Graphic Designer (Amazon and E-Commerce) at Hire Overseas

📍 Job Overview

Job Title: Graphic Designer (Amazon and E-Commerce)

Company: Hire Overseas

Location: Colombia

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

Design high-performing Amazon product listings, A+ Content, and Brand Storefronts to drive conversion for a diverse portfolio of consumer brands.
Create compelling and visually cohesive assets for Direct-to-Consumer (DTC) e-commerce channels, ensuring alignment with premium brand aesthetics.
Leverage strategic thinking and a strong design eye to conceptualize and execute creative solutions that resonate with target audiences and optimize performance on Amazon and DTC platforms.
Apply expertise in visual hierarchy, storytelling, and conversion optimization principles to all creative deliverables, particularly within the fashion and apparel sector.

📝 Enhancement Note: This role is specifically looking for a designer who can contribute strategically to Amazon and DTC creative, not just execute instructions. The emphasis on "fashion experience is a hard requirement" and understanding "what premium Amazon creative looks like and why it converts" points to a need for deep industry knowledge and a proven ability to translate brand positioning into high-performing digital assets.

📈 Primary Responsibilities

Develop visually engaging and informative Amazon product listing image stacks, including main images, lifestyle imagery, and detailed infographics that clearly communicate key product benefits and features.
Design Premium A+ Content modules and Brand Storytelling modules that build brand equity, enhance customer understanding, and drive conversion rates on Amazon.
Create and optimize Amazon Brand Storefronts, ensuring a cohesive visual experience, intuitive navigation, and effective showcase of the full product range to support cross-selling and upselling initiatives.
Produce creative assets for DTC e-commerce platforms, such as product pages, promotional banners, and email graphics, applying the same strategic approach to visual performance and conversion.
Collaborate closely with brand managers and marketing teams to understand creative briefs, brand guidelines, and performance objectives, translating them into impactful design solutions.
Ensure all creative assets adhere to Amazon's technical specifications, content policies, and A+ Content module requirements, as well as DTC platform best practices.
Adapt design concepts and executions across various digital formats and placements to maintain brand consistency and maximize impact.

📝 Enhancement Note: The responsibilities highlight a dual focus on Amazon-specific creative requirements (listings, A+ Content, Storefronts) and broader DTC e-commerce design needs. The emphasis on "strategic thinking about layouts, storytelling, and what will actually perform" indicates that candidates will be expected to contribute to the creative strategy, not just the execution, particularly for a heritage fashion brand relaunch.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundational understanding of graphic design principles, visual communication, and digital media is essential. This can be demonstrated through a robust portfolio and relevant coursework or certifications.

Experience: A minimum of 2-5 years of professional graphic design experience with a significant focus on e-commerce, particularly within the Amazon marketplace and DTC platforms.

Required Skills:

Demonstrated expertise in designing Amazon creative assets, including product listing images, lifestyle imagery, and infographic image stacks.
Proven experience creating A+ Content and Brand Storefronts that are both visually appealing and conversion-oriented.
Hard Requirement: Significant experience within the fashion industry, specifically designing for apparel, intimates, shapewear, tights, hosiery, or lifestyle brands.
A strong, independent design eye with the ability to make strategic decisions regarding layout, visual hierarchy, and storytelling without constant direction.
Proficiency in Adobe Creative Suite, with advanced skills in Photoshop and Illustrator.
A compelling portfolio showcasing premium creative quality across both Amazon and DTC e-commerce formats, with a preference for fashion-related examples.
Excellent ability to work independently, manage multiple projects, meet deadlines, and communicate effectively throughout the project lifecycle.
Understanding of conversion optimization principles and how design impacts e-commerce performance. Preferred Skills:
Experience with DTC e-commerce creative for direct response or performance marketing campaigns.
Background designing for legacy or heritage fashion brands undergoing a creative relaunch.
Familiarity with Amazon's premium A+ Content eligibility requirements and the approval process.
Experience working with consumer product commercialization or multi-brand portfolio companies.
Basic understanding of UX/UI principles as they apply to e-commerce interfaces.

📝 Enhancement Note: The explicit "hard requirement" for fashion industry experience and the emphasis on a "strong, independent design eye" suggest that candidates must not only possess technical skills but also a strategic mindset and deep understanding of the fashion consumer and market. The portfolio must clearly showcase this specialized experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated online portfolio featuring a minimum of 4-6 high-quality examples of Amazon creative work.
Prioritize examples that demonstrate expertise in fashion, hosiery, or apparel, showcasing an understanding of premium aesthetics and market trends.
Include specific examples of Amazon product listing image sets, A+ Content modules, and Brand Storefront designs.
Showcase at least one example of DTC e-commerce creative (e.g., product page design, promotional banner) to highlight broader e-commerce capabilities. Process Documentation:
The portfolio should implicitly or explicitly demonstrate an understanding of the iterative design process, from brief interpretation to final asset delivery.
Examples should reflect an ability to translate complex product information and brand messaging into clear, visually compelling narratives.
Candidates should be prepared to discuss their design process, including how they approach problem-solving, incorporate feedback, and ensure assets meet technical and strategic requirements.

📝 Enhancement Note: The application instructions specifically call for a portfolio with a strong emphasis on fashion examples and a strategic explanation of design decisions, particularly for Amazon creative. This indicates a need for candidates to present their work not just as visually appealing but as strategically effective.

💵 Compensation & Benefits

Salary Range: As this is a freelance engagement paid in USD, the compensation will be determined based on experience and the specific scope of work. For a designer with 2-5 years of experience in Colombia, specializing in Amazon and fashion e-commerce, a typical freelance rate can range from $20 to $45 USD per hour, depending on the complexity of projects and the demonstrated strategic value. For ongoing work, project-based or retainer agreements are common.

Benefits:

Payment in USD, processed bi-monthly (on the 15th and 30th of each month).
Paid Time Off (PTO) in accordance with company policy.
Observance of Holidays per company guidelines.
100% remote setup, offering flexibility to work from any productive location.
Consistent ongoing work opportunities across a diverse consumer product portfolio.

Working Hours: This role requires availability during US business hours to facilitate communication and collaboration with teams operating in US time zones. While the setup is 100% remote, a commitment to ~40 hours per week is implied for consistent project delivery.

📝 Enhancement Note: The salary is estimated based on standard freelance rates for graphic designers with specialized e-commerce and Amazon experience in a location like Colombia, considering the USD payment structure. The "availability during US business hours" is a crucial detail for remote work expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the e-commerce services sector, specifically focusing on providing creative and operational support for brands selling on Amazon and DTC platforms. The primary brand mentioned is in the "legwear and hosiery" segment of the fashion industry, with a heritage of over 55 years and a move towards a premium creative direction. This suggests an environment that values established brands, premium aesthetics, and data-driven performance.

Company Size: "Hire Overseas" likely functions as a talent sourcing and management platform for remote workers, connecting clients with skilled professionals. The specific client brand is described as "established" with "real retail scale," indicating a moderate to large-sized business operation.

Founded: The primary client brand has over 55 years of heritage, suggesting a long-standing presence in the market. "Hire Overseas" as an organization would have its own founding history, but the focus here is on the client's established nature.

Team Structure:

The graphic designer will likely be part of a remote team of creatives and operations specialists working for Hire Overseas, serving multiple client brands.
They will report into a project manager or a creative lead within Hire Overseas, who will manage client briefs and project assignments.
Cross-functional collaboration will occur with brand managers, marketing teams, and potentially other designers or content creators supporting the client's brands. Methodology:
The company emphasizes producing "high-performing" assets, indicating a data-driven approach that values metrics such as conversion rates, click-through rates, and customer engagement.
Workflow planning and optimization are likely key, given the need for consistent ongoing work and the management of multiple brands.
Automation and efficiency practices may be employed in asset delivery and communication to streamline the remote work process.

Company Website: https://hireoverseas.com/

📝 Enhancement Note: The context provided focuses on the client's industry (fashion, e-commerce) and the agency's role in connecting talent. The emphasis on "premium creative direction" and "high-performing assets" suggests a culture that balances artistic vision with measurable business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized graphic design role focused on e-commerce performance, specifically for Amazon and DTC channels. It's suitable for designers with 2-5 years of experience who want to deepen their expertise in conversion-focused design within the fashion and retail sectors. It's not a traditional "operations" role in the sense of sales or revenue operations, but it heavily involves operational aspects of creative production and digital sales performance.

Reporting Structure: The designer will report to a project manager or creative lead at Hire Overseas. They will work directly with client teams for specific brand projects, receiving briefs and feedback from brand managers or marketing coordinators.

Operations Impact: The graphic designer's work directly impacts the "top of the funnel" for sales by creating product listings and assets that attract customer attention, communicate value, and drive purchase decisions. High-performing creative is crucial for:

Increasing conversion rates on Amazon and DTC.
Improving product visibility and search ranking (through optimized listing images).
Building brand credibility and trust.
Reducing bounce rates on product pages.
Supporting marketing campaign effectiveness. Growth Opportunities:
Specialization: Deepen expertise in Amazon creative best practices, A+ Content strategies, and DTC performance marketing design.
Brand Portfolio Expansion: Gain experience working with a diverse range of consumer product brands, potentially expanding into other e-commerce categories.
Creative Leadership: With proven success and strategic contribution, opportunities may arise for lead designer roles on specific client accounts or within Hire Overseas' creative department.
Skill Development: Potential to learn new design tools, e-commerce platform functionalities, and data analysis related to creative performance.
Client Relationship Management: Develop stronger client communication and project management skills through direct interaction.

📝 Enhancement Note: While the role is a graphic designer, its placement within an "operations" context (as per the prompt's focus) is through its direct contribution to sales performance and the operational execution of creative assets for e-commerce. Growth is framed around deepening specialized skills rather than moving into traditional operations management.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no physical office requirement.

Office Location(s): The role is based in Colombia, but the work is fully remote, meaning the designer can work from any location within Colombia (or potentially anywhere with stable internet, though the job posting specifies Colombia as the talent source). The key requirement is availability during US business hours.

Workspace Context:

The designer will be expected to maintain a professional and productive home office setup with reliable internet connectivity.
Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing).
Access to necessary design software (Adobe Creative Suite) is required, with the expectation that the designer either owns licenses or they are provided by the client/Hire Overseas.
Opportunities for interaction with the Hire Overseas team and client teams will be digital, fostering a collaborative environment through shared project management platforms and communication channels.

Work Schedule: The role requires availability during US business hours. This means aligning one's working hours to overlap significantly with standard US East Coast (ET) or West Coast (PT) business days, depending on the client's primary time zone. This typically implies a ~40-hour work week, with flexibility in when those hours are worked, as long as critical collaboration windows are met.

📝 Enhancement Note: The remote nature is a primary characteristic, but the "US business hours" requirement is a critical constraint on the flexibility typically associated with remote work. This implies a need for structured workdays rather than entirely asynchronous work.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application: Submit resume and portfolio link. The portfolio must include at least 4-6 Amazon creative examples (fashion/hosiery prioritized), plus a short Loom video.
Video Introduction: A 1-2 minute Loom video to introduce yourself, walk through one proud Amazon creative project, and explain strategic decisions (layout, storytelling, performance). This is a key screening step.
Role-Specific Assessment (Homework): A potential assignment tailored to the position, likely involving a design challenge or analysis of existing creative.
Recruitment Interview: Initial screening with Hire Overseas' talent team to assess general fit, experience, and communication skills.
Executive Interview: Meeting with senior leadership at Hire Overseas to discuss role alignment, career aspirations, and cultural fit.
Client Interview: Final interview with the client team (the brand owner) to assess direct fit for their specific brand needs and creative standards.
Background & Reference Check: Verification of professional references.

Portfolio Review Tips:

Strategic Storytelling: When presenting your portfolio (especially in the Loom video), focus on why you made certain design decisions. Explain the strategic thought process behind layout, color choices, typography, and imagery selection, linking them to conversion goals and brand positioning.
Amazon Specificity: Clearly articulate how your designs meet Amazon's requirements (image dimensions, content standards, A+ module best practices) and how they are designed to perform within the Amazon ecosystem.
Fashion Relevance: Highlight how your fashion industry experience informed your design choices. Discuss understanding of trends, target demographics, and premium aesthetics relevant to apparel and hosiery.
DTC Integration: If you have DTC examples, explain how your design approach differs or aligns with Amazon, focusing on direct response and brand building for direct channels.
Conciseness: For the Loom video, be direct and impactful. Focus on one strong project and clearly articulate your strategic contribution and the results achieved or intended.

Challenge Preparation:

Be prepared to discuss specific Amazon creative challenges (e.g., designing for a crowded market, communicating complex product features visually, creating premium A+ content on a budget).
Practice articulating your design process and decision-making clearly and concisely, especially under time constraints (as demonstrated by the Loom video requirement).
Understand the specifics of the fashion industry and the target audience for legwear/hosiery. Research the client's brand (if identifiable) to tailor your responses.

📝 Enhancement Note: The application process heavily emphasizes a video introduction and a portfolio that demonstrates strategic thinking and specific Amazon/fashion expertise. This is a critical differentiator for candidates.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for image manipulation, vector graphics, layout design, and asset creation.
Amazon Listing Image Creation: Tools and techniques for creating multi-image sets that adhere to Amazon's strict specifications (e.g., white backgrounds for main images, lifestyle shots, infographic elements).
A+ Content Module Design: Familiarity with the structure and visual requirements of Amazon's various A+ Content modules.
Brand Storefront Design Tools: Proficiency in creating visually cohesive and navigable storefronts, likely using Adobe Suite and understanding Amazon's platform constraints.
DTC E-commerce Platforms: Experience designing for platforms like Shopify, WooCommerce, or custom e-commerce sites, including product pages, banners, and email graphics.

Analytics & Reporting:

While not a primary analyst role, understanding how design impacts key performance indicators (KPIs) is crucial. This includes awareness of metrics like conversion rates, click-through rates, bounce rates, and sales performance related to creative assets.
Ability to interpret feedback from performance data to iterate on designs. CRM & Automation:
Not directly involved in CRM management, but understanding how product listings and brand pages fit into the broader customer journey and sales funnel is beneficial.
Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for managing workflow and deadlines is highly probable.
Communication platforms like Slack, Zoom, or Microsoft Teams for remote collaboration.

📝 Enhancement Note: The core tools are clearly Adobe Photoshop and Illustrator. The emphasis is on applying these tools to specific e-commerce platforms and creative formats, with an understanding of how the designs contribute to performance metrics.

👥 Team Culture & Values

Operations Values:

Performance-Driven Creativity: A strong emphasis on producing creative assets that not only look good but also achieve measurable business results, particularly conversion on Amazon and DTC.
Strategic Thinking: Valuing designers who can think beyond aesthetics to understand the strategic goals of a brief and propose creative solutions that align with those goals.
Brand Integrity: Maintaining a premium aesthetic and upholding brand guidelines consistently across all touchpoints, especially for heritage fashion brands.
Efficiency and Reliability: As a remote freelance role, dependability, timely delivery, and clear communication are paramount for maintaining ongoing work.
Adaptability: The ability to adapt to different brand aesthetics, client feedback, and evolving e-commerce platform requirements.

Collaboration Style:

Digital First: Collaboration will primarily occur through digital channels, requiring clear, concise, and proactive communication.
Feedback Integration: Openness to receiving and acting upon constructive feedback from clients and internal project managers.
Cross-Functional Partnership: Working effectively with brand managers, marketing specialists, and potentially other creative team members to achieve shared objectives.
Proactive Communication: Taking initiative to ask clarifying questions, provide updates, and flag potential issues early in the process.

📝 Enhancement Note: The culture values a blend of creative vision and business acumen. The ability to deliver high-quality, strategically sound creative assets reliably in a remote, deadline-driven environment is key.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative Vision with Performance Metrics: Constantly ensuring that design choices serve the dual purpose of aesthetic appeal and driving conversion, which can sometimes involve trade-offs.
Adapting to Diverse Brand Aesthetics: Working across multiple consumer product brands, each with its own unique visual identity and target audience, requiring rapid adaptation.
Meeting Amazon's Evolving Standards: Staying abreast of Amazon's ever-changing image guidelines, A+ Content features, and algorithm preferences that can impact creative effectiveness.
Remote Collaboration Nuances: Navigating communication and feedback effectively in a fully remote setting, ensuring clarity and avoiding misinterpretations.
Maintaining Premium Quality at Scale: Producing consistently high-quality creative assets for a high-volume portfolio of brands without compromising standards.

Learning & Development Opportunities:

Deep Dive into E-commerce Conversion: Gaining in-depth knowledge of conversion rate optimization (CRO) principles as applied to visual merchandising and digital creative.
Amazon Platform Expertise: Becoming an expert in leveraging Amazon's creative tools and understanding how different design elements influence customer behavior on the platform.
Fashion Industry Trends: Staying current with fashion design trends, consumer preferences, and competitive creative strategies within the apparel and hosiery markets.
DTC Marketing Design: Developing skills in designing for direct response marketing, performance ads, and integrated digital campaigns.
Client Management Skills: Enhancing abilities in client communication, project scoping, and presenting design strategies effectively.

📝 Enhancement Note: The challenges are tied to the specific demands of e-commerce creative, particularly on Amazon, and the need to balance artistic merit with commercial objectives. Growth opportunities focus on deepening expertise in these specialized areas.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating an Amazon product listing image stack for an apparel item. What are the key elements you prioritize, and why?" (Focus on layout, storytelling, benefit communication, and Amazon compliance.)
"Walk me through a piece of A+ Content you designed. What was the objective, what strategic decisions did you make, and what was the intended impact on the customer?" (Prepare to discuss visual hierarchy, narrative flow, and conversion goals.)
"How do you approach designing for a 'premium' brand aesthetic, especially in the fashion industry? What visual cues do you use?" (Demonstrate understanding of brand positioning and target audience.)
"Imagine a product with many technical features. How would you visually communicate these features effectively on an Amazon listing or in A+ Content?" (Focus on infographic design and clarity.) Company & Culture Questions:
"Why are you interested in working with fashion brands on Amazon and DTC platforms?" (Connect your passion for fashion and e-commerce.)
"How do you ensure your remote work is productive and that you meet deadlines consistently?" (Highlight your organizational skills and communication habits.)
"What does 'premium creative' mean to you in the context of e-commerce, and how do you achieve it?" (Showcase your understanding of brand perception and execution.)
"Describe your experience working with brands that have a long heritage. How do you approach refreshing their image while respecting their history?" (Relevant for the heritage fashion brand.) Portfolio Presentation Strategy:
Strategic Narrative: For each portfolio piece, clearly state the client/brand, the objective of the creative, the platform it was for (Amazon listing, A+ Content, DTC banner, etc.), and your role.
Explain Your 'Why': Crucially, for your Amazon examples, explain the strategic thinking behind your layout, the choice of imagery, the hierarchy of information, and why you believe it would perform well. This is where your "strategic eye" comes in.
Fashion Focus: Ensure your fashion examples are prominent and well-explained, highlighting how your industry knowledge influenced your design.
Loom Video Precision: Keep the Loom video concise and focused. Introduce yourself, highlight one strong Amazon project, and articulate your strategic decisions and their intended impact. Be confident and enthusiastic.
Metrics (If Available): If you have any data on the performance of your designs (e.g., increased conversion rate, improved engagement), be prepared to share it, but the emphasis is on your strategic reasoning even without hard data.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, specific Amazon and fashion expertise, and the ability to communicate design rationale effectively, especially through the required video submission.

📌 Application Steps

To apply for this graphic design position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your online portfolio prominently features at least 4-6 examples of Amazon creative work, prioritizing fashion, hosiery, or apparel. Tailor your presentation to highlight your understanding of premium aesthetics and conversion-driven design.
Resume Optimization: Update your resume to clearly articulate your experience with Amazon listings, A+ Content, Brand Storefronts, DTC creative, and your specific fashion industry background. Use keywords like "Amazon Creative," "A+ Content Design," "E-commerce Graphics," "Fashion Designer," "Conversion Optimization," and "Adobe Photoshop/Illustrator."
Loom Video Creation: Record your 1-2 minute Loom video introduction. Practice explaining one Amazon creative project you're proud of, focusing on the strategic decisions you made regarding layout, storytelling, and performance optimization.
Company & Brand Research: If possible, research Hire Overseas and any specific client brands mentioned to understand their aesthetic, market position, and operational needs. Prepare to discuss how your skills align with their goals, especially for the heritage fashion brand relaunch.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (Amazon and E-Commerce)