Senior Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Senior Graphic Designer (m/w/d)

Company: The Relevance Group (Customlytics)

Location: Berlin, Germany

Job Type: Permanent Employee

Category: Marketing & Design Operations

Date Posted: 2026-07-24

Experience Level: 5-10 Years

Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Role Summary

• Drive visual creative strategy and execution for app marketing campaigns across diverse digital platforms, including app stores and social media.

• Collaborate with cross-functional Go-To-Market (GTM) teams to ensure cohesive and impactful design solutions that align with client objectives and brand guidelines.

• Implement new design standards and processes within the design department, contributing to operational efficiency and creative excellence.

• Mentor and provide feedback to junior designers, fostering a collaborative and growth-oriented design environment.

• Develop compelling visual assets for app store optimization (ASO), paid advertising campaigns, and content marketing initiatives.

📝 Enhancement Note: While the raw job title is "Senior Graphic Designer," the detailed description positions this role within a marketing agency context, specifically app marketing. This implies a strong connection to GTM operations, requiring designers to understand campaign performance and client objectives. The emphasis on "making apps successful" and "professionalizing the app industry" points to a strategic design function that directly impacts client revenue and market presence. The role is thus categorized under Marketing & Design Operations.

📈 Primary Responsibilities

• Produce high-impact creatives for a wide array of platforms, including app stores (icons, screenshots, feature graphics), social media (Meta, TikTok, Google, Reddit, Snapchat), web banners, email campaigns, and push notifications.

• Collaborate closely with App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists to conceptualize and deliver design solutions that meet specific client needs and platform requirements.

• Support internal company design and marketing efforts by creating promotional materials, marketing collateral, social media assets, presentations, and print products, ensuring adherence to brand guidelines.

• Contribute to the development and implementation of new standards and processes within the design department to enhance workflow efficiency and creative output.

• Leverage motion design and AI video skills to create dynamic and engaging visual content for client campaigns.

• Provide constructive feedback and mentorship to Junior Designers, supporting their professional development and ensuring quality across design projects.

• Develop and present creative campaign concepts that are visually striking, tell a compelling story, and effectively promote clients' apps.

📝 Enhancement Note: The responsibilities highlight a blend of client-facing creative work and internal process improvement. The explicit mention of collaborating with ASO Specialists and Paid Campaign Specialists indicates a need for the designer to understand performance marketing metrics and how design impacts conversion rates, a key aspect of GTM operations. The responsibility to "implement new standards and processes" also points to an operational contribution beyond pure design execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Senior role.

Experience: Substantial work experience (5-10 years) in digital design, with a strong preference for experience designing for mobile apps and app store creatives.

Required Skills:

• Proven experience in digital design with a focus on creating visual assets for various platforms.

• Expertise in Adobe Creative Suite, particularly Illustrator, Photoshop, and After Effects.

• Proficiency in design and prototyping tools such as Figma, Sketch, and Adobe XD.

• Strong understanding of layout, typography, and visual hierarchy.

• Ability to develop creative campaign concepts that are eye-catching and tell a story.

• Excellent attention to detail.

• Fluency in both English and German (spoken and written).

• Team player with the ability to work independently and take ownership of projects. Preferred Skills:

• Advanced motion design skills.

• Experience with AI video creation tools and techniques.

• Familiarity with Microsoft Office Suite, especially PowerPoint.

• Basic understanding of WordPress, web design principles, and HTML.

• Experience with ASO (App Store Optimization) creative best practices.

📝 Enhancement Note: The "Your Profile" section details specific software and skill requirements. The "substantial work experience" combined with the expectation of mentoring junior designers and implementing processes strongly indicates a Senior-level role with operational oversight responsibilities within the design function. AI video knowledge is a significant differentiator, suggesting a forward-thinking approach to creative asset generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of digital design projects, with a strong emphasis on mobile app creatives, app store assets (icons, screenshots, feature graphics), and social media advertisements.

• Case studies demonstrating the ability to translate client objectives and marketing strategies into effective visual designs that drive app success and engagement.

• Examples of motion graphics, AI videos, or animated assets that highlight advanced creative capabilities.

• Demonstrations of proficiency in UI/UX principles as applied to app store listings and ad creatives.

• Evidence of strong typography and layout design skills across various digital mediums. Process Documentation:

• Showcase examples of how design processes were improved or optimized, perhaps by introducing new workflows, tools, or collaboration methods.

• Illustrate how design assets were developed in collaboration with cross-functional teams (e.g., ASO Specialists, Campaign Managers) and how feedback was incorporated.

• Provide examples of how design output was measured for effectiveness, even if indirectly (e.g., through client satisfaction, engagement metrics on provided assets).

📝 Enhancement Note: For a Senior Graphic Designer role in an agency focused on app marketing, a portfolio is critical. It needs to demonstrate not just creative skill but also an understanding of performance-driven design, client collaboration, and process contribution, aligning with operational efficiency and GTM impact. The mention of "implementing new standards and processes" in the responsibilities section reinforces the need for portfolio items that indirectly speak to process improvement.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, Berlin location, and industry (app marketing agency), an estimated annual salary range for a Senior Graphic Designer would be €50,000 - €65,000. This estimate considers the cost of living in Berlin and industry benchmarks for specialized design roles within agencies.

Benefits:

• Growth & Development: Access to certifications, 360° feedback, and clear salary progression pathways.

• Remote Work Flexibility: Up to 90 days of remote work per year, within Germany or internationally.

• Office Amenities: Snacks, drinks, height-adjustable desks, and dedicated focus rooms in a modern Berlin office.

• Commuting Support: Contribution towards a "Germany Ticket" for public transport.

• Top-Notch Equipment: Provision of a MacBook and noise-cancelling headphones.

• Work Schedule: Core working hours to facilitate collaboration and steady schedules.

• Corporate Perks: Access to exclusive deals through Corporate Benefits.

• Family Support: Additional support for parents with preschool-aged children.

• Team Engagement: Regular team culture events and an annual meetup in Berlin.

• Language Learning: Support for professional online German language courses.

• Referral Bonus: Bonuses for successful referrals of new teammates or clients.

Working Hours: The role implies a standard full-time work week, likely around 40 hours, with an emphasis on core working hours to ensure team synchronization. The hybrid model offers some flexibility.

📝 Enhancement Note: The provided benefits list is extensive and detailed. The salary range is an estimate based on typical market rates for a Senior Graphic Designer in Berlin, Germany, for a company of this nature and size, factoring in the AI-derived experience level. The "Germany Ticket" is a specific benefit relevant to the location.

🎯 Team & Company Context

🏢 Company Culture

Industry: App Marketing Agency & Consultancy. Customlytics operates within the technology and marketing sectors, specializing in helping mobile applications achieve success. They serve a wide array of app businesses, indicating a diverse client portfolio.

Company Size: While not explicitly stated in the raw data, the mention of "teams," "junior designers," and "design lead" suggests a structured department within a growing agency, likely falling into the 50-200 employee range.

Founded: The founding date is not provided. However, the description "leading app marketing agency & consultancy in the DACH region" implies a well-established presence and significant market share.

Team Structure:

• The design team includes a Design Lead and Junior Designers, indicating a clear hierarchy and mentorship structure.

• The Senior Graphic Designer will collaborate closely with various specialized teams, including App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists, highlighting a highly cross-functional GTM environment.

• This collaborative structure is essential for an agency that delivers comprehensive app marketing solutions. Methodology:

• Data-Driven Creatives: The company's focus on "making apps successful" suggests a data-informed approach to creative development, where design choices are influenced by campaign performance and client KPIs.

• Process Optimization: The explicit mention of implementing "new standards and processes in our design department" points to a commitment to operational efficiency and continuous improvement within creative workflows.

• Client-Centric Solutions: The agency works with "every relevant app business," emphasizing a tailored approach to meet individual client needs and market challenges.

Company Website: https://www.customlytics.com/ (Inferred from "Customlytics is the leading app marketing agency...")

📝 Enhancement Note: The company context is fleshed out using the "About Us" section and inferred industry positioning. The emphasis on collaboration with specialized GTM roles (ASO, Paid Campaigns) is central to understanding the operational dynamics of this role within an agency setting.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior role, signifying a level of expertise, autonomy, and responsibility beyond entry-level or mid-level positions. In an operations context, this means contributing to strategy, process improvement, and potentially mentoring junior team members, rather than just task execution. The role is pivotal in translating marketing objectives into visually compelling assets that directly impact client campaign performance.

Reporting Structure: The Senior Graphic Designer reports to a Design Lead and works in close collaboration with various GTM specialists and consultants. This structure allows for guidance and mentorship while ensuring alignment with broader marketing strategies.

Operations Impact: The designer's output directly influences client acquisition, engagement, and retention through optimized app store visuals and effective advertising creatives. By creating high-performing assets, the role contributes significantly to client success metrics and, by extension, the agency's revenue and reputation. The responsibility for implementing design processes also impacts the operational efficiency of the entire design department.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced motion design, AI video creation, and performance-driven creative strategies for mobile applications.

• Leadership Development: Potential to grow into a Design Lead role, managing a team and overseeing creative strategy for multiple clients.

• Process Ownership: Take on greater responsibility for defining and refining design workflows and operational standards within the department.

• Client Strategy: Develop a deeper understanding of app marketing strategy and client business goals, enabling more strategic design contributions.

• Industry Exposure: Work with a diverse range of app businesses, gaining broad industry knowledge and best practices.

📝 Enhancement Note: The analysis focuses on how a "Senior Graphic Designer" role functions within an operational