Graphic Designer, Marketing (18-month contract)

📍 Job Overview

Job Title: Graphic Designer, Marketing (18-month contract)

Company: Pela Case Corporation

Location: Kelowna, BC, Canada (or remote within West Coast Canada)

Job Type: Contract

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (1 day in office if in Kelowna) / Remote

🚀 Role Summary

• Develop and execute high-impact visual creative assets for paid media, email marketing, and website channels to drive customer acquisition and engagement.

• Ensure visual brand consistency and cohesiveness across all digital touchpoints, from social commerce to email campaigns and website banners.

• Leverage performance data (CTR, ROAS, engagement metrics) to inform creative decisions and rapidly iterate on designs that optimize conversion rates.

• Collaborate closely with cross-functional teams, including Growth, Creative, Social, and Product, to translate marketing objectives into compelling visual narratives.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required skills strongly indicate a focus on performance marketing creative and social commerce design, aligning it closely with marketing operations and creative operations functions. The emphasis on data-driven iteration and conversion optimization is a key indicator of this operational focus within a creative role.

📈 Primary Responsibilities

• Design conversion-driving static and motion graphics for paid media campaigns across Meta, TikTok, YouTube, and Google Ads, with a focus on rapid testing and scaling successful creative.

• Create social-commerce-native content, including TikTok Shop assets and UGC-style edits, specifically designed to convert discovery into purchases.

• Partner with the email marketing specialist to design engaging weekly campaign emails, product launch announcements, and community placements, including variants for A/B testing to identify drivers of opens, clicks, and purchases.

• Design and maintain website assets such as banners, icons, Product Detail Page (PDP) elements, and landing pages that enhance user experience, support campaign goals, and maintain brand consistency.

• Develop user-centric landing pages optimized for interaction and direct purchases, aligning with campaign objectives and seasonal priorities.

• Act as a brand guardian across all channels, ensuring playfulness, consideration, and brand cohesiveness in paid ads, emails, PDPs, and organic posts.

• Collaborate with growth, creative, social, and product teams to ensure swift concept-to-launch timelines for marketing initiatives.

• Utilize performance data (CTR, ROAS, engagement) to refine creative strategies and rapidly iterate on designs that demonstrate measurable impact.

• Provide design support for occasional packaging, print collateral, and retail assets as required.

📝 Enhancement Note: The core responsibilities are heavily weighted towards performance marketing and e-commerce design within a direct-to-consumer (DTC) context. This involves not just aesthetic design but also a deep understanding of conversion optimization, A/B testing, and data-driven iteration, which are hallmarks of marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. Educational backgrounds in Graphic Design, Marketing, Communications, or a related field are beneficial.

Experience: Minimum of 4 years of design experience, with a significant focus on performance marketing creative and direct-to-consumer (DTC) or e-commerce brands.

Required Skills:

• Proven expertise in designing high-performing creative for paid social platforms (Meta, TikTok, YouTube, Google Ads).

• Strong proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Demonstrated experience with Figma for design workflows and collaboration.

• A robust portfolio showcasing both conversion-driving social/paid work and a keen understanding of brand aesthetics.

• Genuine fluency in social commerce trends, formats, and native content strategies across key platforms.

• Experience designing for email campaigns and maintaining brand consistency across web assets (banners, PDPs, landing pages).

• Ability to interpret and apply performance data (CTR, ROAS, engagement) to creative decision-making.

• Self-starter mentality with the ability to move fast, take feedback constructively, and prioritize shipping over perfection. Preferred Skills:

• Comfort and experience with motion graphics or animation design.

• Experience with print design and packaging.

• A demonstrated passion for sustainability-focused design and brands.

📝 Enhancement Note: The emphasis on "performance and marketing creative for DTC or e-commerce brands" and "conversion-driving social and paid work" highlights the need for a designer who understands marketing funnel stages and can design for specific campaign objectives, not just aesthetic appeal. This is a key differentiator for operations-minded candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work samples that explicitly demonstrate the ability to drive conversions and engagement through design, particularly in paid social and e-commerce contexts.

• Case studies or detailed project descriptions that highlight the problem, your design solution, the process, and the measurable results (e.g., increased CTR, ROAS, conversion rates).

• Examples of cohesive visual storytelling across multiple channels (paid media, email, web) for a single campaign or brand.

• Demonstration of brand guardianship, showing how you maintain brand integrity while adapting creative for different platforms and performance goals. Process Documentation:

• Showcase your process for taking a design from initial brief or performance data insights to a final, deployed asset, emphasizing speed and iteration.

• Illustrate how you incorporate feedback from stakeholders (e.g., Growth, Product, Marketing) into your design workflow.

• If applicable, provide examples of how you've used A/B testing results to inform subsequent design iterations and improve campaign performance.

📝 Enhancement Note: For a role blending creative with performance, the portfolio must go beyond aesthetics to prove the candidate's ability to impact business metrics. This section guides applicants to showcase their process-driven approach and results-orientation, which are critical for operations roles.

💵 Compensation & Benefits

Salary Range: $65,000 - $80,000 CAD per year.

Benefits:

• 18-month contract position with a leading sustainability-focused brand.

• Opportunity to work on innovative products like compostable phone cases and the Lomi smart-waste appliance.

• Exposure to a dynamic, fast-paced, and evolving work environment.

• Potential for growth and learning within a mission-driven company.

• The opportunity to contribute to a waste-free future.

Working Hours: Standard full-time hours, likely around 40 hours per week. Flexibility may be offered given the hybrid/remote nature of the role, but a strong commitment to meeting deadlines for rapid-cycle marketing campaigns is expected.

📝 Enhancement Note: The provided salary range is specific and falls within typical mid-level graphic design roles in Canada, adjusted for the contract nature. The benefits are derived from the company description, focusing on mission and work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Consumer Goods, Sustainability, Technology (Smart Home Appliances). Pela Case Corporation is at the forefront of sustainable product innovation, with a strong emphasis on direct-to-consumer (DTC) sales and community building.

Company Size: Likely medium to large, given the scope of operations described (multiple product lines, diverse marketing channels, established brand presence).

Founded: Founded in 2010, Pela Case Corporation has grown from a single innovative product to a multi-faceted brand focused on reducing waste. This history suggests a culture that evolves with innovation and market demands.

Team Structure:

• The role reports to the Director of Brand and Creative, indicating a structured creative department within the marketing function.

• Collaboration is expected across Paid Media, Email and Retention Marketing, Website, Organic Social, Growth, Creative, and Product teams, highlighting a highly cross-functional operational environment.

• The team operates in a digital-first, hybrid model, fostering a blend of in-person collaboration (if in Kelowna) and remote teamwork across Canada. Methodology:

• Data-Driven Decision Making: The company explicitly values "data-backed, creative decisions" and using "performance data... to sharpen creative decisions and iterate quickly."

• Agile & Iterative: The culture embraces "testing, learning, and growing," "smart risk-taking," and moving fast with a "90% solution," indicating a preference for iterative development and rapid deployment.

• Solutions-Oriented & Action-Focused: Emphasis on being "solutions-focused," taking "decisive action," and the ability to "just get sh*t done."

Company Website: https://pelacase.com/

📝 Enhancement Note: The company culture is strongly defined by its values: Community, Creativity, Courage, and Consciousness. This translates to an environment that values impact, innovation, risk-taking, and a proactive, "get it done" attitude, which are all crucial for effective operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a strong focus on performance marketing. While the title is "Graphic Designer," the responsibilities and required skills elevate it beyond traditional graphic design, demanding a strategic understanding of marketing objectives and data-driven optimization. It's a crucial operational role within the marketing creative function.

Reporting Structure: The designer reports to the Director of Brand and Creative. This provides a clear reporting line within a creative leadership structure, allowing for mentorship and strategic direction.

Operations Impact: This role has a direct impact on revenue by creating visual assets designed to drive conversions, engagement, and sales across key marketing channels. The success of paid media campaigns, email marketing performance, and website conversion rates is heavily influenced by the quality and effectiveness of the creative output.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative, social commerce design, and data-informed visual strategy, which are highly sought-after skills in marketing operations.

• Cross-Functional Exposure: Gain extensive experience collaborating with diverse teams (Growth, Product, Social), enhancing understanding of broader business objectives and GTM strategies.

• Brand & Product Innovation: Work with innovative, sustainability-focused products, offering opportunities to develop creative for cutting-edge consumer goods.

• Contract to Potential Full-Time: While an 18-month contract, successful performance and business needs could open doors for future opportunities within the company.

📝 Enhancement Note: The "contract" nature and specific focus on performance marketing mean growth opportunities are tied to demonstrating direct business impact and adaptability. Candidates should frame their growth aspirations around mastering performance-driven creative operations.

🌐 Work Environment

Office Type: Hybrid. For those in Kelowna, BC, there will be in-office days, fostering in-person collaboration. For remote team members, the environment is digital-first.

Office Location(s): The primary location is Kelowna, BC, with remote options available for candidates on the West Coast of Canada. This suggests a distributed team structure.

Workspace Context:

• Collaborative & Dynamic: The environment is described as "fast-paced change," requiring "high energy" and comfort with "uncertainty." Collaboration is key, with frequent interaction across departments.

• Tools & Technology: Access to the Adobe Creative Suite and Figma is expected. The role implies working with various digital marketing platforms (Meta, TikTok, YouTube, Google Ads) and potentially CRM/email marketing systems.

• Team Interaction: Regular connection with teammates is emphasized, whether in person or virtually, supporting a culture of shared learning and problem-solving.

Work Schedule: While a standard 40-hour work week is implied, the "move fast and iterate faster" culture suggests that a commitment to meeting project deadlines and campaign timelines is paramount. Flexibility is likely, but output and responsiveness are key performance indicators.

📝 Enhancement Note: The hybrid model and digital-first approach are typical for modern marketing operations teams, requiring strong self-management skills and effective virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio for relevant experience and skills.

• Portfolio Review & Discussion: A deeper dive into your portfolio is expected, focusing on specific projects that demonstrate conversion-driving design, brand consistency, and your process. Be prepared to discuss your role, challenges, and outcomes.

• Skills Assessment/Case Study: You might be asked to complete a design challenge or a mini-case study that simulates a real-world task, such as designing ad creative for a specific product or campaign objective. This will assess your creative approach, speed, and understanding of performance metrics.

• Team/Culture Fit Interviews: Conversations with the Director of Brand and Creative, and potentially other team members, to assess your collaboration style, problem-solving approach, and alignment with company values (Community, Creativity, Courage, Consciousness).

Portfolio Review Tips:

• Highlight Performance: Curate 3-5 strong projects that clearly show your ability to design for conversion. For each, detail the objective, your design process, the tools used, and the measurable results (e.g., "Designed a series of Meta ads that increased CTR by 15% and ROAS by 20%").

• Show Brand Versatility: Include examples that demonstrate your ability to maintain brand integrity while adapting creative for different platforms and campaign objectives.

• Explain Your Process: Be ready to walk through your thought process for each project, explaining why you made specific design choices and how you incorporated feedback or data.

• Quantify Achievements: Whenever possible, use numbers and data to support your claims about the impact of your designs.

• Tailor to Pela Case: If possible, include a speculative piece or mention how your skills align with Pela Case's sustainability mission and product lines.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt, paying attention to objectives, target audience, and platform constraints.

• Focus on Strategy: Articulate the strategic thinking behind your design choices. Why this layout? Why these colors? How does this design drive the desired action?

• Demonstrate Speed & Iteration: Be prepared to work efficiently and show how you would iterate based on feedback or simulated performance data.

• Brand Alignment: Ensure your challenge response aligns with Pela Case's brand identity and values.

📝 Enhancement Note: The emphasis on performance, data, and rapid iteration means the interview process will likely assess not just design skill but also a strategic, operations-minded approach to creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core design work).

• Figma: Crucial for collaborative design workflows, prototyping, and potentially hand-off to developers.

• Motion Graphics Software: Adobe After Effects or similar (preferred, for animation and motion graphics).

• Video Editing Software: Adobe Premiere Pro or similar (potentially for short-form content edits).

Analytics & Reporting:

• Familiarity with performance dashboards and analytics tools used for Meta Ads Manager, Google Ads, TikTok Ads Manager, and potentially Google Analytics or similar for website traffic and conversion tracking.

• Ability to interpret data from these platforms to inform design decisions. CRM & Automation:

• Experience designing for email marketing platforms (e.g., Klaviyo, Mailchimp) and understanding their design constraints and best practices.

• Familiarity with e-commerce platforms (e.g., Shopify) and their asset requirements.

📝 Enhancement Note: Proficiency in design tools is a given, but the emphasis on performance marketing implies a need for designers who can actively engage with and interpret data from advertising platforms and e-commerce systems.

👥 Team Culture & Values

Operations Values:

• Community: Fostering a strong sense of belonging and collaboration among team members and with customers. This means designs should resonate with and build community.

• Creativity: Embracing innovation, fresh ideas, and unique approaches to problem-solving, particularly in visual communication that drives action.

• Courage: Taking calculated risks, acting decisively, and being comfortable with uncertainty and pushing boundaries in design and marketing strategy.

• Consciousness: Operating with awareness of choices and their impact, especially concerning sustainability and ethical business practices. Designs should reflect this awareness.

• Action & Impact: A strong bias for action, with an emphasis on delivering results and making a tangible impact, driven by data and efficiency.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with Growth, Product, Social, and Creative teams is essential, requiring excellent communication and the ability to align diverse perspectives on visual strategy.

• Feedback-Driven: An open culture for giving and receiving feedback, with an emphasis on constructive criticism to improve creative output and campaign performance.

• Agile & Iterative: Team members are expected to work together efficiently, iterate quickly on ideas, and adapt to changing priorities in a fast-paced environment.

📝 Enhancement Note: The company's core values are deeply integrated into its operational philosophy. Candidates should demonstrate how their work ethic and design approach align with these values, especially Courage (risk-taking in creative) and Consciousness (sustainability focus).

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be creating visually appealing creative that also performs exceptionally well in direct response and conversion-focused campaigns, often with tight deadlines.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new trends, platform changes, and performance data to constantly refresh and optimize creative assets.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive visual identity across paid ads, email, social, and web, each with unique requirements and audiences.

• Working within a Contract Role: Navigating project scope, timelines, and integration into a team structure as a contract employee, while still aiming for significant impact.

Learning & Development Opportunities:

• Performance Creative Mastery: Developing deep expertise in designing for conversion across various digital ad platforms.

• Social Commerce Expertise: Gaining hands-on experience with cutting-edge social commerce features and content strategies.

• Data-Informed Design: Enhancing skills in using analytics to drive creative decisions and demonstrate ROI.

• Sustainability Branding: Working with a mission-driven brand offers unique opportunities to explore creative expression for environmental impact.

📝 Enhancement Note: Challenges in this role are directly tied to the operational demands of modern digital marketing: speed, data, and results. Growth opportunities are centered around mastering these operational aspects of creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a paid social ad that significantly outperformed others. What was your process, what were the key design elements, and what were the results?" (Focus on data, iteration, and problem-solving).

• "How do you balance maintaining brand identity with the need to create conversion-focused creative for platforms like TikTok or Meta?" (Highlight your understanding of brand guardianship and performance marketing).

• "Walk us through your process for designing an email campaign from brief to deployment. How do you ensure it's both on-brand and effective?" (Demonstrate your workflow and attention to detail). Company & Culture Questions:

• "What excites you about Pela Case's mission and products, particularly our focus on sustainability?" (Show genuine interest and alignment with company values).

• "How do you handle constructive criticism on your designs, especially from performance-focused stakeholders?" (Emphasize your adaptability and commitment to results).

• "Describe your experience working in a fast-paced, iterative environment. How do you manage multiple projects and deadlines effectively?" (Highlight your organizational skills and proactive approach). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, with each project including a title, brief description, your role, the challenge, your solution, and quantifiable results.

• Narrative: Tell a story for each case study. Why did you design it that way? What problem were you solving? How did it contribute to business goals?

• Data Focus: For performance-related projects, explicitly state metrics like CTR, ROAS, conversion rate increases, or engagement uplifts.

• Brand Integration: Ensure your presentation style and the examples you choose reflect an understanding of brand cohesiveness and visual storytelling.

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most impactful work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strategic, data-driven, and operationally efficient approach to creative development within a marketing context.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select and refine 3-5 of your strongest projects that specifically showcase conversion-driving social media and paid media creative for DTC or e-commerce brands. Ensure each project clearly highlights the impact and results achieved.

• Optimize Your Resume: Tailor your resume to emphasize your experience in performance marketing creative, social commerce, and proficiency with Adobe Creative Suite and Figma. Quantify achievements wherever possible.

• Prepare Your Narrative: Practice articulating your design process, your approach to balancing brand and performance, and your ability to iterate based on data for your portfolio pieces.

• Research Pela Case: Familiarize yourself with Pela Case's brand, products (phone cases, Lomi), mission, and core values. Understand how your design skills and passion for sustainability align with their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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