Freelance graphic designer (f/m/d)

📍 Job Overview

Job Title: Freelance Graphic Designer (f/m/d)

Company: Frieda Health

Location: Berlin, Germany

Job Type: Freelancer

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote OK, office in Berlin Mitte)

🚀 Role Summary

• Develop and execute compelling visual assets that define Frieda Health's brand across all digital and physical touchpoints, ensuring a cohesive and engaging brand experience.

• Translate complex ideas, campaigns, and content into clear, impactful visual designs that support communication and business objectives across marketing, medical, and product teams.

• Create a wide range of design materials, including social media graphics, flyers, banners, presentations, advertisements, event materials, and branded merchandise, adhering strictly to brand guidelines.

• Manage the entire design lifecycle from initial concept and creative brief interpretation to final production-ready files, ensuring high quality and brand consistency.

📝 Enhancement Note: This role is classified as a Freelancer position, indicating a project-based or contract engagement rather than permanent employment. The "Remote OK" status with an office in Berlin Mitte suggests a hybrid work model where remote work is permissible, but in-person collaboration or occasional office visits might be expected. The "f/m/d" designation is a German abbreviation for female/male/diverse, indicating an inclusive hiring practice.

📈 Primary Responsibilities

• Design and produce engaging visual assets for various digital channels, including social media platforms, email newsletters, online advertisements, and campaign landing pages, with a focus on user engagement and conversion.

• Create production-ready artwork for a diverse array of print materials such as flyers, brochures, posters, event signage, and promotional items, ensuring adherence to technical specifications for professional printing (dimensions, bleed, resolution, color profiles).

• Develop artwork and coordinate the production of branded merchandise, packaging, and giveaways, meticulously managing technical specifications and ensuring brand consistency.

• Adapt and reformat existing designs for different dimensions, communication channels, languages, and media, maintaining visual integrity and brand guidelines.

• Uphold and enforce strict visual consistency across all design materials, ensuring alignment with Frieda Health's established brand guidelines and identity.

• Systematically organize and maintain editable source files, design templates, and exported assets for efficient retrieval and future use.

📝 Enhancement Note: The responsibilities emphasize a broad range of design output, from digital marketing collateral to physical product elements, requiring a versatile designer. The need to "organize and maintain editable source files, templates, and exported assets" highlights the importance of efficient workflow management and asset organization, a key aspect of operations within creative processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Design, Communication Design, or a related creative field is implied by the professional experience requirement.

Experience: Professional experience as a graphic designer, visual designer, communication designer, or in a comparable creative role is essential. Experience creating production-ready artwork for professional printing is explicitly required.

Required Skills:

• Demonstrated professional experience in graphic design, visual design, or communication design.

• Advanced proficiency in Adobe Creative Cloud, specifically Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

• Proven ability to create production-ready artwork for professional printing processes.

• Solid understanding of fundamental design principles including typography, composition, color theory, visual hierarchy, and brand consistency.

• A structured, proactive, and self-driven approach to work, enabling independent management of multiple assignments.

• Demonstrated ability to manage multiple projects, deadlines, and feedback rounds autonomously.

• Clear and reliable communication skills, particularly vital in a remote working environment.

• Good English language proficiency. Preferred Skills:

• Experience with Figma for collaborative design workflows.

• Experience with Canva for rapid content creation.

• Skills in motion design (e.g., Adobe After Effects) for dynamic visual content.

• Proficiency in illustration, adding unique artistic elements to designs.

• Experience with photography, including image selection, editing, or basic shoots.

• Basic video editing capabilities for multimedia content creation.

• Additional languages beyond English are considered an advantage.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating both digital and print work is critical. This indicates the company seeks a well-rounded designer capable of handling diverse creative needs. The preferred skills highlight an interest in modern design tools and multimedia capabilities, suggesting potential for expanded creative contributions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a strong foundation in both digital and print design work, illustrating versatility and range.

• Case studies or project examples that demonstrate the ability to translate creative briefs into high-quality, effective visual assets for diverse channels.

• Examples of how brand guidelines were applied and maintained consistently across various design outputs.

• Proof of experience in preparing artwork for professional printing, including technical specifications. Process Documentation:

• Evidence of a structured and proactive approach to managing design projects, including handling multiple assignments, deadlines, and feedback rounds independently.

• Examples of how editable source files, templates, and exported assets are organized and maintained for efficiency.

• Demonstrations of clear and reliable communication practices, especially in a remote or hybrid work context.

• Ability to adapt existing designs into different formats, dimensions, languages, and communication channels efficiently.

📝 Enhancement Note: For a freelance graphic designer role, the portfolio is paramount. It serves as the primary evidence of skills and experience. The emphasis on both digital and print, along with the need to demonstrate process management and communication, suggests the company values not just aesthetic output but also professional workflow and reliability.

💵 Compensation & Benefits

Salary Range: As this is a freelance position, compensation is typically project-based or hourly/daily. Based on industry standards for experienced freelance graphic designers in Berlin, Germany, an estimated range could be:

• Hourly Rate: €40 - €70 per hour

• Daily Rate: €300 - €550 per day

This range accounts for the mid-level experience, the required advanced Adobe Creative Cloud skills, and the demand for both digital and print expertise. The final rate will depend on the specific project scope, complexity, and the candidate's proven track record and negotiation.

Benefits:

• Contribution to Impactful Work: Opportunity to work on projects that advance women's health and make a tangible difference in everyday lives.

• Collaboration with Leaders: Engage with top researchers in femtech and longevity, and collaborate with renowned serial entrepreneurs.

• Personal Freedom and Growth: High degree of personal responsibility and creative freedom in your work.

• Creative Freedom: Autonomy to explore and implement innovative design solutions.

• Convenient Office Location: Access to a well-situated office in Berlin Mitte for collaborative sessions or focused work if desired.

Working Hours: This is a freelance position, so working hours are flexible and project-dependent. The role requires the ability to manage several assignments and deadlines independently. While remote work is supported, clear and reliable communication is expected, implying responsiveness during core working hours or agreed-upon project timelines.

📝 Enhancement Note: The salary estimation is based on average freelance rates in Berlin for designers with 2-5 years of experience and advanced Adobe CC skills. The benefits listed are derived from the "Why join us?" section, highlighting non-monetary compensation and unique work environment aspects that appeal to creative professionals. The "working hours" reflect the nature of freelance work, emphasizing self-management and deadline adherence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (specifically Femtech and Longevity) / Digital Health. Frieda Health is pioneering digital solutions for menopause support, combining medical expertise with AI and gaming technology. This positions them at the forefront of a rapidly growing and impactful sector.

Company Size: Frieda Health was founded in 2022 and has launched significant services, suggesting a growing startup environment. While exact employee numbers aren't provided, companies in this stage typically range from 20-100 employees, implying a dynamic and potentially fast-paced atmosphere.

Founded: 2022. This indicates a relatively young company with a modern approach, likely embracing agile methodologies and innovative technologies.

Team Structure:

• As a freelance graphic designer, you will likely collaborate closely with the Marketing team, and potentially with Product and Medical teams, to translate their creative briefs into visual assets.

• You will report to a Marketing Manager or a Design Lead, depending on the internal structure.

• Cross-functional collaboration is key, requiring effective communication with individuals from diverse backgrounds (marketing strategists, medical professionals, product developers). Methodology:

• Data-Driven Design: While not explicitly stated for design, Frieda Health's use of AI and technology suggests that design decisions may be informed by data and user feedback to optimize engagement and effectiveness.

• Agile & Iterative: As a startup, the company likely employs agile principles, meaning design tasks may involve iterative processes and quick turnarounds based on feedback.

• User-Centricity: The focus on supporting women through menopause implies a strong emphasis on user experience and empathy in all aspects of the company, including design.

Company Website: https://frieda.health/

📝 Enhancement Note: Understanding Frieda Health's industry (Femtech, Longevity) and its mission is crucial for a graphic designer to create relevant and impactful visuals. The startup environment suggests opportunities for significant influence and creative freedom, but also requires adaptability and independence.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Freelance Graphic Designer, positioned at a Mid-Level capacity. It requires professional experience and the ability to work independently on a range of tasks. It's not an entry-level position but offers a flexible engagement for experienced designers.

Reporting Structure: You will likely report to a Marketing Manager or a Head of Marketing/Design. As a freelancer, your direct day-to-day interactions will be with the individuals or teams requesting design work, requiring clear communication and project management on your end.

Operations Impact: Your design work will directly influence Frieda Health's brand perception, marketing effectiveness, and user engagement. High-quality, consistent visuals are critical for building trust, communicating complex medical information clearly, and supporting marketing campaigns that drive user acquisition and retention in the femtech space.

Growth Opportunities:

• Skill Expansion: Opportunities to expand your portfolio with specialized work in the growing Femtech and Longevity sectors, potentially leading to more specialized freelance contracts or even full-time opportunities.

• Industry Exposure: Gain valuable experience working with cutting-edge AI and gaming technology in healthcare, and collaborate with successful serial entrepreneurs.

• Portfolio Development: Each project offers a chance to enhance your portfolio with tangible results and demonstrate your ability to deliver high-quality creative solutions for a mission-driven company.

• Networking: Build connections with professionals in the femtech and digital health space.

📝 Enhancement Note: While this is a freelance role, the "Growth Opportunities" focus on portfolio enhancement and industry exposure is relevant for a contractor looking to build their career. The "Operations Impact" highlights the strategic importance of design in a health-tech startup.

🌐 Work Environment

Office Type: Frieda Health offers a "cosy office in Berlin Mitte." This suggests a potentially smaller, more intimate workspace compared to large corporate offices, fostering a close-knit environment.

Office Location(s): Schönhauser Allee 12, 10119 Berlin, Germany. This location in Berlin Mitte is a well-connected and desirable area, known for its vibrant atmosphere and accessibility.

Workspace Context:

• Collaborative Environment: The "cosy office" implies a space conducive to focused work and potentially informal collaboration, though the role is "remote OK."

• Hybrid Model: While remote work is accepted, the presence of an office suggests opportunities for in-person meetings, workshops, or team days, especially relevant for creative roles where direct feedback and brainstorming can be highly beneficial.

• Tools & Technology: As a freelance designer, you'll primarily use your own licensed Adobe Creative Cloud software, but will interact with digital tools (likely project management or communication platforms) used by Frieda Health.

Work Schedule: Flexible, project-based schedule inherent to freelance work. However, clear and reliable communication is emphasized, suggesting responsiveness during typical business hours in Berlin (CET) for effective collaboration with internal teams. The ability to manage deadlines and feedback rounds independently is crucial.

📝 Enhancement Note: The mention of a "cosy office" combined with "remote OK" points towards a flexible hybrid model. For a freelance graphic designer, understanding the company's physical presence can be useful for potential site visits or team events, while the remote option offers flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of portfolio, hourly/daily rate, availability, and turnaround time.

• Portfolio Deep Dive: Likely a call with the hiring manager or marketing lead to discuss your portfolio, specific projects, design process, and how your style aligns with Frieda Health's brand.

• Creative Brief/Test Project (Potential): You might be asked to complete a small, paid test project or a creative brief to assess your skills, understanding of the brand, and ability to meet deadlines.

• Rate & Availability Negotiation: Discussion around project scope, compensation, and your general availability for ongoing work.

• Onboarding: If selected, a brief onboarding process to understand workflows and communication channels.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-8 of your strongest projects that best represent the skills required (digital and print). Prioritize work that demonstrates your ability to communicate complex ideas visually and maintain brand consistency.

• Highlight Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and the solutions you implemented. Focus on how your design achieved the client's objectives.

• Quantify Impact (if possible): If you have any metrics (e.g., increased engagement on social media graphics, successful event turnout due to flyers), include them. For a freelance role, demonstrating ROI is key.

• Address Brand Alignment: If possible, include a mock-up or concept that shows how you would approach designing for Frieda Health, demonstrating your understanding of their brand and mission.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and professionally presented. High-quality images and clear descriptions are essential.

Challenge Preparation:

• Understand Frieda Health: Research their mission, target audience (women going through menopause), brand voice, and current marketing efforts.

• Review Brand Guidelines: If available, familiarize yourself with Frieda Health's brand guidelines.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, your process for dealing with tight deadlines, and your experience with remote collaboration.

• Rate Justification: Be prepared to articulate why your requested rate is appropriate based on your experience, skills, and the value you bring.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills through a portfolio and potentially a test project. The advice focuses on presenting work strategically to highlight relevance to Frieda Health's mission and operational needs, such as efficiency and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Advanced proficiency required in:

  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design of print materials like brochures, flyers, event signage, and potentially presentations.
  • Adobe Photoshop: For image editing, manipulation, digital graphics, and social media assets.

• Figma (Preferred): Useful for collaborative design, prototyping, and potentially UI design elements.

• Canva (Preferred): For rapid content creation and templated designs, especially for social media.

Analytics & Reporting: While not directly managing analytics, understanding how design impacts engagement metrics (e.g., click-through rates on ads, engagement on social posts) is beneficial. You may need to export assets in formats optimized for web performance.

CRM & Automation: Not directly applicable to the graphic designer role, but understanding how marketing campaigns are managed might provide context for design requests.

Integration & Workflow:

• Experience with file transfer services (e.g., WeTransfer, Dropbox, Google Drive) for delivering large design files.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for tracking tasks and deadlines if used by Frieda Health.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud is paramount. Preferred tools like Figma and Canva indicate a company looking for modern, efficient design workflows. Understanding the output requirements for digital channels is also key.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on contributing to meaningful work that advances women's health and improves lives. Designers are expected to align their creative output with this mission.

• Collaboration & Empathy: Working effectively with diverse teams (marketing, medical, product) and understanding the user's perspective (women through menopause) is crucial. Design should reflect empathy and clarity.

• Innovation & Technology: Embracing modern technologies like AI and gaming in healthcare suggests a culture that values forward-thinking and creative problem-solving.

• Personal Freedom & Growth: The company culture promotes individual autonomy and development, encouraging designers to take ownership and grow their skills.

• Efficiency & Proactiveness: As a startup, and for a freelance role, a proactive, self-driven approach to managing work and meeting deadlines is highly valued.

Collaboration Style:

• Cross-functional Integration: Designers will need to work closely with marketing strategists, medical experts, and product developers, requiring clear communication and the ability to translate needs across disciplines.

• Feedback-Oriented: Expect a process of feedback and iteration on designs, requiring adaptability and a constructive approach to critique.

• Knowledge Sharing: Being part of a startup likely means an environment where knowledge and best practices are shared, especially as the company scales.

📝 Enhancement Note: The company values are deeply tied to its mission of improving women's health. A graphic designer joining Frieda Health should be motivated by this mission and be able to translate it visually. The emphasis on personal freedom and growth is a key cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining Frieda Health's established brand identity while also creating fresh, engaging visuals for diverse campaigns can be a delicate balance.

• Communicating Complex Health Information Visually: Translating medical and technical information about menopause and digital therapeutics into clear, accessible, and empathetic designs requires skill and sensitivity.

• Managing Multiple Stakeholders and Feedback: As a freelancer, juggling requests and feedback from different internal teams (marketing, product, medical) without direct oversight requires strong organizational and communication skills.

• Adapting to a Fast-Paced Startup Environment: The dynamic nature of a startup means priorities can shift, requiring flexibility and the ability to adapt quickly to new briefs or project scopes.

Learning & Development Opportunities:

• Specialization in Femtech/Longevity: Deepen expertise in designing for the rapidly growing women's health and longevity sectors, a niche with increasing demand.

• Exposure to AI and Gaming Tech: Gain experience integrating design elements with innovative technologies in a healthcare context.

• Portfolio Enhancement: Build a robust portfolio with diverse projects that demonstrate impact and versatility in a mission-driven organization.

• Networking with Industry Leaders: Connect with renowned entrepreneurs and researchers in the health-tech space.

📝 Enhancement Note: The challenges are framed to help potential candidates anticipate common issues and prepare strategies. The growth opportunities highlight the unique value proposition of working in a cutting-edge health-tech startup.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from initial concept to final delivery, especially for a remote project." (Focus on workflow, communication, and tools.)

• "How do you ensure brand consistency across different design assets and channels, particularly when working with multiple stakeholders?" (Highlight your understanding of brand guidelines and collaborative methods.)

• "Walk us through a project in your portfolio where you had to translate complex information into a clear and compelling visual design. What was the challenge, and how did you solve it?" (Use a case study approach.) Company & Culture Questions:

• "What interests you about Frieda Health's mission and the Femtech/Longevity sector?" (Show genuine interest and research.)

• "How do you approach creative problem-solving when faced with tight deadlines or challenging feedback?" (Demonstrate resilience and efficiency.)

• "How do you see your design work contributing to Frieda Health's goal of making menopause more supported and human?" (Connect your skills to the company's impact.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your approach, the solution, and the outcome.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Adobe CC, print production, digital asset creation, and brand consistency.

• Showcase Versatility: Ensure your presentation includes examples of both digital and print work, as this is a key requirement.

• Quantify Impact: If possible, use metrics to demonstrate the effectiveness of your designs. For example, "This social media campaign saw a 15% increase in engagement compared to previous posts."

• Address Freelance Aspects: Be ready to discuss your availability, turnaround times, and how you manage project scope and client communication effectively as a freelancer.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, understanding of the company's mission, and practical application of design skills, tailored for a freelance, remote-friendly role in the health-tech industry.

📌 Application Steps

To apply for this freelance graphic designer position:

• Submit your application through the provided link on Frieda Health's careers page.

• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., via a link) and prominently features your strongest digital and print design work. Tailor the selection to highlight relevance to healthcare, technology, or mission-driven brands if possible.

• Resume/Profile Optimization: If submitting a resume or LinkedIn profile, clearly list your proficiency in Adobe Creative Cloud tools, experience with print production, and any relevant freelance project management skills.

• Prepare Your Rate and Availability: Clearly state your hourly or daily rate, your general availability for freelance projects, and your approximate turnaround time for typical design requests, as requested in the job description.

• Company Research: Familiarize yourself with Frieda Health's website, mission, and recent news to articulate your interest and understand their brand identity and target audience effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.