Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer (UX/UI)

Company: ComeOn Group

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-07-24

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead comprehensive end-to-end product design initiatives for complex sportsbook and sports betting web and mobile applications.

• Translate intricate sports betting mechanics, live odds, dynamic bet slips, and micro-markets into seamless, intuitive, and engaging player journeys.

• Integrate emerging AI tools and generative workflows into research, ideation, and prototyping to accelerate decision-making and validation.

• Drive user experience improvements by leveraging qualitative user research, player analytics, and heatmap analysis to inform frictionless design solutions.

• Maintain, scale, and evolve robust Design Systems and UI component libraries to ensure consistency, accessibility, and visual excellence across all digital touchpoints.

📝 Enhancement Note: The role's focus on "Sportsbook & Sports Betting" and specific mechanics like "live odds" and "bet slips" indicates a highly specialized UX/UI role within the iGaming industry. The emphasis on AI integration suggests a forward-thinking approach to design processes and tools. The hybrid nature and remote work allowance point to a modern work environment that values flexibility.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from initial concept and user flow mapping through wireframing, and the creation of high-fidelity UI designs and interactive prototypes for both iOS/Android applications and web platforms.

• Translate complex sports betting mechanics, live odds, dynamic bet slips, and micro-markets into intuitive, engaging, and seamless player journeys, catering to both novice and seasoned bettors.

• Conduct in-depth qualitative user research, analyze player analytics, evaluate heatmaps, and synthesize behavioral insights into actionable design improvements that enhance user experience and engagement.

• Oversee the maintenance, scaling, and evolution of the company's Design Systems and UI component libraries, ensuring adherence to brand guidelines, accessibility standards, and overall visual excellence across all digital touchpoints.

• Foster strong collaborative partnerships with Product Managers and Engineering teams to clearly define requirements, refine application logic, and ensure the precise, pixel-perfect implementation of designs through close developer collaboration.

• Design and oversee A/B tests, and utilize post-launch performance metrics (e.g., conversion rates, engagement, retention) to continuously optimize key conversion funnels, onboarding flows, and bet retention loops.

• Stay abreast of global iGaming trends, evolving regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns, particularly within the live sports betting domain.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role with significant ownership and strategic influence on the product's user experience. The specific mention of "micro-markets," "bet retention loops," and "regulatory UX nuances" underscores the specialized nature of the iGaming industry and the need for deep domain understanding.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5-10 years of demonstrated experience in Product Design, UX/UI Design, or a similar role, with a significant portion focused within the online sportsbook or sports betting industry.

Required Skills:

• Proven expertise in leading end-to-end product design processes for complex digital products.

• Strong portfolio showcasing ownership of design solutions for intricate sportsbook UX challenges, demonstrating a deep understanding of user-centered design principles.

• Advanced proficiency in Figma for wireframing, UI design, prototyping, and managing design systems.

• Demonstrated ability to leverage quantitative data (e.g., A/B testing results, product analytics, heatmap analysis) and qualitative user feedback to inform and validate design decisions.

• Experience working effectively within fast-paced, cross-functional Agile/Scrum product development environments.

• Excellent communication and presentation skills, with the ability to articulate complex design decisions, present research findings to senior stakeholders, and translate user needs into simple, engaging interfaces. Preferred Skills:

• Experience with emerging AI tools and generative design workflows for research and ideation.

• Familiarity with broader iGaming product design trends and player psychology.

• Experience designing for both iOS and Android native applications.

• Understanding of accessibility standards (WCAG) and best practices for inclusive design.

• Familiarity with user research methodologies beyond analytics, such as user interviews and usability testing.

📝 Enhancement Note: The experience level (5-10 years) aligns with a "Senior" title. The requirement for a "strong portfolio demonstrating end-to-end design ownership" and specific experience in "sportsbook or sports betting" is critical and should be heavily emphasized by candidates. The explicit mention of Figma as a required tool is standard for modern design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership on at least 2-3 significant projects, ideally within the sports betting or iGaming domain, detailing your process from problem identification to final solution.

• Clearly articulate the specific user pain points or business challenges addressed by your designs, with a focus on how they relate to sportsbook mechanics or player engagement.

• Include examples of wireframes, user flows, high-fidelity mockups, and interactive prototypes that demonstrate your design execution and problem-solving capabilities.

• Highlight your use of quantitative data (analytics, A/B tests) and qualitative feedback in driving design iterations and optimizations.

• Demonstrate experience in maintaining or contributing to a Design System, showcasing consistency and scalability in your work. Process Documentation:

• Document your approach to user research, including methodologies used (e.g., interviews, surveys, analytics review) and how insights were translated into design requirements.

• Detail your workflow for ideation, wireframing, prototyping, and high-fidelity design, including how you collaborate with Product Managers and Engineers.

• Provide examples of how you have used A/B testing or other performance metrics to iterate on designs and improve key metrics like conversion rates or user retention.

• Outline your understanding and application of Design Systems, including component libraries, style guides, and their role in ensuring brand consistency and design efficiency.

📝 Enhancement Note: For a Senior Product Designer role, especially in a specialized industry like iGaming, the portfolio is paramount. It needs to go beyond just visual design and demonstrate strategic thinking, problem-solving, and a data-informed approach to UX. The emphasis on "complex sportsbook UX challenges" is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London, UK, with 5-10 years of experience in specialized tech/iGaming sectors, the estimated salary range is £65,000 - £95,000 per annum. This range accounts for the hybrid work model, specialist iGaming experience, and the company's global presence.

Benefits:

• Competitive remuneration package.

• Company bonus scheme.

• Fantastic quarterly team events.

• Weekly company events.

• A one-time bonus to help you set up a comfortable workstation at home.

• Up to 40 days per year of fully remote work allowance from anywhere.

• Local benefits specific to the chosen work location (Malta, Stockholm, or London).

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered due to the hybrid and remote work options.

📝 Enhancement Note: A specific salary range for London is provided, referencing industry standards and role specifics. The unique benefit of a home workstation setup bonus and the generous remote work allowance are highlighted, alongside the standard benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Online Casino and Sportsbook)

Company Size: