Senior Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Senior Graphic Designer (m/f/d)

Company: Customlytics GmbH

Location: Berlin, Germany

Job Type: Permanent employee

Category: Marketing / Creative

Date Posted: 2026-07-24

Experience Level: 5-10 years

Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Role Summary

• Design and execute compelling visual assets for mobile app marketing campaigns across various digital platforms, including app stores and social media.

• Collaborate closely with App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists to deliver client-centric design solutions.

• Develop creative concepts for campaigns that effectively promote clients' apps and drive user acquisition.

• Support internal company design needs, including marketing collateral, presentations, and brand guideline adherence.

📝 Enhancement Note: This role is critical for a specialized app marketing agency. The Senior Graphic Designer will not only be responsible for creative execution but also for contributing to design standards and mentoring junior talent, aligning with strategic GTM efforts for app clients.

📈 Primary Responsibilities

• Produce high-impact creatives for app stores (icons, screenshots, feature graphics), social media platforms (Meta, TikTok, Google, Reddit, Snapchat), and web banners.

• Develop engaging visual content for email campaigns and push notifications to enhance user retention and engagement.

• Collaborate with cross-functional teams to translate client objectives into effective visual storytelling and campaign strategies.

• Create and maintain design assets for internal company branding, including marketing collateral, presentations, and social media content.

• Assist in defining and implementing new design standards and processes within the design department to improve efficiency and quality.

📝 Enhancement Note: While not a traditional Revenue Operations or Sales Operations role, this Senior Graphic Designer position has a direct impact on client acquisition and retention, which are key GTM metrics. The responsibility for implementing new standards and processes in the design department aligns with operational efficiency improvements.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Graphic Design, Visual Arts, or a related field is typically expected.

Experience: Substantial work experience (5-10 years) in digital design, with a strong focus on mobile app marketing and digital advertising creatives. Experience with motion design and AI video creation is a significant plus.

Required Skills:

• Proven expertise in digital design principles, with a portfolio showcasing successful mobile app marketing creatives.

• Advanced proficiency in design software such as Figma, Sketch, and Adobe XD for collaborative design workflows.

• Mastery of the Adobe Creative Suite, particularly Illustrator, Photoshop, and After Effects for asset creation and animation.

• Familiarity with Microsoft Office Suite, especially PowerPoint for presentations, and WordPress/web design basics including HTML.

• Exceptional eye for detail, with a strong understanding of layout, typography, and visual hierarchy.

• Ability to generate creative and eye-catching campaign concepts that tell a compelling story.

• Fluent in both spoken and written English and German. Preferred Skills:

• Advanced motion design skills.

• Experience with AI video creation tools.

• Previous experience designing specifically for app store optimization (ASO) creatives.

• Familiarity with web design principles and HTML/CSS.

📝 Enhancement Note: The emphasis on Figma, Sketch, and Adobe XD suggests a modern, collaborative design workflow. Proficiency in After Effects points to a need for dynamic, animated creatives, crucial for competitive app marketing. The requirement for both English and German fluency highlights the company's primary markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in digital design, specifically for mobile app marketing.

• Case studies showcasing the design process from concept to execution for app store assets, social media ads, and other digital creatives.

• Examples of creative campaign concepts that align with client objectives and drive measurable results.

• Demonstration of proficiency in various design tools and software, particularly Figma, Adobe Creative Suite, and motion design applications.

• Evidence of strong visual storytelling and an understanding of user engagement principles in digital environments. Process Documentation:

• Showcase ability to document design workflows, from initial brief to final asset delivery, emphasizing efficiency and client communication.

• Provide examples of how design processes have been optimized or standardized within previous roles.

• Illustrate methods for incorporating feedback from cross-functional teams (e.g., ASO specialists, campaign managers) into the design process.

📝 Enhancement Note: For a senior role, the portfolio should not just display final designs but also the strategic thinking behind them. Candidates should be prepared to discuss their design process, how they collaborate, and how their work contributes to client success metrics, akin to how operations professionals demonstrate ROI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Berlin with 5-10 years of experience, a competitive salary range would typically be between €55,000 - €75,000 annually. This can vary based on specific skill sets (e.g., advanced motion design, AI video) and the depth of relevant experience.

Benefits:

• Your Growth & Development: Access to certifications, 360° feedback, and clear salary progression paths.

• Remote Work: Flexibility to work remotely for up to 90 days per year, within Germany or internationally.

• Office Vibes in Friedrichshain: Well-equipped office with snacks, drinks, height-adjustable desks, and dedicated focus rooms.

• Germany Ticket: Subsidized public transport pass for commuting within Germany.

• Top-Notch Equipment: Provision of a MacBook, noise-cancelling headphones, and other necessary tools.

• Core Working Hours: Structured core hours to facilitate collaboration and steady schedules.

• Corporate Benefits: Access to exclusive deals with popular online brands.

• Support for Parents: Additional support for parents with preschool-aged children.

• Team Culture & Events: Regular team activities