Graphic Designer (gn) - ESN

📍 Job Overview

Job Title: Graphic Designer (gn) - ESN

Company: The Quality Group

Location: Germany (Remote)

Job Type: Full-time (40h/Woche)

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 15, 2026

Experience Level: Intermediate (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation and conceptualization of online content, including social media posts, performance marketing ads, and newsletters, to drive brand engagement and conversion for the ESN brand.

• Design and develop compelling print media such as flyers, posters, and roll-ups, ensuring visual consistency and brand alignment across all offline marketing materials.

• Leverage AI image generation tools and prompt engineering expertise to create and refine visuals that maintain the distinctive ESN look and feel, integrating AI-generated assets seamlessly into the design workflow.

• Execute professional post-production and brand alignment of AI-generated and raw shooting images using Adobe Photoshop and InDesign, ensuring a polished, market-ready final output.

📝 Enhancement Note: This role is specifically for the ESN brand, a leading sports nutrition company, implying a need for design aesthetics that resonate with fitness enthusiasts and performance-oriented individuals. The emphasis on AI tools suggests a forward-thinking design team embracing new technologies for efficiency and innovation.

📈 Primary Responsibilities

• Design and conceptualize graphical online content, including social media posts, performance marketing ads, newsletters, and other digital marketing assets, with a focus on click-through rates and conversion optimization.

• Create and develop print products such as flyers, posters, roll-ups, and other promotional materials, ensuring brand consistency and high-quality execution from concept to final print-ready files.

• Produce and optimize food and product compositions, showcasing the brand's offerings in an appealing and professional manner.

• Develop and refine prompts for AI image generation tools, managing the output to align with ESN's brand identity and visual guidelines.

• Ensure AI-generated visuals maintain the ESN look & feel, adapting and evolving them as needed to fit the brand's evolving aesthetic and marketing objectives.

• Expertly utilize Photoshop and InDesign to prepare AI-generated assets and raw shooting images into a professional, brand-compliant final product.

• Collaborate proactively with team members to ensure smooth project workflows and timely delivery of design assets.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and cutting-edge AI integration, requiring a designer who can adapt to evolving creative technologies while maintaining strong brand stewardship. The focus on performance marketing ads and conversion optimization indicates a results-oriented design approach.

🎓 Skills & Qualifications

Education: Degree or vocational training in Graphic Design or Media Design.

Experience: Minimum of 2 years of professional experience in graphic and media design.

Required Skills:

• Proficiency in the Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Demonstrated experience in designing Ad Creatives (Static & Motion) for Paid Social campaigns, optimized for click-through rates and conversion.

• Proven experience in prompt engineering and image generation using AI tools such as Magnific or Adobe Firefly.

• Strong understanding of performance marketing requirements and the ability to design for these specific needs.

• Excellent eye for high-quality imagery, color theory, typography, and appealing (food) compositions.

• Experience in print pre-press and final artwork preparation (Reinzeichnung).

• Ability to work independently, structure tasks, prioritize effectively, and manage multiple parallel projects and deadlines in a remote setting.

• Proactive communication skills to ensure seamless project execution and collaboration. Preferred Skills:

• Knowledge of AI generators like Claude, ChatGPT.

• Familiarity with project management tools such as Figma, Miro, Slack, and Asana.

• Good English language skills for potential coordination with international teams.

📝 Enhancement Note: The emphasis on AI tools and performance marketing ad creation suggests that candidates with experience in digital advertising creative and AI-driven content generation will be highly competitive. The mention of "2 years of professional experience" combined with "Intermediate" level implies a desire for candidates who can hit the ground running with minimal supervision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of graphic design projects, with a particular emphasis on digital content creation for social media and performance marketing.

• Include case studies or examples of how designs were optimized for specific marketing goals, such as click-through rates or conversions.

• Present examples of how AI-generated visuals were integrated into a design workflow and refined to meet brand standards.

• Showcase proficiency in preparing print-ready files and experience with pre-press processes. Process Documentation:

• Highlight experience in workflow design for creative asset production, from concept to final delivery.

• Provide examples of how you manage and prioritize multiple design projects simultaneously, especially in a remote work environment.

• Illustrate your process for collaborating with team members and stakeholders to ensure brand consistency and project success.

📝 Enhancement Note: For a Graphic Designer role with a significant AI component, the portfolio should clearly articulate the candidate's design process, their ability to adapt to new technologies like AI image generation, and their understanding of how design directly impacts marketing performance metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Intermediate Graphic Designers in Germany with remote capabilities, a competitive salary range would typically fall between €40,000 - €55,000 annually. This estimate considers the required 2+ years of experience, proficiency in Adobe Creative Suite, and specialized skills in performance marketing and AI prompting, as well as the remote work arrangement within Germany.

Benefits:

• Attractive employee discounts on products from ESN & More.

• Flexible working hours and comprehensive home office options.

• Subsidies for mobility (e.g., Wellpass, Deutschlandticket).

• Subsidies for fitness.

• Company pension scheme (Betriebliche Altersvorsorge).

• Workation options.

• Opportunities for professional development and growth within The Quality Group.

Working Hours: Full-time, 40 hours per week, with flexible scheduling options and the ability to work remotely.

📝 Enhancement Note: The salary estimate is based on research of similar Graphic Designer roles in Germany, factoring in the remote aspect which can sometimes command a premium or be aligned with regional averages. The benefits are directly listed from the job description, emphasizing the company's focus on employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Nutrition and Healthy Food Products. The Quality Group (TQG) operates in a dynamic and rapidly growing market, focused on innovation and quality in health and fitness. This industry context means design needs to be energetic, aspirational, and clearly communicate product benefits and lifestyle alignment.

Company Size: Over 1,200 employees. This indicates a large, established organization with structured processes and potential for career advancement, but also a need for clear communication and efficient workflows to maintain agility.

Founded: 2021 (as The Quality Group, consolidating ESN and More Nutrition). This signifies a relatively young, modern company built on established, successful brands, likely fostering an innovative, fast-paced, and growth-oriented culture.

Team Structure:

• The Graphic Designer will be part of the ESN Brand's Graphic Design Team, likely composed of designers specializing in various areas of digital and print media.

• The reporting structure is not explicitly detailed but will likely involve a Design Lead or Marketing Manager overseeing brand consistency and project allocation.

• Collaboration will be cross-functional, working closely with marketing, social media, performance marketing, and potentially product development teams to translate campaign objectives into compelling visual assets. Methodology:

• Data-driven design decisions, particularly for performance marketing ads, where A/B testing and conversion metrics influence creative iteration.

• Agile workflow planning and optimization strategies to manage multiple concurrent projects and adapt to market demands.

• Embracing automation and efficiency through the use of AI tools in the design process.

Company Website: tqgg.de

📝 Enhancement Note: The company culture is described as valuing team spirit, autonomy, and pushing boundaries. For a remote designer, this means being proactive, self-motivated, and comfortable contributing ideas and feedback. The strong focus on brands like ESN and More Nutrition suggests a passion-driven environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an "Intermediate" level, typically requiring 2-5 years of experience. It signifies a designer who has moved beyond entry-level tasks and can independently manage design projects, contribute strategically to creative concepts, and execute complex designs with a high degree of proficiency. The scope includes both online and print media, with an emphasis on performance-driven creative and emerging AI technologies.

Reporting Structure: The Graphic Designer will likely report to a Design Manager or Head of Marketing for the ESN brand. This individual will provide direction, feedback, and project assignments, ensuring alignment with broader marketing strategies and brand guidelines.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and conversion rates through compelling visual assets for social media, advertising, and print collateral. Their ability to create high-performing ad creatives and maintain brand consistency is crucial for driving sales and brand loyalty in the competitive sports nutrition market.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-driven design workflows, or motion graphics for digital ads.

• Skill Development: Opportunities to master new design tools, AI technologies, and advanced techniques in Photoshop, InDesign, and potentially motion design software.

• Leadership Potential: Progress to a Senior Graphic Designer role, potentially leading specific design projects or mentoring junior designers as the team grows.

• Cross-functional Exposure: Gain deeper understanding of marketing strategy, product development, and international market nuances through collaboration.

📝 Enhancement Note: The "Intermediate" level suggests a role where independent contribution is valued, and there's a clear path for growth into more senior or specialized design roles within The Quality Group's expanding portfolio. The emphasis on AI integration also presents a unique opportunity for skill development in a rapidly evolving field.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility and autonomy of working from home, eliminating the need for daily commutes and allowing for a personalized workspace.

Office Location(s): Deutschland, remote. While the role is remote, it is based within Germany, likely requiring candidates to reside in Germany to comply with employment laws and potentially for tax purposes.

Workspace Context:

• The remote environment necessitates strong self-management, discipline, and proactive communication to maintain collaboration and productivity.

• Access to necessary design software (Adobe Creative Cloud) is expected, with the company likely providing licenses. The company's emphasis on AI tools suggests they are investing in modern creative technology.

• Opportunities for interaction will primarily be digital, through team meetings, project management platforms (Slack, Asana), and video conferencing, fostering a connected remote team culture.

Work Schedule: Full-time, 40 hours per week, with flexible working hours. This allows designers to structure their workday to suit their productivity peaks and personal commitments, while still ensuring availability for team collaboration and meeting deadlines.

📝 Enhancement Note: The fully remote setup in Germany requires candidates to be self-disciplined and adept at digital communication. The flexibility in working hours is a significant perk for operations professionals who may need to balance personal life with demanding project schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess your qualifications and creative output against the role's requirements, focusing on your experience with Adobe Suite, performance marketing creative, and AI tools.

• Creative Challenge/Portfolio Presentation: Expect a practical design task or a detailed walkthrough of your portfolio. Be prepared to discuss your design process, strategic thinking behind your creative choices, and how you've achieved specific marketing objectives (e.g., conversion rates). This is where your AI integration examples will be crucial.

• Team/Hiring Manager Interview: A discussion about your experience, how you approach remote collaboration, your understanding of brand consistency, and your fit with The Quality Group's culture. Be ready to articulate how you would contribute to the ESN brand's visual strategy.

• Final Interview (Potentially): May involve a higher-level discussion on creative vision, strategic contributions, and overall cultural alignment.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work relevant to performance marketing ads, social media content, and any AI-generated or AI-assisted design projects.

• For each project, clearly articulate the brief, your role, the design process, the tools used (especially AI), and the measurable results or impact (e.g., conversion improvements, engagement metrics).

• Be ready to present your AI prompting strategies and how you ensured brand consistency with AI outputs.

• Showcase your proficiency with Adobe Photoshop and InDesign, including examples of complex image manipulation or print preparation.

• Highlight your ability to work independently and communicate effectively in a remote setting. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and prioritizing elements that align with performance marketing goals and brand identity.

• Be prepared to justify your design decisions with strategic reasoning and demonstrate how your creative choices support business objectives.

• Practice articulating your thought process clearly and concisely, especially when explaining the use of AI tools and their impact on the design outcome.

📝 Enhancement Note: The emphasis on AI and performance marketing means your portfolio and interview responses should clearly demonstrate your ability to deliver creative solutions that are both aesthetically strong and commercially effective. Be prepared to "show, don't just tell" your capabilities in these areas.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop (advanced image manipulation, compositing, ad creative development), Illustrator (vector graphics, logos, illustrations), InDesign (print layout, brochures, roll-ups, prepress).

• AI Image Generation Tools: Experience with tools like Magnific, Adobe Firefly, or similar platforms for generating and refining visual assets.

• Prompt Engineering: Skill in crafting effective prompts to achieve desired visual outcomes from AI models.

Analytics & Reporting:

• Understanding of performance metrics relevant to digital advertising (e.g., CTR, conversion rates) and how design impacts them.

• Familiarity with analytics platforms (e.g., Google Analytics, social media insights) to understand campaign performance, though direct usage might not be required. CRM & Automation:

• Project Management Tools: Proficiency in Asana is a plus for task management and workflow tracking. Familiarity with Slack for team communication and Miro for collaborative ideation is also beneficial.

• Collaboration Tools: Experience with Figma for collaborative design workflows is a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and AI tools like Magnific and Adobe Firefly highlights the core technical requirements. Proficiency in these areas is non-negotiable. Familiarity with project management tools is a strong indicator of how the candidate will integrate into the team's workflow.

👥 Team Culture & Values

Operations Values:

• Quality & Passion: A commitment to high-quality design that reflects the brand's dedication to premium sports nutrition and healthy living.

• Innovation & Courage: Embracing new technologies like AI to push creative boundaries and develop unique visual narratives.

• Autonomy & Responsibility: Taking ownership of design projects, working independently, and driving tasks to completion with minimal supervision.

• Efficiency & Data-Driven Approach: Designing with performance metrics in mind, optimizing visuals for engagement and conversion, and leveraging data to inform creative decisions.

• Team Spirit & Collaboration: Proactively communicating and supporting team members to ensure collective success, even in a remote environment.

Collaboration Style:

• Proactive Communication: Regularly updating team members and stakeholders on project progress, potential roadblocks, and creative ideas.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to foster continuous improvement.

• Knowledge Sharing: Willingness to share insights on design trends, AI tool advancements, and best practices for performance creative.

• Agile Workflow: Adapting to changing project priorities and collaborating efficiently to meet tight deadlines.

📝 Enhancement Note: The company culture emphasizes a balance between individual drive and collective success. For a remote designer, demonstrating strong communication, proactivity, and a commitment to quality will be key to fitting into this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency with AI: Ensuring AI-generated visuals consistently align with ESN's established brand identity and quality standards requires meticulous oversight and refinement.

• Balancing Performance & Aesthetics: Creating ad creatives that are both visually appealing and highly effective at driving clicks and conversions, especially within the competitive sports nutrition market.

• Remote Collaboration Effectiveness: Building strong working relationships and ensuring seamless project execution solely through digital channels.

• Rapid Technological Evolution: Staying current with the fast-paced advancements in AI image generation tools and integrating new capabilities effectively into the design workflow.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in leveraging AI for creative design, potentially leading to specialized roles in AI-driven content creation.

• Performance Creative Mastery: Developing advanced skills in designing for paid social and conversion optimization, becoming a go-to resource for high-impact advertising visuals.

• Brand Stewardship: Deepening understanding of the ESN brand and its target audience to create even more resonant and effective designs.

• Cross-functional Learning: Gaining insights into marketing strategy, product development, and other business functions through collaboration.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into a performance-driven design workflow, positioning the designer as a valuable asset in a forward-thinking creative team.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a series of social media ads for a new ESN protein flavor, focusing on maximizing click-through rates?" (Prepare to discuss creative concepts, visual elements, and optimization strategies.)

• "Describe your process for using AI image generation tools to create visuals that are both unique and align with a specific brand's aesthetic. Walk us through an example." (Be ready to detail your prompt engineering techniques and how you refine AI outputs.)

• "How do you ensure brand consistency across various design outputs, from digital ads to print collateral, especially when working remotely?" (Focus on your process for maintaining brand guidelines and quality control.) Company & Culture Questions:

• "What do you know about The Quality Group, ESN, and More Nutrition? What excites you about our mission?" (Research the brands and their market position.)

• "How do you stay motivated and productive when working remotely?" (Highlight your self-discipline, time management, and communication strategies.)

• "Describe a time you had to adapt your design approach based on performance data or feedback. What was the outcome?" (Showcase your ability to be data-informed and receptive to feedback.) Portfolio Presentation Strategy:

• Structure your portfolio presentation to tell a story for each project, focusing on the "why" and "how" behind your design choices.

• Dedicate specific slides or sections to showcase your work with AI tools, including examples of prompts used and the resulting visuals.

• For performance marketing examples, clearly state the campaign goals and any measurable results you achieved.

• Be prepared to discuss your technical proficiency with Adobe Creative Cloud and your understanding of print production.

• Practice your presentation to ensure it's concise, engaging, and highlights your most relevant skills and experiences.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially with AI and Adobe Suite), and a results-oriented mindset that aligns with performance marketing objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.

• Tailor your resume: Highlight your experience with Adobe Creative Cloud, performance marketing ad design, and AI image generation tools, using keywords from the job description. Quantify achievements where possible (e.g., "Increased ad CTR by X% through optimized creative").

• Curate your portfolio: Select 3-5 of your strongest projects that best represent your skills in digital content creation, performance marketing creative, and AI integration. Ensure clear case studies with context and results.

• Prepare for the interview: Practice articulating your design process, your approach to remote work, and your understanding of the ESN brand. Be ready to discuss your portfolio and any design challenges.

• Research The Quality Group: Understand their mission, brands (ESN, More Nutrition), and company culture to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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