed results. The company culture is expected to be forward-thinking, with a strong emphasis on leveraging technology to drive business outcomes.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist (Graphic Designer - Performance Marketing Focus). This role is for a designer with established skills who can independently produce high-quality, results-oriented creative assets. It's a hands-on role focused on execution and optimization within the marketing domain.

Reporting Structure: The Freelance Graphic Designer will report to a member of the Marketing or Growth team, likely a manager or lead responsible for campaign execution and performance.

Operations Impact: The designer's work will directly impact Qureos's customer acquisition efforts by creating compelling advertisements that drive traffic, generate leads, and ultimately contribute to user acquisition and revenue growth. This role is crucial for the effectiveness of paid marketing channels.

Growth Opportunities:

• Deepen expertise in performance marketing creative strategies and conversion-focused design principles.

• Gain experience in A/B testing and creative optimization techniques within a growing tech company.

• Potentially expand into broader areas of digital design, including UI/UX for landing pages or product interfaces, depending on interest and company needs.

• Develop a strong portfolio of work that demonstrates significant business impact, which can lead to more senior freelance opportunities or full-time roles in the creative or marketing operations field.

• Gain exposure to AI and its application in recruitment technology.

📝 Enhancement Note: While this is a freelance role, the potential for growth lies in deepening specialized skills in performance marketing design and demonstrating tangible impact, which can open doors to more senior or specialized freelance contracts.

🌐 Work Environment

Office Type: On-site. The role is based in Jumeirah Lake Towers, Dubai, suggesting a professional office setting.

Office Location(s): Jumeirah Lake Towers (JLT), Dubai, United Arab Emirates. This is a well-known business and residential district in Dubai, offering a modern and accessible work environment.

Workspace Context:

• Expect a collaborative office space conducive to working closely with marketing team members.

• Access to necessary design software and potentially company hardware.

• The environment is likely dynamic, with a focus on achieving marketing campaign objectives and meeting deadlines.

• Opportunities for direct interaction with colleagues to brainstorm creative ideas and receive feedback.

Work Schedule: Full-time, approximately 40 hours per week, aligning with standard business hours in the UAE (Asia/Dubai timezone). This ensures effective collaboration and communication with the Qureos team.

📝 Enhancement Note: Being on-site in Dubai implies a requirement for the designer to be physically present, facilitating direct collaboration and team integration, which is often beneficial for creative roles that require iterative feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess relevant experience and skills, with a strong emphasis on paid advertising creative examples.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, focusing on paid ad creatives, understanding their design process, rationale behind creative choices, and impact on campaign performance.

• Skills Assessment/Challenge: Potentially a short design challenge or case study simulating a common paid ad creative task to evaluate design skills, speed, and problem-solving abilities under pressure.

• Team/Hiring Manager Interview: Discussion about cultural fit, collaboration style, understanding of performance marketing, and alignment with Qureos's mission and values.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your best paid advertising creative work. Prioritize examples that demonstrate strong performance metrics.

• Be prepared to articulate the strategic thinking behind each creative piece: What was the goal? Who was the audience? What was your creative solution, and why?

• Quantify your impact whenever possible. Use metrics like CTR, CVR, CPA, ROAS, or any other relevant KPIs to showcase the effectiveness of your designs.

• Organize your portfolio logically, perhaps by campaign or platform, making it easy for the reviewer to navigate.

• Ensure all visuals are high-resolution and presented professionally. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and delivering a solution that directly addresses the stated objectives and target audience.

• For paid ad challenges, consider conversion optimization principles and how to create a compelling call-to-action.

• Be mindful of time constraints and deliver a polished, professional output, even if it's a simplified version.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should treat their portfolio as a primary tool for demonstrating their value and suitability for a performance-focused design role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics, especially for digital assets.

• Adobe Photoshop: Crucial for image editing, manipulation, and creating high-quality raster graphics for ads.

• Adobe Illustrator: Key for creating vector graphics, logos, icons, and complex illustrations for ad campaigns.

Analytics & Reporting:

• While not a primary design tool, a basic understanding of analytics platforms (e.g., Google Analytics, Meta Ads Manager) is beneficial to interpret performance data and inform design decisions. CRM & Automation:

• No direct CRM interaction is expected for this role, but understanding how ad campaigns feed into lead generation and CRM systems is advantageous.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. Candidates should be prepared to demonstrate their mastery of these tools and their ability to use them to create effective marketing assets.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions, including creative choices, are informed by performance data and analytics to ensure effectiveness and ROI.

• Innovation: Embracing new technologies (like AI in hiring) and creative approaches to solve problems and stay ahead.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals, valuing input from different perspectives.

• Efficiency: Streamlining processes and delivering high-quality work in a timely manner, especially critical in a fast-paced startup environment.

• Impact-Oriented: Focusing on measurable outcomes and contributing directly to the company's growth and success.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing managers, campaign specialists, and potentially copywriters to develop cohesive campaign materials.

• Open communication and constructive feedback are likely encouraged to foster creative development and ensure alignment with marketing objectives.

• A proactive approach to seeking and incorporating feedback will be valued.

📝 Enhancement Note: The company culture likely emphasizes a results-oriented approach, where creativity is directly tied to business impact. Designers who can demonstrate an understanding of marketing goals and a willingness to collaborate will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually appealing and innovative designs that also meet strict performance marketing objectives and conversion goals.

• Rapid Iteration & Testing: Constantly creating new creative variations for A/B testing requires agility, speed, and the ability to maintain quality under pressure.

• Adapting to Platform Changes: Staying updated with evolving ad platform requirements, best practices, and creative trends across Meta and other digital channels.

• Translating Abstract Concepts: Effectively visualizing abstract concepts related to AI and hiring technology into concrete, engaging ad creative.

Learning & Development Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in designing for conversion, A/B testing, and understanding key marketing metrics.

• Motion Graphics & Video Design: Develop skills in creating animated ads and short-form video content, which are increasingly important in digital advertising.

• Cross-Functional Exposure: Gain insights into broader marketing strategies, campaign management, and the product development lifecycle of an AI tech company.

• Portfolio Building: Consistently produce high-impact work that can significantly enhance a designer's professional portfolio and career prospects.

📝 Enhancement Note: This role offers a unique opportunity to hone skills in a high-demand area of digital marketing – performance creative. The challenges are directly linked to growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of ad creatives for a new campaign. How do you ensure they align with the marketing goals?"

• "How do you approach designing variations for A/B testing? What elements do you typically focus on changing to drive performance?"

• "Walk me through a paid ad campaign where your creative significantly impacted the results. What was the campaign, what did you design, and what were the key metrics?"

• "How do you stay updated on the latest design trends and best practices for platforms like Meta Ads?" Company & Culture Questions:

• "What interests you about Qureos and our mission to revolutionize hiring with AI?"

• "How do you handle feedback on your designs, especially if it comes from multiple stakeholders?"

• "Describe your ideal working relationship with a marketing or growth team."

• "What do you see as the biggest challenges for designers in the performance marketing space today?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically. Start with an overview, then dive into 2-3 key case studies that best represent your paid advertising design capabilities and impact.

• Narrative: For each case study, tell a story: the problem/objective, your strategic approach, the creative solution (show the ads!), the results (quantify!), and your key learnings.

• Data Focus: Emphasize the metrics and how your design contributed to achieving them. Be ready to discuss specific KPIs.

• Tool Proficiency: Briefly mention the tools used for each project, especially Figma, Photoshop, and Illustrator. If motion graphics were involved, highlight those skills.

• Conciseness: Be mindful of time. Aim for clear, impactful explanations rather than lengthy descriptions.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong design skills but also understands the business context of performance marketing and can demonstrate a direct link between their creative output and measurable results.

📌 Application Steps

To apply for this freelance graphic designer position:

• Submit your application through the Qureos job portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of paid advertising creatives. Prioritize case studies that clearly demonstrate measurable impact on campaign performance (e.g., CTR, CVR, CPA improvements).

• Resume Optimization: Highlight your experience with performance marketing, paid advertising design, and proficiency in Figma, Photoshop, and Illustrator. Quantify achievements where possible, linking your design work to business outcomes.

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and explaining the strategic rationale behind your creative choices. Be ready to discuss your experience with A/B testing and conversion-focused design.

• Company Research: Familiarize yourself with Qureos's AI-powered hiring platform, its target audience, and its marketing messaging. Understand how your design skills can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.