Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ComeOn Group

Location: St. Julian's, Malta / Stockholm, Sweden / London, UK (Hybrid)

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-07-24

Experience Level: Mid to Senior Level (5-10 years implied)

Remote Status: Hybrid (with up to 40 days remote work per year)

🚀 Role Summary

• Lead the end-to-end product design process for sportsbook and sports betting applications, from initial concept and wireframing through to high-fidelity UI and interactive prototypes.

• Integrate emerging AI tools and generative workflows into the design process to enhance research, ideation, and prototyping efficiency.

• Utilize qualitative user research, player analytics, and heatmap analysis to translate behavioral insights into intuitive and engaging player experiences.

• Maintain, scale, and evolve comprehensive Design Systems and UI component libraries to ensure brand consistency, accessibility, and visual excellence.

• Collaborate closely with Product Managers and Engineers to define requirements, refine application logic, and ensure pixel-perfect implementation of designs.

• Drive continuous optimization of key conversion funnels, onboarding flows, and bet retention loops through A/B testing and post-launch performance metrics.

• Stay abreast of global iGaming trends, regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns.

📝 Enhancement Note: The role emphasizes a deep understanding of the iGaming and sports betting industry, requiring the candidate to translate complex mechanics into user-friendly interfaces. The integration of AI tools and a focus on data-driven optimization through A/B testing highlight a modern, performance-oriented design approach.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle for both iOS/Android apps and web platforms, encompassing early-stage discovery, user flow mapping, wireframing, and the creation of high-fidelity UI designs and interactive prototypes.

• Proactively explore and implement generative AI tools and workflows to accelerate research, ideation, and rapid concept validation within the design process.

• Conduct in-depth qualitative user research, analyze player behavioral data, evaluate heatmaps, and synthesize findings into actionable design improvements for diverse user segments, from novices to seasoned bettors.

• Own and advance the company's Design Systems and UI component libraries, ensuring adherence to brand guidelines, accessibility standards (WCAG), and overall visual quality across all digital touchpoints.

• Act as a key liaison between Product Management and Engineering teams, translating product requirements into detailed design specifications and ensuring seamless, accurate implementation by development teams.

• Design and iterate on A/B testing experiments to continuously optimize critical user journeys, including player onboarding, bet placement, and retention mechanics, using performance metrics to inform design decisions.

• Maintain a keen awareness of the competitive landscape within the iGaming sector, monitoring global trends, regulatory changes impacting UX, and innovative interaction design patterns relevant to live sports betting.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with significant ownership and strategic impact. The emphasis on AI integration and data-driven optimization suggests a role that is not just about aesthetics but also about driving measurable business outcomes through design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), UX/UI Design, or a related field would be highly beneficial. Equivalent practical experience will also be strongly considered.

Experience: Proven experience as a Product Designer, UX/UI Designer, or a similar role, with a significant portion of that experience specifically within the online sportsbook or sports betting industry. A minimum of 5-10 years of relevant professional experience is implied by the "Senior" title and scope of responsibilities.

Required Skills:

• End-to-End Product Design: Demonstrated ability to manage the entire design process from concept to final implementation.

• UX/UI Design Expertise: Proficient in creating intuitive user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Figma Proficiency: Advanced skill in using Figma for collaborative design, prototyping, and component management.

• User Research & Analysis: Expertise in conducting qualitative research (user interviews, usability testing) and analyzing quantitative data (player analytics, heatmaps, A/B test results).

• Design Systems Management: Experience in creating, maintaining, and scaling design systems and UI component libraries.

• Agile/Scrum Environment: Proven ability to work effectively within fast-paced, cross-functional Agile/Scrum product development teams.

• Communication & Presentation: Strong verbal and written communication skills, with the ability to clearly articulate design decisions, present research findings, and influence stakeholders.

• Sports Betting Domain Knowledge: A genuine passion for and understanding of sports, sports betting mechanics, live odds, bet slips, and player psychology.

Preferred Skills:

• Experience with generative AI tools and workflows in a design context.

• Familiarity with accessibility standards (e.g., WCAG) and their application in design.

• Experience designing for both native mobile applications (iOS/Android) and responsive web platforms.

• Knowledge of iGaming regulations and their UX implications.

• Experience with user segmentation and designing for diverse player profiles.

📝 Enhancement Note: The requirements strongly emphasize domain-specific experience in sports betting, which is a critical differentiator. Proficiency in Figma, data-driven design, and the ability to manage design systems are core to the role's success. The implied experience level suggests a need for strategic thinking and leadership within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design ownership, with a clear emphasis on solving complex challenges within the online sportsbook or sports betting domain.

• Case studies should detail the problem statement, your design process, the rationale behind your decisions, and the measurable impact of your solutions on player engagement, conversion, or retention.

• Evidence of designing for intricate mechanics such as live odds, dynamic bet slips, and micro-markets should be clearly demonstrated.

• Examples of how you have leveraged user research, player analytics, and A/B testing to inform and validate design decisions.

• Demonstrations of your ability to maintain and evolve design systems and UI component libraries. Process Documentation:

• Clarity in documenting user flows, interaction designs, and UI specifications to ensure accurate implementation by development teams.

• Ability to articulate the reasoning behind design choices, supported by data and user insights, in a clear and concise manner.

• Experience in creating and maintaining design system documentation, including component guidelines, usage patterns, and accessibility requirements.

• Documentation of A/B test plans, results, and subsequent design iterations based on performance data.

📝 Enhancement Note: The portfolio is paramount for this role, especially demonstrating specific experience in the sports betting domain. Applicants should prepare to walk through their design process, highlighting how they translated complex requirements into user-centric solutions and the impact of their work.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, hybrid work model, and location (Malta/Stockholm/London), a competitive annual salary range is estimated between €60,000 - €90,000. This range considers the cost of living in these regions, the specialized iGaming industry, and the senior level of the role.

Benefits:

• Competitive Remuneration Package: Base salary commensurate with experience and responsibilities.

• Company Bonus Scheme: Performance-based bonuses providing additional financial reward.

• Workstation Setup Bonus: A one-time bonus to equip a comfortable home office environment, supporting the hybrid work model.

• Generous Remote Work Policy: Up to 40 days per year to work fully remote from anywhere, offering significant flexibility.

• Team & Company Events: Fantastic quarterly team events and weekly company events to foster camaraderie and team spirit.

• Local Benefits: Additional benefits tailored to the specific work location (Malta, Stockholm, or London).

• Hybrid Work Arrangement: Flexible model combining office presence with remote work opportunities.

Working Hours: The role is full-time, with an implied standard of 40 hours per week. The hybrid and remote work options offer flexibility in managing these hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Senior Product Designers in tech/iGaming roles across Western Europe, factoring in the hybrid nature and additional benefits. The comprehensive benefits package, especially the remote work flexibility and workstation bonus, underscores the company's commitment to employee well-being and a modern work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global iGaming business, specializing in casino and sportsbook brands across various international markets. This industry is characterized by rapid innovation, a focus on player experience, data-driven decision-making, and evolving regulatory landscapes.

Company Size: 500+ employees. This size indicates a well-established company with structured processes but still retains a degree of agility and a strong sense of community. It's large enough to offer significant career development opportunities but small enough for individual contributions to be highly visible.

Founded: Not explicitly stated, but the company operates multiple brands and has a global presence, suggesting significant operational history and market penetration.

Team Structure:

• The Product Design team likely operates within a larger Product department, collaborating closely with Product Management, UX Research, and Engineering.

• The role requires close partnership with Product Managers to define requirements and Engineers to ensure design fidelity and implementation.

• Cross-functional collaboration is a core aspect, involving regular interaction with stakeholders across product, engineering, marketing, and possibly legal/compliance teams, especially given the iGaming context. Methodology:

• Data-Driven Design: Emphasis on using player analytics, A/B testing, and user research to inform design decisions and measure impact.

• Agile/Scrum: Work is conducted within fast-paced, iterative development cycles, requiring adaptability and efficient collaboration.

• Design Systems: A structured approach to design, ensuring consistency, scalability, and efficiency through reusable components and guidelines.

• User-Centricity: A commitment to understanding player needs and translating them into seamless, engaging experiences.

Company Website: www.comeon-group.com

📝 Enhancement Note: ComeOn Group operates in a dynamic and competitive sector where user experience is a key differentiator. The company culture likely values innovation, data-driven insights, and a collaborative spirit to deliver engaging products in the fast-paced iGaming market.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a seasoned professional expected to lead design initiatives independently, mentor junior designers, and contribute significantly to product strategy. The role demands not just execution but also strategic thinking about user experience and its impact on business objectives.

Reporting Structure: Likely reports to a Head of Product Design, Design Lead, or Product Lead. The role involves close collaboration with Product Managers and Engineering leads, indicating a matrixed reporting structure within project teams.

Operations Impact: The Senior Product Designer's work directly influences player acquisition, engagement, retention, and ultimately, revenue. By optimizing the user experience of the sportsbook and betting platforms, the role plays a critical part in the company's success in the competitive iGaming market.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer, Design Manager, or Head of Design role, overseeing design teams and strategy.

• Specialization: Opportunity to deepen expertise in specific areas like sports betting UX, mobile design, or design system architecture.

• Cross-Functional Exposure: Gaining broader business acumen by working across different brands and product areas within the ComeOn Group portfolio.

• Mentorship: Opportunity to mentor and guide junior designers, developing leadership and coaching skills.

• Innovation & AI: Involvement in cutting-edge design practices, including the integration of generative AI, offering exposure to future design methodologies.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership and strategic influence within the product design function. The emphasis on AI and data within the role suggests opportunities for staying at the forefront of design technology and methodology.

🌐 Work Environment

Office Type: Hybrid work model, with offices in St. Julian's (Malta), Stockholm (Sweden), and London (UK). This implies a modern, flexible approach to work, balancing in-office collaboration with remote autonomy.

Office Location(s):

• St. Julian's, Malta: A vibrant hub known for its tech scene and Mediterranean lifestyle.

• Stockholm, Sweden: A major European tech and design center, recognized for innovation.

• London, UK: A global financial and tech capital, offering extensive networking and career opportunities.

The hybrid nature means employees will likely have designated office days for collaboration, team meetings, and brainstorming, with flexibility for remote work.

Workspace Context:

• Collaborative Environment: Office spaces are likely designed to foster collaboration, with meeting rooms, breakout areas, and open-plan workspaces.

• Modern Tools & Technology: Access to industry-standard design software (Figma), collaboration tools, and potentially company-provided hardware.

• Cross-Functional Interaction: Frequent opportunities to interact with product managers, engineers, researchers, and other designers, both in person and virtually.

• Hybrid Support: The company provides a workstation setup bonus, indicating a commitment to ensuring employees have effective and comfortable workspaces, whether at home or in the office.

Work Schedule: While the standard is 40 hours per week, the hybrid and remote options provide flexibility. Employees are expected to be available during core working hours for team collaboration and meetings, with the autonomy to structure the remainder of their work.

📝 Enhancement Note: The hybrid model with significant remote flexibility is a key feature of the work environment. The company's investment in home workstation setup highlights a commitment to supporting this flexible arrangement effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess suitability and experience, particularly in sports betting UX.

• Portfolio Presentation & Discussion: An in-depth session where you present your portfolio, walk through key case studies, and discuss your design process, problem-solving approach, and impact. Be prepared to elaborate on how you tackled complex sportsbook UX challenges.

• Technical/Skills Interview: May involve design exercises, discussions on Figma proficiency, design systems, and your experience with user research and data analysis.

• Cross-Functional Collaboration Interview: Discussions with Product Managers and Engineers to assess your ability to collaborate effectively, communicate design decisions, and integrate feedback.

• Hiring Manager Interview: A final interview to assess cultural fit, discuss career aspirations, and confirm alignment with the team and company values.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase your experience in complex UX/UI design, ideally within iGaming, sports betting, or similar data-intensive, high-transaction environments.

• Tell a Story: For each case study, clearly articulate the problem, your process (research, ideation, iteration), your specific contributions, the solutions you designed, and the measurable outcomes (e.g., increased conversion, improved engagement, reduced friction).

• Highlight Data & AI: Explicitly show how you used quantitative data (analytics, A/B tests) and qualitative insights to drive your design decisions. If you have experience with AI tools in design, showcase these applications.

• Demonstrate Design System Skills: Include examples of your work on design systems, component libraries, and how you ensured consistency and scalability.

• Be Prepared to Discuss: Anticipate questions about your design rationale, how you handled challenging feedback, and how you stay updated on industry trends and new technologies.

Challenge Preparation:

• Design Exercise: You may be given a hypothetical design problem related to a sportsbook feature. Focus on demonstrating your structured thinking, user-centric approach, and ability to articulate your process under time constraints.

• Problem-Solving Scenarios: Be ready to discuss how you would approach specific UX challenges in a live betting environment, such as optimizing bet placement flow or enhancing live odds presentation.

• Stakeholder Communication: Practice articulating complex design concepts and justifying your decisions to both technical and non-technical stakeholders.

📝 Enhancement Note: The portfolio is the cornerstone of the application. Candidates must meticulously select and present projects that directly address the requirements of designing for complex sports betting products, emphasizing data-driven iteration and design system maturity.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Proficiency is mandatory.

• Prototyping Tools: Likely integrated within Figma, but familiarity with other prototyping software may be beneficial.

• User Research Platforms: Tools for conducting usability testing, surveys, and interviews (e.g., UserTesting.com, SurveyMonkey, Maze).

• AI Design Tools: Emerging tools for generative design, content creation, or workflow automation.

Analytics & Reporting:

• Product Analytics Tools: Platforms like Google Analytics, Mixpanel, Amplitude, or similar, for tracking user behavior and conversion funnels.

• Heatmap & Session Recording Tools: Tools such as Hotjar or Contentsquare to visualize user interaction patterns and identify friction points.

• A/B Testing Platforms: Tools like Optimizely, VWO, or built-in platform capabilities for running experiments.

CRM & Automation:

• While not a direct CRM role, understanding how CRM data might inform user segmentation or personalization could be beneficial.

• Project Management Tools: Familiarity with Agile/Scrum tools like Jira, Confluence, or Trello for managing tasks and workflows.

• Collaboration Tools: Slack, Microsoft Teams for daily communication and team interaction.

📝 Enhancement Note: A strong command of Figma is essential. Beyond design tools, demonstrating experience with analytics, A/B testing, and user research platforms is critical for a data-driven Senior Product Designer role in this industry.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: A culture that embraces new technologies (like AI in design) and adapts quickly to market changes and player needs.

• Data-Driven Decision Making: A strong emphasis on using metrics, research, and analytics to guide product development and design choices.

• Collaboration & Transparency: Open communication and teamwork across departments (product, engineering, design) to achieve shared goals.

• Player-Centricity: A deep commitment to understanding and delivering exceptional experiences for players.

• Ownership & Accountability: Encouraging individuals to take responsibility for their work and its impact.

Collaboration Style:

• Cross-Functional Integration: Design is embedded within product teams, working hand-in-hand with Product Managers and Engineers from concept to launch.

• Iterative Feedback Loops: Regular design reviews, critiques, and sprint retrospectives to foster continuous improvement and shared understanding.

• Knowledge Sharing: Encouraging team members to share best practices, insights, and learnings, potentially through internal workshops or presentations.

• Problem-Solving Focused: A collective effort to tackle complex challenges, leveraging diverse perspectives to find optimal solutions.

📝 Enhancement Note: The company culture likely values a blend of creative innovation and rigorous, data-backed execution. Collaboration is key, especially in a hybrid environment, requiring proactive communication and a shared commitment to delivering high-quality player experiences in the iGaming sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Domain: Designing for the intricacies of sports betting (live odds, dynamic markets, bet slips) requires deep understanding and careful UX considerations.

• Data Interpretation: Effectively translating complex player analytics and A/B test results into actionable design improvements.

• Balancing Stakeholder Needs: Managing diverse requirements from product, engineering, marketing, and compliance teams while maintaining a cohesive user experience.

• Rapid Iteration: Adapting to fast-paced Agile development cycles and continuously optimizing designs based on performance data and market shifts.

• AI Integration: Learning and effectively applying new AI tools and workflows into established design processes.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to refine skills in areas like interaction design, information architecture, and user psychology within the iGaming context.

• AI in Design: Gaining hands-on experience with cutting-edge generative AI tools and their application in product design.

• Data Analysis & Optimization: Deepening expertise in interpreting product analytics, A/B testing, and conversion rate optimization (CRO).

• Industry Trends: Staying ahead of iGaming trends, regulatory changes, and competitive feature sets.

• Leadership & Mentorship: Potential for career progression into leadership roles, guiding teams and shaping design strategy.

📝 Enhancement Note: The role presents a unique opportunity to work at the intersection of complex product mechanics, advanced design technology (AI), and data-driven optimization within a high-growth industry. Embracing these challenges will foster significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a live sports betting platform, from ideation to launch, focusing on how you'd handle real-time data and user engagement."

• "How have you used quantitative data (e.g., A/B tests, player analytics) and qualitative research to inform and validate your design decisions for a complex product?"

• "Walk us through your experience with Design Systems. How have you contributed to, maintained, or scaled one, and what are the key principles you follow?"

• "How do you approach integrating new technologies like generative AI into your existing design workflow? Can you provide an example?" Company & Culture Questions:

• "What excites you about the iGaming and sports betting industry, and what do you see as the biggest UX challenges and opportunities within it?"

• "How do you ensure accessibility and inclusivity in your designs, especially for a diverse player base?"

• "Describe a time you had to influence stakeholders with a design decision they initially disagreed with. How did you approach it?"

• "How do you stay updated on design trends, competitor products, and emerging technologies in the iGaming space?" Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business problem, your role, the design solution, and the measurable results achieved (e.g., % increase in conversion, % decrease in drop-off).

• Showcase Process: Detail your methodology – research, user flows, wireframes, prototypes, testing, iteration. Explain why you made certain decisions.

• Highlight Sports Betting Specifics: Emphasize projects that demonstrate your understanding of sportsbook mechanics, live data, and player psychology.

• Technical Skills: Be ready to discuss your proficiency in Figma, your approach to design systems, and your experience with analytics and A/B testing tools.

• AI Integration: If applicable, showcase any projects where you've leveraged AI tools or innovative workflows.

📝 Enhancement Note: Candidates should prepare to deeply discuss their portfolio, connecting their past work directly to the demands of designing for a complex, data-driven sports betting product. Demonstrating a strategic understanding of the industry and a passion for player experience will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in UX/UI design, product design, and specifically within the sports betting or iGaming industry. Quantify achievements with metrics where possible.

• Curate your Portfolio: Select 2-4 of your strongest case studies that best demonstrate your end-to-end design process, problem-solving skills, and impact, with a clear emphasis on complex product challenges and data-driven iteration.

• Prepare for the Portfolio Review: Practice presenting your case studies, focusing on your process, rationale, and the outcomes. Be ready to discuss your experience with Figma, design systems, user research, and A/B testing.

• Research ComeOn Group: Understand their brands, market position, and company culture. Prepare to articulate why you are a good fit for their hybrid work environment and their specific industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---