Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Dispatch

Location: New York City, New York, USA

Job Type: FULL_TIME

Category: Marketing Operations & Design

Date Posted: 2026-06-08

Experience Level: 10+ years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead brand execution and visual direction as the first in-house Senior Marketing Designer, directly impacting Dispatch's scaling into enterprise financial advisory.

• Drive brand consistency across all touchpoints by developing and maintaining brand guidelines, producing marketing collateral, and directing design contractors.

• Collaborate closely with Product Design, Marketing, and Revenue teams to ensure cohesive visual representation and high-quality campaign and sales materials.

• Own the creative standard for the brand, shaping its visual identity from concept through organizational-wide implementation in a fast-paced startup environment.

• Leverage design expertise in typography, color, layout, and hierarchy to craft audience-driven marketing assets that resonate with enterprise financial advisory clients.

📝 Enhancement Note: This role is positioned as a foundational marketing design leadership position within a Series B startup. The emphasis on "owning brand execution" and "setting the creative standard" indicates a strategic and highly influential role, distinct from a pure production designer. The direct reporting line to a co-founder/COO further underscores its importance.

📈 Primary Responsibilities

• Lead the development and implementation of Dispatch's brand identity and visual direction across all marketing channels and collateral, including decks, web pages, and campaign assets.

• Produce high-quality marketing deliverables such as conference keynotes, event booths, case study pages, campaign assets, and sales collateral, ensuring craft-level execution and adherence to deadlines.

• Collaborate with the Webflow production designer to set briefs and maintain quality standards for web initiatives, including pages, components, and user flows.

• Establish and enforce brand guidelines, manage design asset libraries, and direct the work of external design contractors to ensure consistent brand expression.

• Present brand decisions and design strategies to founders and leadership, effectively communicating rationale and influencing outcomes through persuasive communication and collaboration.

• Utilize design expertise to ensure all visual communications are audience-driven, specifically targeting and earning credibility with enterprise financial advisory clients.

• Integrate and leverage the latest AI tools and technologies to enhance design processes and output where applicable.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand leadership and hands-on execution. The expectation to "build and direct" implies a blend of individual contribution and oversight of external resources, common in early-stage marketing teams. The emphasis on "enterprise financial advisory" audiences necessitates a sophisticated and credible design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating advanced design principles and strategic brand thinking is essential.

Experience: 8+ years of comprehensive design experience, with a significant portion dedicated to senior in-house roles at companies recognized for their brand craft. Startup experience, specifically at Series B or earlier stages with fewer than 100 employees, is a mandatory requirement.

Required Skills:

• Proven ability to build and scale a brand system from concept to comprehensive guidelines and organizational-wide implementation.

• Expertise in directing junior designers or design contractors, including defining briefs, managing feedback cycles, and ensuring final output quality.

• Strong command of visual design principles, including typography, color theory, layout, and hierarchy, with a keen aesthetic sensibility.

• Demonstrated experience in producing a wide range of marketing and sales collateral, including presentations, web pages, and campaign assets.

• Proficiency in Webflow, with production fluency being a significant advantage for web design collaboration.

• Experience presenting creative decisions to founder teams, demonstrating strong judgment and persuasive communication skills.

• Background focused on brand system development, distinct from primary product/UI design, motion graphics, or isolated marketing production roles.

• Familiarity with B2B or enterprise-facing brand contexts and the ability to design for credibility with sophisticated audiences. Preferred Skills:

• Direct experience within a B2B SaaS company renowned for its strong brand work (e.g., Wiz, Gong).

• Experience with the latest AI tools and technologies to enhance design workflows and creative output.

• Consumer brand background can be a plus for understanding broader brand appeal.

📝 Enhancement Note: The experience requirements emphasize strategic brand building and leadership in a startup context. The distinction between brand system work and product/UI design is crucial, indicating a need for a designer with a broader brand strategy perspective rather than solely a UX/UI focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of two significant brand system development projects, demonstrating the entire lifecycle from initial concept to comprehensive guidelines and organizational implementation.

• Include case studies detailing the creation of diverse marketing assets, such as decks, web pages, campaign materials, and sales collateral, highlighting the strategic intent and execution.

• Provide examples of directing external designers or contractors, illustrating your brief-setting, feedback, and quality assurance processes.

• Demonstrate experience in designing for B2B or enterprise audiences, with clear articulation of how design choices addressed audience needs and built credibility.

• Feature examples of Webflow projects or demonstrate a strong understanding of its capabilities if direct production experience is limited. Process Documentation:

• Detail your process for developing and maintaining brand guidelines, including version control, accessibility, and distribution strategies.

• Illustrate your workflow for scoping, designing, and delivering marketing campaign assets, emphasizing project management and deadline adherence.

• Showcase how you integrate audience insights and business objectives into your design process to ensure strategic alignment and impact.

• Explain your methods for providing constructive feedback and managing quality control when working with external design resources.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating strategic brand leadership and execution within a startup environment. Candidates should prioritize showcasing their ability to build and manage a brand system, direct others, and produce high-impact marketing assets that resonate with sophisticated B2B audiences.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers in New York City with 10+ years of experience and startup leadership responsibilities, the estimated salary range is $140,000 - $190,000 USD per year. This estimate accounts for the significant experience required, the strategic nature of the role, and the high cost of living in NYC.

Benefits:

• Top-tier health insurance (medical coverage).

• Comprehensive dental insurance.

• Vision insurance.

• Unlimited Paid Time Off (PTO), reflecting a culture of trust and autonomy.

• Opportunity to shape the visual identity of a growing FinTech company backed by significant investors.

• Direct access to founders and leadership for high-impact decision-making.

Working Hours: The role is full-time, with standard working hours expected to align with a 40-hour work week. However, given the startup environment and hybrid work model, flexibility may be required to meet project deadlines and collaborative needs, particularly during peak periods.

📝 Enhancement Note: Salary estimation is based on data from reputable compensation platforms for similar roles in NYC, adjusted for the senior level, specific industry (FinTech/SaaS), and the startup context. The "unlimited PTO" is a key benefit reflecting modern workplace trends.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Data orchestration platform for wealth management). Dispatch operates at the intersection of financial services technology and data infrastructure, providing a critical "shared data layer" for fragmented wealth management stacks.

Company Size: Early-stage startup (Series B or earlier, fewer than 100 employees). This implies a dynamic, fast-paced environment where roles are often broad and ownership is high.

Founded: Dispatch was founded to address the complexities of data fragmentation in wealth management, aiming to streamline operations for advisors and financial institutions.

Team Structure:

• The Senior Marketing Designer will report directly to the Co-founder and COO.

• Close collaboration is expected with the founding Product Designer on visual identity and the Head of Marketing on campaigns and content.

• Interaction with the revenue team for sales materials is also a key component.

• As the first in-house marketing designer, the role is pivotal in establishing the design function. Methodology:

• Data-driven decision-making is implied by the company's focus on data orchestration, suggesting an analytical approach to marketing and design.

• Emphasis on "craft" and "high standards" indicates a commitment to quality and excellence in execution.

• Fast-paced execution and ownership are core to the startup culture described.

• Collaboration is key, with strong cross-functional interaction expected.

Company Website: http://dispatch.io

📝 Enhancement Note: Dispatch is positioned as a critical infrastructure provider in the wealth management space, aiming to solve significant data integration challenges. The company's backing by prominent investors like F-Prime and Valor Equity signals strong growth potential and market validation.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor with significant leadership potential in design. As the first in-house marketing designer, the individual will be instrumental in shaping the brand's visual future and establishing design standards. The role offers a unique opportunity to grow with the company, potentially leading to a Head of Design or Design Director position as Dispatch scales.

Reporting Structure: The Senior Marketing Designer will report directly to the Co-founder and COO, providing direct access to executive leadership and strategic decision-making. This close proximity to leadership is typical of early-stage startups and offers high visibility.

Operations Impact: The Senior Marketing Designer will have a profound impact on Dispatch's market perception and revenue generation. By owning brand execution and ensuring high-quality marketing and sales materials, the role directly supports lead generation, customer acquisition, and brand credibility, all crucial for scaling a B2B FinTech company.

Growth Opportunities:

• Design Leadership: Potential to build and lead a marketing design team as the company grows.

• Brand Strategy: Deepen expertise in B2B brand strategy and its application in the FinTech sector.

• Cross-Functional Influence: Expand influence across product, marketing, and sales through impactful design solutions.

• Industry Expertise: Develop specialized knowledge in wealth management technology and data orchestration.

• AI Integration: Become a pioneer in integrating AI tools into B2B marketing design workflows.

📝 Enhancement Note: The growth path is intrinsically tied to Dispatch's success. The opportunity to be the foundational design leader offers significant personal and professional development, especially for someone looking to make a substantial impact and potentially grow into a leadership role.

🌐 Work Environment

Office Type: Hybrid work model, requiring presence in the New York City office on Tuesdays, Wednesdays, and Thursdays. This blend offers the benefits of in-person collaboration and dedicated office time alongside remote flexibility.

Office Location(s): The office is located in the Union Square area of New York City, a vibrant and accessible hub.

Workspace Context:

• The office environment is expected to be collaborative, especially on in-office days, fostering direct interaction with founders, marketing, and product teams.

• Access to design tools and technology will be standard, with an emphasis on efficient workflows.

• The role requires close collaboration with the founding Product Designer and Head of Marketing, suggesting a team-oriented approach to creative projects.

Work Schedule: Full-time, with a hybrid schedule. While standard hours are expected, the fast-paced startup environment may necessitate flexibility to meet project demands and deadlines, particularly during critical campaign launches or product releases.

📝 Enhancement Note: The hybrid model, with specific in-office days, is designed to foster collaboration and maintain company culture while offering flexibility. Union Square is a prime NYC location, implying a dynamic and well-connected work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with requirements.

• Portfolio Presentation & Discussion: A deep dive into the candidate's portfolio, focusing on brand system development, marketing execution examples, and experience directing design contractors. Expect to discuss specific projects, design decisions, and strategic rationale.

• Founder/Leadership Interview: Discussion with founders and/or COO to assess cultural fit, strategic thinking, problem-solving approach, and ability to present and defend design decisions.

• Skills-Based Challenge (Potential): A practical exercise or case study focusing on a specific design challenge relevant to Dispatch's brand or marketing needs, assessing problem-solving and execution under pressure.

• Final Interview: May involve meeting additional team members or a final discussion on role expectations and integration.

Portfolio Review Tips:

• Showcase Brand Systems: Prioritize examples of building and managing brand guidelines and visual identities from scratch.

• Quantify Impact: Where possible, demonstrate the impact of your design work on marketing objectives or business outcomes, even if qualitative.

• Highlight Leadership: Include examples of directing other designers or contractors, detailing your process and the results.

• B2B Focus: Ensure your portfolio clearly illustrates your ability to design for enterprise audiences, demonstrating an understanding of credibility and sophistication.

• Explain Your Process: Be prepared to walk through your design process for key projects, from brief to execution, articulating your strategic thinking at each stage.

• Webflow Proficiency: If Webflow is a key requirement, ensure your portfolio or discussion adequately addresses your experience and capabilities.

Challenge Preparation:

• Research Dispatch's current brand, marketing materials, and target audience (enterprise financial advisors).

• Prepare to articulate your vision for Dispatch's brand evolution and how you would approach setting its creative standard.

• Be ready to discuss how you would balance brand craft with the fast-paced demands of a startup.

• Consider how you would leverage AI tools in a B2B marketing design context.

📝 Enhancement Note: The interview process emphasizes strategic thinking and practical application. Candidates should prepare to not only showcase their design skills but also their ability to lead, influence, and execute within a high-growth startup environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is expected. Figma is also a strong possibility for collaborative design.

• Webflow: Essential for web design initiatives. Production fluency is preferred, indicating the ability to not just design but also implement and manage within the platform.

• Presentation Software: Expertise in tools like Google Slides or PowerPoint for creating high-impact decks and keynotes.

• Asset Management: Familiarity with systems or processes for managing and organizing design assets.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts marketing performance metrics (e.g., conversion rates on web pages, engagement with campaign assets) is beneficial.

• Familiarity with web analytics tools (e.g., Google Analytics) to understand website performance. CRM & Automation:

• Understanding of how marketing collateral integrates with CRM systems (e.g., Salesforce) and marketing automation platforms for lead nurturing and sales processes.

📝 Enhancement Note: The technology stack emphasizes design execution tools and web development platforms. The preference for Webflow fluency suggests a need for a designer who can contribute to the digital presence directly and efficiently.

👥 Team Culture & Values

Operations Values:

• Brand Craft: A deep commitment to aesthetic quality, attention to detail, and a sophisticated visual sensibility that elevates the brand.

• Sharp Judgment: Making timely, informed, and intentional creative decisions, with the ability to articulate rationale and propose alternatives.

• Audience-Driven Design: Prioritizing the needs and perceptions of the target audience (enterprise financial advisors) in all design outputs.

• Startup-Speed Execution: Thriving in a fast-paced environment, demonstrating initiative, self-scoping, and efficient delivery without requiring excessive structure.

• High Standards & Iteration: Taking feedback constructively, ego-free, and iterating diligently to achieve optimal results that meet or exceed expectations.

Collaboration Style:

• Cross-functional Integration: Working closely with Product Design, Marketing, and Revenue teams to ensure cohesive brand messaging and execution.

• Founder Collaboration: Engaging directly with co-founders and COO, requiring strong communication and alignment.

• Contractor Management: Effectively briefing, guiding, and reviewing work from external design resources.

• Feedback-Oriented: Open to receiving and giving constructive feedback to continuously improve creative output.

📝 Enhancement Note: The described values highlight a culture that blends high creative standards with the pragmatism and speed required in a startup. The emphasis on "sharp judgment" and "audience-driven design" points towards a mature and strategic approach to marketing design.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Brand Identity: As the first in-house designer, the challenge of defining and solidifying the brand's visual language from an early stage.

• Balancing Craft and Speed: Maintaining high creative standards while meeting the rapid execution demands of a fast-growing startup.

• Influencing Stakeholders: Persuading founder teams and leadership on design decisions, particularly when opinions may differ.

• Directing Contractors: Effectively managing and elevating the work of external designers to meet internal quality bars.

• Scaling Visuals: Developing a brand system that can scale effectively as the company expands its product offerings and market reach.

Learning & Development Opportunities:

• Strategic Brand Leadership: Opportunity to shape the brand's trajectory and build a design function from the ground up.

• FinTech Industry Expertise: Deepen understanding of the wealth management sector and its unique design considerations.

• AI Tool Integration: Become an early adopter and expert in applying AI to B2B marketing design.

• Cross-Functional Impact: Gain broad experience influencing product, marketing, and sales strategies through design.

• Founder-Level Mentorship: Direct learning from experienced founders and leadership in a high-growth environment.

📝 Enhancement Note: The challenges are typical of a foundational role in a startup, offering significant opportunities for growth and impact. The emphasis on AI tools suggests a forward-looking approach to design technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a comprehensive brand system from scratch for an early-stage company. How would you approach this for Dispatch, considering its target audience?"

• "Walk us through a campaign or marketing initiative where you had to balance creative execution with tight deadlines and limited resources. What was your approach, and what were the results?"

• "How do you ensure your design decisions are audience-driven, especially when designing for sophisticated B2B clients like enterprise financial advisors? Provide an example."

• "Describe a time you had to present design work to stakeholders with strong opinions. How did you gain buy-in or navigate disagreements?"

• "How would you approach directing and providing feedback to freelance designers to ensure they meet your brand's quality standards?" Company & Culture Questions:

• "Based on what you know about Dispatch, what do you see as the biggest opportunities and challenges for its brand identity?"

• "How do you stay current with design trends, particularly in B2B SaaS and FinTech, and how do you decide which trends to adopt?"

• "What is your philosophy on balancing individual contribution with managing external resources in a design role?"

• "How do you define 'high standards' in design, and how do you consistently achieve them in a fast-paced environment?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the strategy, the execution, and the outcome.

• Emphasize Brand Systems: Dedicate significant time to showcasing your brand system development examples.

• Highlight B2B Relevance: Explicitly connect your design choices to the needs and expectations of enterprise financial advisory clients.

• Showcase Direction Experience: If applicable, detail your process for managing contractors.

• Be Ready for Webflow: Discuss your Webflow experience or your ability to collaborate effectively with a Webflow production designer.

• Articulate Your Vision: Be prepared to share your initial thoughts on Dispatch's brand and how you might evolve it.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capabilities, a deep understanding of brand building, and the ability to execute in a fast-paced startup environment. Highlighting B2B experience and the ability to influence stakeholders is crucial.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant experience in brand system development, B2B marketing execution, and contractor direction. Prioritize case studies that demonstrate strategic thinking and impact.

• Resume Optimization: Ensure your resume clearly articulates your 8+ years of experience, specifically mentioning your senior in-house roles and startup experience. Quantify achievements where possible and highlight key skills like brand system building and creative direction.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the strategic rationale behind your design decisions and your ability to influence stakeholders. Be ready to discuss your approach to brand craft and startup execution.

• Research Dispatch: Thoroughly research Dispatch's business, target market (enterprise financial advisors), current brand presence, and investor backing. Understand their value proposition and how design can support their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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