Web Designer (Motion Design)

📍 Job Overview

Job Title: Web Designer (Motion Design)

Company: Nitra

Location: Taipei, Taiwan

Job Type: Full Time

Category: Marketing Operations / Creative Operations

Date Posted: June 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Taipei-based, with flexible hours for US collaboration)

🚀 Role Summary

• This role is pivotal in scaling Nitra's marketing website through the creation of high-volume, SEO-optimized landing pages and product pages.

• Employs motion design and visual storytelling to effectively communicate product value and drive user action.

• Manages multi-channel paid and organic campaign presence to build a strong top-of-funnel engagement.

• Collaborates closely with cross-functional teams to refine product messaging and customer communication strategies.

• Requires strong proficiency in English for seamless collaboration with US-based teams.

📝 Enhancement Note: While the title is "Web Designer (Motion Design)", the core responsibilities and AI-derived skills indicate a strong leaning towards Marketing Operations and Creative Operations, focusing on website scaling, campaign execution, and data-driven marketing metrics. The role requires a blend of creative design and strategic marketing execution.

📈 Primary Responsibilities

• Design, build, and optimize a high volume of marketing website assets, including SEO landing pages, product pages, partnership pages, conference pages, and solution pages tailored for diverse customer segments.

• Leverage motion design and visual storytelling to create engaging and impactful user experiences that clearly communicate product value propositions.

• Manage and execute multi-channel paid and organic marketing campaigns to drive top-of-funnel lead generation and engagement.

• Develop and implement A/B tests and experiments on marketing website elements to improve key marketing metrics such as conversion rates, ROI, and user engagement.

• Conduct in-depth customer research, including surveys and interviews, to inform channel strategy and customer communication approaches.

• Collaborate closely with Product, Marketing, and Sales teams to ensure consistent messaging, brand alignment, and effective go-to-market strategies.

• Maintain brand consistency and high design quality across all digital touchpoints.

📝 Enhancement Note: The AI-derived responsibilities combine elements of traditional web design with marketing strategy and campaign management. The emphasis on "scaling our marketing website," "SEO landing pages," and "marketing metrics (ROI, open rates)" clearly positions this as a role with significant marketing operations impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Web Design, Marketing, or a related field, or equivalent practical experience.

Experience: 3+ years of professional experience in Motion Design and Visual Design, with a proven track record in designing marketing websites and landing pages.

Required Skills:

• Motion Design Expertise: 3+ years of dedicated Motion Design/Motion Graphics experience with a strong portfolio showcasing dynamic and effective animations.

• Visual Design Proficiency: Strong visual design skills with an excellent eye for layout, typography, color theory, and brand consistency.

• Web Design & Landing Pages: Demonstrated experience in designing user-friendly, conversion-focused marketing websites and landing pages.

• Figma Proficiency: Expert-level proficiency in Figma for UI/UX design, prototyping, and collaborative workflows.

• User Engagement Understanding: Solid grasp of web experiences, user engagement principles, and how to design for optimal user interaction.

• English Communication: Sufficient proficiency in English to independently collaborate with US-based teams, participate actively in meetings, present design work effectively, and communicate cross-functionally.

• Fast-Paced Startup Acumen: Comfort and proven ability to thrive in a dynamic, fast-paced startup environment.

Preferred Skills:

• Product Design Experience: Experience in product design, contributing to user interface (UI) and user experience (UX) for digital products.

• SaaS Industry Familiarity: Prior experience within the Software-as-a-Service (SaaS) sector.

• Fintech or Healthcare Experience: Exposure to the Fintech or Healthcare industries, understanding their unique design and regulatory considerations.

• AI Design Workflow: Familiarity with AI design tools and workflows, and how to integrate them into creative processes.

• Brand Design: Experience in brand identity development and application across various marketing materials.

📝 Enhancement Note: The required skills highlight a blend of creative technical abilities (Motion Design, Figma) and strategic marketing understanding (Web Design, User Engagement, Marketing Metrics). The emphasis on English proficiency and startup experience is critical for candidates targeting this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing marketing or web design work, with specific emphasis on motion design samples.

• Include examples demonstrating end-to-end process, from initial concept and wireframing to final execution and animation.

• Highlight projects that successfully improved user engagement, conversion rates, or other key marketing metrics.

• Showcase an understanding of responsive design principles and how designs adapt across different devices and screen sizes. Process Documentation:

• Provide case studies or project examples detailing your design process, including:

  • Discovery & Research: How you approach understanding project requirements, target audience, and business objectives.
  • Ideation & Wireframing: Your methods for concept development, sketching, and creating low-fidelity wireframes.
  • Design & Prototyping: Your workflow in Figma, including component-based design, interactive prototyping, and animation integration.
  • Testing & Iteration: How you incorporate feedback and iterate on designs to achieve optimal results.
  • Implementation Handoff: Your process for collaborating with developers to ensure accurate implementation of designs.

📝 Enhancement Note: The job description explicitly requests a portfolio highlighting "marketing or web design work, motion samples, and your end-to-end process." This implies a need for candidates to demonstrate not just creative output but also a structured, repeatable process for design execution, particularly within a marketing context.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Level Web Designer/Motion Artist with 3+ years of experience in Taipei, Taiwan, the estimated annual salary range is approximately NT$800,000 - NT$1,200,000 (New Taiwan Dollars). This estimate considers the cost of living in Taipei, the demanded skill set (including specialized motion design and web experience), and the general compensation trends for roles requiring collaboration with US-based teams.

Benefits:

• Equity: All employees are considered owners, with equity packages that align employee success with company performance.

• Competitive Salary: Compensation is designed to reflect the candidate's experience, contributions, and market value.

• Flexible Working Hours: The role requires flexibility to collaborate effectively with the US-based team, allowing for adjusted working hours.

• Professional Development: Opportunities to work on a scaling marketing website and engage with cutting-edge design trends.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• Requires flexibility to accommodate collaboration with US-based teams, potentially involving early mornings or late evenings depending on the specific team's schedule and meeting cadence.

📝 Enhancement Note: The salary range is an estimate based on the role's mid-level experience, specialized skills, and location (Taipei). The benefits listed are directly from the job description, with context added for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, the company is likely in the SaaS, Fintech, or Healthcare AI space, as indicated by "Nice to Have" skills).

Company Size: The description implies a growing startup environment, likely ranging from 50-200 employees, given the need to scale marketing efforts and the mention of equity for all.

Founded: Not specified directly, but the startup context suggests a relatively young company focused on rapid growth and innovation.

Team Structure:

• The role will likely be part of a growing Marketing or Growth team.

• Close collaboration with stakeholders across Marketing, Product, and potentially Sales.

• Direct interaction with US-based teams, requiring clear communication and alignment.

• The design function is central to scaling the marketing website and visual communication efforts. Methodology:

• Data-driven approach to marketing and design, focusing on measurable results (ROI, marketing metrics).

• Emphasis on rapid iteration and experimentation in a fast-paced startup environment.

• Collaborative design process, valuing input from various departments.

• Focus on user-centric design principles to drive engagement and conversions.

Company Website: https://nitra.com/

📝 Enhancement Note: The company context is inferred from the job description's emphasis on scaling, startup environment, and specific industry preferences. This helps frame the operational realities of the role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 3+ years of experience. It offers a significant opportunity to directly impact the company's growth trajectory through website optimization and campaign execution.

Reporting Structure: Likely reporting into a Marketing Lead, Head of Marketing, or potentially a Creative Director, with direct collaboration with product and sales teams.

Operations Impact: The role has a direct impact on customer acquisition and revenue generation through the creation of effective marketing assets and campaigns. Success will be measured by key marketing metrics and the ability to scale digital presence efficiently.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion design for marketing, advanced Figma techniques, and SEO best practices for landing pages.

• Cross-Functional Leadership: Opportunity to influence marketing strategy and collaborate on go-to-market initiatives, potentially leading design aspects of larger campaigns.

• Career Advancement: Potential to move into Senior Designer, Lead Designer, or even Art Director roles as the company scales, or transition into broader Marketing Operations or Product Design roles.

• Industry Exposure: Gain experience in high-growth sectors like SaaS, Fintech, or Healthcare AI.

📝 Enhancement Note: This analysis focuses on how a "Web Designer (Motion Design)" role can be framed within an operations context, emphasizing impact, skill development, and career progression relevant to operations professionals.

🌐 Work Environment

Office Type: Hybrid model, requiring presence in the Taipei office for collaboration and focused work, with flexibility for remote work.

Office Location(s): Taipei, Taiwan. Specific office address details would be provided upon inquiry or during the interview process.

Workspace Context:

• A dynamic startup environment that encourages innovation and rapid execution.

• Collaborative setting where designers work closely with marketing, product, and engineering teams.

• Access to modern design tools and technologies, with Figma being a primary requirement.

• Potential for flexible working hours to bridge time zone differences with US-based colleagues. Work Schedule:

• Full-time, typically 40 hours per week.

• Expected to have flexible working hours to accommodate collaboration with the US office, which may involve attending meetings outside of standard local business hours.

📝 Enhancement Note: The hybrid nature and the requirement for flexible hours to collaborate with a US-based team are key environmental factors for operations professionals to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with role requirements.

• Technical/Creative Assessment: Likely a practical design challenge or a deep dive into portfolio projects focusing on motion design skills, web design principles, and Figma proficiency.

• Hiring Manager Interview: Discussion about role expectations, responsibilities, design philosophy, and cultural fit.

• Cross-Functional Interviews: Meetings with key stakeholders (e.g., Marketing Lead, Product Manager) to evaluate collaboration skills and understanding of business objectives.

• Final Interview: Potentially with senior leadership to discuss company vision and long-term career alignment.

Portfolio Review Tips:

• Showcase Motion & Web Design: Ensure your portfolio prominently features both strong motion design examples and well-executed marketing website/landing page designs.

• Highlight End-to-End Process: For each project, clearly articulate your process: problem identification, ideation, design execution (especially in Figma), animation techniques, and how you measured success.

• Quantify Impact: Where possible, include metrics demonstrating the effectiveness of your designs (e.g., increased conversion rates, improved engagement, reduced bounce rates).

• Demonstrate Collaboration: Include examples or explanations of how you've collaborated with marketing, product, or development teams.

• English Proficiency: Be prepared to discuss your work and process in English fluently.

Challenge Preparation:

• Be ready to tackle a design challenge that may involve creating a landing page concept, designing a key animation sequence, or solving a specific user engagement problem.

• Practice articulating your design decisions, rationale, and the impact of your work clearly and concisely in English.

• Prepare questions about the company's marketing strategy, design team structure, and growth objectives.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "end-to-end process" and the explicit mention of "motion samples" are critical points for candidates to address during the application and interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Proficiency is a hard requirement.

• Motion Design Software: Such as Adobe After Effects, Cinema 4D, or other industry-standard tools for creating animations.

• Web Design/Development Tools: Familiarity with HTML, CSS, and potentially CMS platforms (e.g., WordPress, Webflow) may be beneficial for understanding implementation constraints and possibilities.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and measure the impact of designs on marketing metrics.

• Understanding of how to design for trackability and to support A/B testing initiatives. CRM & Automation:

• While not a primary focus, understanding how marketing websites integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be advantageous for designing effective lead capture mechanisms.

📝 Enhancement Note: The explicit mention of Figma and the implied need for motion design software are key technical requirements. Understanding how design impacts marketing operations metrics is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Valuing designs that are backed by research, user feedback, and measurable performance metrics.

• Efficiency & Speed: Operating in a fast-paced startup environment requires efficient workflows, rapid prototyping, and timely execution.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams, especially with US-based colleagues, requiring clear and proactive communication.

• Innovation & Growth: A culture that encourages experimentation, continuous learning, and contributing to the company's growth trajectory.

• Quality & Brand Consistency: Maintaining high standards in visual design and motion graphics to uphold brand integrity.

Collaboration Style:

• Highly collaborative, with frequent interaction between design, marketing, and product teams.

• Open to feedback and iterative design processes.

• Requires proactive communication, especially across different time zones, to ensure alignment and project momentum.

• Emphasis on shared ownership of marketing goals and website performance.

📝 Enhancement Note: The values of efficiency, data-driven decisions, and strong cross-functional communication are central to operations roles and are clearly reflected in this job description.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Balancing the need to create a high volume of pages with maintaining high design quality and motion artistry.

• Pace of a Startup: Adapting to rapid changes, tight deadlines, and evolving project priorities common in startup environments.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with a US-based team, requiring flexibility in working hours and communication strategies.

• Measuring Design Impact: Clearly demonstrating the ROI and effectiveness of motion design and web design efforts on marketing metrics.

Learning & Development Opportunities:

• Advanced Motion Design: Opportunities to push creative boundaries and explore new techniques in motion graphics for marketing.

• Growth Marketing Exposure: Gaining hands-on experience with SEO, A/B testing, and conversion rate optimization (CRO) strategies.

• SaaS/Fintech/Healthcare AI Domain Knowledge: Developing expertise in specific industry verticals.

• Leadership Potential: Opportunities to take on more responsibility for website strategy and design direction as the company grows.

📝 Enhancement Note: Framing the challenges and growth opportunities within an operations context helps candidates understand the strategic implications of the role and their potential career trajectory.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an SEO-optimized landing page for a new product feature, incorporating motion graphics to explain its core benefit?" (Focus on process, user engagement, and visual storytelling.)

• "Describe a time you had to collaborate with a remote team across different time zones. What strategies did you use to ensure clear communication and project success?" (Assess communication and collaboration skills.)

• "How do you balance the need for rapid iteration in a startup with maintaining high design quality and brand consistency?" (Evaluate adaptability and quality focus.)

• "Walk us through a portfolio piece where your motion design significantly contributed to a marketing goal, like increased conversion or engagement." (Demonstrate impact and process.) Company & Culture Questions:

• "What are your thoughts on Nitra's current marketing website, and where do you see opportunities for improvement using motion design?" (Assess proactive thinking and understanding of the company's needs.)

• "How do you stay updated on the latest trends in web design, motion graphics, and user engagement?" (Gauge passion for the field and continuous learning.)

• "Describe your ideal work environment in a fast-paced startup." (Evaluate cultural fit and adaptability.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the business objective, outline your role and process, showcase the design (especially motion elements), and conclude with the results or impact.

• Highlight Process: Be ready to detail your steps in Figma, your ideation process, and how you incorporated user feedback or data.

• Emphasize Motion's Role: Clearly explain how motion graphics were used strategically to enhance understanding, drive action, or improve user experience.

• Quantify Success: Present any metrics or data that demonstrate the effectiveness of your work.

• Be Prepared for Live Critiques: You might be asked to sketch or discuss design solutions on the spot.

📝 Enhancement Note: This section provides tactical advice tailored to the specific requirements of the role, focusing on how to present motion design and web design work within a marketing operations context.

📌 Application Steps

To apply for this Web Designer (Motion Design) position:

• Submit your application through the provided Lever link.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest motion design work and marketing website/landing page examples. Specifically highlight projects where you detailed your end-to-end process and demonstrated measurable impact on marketing metrics.

• Tailor Your Resume: Update your resume to emphasize your 3+ years of experience in motion and visual design, proficiency in Figma, and any relevant SaaS, Fintech, or Healthcare experience. Use keywords like "Motion Design," "Web Design," "Landing Pages," "User Engagement," and "Marketing Metrics."

• Prepare Your Narrative: Practice articulating your design process, your approach to motion graphics, and how you collaborate with teams, especially across time zones, in fluent English. Be ready to discuss your portfolio pieces in detail.

• Research Nitra: Familiarize yourself with Nitra's current website, product offerings, and target markets. Consider how your skills in motion design can best contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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