Senior Graphic Designer - Figma, AI

📍 Job Overview

Job Title: Senior Graphic Designer - Figma, AI

Company: Base.com

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: FULL_TIME

Category: Graphic Design / UI/UX Operations

Date Posted: 2026-05-15

Experience Level: Mid-Senior Level (implied by 4+ years experience)

Remote Status: On-site

🚀 Role Summary

• Drive visual strategy and execution for a fast-paced SaaS e-commerce platform, impacting thousands of real customers.

• Lead the design of a wide range of marketing collateral, from digital presentations and social media graphics to event materials and trade show booths.

• Spearhead the design and maintenance of the product's UI and design system within Figma, ensuring consistency and usability.

• Actively integrate AI tools into the design workflow to enhance efficiency in asset generation, mood boarding, and iterative design processes.

• Contribute to a lean, agile team environment where individual impact is immediate and significant, fostering rapid knowledge exchange.

📝 Enhancement Note: The role is framed as a "Senior Graphic Designer" but the responsibilities heavily lean into UI/UX design for a SaaS product, alongside traditional graphic design tasks. The emphasis on Figma and product interfaces suggests a strong UI/UX operations component. The "AI Tooling" requirement points to a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Design and iterate on user interfaces (UI) and design system components within Figma, focusing on a clean, intuitive, and modern SaaS aesthetic.

• Create comprehensive marketing materials, including sales presentations, social media visuals, email templates, event graphics, and physical collateral like rollups.

• Develop and maintain a robust visual identity and design system, creating standardized templates in Canva for seamless adoption by other departments.

• Proactively leverage AI tools (e.g., Nano Banana, Higgsfield, Claude Design) as a core part of the daily design workflow for generating visual assets, exploring concepts, and accelerating iteration cycles.

• Collaborate closely with product, marketing, and sales teams to translate business briefs into effective visual solutions that directly address client needs and market opportunities.

• Manage multiple design projects concurrently, adapting to shifting priorities and delivering high-quality work under tight deadlines, akin to a dynamic event management process.

• Ensure all design outputs adhere to brand guidelines, technical specifications, and best practices in typography, layout, and visual hierarchy.

📝 Enhancement Note: The description emphasizes a "no corporate layers" and "immediate impact" culture. This implies responsibilities will be broad and directly tied to business outcomes, requiring a proactive and self-sufficient approach to design operations and project execution.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a senior role. A strong portfolio can often substitute for formal education.

Experience: 4+ years of experience as a designer in a SaaS product environment or a digital agency. This experience should demonstrate a proven ability to deliver high-quality design work within a fast-paced, product-focused setting.

Required Skills:

• Figma Proficiency: Advanced skills in Figma for UI design, component building, prototyping, and creating complex marketing layouts.

• UI/UX Design Principles: Solid understanding of user-centered design, information architecture, visual hierarchy, and interaction design principles.

• Graphic Design Fundamentals: Expertise in typography, layout, color theory, and composition for both digital and print media.

• AI Tool Integration: Demonstrated experience and active workflow using AI tools (e.g., Nano Banana, Higgsfield, Claude Design, or similar) for asset generation, concept exploration, and design iteration.

• Visual System Development: Ability to create, document, and maintain design systems and visual identity guidelines.

• Marketing Collateral Design: Proven experience designing a wide range of marketing assets, including presentations, social graphics, and event materials.

• Polish Fluency: Native or near-native proficiency in spoken and written Polish for internal communication and client-facing materials.

• English Proficiency (C2): Advanced (near-native) English skills, essential for writing client presentations and engaging in high-level communication.

• Portfolio: A strong, relevant portfolio showcasing SaaS product design, UI/UX work, and marketing collateral is crucial and considered more important than a CV.

Preferred Skills:

• Adobe Creative Suite: Proficiency in Adobe Illustrator for vector graphics and Adobe Photoshop for image editing and retouching.

• Canva Expertise: Experience in creating and managing templates within Canva for broader team use.

• Motion Design/Animation: Basic understanding or experience with animation within Figma or other tools for enhanced UI.

• Lightroom: Familiarity with Lightroom for color grading and advanced photo editing.

• Agile/Scrum Methodologies: Experience working in agile development environments.

📝 Enhancement Note: The "4+ years" experience, coupled with the emphasis on a strong portfolio and advanced tool proficiency (Figma, AI), indicates that candidates are expected to be highly autonomous and capable of leading design initiatives. The specific mention of AI tools suggests a need for demonstrated practical application rather than just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SaaS UI/UX Case Studies: Detailed examples of designing user interfaces and interactive components for SaaS products, illustrating problem-solving, design process, and user impact.

• Marketing Design Examples: A diverse collection of marketing collateral (presentations, social media campaigns, event materials) showcasing visual appeal, brand consistency, and effectiveness.

• Design System Documentation: Evidence of creating or contributing to design systems, including style guides, component libraries, and usage guidelines.

• AI Integration Showcase: Specific projects or examples demonstrating how AI tools were effectively used to enhance design output, speed up workflows, or generate novel creative solutions.

• Visual Hierarchy & Typography Mastery: Projects that clearly highlight a strong command of grid systems, typography, and visual hierarchy to create clear, engaging, and functional designs.

Process Documentation:

• Workflow Design & Optimization: Showcase projects where you analyzed and improved existing design workflows or established new, efficient processes.

• System Implementation & Automation: Provide examples of implementing design systems, creating reusable components, or automating repetitive design tasks (e.g., using Figma plugins, Canva templates).

• Measurement & Performance Analysis: Include examples where design decisions were informed by data or user feedback, and where the impact of your designs was measured (e.g., through A/B testing, conversion rates, user engagement metrics).

📝 Enhancement Note: Given the emphasis on "immediate impact" and "direct client-facing materials," the portfolio should not just display aesthetics but also demonstrate a clear understanding of how design supports business objectives and operational efficiency. The AI integration requirement means portfolio pieces should ideally show practical applications of these tools.

💵 Compensation & Benefits

Salary Range: Based on the "Senior" title, 4+ years of experience, the specific location in Warsaw, Poland, and the demanding skill set (Figma, AI, C2 English), a competitive salary range for a Senior Graphic Designer in Warsaw would likely fall between PLN 8,000 to PLN 12,000 gross per month.

• Methodology: This estimate is derived from analyzing salary benchmarks for Senior Graphic Designers and UI/UX Designers in major Polish cities, particularly Warsaw. It considers the high demand for specialized skills like Figma and AI integration in the tech/SaaS sector. The "4+ years" experience and "C2 English" also position this role at the higher end of mid-level to junior-senior compensation. The absence of specific salary data in the listing necessitates this regional and role-based estimation.

Benefits:

• Shaping Global E-commerce: Direct involvement in a product that influences the global e-commerce landscape, offering significant professional impact.

• Innovative Product & Dynamic Environment: Opportunity to work on cutting-edge SaaS technology in a fast-paced, rapidly growing company, fostering continuous learning and adaptation.

• Expert Mentorship: Collaboration with top-tier, internationally experienced experts who serve as a primary source of professional development and growth.

• On-site Collaboration: A 100% on-site work arrangement in Warsaw, facilitating immediate knowledge sharing, rapid feedback loops, and strong team cohesion.

• Direct Client Impact: Your work directly appears in the product and client-facing materials, providing immediate visibility and validation of your contributions.

Working Hours: The description implies a standard full-time work week. While not explicitly stated, the mention of 40 hours is a common industry standard. The dynamic nature of the role might occasionally require flexibility, but the core expectation is a consistent, full-time commitment.

📝 Enhancement Note: The benefits highlight the unique aspects of working in a lean, impactful startup-like environment within a growing SaaS company. The emphasis on "no corporate layers" and "immediate impact" is a key selling point for candidates seeking direct influence. The on-site requirement is presented as a cultural and operational necessity.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS for E-commerce. Base.com provides software solutions designed to empower online retailers, likely focusing on enhancing their operational efficiency, sales, marketing, or customer experience. This industry is characterized by rapid technological advancement, a strong focus on data-driven decision-making, and a competitive landscape.

Company Size: Not explicitly stated, but the description implies a small, agile team ("małym, szybkim zespołem bez korpo warstw"), suggesting a startup or scale-up environment, likely in the range of 11-50 or 51-200 employees. This size fosters direct collaboration and quick decision-making.

Founded: Not explicitly stated. However, the description of building tools used by thousands of stores and operating without corporate layers points to a company that has achieved product-market fit and is in a growth phase.

Team Structure:

• Lean & Agile: The team operates without "corporate layers," indicating a flat hierarchy and direct lines of communication. This means designers will work closely with founders, product managers, and engineers.

• Cross-Functional Collaboration: The role requires extensive collaboration with marketing and sales departments, as well as product teams, to ensure design consistency and effectiveness across all touchpoints.

• Specialization with Breadth: While the core role is Senior Graphic Designer, the responsibilities span UI/UX, marketing design, and brand system management, requiring a versatile skillset.

Methodology:

• Data-Driven & Customer-Centric: The emphasis on "real customers" and "SaaS for e-commerce" implies a focus on user needs and business impact. Design decisions are likely informed by user feedback and performance metrics.

• Agile & Iterative: The mention of "one day is redesigning onboarding, the next – a brief for a trade show" suggests a highly iterative and responsive approach to design challenges.

• AI-Assisted Design: The explicit requirement to use AI tools indicates a commitment to leveraging technology for efficiency and innovation in the design process.

Company Website: Base.com (Implied from the job portal URL, though a direct link to the company's main site is not provided in the input).

📝 Enhancement Note: The company culture is portrayed as highly dynamic, autonomous, and focused on tangible results. The lack of traditional corporate structures suggests a fast-paced environment where individual initiative is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, implying a level of expertise and autonomy beyond junior or mid-level positions. It suggests the individual will be responsible for conceptualizing and executing design projects with minimal supervision, potentially mentoring junior team members if they exist, and contributing significantly to the company's visual strategy. The blend of UI/UX and marketing design also points to a broad operational scope within the creative function.

Reporting Structure: While not explicitly stated, in a lean team without "corporate layers," the Senior Graphic Designer likely reports directly to a Head of Product, a Marketing Lead, or even a Co-founder/CEO. The close collaboration with multiple departments means reporting lines might be fluid, but a primary leadership point of contact would exist.

Operations Impact: The Senior Graphic Designer's work has a direct and immediate impact on the perception and usability of Base.com's SaaS product and its go-to-market materials. This includes:

• User Acquisition & Conversion: Designing effective marketing collateral and product interfaces that attract and convert potential customers.

• Brand Perception: Shaping the visual identity and professional image of Base.com in the competitive e-commerce SaaS market.

• User Experience: Contributing to a seamless and intuitive user experience within the product, which is critical for retention and customer satisfaction in SaaS.

• Operational Efficiency: Creating reusable design assets and templates (e.g., in Canva) that improve efficiency for other departments.

Growth Opportunities:

• Design Leadership: As the company grows, there's potential to build and lead a design team, evolving into a Design Lead or Head of Design role.

• Product Strategy Influence: Deep involvement in product design and marketing strategy can lead to greater influence on the overall direction of the SaaS platform.

• Specialization: Opportunity to deepen expertise in specific areas like advanced UI/UX for SaaS, e-commerce design trends, or cutting-edge AI-driven design workflows.

• Broader GTM Contribution: Exposure to trade shows, client presentations, and global marketing efforts provides a holistic understanding of Go-To-Market (GTM) operations beyond pure design.

📝 Enhancement Note: The growth trajectory is tied to the company's expansion. In a lean environment, the ability to adapt, take on new responsibilities, and demonstrate impact will be key drivers for career advancement, potentially moving beyond core graphic design into product strategy or team leadership.

🌐 Work Environment

Office Type: 100% On-site in Warsaw. This indicates a traditional office setting designed for maximum collaboration and immediate feedback. The company values in-person interaction for knowledge sharing and team cohesion.

Office Location(s): Warsaw, Masovian Voivodeship, Poland. Specific office address is not provided but is a key detail for candidates considering the commute.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster spontaneous interactions and rapid communication between designers, product teams, marketing, and sales. This facilitates quick problem-solving and idea generation.

• Technology-Rich: Access to industry-standard design tools like Figma, Adobe CC, and various AI platforms is a given. The company is investing in tools that enable efficient and innovative design.

• Dynamic Pace: The work environment is characterized by a fast pace and shifting priorities, requiring designers to be adaptable and resilient. This is framed as "entertainment" for the right candidate, not "chaos."

Work Schedule: Standard full-time employment, likely Monday to Friday. While specific hours aren't detailed, the expectation is consistent availability for a full-time role within the Warsaw timezone (Europe/Warsaw). The company's emphasis on rapid execution may sometimes necessitate flexibility.

📝 Enhancement Note: The "100% on-site" requirement is non-negotiable and presented as a core part of the company's operational strategy for knowledge exchange and team velocity. This is a significant factor for candidates evaluating work-life balance and commute.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio, focusing on the quality and relevance of past work, especially in SaaS UI/UX and marketing design.

• Portfolio Presentation & Discussion: A key stage will involve presenting the portfolio, discussing specific projects, design choices, and the impact of your work. Be prepared to elaborate on your process, especially how you used Figma and AI tools.

• Skills Assessment: Practical exercises or challenges may be given, potentially involving UI design tasks in Figma, creating marketing assets, or problem-solving scenarios related to SaaS design.

• Team/Cultural Fit Interview: Discussions with team members from product, marketing, or leadership to assess fit with the company's dynamic, agile, and collaborative culture. Questions will likely probe your ability to work autonomously and handle varied tasks.

• Language Proficiency Check: Assessment of both Polish and English language skills, especially for client-facing communication and technical documentation.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects that showcase your SaaS UI/UX skills, marketing design capabilities, and your experience with Figma and AI tools.

• Tell a Story: For each project, articulate the problem, your process (highlighting Figma and AI usage), your design rationale, the solution, and the measurable impact or outcome. Use clear visuals and concise explanations.

• Highlight AI Integration: If possible, include specific examples of how AI tools helped you achieve results faster, explore more options, or overcome design challenges.

• Showcase Versatility: Demonstrate your ability to handle diverse design requests, from intricate UI components to broad marketing campaigns.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Be ready to present it live or provide a link.

Challenge Preparation:

• Anticipate UI/UX Tasks: Practice designing key SaaS components (e.g., dashboards, forms, navigation elements) in Figma, focusing on usability and visual consistency.

• Marketing Design Scenarios: Be prepared for tasks involving creating mockups for social media ads, presentation slides, or email banners, adhering to brand guidelines.

• Problem-Solving: Think about how you would approach ambiguous design briefs or solve specific usability issues within a SaaS context.

• Process Articulation: Be ready to explain your design process, including how you gather requirements, iterate on designs, and incorporate feedback, especially highlighting the role of AI.

📝 Enhancement Note: The emphasis on "real customers" and "no review needed" suggests that interviewers will be looking for a strong sense of ownership, practical problem-solving skills, and the ability to deliver polished work independently. The portfolio review is likely the most critical stage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design environment for UI, UX, and advanced marketing layouts. Expect in-depth usage for interface design, prototyping, component creation, and design system management.

• AI Tools: Active workflow with tools such as Nano Banana, Higgsfield, Claude Design, or similar. Proficiency in using AI for asset generation, mood boarding, concept iteration, and accelerating the design process is essential.

• Adobe Creative Cloud (CC): Proficiency in Adobe Illustrator for vector graphics and Adobe Photoshop for image editing and retouching is required.

Analytics & Reporting:

CRM & Automation:

• Canva: Used for creating and managing visual templates for other departments, indicating a need for understanding template design and brand system application across different platforms.

📝 Enhancement Note: The explicit mention of specific AI tools (Nano Banana, Higgsfield, Claude Design) suggests that candidates should have hands-on experience with these or comparable AI design platforms, not just a theoretical understanding. Figma is clearly the central tool.

👥 Team Culture & Values

Operations Values:

• Impact & Ownership: A strong emphasis on individual contribution and immediate impact. Designers are expected to take ownership of their work and see it through to completion without extensive oversight.

• Agility & Adaptability: The ability to thrive in a fast-paced environment with shifting priorities is crucial. This means being comfortable with ambiguity and quick to respond to new challenges.

• Efficiency & Pragmatism: Using tools like AI to work faster and smarter, focusing on delivering functional and effective design solutions rather than being bogged down by perfectionism.

• Collaboration & Direct Communication: Valuing open, direct communication and close collaboration with cross-functional teams to ensure alignment and rapid problem-solving.

• Customer Focus: Designing with the end-user and client's needs at the forefront, ensuring that all visual outputs serve a clear business purpose.

Collaboration Style:

• Direct & Transparent: Communication is expected to be frank, efficient, and to the point, fitting the "no corporate layers" ethos. Feedback is likely direct and constructive.

• Cross-functional Integration: Designers will be embedded within or work very closely with product, marketing, and sales teams, requiring strong interpersonal skills and the ability to translate between disciplines.

• Knowledge Sharing: The on-site work environment is designed to facilitate continuous learning and sharing of best practices, particularly around design tools and methodologies.

📝 Enhancement Note: The culture values proactivity, speed, and direct contribution. Candidates who prefer a structured, process-heavy environment with multiple layers of approval might find this setup challenging. The emphasis is on delivering value quickly and effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Shifting Priorities: The role requires constant adaptation to new briefs and changing project demands, from product UI to event graphics, within tight timelines.

• Balancing Speed and Quality: Delivering high-quality, polished designs rapidly while leveraging AI without compromising critical thinking or aesthetic standards.

• Autonomous Problem-Solving: Taking ownership of design challenges with minimal direction, requiring strong initiative and self-sufficiency.

• Integrating New Technologies: Staying current with and effectively integrating evolving AI design tools into established workflows.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Deepen expertise in cutting-edge AI tools for design, potentially becoming a subject matter expert within the company.

• Product Strategy Contribution: Gain significant exposure to product development and GTM strategies, offering opportunities to influence product direction.

• Broad Design Skillset Development: Expand capabilities across UI/UX, marketing, brand systems, and potentially motion graphics through diverse project exposure.

• Mentorship from Experts: Learn directly from experienced international professionals in a dynamic, hands-on environment.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The company encourages individuals to embrace complexity and rapid change as pathways to developing advanced skills and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly speed up your design process or achieve a novel outcome. What was the tool, and what was the result?" (Focus on practical application and measurable impact).

• "How would you approach designing a new onboarding flow for a SaaS product with limited user data initially? What steps would you take and what tools would you use?" (Assess product thinking, process, and tool application).

Company & Culture Questions:

• "What appeals to you about working in a lean, fast-paced environment without corporate layers?" (Gauge cultural fit and understanding of autonomy).

• "How do you ensure your designs align with business objectives and customer needs, especially when working on marketing materials versus product interfaces?" (Assess strategic thinking and customer-centricity).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your process (emphasizing Figma and AI), your creative solutions, and the impact.

• Showcase AI Integration: Make sure to highlight specific instances where AI tools were instrumental, detailing the benefits achieved (e.g., faster iterations, more concept options).

• Quantify Impact: Where possible, use metrics (e.g., improved conversion, engagement, time saved) to demonstrate the effectiveness of your design work.

• Be Ready for Deep Dives: Prepare to discuss technical aspects of your Figma work (e.g., component logic, auto layout) and your rationale behind specific design choices.

📝 Enhancement Note: Interviewers will likely be looking for candidates who are not just skilled designers but also proactive, adaptable problem-solvers who can thrive in an autonomous, results-oriented environment. Demonstrating practical experience with AI tools will be a significant advantage.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of experience in SaaS/digital agencies, emphasizing proficiency in Figma, AI design tools, UI/UX, and marketing design. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio prominently features relevant SaaS UI/UX case studies, marketing design examples, and any projects demonstrating your effective use of AI tools. Be ready to present and discuss your process.

• Practice Your Pitch: Prepare to articulate your design philosophy, your approach to problem-solving, and how you can contribute to Base.com's dynamic environment. Practice explaining your portfolio projects concisely and impactfully.

• Research Base.com: Understand their SaaS product for e-commerce and their market position. Consider how your design skills can directly support their growth and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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