Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Amartha

Location: South Jakarta, South Jakarta City, Indonesia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: June 08, 2026

Experience Level: Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design strategy for multiple Amartha products, ensuring alignment with business objectives and user needs.

• Drive the creation of intuitive, user-centered design solutions that enhance the financial ecosystem and user experience.

• Collaborate closely with product managers, engineers, and other designers to translate complex business requirements into high-fidelity, scalable designs.

• Champion human-centered design principles and conduct rigorous user research and usability testing to inform design iterations and product improvements.

• Mentor and guide junior designers, fostering a culture of design excellence and consistency across all Amartha platforms.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating significant responsibility in strategic design leadership, cross-functional collaboration, and mentorship. The focus on a "financial ecosystem" and empowering micro-businesses suggests a complex domain requiring strong problem-solving and user empathy.

📈 Primary Responsibilities

• Define and document comprehensive design requirements for high-impact projects, leading problem-solving sessions with stakeholders to achieve clear design goals.

• Oversee the entire design process, from initial concept and wireframing through to final high-fidelity prototypes and implementation by engineering teams.

• Collaborate with engineering and product teams to ensure designs are technically feasible, scalable, and implemented with meticulous attention to detail.

• Design intuitive and aesthetically pleasing user interfaces across Amartha's desktop, Android, and iOS platforms, building interactive prototypes for user testing.

• Conduct qualitative and quantitative user research, including usability studies, to validate new concepts and refine existing product features, ensuring they meet usability, durability, and aesthetic standards.

• Provide strategic guidance and mentorship to junior designers, ensuring adherence to design best practices, UI/UX standards, and overall visual quality.

• Articulate design decisions and rationale clearly to diverse stakeholders, fostering alignment and buy-in for design strategies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design execution. Emphasis is placed on stakeholder management, cross-functional collaboration, and the full product design lifecycle, from research to implementation. The mention of "high-impact projects" and "financial ecosystem" implies a need for strategic thinking and a deep understanding of business drivers.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount. Backgrounds in Design, Human-Computer Interaction (HCI), Computer Science, or related fields are beneficial.

Experience: A minimum of 5-10 years of progressive experience in product design, with a proven track record of leading design initiatives for complex digital products, preferably within the fintech or financial services sector.

Required Skills:

• Expertise in user research methodologies, including qualitative and quantitative techniques, to uncover user needs and pain points.

• Proficiency in wireframing and prototyping tools (e.g., Figma) to rapidly visualize and test design concepts.

• Strong visual and interaction design skills, with a keen eye for aesthetics, color theory, and typography to create polished, high-quality interfaces.

• Demonstrated ability in usability testing, translating user feedback into actionable design improvements.

• Deep understanding of design systems, UI patterns, and best practices for creating scalable and maintainable design solutions.

• Experience designing for multiple platforms: desktop, Android, and iOS.

• Excellent communication and stakeholder management skills, with the ability to clearly articulate design rationale and influence decision-making.

• Strong team player capable of effective cross-functional collaboration with engineering, product management, and other business units. Preferred Skills:

• Experience with human-centered design (HCD) frameworks and methodologies.

• Familiarity with creative solutions to technical constraints and an ability to work closely with engineers to overcome them.

• Experience in the fintech industry or with financial products, understanding the unique challenges and opportunities within this space.

• Familiarity with design thinking workshops and facilitation techniques.

📝 Enhancement Note: The experience level and required skills point towards a candidate who can operate independently, lead design efforts, and contribute strategically. The emphasis on Figma and multi-platform design is critical. Preferred skills indicate a desire for candidates with specific domain knowledge or advanced facilitation capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant product design projects, demonstrating the full design lifecycle from problem definition to final solution.

• Projects should highlight your role in defining design strategy, conducting user research, creating wireframes and prototypes, and iterating based on feedback.

• Include case studies that clearly articulate the problem, your process, the design solutions, and the measurable impact or outcomes achieved.

• Showcase examples of designing for desktop, Android, and iOS platforms, demonstrating adaptability across different user contexts and technical constraints.

• Demonstrate proficiency in using design systems and an understanding of how to maintain design consistency and scalability. Process Documentation:

• Portfolio entries should detail your specific design process, including how you approach:

  • User research and needs analysis.

  • Ideation and concept development.

  • Wireframing and interactive prototyping.

  • Usability testing and feedback synthesis.

  • Iteration and refinement based on data and user insights.

  • Collaboration with engineering and product teams for implementation.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is crucial. It must not only showcase visual design skills but also strategic thinking, problem-solving abilities, and a robust, repeatable design process. The ability to demonstrate impact and collaboration is key.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 5-10 years of experience, and the location in South Jakarta, Indonesia (a major economic hub), a competitive salary range is estimated. Based on industry benchmarks for similar roles in Jakarta and considering the fintech sector, the estimated salary range is IDR 20,000,000 to IDR 35,000,000 per month. This range is subject to variation based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Opportunities for professional development, including access to training, workshops, and conferences.

• Paid time off, including annual leave, sick leave, and public holidays.

• Potential for performance-based bonuses and stock options, reflecting contributions to Amartha's growth.

• Access to Amartha's employee assistance program for well-being support.

• Opportunities to work on impactful projects that drive financial inclusion and empower micro-businesses.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. However, Amartha may offer some flexibility in scheduling to accommodate project needs and employee well-being, while ensuring core business hours are covered for collaboration.

📝 Enhancement Note: Salary estimation is based on general market rates for senior design roles in Indonesia, specifically Jakarta, within the tech/fintech sector. Benefits are standard for full-time roles at established companies, with an emphasis on professional growth and impact, aligning with Amartha's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Amartha operates within the Fintech and Financial Services industry, specifically focusing on empowering micro-businesses and promoting financial inclusion through technology and lending. This sector is characterized by rapid innovation, data-driven decision-making, and a strong emphasis on user trust and security.

Company Size: Amartha is a significant player, having supported over 2.7 million entrepreneurs. This suggests a mid-to-large-sized organization with established processes but also room for agility and growth. A larger size implies a more structured environment with opportunities for specialization and career advancement.

Founded: Founded with a mission to provide equal prosperity through financial empowerment, Amartha has evolved into a technology-driven financial ecosystem. This history indicates a commitment to long-term impact and continuous adaptation to leverage digital solutions for broader reach and efficiency.

Team Structure:

• The Product Design team is a collaborative group of designers, researchers, and thinkers dedicated to creating meaningful financial solutions.

• This team works closely with cross-functional departments, including Product Management, Engineering, and other design specialists, fostering a highly integrated approach.

• The Senior Product Designer will likely report to a Design Lead or Head of Product, with direct collaboration across product lines and feature development teams. Methodology:

• Amartha emphasizes a human-centered design approach, focusing on solving real-world challenges at scale through intuitive user experiences.

• The company values creativity, constructive feedback, and rapid iteration to ensure products are effective and user-friendly.

• Design methodologies likely incorporate agile principles to align with engineering sprints and product development cycles.

Company Website: https://www.amartha.com/

📝 Enhancement Note: Amartha's mission-driven approach is a key cultural aspect. The company's growth and evolution into a "technology-driven financial ecosystem" suggest a dynamic environment where design plays a pivotal role in shaping user experience and business outcomes. The focus on micro-businesses, particularly women entrepreneurs, implies a need for empathy and accessibility in design.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of expertise and autonomy beyond junior or mid-level positions. A Senior Product Designer is expected to lead design initiatives, mentor others, and contribute significantly to product strategy. This role is a key contributor within the product development lifecycle, bridging user needs with business goals through design.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or potentially a Director of Product Design. They will work closely with Product Managers and Engineering Leads, forming core product teams for specific initiatives. This structure facilitates direct impact and cross-functional influence.

Operations Impact: The design decisions made by this role directly influence user adoption, engagement, satisfaction, and ultimately, the success of Amartha's financial products. By creating intuitive and accessible interfaces, the Senior Product Designer contributes to achieving Amartha's mission of economic inclusion and growth for micro-businesses, directly impacting key business metrics like user retention, transaction volume, and funding dispersal.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and shaping design strategy.

• Specialization: Opportunity to deepen expertise in specific areas like fintech UX, accessibility design, or design systems.

• Cross-Functional Mobility: Possibility to move into Product Management or other strategic roles within the product organization, leveraging design thinking and user advocacy skills.

• Mentorship: Actively contribute to the growth of junior designers, honing leadership and coaching abilities.

📝 Enhancement Note: The Senior title implies a pathway for career progression within Amartha, either through increased design leadership, specialization, or movement into adjacent product roles. The impact of design on Amartha's core mission is significant, offering a unique growth trajectory tied to social impact.

🌐 Work Environment

Office Type: Amartha operates with an on-site work arrangement in South Jakarta, Indonesia. This suggests a traditional office environment that fosters in-person collaboration, spontaneous idea sharing, and strong team cohesion.

Office Location(s): The primary location is South Jakarta, a major business and commercial district in Jakarta. This offers accessibility via public transportation and is surrounded by amenities, making it a convenient and vibrant work location for employees.

Workspace Context:

• The workspace is designed to encourage collaboration, likely featuring open-plan areas, meeting rooms, and dedicated spaces for focused work.

• Access to up-to-date design tools and technology, including collaborative software like Figma, will be readily available to support the design process.

• Frequent interaction with product managers, engineers, researchers, and fellow designers will be integral to the daily workflow, promoting a dynamic and integrated team environment.

Work Schedule: The role is full-time, with standard working hours expected to align with Indonesian business operations (likely Asia/Jakarta time zone). While on-site, Amartha may offer some flexibility in daily start/end times, provided core collaboration hours are met and project deadlines are managed effectively.

📝 Enhancement Note: The on-site requirement points to a company that values in-person collaboration and team synergy. South Jakarta's status as a business hub suggests a professional and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Presentation & Design Challenge: Candidates will likely present their portfolio, walking through key case studies and demonstrating their design process and impact. This may be followed by a design challenge (e.g., a take-home exercise or a live problem-solving session) to evaluate critical thinking and design skills.

• Cross-functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other designers to assess collaboration, technical understanding, and alignment with team dynamics.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into strategic thinking, leadership potential, and overall fit for the Senior role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level capabilities, problem-solving skills, and impact. Focus on quality over quantity.

• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the design process, key decisions made, and the measurable outcomes or learnings.

• Highlight Impact: Quantify results whenever possible (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Showcase Process: Detail your methodology, including research, ideation, iteration, and collaboration. Explain why you made certain design choices.

• Prepare for Questions: Be ready to discuss your design rationale, how you handle feedback, and how you collaborate with technical and business stakeholders.

Challenge Preparation:

• Understand the Domain: Research Amartha's mission, target users (micro-businesses, entrepreneurs), and their financial products.

• Practice Problem-Solving: Think about common UX challenges in fintech, such as onboarding, transaction security, information accessibility, and trust-building.

• Articulate Your Thinking: For any design challenge, focus on clearly explaining your thought process, assumptions, and proposed solutions, even if they are not fully fleshed out.

📝 Enhancement Note: The interview process is designed to assess a candidate's strategic thinking, practical design skills, and ability to collaborate within a product team. A strong portfolio presentation is critical for advancing, as it serves as the primary evidence of a candidate's capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required tool, indicating it's the primary platform for UI design, prototyping, and collaboration within the design team. Proficiency in Figma’s advanced features for design systems, component libraries, and collaborative workflows is expected.

• Prototyping Tools: While Figma offers robust prototyping capabilities, familiarity with other dedicated tools like InVision, Adobe XD, or Principle might be advantageous for specific use cases.

• User Research Platforms: Tools for conducting and analyzing user interviews, surveys, and usability tests (e.g., UserTesting.com, SurveyMonkey, Maze) may be utilized.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms is beneficial for understanding user behavior, tracking key metrics, and informing design decisions based on data.

• Data Visualization Tools: While not explicitly mentioned, understanding how to interpret data visualized in dashboards (e.g., Tableau, Power BI) can aid in understanding product performance.

CRM & Automation:

• While direct CRM/automation tool usage might be more on the product management or engineering side, understanding how design impacts user journeys within these systems (e.g., user onboarding flows, lead nurturing sequences) is valuable.

📝 Enhancement Note: The explicit mention of Figma highlights its central role. A Senior Designer should be comfortable leveraging these tools to their full potential, not just for execution but also for strategic collaboration and data-informed decision-making.

👥 Team Culture & Values

Operations Values:

• Human-Centered Design: A core value that drives the creation of products that are intuitive, accessible, and genuinely meet the needs of micro-businesses.

• Impact & Empowerment: A deep commitment to Amartha's mission of driving economic inclusion and empowering entrepreneurs, with design playing a key role in achieving this.

• Collaboration & Feedback: An environment that encourages open communication, constructive feedback exchange, and teamwork across disciplines.

• Innovation & Iteration: A culture that embraces new ideas, rapid experimentation, and continuous improvement based on user insights and market dynamics.

• Quality & Polish: A dedication to delivering high-fidelity, aesthetically pleasing, and well-crafted user experiences.

Collaboration Style:

• Cross-functional Integration: Designers work closely and collaboratively with product managers, engineers, researchers, and other stakeholders to ensure a unified product vision and execution.

• Agile Methodologies: Collaboration likely follows agile principles, involving close partnership within development sprints, regular stand-ups, and iterative feedback loops.

• Knowledge Sharing: A culture that promotes sharing best practices, design patterns, and learnings across the team to foster collective growth and maintain design consistency.

📝 Enhancement Note: Amartha's mission-driven ethos will permeate the team culture. Expect a collaborative environment where design is seen as a critical driver of both user satisfaction and business impact, with a strong emphasis on ethical design and social responsibility.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse User Needs: Catering to the specific needs and technological literacy levels of a broad range of micro-businesses across Indonesia.

• Balancing Business Goals with User Experience: Ensuring that complex financial product features are simplified and made accessible without compromising business objectives or regulatory requirements.

• Scaling Design Systems: Maintaining and evolving a robust design system that supports rapid product development across multiple platforms and feature sets.

• Navigating Technical Constraints: Collaborating effectively with engineering to implement designs within technical limitations while advocating for the best user experience.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas such as interaction design, animation, accessibility, or generative design.

• Fintech Domain Expertise: Gaining in-depth knowledge of financial products, user behaviors in financial contexts, and regulatory landscapes.

• Leadership and Mentorship: Developing skills in leading design projects, mentoring junior team members, and contributing to strategic design planning.

• Industry Exposure: Potential to attend relevant design and fintech conferences to stay abreast of industry trends and best practices.

📝 Enhancement Note: The challenges presented are typical for senior roles in innovative fintech companies. Amartha's focus on micro-businesses adds a unique layer of complexity and opportunity for impactful design. Growth opportunities are geared towards both technical and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design strategy for a complex product. What was your process, and what was the outcome?" (Focus on strategic thinking, process, and impact).

• "How would you approach designing a new feature for micro-business owners to access credit more easily, considering potential low digital literacy?" (Demonstrate user empathy, problem-solving, and iterative design).

• "How do you balance the needs of different stakeholders (e.g., product managers, engineers, business leads) when making design decisions?" (Highlight collaboration, communication, and negotiation skills).

• "Walk us through your process for creating and maintaining a design system." (Showcase understanding of scalability, consistency, and collaboration with engineering). Company & Culture Questions:

• "What interests you most about Amartha’s mission to empower micro-businesses?" (Connect your values to the company's purpose).

• "How do you contribute to a collaborative design team environment?" (Provide examples of teamwork, feedback, and mentorship).

• "How do you stay updated on the latest design trends and technologies, especially within the fintech space?" (Show continuous learning and industry awareness). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Amartha and the role, then diving into 2-3 of your most relevant and impactful projects.

• Storytelling: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), key decisions and rationale, and the measurable results.

• Visuals: Use high-quality visuals of your designs, prototypes, and any relevant data or user research findings.

• Interaction: Be prepared to answer in-depth questions about your design choices, trade-offs, and how you collaborated with others. Practice your delivery to ensure clarity and confidence.

📝 Enhancement Note: Preparation should focus on demonstrating senior-level strategic thinking, a robust design process, strong collaboration skills, and a genuine understanding of Amartha's mission and user base. The portfolio presentation is a critical opportunity to showcase these attributes.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features projects that align with Amartha's mission and the requirements of this role, particularly those involving fintech, financial inclusion, or user-centric design for diverse audiences. Highlight your senior-level contributions and strategic thinking.

• Resume Optimization: Tailor your resume to emphasize your 5-10 years of experience, key skills in user research, prototyping, visual and interaction design, and experience with Figma. Quantify achievements and responsibilities where possible.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to user-centered design, and how your skills can contribute to Amartha's goals. Be ready to discuss your portfolio projects in detail and answer strategic design questions.

• Company Research: Thoroughly research Amartha's mission, values, products, and recent news. Understand their target users and the impact they aim to achieve in the Indonesian financial landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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