Architectural & Graphic Designer

📍 Job Overview

Job Title: Architectural & Graphic Designer

Company: RLF

Location: Orlando, Florida, United States

Job Type: Full-time

Category: Design Operations / GTM Enablement

Date Posted: 2026-07-30T20:47:19

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive design excellence and creative vision by developing compelling architectural visualizations, graphics, and design assets that support firm initiatives and client projects.

• Translate complex architectural, engineering, and planning concepts into clear, engaging visual communications for both internal stakeholders and external clients, enhancing GTM enablement.

• Maintain and evolve RLF's visual identity and brand standards across all digital and print platforms, ensuring cohesive brand messaging for sales and marketing efforts.

• Collaborate with cross-functional teams, including Studio Fritz, project teams, clients, and leadership, to establish design strategies and foster a culture of innovation.

• Leverage emerging visualization and AI-assisted design tools to enhance creativity, improve efficiency, and deliver high-quality client deliverables that support business development.

📝 Enhancement Note: While the title is "Architectural & Graphic Designer," the responsibilities and emphasis on client-facing deliverables, proposal support, and firm branding indicate a strong connection to GTM enablement and design operations. The role bridges creative design with business objectives, requiring proficiency in tools and strategies that support sales and marketing efforts.

📈 Primary Responsibilities

• Collaborate with the Studio Fritz team to create compelling architectural visualizations, graphics, and design assets that support projects, clients, and firm initiatives, directly impacting GTM materials.

• Transform complex architectural, engineering, and planning concepts into clear, engaging visual communications for internal and external audiences, crucial for proposal development and client presentations.

• Help maintain and evolve RLF's visual identity, brand standards, and graphic design systems across digital and print platforms, ensuring brand consistency in all client-facing communications.

• Design client-facing deliverables, including project narratives, infographics, signage, branding, and environmental graphics, to enhance the firm's market presence and client engagement.

• Collaborate directly with both team and clients to understand project vision, goals, constraints, and user experience, translating feedback into thoughtful design solutions that align with business objectives.

• Support proposal development, interviews, presentations, and pursuit materials with impactful visual storytelling and presentation graphics, directly contributing to sales pipeline success.

• Ensure consistency, quality, and attention to detail across all graphic, branding, and visualization deliverables, upholding RLF's reputation for excellence.

• Represent RLF and Studio Fritz in client meetings, design reviews, community engagement events, and professional organizations, as appropriate, acting as a brand ambassador.

• Develop 3D renderings to a high standard of excellence and provide support in modeling, enhancing the visual appeal of project portfolios and marketing collateral.

• Create and execute impactful design solutions that elevate the overall client experience and drive business success through effective visual communication.

• Leverage emerging visualization and AI-assisted design tools, where appropriate, to enhance creativity, improve efficiency, and support high-quality client deliverables, staying at the forefront of design operations.

• Contribute to the continued growth and creative direction of Studio Fritz by advancing innovative approaches to architectural visualization, graphic communication, and experiential design.

• Foster a collaborative, creative, and solutions-oriented approach while contributing to the continued growth and evolution of Studio Fritz, promoting a positive design operations environment.

• Other duties as assigned, demonstrating flexibility and a willingness to support broader team objectives.

📝 Enhancement Note: The emphasis on client-facing deliverables, proposal support, and visual storytelling clearly positions this role within the GTM enablement function. Responsibilities are geared towards creating materials that attract clients, support sales efforts, and enhance the firm's brand perception, aligning with strategic business development goals.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, Architecture, Interior Design, or a related field from an accredited college or university strongly preferred.

• An associate degree combined with relevant professional experience will also be considered, demonstrating flexibility in educational backgrounds. Experience:

• Minimum of five years of experience in architectural design and graphic design.

• Experience in the Architecture, Engineering, and Design (AEC) industry strongly preferred, indicating a need for domain-specific understanding. Required Skills:

• Proficiency in design software such as Revit, Lumion, Rhino, SketchUp, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Enscape for architectural visualization and graphic creation.

• Strong command of Microsoft 365, with an emphasis on PowerPoint for creating impactful presentations and client deliverables.

• Demonstrated ability to manage multiple priorities, maintain accuracy, organization, attention to detail, and quality in a deadline-driven environment, critical for operations roles.

• Strong portfolio showcasing exceptional creativity and innovative, high-quality design work across both architectural and graphic design disciplines.

• Excellent communication, emotional intelligence, and collaboration skills for effective teamwork and client interaction.

• Ability to balance creativity with technical and financial feasibility, ensuring practical and executable design solutions. Preferred Skills:

• Experience with 3D modeling and rendering software beyond basic requirements.

• Familiarity with motion graphics, web design, or video editing tools to expand creative output.

• Experience working with diverse project types, including private healthcare and federal projects, demonstrating adaptability.

• Understanding or experience with AI-assisted design tools for enhanced creativity and efficiency.

📝 Enhancement Note: The requirement for a strong portfolio and proficiency in specific AEC industry software (Revit, Lumion, Enscape) highlights the need for candidates who can directly contribute to project visualization and client-facing materials. The emphasis on communication and collaboration is vital for a role that interfaces heavily with both internal teams and external clients, supporting GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of five years of diverse experience in both architectural design and graphic design, highlighting project scope and impact.

• Include a minimum of 3-5 robust case studies demonstrating the transformation of complex concepts into clear, engaging visual communications for clients.

• Present examples of client-facing deliverables such as project narratives, infographics, branding guidelines, and environmental graphics, demonstrating application in GTM contexts.

• Demonstrate proficiency in leveraging design software (Revit, Adobe Creative Suite, Lumion, etc.) through the quality and complexity of rendered visualizations and graphic assets.

• Clearly articulate the design process, problem-solving approach, and the impact of design solutions on project success and client satisfaction, emphasizing ROI where applicable. Process Documentation:

• Detail the workflow for translating architectural concepts into compelling visual stories for proposals and presentations.

• Illustrate the process for maintaining and evolving brand standards across various digital and print platforms.

• Document the collaborative process with project teams and clients to gather feedback and iterate on design solutions.

• Showcase methods for integrating emerging visualization and AI-assisted design tools into existing workflows for efficiency and innovation.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design skills in a professional context, particularly for client engagement and business development. This aligns with an operations perspective focused on tangible outputs and measurable results that support Go-To-Market strategies.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for an Architectural & Graphic Designer with 5-10 years of experience in Orlando, Florida, the estimated annual salary range is $70,000 - $95,000. This estimate considers the cost of living in Orlando, the specific requirements for AEC industry experience, and the blend of architectural and graphic design skills.

Benefits:

• Flexible Work Schedules: Accommodates work-life balance and varying project demands.

• Hybrid Office Model: Offers a balance of in-office collaboration (T-Th) and remote work flexibility (M, F), promoting operational efficiency and employee well-being.

• Paid Time Off (PTO) and Holidays: Generous leave policy to support employee rest and rejuvenation.

• Comprehensive Health Coverage: Paid Health, Dental, and Vision coverage for employees and potentially dependents.

• Retirement Savings: 401(k) plan with a Company Match to support long-term financial security.

• Income Protection: Paid Short & Long-Term Disability, Paid Life, and AD&D benefits to safeguard employees and their families.

• Employee Assistance Program (EAP): Confidential support services for personal and professional challenges.

• Supplemental Insurance: Options for Supplemental Life and Ancillary Insurance Plans for enhanced coverage.

• Professional Development: Professional Certification Reimbursement, Professional Organization Membership Reimbursement, Wellness Incentives, Tuition Reimbursement, and Student Loan Assistance to foster continuous learning and career growth.

• Additional Perks: Identity Theft Plan, Legal Plan, Volunteer Time Off, and Pet Insurance to provide comprehensive employee support.

Working Hours:

• Standard full-time hours are expected, with flexibility offered through the hybrid work schedule.

• The role requires flexibility in scheduling or work hours to support client expectations, project milestones, and team deliverables, reflecting the dynamic nature of design operations.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles in the specified location and experience level. The comprehensive benefits package indicates a strong focus on employee well-being and professional development, which are key attractors for operations professionals seeking stable and supportive work environments. The mention of flexible scheduling and potential overtime requirements is typical for roles that support client-facing deadlines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Architecture, Engineering, and Interior Design (AEC), with a specialization in healthcare and federal projects. This focus requires a deep understanding of regulatory compliance, client needs specific to these sectors, and the ability to deliver high-performance, impactful spaces.

Company Size: RLF is a nationally recognized firm, suggesting a significant employee base and established processes, likely ranging from 50-200 employees based on typical firm structures of this caliber. This size offers opportunities for impact within specialized teams while providing stability.

Founded: Over 90 years ago, indicating a long-standing reputation, deep industry expertise, and a stable foundation. This history suggests a culture that values experience, reliability, and long-term relationships, which can influence operational approaches to project management and client service.

Team Structure:

• Studio Fritz Team: The role specifically mentions collaboration with "Studio Fritz," suggesting a dedicated internal creative or visualization studio within RLF. This team likely comprises specialists in architectural visualization, graphic design, and potentially branding or experiential design.

• Reporting Structure: Likely reports to a Design Director, Studio Director, or a senior manager within the Studio Fritz team, with indirect collaboration and reporting lines to project managers and principals for project-specific tasks.

• Cross-functional Collaboration: Works closely with architectural designers, engineers, interior designers, project managers, and business development/marketing teams to support project pursuits, client presentations, and firm-wide branding initiatives.

Methodology:

• Data Analysis & Insights: While not a primary data analyst role, design decisions will be informed by project requirements, client feedback, and market trends in architectural and graphic design.

• Workflow Planning & Optimization: Focus on optimizing the design process from concept to final deliverable, ensuring efficiency and high-quality output, particularly for GTM materials.

• Automation & Efficiency: Encourages leveraging emerging visualization and AI-assisted design tools to enhance creativity and improve efficiency in producing client deliverables.

Company Website: https://www.rlf.com/

📝 Enhancement Note: The company's long history and specialization in healthcare and federal projects suggest a culture that values precision, reliability, and long-term client relationships. The mention of "Studio Fritz" implies a dedicated internal creative hub, which is a positive sign for design operations roles, offering specialized support and opportunities for creative development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level designer, requiring significant experience (5+ years) and a strong portfolio. It's a contributor role with potential for leadership within the design studio, focusing on delivering high-quality visual assets that directly support business objectives.

Reporting Structure: The role likely reports to a Design Director or Studio Manager within "Studio Fritz," with close collaboration and direction from project leads and principals for project-specific assignments. This structure allows for both creative autonomy and alignment with firm-wide strategic goals.

Operations Impact: The role has a direct impact on RLF's Go-To-Market strategy by creating compelling visual content for proposals, presentations, and marketing materials. High-quality visualizations and graphics enhance client perception, support sales efforts, and contribute to winning new business, thereby driving revenue growth.

Growth Opportunities:

• Design Specialization: Opportunities to deepen expertise in specific areas like advanced 3D rendering, AI-driven design, environmental graphics, or branding for specialized sectors (healthcare, federal).

• Leadership Development: Potential to grow into a Senior Designer, Lead Designer, or even a Studio Manager role within Studio Fritz, overseeing projects and mentoring junior designers.

• Cross-functional Skill Expansion: Exposure to project management, client relations, and business development through close collaboration, potentially leading to roles with broader strategic responsibilities in design operations or marketing.

• Industry Recognition: Opportunities to contribute to award-winning projects and gain recognition within the AEC industry through high-impact design work.

📝 Enhancement Note: The growth path for this role extends beyond pure design execution. The emphasis on client interaction, business development support, and potential leadership within the creative studio suggests pathways into more strategic design operations or even business-facing roles within the firm.

🌐 Work Environment

Office Type: The company offers a hybrid office model, with designated in-office days (Tuesday-Thursday) and remote work flexibility (Monday, Friday). This balances the need for in-person collaboration and team cohesion with individual focus time and flexibility.

Office Location(s): The primary office for this role is located at 4750 New Broad St, Orlando, FL 32814-6422. This location is in a modern business district, likely offering good accessibility and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on teamwork suggest a dynamic workspace that encourages interaction during in-office days, fostering idea exchange and problem-solving.

• Operations Tools & Technology: Access to industry-standard design software (Revit, Adobe Creative Suite, Lumion, Enscape, etc.) and potentially advanced visualization hardware will be available to support high-quality output.

• Team Interaction: Dedicated in-office days facilitate direct interaction with the Studio Fritz team, project teams, and potentially leadership, promoting a strong team culture and efficient communication flow.

Work Schedule:

• A standard full-time work schedule is expected, but the role requires flexibility to meet client expectations and project deadlines. This may involve adjusting hours or working additional time during critical project phases, which is common in design-focused operations roles.

📝 Enhancement Note: The hybrid work model is a significant aspect for operations professionals, offering a structured approach to balancing remote work benefits with the necessity of in-person collaboration, especially crucial for creative and GTM-related functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing design philosophy, process, and specific project challenges and solutions. Emphasis on how designs supported business objectives or client needs.

• Technical Assessment: Potential for a design exercise or a specific software proficiency test (e.g., creating a visualization or presentation slide based on a prompt).

• Behavioral & Cultural Fit Interview: Discussion with hiring managers and team members to assess communication skills, collaboration style, problem-solving approach, and fit with RLF's culture and Studio Fritz's team dynamics.

• Final Interview: May involve meeting with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best represent your architectural and graphic design skills, particularly those relevant to AEC, healthcare, or federal sectors.

• Showcase Process: For each project, demonstrate your thought process, from initial concept and client brief to final execution. Highlight how you translated requirements into visual solutions.

• Quantify Achievements: Where possible, include metrics or outcomes that demonstrate the success of your designs, such as improved client engagement, successful proposal wins, or enhanced brand recognition.

• Highlight Software Proficiency: Clearly indicate the tools and software used for each project, especially Revit, Adobe Creative Suite, Lumion, and Enscape, and be ready to discuss your expertise.

• Tailor to RLF: Research RLF's recent projects and clients to tailor your presentation, emphasizing how your skills can contribute to their specific needs and business goals.

Challenge Preparation:

• Design Exercise: Be prepared for a hypothetical design challenge that requires you to create a visualization or presentation graphic within a limited timeframe. Focus on clear communication, efficient use of tools, and demonstrating your design thinking.

• Software Proficiency: Ensure you are comfortable demonstrating your skills in key software applications. Practice creating specific types of deliverables (e.g., a compelling PowerPoint slide, a quick rendering).

• Problem-Solving Scenarios: Anticipate questions about how you would handle design conflicts, tight deadlines, or challenging client feedback. Focus on collaborative and solution-oriented responses.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges underscores the practical, output-driven nature of this role. Candidates should prepare to not only showcase their creative work but also articulate their process and its impact on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Architectural Design & Modeling: Revit (mandatory), Rhino, SketchUp (highly preferred for flexibility and visualization).

• 3D Rendering & Visualization: Lumion, Enscape (highly preferred for real-time rendering and client presentations), potentially others like V-Ray or Twinmotion.

• Graphic Design & Publishing: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating a wide range of visual assets.

• Presentation Software: Microsoft 365, with a strong emphasis on PowerPoint for creating client-facing presentations and proposals.

Analytics & Reporting:

• While not a primary analytics role, understanding how visualizations and graphics impact engagement metrics (e.g., proposal win rates, website traffic for design showcases) is beneficial. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) may be helpful for understanding how client data informs design requests, though direct use is unlikely.