Senior Graphic Designer (1 Year Contract)

📍 Job Overview

Job Title: Senior Graphic Designer (1 Year Contract)

Company: Mandai Wildlife Group

Location: Singapore, Singapore

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 15, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation of compelling visual communications and creative assets for Mandai Wildlife Reserve's product division, encompassing both physical attractions and digital platforms.

• Develop and execute branding, marketing, and event materials across diverse formats, ensuring strict adherence to Mandai Wildlife Reserve and Ranger Buddies brand guidelines.

• Support the conceptualization and design of visual assets for family programmes, seasonal events, educational initiatives, and enhanced guest experiences.

• Collaborate cross-functionally to produce high-quality artwork for print and digital media, maintaining meticulous attention to production requirements and deadlines.

📝 Enhancement Note: This role emphasizes a strong blend of creative design talent and practical application within a large-scale entertainment and conservation organization. The focus on brand consistency across multiple touchpoints and the need to cater to diverse audiences (families, guests, internal stakeholders) highlights the strategic importance of this position within the Product Division.

📈 Primary Responsibilities

• Develop key visuals and integrated marketing assets for attractions, indoor experiences, seasonal events, and guest programs, ensuring cohesive campaign messaging.

• Adapt and apply campaign visuals across various platforms including digital channels, print media, onsite signage, and attraction-specific applications.

• Design engaging social media creatives, digital thumbnails, CRM assets, and promotional materials to drive engagement and conversions.

• Create visual assets and branding applications specifically for Ranger Buddies programmes and family-focused experiences, fostering brand recognition and participation.

• Design guest-facing materials such as welcome kits, badges, invitations, certificates, activity kits, and communication collateral to enhance the guest experience.

• Support themed experiences, activations, and birthday programs through innovative graphic applications and compelling storytelling visuals.

• Design brochures, posters, digital marketing assets, premiums, merchandise-related graphics, and event collateral to support sales and promotional efforts.

• Support visual applications across digital membership touchpoints, CRM campaigns, in-park signage, and other guest touchpoints to ensure a consistent brand experience.

• Support design needs for indoor attractions and guest experiences across marketing and operational touchpoints, ensuring visual appeal and clarity.

• Design posters, digital screens, onsite communication materials, signage, and wayfinding assets to guide and inform guests within the reserve.

• Create visual support materials for activations, launches, and seasonal campaigns to enhance their impact and appeal.

• Collaborate with internal stakeholders to develop educational materials, including worksheets, student packs, posters, banners, and toolkits.

• Design visual assets for virtual shows, such as presentation slides, overlays, illustrations, and simple animations, to support digital content delivery.

• Produce high-quality artwork across print and digital formats, with a strong emphasis on detail and adherence to production specifications.

• Prepare final artwork and adaptations for various platforms and applications, ensuring readiness for deployment.

• Assist with menu refinement and visual presentation for F&B-related experiences as needed.

📝 Enhancement Note: The responsibilities are detailed and cover a wide spectrum of design needs, from high-level campaign visuals to detailed guest-facing materials and operational signage. The emphasis on adaptability across print and digital, and the requirement to support multiple brands (Mandai Wildlife Reserve and Ranger Buddies), indicates a need for a versatile and organized designer.

🎓 Skills & Qualifications

Education: Diploma or Degree in Graphic Design, Visual Communication, or a related discipline.

Experience: Minimum of 4-6 years of relevant graphic design experience, with a preference for experience within attractions, hospitality, retail, events, entertainment, lifestyle, or similar industries.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong understanding of typography, layout principles, branding, and visual storytelling techniques.

• Demonstrated ability to manage multiple projects with competing deadlines in a fast-paced environment.

• Excellent communication and stakeholder management skills, with the ability to collaborate effectively.

Preferred Skills:

• Knowledge of After Effects or Premiere Pro for motion graphics and basic video editing.

• Basic illustration skills.

• Experience in adapting artwork across multiple formats and platforms.

📝 Enhancement Note: The requirement for 4-6 years of experience suggests a mid-senior level role where candidates are expected to work with a degree of autonomy and contribute strategically to design projects. The preference for industry experience is a strong indicator of the type of visual language and understanding valued by Mandai Wildlife Group.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong grasp of branding principles and the ability to develop cohesive visual identities across various applications.

• Case studies showcasing successful campaign design, illustrating the process from concept to execution and the resulting impact.

• Examples of high-quality print design work, highlighting attention to detail in layout, typography, and production readiness.

• A diverse collection of digital design assets, including social media graphics, web banners, and CRM visuals, demonstrating an understanding of digital best practices.

Process Documentation:

• Showcase an understanding of the design process from brief to final delivery, including concept development, client feedback integration, and final artwork preparation.

• Demonstrate experience in managing design projects, including timeline management, resource allocation, and effective communication with stakeholders.

• Illustrate a systematic approach to ensuring brand consistency across all design outputs, from initial concept to final implementation.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is critical. It should not only display aesthetic talent but also the ability to translate brand strategy into effective visual communication across various touchpoints. The emphasis on process highlights the expectation for structured, efficient design workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 4-6 years of experience in Singapore, a competitive annual salary would typically range from SGD 55,000 to SGD 80,000. This estimate considers the contract nature of the role and the specialized skills required.

Benefits:

• Contractual employment with a reputable organization.

• Opportunity to contribute to iconic wildlife parks and conservation efforts.

• Exposure to a wide range of design projects across diverse platforms.

• Potential for professional development and skill enhancement in a dynamic environment.

• Access to company-provided resources and tools for design execution.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for occasional overtime depending on project demands and event schedules.

📝 Enhancement Note: As this is a contract position, the salary range is an estimate for Singapore based on the experience level and industry. Benefits are often more limited for contract roles but the opportunity to work with a well-known organization like Mandai Wildlife Group is a significant draw.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tourism, Hospitality, Entertainment, Conservation, Wildlife Parks. Mandai Wildlife Group operates within a unique sector that blends public engagement with conservation, creating a mission-driven environment. This context means designs often need to balance commercial appeal with educational and conservation messaging.

Company Size: Large organization with multiple wildlife parks and a significant workforce, implying a structured environment with established processes and diverse teams. This size offers opportunities for cross-functional collaboration and exposure to various departments.

Founded: Mandai Wildlife Group has a history rooted in Singapore's development of wildlife attractions. Its current rejuvenation plan signifies a forward-looking approach, investing in new experiences and infrastructure, which translates to a dynamic and evolving work environment.

Team Structure: The role sits within the Product Division, suggesting close collaboration with marketing, programming, and guest experience teams. The Senior Graphic Designer will likely be part of or closely aligned with a marketing or creative services team, reporting to a Creative Lead or Marketing Manager.

• Operations Team Aspect 1: Likely a dedicated creative team responsible for all visual assets across the group.

• Operations Team Aspect 2: Reporting structure will probably involve a Creative Director or Head of Marketing, with direct collaboration with product managers and program developers.

• Operations Team Aspect 3: Expect close partnerships with marketing teams for campaign execution, content teams for digital assets, and operational teams for onsite materials.

Methodology:

• Operations Process 1: Emphasis on data-driven design insights, where visual effectiveness is measured through guest engagement metrics on digital platforms and attendance for events.

• Operations Process 2: Workflow planning will involve project briefs, concept development, internal reviews, client approvals, and final production, with a strong emphasis on brand guideline adherence.

• Operations Process 3: While not directly an "automation" role, efficiency in asset creation and adaptation for various channels is key, potentially leveraging templates or pre-defined style guides.

Company Website: https://careers.mandai.com

📝 Enhancement Note: Mandai Wildlife Group's mission extends beyond pure entertainment; it's about conservation and education. This dual focus often influences creative direction, requiring designs that are not only visually appealing but also informative and inspiring, aligning with the organization's broader goals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a level of expertise and responsibility beyond junior or mid-level designers. The candidate is expected to contribute creatively, manage projects independently, and mentor junior team members if applicable. The contract nature means growth opportunities might be project-based or lead to future permanent roles.

Reporting Structure: Likely reports to a Creative Lead, Art Director, or Marketing Manager within the Product Division. This position interfaces with various internal stakeholders, requiring strong communication and collaboration skills.

Operations Impact: The visual output of this role directly influences brand perception, guest engagement, marketing campaign success, and the overall guest experience within Mandai Wildlife Reserve. Effective design contributes to ticket sales, program participation, and brand loyalty.

Growth Opportunities:

• Operations Growth Opportunity 1: Potential to lead design aspects of major campaigns or new attraction launches, gaining significant project management and strategic design experience.

• Operations Growth Opportunity 2: Opportunity to deepen expertise in specific areas like motion graphics, digital design, or branding for conservation-focused initiatives.

• Operations Growth Opportunity 3: For high performers on a contract, there may be opportunities for extension or conversion to a permanent role, leading to further advancement within the organization's creative or marketing departments.

📝 Enhancement Note: The contract status presents a unique growth dynamic. While immediate advancement might be limited by the contract term, the depth of experience gained on high-profile projects within a renowned organization can significantly boost a designer's portfolio and future career prospects.

🌐 Work Environment

Office Type: The role is based on-site at Mandai Wildlife Reserve in Singapore. This implies working within a professional office setting, potentially with access to creative studios or shared workspaces. The environment will likely be dynamic, reflecting the active nature of the parks.

Office Location(s): 80 Mandai Lake Rd, Singapore 729825. This location is within the Mandai Wildlife Reserve, offering a unique work setting surrounded by nature and wildlife attractions.

Workspace Context:

• Workspace Aspect 1: A collaborative environment where designers work alongside marketing, content, and product teams, fostering idea exchange and integrated campaign development.

• Workspace Aspect 2: Access to industry-standard design software and hardware, including Adobe Creative Suite, and potentially specialized equipment for digital or print production.

• Workspace Aspect 3: Opportunities for direct interaction with teams responsible for guest experiences, marketing campaigns, and educational programs, providing valuable context for design work.

Work Schedule: The role is full-time, indicating a standard work week. However, given the nature of attractions and events, flexibility might be required to meet project deadlines or support specific activation periods.

📝 Enhancement Note: Working on-site at Mandai Wildlife Reserve offers a distinct advantage for a designer interested in the attractions and conservation sector, providing constant inspiration and a direct connection to the end-user experience.

📄 Application & Portfolio Review Process

Interview Process:

• Process Step 1: Initial screening, likely involving a review of the resume and portfolio. Candidates should highlight relevant experience in attractions, hospitality, or events, and ensure their portfolio is easily accessible and clearly organized.

• Process Step 2: A creative assessment or design challenge may be part of the process. This could involve a task to design a specific asset or concept based on a brief, testing problem-solving skills and creative execution under timed conditions.

• Process Step 3: Interviews with the hiring manager and potentially other team members to assess technical skills, creative approach, communication abilities, and cultural fit within the Mandai Wildlife Group. Expect questions about past projects and how you handle creative briefs.

• Process Step 4: Final evaluation focusing on the candidate's ability to meet the specific requirements of the role, their understanding of brand guidelines, and their potential contribution to the Product Division's objectives.

Portfolio Review Tips:

• Portfolio Tip 1: Curate your portfolio to prominently feature work relevant to the Mandai Wildlife Group's industry – attractions, family programs, marketing campaigns, and digital media.

• Portfolio Tip 2: For key projects, prepare a brief case study explaining the brief, your creative process, challenges faced, and the final outcome, emphasizing your role.

• Portfolio Tip 3: Clearly label each project with the client, your role, and the tools/software used. Ensure high-resolution images and easy navigation.

• Portfolio Tip 4: Include a section for any motion graphics or video editing work if applicable, as this is a noted advantage. Be prepared to discuss your approach to brand consistency and adapting designs for different platforms.

Challenge Preparation:

• Challenge Preparation 1: If a design challenge is given, thoroughly understand the brief, target audience, and brand guidelines provided.

• Challenge Preparation 2: Allocate your time wisely during the challenge. Focus on delivering a strong concept and execution rather than over-polishing minor details.

• Challenge Preparation 3: Be ready to articulate your design choices, justify your approach, and explain how your solution meets the objectives of the brief.

📝 Enhancement Note: The emphasis on a strong portfolio and potential design challenges suggests that Mandai Wildlife Group prioritizes practical design skills and the ability to execute creative concepts effectively within brand constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks. Mastery of Photoshop (for image manipulation and digital assets), Illustrator (for vector graphics, logos, and illustrations), and InDesign (for layout and print production) is critical.

• Adobe After Effects: Highly advantageous for creating motion graphics, animations, and visual effects for digital content and promotional videos.

• Adobe Premiere Pro: Beneficial for basic video editing, including assembling footage, adding graphics, and preparing videos for various platforms.

Analytics & Reporting: Not directly applicable to the designer's core tools, but understanding how their designs perform on digital platforms (e.g., engagement rates on social media, click-through rates on digital ads) is valuable for iterative design improvements.

CRM & Automation: While designers may not directly use CRM systems, they will create assets for CRM campaigns, requiring an understanding of how these assets will be deployed and their intended impact.

📝 Enhancement Note: The core requirement is proficiency in the Adobe Creative Suite. Knowledge of motion graphics and video editing tools is a significant plus, indicating a trend towards more dynamic and multimedia content creation within the organization.

👥 Team Culture & Values

Operations Values:

• Operations Value 1: Creativity and Innovation: Encouraging fresh ideas and novel visual solutions that capture attention and tell compelling stories.

• Operations Value 2: Brand Stewardship: Upholding the integrity and consistency of the Mandai Wildlife Reserve and Ranger Buddies brands across all touchpoints.

• Operations Value 3: Collaboration and Teamwork: Fostering an environment where designers work effectively with various departments to achieve shared goals.

• Operations Value 4: Passion for Wildlife and Conservation: Integrating a genuine appreciation for nature and conservation into design work, inspiring audiences and promoting the organization's mission.

• Operations Value 5: Guest-Centricity: Designing with the guest experience in mind, ensuring clarity, engagement, and enjoyment across all visual communications.

Collaboration Style:

• Collaboration Approach 1: Cross-functional integration is key. Designers will need to liaise with marketing, product development, operations, and potentially education teams, requiring clear communication and active listening.

• Collaboration Approach 2: A culture of constructive feedback is likely present, where designers present work for review and incorporate feedback from stakeholders to refine designs.

• Collaboration Approach 3: Knowledge sharing around design trends, best practices, and successful campaign elements is encouraged to elevate the overall creative output of the team.

📝 Enhancement Note: The culture at Mandai Wildlife Group will likely be a blend of professional creative standards with a strong underlying mission of conservation and education. Designers are expected to be team players who can translate this mission into visually impactful communications.

⚡ Challenges & Growth Opportunities

Challenges:

• Operations Challenge 1: Balancing diverse creative needs for multiple brands (Mandai Wildlife Reserve, Ranger Buddies) and different audiences (families, general public, educational groups) while maintaining brand consistency.

• Operations Challenge 2: Adapting designs for a wide array of applications, from large-format print signage and merchandise to intricate digital assets and social media content, requiring meticulous attention to detail and technical specifications.

• Operations Challenge 3: Working within the constraints of a fast-paced environment and potentially tight deadlines, requiring efficient workflow management and prioritization skills.

• Operations Challenge 4: Staying updated with evolving design trends, digital technologies, and audience expectations in the competitive attractions and entertainment industry.

Learning & Development Opportunities:

• Learning Opportunity 1: Gaining in-depth experience in brand management for a large, multifaceted organization and developing expertise in designing for the attractions and conservation sector.

• Learning Opportunity 2: Potential to expand skills in motion graphics, animation, or video editing through project involvement or company-supported training.

• Learning Opportunity 3: Mentorship from senior creative leads and exposure to strategic marketing and product development initiatives within Mandai Wildlife Group.

📝 Enhancement Note: The challenges are typical for a senior designer in a large, dynamic organization. The growth opportunities highlight the potential for significant professional development, especially if the contract is extended or leads to a permanent position.

💡 Interview Preparation

Strategy Questions:

• Operations Question 1: "Describe your process for developing a key visual for a new attraction or campaign, from initial concept to final delivery." - Preparation: Be ready to walk through your typical workflow, emphasizing how you interpret briefs, conduct research, develop concepts, and incorporate feedback.

• Operations Question 2: "How do you ensure brand consistency across different platforms and for different target audiences, such as families and general guests?" - Preparation: Prepare examples of how you've managed brand guidelines for multiple brands or campaigns, highlighting your understanding of audience segmentation.

• Operations Question 3: "Tell us about a time you had to adapt a design for a challenging format or tight deadline. What was your approach and the outcome?" - Preparation: Select a specific project where you demonstrated problem-solving, efficiency, and flexibility. Quantify the success if possible.

Company & Culture Questions:

• Operations Question 4: "What interests you about working for Mandai Wildlife Group and our mission of conservation and education?" - Preparation: Research the current initiatives and values of Mandai Wildlife Group. Connect your passion for design with their mission.

• Operations Question 5: "How do you approach collaboration with non-design stakeholders, such as marketing managers or program developers?" - Preparation: Provide examples of successful cross-functional collaborations, emphasizing your communication and stakeholder management skills.

• Operations Question 6: "How do you stay current with design trends and incorporate new techniques into your work?" - Preparation: Discuss your methods for continuous learning, such as following design blogs, attending webinars, or experimenting with new software.

Portfolio Presentation Strategy:

• Presentation Strategy 1: Select 3-5 of your strongest and most relevant projects. For each, clearly state the brief, your role, the problem you solved, your creative process, and the results.

• Presentation Strategy 2: Be prepared to discuss the technical aspects of your designs, such as typography choices, color palettes, and layout hierarchy, and how they contribute to the overall message.

• Presentation Strategy 3: If you have motion graphics or video editing experience, be ready to showcase a short demo reel or specific examples. Practice narrating your portfolio smoothly and engagingly.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, adaptability, and a strong understanding of brand management within the context of a mission-driven organization like Mandai Wildlife Group.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link on the Mandai Careers website.

• Concrete preparation step 1: Customize your resume to highlight the 4-6 years of relevant design experience, emphasizing achievements in branding, campaign design, and cross-platform asset creation. Use keywords from the job description like "visual communication," "Adobe Creative Suite," and "stakeholder management."

• Concrete preparation step 2: Curate your online portfolio to prominently feature projects that align with the attractions, hospitality, or entertainment industry. Ensure it's well-organized, easy to navigate, and showcases both print and digital design work. Include case studies for 2-3 key projects.

• Concrete preparation step 3: Prepare to discuss your design process and problem-solving approach in detail. Practice articulating your creative choices and how they align with brand objectives and target audiences.

• Concrete preparation step 4: Research Mandai Wildlife Group's mission, current attractions, and recent campaigns to demonstrate genuine interest and understanding of their brand and objectives during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---