Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: DREAMLABS

Location: San Diego, CA (Remote - US)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-23

Experience Level: 5-10 Years

🚀 Role Summary

• Design high-converting static and animated ad creatives for Meta, TikTok, and other paid social platforms, directly supporting performance marketing objectives.

• Translate creative strategy, hooks, and messaging into clear, conversion-focused visual assets that drive acquisition and retention outcomes for eCommerce brands.

• Edit still images with motion elements and subtle animations, creating GIFs and dynamic visuals to enhance ad performance and engagement.

• Produce multiple creative variations efficiently to support rapid testing and iteration cycles, a core component of performance marketing.

• Write and adapt copy directly within ad designs, including headlines, body text, and CTAs, demonstrating a strong understanding of conversion-driven messaging.

📝 Enhancement Note: While this role is for a Graphic Designer, the emphasis on "performance-minded," "acquisition and retention outcomes," and "conversion-focused visual assets" positions it within the realm of performance marketing operations. This means the candidate will be expected to understand how design directly impacts business metrics, not just aesthetics. The role requires a blend of creative talent and analytical thinking, aligning with the needs of a fast-paced agency environment.

📈 Primary Responsibilities

• Design static and animated ad creatives for Meta, TikTok, and other paid social platforms, ensuring alignment with brand guidelines and campaign objectives.

• Translate creative strategy, hooks, and messaging into clear, conversion-focused visual assets that drive acquisition and retention outcomes.

• Edit still images with motion elements, GIFs, and subtle animations to improve ad performance and engagement metrics.

• Produce multiple creative variations efficiently to support rapid testing and iteration cycles, a core component of performance marketing.

• Write and adapt copy directly within ad designs, including headlines, body text, and CTAs, demonstrating a strong understanding of conversion-driven messaging.

• Make thoughtful copy decisions within designs that improve clarity, engagement, and conversion rates for paid media campaigns.

• Design high-converting email layouts for various campaigns, including promotional emails, product launches, and lifecycle flows.

• Create scalable and responsive email templates that support promotions, launches, and retention efforts across different devices.

• Ensure all email and ad designs are mobile-first and optimized for readability and click-through rates, catering to diverse user experiences.

• Collaborate closely with strategists, media buyers, and editors to conceptualize and execute creative briefs effectively.

• Interpret performance feedback and data analytics to apply learnings to future creative iterations, fostering a culture of continuous improvement.

• Maintain organized design files, implement versioning control, and ensure efficient handoff processes for asset delivery.

• Help train, guide, and oversee junior designers and freelance designers, ensuring quality and consistency across all creative output.

• Review creative work for quality, brand consistency, and alignment with performance goals before final delivery.

• Support the creation of agency-facing materials, including pitch decks, strategy decks, and internal presentations, showcasing DREAMLABS' capabilities.

• Utilize AI tools to stay at the cutting edge of creative technology and enhance design efficiency and innovation.

📝 Enhancement Note: The responsibilities clearly indicate a need for a candidate who can operate independently and proactively within a remote team. The emphasis on "producing multiple creative variations efficiently" and "interpreting performance feedback" suggests the need for strong project management skills and a data-driven approach to design, which are critical in performance marketing operations. The expectation to "help train, guide, and oversee junior designers" implies a senior or lead potential within the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this experience level. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of professional graphic design experience, with a demonstrated focus on digital advertising and performance marketing.

Required Skills:

• 5+ years of professional graphic design experience.

• Proven experience with digital ads and a strong performance-oriented mindset, understanding how design impacts conversion rates.

• Experience designing specifically for paid social advertising platforms (e.g., Meta Ads, TikTok Ads) and email marketing campaigns.

• High proficiency in Figma for collaborative design and prototyping.

• Expert-level skills in Adobe Creative Suite, specifically Photoshop and Illustrator, for image manipulation and vector graphics creation.

• Ability to create GIFs and light motion graphics from still assets using tools like Photoshop animation or After Effects.

• Competency in writing and adapting copy directly within ad creative designs, making strategic copy decisions.

• Highly organized, reliable, and capable of managing multiple deadlines in a fast-paced agency environment.

• Receptive to feedback and comfortable working in an iterative design process.

• Strong interest in marketing, performance creative, and conversion-driven design principles. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for more complex motion graphics or ad video production.

• Familiarity with AI-powered design tools and workflows for enhanced efficiency and creativity.

• Understanding of A/B testing principles as applied to creative assets in paid media.

• Experience working within an agency setting, specifically in performance marketing or eCommerce.

• Basic understanding of HTML/CSS for email template implementation or troubleshooting.

📝 Enhancement Note: The "5 years of graphic design experience" combined with a "performance-oriented mindset" and specific platform experience (Meta, TikTok) suggests this role is looking for a mid-to-senior level designer who can contribute strategically. The explicit mention of Figma and Adobe Suite, along with After Effects, points towards a need for versatile technical skills. The requirement to write copy within designs is a significant differentiator, indicating a need for design generalists with copywriting aptitude.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital ad creatives (static and animated) for platforms like Meta and TikTok, showcasing performance-driven design principles.

• Examples of high-converting email marketing designs, demonstrating an understanding of layout, readability, and CTA effectiveness.

• Case studies or project examples highlighting how design decisions directly contributed to improved performance metrics (e.g., CTR, conversion rates).

• Demonstrations of creative iteration and variation, showing the ability to produce multiple options for A/B testing.

• Examples of motion graphics or animated elements integrated into ad creatives or email designs.

• Evidence of copy integration within designs, showcasing effective messaging and call-to-action placement. Process Documentation:

• Showcase a clear process for translating creative strategy and messaging into visual assets.

• Include examples of how performance data and feedback were used to iterate on designs.

• Demonstrate file organization, versioning, and asset handoff methodologies.

• Illustrate how junior designers or freelancers were guided and their work reviewed for quality and consistency.

📝 Enhancement Note: For a performance-focused design role, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate tangible results. Candidates should be prepared to walk through their process, explaining the strategic thinking behind their design choices and how they measured success. The inclusion of "AI Tools" in the responsibilities suggests that showcasing experience with AI-assisted design workflows within the portfolio would be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (San Diego/Remote US), and the specialized nature of performance creative design within an agency, a competitive salary range is estimated. For a Graphic Designer with this profile in San Diego, CA, the typical annual salary can range from $70,000 to $100,000 USD. This range accounts for the demand for skilled designers in the performance marketing space and the cost of living in a major Californian city, even for a remote role.

Benefits:

• Full-time employee benefits package.

• Comprehensive health, dental, and vision insurance.

• Paid Time Off (PTO) and holidays.

• Opportunities for professional development and continuous learning in the fast-paced performance marketing industry.

• Remote work flexibility, allowing for a better work-life balance.

• Access to cutting-edge design tools and AI technologies.

• Collaborative and dynamic agency culture focused on growth and results.

Working Hours: The role is full-time, typically requiring around 40 hours per week. While remote, adherence to core business hours for team collaboration and client communication is expected. Flexibility may be offered based on project needs and team alignment.

📝 Enhancement Note: The salary estimate is derived from industry benchmarks for experienced Graphic Designers in competitive US markets, adjusted for the specialized skills in performance marketing creative. Data from sources like Glassdoor, LinkedIn Salary, and industry-specific salary surveys for creative roles in marketing agencies were considered. The range reflects variations based on the depth of experience, specific tool proficiency, and demonstrated impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing / eCommerce / Digital Advertising. DREAMLABS operates within the dynamic landscape of digital marketing, specifically focusing on driving growth for eCommerce brands through creative production and paid media strategies. This industry is characterized by rapid innovation, data-driven decision-making, and a constant need for adaptation to platform changes and consumer trends.

Company Size: The provided information does not specify company size, but the mention of a "scaling agency" and the need to "train, guide, and oversee junior designers" suggests DREAMLABS is likely a growing mid-sized agency (e.g., 50-200 employees) or a rapidly expanding small agency. This implies a dynamic, potentially less hierarchical environment where individuals can make a significant impact.

Founded: The company was founded in 2023. This indicates DREAMLABS is a relatively new and agile agency, likely built on modern marketing principles and seeking innovative approaches to client challenges. Its youth suggests a culture that embraces rapid growth, experimentation, and potentially a flatter organizational structure.

Team Structure:

• The Graphic Design team is likely integrated within a broader Creative or Marketing department. It will include strategists, media buyers, editors, and potentially other designers.

• The reporting structure will likely involve a Creative Director or Head of Design overseeing the design function, with this Graphic Designer potentially leading or mentoring junior staff.

• Cross-functional collaboration is critical, with designers working closely with strategists to understand campaign goals and media buyers to optimize creatives based on performance data. Methodology:

• Data Analysis: Designs are driven by performance data from paid social platforms and email campaigns, requiring designers to understand analytics and interpret feedback.

• Workflow Planning: Efficient workflow planning is essential to manage multiple client projects, produce numerous creative variations, and meet tight deadlines.

• Automation and Efficiency: The role is expected to leverage AI tools and efficient design processes to maximize output and stay ahead of industry trends.

Company Website: https://dreamlabsagency.com

📝 Enhancement Note: The agency's recent founding (2023) and focus on "scaling" suggest a fast-paced, entrepreneurial environment. This means candidates should be comfortable with ambiguity, rapid change, and taking initiative. The "performance marketing agency" focus is key – design is not just about aesthetics but about measurable business outcomes, which is a crucial distinction for operations-minded candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer or a Design Lead. With 5 years of experience and responsibilities including training and overseeing junior designers, the candidate is expected to have a strong command of design principles, performance marketing creative, and team collaboration. The scope includes not only execution but also strategic input and quality assurance.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Head of Design, or potentially a Marketing Manager. They will collaborate closely with Media Buyers, Performance Strategists, and Account Managers who are focused on client acquisition and retention metrics.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating visual assets that drive clicks, conversions, and customer engagement for eCommerce clients. By producing high-converting creative and iterating based on performance data, this role is instrumental in optimizing ad spend efficiency and improving Return on Ad Spend (ROAS) for clients.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in performance creative, conversion rate optimization (CRO) through design, and A/B testing methodologies.

• Leadership Development: Potential to grow into a Creative Director or Head of Design role, managing a team, setting creative direction, and influencing client strategy.

• Specialization: Opportunity to specialize in specific platforms (e.g., TikTok creative expert) or design disciplines (e.g., motion graphics for ads).

• Agency Growth: As DREAMLABS scales, there will be opportunities to shape the creative department's processes, tools, and talent development strategies.

📝 Enhancement Note: The growth trajectory from this role suggests a career path within performance marketing creative leadership. Candidates should consider how their design skills can be leveraged to impact broader business operations and revenue generation. The emphasis on "training, guiding, and overseeing" junior designers is a strong indicator of a leadership track.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from anywhere within the United States. This offers significant flexibility and autonomy.

Office Location(s): While the role is remote, the company is based in San Diego, CA. This might imply occasional team meetups or company events could be held in or near San Diego, though not explicitly stated.

Workspace Context:

• The workspace will be home-based, requiring the candidate to have a reliable internet connection and a suitable environment for focused creative work.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, project management software).

• Access to necessary design software and tools will be provided or supported by the company.

• Opportunities for virtual team building and informal communication are likely to foster a sense of connection despite the remote setup.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). While remote, candidates should be prepared to align with team members and clients across various US time zones, particularly those in the PST time zone given the company's headquarters. Flexibility in daily scheduling is often a benefit of remote work, but project deadlines and collaborative meetings will dictate specific availability.

📝 Enhancement Note: The remote nature of this role requires strong self-discipline and communication skills. Candidates should highlight their experience with remote collaboration tools and their ability to manage their workday effectively without direct supervision. The "Remote (U.S.)" designation means candidates must be legally authorized to work in the US and reside within it.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and a portfolio link.

2. Initial Screening: A brief call with a recruiter or HR to assess basic qualifications, cultural fit, and interest in performance marketing.

3. Portfolio Review & Design Challenge: A more in-depth interview, likely with the hiring manager and potentially a senior designer or strategist. This will involve a review of the candidate's portfolio, focusing on performance-driven examples, and may include a small design challenge or case study presentation.

4. Team/Hiring Manager Interview: A final interview to discuss strategic thinking, collaboration style, leadership potential, and alignment with DREAMLABS' agency culture. This might involve a discussion about how they would approach specific client scenarios.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your design directly contributed to measurable results (e.g., increased CTR, conversion rates, ROAS). Quantify impact with data and specific metrics.

• Demonstrate Iteration: Include examples of how you evolved designs based on feedback or performance data. Show multiple variations for A/B testing.

• Showcase Versatility: Include a range of work, from static ads to animated GIFs/motion graphics and email designs.

• Explain Your Process: Be ready to walk through your design process for key projects, explaining the strategic thinking, tools used, and challenges overcome.

• Copywriting Integration: If possible, highlight examples where you integrated copy effectively into your designs.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with key performance indicators in paid social and email marketing (CTR, CPC, CPA, ROAS, open rates, click rates).

• Analyze Competitor Creatives: Study successful ad creatives and email campaigns in the eCommerce space. Identify common themes, design patterns, and messaging strategies.

• Prepare Case Studies: Have 1-2 detailed case studies ready that demonstrate your ability to solve design problems that drive business outcomes.

• Practice Articulating Strategy: Be ready to explain why you made certain design choices, linking them back to campaign objectives and performance goals.

📝 Enhancement Note: The emphasis on "performance-minded" and "conversion-focused" means the portfolio review will scrutinize how well the candidate's work aligns with business goals, not just aesthetic appeal. Candidates should be prepared to discuss the ROI of their design work. The mention of "AI Tools" suggests that demonstrating proficiency or a willingness to learn and integrate these into their workflow could be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating static ad assets.
  • Illustrator: For vector graphics, logos, and scalable design elements.

• Motion Graphics Tools:

  • After Effects: For creating more complex animations and motion graphics for ads.
  • Photoshop Animation: For simpler GIF creation and basic motion elements.

Analytics & Reporting:

• While not a primary design tool, an understanding of how to interpret data from platforms like Meta Ads Manager, TikTok Ads Manager, and email marketing platforms (e.g., Klaviyo, Mailchimp) is crucial for performance-driven design. CRM & Automation:

• Familiarity with how designs are implemented within marketing automation platforms and CRMs is beneficial, though direct experience may not be required. Understanding the end-user journey for emails and ads is key.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite (Photoshop, Illustrator), and After Effects (or similar for motion) sets clear technical expectations. The inclusion of "AI Tools" suggests a need for adaptability and exploration of emerging technologies in the design workflow. Candidates should be prepared to discuss their experience and comfort level with these specific tools and the broader concept of AI in design.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results for clients. Designs must contribute to acquisition, retention, and revenue goals.

• Data-Informed: Decisions are guided by data and performance analytics, requiring an iterative approach to creative development.

• Agility & Adaptability: The fast-paced agency environment demands quick adaptation to new trends, platform changes, and client needs.

• Collaboration: Strong teamwork is essential, with designers working closely with strategists, media buyers, and account managers.

• Continuous Improvement: A commitment to learning, iterating, and refining processes and designs based on feedback and results.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in campaign strategy discussions, providing creative insights that align with marketing objectives.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on creative work, crucial for iterative development and team growth.

• Knowledge Sharing: Encouragement to share best practices, new design techniques, and insights from performance data within the team.

📝 Enhancement Note: The "performance-minded" aspect is central. Candidates should demonstrate an understanding of how their creative output directly impacts business operations and revenue. The culture likely values proactive communication and a willingness to contribute beyond just design execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration Cycles: Constantly producing multiple variations of creatives under tight deadlines to support ongoing A/B testing.

• Adapting to Platform Changes: Staying current with the evolving design requirements and best practices for platforms like Meta and TikTok.

• Managing Remote Collaboration: Effectively communicating and collaborating with a distributed team to ensure project alignment and quality.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for conversion, understanding user psychology in digital advertising, and mastering A/B testing strategies for creatives.

• Advanced Motion Graphics: Opportunities to hone skills in video editing and advanced animation techniques for more impactful ad content.

• AI Tool Integration: Learning and integrating new AI-powered design tools to enhance efficiency and explore novel creative approaches.

• Mentorship: Potential to mentor junior designers and develop leadership skills within the creative team.

📝 Enhancement Note: The challenges presented are inherent to performance marketing creative roles. Candidates should frame these as opportunities to develop critical skills in data-driven design and agile workflow management. The growth opportunities highlight a clear path for career advancement within the performance marketing creative domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed ad creative that significantly improved conversion rates. What was your process, and how did you measure success?" (Focus on metrics, iteration, and strategic thinking.)

• "How do you approach translating a complex marketing strategy or 'hook' into a visually compelling ad or email design?" (Assess creative interpretation and strategic alignment.)

• "Walk us through your process for creating multiple variations of an ad creative for A/B testing. How do you decide what elements to vary?" (Evaluate efficiency, testing methodology, and design rationale.)

• "How do you incorporate feedback on your designs, especially when it conflicts with your initial creative vision?" (Assess adaptability, collaboration, and receptiveness to criticism.) Company & Culture Questions:

• "What interests you about DREAMLABS and our focus on performance marketing for eCommerce brands?" (Gauge genuine interest and understanding of the business model.)

• "How do you stay updated on design trends and best practices for platforms like Meta and TikTok?" (Assess proactivity and industry awareness.)

• "Describe your experience working in a remote team environment. What strategies do you use to stay connected and productive?" (Evaluate remote work readiness and communication skills.) Portfolio Presentation Strategy:

• Quantify Impact: For each piece, clearly state the objective, your role, the platform, and any measurable results (e.g., "Increased CTR by 15%," "Contributed to a 10% uplift in ROAS").

• Tell a Story: For case studies, frame your work as a problem/solution narrative. Explain the challenge, your approach, and the outcome.

• Highlight Process: Show sketches, wireframes, or early iterations to demonstrate your design thinking and iterative process.

• Focus on Performance: Emphasize designs that were specifically created for conversion or engagement, rather than purely aesthetic pieces.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Figma, Adobe Suite, and motion graphics tools.

📝 Enhancement Note: Interview preparation should heavily emphasize the "performance" aspect. Candidates need to demonstrate not just design skill but also an understanding of how design drives business results. Be ready to discuss specific metrics and how your design choices influenced them. The mention of "AI Tools" means being prepared to discuss any experience or interest in using AI in the design workflow.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on dreamlabs.applytojob.com.

• Portfolio Customization: Tailor your portfolio to prominently feature digital ad creatives (static and animated) and email designs that demonstrate a strong understanding of performance marketing and conversion-driven principles. Highlight examples where your work directly impacted key metrics.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, highlighting proficiency in Figma, Adobe Creative Suite, motion graphics, and experience with paid social and email marketing. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative strategy, and how your work contributes to client revenue. Prepare to discuss specific case studies and be ready for a potential design challenge.

• Company Research: Familiarize yourself with DREAMLABS' agency model, their focus on eCommerce, and their performance marketing approach. Understand how this role fits into their overall client service strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.