Digital/ Graphic Designer

📍 Job Overview

Job Title: Digital/ Graphic Designer

Company: NightOwl Consulting

Location: Philippines (On-site, NightOwl Internal)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling digital design projects for social media, email campaigns, and website assets, directly supporting Go-To-Market (GTM) strategies.

• Collaborate closely with the marketing and sales teams to ensure design cohesion and effectiveness in all digital campaigns.

• Leverage Adobe Creative Suite, with a strong emphasis on InDesign, for the creation of high-quality, brand-consistent design assets.

• Apply critical thinking to translate marketing objectives into engaging and strategically sound visual communications.

• Maintain and enforce brand consistency across all digital touchpoints, crucial for unified GTM messaging.

📝 Enhancement Note: This role, while titled "Digital/ Graphic Designer," has significant implications for operations. The emphasis on digital campaigns, CRM integration, and collaboration with sales/marketing teams positions this role as a key contributor to Marketing Operations and potentially Sales Operations enablement through visual asset creation. The requirement for experience with CRM systems suggests a need to understand how design impacts lead generation, customer engagement, and the overall customer journey, which are core operational concerns.

📈 Primary Responsibilities

• Design and produce engaging visual content for social media platforms, adhering to platform best practices and campaign objectives.

• Create aesthetically pleasing and user-friendly email templates that drive engagement and support email marketing automation workflows.

• Develop intuitive and on-brand website graphics and layouts to enhance user experience and conversion rates.

• Collaborate with marketing stakeholders to conceptualize and execute integrated digital campaigns that align with broader GTM strategies.

• Ensure all design outputs are logically constructed, effectively convey intended messages, and maintain strict brand guideline adherence.

• Manage the design asset library, ensuring proper organization, version control, and accessibility for relevant teams.

• Work with CRM systems to understand how design impacts user journeys and campaign performance metrics.

📝 Enhancement Note: The responsibilities outlined clearly link design output to operational goals such as campaign effectiveness, user experience, and brand consistency. The mention of "email marketing automation workflows" and "CRM systems" indicates a need for the designer to think operationally about how their work integrates into broader marketing and sales processes, rather than just creating standalone visuals.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles requiring this level of creative and strategic output. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven professional experience in digital design, with a strong portfolio showcasing work in social media, email, and web design.

Required Skills:

• Proven experience in digital design for social media, email marketing, and website interfaces.

• Advanced proficiency in Adobe Creative Suite, with a deep understanding of Adobe InDesign.

• Demonstrated ability to create visually compelling and strategically sound designs.

• Strong critical thinking skills to translate marketing objectives into effective visual solutions.

• Excellent attention to detail, ensuring accuracy and quality in all design deliverables.

• Ability to manage multiple design projects simultaneously, prioritizing tasks effectively.

• Strong communication and interpersonal skills, with the ability to receive and incorporate constructive feedback.

• Collaborative spirit, with experience working effectively within cross-functional teams.

• Keen eye for design trends and a commitment to maintaining brand consistency. Preferred Skills:

• Familiarity with CRM systems, with specific experience or knowledge of Total Expert or Surefire being a significant advantage.

• Basic understanding of UI/UX principles to enhance user experience in digital assets.

• Experience with A/B testing visual elements for campaign optimization.

• Knowledge of graphic design principles for print collateral, though the primary focus is digital.

📝 Enhancement Note: The requirement for CRM system experience, specifically mentioning Total Expert or Surefire, is a critical operational integration point. This suggests the company views design not just as creative output but as a component of their sales and marketing technology stack, aiming for seamless integration and performance tracking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects including social media graphics, email templates, and website banners/elements.

• Include case studies or examples that demonstrate how design decisions contributed to specific campaign objectives or user engagement metrics.

• Highlight projects that required adherence to strict brand guidelines and demonstrated consistency.

• Provide examples of designs that were integrated with or supported by CRM or marketing automation platforms. Process Documentation:

• Demonstrate understanding of design workflows, from concept and brief to final delivery and implementation.

• Illustrate how feedback was incorporated and revisions were managed efficiently.

• Show examples of how design assets were optimized for various digital platforms and devices.

📝 Enhancement Note: For this role, a portfolio is crucial not just for visual appeal but for demonstrating operational thinking. Candidates should be prepared to articulate the process behind their designs, how they collaborated to meet marketing objectives, and how their visuals integrated into wider GTM initiatives, particularly those involving CRM and automation.

💵 Compensation & Benefits

Salary Range: PHP 30,000 - PHP 55,000 per month.

• Methodology for Est. Range: The provided range is directly from the job posting. For the Philippines, this range is competitive, particularly at the higher end, for experienced digital designers in a full-time capacity, especially considering the company offers "above market salary" and additional benefits.

• Operations Industry Context: This salary range aligns with mid-level creative roles that also require an understanding of marketing operations and CRM integration, indicating a value placed on strategic design execution rather than purely aesthetic output.

Benefits:

• Above market salary.

• Health Maintenance Organization (HMO) coverage from Day 1 for the principal and two dependents.

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG).

• Performance-based Incentives.

• Quarterly Company Events.

• In-depth training for career growth.

• Positive Company Culture and HR experience.

• PHP 1,000 De Minimis allowance.

• Provision of necessary equipment and software.

Working Hours: Standard 40-hour work week, typically Monday to Friday, reflecting a structured operational schedule. The "NightOwl Internal" location suggests an on-site role with regular business hours.

📝 Enhancement Note: The comprehensive benefits package, including HMO on Day 1 and performance-based incentives, is attractive for full-time roles and suggests a stable employment opportunity. The "De Minimis" allowance is a common perk in the Philippines, offering a tax-free reimbursement for minor expenses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting Services. NightOwl Consulting likely supports various businesses with their strategic and operational needs, implying a fast-paced, client-focused, and results-oriented environment.

Company Size: While not specified, the presence of a dedicated marketing department and structured benefits suggests a company that has moved beyond startup phase and is established enough to invest in specialized roles and employee well-being.

Founded: The company's founding date is not provided. However, the professional online presence and structured job posting indicate a mature organization.

Team Structure:

• The role is within the Marketing Department, reporting to a Marketing Manager or similar.

• This designer will likely work closely with marketing specialists (social media managers, content creators, campaign managers) and potentially sales enablement teams.

• Collaboration will extend to other departments as needed for campaign assets and brand representation. Methodology:

• Emphasis on data-driven decision-making, especially in marketing campaigns, requiring designs that are measurable.

• Focus on efficiency and process optimization, suggesting clear workflows and expectations for asset delivery.

• Client-centric approach, meaning designs must effectively communicate value propositions and support business objectives.

Company Website: https://nightowl.consulting

📝 Enhancement Note: The consulting industry context suggests that NightOwl Consulting values professionalism, strategic thinking, and tangible results. For a designer, this means understanding the business objectives behind creative requests and demonstrating how designs contribute to client success or internal operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital/Graphic Designer. It requires independent execution of design tasks but also strong collaboration and an understanding of how designs fit into broader operational strategies (marketing campaigns, CRM integration).

Reporting Structure: The role is within the Marketing Department, likely reporting to a Marketing Manager or Head of Marketing. This structure allows for clear direction and alignment with marketing objectives.

Operations Impact: The designer's output directly impacts the effectiveness of GTM campaigns, brand perception, and potentially lead generation and conversion rates through engaging digital assets and well-designed user experiences. Their work is integral to communicating NightOwl's value proposition visually.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design software, learn new digital design techniques, or gain exposure to UI/UX design principles.

• Specialization: Potential to specialize in areas like motion graphics, advanced web design, or campaign-specific asset creation.

• Leadership Potential: With proven performance and strategic input, there could be opportunities to lead design projects or mentor junior designers.

• Cross-functional Exposure: Potential to gain insights into marketing operations, sales enablement, and CRM strategy through close collaboration.

📝 Enhancement Note: The emphasis on "In-depth training for career growth" and "performance-based incentives" suggests a company culture that supports employee development. For a designer, this could translate into opportunities to learn more about the operational aspects of marketing and sales, making them a more valuable asset in the long term.

🌐 Work Environment

Office Type: "NightOwl Internal" suggests a dedicated office space for employees. As the role is listed as "On-site," this implies a traditional office environment.

Office Location(s): The primary location is specified as "Philippines." Given the "NightOwl Internal" designation, it's likely a specific office within the Philippines, possibly in a major business hub.

Workspace Context:

• A collaborative office environment where designers can interact with marketing colleagues and stakeholders.

• Access to necessary equipment and software, as stated in the benefits, ensures a well-equipped workspace.

• The "NightOwl" name might suggest a focus on working efficiently and effectively, potentially with flexible but structured hours.

Work Schedule: Full-time employment with a standard 40-hour work week, likely during regular Philippine business hours (e.g., 9 AM - 6 PM PHT).

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration, which can be beneficial for creative brainstorming and rapid feedback loops. This environment is conducive to building strong team dynamics and fostering a shared understanding of operational goals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative style.

• Technical Interview: Discussion on design software proficiency, creative process, and problem-solving approach. This may include a practical design exercise.

• Portfolio Presentation: Candidates will likely present their portfolio, explaining the rationale behind their design choices, their collaborative process, and the impact of their work on campaign objectives or user engagement. Be prepared to discuss CRM integration if applicable.

• Cultural Fit Interview: Discussion with hiring managers and potential team members to assess alignment with NightOwl's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (social media, email, web design, brand consistency).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you implemented, and the measurable results or impact.

• Highlight Operations Link: If possible, show how your designs supported specific marketing campaigns, user journeys, or CRM integrations. Discuss how you ensured brand consistency across different touchpoints.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, particularly InDesign. If you have CRM experience (Total Expert/Surefire), be prepared to elaborate.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Practice your presentation to be concise and engaging.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic, an email header, or a web banner based on a given brief.

• Focus on understanding the target audience, campaign objective, and brand guidelines provided.

• Practice quick ideation and execution within a limited timeframe.

• Be ready to explain your design decisions clearly and concisely.

📝 Enhancement Note: The portfolio review is critical. Candidates should go beyond simply showing pretty pictures; they must demonstrate how their design skills translate into tangible business outcomes and operational efficiency. Explicitly discussing CRM experience or understanding its importance will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Proficiency in Adobe InDesign is explicitly required. Expect to use Photoshop and Illustrator extensively for image editing, vector graphics, and layout design.

• Design Software: General graphic design tools for various digital applications.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design impacts analytics is key. This may involve using dashboards to see how email open rates, click-through rates, or website engagement are affected by design elements. CRM & Automation:

• CRM Systems: Experience with CRM systems is essential. Specific mention of Total Expert or Surefire indicates these are either actively used or highly relevant. Understanding how design assets are integrated into these platforms for sales and marketing outreach is crucial.

• Marketing Automation Platforms: Familiarity with platforms where email templates and campaign assets are deployed.

📝 Enhancement Note: The mention of CRM systems (Total Expert, Surefire) is a strong indicator of how integrated this design role is within the broader GTM operations. Candidates should be ready to discuss their experience with these platforms or demonstrate an understanding of how design supports CRM-driven processes like lead nurturing and customer engagement.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel design solutions that capture attention and communicate messages effectively.

• Collaboration & Teamwork: Working cohesively with marketing, sales, and other departments to achieve shared objectives.

• Brand Integrity: Upholding and consistently applying brand guidelines to ensure a unified and professional image.

• Efficiency & Productivity: Delivering high-quality work in a timely manner, optimizing workflows for speed and effectiveness.

• Data-Driven Design: Understanding that design choices can impact performance metrics and being open to design adjustments based on data insights.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing specialists, campaign managers, and potentially sales teams to understand their needs and translate them into visual assets.

• Feedback-Oriented: Open to receiving and providing constructive feedback to improve design quality and campaign effectiveness.

• Proactive Communication: Clearly communicating project status, potential challenges, and design rationale to stakeholders.

📝 Enhancement Note: The emphasis on "data-driven design" and "efficiency" suggests that NightOwl Consulting values designers who can balance artistic talent with an operational mindset, understanding that design is a tool to achieve specific business goals and improve operational performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Demands: Meeting tight deadlines while ensuring designs align with brand standards and strategic campaign objectives.

• Integrating with CRM/Marketing Automation: Understanding and effectively utilizing design within the constraints and requirements of CRM and marketing automation platforms.

• Maintaining Brand Consistency: Ensuring a uniform brand experience across a multitude of digital touchpoints and evolving campaign needs.

• Adapting to Evolving Trends: Staying current with digital design trends and platform changes to keep content fresh and engaging.

Learning & Development Opportunities:

• Advanced Design Training: Opportunities to attend workshops or online courses to master new design techniques or software.

• CRM/Marketing Automation Exposure: Learning how design assets are used within these systems and how to optimize them for better performance.

• GTM Strategy Insights: Gaining a deeper understanding of marketing campaigns, sales enablement, and overall business objectives to inform design decisions.

• Portfolio Enhancement: Developing case studies that showcase not just design skills but also strategic thinking and operational impact.

📝 Enhancement Note: The challenges highlight the dual nature of this role – requiring both creative flair and operational understanding. The growth opportunities suggest a path for a designer to become more strategic and integrated within the company's GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a design for a specific marketing campaign. What was the objective, and how did your design contribute to achieving it?" (Focus on strategy, objective linkage, and potential metrics.)

• "How do you ensure brand consistency across different digital platforms (social media, email, web)?" (Highlight process, style guides, and attention to detail.)

• "Tell us about your experience with CRM systems like Total Expert or Surefire. How have you used design to support CRM-driven initiatives?" (Crucial for this role; be prepared to discuss integration, lead generation assets, or customer journey visuals.)

• "How do you approach a design request when you have limited information or conflicting feedback?" (Focus on problem-solving, communication, and clarification processes.) Company & Culture Questions:

• "What do you know about NightOwl Consulting and our services?" (Research their website, services, and client base.)

• "How do you stay updated on the latest digital design trends and software?" (Demonstrate continuous learning and passion for the field.)

• "Describe your ideal work environment and how you collaborate with marketing and sales teams." (Align with their emphasis on collaboration and efficiency.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each of your selected portfolio pieces, explain: the client/objective, your specific role, the challenge, your creative process, the final design solution, and the impact/results.

• Quantify When Possible: If you have metrics (e.g., increased engagement, higher click-through rates), present them. If not, discuss the intended impact and strategic rationale.

• Highlight CRM/Operational Relevance: If any projects involved CRM, marketing automation, or specific GTM campaigns, make sure to explicitly mention and discuss this connection.

• Be Prepared for a Design Challenge: You might be asked to critique a piece of existing company collateral or design a simple asset on the spot. Think about how you'd approach it strategically.

📝 Enhancement Note: For this role, the interview preparation should heavily emphasize how design supports operational goals, particularly within the context of CRM and marketing automation. Candidates who can articulate this connection will stand out significantly.

📌 Application Steps

To apply for this Digital/ Graphic Designer position:

• Submit your application through the provided link on hirenightowl.pinpointhq.com.

• Customize Your Resume: Tailor your resume to highlight experience in digital design for social media, email, and web, specifically mentioning Adobe Creative Suite (InDesign) and any CRM experience (Total Expert/Surefire). Quantify achievements where possible.

• Prepare Your Portfolio: Curate your strongest digital design projects, focusing on those that demonstrate brand consistency, strategic thinking, and ideally, integration with marketing campaigns or CRM platforms. Be ready to present and discuss your work with a focus on process and impact.

• Research NightOwl Consulting: Understand their services, target audience, and brand identity to better tailor your application and prepare for interview questions.

• Practice Your Pitch: Be ready to articulate your design process, your understanding of marketing operations, and your enthusiasm for contributing to NightOwl's GTM success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---