Senior Framer

📍 Job Overview

Job Title: Senior Framer

Company: Michaels Stores

Location: Dallas, Texas, United States

Job Type: FULL_TIME

Category: Retail Operations / Sales Support

Date Posted: April 27, 2026

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving custom framing sales and fostering strong customer relationships within a retail environment.

• Responsibilities include acting in a lead capacity for the framing department, supporting sales targets, and ensuring operational excellence.

• Key focus on delivering high-quality custom framing solutions while maintaining store standards and providing exceptional customer service.

• This position requires hands-on operation of framing equipment and a keen eye for visual merchandising and inventory management.

📝 Enhancement Note: While the title is "Senior Framer," the experience level is indicated as 0-2 years, suggesting the "Senior" designation may refer to a lead capacity or specialized skill set within the framing department rather than extensive years of experience. The role integrates sales, customer service, and operational duties within a retail setting, aiming to enhance the customer's creative journey.

📈 Primary Responsibilities

• Build and maintain strong customer relationships by actively engaging with clients to understand their framing needs and provide expert design consultation, utilizing elevated sales techniques.

• Drive custom framing sales and production targets by effectively presenting solutions, upselling products, and ensuring timely order completion with a high degree of quality.

• Act as a lead associate in the absence of the Framing Manager, overseeing daily operations, guiding team members, and ensuring adherence to Standard Operating Procedures (SOPs).

• Train and mentor other team members on framing techniques, sales processes, customer service standards, and equipment operation to enhance overall team performance and capability.

• Support the Framing Manager in achieving Key Performance Indicators (KPIs) by monitoring performance metrics, identifying areas for improvement, and implementing strategies to drive results.

• Maintain the visual presentation and stock levels of the ready-made frame department, as well as other assigned areas, including managing inventory for Special In-Store Only (SISO) and Directed Replenishment items.

• Deliver friendly and efficient customer service, assisting shoppers in locating products, providing solutions, and ensuring a positive in-store experience.

• Ensure a fast and friendly checkout experience by adhering to all cash handling and transaction processing standards.

• Uphold company policies, standards, and programs, including safety and shrink reduction initiatives, to ensure compliance and a secure working environment.

• Participate actively in truck un-loading and stocking processes, ensuring adherence to truck receiving standards and efficient inventory replenishment.

• Engage customers in conversations about the Michaels Rewards program, educating them on benefits and completing enrollments to foster customer loyalty.

• Educate customers on the Voice of Customer (VOC) survey to gather feedback and drive continuous improvement in service and operations.

• Support and execute Omni-channel processes, such as Buy Online, Pick Up In-Store (BOPIS) and ship-from-store, to enhance the customer shopping experience.

📝 Enhancement Note: The responsibilities highlight a blend of direct sales, operational management, and team support. The emphasis on "Elevated ABC Deliver" and "Voice of Customer (VOC)" suggests a structured approach to sales and customer feedback, requiring candidates to be adaptable to specific company methodologies.

🎓 Skills & Qualifications

Education: High school diploma or equivalent is typically expected for retail roles; specific higher education is not explicitly mentioned but may be beneficial for career progression.

Experience: 0-2 years of experience in a retail environment, with a focus on sales, customer service, or a related field. Experience in custom framing or art services is a plus.

Required Skills:

• Basic computer skills for POS systems, inventory management, and potential order processing.

• Basic measuring skills to accurately assess artwork and framing requirements.

• Ability to operate framing equipment, including specialized tools and machinery safely and effectively.

• Proficiency in glass cutting techniques for custom framing applications.

• Strong customer service orientation with the ability to build rapport and provide solutions.

• Sales acumen to drive custom framing orders and engage customers in loyalty programs.

• Cash handling proficiency and adherence to financial transaction standards.

• Merchandising skills to maintain an appealing and well-stocked ready-made frame department.

• Understanding and adherence to Standard Operating Procedures (SOPs) and company policies.

Preferred Skills:

• Prior retail sales experience, particularly in a commission or goal-oriented environment.

• Experience selling products or services directly to customers, demonstrating persuasive communication skills.

• Familiarity with custom framing processes and design principles.

• Basic inventory management and stock replenishment experience.

• Ability to interpret and execute visual merchandising guidelines.

• Experience in a lead or supervisory role, demonstrating leadership potential.

📝 Enhancement Note: The required skills are foundational for a retail associate, with a specific emphasis on technical framing abilities. Preferred skills point towards candidates who can quickly contribute to sales performance and potentially take on more responsibility. The "Senior" title, combined with "0-2 years" experience, suggests the company values demonstrated aptitude and leadership potential over tenure alone.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio is not explicitly required, candidates should be prepared to discuss past experiences demonstrating their ability to manage sales processes, handle customer interactions, and execute operational tasks.

• Examples of successful customer relationship building or sales achievements in a retail or service context.

• Documentation or clear articulation of how they have followed and implemented Standard Operating Procedures (SOPs).

• Examples of problem-solving skills related to customer issues or operational challenges.

Process Documentation:

• Candidates should be able to articulate their understanding of process adherence, particularly concerning SOPs for sales transactions, cash handling, framing production, and customer service.

• Familiarity with workflow concepts in a retail setting, such as customer flow, stock replenishment, and order fulfillment.

• Ability to describe how they would contribute to maintaining a clean, safe, and well-organized workspace, reflecting process discipline.

📝 Enhancement Note: Given the role's nature, a formal portfolio isn't mandated. However, candidates are expected to demonstrate practical experience and process understanding through their interview responses. They should be prepared to speak to their sales process, customer engagement strategies, and operational discipline.

💵 Compensation & Benefits

Salary Range: Based on the "Senior Framer" title, 0-2 years of experience, and location in Dallas, Texas, a competitive hourly wage would likely fall between $15.00 - $18.00 per hour. This estimate considers the retail industry, the specialized framing skill, and the lead capacity indicated.

Benefits:

• Health insurance (medical, dental, and vision) for eligible team members.

• Paid time off (PTO) accrual for vacation, sick leave, and personal days.

• Tuition assistance programs to support further education and professional development.

• Generous employee discounts on Michaels products and services, fostering a connection with the brand.

• Opportunities for growth and advancement within the company.

• Potential for performance-based incentives or bonuses related to sales targets.

Working Hours: This is a FULL_TIME position, typically requiring approximately 40 hours per week. Work hours will include nights, weekends, and early mornings, reflecting the operational needs of a retail environment. Flexibility in scheduling is expected.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in the Dallas area, factoring in the "Senior" designation and the provided experience range. Benefits are listed as provided in the job description, with additional inferred benefits common in retail environments. The 40-hour work week is standard for full-time roles, with the understanding that retail schedules can be variable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail, specifically arts, crafts, and custom framing. Michaels is a leading North American retailer in this sector, serving creators and celebrators.

Company Size: Michaels operates over 1,300 stores across North America, indicating a large, established retail organization with a significant employee base.

Founded: Founded in 1973 and headquartered in Irving, Texas, Michaels has a long history and deep roots in the creative retail space.

Team Structure:

• The Senior Framer will be part of a store-level team, likely reporting to a Framing Manager or Store Manager.

• They will work closely with other sales associates, potentially in departments such as custom framing, general merchandise, and customer service.

Methodology:

• Customer-Centric Approach: Emphasizes building customer relationships and creating memorable experiences, as highlighted by "Elevated ABC Deliver."

• Sales & Performance Driven: Focus on achieving sales and production KPIs is paramount.

• Operational Efficiency: Adherence to SOPs, safety programs, and efficient stocking processes are key.

• Team Development: Involves training and supporting other team members, fostering a collaborative environment.

Company Website: https://www.michaels.com/

📝 Enhancement Note: The company culture is geared towards creativity, customer engagement, and operational efficiency within a large retail framework. The "Senior Framer" role is integral to the in-store experience, bridging sales, service, and operational execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry to mid-level within the retail operations and sales support hierarchy. It offers a blend of hands-on execution and foundational leadership responsibilities, serving as a stepping stone for individuals interested in retail management or specialized sales roles.

Reporting Structure: The Senior Framer typically reports to the Framing Manager or Store Manager, indicating a clear line of accountability within the store's operational structure. This role also involves a lead capacity, suggesting they may guide or oversee the work of other team members in specific situations.

Operations Impact: The Senior Framer directly impacts store revenue through custom framing sales and indirectly influences customer satisfaction and loyalty through exceptional service and product quality. Their ability to train and support other team members also contributes to the overall operational efficiency and effectiveness of the store.

Growth Opportunities:

• Advancement to Framing Manager: Successful performance as a Senior Framer can lead to opportunities to manage the framing department, taking on more responsibility for sales, operations, and team leadership.

• Cross-Departmental Mobility: Experience gained in sales, customer service, and operations can open doors to roles in other areas of store management, visual merchandising, or inventory control.

• Skill Development: Continuous learning in custom framing techniques, sales strategies, and leadership skills can enhance marketability within the retail industry.

• Specialized Roles: Potential for specialization within Michaels' broader operations, such as visual merchandising lead or inventory specialist.

📝 Enhancement Note: The "Senior" title, coupled with the entry-level experience requirement, suggests this role is designed as a developmental position, offering a clear path for growth within Michaels' retail operations framework. The emphasis on "lead capacity" is a key indicator of leadership potential being assessed.

🌐 Work Environment

Office Type: This is a public retail store setting. The primary workspace will be on the sales floor and within the designated custom framing area.

Office Location(s): The specific location is Dallas, Texas, within a retail center (5500 Greenville Ave Ste 700). This implies a standard retail store environment accessible to the public.

Workspace Context:

• Customer Interaction: The environment is highly customer-facing, requiring constant interaction and engagement with shoppers.

• Operational Tools: Access to framing equipment, glass cutters, heat presses, cash registers (POS systems), and potentially inventory management tools.

• Team Collaboration: Opportunities to collaborate with fellow team members on sales initiatives, operational tasks, and customer service support within the store. The framing area may be a dedicated space, but often integrated with the broader store layout.

Work Schedule: The role is full-time (approximately 40 hours per week). The work schedule is variable and will include nights, weekends, and early mornings to meet the demands of a retail operation. Flexibility is essential.

📝 Enhancement Note: The work environment is dynamic and customer-centric, typical of a busy retail store. The framing area involves specialized equipment and requires a balance between creative work and customer service delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: May involve a brief phone or online assessment to gauge basic qualifications and interest.

• In-Person Interview: Typically with the Framing Manager or Store Manager, focusing on customer service skills, sales aptitude, and understanding of the role's responsibilities.

• Skills Assessment/Demonstration: Candidates may be asked to demonstrate basic measuring skills, discuss their approach to customer consultations, or talk through how they would handle specific framing scenarios.

• Role-Playing: Potential for simulated customer interactions or sales scenarios to assess customer engagement and problem-solving abilities.

• Team Interaction: Opportunity to meet other team members to assess cultural fit and collaborative potential.

Portfolio Review Tips:

• Showcase Relevant Experience: While a formal portfolio is not required, prepare to discuss specific examples of successful sales, customer service interactions, problem-solving situations, and any experience with visual merchandising or inventory.

• Quantify Achievements: Whenever possible, use numbers to illustrate impact (e.g., "Increased custom framing sales by X%," "Achieved Y% of sales target").

• Demonstrate Process Understanding: Be ready to explain your approach to a customer consultation, from greeting to closing the sale, and how you ensure quality and timeliness.

• Highlight Technical Skills: Be prepared to discuss your experience with framing equipment, glass cutting, and any relevant software (e.g., POS systems).

• Articulate Leadership Potential: Discuss instances where you've taken initiative, trained others, or stepped up in a lead capacity.

Challenge Preparation:

• Customer Service Scenarios: Practice responding to common customer inquiries, complaints, and requests for custom framing solutions. Focus on empathy, problem-solving, and offering viable solutions.

• Sales Approach: Prepare to articulate your sales process for custom framing, including how you identify customer needs, recommend products, and overcome objections.

• Operational Knowledge: Be ready to discuss your understanding of inventory management, merchandising standards, and the importance of following SOPs for safety and efficiency.

• Company Research: Familiarize yourself with Michaels' mission, values, and products, particularly their custom framing services.

📝 Enhancement Note: The interview process will likely focus on practical skills, customer interaction, and sales ability. Candidates should be ready to provide concrete examples of their experience and demonstrate their understanding of retail operations and customer service.

🛠 Tools & Technology Stack

Primary Tools:

• Point of Sale (POS) Systems: For processing transactions, managing sales data, and potentially customer loyalty program enrollment.

• Framing Equipment: Specialized machinery and tools for cutting mats, assembling frames, and securing artwork (e.g., mat cutters, frame joiners, v-nailers, heat presses).

• Glass Cutter: Essential for precise cutting of glass or acrylic for frames.

• Measuring Tools: Tape measures, rulers, and other precision instruments for accurate framing dimensions.

• Inventory Management Software/Systems: For tracking stock levels of ready-made frames, mat boards, moulding, and supplies.

Analytics & Reporting:

• Sales Reports: Generated from POS systems to track individual and department sales performance.

• KPI Dashboards: Potentially used by management to monitor key performance indicators such as sales conversion, average transaction value, and production efficiency.

CRM & Automation:

• Customer Database/Loyalty Programs: To manage customer information, track purchase history, and facilitate targeted marketing or loyalty rewards.

• Order Management Systems: For tracking the status of custom framing orders from creation to completion.

📝 Enhancement Note: Proficiency with manual tools and basic computer systems is essential. While advanced software knowledge isn't explicitly stated, familiarity with POS and inventory systems is expected. The emphasis is on practical application of tools within a retail sales and production environment.

👥 Team Culture & Values

Operations Values:

• Creativity & Inspiration: Michaels champions the joy of creativity and aims to inspire customers in their crafting and decorating endeavors.

• Customer Focus: A strong emphasis on building relationships, providing excellent service, and creating memorable customer experiences.

• Teamwork & Collaboration: Encourages mutual support, respect, and positivity among team members to achieve common goals.

• Accountability & Excellence: Commitment to adhering to SOPs, delivering high-quality work, and driving performance metrics.

• Safety & Integrity: Prioritizing a safe working environment and upholding ethical business practices.

Collaboration Style:

• Cross-Functional Support: Team members are expected to assist across different areas of the store as needed to ensure smooth operations and excellent customer service.

• Mentorship & Training: The Senior Framer role involves training and supporting other team members, fostering a culture of shared learning and development.

• Open Communication: Encouragement of positive interactions and respectful communication to resolve issues and improve processes.

• Shared Goals: Working together towards store-wide sales targets and operational objectives.

📝 Enhancement Note: The culture at Michaels is centered around fostering creativity, prioritizing the customer, and operating with integrity and efficiency. Teamwork and a willingness to support one another are key components of this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Sales and Production: Juggling the demands of actively selling custom framing solutions while simultaneously producing high-quality orders efficiently.

• Customer Expectations Management: Handling diverse customer needs and sometimes unrealistic expectations regarding custom framing design, cost, or turnaround time.

• Technical Skill Mastery: Continuously refining framing techniques, operating equipment safely, and staying updated on new materials and design trends.

• Lead Capacity Responsibilities: Stepping into a lead role effectively in the absence of management, requiring decision-making and problem-solving under pressure.

• Maintaining Store Standards: Ensuring the framing area and relevant store sections are always well-merchandised, stocked, and clean, even during busy periods.

Learning & Development Opportunities:

• Advanced Framing Techniques: Opportunities to deepen expertise in complex framing methods, preservation techniques, and specialized materials.

• Sales & Customer Service Training: Development in consultative selling, relationship building, and advanced customer engagement strategies.

• Leadership Skills: Training in team guidance, conflict resolution, operational oversight, and performance management through the lead capacity.

• Product Knowledge Expansion: Learning about a wider range of art, decor, and crafting products to better assist customers.

• Cross-training: Gaining experience in other store departments to broaden retail operational knowledge.

📝 Enhancement Note: The role presents opportunities to develop specialized skills in custom framing and retail sales leadership, while also requiring adaptability and problem-solving in a fast-paced environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to consulting with a customer who wants to frame a valuable piece of art. What questions would you ask, and how would you guide them to a solution?" (Assesses sales process, customer engagement, and product knowledge.)

• "Imagine a customer is unhappy with the framing quote. How would you handle this situation to retain their business and find a suitable resolution?" (Tests problem-solving, negotiation, and customer service skills.)

Company & Culture Questions:

• "Why are you interested in working for Michaels, specifically in the custom framing department?" (Assesses motivation and understanding of the brand.)

• "How do you contribute to a positive and collaborative team environment in a retail setting?" (Gauges teamwork and cultural fit.)

Portfolio Presentation Strategy:

• Narrate Your Experience: Instead of a formal portfolio, be ready to tell compelling stories about your past roles. Use the STAR method (Situation, Task, Action, Result) to describe specific achievements in sales, customer service, problem-solving, or leadership.

• Quantify Your Impact: For sales roles, be prepared to discuss metrics like sales targets met, conversion rates, or average transaction value improvements you've contributed to.

• Demonstrate Technical Proficiency: Clearly articulate your experience with framing tools, equipment, and processes. If you have examples of framing projects you're proud of (even personal ones), be ready to describe them.

• Showcase Problem-Solving: Highlight instances where you identified an operational issue or customer challenge and implemented a solution that improved outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a customer-centric sales approach, and an understanding of retail operations and company values. Be ready to articulate your experience with concrete examples.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Michaels Careers portal.

• Tailor your resume: Highlight any experience in retail sales, customer service, visual merchandising, or hands-on crafting/building roles. Quantify achievements whenever possible.

• Prepare for behavioral questions: Practice using the STAR method to answer questions about your experience with customer interactions, problem-solving, teamwork, and leadership.

• Research Michaels: Familiarize yourself with their mission, values, product offerings (especially custom framing), and recent initiatives. Understand their commitment to creativity and customer experience.

• Be ready to discuss your framing skills: Articulate your experience with framing equipment, materials, and the custom framing process. If you have relevant personal projects, be prepared to discuss them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.