Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Heymax

Location: Singapore, Singapore

Job Type: Full-time

Category: Product Design / Growth Operations

Date Posted: 2026-07-24

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive global user base growth and market expansion through a dedicated design lab focused on acquisition and activation strategies.

• Develop and implement an adaptive design system that allows a single product experience to cater to diverse international markets and user states.

• Design and optimize compounding growth loops, including referral and sharing mechanics, to foster scalable user engagement across borders.

• Establish the growth agenda, manage the experiment portfolio, and build a repeatable expansion playbook for company-wide adoption.

• Leverage AI-native tools extensively for rapid prototyping, research synthesis, and content variation to accelerate experimentation cycles.

📝 Enhancement Note: This role is positioned as a "mini lab inside Heymax," indicating a high degree of autonomy and a strong mandate for experimentation and data-driven decision-making, typical of growth-focused operations. The emphasis on designing "rules" rather than country-specific screens highlights a systems-thinking approach crucial for scalable global expansion operations.

📈 Primary Responsibilities

• Own the end-to-end global user activation journey, from initial touchpoint to the first value realization, ensuring global applicability from inception.

• Design and implement an adaptive product experience that dynamically reconfigures based on user status and market maturity, ensuring a unified yet flexible global offering.

• Architect and refine referral, sharing, and re-engagement mechanics designed for cross-border scalability, transforming individual experiments into reusable infrastructure.

• Define and execute the growth and expansion agenda for the design lab, managing the portfolio of experiments and their associated success metrics.

• Develop and document a comprehensive, repeatable expansion playbook derived from lab learnings, intended for adoption by the broader company.

• Conduct user research using efficient, low-resource methodologies such as fake-door tests, concierge MVPs, and remote unmoderated tests to gather insights for new markets.

• Integrate AI tools into daily workflows for tasks including rapid prototyping, synthesizing research findings, generating copy variations, and exploring AI agent/copilot patterns.

• Analyze experiment results and user data to inform future iterations, pivot strategies, and identify the next highest-leverage problems for the lab to address.

📝 Enhancement Note: The responsibilities heavily emphasize a growth operations mindset, focusing on metrics, scalability, and repeatable processes. The "lab" structure implies an agile, iterative approach to product development and Go-To-Market (GTM) strategy execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of user-centered design principles and product growth methodologies is paramount.

Experience: 5+ years of dedicated consumer product design experience, with a significant portion focused on driving measurable growth outcomes by owning activation or acquisition funnel metrics.

Required Skills:

• Consumer Product Design: Proven ability to design intuitive and engaging consumer-facing products.

• Growth Design: Demonstrated experience in designing for user acquisition, activation, retention, and referral.

• Systems Thinking: Capacity to design complex systems, state machines, and adaptive frameworks rather than isolated screens.

• AI-Native Tool Proficiency: Expertise in leveraging AI tools for prototyping, research synthesis, and content generation at speed.

• User Research Methodologies: Experience with lean and efficient research techniques like fake-door tests, concierge MVPs, and remote unmoderated studies.

• Adaptive Design Systems: Understanding of how to build design systems that can flex and adapt to different market conditions and user states.

• Growth Loops Design: Ability to conceptualize and implement mechanics that drive compounding user growth.

• Experimentation Frameworks: Experience in running A/B tests and other experiments to validate hypotheses and drive product improvements.

• Cross-functional Collaboration: Ability to work effectively with product managers, engineers, and data analysts.

Preferred Skills:

• Experience designing agent or copilot patterns within AI-driven products.

• Familiarity with international market expansion challenges and localization strategies.

• Experience in a startup environment with a rapid iteration cycle.

• Data analysis skills to interpret experiment results and inform product decisions.

📝 Enhancement Note: The emphasis on "owning an activation or acquisition funnel metric" is a key differentiator, suggesting the company seeks a designer who is accountable for business outcomes, not just aesthetic or usability improvements. The "systems thinker" requirement points towards a need for someone who can build scalable frameworks rather than one-off solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating ownership of growth metrics (e.g., activation rate, referral rate, conversion improvements).

• Highlight examples of designing adaptive systems or flexible frameworks that cater to diverse user segments or market conditions.

• Include projects where AI tools were integral to the design process, demonstrating speed and innovation.

• Present work that illustrates a deep understanding of user journey mapping and funnel optimization.

• Demonstrate how you have designed for scalability and repeatability in product features or growth loops. Process Documentation:

• Examples of how you have defined and documented design processes for rapid experimentation and iteration.

• Case studies detailing the hypothesis, design, experiment, and outcome for growth initiatives.

• Documentation of how you've translated user research findings into actionable design improvements for growth funnels.

• Evidence of creating reusable design components or systems that accelerate future market launches.

📝 Enhancement Note: For a role focused on growth and expansion, the portfolio must clearly articulate not just the design output but the impact on key growth metrics and the process used to achieve those results. Demonstrating a systems-thinking approach through portfolio examples is critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Singapore with 5-10 years of experience, particularly those with a strong growth and systems design focus, the estimated annual salary range is SGD 90,000 - SGD 140,000. This range accounts for the specialized skills in AI-native design, growth hacking, and international expansion.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Generous paid time off, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to conferences, workshops, and online courses.

• Stock options or equity, reflecting the startup environment and potential for company growth.

• Flexible working arrangements to support work-life balance.

• Allowance for home office setup if applicable.

• Employee referral bonuses, encouraging team growth.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility to accommodate the demands of an experimental "lab" environment and global market coordination.

📝 Enhancement Note: Salary estimation is based on data from reputable compensation platforms for Senior Product Designers in Singapore, adjusted for the specific requirements of growth-focused, systems-oriented design work and the AI-native aspect of the role. Benefits are typical for tech startups in Singapore, emphasizing employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Travel Tech (Loyalty Programs & Rewards)

Company Size: Startup (Likely 20-100 employees, given its founding in 2023 and operations in two markets)

Founded: 2023. Heymax is a relatively new, fast-paced startup focused on revolutionizing how people earn and redeem travel rewards through everyday spending.

Team Structure:

• The "growth and expansion design lab" is described as a "small, autonomous unit." This suggests a lean, agile team structure, likely comprising the Senior Product Designer, potentially a dedicated product manager or growth marketer, and close collaboration with engineering and data teams.

• The reporting structure likely places this individual contributor role under a Head of Product, VP of Product, or potentially a Chief Product Officer, with direct interaction with leadership due to the strategic nature of the lab's mandate.

• Cross-functional collaboration is essential, with frequent interaction with Product Management for strategic direction, Engineering for implementation, and Data Analytics for performance measurement and insights. Methodology:

• Data Analysis and Insights: The core methodology revolves around data-driven decision-making. Experiments are designed to yield measurable results, which are then analyzed to inform the next steps.

• Workflow Planning and Optimization: The role involves defining and optimizing workflows for user acquisition, activation, and retention, focusing on creating repeatable and scalable processes.

• Automation and Efficiency: Leveraging AI tools and designing systems that automate processes and increase efficiency are key to operating at "lab speed."

Company Website: https://heymax.ai

📝 Enhancement Note: The company's recent founding and focus on global expansion imply a dynamic, fast-paced culture that values experimentation, agility, and a proactive approach to problem-solving. The "lab" concept suggests a culture that embraces ambiguity and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior IC (Individual Contributor) level, with a significant strategic remit. It's not just about executing design tasks but about defining the strategy and playbook for global growth through design. This level requires a high degree of ownership, autonomy, and the ability to influence product direction.

Reporting Structure: The Senior Product Designer will likely report to a senior product leader (e.g., Head of Product, VP of Product). They will operate with significant autonomy within their "lab," collaborating closely with engineering and data teams.

Operations Impact: The designer's work will have a direct and profound impact on Heymax's core business objectives: user acquisition, market penetration, and overall revenue growth. By designing effective growth loops and scalable activation journeys, they will be instrumental in the company's global expansion strategy and its ability to achieve product-market fit in new territories.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in growth design, systems thinking, and product-led expansion strategies. Opportunity to become a subject matter expert in scaling products globally.

• Leadership Potential: The role has a clear path towards leading product initiatives, potentially managing a small team within the growth lab or influencing broader product strategy as the company scales.

• Strategic Influence: Directly contribute to and shape the company's global Go-To-Market strategy through design innovation and experimentation.

• Industry Expertise: Gain invaluable experience in the FinTech and Travel Tech sectors, with a focus on loyalty programs and international market dynamics.

📝 Enhancement Note: This role offers a unique opportunity for a designer to operate with significant strategic autonomy, akin to a product lead or mini-GM for growth in new markets. The emphasis on building repeatable playbooks suggests potential for future leadership in expansion operations.

🌐 Work Environment

Office Type: On-site in Singapore. This suggests a collaborative office environment where in-person interaction, brainstorming, and team cohesion are valued.

Office Location(s): Singapore. This location provides access to a vibrant tech ecosystem and a strategic hub for Southeast Asian operations.

Workspace Context:

• Collaborative Environment: The office setting will facilitate spontaneous discussions, whiteboard sessions, and direct feedback loops with colleagues, essential for rapid design iteration.

• Operations Tools and Technology: Access to standard design software, collaboration tools, and likely a robust analytics platform for tracking experiment performance. The role explicitly mandates AI tool proficiency.

• Team Interaction: Opportunities for regular team meetings, design critiques, and cross-functional syncs to ensure alignment and shared understanding of growth objectives.

Work Schedule: Standard office hours (approximately 40 hours/week) with an expectation of flexibility to manage experiments, analyze data, and collaborate across different time zones as the company expands globally.

📝 Enhancement Note: The on-site requirement in Singapore points towards a preference for a highly collaborative and integrated team environment, which can be beneficial for fast-paced, iterative design work crucial for growth operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience in consumer product design, growth metrics, and systems thinking.

• Portfolio Presentation & Case Study: Candidates will likely present 1-2 key projects from their portfolio, focusing on a growth-focused case study. This will involve detailing the problem, their approach (including systems thinking and AI tool usage), the outcome (quantified by metrics), and learnings.

• Skills-Based Interview: Discussion around systems thinking, adaptive design, AI tool proficiency, and lean research methodologies. This may include hypothetical scenarios or problem-solving exercises.

• Cross-functional Interview: Interaction with potential collaborators (e.g., Product Manager, Lead Engineer) to assess teamwork, communication, and cultural fit.

• Final Interview: Conversation with senior leadership (e.g., Head of Product, CEO) to discuss strategic vision, alignment with company goals, and overall fit.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the business metrics you influenced (e.g., "Increased activation rate by X%," "Reduced time-to-value by Y%").

• Show, Don't Just Tell: For systems thinking, use diagrams, state machines, or flowcharts to illustrate complex systems. For AI tools, demonstrate how they accelerated your workflow or improved outcomes.

• Focus on Problem-Solving: Highlight the challenges you faced and how your design solutions addressed them, especially in ambiguous or international contexts.

• Adaptability & Scalability: Select projects that showcase your ability to design flexible solutions that can adapt to different markets or user needs.

• Growth Loop Mechanics: If possible, include examples where you designed or optimized referral programs, sharing features, or other viral growth mechanics.

Challenge Preparation:

• Be prepared to discuss how you would approach designing for a new, unresearched market with limited resources.

• Practice articulating your thought process for creating a scalable design system or adaptive product experience.

• Be ready to discuss specific AI tools you use and how they enhance your productivity and design capabilities.

• Prepare questions that demonstrate your understanding of growth strategies, international expansion, and the FinTech/Travel Tech space.

📝 Enhancement Note: The emphasis on a "growth and expansion design lab" suggests that interviewers will be keen to see a candidate's ability to not only design well but also to drive measurable business outcomes through design and to build repeatable, scalable processes.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (or similar industry-standard tools for UI/UX design).

• Prototyping Tools: InVision, Principle, or advanced prototyping within

Figma.

• AI Design Tools: Proficiency with AI-powered tools for:
  • Prototyping: Tools that assist in generating mockups or interactive prototypes.
  • Research Synthesis: AI platforms for summarizing user feedback and identifying key themes.
  • Content Generation: AI tools for generating copy variants for A/B testing (e.g., Jasper, Copy.ai, or integrated AI within design tools).
  • Component Generation: Potentially AI tools that assist in creating design system components.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and experiment performance.

• Data Visualization Tools: Tableau, Looker, or internal dashboards for reporting on key metrics.

• A/B Testing Platforms: Optimizely, VWO, or internal experimentation frameworks.

CRM & Automation:

• While not a primary focus for a designer, understanding how design impacts user journeys within CRM or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) may be beneficial for context.

• Collaboration Tools: Jira, Confluence, Asana for project management and documentation.

📝 Enhancement Note: The explicit mention of "AI-native" tools indicates that familiarity and active use of AI in the design workflow is not just preferred but expected, distinguishing this role from traditional Senior Product Designer positions.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are made based on measurable results and insights derived from user data and experiment outcomes.

• Experimentation: A culture that embraces hypothesis testing, learning from failures, and iterating quickly.

• Scalability & Efficiency: Focus on creating solutions that can be scaled globally and that operate with maximum efficiency, often through systems and automation.

• User-Centricity: Despite the focus on growth metrics, the core of the design work remains centered on understanding and serving user needs, even in new markets.

• Autonomy & Ownership: Empowering individuals and teams (like the design lab) to take ownership and drive initiatives with minimal oversight.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with product, engineering, and data teams is crucial for rapid iteration and alignment on growth objectives.

• Process-Oriented Feedback: A culture where feedback is actively sought and given on processes, experiments, and design outcomes to foster continuous improvement.

• Knowledge Sharing: Encouraging the documentation and sharing of learnings from experiments and market explorations to build a collective understanding and repeatable playbook for the entire company.

📝 Enhancement Note: The "lab" concept implies a culture that is experimental, agile, and results-oriented. The values likely reflect a startup mentality where speed, data, and measurable impact are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Operating in new markets without extensive pre-existing user research or cultural context requires innovative, low-resource research and design approaches.

• Balancing Global Consistency with Local Nuance: Creating a single product experience that feels relevant and effective across diverse international markets is a complex design challenge.

• Scaling Growth Loops: Ensuring referral and sharing mechanics remain effective and ethical as the user base grows and diversifies.

• Rapid Experimentation Cycles: The need to constantly ideate, design, test, and iterate to find the next growth lever requires resilience and adaptability.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in growth design, experimentation frameworks, and the operational aspects of global product scaling.

• Industry Exposure: Gain granular experience in FinTech, loyalty programs, and the specific challenges of international market entry.

• AI Tool Mastery: Become at the forefront of integrating AI into the product design lifecycle, developing advanced skills in AI-assisted design and research.

• Strategic Playbook Development: Contribute directly to building a core company asset – the repeatable expansion playbook – offering significant strategic experience.

📝 Enhancement Note: This role is ideal for a designer who thrives on tackling complex, ambiguous problems with a direct impact on business growth. The challenges presented are significant but offer substantial opportunities for professional development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an activation funnel for a completely new market where we have no existing user data or cultural understanding?" (Focus on lean research, fake-door tests, concierge MVPs).

• "Describe a time you designed a system or framework that scaled across multiple user segments or markets. What were the key principles?" (Highlight systems thinking, adaptive design).

• "Walk us through an experiment you designed that significantly impacted a growth metric. What was your hypothesis, methodology, and what did you learn?" (Focus on data-driven approach, quantifiable results).

• "How do you leverage AI tools in your design process to accelerate speed and improve outcomes? Provide specific examples." (Demonstrate AI-native proficiency). Company & Culture Questions:

• "What excites you about Heymax's mission and our approach to travel rewards?" (Show understanding of the business and value proposition).

• "How do you approach collaboration in a fast-paced, experimental startup environment?" (Assess cultural fit and teamwork).

• "What are your thoughts on building a single product experience that can serve diverse global markets?" (Gauge understanding of global product strategy).

• "How do you measure the success of your design work beyond just usability?" (Focus on business impact and growth metrics). Portfolio Presentation Strategy:

• Structure: For each case study, clearly define: Problem Statement -> Your Role/Mandate -> Hypothesis -> Design Process (including systems thinking, AI tools, research) -> Experimentation & Results (quantified!) -> Learnings & Next Steps.

• Visuals: Use clear diagrams for systems, user flows, and adaptive components. Show the "before" and "after" where applicable.

• Narrative: Tell a compelling story about the challenge, your strategic approach, and the impact you drove. Emphasize your ownership.

• AI Integration: Be prepared to explain how AI tools were used and the specific benefits they provided (e.g., "AI helped me generate 10 copy variants in 1 hour, allowing us to A/B test more effectively and increase click-through rates by 15%").

📝 Enhancement Note: Interviewers will be looking for evidence of a growth-hacking mindset, strong systems thinking capabilities, and demonstrable experience with AI tools. Your portfolio presentation should be data-rich, process-focused, and outcome-oriented.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link.

• Curate Your Portfolio: Select 1-2 case studies that best showcase your experience in consumer product design, growth metric ownership, systems thinking, and AI tool utilization. Ensure each case study clearly articulates the problem, your solution, the quantifiable results, and your learnings.

• Optimize Your Resume: Highlight keywords related to "growth design," "activation funnels," "systems thinking," "AI-native tools," "global expansion," and "experimentation." Quantify achievements wherever possible.

• Prepare Your Narrative: Practice your portfolio walkthrough, focusing on telling a concise and impactful story about your contributions and the business outcomes you drove. Be ready to discuss your approach to ambiguity and international markets.

• Research Heymax: Understand their product, mission, and target markets. Prepare thoughtful questions about their growth strategy, design challenges, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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