Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer

Company: GoTymeX

Location: Ho Chi Minh City, Vietnam (Hybrid)

Job Type: Full-Time

Category: UX Writing / Content Operations

Date Posted: 2026-06-09

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid (with remote option for qualified candidates)

🚀 Role Summary

• Drive the creation and refinement of clear, consistent, and impactful product messaging across all digital platforms.

• Establish and maintain robust content operations, including style guides, governance frameworks, and quality assurance processes.

• Collaborate strategically with cross-functional teams, including Product Owners, Designers, and Business Owners, to ensure cohesive brand voice and user experience.

• Leverage data analysis to understand customer behavior and inform content strategy for enhanced user engagement.

• Act as a key advocate for UX writing best practices, contributing to the growth and maturity of the UX Writing team.

📝 Enhancement Note: This role is positioned as a Senior UX Writer, indicating a need for strategic thinking beyond individual content pieces, focusing on overarching content strategy and operational efficiency. The emphasis on "content operations" and "governance frameworks" suggests a significant responsibility in shaping how content is managed and scaled.

📈 Primary Responsibilities

• Develop and meticulously maintain product messaging that is clear, accurate, useful, and aligned with the GoTymeX brand voice.

• Create and enforce content standards, style guides, and comprehensive documentation to ensure consistency across all product interfaces and markets.

• Collaborate closely with Product Owners, UX/UI Designers, and Business Owners to ensure messaging consistency across diverse channels and user journeys.

• Analyze customer behavior data to gain insights into user needs and adapt messaging strategies for optimal effectiveness and engagement.

• Conduct thorough reviews of all product messaging prior to launch, upholding stringent quality standards and brand integrity.

• Design, implement, and manage content operations processes and governance frameworks to support scalable content creation and management.

• Coordinate with the broader UX Writer team to ensure consistent application of brand voice, tone, and localization efforts across different regions.

• Champion UX writing as a discipline, serving as a key influencer in the growth and development of the UX Writing team.

• Present and effectively defend UX writing decisions to stakeholders, articulating the rationale and impact on user experience.

• Contribute to defining and evolving the brand's voice and tone to foster customer trust and understanding.

📝 Enhancement Note: The responsibilities clearly indicate a blend of tactical content creation and strategic operational leadership. The emphasis on "content operations processes and governance frameworks" and "coordination with the UX writer team" highlights a senior-level expectation for process ownership and team enablement, not just individual contribution.

🎓 Skills & Qualifications

Education:

• While no specific educational degree is mandated, a Bachelor's degree in English, Communications, Journalism, Marketing, HCI, or a related field is often preferred for roles involving strong writing and strategic communication. Equivalent practical experience will also be strongly considered. Experience:

• Minimum of four (4) years of professional experience writing for digital products, with a strong track record in UX writing, content design, or digital copywriting.

• Demonstrable experience in establishing and maintaining content standards, style guides, and documentation.

• Proven ability to collaborate effectively with cross-functional teams across different countries and time zones.

• Experience in content operations, process development, and governance frameworks.

• Familiarity with the fintech industry is considered an advantage. Required Skills:

• UX Writing & Content Design: Exceptional ability to craft clear, concise, and user-centered copy for digital interfaces.

• Content Operations: Proven experience in developing and managing content workflows, standards, and governance.

• Style Guide Development & Management: Proficiency in creating, maintaining, and enforcing brand style guides and content taxonomies.

• Cross-functional Collaboration: Strong interpersonal and communication skills to work effectively with Product, Design, Engineering, and Business teams.

• Data Analysis for Content: Ability to interpret user data and metrics to inform content decisions and measure impact.

• Brand Voice & Tone: Skill in defining, articulating, and applying a consistent brand voice and tone across various product touchpoints.

• Figma: Proficiency in using Figma for content review, annotation, and collaboration within design workflows.

• Jira: Experience using Jira for task management, bug tracking, and workflow coordination.

• Confluence: Familiarity with Confluence for documentation, knowledge sharing, and collaborative content strategy development.

Preferred Skills:

• Fintech Industry Experience: Understanding of financial services terminology, user needs, and regulatory considerations.

• Localization Strategy: Experience in managing content localization processes and working with translation tools or vendors.

• Agile Methodologies: Familiarity with Agile development processes and working within sprint cycles.

• Content Strategy: A broader understanding of content strategy principles beyond UX writing.

• Presentation & Advocacy: Experience presenting and advocating for UX writing strategies to senior leadership.

📝 Enhancement Note: The skills listed are a strong indicator of the role's emphasis on structured content management and collaborative product development, aligning with typical Senior UX Writer and Content Operations roles in tech companies. The explicit mention of Figma, Jira, and Confluence points to a need for hands-on experience with these common GTM and product development tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: A portfolio showcasing at least 3-5 significant projects that demonstrate your impact on user experience through UX writing. Each case study should clearly outline the problem, your approach, the tools and processes used, and the measurable outcomes.

• Process Optimization Examples: Include examples of how you have developed or improved content processes, style guides, or governance frameworks. Highlight the challenges faced and the solutions implemented.

• System Integration & Collaboration: Showcase instances where you've integrated UX writing into product development lifecycles, collaborating with designers, product managers, and engineers. Indicate your proficiency with collaborative tools like Figma, Jira, and Confluence in these examples.

• Brand Voice & Tone Application: Provide specific examples of how you have defined, implemented, and maintained a brand's voice and tone across various digital products.

• Data-Informed Content: Include examples where you have used data analytics to inform content decisions and demonstrate the ROI or impact of your writing.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in designing and optimizing content workflows, from ideation and drafting to review, localization, and publishing.

• Governance Frameworks: Provide examples of content governance frameworks you have helped establish or maintain, ensuring consistency, compliance, and quality.

• Measurement & Performance Analysis: Showcase how you track and analyze the performance of content, using metrics to drive continuous improvement and report on impact.

📝 Enhancement Note: Given the "Senior" title and the emphasis on "content operations" and "governance," the hiring team will expect a portfolio that goes beyond just writing samples. It should reflect strategic thinking, process ownership, and a demonstrated ability to scale content efforts.

💵 Compensation & Benefits

Salary Range:

• Based on the Senior UX Writer title, 4+ years of experience, and the location in Ho Chi Minh City, Vietnam, a competitive salary range would typically fall between VND 600,000,000 to VND 1,000,000,000 per year (approximately USD 24,000 to USD 40,000 per year). This estimate accounts for the cost of living in Ho Chi Minh City, the seniority of the role, and the fintech industry's compensation benchmarks.

• For candidates applying remotely from South Africa or the Philippines, salaries would be adjusted based on local market rates and cost of living. For example, in South Africa, a similar role might range from ZAR 500,000 to ZAR 850,000 annually. In the Philippines, it could range from PHP 800,000 to PHP 1,500,000 annually. Benefits:

• Competitive Salary and Performance Bonus: A strong base salary complemented by performance-based bonuses, rewarding contributions and achievements.

• Career Growth Opportunities: Clear pathways for professional development and advancement within the UX Writing team and the broader Design department.

• Talented Multinational Design Team: Opportunity to work alongside and learn from a high-performing, award-winning international design team.

• International Working Environment & Agile Culture: Exposure to global best practices and an agile methodology that fosters innovation and adaptability.

• Hybrid Working Model: Flexibility to balance in-office collaboration with remote work, supporting work-life integration.

• Overseas Travel Opportunities: Potential for international travel for training, team meetups, and work-related purposes.

• Continuous Learning & Development: Access to paid seminars, conferences, and courses to support ongoing skill enhancement and internal talent development.

• Company Provided Laptop: Equipped with necessary software to perform duties effectively.

• Relocation Package: Offered for candidates willing to relocate to Ho Chi Minh City, Vietnam, facilitating a smooth transition.

• Strong Ethics and Self-Improvement: A work environment that values integrity and supports personal and professional growth.

Working Hours:

• The standard working hours are likely to be 40 hours per week, aligning with full-time employment in Vietnam. However, the hybrid and remote-friendly nature of the role suggests flexibility in scheduling, with an emphasis on output and collaboration rather than strict adherence to office hours, especially for remote employees.

📝 Enhancement Note: Salary ranges are estimates based on general market data for Vietnam and comparable countries for similar roles. Actual compensation will depend on the candidate's experience, specific qualifications, and negotiation. The inclusion of a relocation package for HCMC is a significant benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Fintech (specifically digital banking and financial services). GoTymeX is the tech arm powering TymeGroup's digital banking initiatives like TymeBank (South Africa) and GoTyme (Philippines), indicating a dynamic and rapidly evolving sector.

Company Size: Part of TymeGroup, which operates globally with significant operations in South Africa and the Philippines, suggesting a large but potentially lean and agile tech organization. The Design team alone has 30 members, indicating a substantial investment in product development.

Founded: TymeGroup has been operating for some time, with TymeBank launching in 2019 and GoTyme in 2022, indicating a relatively young but fast-growing company with a strong focus on innovation and market expansion.

Team Structure:

• UX Writing Squad: The Senior UX Writer will join a dedicated 4-member UX Writing team, which is part of a larger, award-winning Design team of 30 professionals. This structure allows for specialized focus within UX writing while benefiting from broader design community collaboration.

• Reporting Structure: Likely reports to a Head of Design, UX Lead, or a Content Strategy Manager, with direct collaboration across Product Management, UX Design, UI Design, and potentially Marketing/Business units.

• Cross-functional Collaboration: Emphasizes working with Product Owners (POs), UX/UI Designers, and Business Owners (BOs) across different countries and time zones, highlighting a global and collaborative operational model.

Methodology:

• Data-Driven Design: A core aspect of the role involves reviewing data to understand customer behavior and adapt messaging, indicating a strong emphasis on analytics and evidence-based decision-making.

• Agile & Iterative Processes: The mention of an "agile culture" and collaboration with product teams suggests iterative development cycles, where content is continuously refined based on feedback and data.

• Content Operations Excellence: A focus on establishing and maintaining content standards, style guides, and governance frameworks points to a structured approach to content management, ensuring scalability and consistency.

Company Website: https://www.tyme.com/ (TymeGroup)

📝 Enhancement Note: The company's focus on fintech and rapid expansion in emerging markets implies a fast-paced, innovative environment. The structure of the design team suggests a mature approach to product development, where UX writing is recognized as a critical function.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX Writer role represents a mid-to-senior level position within the UX Writing discipline. It implies a transition from primarily executing tasks to strategizing, leading initiatives, and mentoring others. The focus on "content operations" and "governance frameworks" suggests a path towards leadership in content strategy or operations management.

Reporting Structure: The role will likely report to a design leadership position (e.g., Head of Design, UX Lead) and will work closely with Product Managers and other key stakeholders. The Senior UX Writer will also be expected to contribute to the development and mentoring of junior UX writers within the team.

Operations Impact: The Senior UX Writer's impact will be measured by their ability to enhance user experience through clear and effective communication, drive customer adoption and retention through compelling messaging, and ensure brand consistency and integrity across all product touchpoints. Their work directly influences user perception, trust, and engagement with GoTymeX's financial products.

Growth Opportunities:

• Leadership in Content Operations: Potential to grow into a Content Operations Manager or Head of Content Strategy role, overseeing larger teams and broader content initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like fintech content, localization, or content strategy for new product launches.

• Mentorship & Team Development: As a senior member, there's a clear opportunity to mentor junior UX writers, contribute to team training, and help shape the UX writing discipline within GoTymeX.

• Cross-functional Advancement: Experience gained in this role can open doors to Product Management, UX Strategy, or Marketing roles within the company.

• Industry Exposure: Working with award-winning teams and on cutting-edge fintech products provides valuable experience for future career opportunities in the tech and design industries.

📝 Enhancement Note: The "Senior" title and the explicit mention of "content operations" and "governance" suggest that this role is designed for individuals who can not only write well but also build and manage processes. This offers a clear growth trajectory beyond individual contributor roles.

🌐 Work Environment

Office Type: Hybrid. While the role is based in Ho Chi Minh City with a few days in the office, remote work is also an option, indicating a flexible approach to the traditional office setup. This hybrid model aims to balance in-person collaboration with the benefits of remote work.

Office Location(s): The primary office location is Ho Chi Minh City, Vietnam. Hybrid options are also available in Johannesburg and Cape Town, South Africa, and Manila, Philippines. This offers geographical flexibility for candidates.

Workspace Context:

• Collaborative Environment: The emphasis on working with cross-functional teams implies a highly collaborative workspace, whether in person or virtually. Expect frequent interaction with designers, product managers, and business stakeholders.

• Tools & Technology: Access to industry-standard tools such as Figma, Jira, and Confluence is expected, facilitating seamless collaboration and workflow management within an agile environment.

• International & Agile Culture: The work environment is described as international and agile, fostering a dynamic and adaptive culture that values rapid iteration and global perspectives.

Work Schedule:

• Standard full-time hours (likely 40 hours/week) with a hybrid model. While core hours might exist for team synchronization, there's an implied flexibility, especially for remote candidates, focusing on deliverables and effective communication across time zones.

📝 Enhancement Note: The hybrid nature and multiple office locations suggest a company that values flexibility and talent regardless of immediate proximity to a specific office, while still recognizing the importance of in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios. Only applications with a shared portfolio will be considered.

• Initial Interview (Recruiter/Hiring Manager): Discussion about your background, experience, and fit for the role and company culture. This stage will likely assess your understanding of UX writing principles and content operations.

• Portfolio Presentation & Skills Assessment: A dedicated session where you present your portfolio, showcasing key projects and demonstrating your ability to articulate UX writing decisions and their impact. This may involve a practical exercise or case study.

• Cross-functional Interviews: Meetings with potential team members and stakeholders (e.g., Product Managers, UX Designers) to assess collaboration skills and technical fit.

• Final Interview: Likely with senior leadership to discuss strategic alignment and overall suitability for the Senior UX Writer position.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in UX writing, content operations, and cross-functional collaboration. Prioritize those with clear results and impact.

• Tell a Story: For each case study, clearly articulate the problem, your role and approach, the process you followed (including tools like Figma, Jira), and the quantifiable outcomes or user experience improvements.

• Highlight Operations: Explicitly show how you've developed or improved content processes, style guides, or governance. This is crucial for a Senior role with a focus on content operations.

• Showcase Brand Voice: Include examples of how you've defined and applied brand voice and tone effectively.

• Data Integration: If possible, demonstrate how you've used data to inform your content decisions and measure success.

• Concise and Clear: Ensure your portfolio is well-organized, easy to navigate, and your explanations are clear and concise.

Challenge Preparation:

• Content Operations Scenario: Be prepared to discuss how you would set up or improve content operations for a new product or feature.

• Style Guide Development: Understand how to create and enforce a style guide for a global audience, considering localization.

• Messaging Consistency: Prepare to discuss strategies for ensuring messaging consistency across multiple platforms and markets.

• Data Interpretation: Practice explaining how you would use user data (e.g., analytics, user feedback) to refine product copy.

• Stakeholder Communication: Be ready to explain how you would present and defend your UX writing decisions to non-writers.

📝 Enhancement Note: The emphasis on a portfolio and the specific mention of "content operations" and "governance frameworks" are critical. Candidates must showcase not just writing skill but also operational and strategic capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design reviews, content annotation, and working directly within design files. Proficiency is expected for reviewing mockups and providing feedback.

• Jira: Used for task management, bug tracking, and workflow coordination within agile development cycles. Experience in creating tickets, tracking progress, and collaborating on issues is beneficial.

• Confluence: A knowledge management and collaboration tool for documentation, wikis, and team information sharing. Familiarity with creating and organizing content here is important.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): While not explicitly stated, the requirement to "review data to understand customer behavior" implies familiarity with web/product analytics tools to track user engagement, conversion rates, and content performance.

• User Feedback Tools (e.g., Surveys, In-app Feedback): Experience with gathering and analyzing qualitative user feedback to inform content decisions.

CRM & Automation:

• While not directly listed as a primary tool for UX writing, understanding how content integrates with CRM systems or marketing automation platforms can be advantageous, especially when collaborating with marketing or sales enablement teams.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Confluence indicates that hands-on experience with these tools is a prerequisite. Proficiency in analytics tools is also implicitly required due to the data-driven nature of the role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user through clear, helpful, and empathetic communication.

• Collaboration: A strong belief in working together across teams and geographies to achieve common goals, fostering an environment of shared ownership and mutual respect.

• Excellence & Quality: A dedication to high standards in all aspects of work, from crafting precise copy to developing robust operational processes.

• Data-Driven Decision Making: Valuing insights derived from data to inform strategies and measure the impact of work, ensuring continuous improvement.

• Innovation & Growth: Embracing new ideas, technologies, and methodologies to drive innovation and support personal and team development.

Collaboration Style:

• Cross-functional Integration: The role thrives on close collaboration with Product, Design, and Business teams, requiring proactive communication and a partnership approach.

• Process-Oriented: A culture that values structured processes, clear documentation, and efficient workflows to ensure consistency and scalability.

• Feedback Exchange: An open environment where constructive feedback is regularly exchanged, leading to iterative improvements in both content and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across the team and wider organization.

📝 Enhancement Note: The company's values and collaboration style are geared towards a high-performance, agile, and globally distributed team. A candidate who is proactive, data-informed, and enjoys collaborative problem-solving will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Consistency vs. Localization: Balancing the need for a consistent brand voice and user experience across multiple countries with the requirements for effective localization and cultural adaptation.

• Pace of Fintech Innovation: Keeping up with rapid product development cycles and evolving user needs in the fast-paced fintech industry.

• Establishing New Processes: For a growing team, there's an opportunity but also a challenge in defining and embedding new content operations and governance frameworks.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with teams spread across different geographies and time zones requires strong organizational and communication skills.

Learning & Development Opportunities:

• Advanced Content Strategy: Deepen expertise in content strategy, information architecture, and content modeling within a complex product ecosystem.

• Fintech Domain Expertise: Gain in-depth knowledge of the financial services industry, its regulations, and user needs.

• Leadership Development: Grow into leadership roles by mentoring junior writers, leading strategic initiatives, and contributing to team growth.

• Industry Trends: Stay abreast of emerging trends in UX writing, content design, and content operations through paid learning opportunities.

📝 Enhancement Note: The challenges presented are typical for senior roles in rapidly growing tech companies, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you established or significantly improved a content operations process. What was the challenge, your approach, and the outcome?" (Focus on process documentation, governance, and impact.)

• "How do you approach defining and maintaining a brand voice and tone for a global product? Provide an example." (Highlight your understanding of brand consistency and localization.)

• "Walk me through a complex UX writing project from your portfolio. What were the key decisions, challenges, and how did you use data or collaboration to achieve success?" (Be ready to present your portfolio and articulate your strategic thinking.) Company & Culture Questions:

• "What interests you most about GoTymeX and the fintech industry?" (Research TymeGroup's mission and recent developments.)

• "How would you contribute to building a strong UX writing culture within a growing multinational design team?" (Discuss your approach to advocacy, mentorship, and collaboration.)

• "How do you measure the success of your UX writing and content operations efforts?" (Focus on metrics and ROI demonstration.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, ideally by case study. Start with the problem, your role, your process, the solution, and the results.

• Highlight Operations: Explicitly point out where you developed processes, style guides, or governance frameworks. Use screenshots of Jira tickets, Confluence pages, or Figma annotations to show your workflow.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the positive impact of your work (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Showcase Collaboration: Explain how you worked with other teams, including examples of stakeholder communication and conflict resolution.

• Be Prepared for Q&A: Anticipate questions about your decisions, challenges, and how you'd handle specific scenarios relevant to GoTymeX.

📝 Enhancement Note: Candidates should prepare to discuss not only their writing skills but also their ability to build and manage processes, collaborate effectively, and demonstrate tangible business impact.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and highlights your strongest UX writing work, with a particular emphasis on content operations, process development, and measurable outcomes.

• Tailor Your Resume: Optimize your resume to clearly showcase your 4+ years of experience in digital product writing, content operations, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on articulating your strategic thinking, process improvements, and the impact of your work. Be ready to discuss how you would approach content operations and governance.

• Research GoTymeX: Understand TymeGroup's mission, its banking products (TymeBank, GoTyme), and its target markets. Familiarize yourself with their current product messaging if possible to understand their brand voice.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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