M04 - Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer / UX Lead

Company: FPT Asia Pacific Pte Ltd

Location: Singapore, Singapore

Job Type: Full-time

Category: User Experience (UX) Design / Product Design Operations

Date Posted: 2026-07-24

Experience Level: Senior (7+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic planning and execution of User Experience (UX) design initiatives, focusing on transforming complex challenges into intuitive and engaging digital solutions.

• Drive user-centric design by conducting comprehensive user research, applying principles of cognitive psychology and human behavior to inform design strategies.

• Develop and refine wireframes, user flows, and prototypes (low to high-fidelity) using industry-standard tools to ensure alignment with user needs and business objectives.

• Champion human-centered design principles and advocate for the user throughout the product lifecycle, leveraging user feedback and performance metrics for iterative improvements.

• Foster strong collaboration with product management, development, and marketing teams to ensure design feasibility, effectiveness, and strategic alignment.

📝 Enhancement Note: While the title is "Senior UX Designer," the responsibilities and experience level indicate a potential lead capacity. The emphasis on planning, executing UX strategies, and recommending tools suggests a role with significant autonomy and influence, akin to a UX Lead. This role is positioned within the broader "Product Design Operations" sphere, focusing on the systematic and strategic application of UX principles to enhance product development processes and outcomes.

📈 Primary Responsibilities

• Plan, execute, and analyze results from various user research methodologies, including interviews, surveys, workshops, usability testing, and A/B testing.

• Translate complex user insights and behavioral data into actionable design opportunities and strategic recommendations.

• Apply deep understanding of cognitive biases, decision-making processes, and human psychology to inform and optimize design strategies.

• Create detailed wireframes, user flows, and interactive prototypes (low- to high-fidelity) using tools like Figma to visualize and test design concepts.

• Conduct rigorous testing and iteration cycles with users to refine design concepts and ensure alignment with user mental models and expectations.

• Deliver elegant, intuitive, and effective design solutions that meet both user needs and critical business goals.

• Drive continuous, iterative design improvements based on user feedback, stakeholder input, and key performance metrics.

• Actively champion human-centered design principles and behavioral insights to optimize user journeys and interface effectiveness.

• Collaborate closely with product managers, developers, and marketing teams to ensure designs are technically feasible, creatively effective, and strategically aligned with business objectives.

• Serve as a strong advocate for the user throughout the entire product lifecycle, providing evidence-based recommendations to all relevant teams.

• Identify, recommend, and implement new UX tools and methodologies to enhance overall design quality, team collaboration, and operational efficiency.

• Contribute to the ongoing improvement of design processes, standards, and systems within the organization.

📝 Enhancement Note: The responsibilities listed clearly indicate a senior-level role that extends beyond individual contribution to strategic influence and process improvement. The emphasis on "planning, executing UX strategies," "applying knowledge of cognitive biases," "recommending and implementing UX tools," and "contributing to continuous improvement of design processes" points to a UX Lead or Principal Designer capacity within a product operations framework.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Psychology, Cognitive Science, Design, Computer Science, or a related field, or equivalent practical experience.

Experience: A minimum of 7 years of progressive professional experience in User Experience (UX) design, with a proven track record of delivering impactful digital solutions.

Required Skills:

• Demonstrated expertise in user behavior, cognitive principles, and interaction design.

• Proven ability to apply behavioral insights and psychological principles to create digital experiences that drive user engagement and achieve business results.

• Strong proficiency with core UX design and prototyping tools, including Figma, Adobe XD, Miro, UserTesting, Hotjar, or similar.

• Hands-on experience in a wide range of UX activities: user research (qualitative and quantitative), prototyping (low- to high-fidelity), usability testing, A/B testing, design thinking workshops, and service design.

• Solid understanding of accessibility standards (e.g., WCAG) and ability to integrate them into design solutions.

• Excellent communication, facilitation, presentation, and stakeholder management skills, with the ability to articulate complex design concepts clearly to diverse audiences.

• Experience in creating comprehensive user flows and information architecture.

• Strong analytical skills to translate research findings into actionable design decisions. Preferred Skills:

• Experience with user behavior analytics tools (e.g., Hotjar, Google Analytics).

• Familiarity with agile development methodologies and cross-functional team collaboration within such frameworks.

• Experience in mentoring junior designers or leading small design initiatives.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better understand technical constraints and possibilities.

📝 Enhancement Note: The "Minimum 7 years" requirement clearly positions this as a senior-level role. The emphasis on cognitive psychology, behavioral insights, and the ability to apply these to drive engagement and business results suggests a candidate who can go beyond standard UX practices to truly optimize user journeys. The mention of recommending tools and contributing to process improvement also signals a lead or influential capacity within the design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 impactful UX design projects that demonstrate end-to-end design process, from initial research to final implementation.

• Projects should highlight the application of user research, cognitive psychology principles, and data-driven decision-making in solving complex user problems.

• Emphasis on projects where you played a significant role in strategy, user research, wireframing, prototyping, and usability testing.

• Clear articulation of the design process, including challenges encountered, iterations made, and the rationale behind key design decisions.

• Evidence of collaboration with cross-functional teams (product managers, developers, researchers) and how you managed stakeholder input.

• Demonstrable impact through metrics, user feedback, or business outcomes achieved as a result of your designs. Process Documentation:

• Ability to document and articulate UX processes, including research plans, user journey maps, wireframe specifications, and usability test reports.

• Experience in contributing to or defining design system components and best practices.

• Showcase examples of how you have improved design workflows, implemented new UX methodologies, or recommended tools to enhance team efficiency.

📝 Enhancement Note: Given the senior level and emphasis on strategy and process improvement, a robust portfolio is crucial. It needs to go beyond showcasing final designs to detailing the how and why behind the UX decisions, specifically highlighting the application of psychological principles and data analysis to drive user engagement and business outcomes. The expectation for process documentation implies a need for candidates who can contribute to the operational efficiency of the design function.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Designers in Singapore with 7+ years of experience, the estimated salary range is SGD 90,000 - SGD 140,000 per annum. This range accounts for the high cost of living in Singapore, the specialized nature of cognitive psychology application in UX, and the senior level of the role.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Professional development opportunities, including training, conferences, and workshops.

• Opportunities for career advancement within a growing technology organization.

• Potential for performance-based bonuses.

• Contribution to Central Provident Fund (CPF) as per Singaporean regulations.

• Collaborative and innovative work environment.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, there may be some flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary estimate is based on research for Senior UX Designer roles in Singapore, considering the 7+ years of experience and specialized skills (cognitive psychology, behavioral insights). The range reflects the market rate for experienced professionals in a high-cost-of-living city like Singapore, and the strategic nature of the role. Benefits are standard for full-time positions in Singapore, with added emphasis on professional development and career growth relevant to a senior operations-focused role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology and Services, Software Development. FPT Asia Pacific Pte Ltd is part of the larger FPT Corporation, a global leader in technology and IT services. This industry context implies a fast-paced, innovative environment focused on digital transformation and cutting-edge solutions.

Company Size: FPT Corporation globally has over 27,000 employees. FPT Asia Pacific Pte Ltd likely operates as a significant regional hub, suggesting a large, well-resourced organization with established processes and a global outlook, but potentially with the agility of a regional entity.

Founded: FPT Corporation was founded in 1988. This long history indicates stability, experience, and a solid foundation in the IT industry, likely with evolved methodologies and a mature approach to product development.

Team Structure:

• The UX team likely operates as a specialized unit within product development or technology departments.

• Reporting structure would typically be to a Head of Design, UX Lead, or Product Management lead, with potential for matrixed reporting depending on project assignments.

• Cross-functional collaboration is essential, with close partnerships expected with Product Managers, UI Designers, Developers (front-end and back-end), QA testers, and Marketing teams. Methodology:

• Adoption of Agile methodologies (Scrum, Kanban) is highly probable, requiring designers to be adaptable and responsive to change.

• Emphasis on data-driven design, integrating user research, analytics, and A/B testing into the iterative design process.

• Focus on human-centered design principles, ensuring user needs and behaviors are at the forefront of all design decisions.

• Commitment to continuous improvement of design processes and systems to enhance efficiency and quality.

Company Website: https://www.fpt-software.com/

📝 Enhancement Note: The global scale of FPT Corporation suggests a structured environment with established best practices in IT services and product development. For a Senior UX Designer, this means opportunities to work on diverse, potentially large-scale projects, but also an expectation to adhere to corporate standards and contribute to process refinement within the established framework. The "Asia Pacific" designation implies a significant regional presence and focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Senior level, indicating a high degree of autonomy, expertise, and responsibility. A Senior UX Designer is expected to lead design efforts for complex features or products, mentor junior designers, and contribute to the strategic direction of UX within the organization. The emphasis on applying cognitive psychology and driving engagement suggests a role focused on deep impact and optimization, bridging into product operations by ensuring user-centricity is systemically embedded.

Reporting Structure: The Senior UX Designer will likely report to a UX Lead, Head of Design, or a Director of Product/Engineering. They will collaborate extensively with Product Managers, UI Designers, Developers, and other stakeholders across various departments, necessitating strong communication and influence skills.

Operations Impact: This role has a direct impact on product success by ensuring user-centricity, driving engagement, and optimizing user journeys. By translating complex user needs and behavioral insights into intuitive designs, the Senior UX Designer contributes significantly to user adoption, customer satisfaction, and ultimately, business revenue and market competitiveness. Their ability to recommend and implement effective UX tools and methodologies also impacts the efficiency and quality of the entire product development operations.

Growth Opportunities:

• Leadership Path: Potential to grow into a UX Lead, Design Manager, or Head of UX role, overseeing design teams and strategy.

• Specialization: Opportunities to deepen expertise in specific areas like user research, interaction design, service design, or accessibility, becoming a subject matter expert.

• Product Strategy: Influence product roadmaps and strategic decisions by providing deep user insights and advocating for user-centric product development.

• Process Improvement: Lead initiatives to refine and optimize UX design processes, tools, and best practices within FPT Asia Pacific.

• Cross-functional Mobility: Develop strong relationships and understanding across product, engineering, and marketing, potentially leading to roles in product management or GTM strategy.

📝 Enhancement Note: The "Senior" title combined with responsibilities like "planning and executing UX strategies" and "recommending and implementing UX tools" points to a role that is not just about execution but also about strategic contribution and process enhancement. This aligns with a growth path that could lead to leadership within design operations or broader product operations roles. The focus on behavioral insights and driving business results highlights the strategic importance of UX in a company's overall operational success.

🌐 Work Environment

Office Type: This is an on-site role, meaning the designer will work from a physical FPT Asia Pacific Pte Ltd office in Singapore. The environment is likely to be a modern corporate office space designed for collaboration and productivity within the IT sector.

Office Location(s): The role is based in Singapore, a major business and technology hub in Asia. Specific office locations within Singapore would need to be confirmed, but typically such companies are located in business districts or technology parks.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction with colleagues. This includes team meetings, brainstorming sessions, and informal discussions with product managers, developers, and other designers.

• Tools & Technology: Access to standard office equipment, high-performance workstations, and the necessary software licenses for design and research tools (Figma, Adobe XD, Miro, etc.).

• Team Interaction: Frequent opportunities for direct interaction with the UX/UI design team, product teams, and other departments, fostering a culture of shared learning and problem-solving.

Work Schedule: The standard work schedule is Monday to Friday, likely with core hours to ensure team availability for collaboration. While on-site, there might be some flexibility for project-critical deadlines, but the primary mode of work is in the office.

📝 Enhancement Note: The on-site requirement in a major hub like Singapore suggests a professional, possibly corporate, environment. For a UX Designer, this implies a focus on in-person collaboration, which is often beneficial for design thinking workshops, rapid prototyping sessions, and direct feedback loops with cross-functional teams. The emphasis on "workspace context" is tailored to highlight how the physical environment supports the collaborative and tool-intensive nature of UX design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on your years of experience and core UX skills.

• Portfolio Review & Technical Interview: This is a crucial stage. You will likely present your portfolio, discussing 2-3 key projects in detail. Be prepared to explain your design process, the user research conducted, your rationale for design decisions (especially those informed by cognitive psychology), how you handled feedback, and the impact of your work. Expect questions on your proficiency with tools like Figma and your approach to usability testing.

• Cross-functional Collaboration Interview: You may meet with Product Managers and Developers to assess your ability to collaborate effectively, understand technical constraints, and communicate design vision. Questions will focus on teamwork, problem-solving, and stakeholder management.

• Final Interview: This might involve a senior leader or department head to assess cultural fit, strategic thinking, and overall suitability for the Senior UX Designer role and FPT Asia Pacific's values.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations as compelling narratives. Clearly define the problem, your role, the process you followed, the solutions you designed, and the measurable outcomes.

• Process Depth: Don't just show final screens. Detail your research methods, user insights, iterations, and the reasoning behind your choices, especially referencing cognitive psychology principles.

• Impact Metrics: Quantify your achievements whenever possible. Use data, user feedback, conversion rates, engagement metrics, or business impact to demonstrate the value of your work.

• Tool Proficiency: Be ready to discuss your experience with Figma and other mentioned tools, highlighting how you leverage them to create efficient workflows and effective designs.

• Cultural Fit: Be prepared to discuss how your approach to design and collaboration aligns with FPT's culture and values.

Challenge Preparation:

• Design Exercise: You might be given a take-home design challenge or a live design exercise to assess your problem-solving skills, design thinking, and ability to work under pressure. Focus on a structured approach and clear communication of your thought process.

• Behavioral Questions: Prepare answers for common behavioral questions, using the STAR method (Situation, Task, Action, Result), especially focusing on examples of complex problem-solving, stakeholder management, and driving design impact.

• Company Research: Understand FPT Asia Pacific's business, its products/services, and its market position. Think about potential UX challenges or opportunities they might face.

📝 Enhancement Note: The interview process for a Senior UX Designer, especially one emphasizing cognitive psychology and strategic impact, will heavily rely on portfolio review. Candidates must be prepared to articulate their design process deeply, demonstrating how psychological principles translate into tangible user improvements and business value. The emphasis on "operations" suggests an interview process that probes not just creative ability but also process discipline, collaboration efficiency, and strategic contribution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and design system management. Proficiency in its collaborative features, component system, and prototyping capabilities is essential.

• Adobe XD: May be used for specific projects or by other team members; familiarity is beneficial.

• Miro: Crucial for collaborative brainstorming, user journey mapping, persona creation, and workshop facilitation.

• UserTesting.com / Lookback / Maze: For conducting remote usability testing, gathering user feedback, and analyzing participant behavior.

• Hotjar / FullStory: For understanding user behavior on live websites through heatmaps, session recordings, and user interaction analytics.

Analytics & Reporting:

• Google Analytics: To understand website traffic, user behavior patterns, and conversion rates, informing design decisions.

• A/B Testing Platforms (e.g., Optimizely, Google Optimize): To test design variations and measure their impact on key metrics.

• Internal Analytics Dashboards: Familiarity with custom dashboards used by FPT for tracking product performance.

CRM & Automation:

• While not a primary design tool, understanding how UX design impacts CRM data (e.g., lead generation forms, customer support interfaces) and marketing automation workflows is beneficial. Familiarity with Salesforce or similar CRMs can provide context.

📝 Enhancement Note: The explicit mention of Figma, Adobe XD, Miro, UserTesting, and Hotjar indicates the expected technology stack. A Senior UX Designer is expected to be not just proficient but also to understand how to leverage these tools to optimize the design process, facilitate collaboration, and gather data-driven insights, aligning with operations efficiency goals.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value that places the user's needs, behaviors, and satisfaction at the center of all design and product decisions. This translates to a rigorous approach to user research and advocacy.

• Data-Driven Decision Making: Emphasizing the use of research data, analytics, and A/B testing results to inform and validate design choices, moving beyond subjective opinions.

• Collaboration & Teamwork: A strong belief in the power of cross-functional collaboration, where designers work closely with product managers, developers, and marketing to achieve shared goals.

• Continuous Improvement: A commitment to constantly refining processes, tools, and skills to enhance the quality and efficiency of design output. This includes embracing new methodologies and technologies.

• Innovation & Excellence: Striving for elegant, intuitive, and effective solutions that push the boundaries of user experience and deliver outstanding results.

Collaboration Style:

• Integrated: Designers are expected to be integrated members of product teams, participating in sprints, planning sessions, and reviews.

• Transparent: Open sharing of research findings, design iterations, and challenges is encouraged.

• Feedback-Oriented: A culture that values constructive feedback from peers, stakeholders, and users to iteratively improve designs.

• Holistic: Understanding the entire user journey and business context, rather than focusing solely on isolated UI elements.

📝 Enhancement Note: The "Operations Values" are framed to reflect how core UX principles translate into operational practices. For a Senior UX Designer, demonstrating an understanding and embodiment of these values—especially data-driven decision-making and continuous improvement—is key to fitting into an operations-focused role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between creating optimal user experiences and meeting demanding business objectives and timelines.

• Translating Complex Psychology into Actionable Designs: Moving beyond theoretical knowledge of cognitive psychology to concrete, implementable design solutions that demonstrably improve user behavior and engagement.

• Driving Adoption of New UX Tools/Methodologies: Championing and integrating new tools or processes within the organization, requiring strong change management and stakeholder buy-in.

• Working with Diverse Stakeholder Perspectives: Managing differing opinions and priorities from various departments (e.g., Marketing, Sales, Engineering) to reach cohesive design solutions.

• Measuring ROI of UX Initiatives: Clearly demonstrating the tangible business value and return on investment of UX efforts through robust metrics and case studies.

Learning & Development Opportunities:

• Advanced UX Training: Opportunities to attend specialized workshops or courses in areas like advanced user research, interaction design patterns, or inclusive design.

• Industry Conferences: Participation in leading UX and design conferences (e.g., UX Copenhagen, Interaction Week) to stay abreast of the latest trends and network with peers.

• Leadership Development Programs: Access to internal or external programs focused on developing leadership, strategic thinking, and people management skills for aspiring design leads.

• Cross-Disciplinary Exposure: Opportunities to learn from and collaborate deeply with product management, engineering, and data science teams, broadening understanding of the product development lifecycle.

📝 Enhancement Note: The challenges listed are typical for senior roles in product development operations, focusing on strategic execution, impact measurement, and organizational influence. The growth opportunities are tailored to a senior UX professional seeking to advance their career within a tech organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used principles of cognitive psychology or behavioral economics to solve a complex user problem. What was the outcome?" (Focus on specific psychological concepts, your process, and measurable results.)

• "How do you balance user needs with business objectives when designing for a new feature? Provide an example." (Demonstrate your understanding of trade-offs and strategic alignment.)

• "What is your process for recommending and implementing new UX tools or methodologies within a team? How do you gain buy-in?" (Highlight your ability to drive process improvements and operational efficiency.)

• "How do you approach A/B testing and translating the results into design iterations?" (Showcase your data-driven approach and analytical skills.) Company & Culture Questions:

• "What do you know about FPT Asia Pacific and our products/services? How do you see UX contributing to our business goals?" (Demonstrate your research and strategic thinking about the company.)

• "Describe your ideal collaboration style with product managers and developers. How do you handle disagreements?" (Assess your teamwork and communication skills.)

• "How do you measure the success and impact of your UX designs? What metrics are most important to you?" (Focus on ROI and data-driven validation.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and responsibilities, the user research conducted, the design process (including iterations and rationale), the final solution, and the measurable outcomes/impact.

• Highlight Cognitive Psychology: Explicitly call out where and how you applied principles of cognitive psychology, human behavior, or behavioral economics. Explain the why behind these applications.

• Showcase Process Tools: Briefly demonstrate your proficiency with Figma, Miro, or other relevant tools, explaining how you used them to facilitate your workflow and collaboration.

• Quantify Impact: Use data, metrics, user feedback quotes, and business results to strengthen your case studies. Show how your designs led to tangible improvements.

• Be Prepared for Deep Dives: Expect questions that probe into the details of your process, your decision-making, and your problem-solving approach.

📝 Enhancement Note: The interview preparation advice is tailored to a Senior UX Designer role with a strong emphasis on cognitive psychology and strategic impact. The questions are designed to elicit responses that showcase not only design skills but also operational thinking, strategic contribution, and the ability to drive measurable business results.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the FPT Asia Pacific careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience with user research, cognitive psychology application, wireframing, prototyping (especially with Figma), and iterative design based on user feedback and metrics. Ensure at least 2-3 projects clearly articulate your process and impact.

• Resume Optimization: Update your resume to clearly state your 7+ years of experience and prominently feature keywords like "User Research," "Cognitive Psychology," "Design Thinking," "Figma," "Usability Testing," "Interaction Design," and "Stakeholder Management." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio projects using a clear narrative structure (problem, solution, impact). Prepare to answer behavioral questions using the STAR method and to discuss your approach to collaborative design and process improvement. Research FPT Asia Pacific to understand their business and potential UX challenges.

• Company Research: Familiarize yourself with FPT Asia Pacific's mission, values, and recent projects. Consider how your skills in user-centric design and behavioral insights can contribute to their specific business objectives and industry presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.