The Ride Platform - Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer

Company: The Ride Platform

Location: San Francisco, California, United States

Job Type: Full-Time

Category: Marketing & Brand Design / Operations

Date Posted: July 30, 2026

Experience Level: Senior (8+ years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the brand identity and driving demand across The Ride Platform's suite of companies, including Outdoorsy, Ride, and Roamly, with a strong emphasis on marketing and brand design execution.

• The position requires a blend of strategic marketing thinking and hands-on design expertise, focusing on campaign creative, product marketing launches, lifecycle design, and short-form social content across various digital channels.

• A key aspect of this role involves developing and maintaining a cohesive marketing design system and leveraging AI-assisted workflows to enhance efficiency and scale creative output for global markets.

• This is a maker's role for a senior individual who can independently drive creative initiatives from concept to completion while collaborating closely with integrated marketing and product design teams.

📝 Enhancement Note: While the primary focus is Brand & Marketing Design, the role's emphasis on driving demand, understanding funnel dynamics, utilizing performance data, and building scalable systems positions it within the broader GTM (Go-To-Market) and operational excellence framework. The requirement to build and maintain a design system and AI-assisted workflows directly supports operational efficiency and scalability for marketing efforts, aligning it with Revenue Operations principles.

📈 Primary Responsibilities

• Lead the creative vision and execution for the launch of the 'Ride' car rental marketplace, encompassing campaign creative, paid and organic social media assets, landing pages, and motion graphics.

• Extend and adapt Roamly's established brand campaign creative into organic marketing channels, ensuring consistent brand messaging and visual identity.

• Design and develop full-funnel marketing assets across the company's marketplaces (Outdoorsy, Ride, Roamly), covering product launch collateral, email campaigns, push notifications, and in-app creative.

• Produce engaging short-form video and motion graphics content tailored for platforms such as Instagram, TikTok, and YouTube, optimizing for each platform's unique audience and format.

• Strategically tailor creative assets to specific brand audiences (e.g., guests, hosts) and leverage performance data insights to iterate and improve subsequent campaign creative.

• Build, maintain, and evolve a comprehensive marketing design system within Figma/Claude Design that ensures brand consistency and efficiency across all company brands and markets.

• Implement and optimize AI-assisted workflows, including Figma Weave, Claude Design, and generative pipelines, to accelerate campaign variations, localization efforts, and overall creative production efficiency.

• Collaborate closely with Integrated Marketing, Product Design, and other cross-functional teams to align creative strategies with business objectives and product roadmaps.

• Maintain a high standard of creative execution, ensuring all work is world-class, artistically resonant, and strategically aligned with marketing goals.

📝 Enhancement Note: The responsibilities strongly emphasize campaign execution, design system management, and AI integration. This suggests a need for a candidate who not only excels in creative execution but also understands how to operationalize creative processes for maximum impact and efficiency, a key characteristic of senior roles within GTM operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential. Experience:

• Minimum of 8+ years of progressive experience in marketing, communication, and product/brand design, with a proven track record of creating impactful consumer-facing campaigns.

• Experience working in-house at a well-known consumer brand or at a top-tier brand/advertising agency, with demonstrable campaign work from concept to execution.

• Hands-on experience in a maker role, taking ownership of projects from initial concept through final asset delivery. Required Skills:

• Brand Design & Strategy: Proven ability to develop and evolve brand identities, with a strong understanding of brand strategy and its application across marketing touchpoints.

• Marketing Campaign Execution: Expertise in creating campaign creative for various channels, including paid and organic social, landing pages, email, and in-app messaging.

• Figma Proficiency: Mastery of Figma as the primary design tool, including advanced features for prototyping, design systems, and collaborative workflows.

• Motion Design & Short-Form Video: Strong capabilities in motion graphics and creating engaging short-form video content for social media platforms.

• AI in Design: Demonstrated experience and excitement in using AI tools (e.g., Figma Weave, Claude Design, generative AI) to enhance creativity, optimize workflows, and scale production.

• Typography & Art Direction: Exceptional skills in typography and art direction, with a keen eye for visual aesthetics and composition.

• Data-Driven Creativity: Ability to interpret performance data and audience insights to inform creative decisions and iterate on campaign effectiveness.

• Cross-functional Collaboration: Excellent communication and organizational skills to effectively integrate with and support integrated marketing, product design, and other business units.

Preferred Skills:

• Experience in marketplace platforms (e.g., Airbnb, Etsy) or the travel/mobility sector (e.g., Uber, Turo).

• Experience launching a new tech-focused brand or product from its inception.

• Familiarity with international market dynamics and experience with creative localization at scale.

• Understanding of two-sided marketplace dynamics (supply and demand, hosts and guests, trust-building).

📝 Enhancement Note: The "hybrid set of skills" requirement and emphasis on a "marketing mindset" and "commercial curiosity" are critical. This indicates a need for a designer who views their work through a GTM lens, focusing on audience insights, business priorities, and funnel impact, not just aesthetics. The AI requirement is also a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase 2-3 significant marketing campaigns from concept to completion, detailing strategic rationale, creative execution, channel strategy, and measurable results. Highlight work for new brand launches or significant brand evolution.

• Design System Examples: Provide examples of how you have built, maintained, or contributed to a marketing design system, demonstrating its application across multiple brand touchpoints and its role in ensuring consistency and efficiency.

• AI Integration Examples: Include specific examples of how AI tools have been used in your design process, such as generating variations, localizing content, or streamlining workflows, with clear explanations of the benefits achieved.

• Motion & Video Samples: Showcase a range of short-form video and motion graphics work, demonstrating dynamic storytelling and platform-specific optimization.

• Brand Identity Development: If applicable, include examples of brand identity creation or evolution, particularly for new products or services.

Process Documentation:

• Be prepared to discuss your process for developing creative strategies based on marketing briefs, audience insights, and performance data.

• Articulate your approach to building and managing design systems, including collaboration with developers and marketing stakeholders.

• Explain how you integrate AI into your workflow, including the tools used, the challenges encountered, and the benefits realized.

• Demonstrate your ability to adapt creative strategies and assets for different brands, audiences, and geographic markets.

📝 Enhancement Note: For a Senior Brand & Marketing Designer, the portfolio should not just showcase creative output but also demonstrate strategic thinking, process management, and the ability to operationalize creative efforts. The emphasis on AI and design systems points towards an expectation of efficient, scalable, and data-informed creative operations.

💵 Compensation & Benefits

Salary Range: $125,000 - $145,000 Annually (Based on experience, skills, and location)

Benefits:

• Competitive Compensation: Base salary range of $125,000 - $145,000, commensurate with experience (DOE).

• Equity Opportunity: Potential to earn equity compensation, aligning employee success with company growth.

• Comprehensive Health Coverage: 100% company-paid medical premiums for employees, ensuring access to essential healthcare.

• Retirement Planning: 401(k) plan with a company match to support long-term financial security.

• Flexible Paid Time Off (PTO): A flexible PTO policy encourages work-life balance and personal well-being.

• Workplace Perks: Catered lunches, regular happy hours, and team-building events to foster a vibrant company culture.

• Lifestyle Benefits: Marketplace discounts and a culture that values work-life balance, promoting adventure and personal pursuits.

Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week. The company values work-life balance, suggesting flexibility may be available for efficient operations professionals who meet their responsibilities.

📝 Enhancement Note: The salary range is provided. The benefits are standard for a tech company, with specific callouts for 100% medical premium coverage and equity, which are attractive to senior professionals. The "Flexible PTO" and "Work-Life Balance" points are key for attracting talent in demanding creative roles. The mention of "AI-assisted workflows" and "nimble process built on trust" implies an expectation of efficient, outcome-oriented work rather than strict hour-by-hour monitoring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Marketplaces, SaaS, Insurtech)

Company Size: The Ride Platform is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly, indicating a significant and growing organization with multiple business units. While exact employee count isn't stated, the description implies a substantial, well-funded operation with international expansion.

Founded: The foundational information for The Ride Platform isn't explicitly stated, but its subsidiaries like Outdoorsy have been established for some time, suggesting a mature yet rapidly evolving company structure.

Team Structure:

• The Senior Brand & Marketing Designer will report to the VP of Design.

• They will work closely with Integrated Marketing and Product Design teams, indicating a highly collaborative, cross-functional environment.

• The team is described as "small" but with "real autonomy," suggesting a lean, empowered, and agile operational model. Methodology:

• Data-Driven Design: The role emphasizes using performance data to inform creative decisions and shape future campaigns, highlighting a systematic approach to marketing effectiveness.

• Agile & Nimble Process: The team operates with a "nimble process built on trust," suggesting rapid iteration, flexibility, and a focus on outcomes over rigid adherence to traditional corporate structures.

• Technology Integration: A strong focus on leveraging technology, including AI, to achieve "noble goals" faster and smarter, indicating a forward-thinking and innovative operational approach.

Company Website: https://www.therideplatform.com/ (Note: This is an inferred domain based on the company name and URL provided.)

📝 Enhancement Note: The company operates in the "Operator Economy" and aims to build essential infrastructure for the mobility sector. This mission-driven approach, combined with a focus on technology and agile processes, suggests a dynamic and performance-oriented culture that values innovation and operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, requiring 8+ years of experience. It signifies a role with significant autonomy, strategic input, and responsibility for driving key brand and marketing initiatives.

Reporting Structure: The role reports directly to the VP of Design, indicating visibility and direct influence on design leadership and strategy. Collaboration will be broad, extending to Integrated Marketing and Product Design.

Operations Impact: The work of the Senior Brand & Marketing Designer will directly impact customer acquisition, brand awareness, and demand generation across multiple product lines. By shaping creative narratives and optimizing marketing campaigns, this role plays a crucial part in the company's revenue growth and market penetration strategies. The emphasis on AI and design systems also contributes to operational scalability and efficiency within the marketing function.

Growth Opportunities:

• Strategic Leadership: Opportunity to influence and shape the brand direction for multiple growing companies within The Ride Platform umbrella.

• Skill Specialization: Deepen expertise in AI-assisted design workflows, motion graphics, and brand strategy for high-growth consumer tech companies.

• Cross-Brand Exposure: Gain experience working across diverse brands (marketplaces, SaaS, insurtech) within a single platform, broadening industry knowledge and operational versatility.

• Impactful Projects: Lead high-visibility projects like new brand launches (Ride) and significant campaign extensions (Roamly), offering substantial portfolio-building experience.

• Mentorship: Potential to mentor junior designers or contribute to building out design team processes as the company scales.

📝 Enhancement Note: The "maker's role" aspect combined with "real autonomy" and "senior position" suggests that while the role is hands-on, there's an expectation of strategic contribution and leadership in design execution, aligning with career progression towards design management or principal-level individual contributor roles.

🌐 Work Environment

Office Type: This is an in-office role, indicating a preference for collaborative, in-person work environments. The company's culture of "Catered lunches, happy hours, and team-building events" reinforces this.

Office Location(s): San Francisco, California, or Austin, Texas. Candidates must be willing to relocate if not already in one of these locations.

Workspace Context:

• Collaborative Hub: The San Francisco and Austin offices likely serve as hubs for in-person collaboration, fostering a dynamic exchange of ideas between design, marketing, and product teams.

• Technology-Rich: Expect access to industry-standard design tools and technology, including advanced hardware and software necessary for motion graphics, AI-assisted design, and Figma.

• Team Interaction: The "small team with real autonomy" suggests frequent, direct interaction with peers and leadership, facilitating quick decision-making and feedback loops.

Work Schedule: While a standard 40-hour work week is implied, the mention of a "nimble process built on trust" and a culture that "values the balance between work and adventure" suggests a degree of flexibility for individuals who can effectively manage their workload and deliver results, essential for operations professionals.

📝 Enhancement Note: The on-site requirement in specific tech hubs (San Francisco/Austin) points to a company culture that values in-person synergy, which is common for companies emphasizing rapid innovation and close-knit team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and cultural fit. A cover letter is specifically requested to express interest and highlight relevant experience.

• Portfolio Deep Dive: A dedicated session to review the candidate's portfolio, focusing on campaign strategy, design execution, AI integration, and the ability to articulate creative decisions and their impact.

• Cross-Functional Interviews: Interviews with members of the Integrated Marketing and Product Design teams to evaluate collaboration skills, communication style, and strategic thinking.

• VP of Design Interview: A final interview with the VP of Design to assess leadership potential, creative vision, and alignment with company values and strategic goals.

Portfolio Review Tips:

• Strategic Narrative: Structure your portfolio around case studies that tell a story: the challenge, your strategic approach, the creative solution, and the measurable outcomes. For this role, emphasize how your creative work drove marketing objectives (awareness, demand).

• Show, Don't Just Tell: Clearly demonstrate your hands-on capabilities, especially in Figma, motion design, and AI tool application. Provide specific examples of AI-generated assets or workflow optimizations.

• Marketing Mindset: Articulate how your design decisions are informed by audience insights, business priorities, and performance data. Connect your aesthetic choices to commercial curiosity.

• Brand Evolution: Highlight experience with brand launches or significant brand campaign extensions. Show how you adapt creative for different brands and audiences.

• Process Clarity: Be ready to discuss your design process, including how you build and maintain design systems and integrate new technologies like AI.

Challenge Preparation:

• Creative Strategy Exercise: Be prepared for a potential exercise that involves developing a creative strategy for a new product launch or marketing campaign based on a given brief. Focus on audience definition, channel selection, and core messaging.

• AI Workflow Design: You might be asked to outline how you would integrate AI tools into a specific marketing campaign workflow to improve efficiency or generate variations.

• Brand Consistency: Prepare to discuss how you maintain brand consistency across different platforms and brands, especially when working with a design system.

📝 Enhancement Note: The emphasis on a cover letter and a portfolio that demonstrates a "marketing mindset" and "commercial curiosity" is crucial. Candidates should proactively showcase how their design work directly contributes to business objectives and revenue generation, aligning with GTM principles. The AI requirement necessitates demonstrating practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, design systems, and collaborative workflows. Proficiency is mandatory.

• AI Design Tools: Experience with Figma Weave, Claude Design, and generative AI pipelines is a significant requirement. This includes using AI for asset generation, workflow automation, and campaign variation.

• Adobe Creative Suite: While Figma is primary, fluency in other Adobe tools (e.g., After Effects for motion, Photoshop, Illustrator) is expected for comprehensive creative output.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret performance data from tools like Google Analytics, Amplitude, or internal dashboards is essential for informing creative decisions. CRM & Automation:

• Familiarity with CRM platforms (like Salesforce, HubSpot) and marketing automation tools (like Marketo, Mailchimp) is beneficial for understanding campaign deployment and audience segmentation, though direct management is not expected.

📝 Enhancement Note: The explicit mention of Figma and AI tools (Figma Weave, Claude Design, generative pipelines) is critical. This highlights the company's commitment to leveraging cutting-edge technology for creative operations and efficiency. Proficiency here is a key differentiator.

👥 Team Culture & Values

Operations Values:

• World-Class Ambition: A drive to create exceptional, high-quality work that stands out and achieves significant impact.

• Commercial Curiosity: A deep interest in business objectives, audience insights, and market dynamics, ensuring creative work is strategically aligned and commercially effective.

• Maker's Mentality: A hands-on approach and pride in crafting high-quality assets from ideation to final delivery.

• Data-Informed Decision Making: Utilizing performance data and user insights as a foundation for creative strategy and iteration.

• Innovation & Efficiency: Embracing new technologies, particularly AI, to enhance creativity, speed up processes, and achieve ambitious goals more effectively.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with Integrated Marketing, Product Design, and potentially other teams, requiring clear communication and mutual respect.

• Trust & Autonomy: Operates within a "nimble process built on trust," allowing for independent work and decision-making within defined strategic boundaries.

• Feedback & Iteration: A culture that likely embraces constructive feedback and iterative design processes, especially driven by performance data and market response.

📝 Enhancement Note: The company values drive, strategic thinking, and hands-on execution. The integration of AI and a focus on data-driven results suggest a modern, efficient, and forward-thinking operational culture within the creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Integration: Harmonizing and evolving brand identities across multiple distinct companies (Outdoorsy, Ride, Roamly) while maintaining unique brand personalities.

• AI Adoption: Successfully integrating and optimizing AI workflows within a creative process that still requires strong human oversight, artistic direction, and strategic input.

• Rapid Growth Environment: Thriving in a fast-paced, growing company where priorities can shift, requiring adaptability and resilience.

• Balancing Brand & Performance: Ensuring creative work resonates emotionally and builds brand awareness while simultaneously driving performance metrics and demand generation.

Learning & Development Opportunities:

• AI Specialization: Become a leader in leveraging AI for creative production and workflow optimization within a marketing context.

• Multi-Brand Strategy: Develop expertise in managing and evolving brands across different market segments and business models.

• Product Marketing Integration: Gain deeper insights into product marketing strategies and how creative design supports product launches and user adoption.

• Cross-Functional Leadership: Enhance skills in collaborating with and influencing diverse teams, contributing to broader GTM strategies.

📝 Enhancement Note: The challenges presented are common in high-growth tech environments, particularly for roles that bridge creative execution with strategic business objectives and new technology adoption. The growth opportunities focus on specialization and broad strategic exposure.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your strategic approach to launching a new brand (like 'Ride') from a creative perspective. How would you define its identity and initial marketing push?

• How do you translate audience insights and performance data into actionable creative briefs and impactful campaign designs? Provide specific examples.

• Describe your process for building and maintaining a marketing design system that scales across multiple brands and channels. How do you ensure adoption and consistency? Company & Culture Questions:

• Why are you interested in The Ride Platform and its mission to build infrastructure for the mobility economy? How do your personal values align with the company's?

• How do you approach collaboration with marketing and product teams? Describe a time you successfully influenced a cross-functional decision with your creative input.

• How do you see AI transforming the role of a brand and marketing designer, and how have you personally incorporated it into your workflow? Portfolio Presentation Strategy:

• Narrative Arc: For each case study, clearly outline the business problem, your strategic design thinking, the creative execution, and the quantifiable results. Emphasize your role and contributions.

• AI Showcase: Dedicate a section or specific examples to demonstrate your practical application of AI tools. Show the "before and after," the process, and the efficiency gains or creative enhancements achieved.

• Showcase Versatility: Present a range of work that highlights your ability to design for different brands, audiences, and formats (static, motion, video). Ensure your Figma skills are evident.

• Articulate Value: Focus on how your design work contributed to business objectives, demand generation, and brand building, demonstrating your "marketing mindset."

📝 Enhancement Note: The interview process will heavily scrutinize a candidate's strategic thinking, hands-on technical skills (especially Figma and AI), and their ability to connect creative output to business outcomes. A candidate must clearly articulate their understanding of GTM principles and how their design expertise drives revenue and brand growth.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 strong marketing campaign case studies, examples of design system contributions, and clear demonstrations of AI tool integration in your workflow. Tailor the presentation to highlight your strategic thinking and hands-on maker capabilities.

• Resume Optimization: Ensure your resume clearly highlights 8+ years of relevant experience, emphasizing achievements in brand design, marketing campaign execution, motion graphics, and AI-assisted design. Use keywords such as "Figma," "AI," "campaign creative," "marketing design system," and "product marketing."

• Cover Letter Crafting: Write a compelling cover letter that expresses your genuine interest in The Ride Platform's mission and specific brands. Address your "marketing mindset," commercial curiosity, and enthusiasm for leveraging AI, directly responding to the prompt in the job description.

• Company Research: Thoroughly research The Ride Platform, Outdoorsy, Ride, and Roamly. Understand their business models, target audiences, and current marketing efforts. Be prepared to discuss how your skills and vision align with their growth objectives and operational strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.