Senior Graphic Designer at Weekday AI

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Weekday AI (Client Role)

Location: Chennai, Tamil Nadu, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 30, 2026

Experience Level: Mid-Senior Level (2-7 years)

Remote Status: On-site

🚀 Role Summary

Spearhead the creation of bold, youthful, and visually engaging creative assets for digital campaigns, social media, and packaging.
Drive visual storytelling and design innovation within a fast-paced consumer brand environment.
Translate marketing objectives and audience preferences into compelling visual experiences and impactful brand assets.
Leverage and experiment with emerging AI-powered creative tools to enhance content quality and production efficiency.
Collaborate cross-functionally with marketing and content teams to conceptualize and execute innovative campaign ideas.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the description strongly implies a role within a marketing or GTM function, focusing on campaign execution and brand representation. This suggests a close alignment with Marketing Operations or a dedicated creative function supporting Go-To-Market strategies, especially given the emphasis on digital campaigns, social media, and AI tools. The "Client Role" aspect means the candidate will be working for Weekday AI's client, so understanding the client's industry and brand is crucial.

📈 Primary Responsibilities

Design and produce high-quality digital creatives, social media content, campaign visuals, packaging designs, and website graphics that resonate with young audiences.
Create engaging short-form videos, reels, animations, and motion graphics for various digital platforms, ensuring adherence to brand guidelines.
Edit and optimize video content for social media, marketing campaigns, and broader brand communication strategies, focusing on impact and engagement.
Collaborate closely with marketing, content, and creative teams to brainstorm and develop innovative campaign concepts that align with business objectives.
Ensure strict brand consistency across all visual communication channels, from digital assets to physical product packaging.
Develop creative assets that effectively communicate product value propositions and align with specific audience preferences and market trends.
Actively explore, test, and implement AI-powered design tools (e.g., Midjourney, DALL·E, Runway) to enhance creative output and streamline production workflows.
Stay abreast of evolving design trends, cutting-edge motion graphics techniques, and emerging digital content formats to maintain a competitive creative edge.
Support product launches, promotional campaigns, and seasonal marketing initiatives by delivering impactful and timely creative assets.
Effectively manage multiple design projects simultaneously, prioritizing tasks to ensure timely delivery without compromising high creative standards or brand integrity.

📝 Enhancement Note: The responsibilities emphasize a blend of traditional graphic design, video editing, and a forward-thinking approach to AI tools, typical of a senior creative role supporting dynamic marketing efforts. The need to "maintain brand consistency" and "develop creative assets that align with business objectives" highlights the operational aspect of this creative role, aligning it with GTM functions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: 3–7 years of progressive experience in graphic design, motion graphics, visual communication, or related creative roles, preferably within a consumer brand or agency environment.

Required Skills:

Proven expertise in designing high-quality digital creatives, social media content, campaign visuals, and packaging designs.
Strong portfolio showcasing a range of creative, vibrant, and consumer-focused design work, demonstrating a youthful aesthetic.
Advanced proficiency in Figma, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, and After Effects.
Deep understanding of typography, color theory, layout design principles, branding fundamentals, and effective visual storytelling techniques.
Demonstrated experience in creating engaging motion graphics, short-form videos (reels, animations), and social-first content.
Ability to ideate creatively and translate abstract concepts into compelling visual experiences that drive engagement.
Meticulous attention to detail and a strong commitment to maintaining high-quality design standards across all deliverables.
Comfort and adaptability in working within a dynamic, fast-paced environment with multiple stakeholders and tight deadlines.

Preferred Skills:

Experience with AI creative tools such as Midjourney, DALL·E, RunwayML, Leonardo AI, or similar platforms.
Familiarity with 3D design tools like Blender or Cinema 4D.
Experience in product photography/videography or lifestyle content creation.
Understanding of marketing campaign strategies and how creative assets contribute to overall GTM success.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite applications and Figma points to a need for technical design proficiency. The strong preference for AI tool experience indicates a forward-looking company seeking to integrate new technologies into their creative workflows, a key aspect in modern Marketing Operations and GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a diverse range of creative work, with a strong emphasis on digital campaigns, social media content, and packaging design.
Clear examples of how design solutions addressed specific business objectives or audience engagement challenges.
Demonstrations of motion graphics, animation, and short-form video creation skills.
Visual evidence of maintaining brand consistency across various platforms and campaign touchpoints.

Process Documentation:

Candidates should be prepared to discuss their design process, from concept ideation and research to execution and final delivery.
Ability to articulate how they manage project workflows, collaborate with stakeholders, and iterate on designs based on feedback.
Examples of how they ensure design quality and maintain brand integrity throughout the creative lifecycle.

📝 Enhancement Note: For a senior creative role supporting marketing, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, process management, and adaptability to new tools, particularly AI, which is a key differentiator.

💵 Compensation & Benefits

Salary Range: Rs 400,000 - Rs 600,000 per annum (INR 4-6 LPA). This range is competitive for a Senior Graphic Designer role in Chennai with the specified experience level.

Benefits: Specific benefits are not detailed in the provided information. However, typical benefits for a full-time role in this industry and location might include:

Health insurance (medical, dental, vision)
Paid time off (vacation, sick leave, public holidays)
Professional development opportunities (training, workshops, conferences)
Potential for performance-based bonuses or incentives
Contribution to provident fund or retirement savings schemes

Working Hours: 40 hours per week. This is a full-time, on-site position.

📝 Enhancement Note: The salary range provided is specific and aligns with the "Senior Graphic Designer" title and the 3-7 years of experience requirement in Chennai. While benefits aren't listed, standard industry offerings should be expected. The 40-hour work week is typical, but the fast-paced environment might necessitate occasional overtime, especially during campaign pushes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-focused) and Consumer Brands. Weekday AI acts as an intermediary or platform for clients, so the candidate will be immersed in the client's specific industry, which is implied to be consumer-facing given the emphasis on "bold, youthful, and visually engaging" designs. The role's focus on digital campaigns, social media, and packaging strongly suggests a company with a significant direct-to-consumer (DTC) or retail presence.

Company Size: Not explicitly stated for Weekday AI or its client. However, the need for a Senior Graphic Designer suggests a company that has established marketing operations and a recognized brand presence. The mention of AI tools and modern design techniques implies a company that is likely growing or scaling its operations.

Founded: Not specified.

Team Structure:

The candidate will work within a creative or marketing department of Weekday AI's client.
Likely to report to a Creative Director, Marketing Manager, or Head of Design.
Will collaborate closely with marketing specialists, content creators, social media managers, and potentially product development teams.

Methodology:

Data-driven creative development, utilizing insights into audience preferences and campaign performance.
Agile and iterative design processes to adapt to fast-paced market changes and client feedback.
Emphasis on leveraging AI and modern design techniques to enhance efficiency and creativity.
Collaborative approach to brainstorming and concept development.

Company Website: [Weekday AI Client Website - To be researched by candidate]

📝 Enhancement Note: The "client role" aspect is crucial. Candidates must research Weekday AI and then focus their efforts on understanding the specific client's industry, target audience, and brand identity. The emphasis on "youthful" and "consumer brand" points towards industries like fashion, lifestyle, food & beverage, or consumer electronics.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the creative function, closely linked to Go-To-Market (GTM) operations. It requires a high degree of autonomy, creative leadership within project scope, and the ability to mentor or guide junior designers if the team structure allows.

Reporting Structure: Typically reports to a Creative Lead, Art Director, or Marketing Manager. May also liaise with project managers or brand managers for specific campaign needs.

Operations Impact: The Senior Graphic Designer plays a vital role in shaping the brand's perception and driving customer engagement through compelling visuals. Their work directly impacts marketing campaign effectiveness, social media reach, brand recall, and ultimately, consumer purchasing decisions. The successful execution of their designs contributes directly to the success of the client's Go-To-Market strategies.

Growth Opportunities:

Skill Specialization: Deepen expertise in AI-powered design tools, advanced motion graphics, 3D design, or specific areas like packaging innovation.
Creative Leadership: Transition into an Art Director or Creative Lead role, managing a team of designers and overseeing larger creative projects.
Cross-Functional Movement: Move into broader marketing roles, leveraging design expertise to inform campaign strategy or content development.
Industry Expertise: Become a specialist in designing for specific consumer product categories or emerging digital platforms.

📝 Enhancement Note: The growth path from Senior Graphic Designer often involves taking on more strategic creative responsibilities, managing projects or teams, and potentially influencing broader marketing strategies. The emphasis on AI integration suggests a future where this role evolves into managing AI-assisted creative workflows.

🌐 Work Environment

Office Type: On-site in Chennai. This suggests a traditional office setting where collaboration and in-person brainstorming are valued.

Office Location(s): Chennai, Tamil Nadu, India. Specific details about the office's accessibility, amenities, or proximity to public transport would need to be confirmed.

Workspace Context:

Likely a collaborative office environment with shared creative spaces.
Access to necessary design hardware and software, including high-performance workstations.
Opportunities for direct interaction with marketing teams, content creators, and other creative professionals.
An environment that encourages creative experimentation and the adoption of new technologies.

Work Schedule: Standard 40-hour work week, but the fast-paced nature of consumer branding and campaign launches may require flexibility and occasional overtime, especially around key deadlines.

📝 Enhancement Note: An on-site role in a creative position often fosters a dynamic, collaborative atmosphere. The focus on AI and modern techniques suggests an office that embraces technological advancements and innovative working practices.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio for experience, skills, and aesthetic alignment.
Portfolio Presentation & Interview: A session where the candidate walks through their portfolio, discussing key projects, design process, problem-solving approaches, and insights gained. This is where they'll articulate their understanding of visual storytelling and brand consistency.
Technical/Practical Assessment: Potentially a design challenge or a discussion about specific software capabilities (e.g., Figma, After Effects, AI tools). This might involve a short design task or a case study analysis.
Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with company values and the client's brand culture.
Final Interview: With senior leadership to discuss overall fit and strategic contributions.

Portfolio Review Tips:

Curate Strategically: Select projects that best showcase experience with digital campaigns, social media, packaging, and motion graphics, especially those with a "youthful" and "vibrant" aesthetic.
Tell a Story: For each project, articulate the brief, your role, the creative process, challenges faced, solutions implemented, and the measurable impact or outcome.
Highlight AI Integration: If you have experience with AI tools, showcase specific examples of how you used them to enhance creativity, efficiency, or achieve unique visual outcomes.
Demonstrate Brand Understanding: Include examples where you successfully maintained brand consistency or adapted designs for different platforms while staying true to a brand's identity.
Quality over Quantity: Focus on a few strong, well-documented projects rather than a large volume of less impactful work.
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., a personal website or a well-structured PDF).

Challenge Preparation:

Be ready to discuss your approach to common design challenges: tight deadlines, conflicting feedback, conceptual block, and integrating new technologies.
Prepare to explain your understanding of the client's brand and target audience, and how you would approach designing for them.
Practice articulating your design decisions and their rationale clearly and concisely.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates should prepare to not only show their work but also to explain the strategic thinking and operational processes behind it, especially concerning AI tools and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (essential for collaborative design and prototyping)
Graphic Design: Adobe Illustrator (vector graphics, logos, illustrations)
Photo Editing: Adobe Photoshop (image manipulation, retouching, digital art)
Motion Graphics & Video Editing: Adobe Premiere Pro (video editing, sequencing, basic effects), Adobe After Effects (advanced motion graphics, animation, visual effects)

Analytics & Reporting: While not direct responsibilities, an understanding of how design impacts engagement metrics (e.g., click-through rates, social media engagement, conversion rates) is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics dashboards) would be a plus.

CRM & Automation: Not directly relevant to this role, but understanding how visual assets are deployed within marketing automation platforms or CRM-driven campaigns can be advantageous.

AI & Emerging Tools:

AI Image Generators: Midjourney, DALL·E, Leonardo AI (for concept generation, asset creation)
AI Video Tools: RunwayML (for video editing, generation, effects)
3D Design (Preferred): Blender, Cinema 4D (for potential 3D rendering, product visualization)

📝 Enhancement Note: The tech stack is heavily focused on creative software. Proficiency in the Adobe Creative Suite and Figma is non-negotiable. The strong emphasis on AI tools indicates a forward-thinking approach and a desire for candidates who are early adopters and skilled in integrating these technologies into their workflow.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to push creative boundaries and explore new design approaches, especially with AI.
Collaboration: Working effectively with marketing teams and other stakeholders to achieve shared goals.
Precision & Quality: A commitment to high standards in design execution and brand representation.
Adaptability: Willingness to learn new tools and techniques in a rapidly evolving digital landscape.
Impact-Oriented: Focusing on how design contributes to business objectives and audience engagement.

Collaboration Style:

Highly collaborative, with frequent interaction between designers, marketers, and content creators.
Open to feedback and iterative design processes.
Emphasis on clear communication to ensure alignment on creative brief and project goals.
A culture that encourages sharing ideas and best practices, especially concerning new tools and techniques.

📝 Enhancement Note: The culture is likely dynamic and results-oriented, typical of a consumer-facing brand or agency. The emphasis on innovation and collaboration suggests a supportive environment where creative contributions are valued and new technologies are embraced.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Brand Constraints: Delivering innovative designs that still adhere to strict brand guidelines and client objectives.
Rapidly Evolving Tools & Trends: Keeping pace with new design software, AI capabilities, and digital marketing trends.
Managing Multiple Projects: Effectively prioritizing and executing on a diverse range of creative tasks under tight deadlines.
Integrating AI Seamlessly: Learning to use AI tools not just as novelties, but as integrated parts of a professional design workflow that enhance quality and efficiency.

Learning & Development Opportunities:

AI Tool Mastery: Becoming an expert in cutting-edge AI creative platforms.
Advanced Motion Design: Developing sophisticated animation and video editing skills.
3D Design Proficiency: Acquiring skills in 3D modeling and rendering.
Brand Strategy: Gaining a deeper understanding of how design impacts broader marketing and business strategies.
Mentorship: Potential to learn from senior creatives or marketing leaders within the client organization.

📝 Enhancement Note: The primary growth opportunity lies in mastering AI-driven creative processes and potentially leading creative output in this new paradigm. The role offers a chance to be at the forefront of integrating AI into consumer brand marketing.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing a visual concept for a new digital campaign targeting a young demographic." (Focus on ideation, research, and how you'd incorporate AI).
"How do you ensure brand consistency across different platforms while still pushing creative boundaries?" (Highlight your understanding of brand guidelines and strategic design).
"Walk us through a project where you used AI tools to achieve a creative outcome that wouldn't have been possible otherwise." (Prepare a specific case study).

Company & Culture Questions:

"What do you know about our client's brand and their target audience? How would your design approach resonate with them?" (Thorough research is key here).
"How do you stay updated with the latest design trends and emerging technologies like AI?" (Show your passion for continuous learning).

Portfolio Presentation Strategy:

Structure: Organize your presentation logically. Start with an overview of your experience, then dive into 2-3 key projects, detailing the challenge, your solution, and the outcome.
Focus on Impact: For each project, explain why you made certain design choices and how they contributed to the project's goals (e.g., increased engagement, brand recall, sales).
AI Showcase: If you have AI work, dedicate specific slides to explain the tools used, the process, and the unique results achieved.
Conciseness: Be clear, direct, and avoid jargon. Aim for impactful visuals and concise explanations.
Engagement: Be prepared for questions and engage in a dialogue about your work and design philosophy.

📝 Enhancement Note: Interviewers will be looking for both creative talent and a strategic, process-oriented mindset. Strong preparation around the client's brand, your portfolio's impact, and your experience with AI tools will be crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

Submit your application through the Workable portal, ensuring your resume and portfolio are attached.
Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with digital campaigns, social media content, packaging design, motion graphics, and a youthful aesthetic. If you have AI tool experience, ensure it's prominently featured.
Resume Optimization: Update your resume to clearly list your proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects), and any AI creative tools. Quantify achievements where possible (e.g., "Designed campaign assets that increased social media engagement by X%").
Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and the impact of your work. Prepare to discuss your experience with AI tools and your understanding of the client's brand.
Company Research: Thoroughly research Weekday AI and, more importantly, the specific client for whom this role is being hired. Understand their brand, target audience, and current marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Graphic Designer