Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Vermont Information Processing (VIP)

Location: Colchester, Vermont, United States

Job Type: Full Time

Category: Marketing Design / Creative Operations

Date Posted: June 07, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid

🚀 Role Summary

• This role serves as VIP's primary visual storyteller, directly contributing to revenue generation through compelling design.

• The Marketing Designer will be instrumental in translating complex product value propositions and campaign strategies into impactful visuals for marketing and sales initiatives.

• A key aspect of this position involves ensuring brand consistency across all customer-facing touchpoints, collaborating closely with both Marketing and Product/UX teams.

• This role requires a proactive approach to designing assets that drive pipeline, enhance brand trust, and move potential buyers through the sales funnel.

📝 Enhancement Note: While the job title is "Marketing Designer," the description strongly emphasizes its direct contribution to revenue generation, pipeline, and sales enablement. This suggests a role that operates with a "Revenue Operations" mindset, focusing on the commercial impact of design. The need for constant communication with UX designers also implies a cross-functional operational bridge between marketing and product.

📈 Primary Responsibilities

• Website Optimization: Own the visual design and user experience (UX) elements of the company website, including color schemes, Call-to-Action (CTA) placement, and navigation, with the explicit goal of driving marketing-generated pipeline.

• Sales Enablement Collateral: Design high-impact sales materials such as sell sheets, one-pagers, battlecards, and pitch decks, directly supporting the sales team's ability to close deals and accelerate sales cycles.

• Campaign Asset Creation: Develop visually engaging assets for various marketing channels, including email, paid media, social media, and web, to increase click-through rates and conversion rates.

• Rebrand Execution: Lead the visual execution of VIP's rebrand rollout across all marketing materials, ensuring consistent and effective application of brand guidelines across all customer-facing touchpoints.

• Buyer Journey Content: Partner with Demand Generation and Product Marketing teams to design content that effectively supports and engages prospects at every stage of the buyer journey.

• Asset Library Management: Build and maintain a scalable digital asset library to enable the marketing team to execute campaigns rapidly without compromising design quality or brand consistency.

• Data Visualization: Translate complex data and product stories into easily digestible infographics, presentations, and visual narratives that resonate with target buyers in the beverage alcohol industry.

• Event Support: Design and produce materials for events and roadshows, including booth graphics, digital signage, and printed collateral, to generate qualified leads in person.

📝 Enhancement Note: The responsibilities clearly align with a GTM (Go-To-Market) operations focus, where design is a critical lever for sales enablement, demand generation, and brand perception influencing revenue. The emphasis on "pipeline," "deal velocity," and "lead capture" underscores the revenue-centric nature of this design role.

🎓 Skills & Qualifications

Education:

• While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered. Experience:

• Minimum of 3 years of dedicated B2B marketing design experience.

• Preference for candidates with experience in SaaS or technology companies, demonstrating an understanding of complex product value propositions and B2B sales cycles.

• Proven ability to work in a fast-paced environment, iterating quickly based on feedback while maintaining high standards of quality and brand consistency. Required Skills:

• Expert Proficiency in Figma: Essential for collaborative design, prototyping, and asset delivery.

• Expert Proficiency in Adobe Creative Suite: Including Illustrator for vector graphics and Photoshop for image manipulation and digital design.

• Campaign Design: Demonstrated ability to create integrated campaign assets across multiple channels (email, digital ads, social media) that drive measurable engagement and conversion.

• Brand Systems Management: Strong understanding of brand guidelines, the ability to work within established systems, and the capacity to evolve them thoughtfully.

• Sales Collateral Design: Skill in creating effective sales enablement materials (one-pagers, pitch decks, battlecards) that directly support sales conversations.

• Visual Storytelling: Ability to translate complex information, data, and product features into compelling visual narratives.

Preferred Skills:

• HubSpot or Marketing Automation Platforms: Familiarity with using or designing for marketing automation tools can enhance campaign effectiveness.

• UX/UI Design Principles: While not a pure UX role, an understanding of UX best practices (color, CTA placement, navigation) is beneficial for website design.

• Infographic Design: Experience creating data-rich infographics for content marketing and sales enablement.

• Print and Event Design: Experience designing for physical collateral and large-format event graphics.

📝 Enhancement Note: The emphasis on "measurable engagement or conversion" in the portfolio requirement and the explicit link between design assets and "pipeline generation," "deal velocity," and "lead capture" indicate that this role is not just about aesthetics but about driving tangible business outcomes. This aligns with a GTM operations perspective where design is a performance driver.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Performance Documentation: The portfolio must include case studies demonstrating campaign designs that resulted in measurable increases in engagement (e.g., CTR, open rates) or conversion rates (e.g., lead generation, demo requests).

• Sales Enablement Impact: Showcase examples of sales collateral (pitch decks, one-pagers) and explain how these assets were designed to directly support sales conversations, shorten sales cycles, or improve win rates.

• Brand System Application: Include examples that illustrate a strong understanding and consistent application of brand systems, highlighting how design choices reinforced brand identity across various marketing materials.

• Rebrand or Evolution Examples: If applicable, showcase experience in rebranding initiatives or evolving visual identities, demonstrating the ability to manage significant visual changes effectively.

• Process Iteration: Provide examples of designs that were iterated upon based on feedback or performance data, demonstrating an ability to adapt and optimize designs for better results.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their process for taking a design request from brief to final asset, including stages for research, concept development, stakeholder feedback, revisions, and final delivery.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from marketing, sales, and product teams into your design process, ensuring alignment and optimal outcomes.

• Asset Management & Scalability: Be ready to discuss strategies for organizing and maintaining a digital asset library to ensure efficient retrieval and consistent use by the team.

• Performance Tracking & Reporting: While the designer's primary role is creation, understanding how design performance is measured (e.g., CTR, conversion rates) and how to contribute to reporting is valuable.

📝 Enhancement Note: For a role that emphasizes revenue impact, a portfolio needs to go beyond just showcasing visuals. It must articulate the strategic thinking behind each design, the process followed, and crucially, the measurable business results achieved. This is a core requirement for GTM and Revenue Operations roles where ROI is paramount.

💵 Compensation & Benefits

Salary Range: $65,000 - $89,000 per year

• This range is based on the provided compensation information, reflecting a mid-level designer role in the Colchester, Vermont area. Factors such as specific years of experience, depth of B2B SaaS design expertise, and demonstrated impact on revenue generation will influence the final offer within this band. Benefits:

• Comprehensive Health Insurance: Covering medical needs.

• Vision and Dental Expense Reimbursement: Support for eye and dental care.

• 401k Retirement Plan: With employer matching and additional employer contributions to aid long-term financial planning.

• Life and Disability Insurance: Providing financial security for employees and their families.

• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA): Options for tax-advantaged healthcare and dependent care spending.

• Paid Parental Leave: Support for new parents during a significant life event.

• On-site Amenities (Vermont Location):

  • Child Care Center
  • Fitness Center
  • Health Clinic

• Discounted Gym Memberships: Encouraging employee wellness.

• Generous Paid Time Off: A combination of time off and floating holidays to promote work-life balance and personal needs.

• Flexible Work Arrangements: Including Flex and Hybrid Schedules, offering adaptability in work location and hours.

Working Hours:

• The standard working hours are likely aligned with a full-time position, typically around 40 hours per week. The mention of "Flex and Hybrid Schedules" indicates a degree of flexibility in terms of daily start/end times and the balance between on-site and remote work, allowing for better integration of personal commitments with professional responsibilities.

📝 Enhancement Note: The benefits package is quite robust, particularly the on-site amenities at the Vermont location, which can be a significant draw. The mention of "Flex and Hybrid Schedules" directly supports the "Hybrid" work arrangement noted and suggests operational flexibility that is often valued by professionals seeking better work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, software solutions for the beverage alcohol industry). VIP provides technology platforms that streamline operations for suppliers, distributors, and retailers within this sector.

Company Size: The provided data does not specify company size, but Greenhouse is often used by mid-sized to large organizations. The mention of multiple on-site amenities suggests a sizable presence, likely over 100 employees.

Founded: The founding date is not provided. However, the company's focus on serving established industries like beverage alcohol implies a degree of maturity and stability.

Team Structure:

• Marketing Organization: This role sits within the Marketing department, indicating a focus on demand generation, brand building, and revenue enablement.

• Cross-Functional Collaboration: Requires constant communication with the UX design team within the Product organization to ensure visual consistency across all company materials. Collaboration is also expected with Demand Generation and Product Marketing teams.

• Reporting: Likely reports to a Marketing Manager, Director of Marketing, or Creative Lead, with a dotted line or strong working relationship with the UX/Product Design lead.

Methodology:

• Data-Driven Design: The role emphasizes translating data into visuals and designing assets that generate measurable results (pipeline, conversion, deal velocity).

• Agile Design Iteration: The need to "work fast and iterate based on feedback without losing quality" suggests an agile approach to design development, prioritizing responsiveness and continuous improvement.

• Brand Consistency Focus: A core methodology involves maintaining and executing a unified brand identity across all touchpoints, ensuring a cohesive customer experience.

Company Website: [vtinfo.com] (derived from domain_derived)

📝 Enhancement Note: The company's specific industry focus (beverage alcohol tech) is a key differentiator. The operational challenge for a designer here is to make complex B2B software solutions visually appealing and understandable to a specific, potentially traditional, industry audience. The emphasis on cross-functional collaboration is critical for effective GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role. It offers a significant opportunity to impact revenue through design and gain experience in a specialized B2B SaaS market. The role is foundational for a career focused on the intersection of design and commercial outcomes.

Reporting Structure: The Marketing Designer will likely report to a Marketing Lead (e.g., Marketing Manager, Director of Marketing) within the Marketing organization. They will also have a crucial collaborative relationship with the UX Design team, which is part of the Product organization. This dual reporting/collaboration dynamic is common in GTM functions where marketing and product goals must align.

Operations Impact: The role's impact on revenue is explicitly stated:

• Sales Enablement: Directly influences deal velocity and win rates by providing effective sales tools.

• Campaign Performance: Contributes to pipeline generation through visually engaging campaign creative tracked by CTR and conversion rates.

• Brand Credibility: Rebrand execution enhances brand recognition and perceived credibility, influencing enterprise buyer decisions.

• Lead Generation: Event materials directly contribute to capturing qualified leads at industry events.

Growth Opportunities:

• Specialization in B2B SaaS Design: Develop deep expertise in designing for complex technology products and B2B audiences, a highly sought-after skill set.

• Leadership in Brand Execution: Opportunity to lead visual aspects of brand initiatives and potentially manage freelance designers or junior team members as the company grows.

• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with product, sales, and demand generation teams, fostering a broader understanding of the GTM strategy.

• Advancement to Senior Designer/Art Director: Progression could lead to senior individual contributor roles or management positions within the creative or marketing teams.

• Focus on ROI-Driven Design: Build a strong portfolio showcasing how design directly contributes to business objectives, which is valuable for advancing into roles with greater commercial responsibility.

📝 Enhancement Note: The emphasis on "revenue generation," "pipeline," and "deal velocity" highlights that this is more than a typical design role; it's a role integrated into the GTM operations engine. Growth here means not just artistic development but increasing commercial impact through design strategy.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," indicating a blend of on-site work at the Colchester, Vermont office and remote work. The presence of significant on-site amenities (child care, fitness, health clinic) suggests the Colchester office is a primary hub and a key part of the company's employee value proposition.

Office Location(s): Primarily Colchester, Vermont, with potential for remote work days. The comprehensive on-site facilities are exclusive to the Vermont location.

Workspace Context:

• Collaborative Environment: The need for constant communication with UX and collaboration with marketing/product teams points to a dynamic, team-oriented workspace.

• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) is expected. The role may also involve utilizing marketing automation platforms (like HubSpot) for campaign asset integration.

• Team Interaction: Hybrid work likely involves dedicated days in the office for team meetings, brainstorming sessions, and in-person collaboration, interspersed with focused remote work. The on-site amenities can foster a strong sense of community and convenience for those working from the Colchester office.

Work Schedule: While a standard 40-hour work week is implied, the "Flex and Hybrid Schedules" benefit indicates a degree of autonomy and flexibility. This allows operations professionals to manage their time effectively, balancing project deadlines with personal needs, which is crucial for roles that require deep focus and creative output.

📝 Enhancement Note: The hybrid nature and extensive on-site amenities in Vermont create a unique work environment. For a designer, this means opportunities for both focused independent work and in-person collaboration, with the added benefit of significant work-life support if based near the Colchester office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and portfolio. HR or a hiring manager will review for essential qualifications and design aesthetic.

• Portfolio Review & Discussion: A dedicated session to walk through the portfolio. Expect to discuss specific projects, your design process, the challenges faced, and the measurable impact of your work on business goals (pipeline, conversion, sales enablement).

• Design Challenge/Exercise: Candidates may be asked to complete a small design task or a case study related to a typical VIP marketing or sales challenge. This assesses problem-solving skills, design thinking, and speed.

• Team & Stakeholder Interviews: Meetings with marketing team members, potentially product designers, and marketing leadership to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: Likely with a senior marketing leader to discuss overall fit, career aspirations, and solidify the offer.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the objective, your role, the design solution, and – most importantly – the measurable results. Use metrics like increased CTR, conversion rates, pipeline generated, or sales cycle improvement.

• Showcase Process: Don't just show final designs. Include sketches, wireframes, user flows, and explain key decisions and iterations. Demonstrate how you translate briefs into visual solutions.

• Highlight B2B & SaaS Relevance: Select projects that best demonstrate experience with complex B2B products, technology audiences, and revenue-driving campaigns.

• Brand System Expertise: Include examples that showcase your ability to work within, maintain, and evolve brand guidelines.

• Storytelling: Present your portfolio as a narrative. Explain the "why" behind your designs and how they contributed to business objectives. Be prepared to discuss your process for the rebrand rollout.

Challenge Preparation:

• Understand the Business: Research VIP, their products, their target industry (beverage alcohol), and their competitive landscape.

• Focus on Objectives: For any design challenge, clarify the primary business objective. Is it lead generation, sales enablement, brand awareness, or lead qualification?

• Demonstrate Process: Show your thought process, not just the final output. Outline your approach to understanding the problem, brainstorming solutions, and iterating.

• Consider the Audience: Think about how your design choices will resonate with the specific audience for the proposed asset (e.g., a distributor, a retailer, a sales rep).

• Efficiency Mindset: Be mindful of time constraints and demonstrate an ability to produce effective solutions efficiently, reflecting the company's need for speed.

📝 Enhancement Note: The emphasis on portfolio impact and design challenges underscores the operational aspect of this role. Candidates must prove their designs drive business outcomes, not just aesthetic appeal. This is a key differentiator for roles integrated into GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, UI design, and asset handoff. Expect to use it extensively for website elements, campaign graphics, and sales collateral.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, digital asset creation, and web graphics.

• Presentation Software: Proficiency in tools like PowerPoint or Google Slides for creating pitch decks and infographics.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret website performance data (traffic, conversion rates, user behavior) to inform design decisions.

• Marketing Automation Platform Analytics (e.g., HubSpot): Familiarity with metrics related to email campaigns, landing page performance, and lead scoring.

• CRM Data (e.g., Salesforce, though not explicitly mentioned): Awareness of how sales data might influence the design of enablement materials.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot): While not a direct tool for design, understanding how assets are deployed within these platforms (email builders, landing page builders) is beneficial.

• Project Management Tools (e.g., Asana, Jira, Trello): Likely used for managing design requests, tracking progress, and collaborating with teams.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the core technical requirements. The preferred mention of HubSpot and the implied need to understand analytics and CRM data point to a designer who operates with an awareness of how their work feeds into broader marketing and sales operations funnels.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on designing for measurable business outcomes, such as pipeline generation, conversion rates, and sales enablement effectiveness.

• Collaborative Spirit: Fostering open communication and teamwork between marketing, product/UX, and sales to ensure cohesive strategies and executions.

• Agility & Responsiveness: Embracing a fast-paced environment where quick iteration and adaptation to feedback are valued to maintain momentum.

• Brand Stewardship: Upholding and evolving the company's brand identity with precision and creativity across all touchpoints.

• Data-Informed Creativity: Using data and insights to guide design decisions, ensuring that creative output is strategic and effective.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with diverse teams to understand their needs and translate them into effective visual solutions. This involves proactive communication and a willingness to understand different departmental objectives.

• Feedback-Oriented: A culture where constructive feedback is welcomed and utilized for iterative improvement of designs and processes.

• Shared Ownership of GTM Success: The team likely operates with a collective understanding that design contributes directly to overall Go-To-Market success, fostering a shared responsibility for revenue growth.

📝 Enhancement Note: The values align with a high-performing GTM operations team, where design is a strategic function tied to business results. The emphasis on collaboration and data-informed creativity is crucial for operational efficiency and effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively visualizing and simplifying complex B2B software solutions and industry-specific data for a target audience.

• Balancing Speed and Quality: Maintaining high design standards while meeting rapid turnaround times for campaign assets and sales collateral in a fast-paced environment.

• Cross-Functional Alignment: Navigating different priorities and feedback from marketing, product, and sales teams to ensure cohesive and effective design outcomes.

• Rebrand Execution: Successfully implementing and maintaining visual consistency during a significant company rebrand across all marketing touchpoints.

Learning & Development Opportunities:

• Deepen B2B SaaS Design Expertise: Gain specialized skills in designing for technology products and understanding B2B buyer journeys.

• Revenue-Focused Design Skills: Develop a strong portfolio demonstrating how design directly impacts key business metrics like pipeline, conversion, and sales velocity.

• Brand Strategy Involvement: Opportunity to contribute to and execute on brand strategy, potentially influencing future brand direction.

• Industry Knowledge: Acquire specific knowledge of the beverage alcohol industry's operational and technological needs, enhancing design relevance.

• Potential for Growth: As the company expands, opportunities may arise for leadership roles, managing junior designers, or specializing in specific areas like UX/UI or campaign strategy.

📝 Enhancement Note: The challenges are typical for a designer integrated into a GTM operations function, requiring not just creative skill but strategic thinking and adaptability. The growth opportunities are geared towards developing a designer with a strong business acumen and commercial impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a sales one-pager that aims to increase deal velocity. How would you ensure it's effective?" (Focus on understanding sales enablement, target audience, and ROI).

• "How have you used data or user feedback to iterate on a design and improve its performance? Provide a specific example." (Look for data-driven decision-making and iterative process).

• "Imagine VIP is launching a new feature for its distribution software. How would you approach designing a campaign graphic for this launch that aims to generate qualified leads?" (Assess campaign design process, lead generation focus, and understanding of product marketing). Company & Culture Questions:

• "How do you approach maintaining brand consistency across multiple channels and collaborating with different teams, especially UX designers in another department?" (Assess collaboration, brand stewardship, and cross-functional communication).

• "What are your thoughts on the importance of visual design in B2B SaaS marketing, particularly within a niche industry like beverage alcohol?" (Gauge industry understanding and strategic thinking about design's role).

• "Describe your experience working in a hybrid or flex schedule environment. How do you ensure productivity and collaboration?" (Assess adaptability to work arrangements). Portfolio Presentation Strategy:

• Prioritize Impact: Lead with projects that showcase measurable business results (pipeline, conversion, sales enablement impact). Clearly state the objective, your solution, and the outcomes.

• Narrate Your Process: For each key project, walk through your thought process: understanding the brief, research, ideation, iteration based on feedback, and final execution.

• Highlight Rebrand/Brand System Work: Be prepared to discuss your approach to the VIP rebrand rollout and how you ensure brand consistency.

• Tailor to VIP: Connect your past experiences and portfolio examples to VIP's specific needs, industry, and GTM objectives. Show you've done your research.

• Be Ready for Technical Questions: Discuss your proficiency with Figma and Adobe Creative Suite, and how you leverage them for efficient workflow and high-quality output.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating how design contributes to operational and commercial success, reinforcing the GTM operational context of this role.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio for Impact: Select 3-5 of your strongest projects that best demonstrate your ability to drive measurable business results (pipeline, conversion, sales enablement). For each, clearly articulate the challenge, your design process, and the quantifiable outcome. Ensure examples showcasing B2B SaaS, rebrand execution, and campaign design are prominent.

• Optimize Your Resume for Operations Keywords: Highlight experience with B2B marketing design, SaaS environments, Figma, Adobe Creative Suite, campaign design, sales enablement, and any experience with marketing automation platforms. Quantify achievements wherever possible (e.g., "Designed campaign assets that increased CTR by X%").

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling, demonstrating your process, and clearly articulating the business impact of your design work. Be ready to discuss how you would approach VIP's rebrand rollout.

• Research VIP's Business & Industry: Understand VIP's software offerings for the beverage alcohol industry, their target market, and current marketing efforts. Familiarize yourself with their brand identity and consider how your design skills can further enhance their GTM strategy and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.