Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ComeOn Group

Location: Stockholm, Stockholm County, Sweden

Job Type: FULL_TIME

Category: Product Design (iGaming/Sportsbook Specialization)

Date Posted: 2026-07-24

Experience Level: 5-10 years (Senior Level)

Remote Status: Hybrid (with remote work options)

🚀 Role Summary

• Lead the complete product design lifecycle for complex sportsbook and sports betting platforms, transforming intricate mechanics into intuitive user experiences.

• Drive innovation by integrating emerging AI tools and generative workflows into research, ideation, and prototyping processes to accelerate decision-making and concept validation.

• Leverage a blend of qualitative user research, player analytics, and heatmap analysis to inform design decisions and optimize user journeys for diverse player segments.

• Own and evolve comprehensive Design Systems and UI component libraries to ensure brand consistency, accessibility, and visual excellence across web and mobile touchpoints.

• Foster close collaboration with Product Managers and Engineers to translate requirements into pixel-perfect, high-fidelity designs and interactive prototypes.

• Continuously optimize key conversion funnels, onboarding flows, and bet retention through A/B testing and post-launch performance metric analysis.

• Maintain a keen awareness of global iGaming trends, regulatory UX nuances, and competitive sportsbook features to ensure market leadership.

📝 Enhancement Note: This role is highly specialized within the iGaming and Sports Betting sector. The emphasis on "Sportsbook & Sports Betting" in the core description, along with specific responsibilities like "converting intricate sports betting mechanics, live odds, dynamic bet slips, and micro-markets," indicates a deep dive into a niche but complex product area. The integration of AI tools and a strong focus on data-driven optimization (A/B testing, player analytics, heatmaps) are key indicators of a modern, senior-level product design role focused on measurable business impact.

📈 Primary Responsibilities

• End-to-End Design Leadership: Spearhead the entire design process from initial discovery, user flow mapping, and wireframing to the creation of high-fidelity UI designs and interactive prototypes for both iOS/Android applications and web platforms.

• AI-Enhanced Design Workflow: Proactively integrate cutting-edge AI tools and generative design methodologies into research, ideation, and prototyping phases to enhance efficiency and accelerate concept validation cycles.

• Data-Informed User Experience: Conduct in-depth qualitative user research, analyze player analytics and heatmap data, and translate these behavioral insights into frictionless, engaging user experiences tailored for both novice and experienced bettors.

• Design System Stewardship: Maintain, scale, and continuously evolve the company's Design Systems and UI component libraries, ensuring adherence to brand guidelines, accessibility standards, and overall visual excellence across all digital touchpoints.

• Cross-Functional Collaboration: Engage in close partnership with Product Managers to define product requirements and with Engineers to ensure accurate, pixel-perfect implementation of designs, resolving technical queries efficiently.

• Performance Optimization: Design and execute A/B tests and leverage post-launch performance metrics to iteratively optimize critical conversion funnels, user onboarding sequences, and bet retention strategies.

• Market & Trend Analysis: Stay abreast of emerging global iGaming trends, evolving regulatory UX requirements, competitive landscape of sportsbook features, and advancements in live sports interaction design patterns.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role with significant ownership. The mention of "converting intricate sports betting mechanics" and optimizing "bet retention loops" points to a need for deep understanding of the domain and its specific user psychology, beyond general UX principles. The expectation to integrate AI tools suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for senior-level product design roles. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: Demonstrated experience as a Product Designer, UX/UI Designer, or similar role, with a significant portion of this within an online sportsbook or sports betting environment. A minimum of 5-10 years of progressive experience in product design is expected for a senior position.

Required Skills:

• Portfolio Excellence: A strong, comprehensive portfolio showcasing end-to-end design ownership, with specific case studies demonstrating successful solutions to complex sportsbook UX challenges.

• Design Software Proficiency: Expert-level proficiency in Figma for wireframing, prototyping, and high-fidelity UI design.

• Data-Driven Design: Proven track record of utilizing quantitative data (A/B testing, product analytics, heatmaps) and qualitative user feedback to inform and validate design decisions.

• Agile Methodologies: Comfort and experience working effectively in fast-paced, cross-functional Agile/Scrum product development environments.

• Domain Passion: A genuine passion for sports, a deep understanding of sports betting mechanics, and an appreciation for player psychology within this context.

• Communication & Presentation: Ability to articulate design decisions clearly and persuasively, present research findings effectively to senior stakeholders, and translate complex user needs into simple, engaging, and intuitive interfaces.

Preferred Skills:

• Experience with generative AI tools for design research and ideation.

• Familiarity with design systems beyond Figma's native capabilities, including component libraries and style guides.

• Experience designing for both native mobile applications (iOS/Android) and responsive web platforms.

• Understanding of iGaming regulations and associated UX considerations.

• Experience with user research methodologies such as usability testing, interviews, and surveys.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end design ownership, showing how you solve complex sportsbook UX challenges" is critical. This suggests the portfolio should not just showcase UI but also the strategic thinking, research process, and problem-solving applied to the specific domain. "Proficiency in Figma" is a hard requirement, and "comfort working in fast-paced, cross-functional Agile/Scrum product environments" highlights the need for adaptability and collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Detailed case studies that walk through the entire design process for at least 2-3 significant projects, ideally from the sports betting or iGaming domain. Each case study should clearly articulate the problem, your role, the process followed (research, ideation, design, testing), your specific contributions, and the measurable outcomes.

• Problem-Solving Focus: Demonstrations of how you tackled complex user experience challenges specific to sports betting, such as live odds display, bet placement flows, account management for betting, or responsible gaming features.

• Data Integration Evidence: Visual examples and explanations of how you incorporated quantitative data (analytics, A/B tests, heatmaps) and qualitative feedback into your design iterations and decision-making.

• System Thinking: Showcase your approach to design systems, including examples of component libraries, style guides, and how you ensured consistency and scalability across different platforms and features.

• Interactive Prototypes: Inclusion of interactive prototypes (e.g., Figma prototypes) that effectively communicate user flows and interaction design.

Process Documentation:

• Workflow Design & Optimization: Evidence of your ability to map out complex workflows, identify friction points, and design streamlined processes for users.

• System Implementation & Automation: Examples of how your designs have been implemented by engineering teams and any contributions you've made to ensure smooth integration and adherence to design specifications.

• Measurement & Performance Analysis: Clear articulation of how you measure the success of your designs, using metrics related to user engagement, conversion rates, task completion, and player retention.

📝 Enhancement Note: For a senior product designer, the portfolio is paramount. It needs to go beyond just visual design and demonstrate a strategic, data-informed approach to problem-solving within the specific context of sports betting. The emphasis on "end-to-end design ownership" and "solving complex sportsbook UX challenges" means case studies should be robust and clearly illustrate the designer's impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Stockholm with 5-10 years of experience, particularly within the iGaming sector, the estimated salary range is approximately SEK 650,000 - 950,000 annually. This estimate accounts for the specialized nature of the role, the high cost of living in Stockholm, and the hybrid work model.

Benefits:

• Competitive Remuneration: Includes a company bonus scheme, providing financial incentives tied to company performance.

• Team & Company Events: Fantastic quarterly team events and weekly company gatherings designed to foster camaraderie and team spirit.

• Home Office Setup: A one-time bonus to help establish a comfortable and productive home workstation, supporting the hybrid work arrangement.

• Remote Work Flexibility: Up to 40 days per year to work fully remote from anywhere, offering significant flexibility for work-life balance.

• Local Benefits: Additional benefits tailored to the specific office location (e.g., Stockholm), which may include health insurance, wellness programs, or other local perks.

Working Hours: Approximately 40 hours per week, with flexibility offered through the hybrid and remote work arrangements. The specific daily schedule can be discussed to accommodate team collaboration needs and personal productivity.

📝 Enhancement Note: Salary for this role is estimated based on senior-level product design positions in Stockholm, Sweden, considering the specialized iGaming/Sportsbook industry and the hybrid work model. The provided benefits are specific and attractive, particularly the remote work allowance and workstation setup bonus, which directly support the hybrid nature of the role. The estimated 40 hours/week is a standard full-time expectation, with flexibility being a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global iGaming business with a portfolio of casino and sportsbook brands operating across various international markets. The company is positioned within the fast-paced and highly competitive online entertainment and betting sector.

Company Size: 500+ employees across 7 locations, indicating a mid-to-large-sized organization with established processes but still agile enough to foster innovation. This size suggests opportunities for impact and growth without being lost in a massive corporate structure.

Founded: Approximately 2008 (based on general knowledge of the ComeOn Group's history and market presence), this implies a company with significant experience and a solid market track record in the iGaming industry.

Team Structure:

• Operations Team: Likely consists of specialized teams for Product Management, Engineering (Frontend, Backend, Mobile), UX/UI Design, Data Science/Analytics, Marketing, and Compliance. The Senior Product Designer will be embedded within a product team, working closely with a dedicated Product Manager and a squad of engineers.

• Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or potentially a Senior Product Manager, depending on the specific team structure.

• Cross-functional Collaboration: The role emphasizes close collaboration with Product Managers and Engineers, suggesting a highly integrated, agile team dynamic where designers are key contributors throughout the product development lifecycle.

Methodology:

• Data Analysis & Insights: A strong reliance on player analytics, A/B testing results, and user research to drive product decisions and measure success.

• Agile Development: Operations are conducted within Agile/Scrum frameworks, prioritizing iterative development, continuous feedback, and rapid adaptation.

• Design System Adoption: A commitment to maintaining and scaling a robust Design System to ensure consistency, efficiency, and quality across all product offerings.

Company Website: www.comeon-group.com

📝 Enhancement Note: The company size and industry context are crucial for understanding the operational environment. A 500+ employee iGaming company suggests a mature organization with established workflows, but also one that needs to remain innovative to compete. The emphasis on "safe, innovative, and fun experiences" points to a culture that balances responsibility with creativity. The description "global iGaming business" implies a need for cross-cultural design considerations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, placing the individual at an experienced individual contributor level. It signifies a high degree of autonomy, ownership, and the expectation to mentor junior designers, influence product strategy, and tackle the most complex design challenges. The role is pivotal in shaping the user experience of core product offerings.

Reporting Structure: The Senior Product Designer will likely be part of a product squad, reporting to a Design Lead or Head of Design, and collaborating daily with Product Managers and Engineering teams. This structure facilitates direct impact and close integration with development cycles.

Operations Impact: The role has a direct and significant impact on key business metrics such as user acquisition (onboarding), engagement (player activity), retention (returning users), and ultimately, revenue generation through optimized betting conversion funnels. The designer's work is instrumental in creating a competitive and enjoyable player experience.

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in the complex domain of sports betting UX, becoming a go-to authority within the company on player psychology and engagement strategies for this vertical.

• Leadership Development: Potential to move into a Lead Product Designer role, managing a small team, or a Principal Product Designer position, focusing on strategic design initiatives and mentorship across multiple product areas.

• Cross-Product Exposure: Opportunity to contribute to different brands or product verticals within the ComeOn Group portfolio, broadening design experience.

• Skill Enhancement: Continuous learning opportunities through industry conferences, workshops, and the integration of new design technologies like AI, keeping skills at the forefront of the industry.

📝 Enhancement Note: For a senior role, growth opportunities often lie in deepening specialization, taking on leadership responsibilities, or expanding influence across the organization. The emphasis on complex problem-solving and data-driven optimization suggests that career progression will be tied to demonstrable impact on business KPIs.

🌐 Work Environment

Office Type: Hybrid work environment, with a primary presence expected at one of the specified office locations (St Julian's, Malta; Stockholm, Sweden; or London, UK). This model balances in-office collaboration with remote flexibility.

Office Location(s):

• St Julian's, Malta

• Stockholm, Sweden

• London, UK

Each location offers a distinct cultural and professional setting, with the role adaptable to any of these hubs. The company provides a bonus for home workstation setup, reinforcing the hybrid nature.

Workspace Context:

• Collaborative Hubs: Offices are designed to facilitate collaboration, team events, and spontaneous interactions, crucial for agile product development and fostering a strong company culture.

• Technological Infrastructure: Access to modern design tools, likely including high-performance workstations and reliable network infrastructure to support design software and remote connectivity.

• Team Interaction: Opportunities for regular face-to-face interaction with design peers, product managers, and engineers during in-office days, promoting ideation and problem-solving.

Work Schedule: Standard full-time hours (approximately 40 hours per week) with a flexible approach to daily scheduling, allowing for work-life balance. The hybrid model means specific in-office days will be coordinated with the team to maximize collaborative benefits.

📝 Enhancement Note: The hybrid nature of the role is a significant aspect of the work environment. The company's commitment to supporting home workstations and offering remote days indicates a modern approach to work-life balance, crucial for attracting and retaining talent in competitive tech hubs like Stockholm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by the recruitment team or hiring manager to assess basic qualifications and fit.

• Portfolio Deep Dive: A dedicated session where you will present your portfolio, discussing your design process, problem-solving skills, and impact on past projects, focusing on sportsbook/iGaming examples. Be prepared to articulate your role and contributions clearly.

• Technical/Design Challenge: Potentially a take-home assignment or a live design exercise focused on a specific sportsbook UX problem, assessing your design thinking, problem-solving approach, and proficiency with tools like Figma.

• Cross-Functional Interviews: Meetings with Product Managers and Engineers to evaluate your collaborative style, communication skills, and understanding of technical constraints and product strategy.

• Cultural Fit & Values Assessment: Discussions to gauge alignment with ComeOn Group's values, passion for sports/betting, and ability to thrive in their dynamic, agile environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest case studies, prioritizing those most relevant to iGaming, sports betting, or complex user flows. Ensure each case study clearly outlines the problem, your process, your specific contributions, and measurable outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) effectively. Explain your rationale behind design decisions and how data informed your choices.

• Highlight Impact: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced task completion time by Y%"). If exact numbers aren't available, articulate the intended business impact.

• Domain Relevance: Explicitly address how your skills and experience translate to the unique challenges of designing for sports betting and iGaming.

• Prepare for Questions: Anticipate questions about your design process, how you handle feedback, your experience with AI tools, and your passion for sports.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research ComeOn Group's existing products and the sports betting market to inform your approach.

• Focus on Process: For live exercises, emphasize your thought process, problem decomposition, and how you would approach solving the problem, even if you can't complete it fully within the allotted time.

• Clarify Ambiguities: Don't hesitate to ask clarifying questions about the problem statement or constraints.

• Demonstrate Collaboration: If the challenge involves discussion, show how you can collaborate and incorporate feedback.

📝 Enhancement Note: The interview process for a senior design role will be rigorous, with a strong emphasis on the portfolio and practical application of skills. Candidates should prepare to demonstrate not just design talent but also strategic thinking, data literacy, and domain understanding. The "complex sportsbook UX challenges" mentioned in the requirements point to the type of problems the portfolio should address.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core requirement for UI design, wireframing, prototyping, and collaboration. Expertise in its advanced features, including component libraries, auto layout, and collaborative workflows, is essential.

• Design System Management: Tools and methodologies for creating, maintaining, and scaling design systems, ensuring consistency and efficiency across multiple platforms and products.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools or advanced prototyping features within Figma for creating interactive and high-fidelity prototypes.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, conversion funnels, and engagement metrics.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or in-house A/B testing frameworks to run experiments and iterate on designs based on performance data.

• Heatmap & Session Recording Tools: Tools such as Hotjar, FullStory, or similar, to visualize user interaction patterns, identify pain points, and gather qualitative insights into user behavior.

CRM & Automation:

• While not directly a design tool, understanding how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with the user experience, particularly during onboarding and retention efforts, can be beneficial.

• Project Management & Collaboration: Familiarity with Agile project management tools like Jira, Confluence, or Trello for tracking tasks, managing sprints, and documenting processes.

📝 Enhancement Note: The explicit mention of Figma is a key technical requirement. The emphasis on data-driven design implies a need for proficiency with analytics, A/B testing, and heatmap tools. Understanding how these tools feed into the design process is crucial for this role.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value that drives all design decisions, focusing on creating "safe, innovative, and fun experiences" for players. This means understanding player needs, motivations, and ensuring responsible gaming practices are integrated seamlessly.

• Innovation & Agility: A culture that encourages embracing new technologies (like AI), experimenting with ideas, and adapting quickly to market changes within the fast-paced iGaming industry.

• Data-Driven Decision Making: A strong reliance on data and analytics to measure success, validate hypotheses, and guide product development, ensuring that design efforts are aligned with business objectives.

• Collaboration & Teamwork: An emphasis on working closely within cross-functional teams (Product, Engineering), fostering open communication, and shared ownership of product success.

• Passion for the Industry: A genuine enthusiasm for sports, sports betting, and the iGaming world, which translates into a deeper understanding of the user and a more engaged approach to design.

Collaboration Style:

• Integrated Teams: Designers work hand-in-hand with Product Managers and Engineers in Agile squads, fostering a collaborative environment where feedback is continuous and design is considered from the outset.

• Open Communication: Encouragement of open dialogue, constructive feedback, and knowledge sharing across teams to drive collective problem-solving and innovation.

• Iterative Design Process: A culture that embraces iteration, testing, and learning, where designs are continuously refined based on user feedback and performance data.

📝 Enhancement Note: The company's stated values ("safe, innovative, and fun experiences") directly inform the expected team culture. For a designer, this means balancing user delight with responsible practices and a drive for continuous improvement. The collaborative style is essential for success in an Agile environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Sports Betting Mechanics: Translating intricate, real-time sports betting logic, odds, and bet slips into simple, intuitive, and error-free user interfaces for a diverse audience.

• Balancing Innovation with Regulation: Integrating new features and AI tools while adhering to evolving iGaming regulations and responsible gaming standards across different markets.

• Data Interpretation & Actionability: Effectively translating large volumes of complex player data (analytics, heatmaps) into actionable design insights that drive measurable improvements.

• Maintaining Design System Scalability: Ensuring the design system remains robust, accessible, and scalable as the product suite and feature set expand.

• Fast-Paced Market Dynamics: Keeping pace with rapid changes in the iGaming industry, competitor offerings, and emerging technologies to maintain a competitive edge.

Learning & Development Opportunities:

• Deep Domain Expertise: Opportunity to become a leading expert in Sportsbook UX, a highly specialized and valuable niche within the digital product landscape.

• AI in Design Exploration: Hands-on experience integrating and experimenting with cutting-edge AI tools and generative design workflows.

• Cross-Functional Skill Development: Enhanced understanding of product management, engineering processes, and data science through close collaboration.

• Industry Exposure: Potential to attend iGaming or UX conferences, webinars, and engage with industry-leading practices.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design team's capabilities.

📝 Enhancement Note: The challenges are specific to the domain and the role's responsibilities, such as integrating complex betting mechanics and AI. The growth opportunities focus on specialization, technological adoption, and leadership, which are typical for senior roles in growing tech companies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a live sports betting platform, from initial concept to launch. How would you handle the complexity of real-time odds and bet placement?" (Focus on structured process, data integration, and iterative design.)

• "How have you used AI or generative tools in your design workflow? Can you provide an example of how it improved your efficiency or the outcome of a project?" (Prepare specific examples of AI tool usage and tangible benefits.)

• "Walk me through a time you used quantitative data (e.g., A/B test results, analytics) to make a significant design decision. What was the hypothesis, what was the outcome, and what did you learn?" (Prepare a detailed case study emphasizing data's role.)

• "How do you ensure accessibility and responsible gaming principles are integrated into your designs, especially within the iGaming context?" (Demonstrate understanding of ethical design and compliance.) Company & Culture Questions:

• "What excites you about the iGaming and sports betting industry, and why ComeOn Group specifically?" (Research ComeOn's brands, market position, and values.)

• "How do you approach collaboration with Product Managers and Engineers, especially when there are differing opinions on design direction?" (Highlight your communication, negotiation, and teamwork skills.)

• "Describe your experience working within an Agile/Scrum environment. How do you manage your design workflow within sprint cycles?" (Showcase adaptability and efficiency in agile settings.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the business problem, the user needs, your specific role and contributions, the design process undertaken, key decisions and rationale, and the measurable impact.

• Emphasize Problem-Solving: Focus on how you solved complex problems, not just the final UI. Show your thought process, research methods, and iterations.

• Showcase Data Integration: Explicitly point out where and how data informed your design decisions and how you measured success.

• Highlight Domain Relevance: For this role, explicitly call out any experience with sports betting, iGaming, or complex transactional interfaces. If lacking direct domain experience, draw parallels to similar complex UX challenges you've tackled.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decisions. Be honest about limitations and what you learned.

📝 Enhancement Note: Preparation should focus on demonstrating expertise in complex UX, proficiency with Figma and data analysis, and an understanding of the iGaming domain. The portfolio presentation is critical and needs to be tailored to showcase relevant skills and impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating end-to-end design ownership for complex UX challenges, ideally within the online sportsbook or iGaming sector. Highlight your process, data utilization, and measurable outcomes.

• Resume Optimization: Tailor your resume to highlight your experience with Figma, user research, A/B testing, design systems, and working in Agile environments. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process and decision-making rationale. Prepare specific examples to answer behavioral and situational questions, focusing on collaboration, problem-solving, and data-driven design.

• Company Research: Familiarize yourself with ComeOn Group's brands, their market position, and their stated values. Understand their approach to product development and the iGaming industry to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.