Digital Graphic Designer (m/w/d) Fashion

📍 Job Overview

Job Title: Digital Graphic Designer (m/w/d) - Fashion E-Commerce

Company: ANGEHEUERT GmbH Personalberatung (representing a Premium Fashion Company)

Location: Kufstein, Tyrol, Austria

Job Type: Full-time

Category: Digital Design / E-Commerce Marketing Operations

Date Posted: June 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (up to 50% home office)

🚀 Role Summary

• Drive digital brand presence and e-commerce growth through impactful visual design and AI-powered creativity.

• Develop conversion-focused assets for webshops, landing pages, social media, CRM, and performance marketing campaigns.

• Leverage AI tools for content creation, automation, and creative scaling to enhance efficiency and output.

• Collaborate directly with the Head of E-Commerce and the E-Commerce team to shape digital brand experiences.

• Optimize designs based on data-driven insights, including CTR, conversion rates, and A/B test results.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing within the e-commerce fashion sector. The emphasis on AI-driven creativity and data optimization suggests a need for a designer who is not only artistically skilled but also analytical and tech-savvy, aligning with modern GTM operations.

📈 Primary Responsibilities

• Design and continuously evolve visual assets for the company's webshop, dedicated landing pages, and dynamic campaign initiatives, with a strong emphasis on product storytelling and visual merchandising.

• Conceptualize and execute compelling creative content for social media platforms, email newsletters, CRM communications, and paid performance marketing channels, ensuring brand consistency and engagement.

• Lead the development and implementation of digital campaigns specifically designed to drive e-commerce growth and achieve key performance indicators (KPIs) such as conversion rate, average order value, and customer acquisition cost.

• Maintain and enforce a cohesive and sales-optimized brand identity across all digital touchpoints, ensuring a seamless and premium customer experience.

• Analyze design performance using key metrics like Click-Through Rate (CTR), Conversion Rate, and A/B test outcomes to iteratively improve the effectiveness of visual assets and user journeys.

• Integrate and experiment with AI tools to enhance content creation processes, automate repetitive design tasks, and scale creative output efficiently, staying at the forefront of design technology.

• Develop modern, user experience (UX)-centric design solutions for digital user journeys, focusing on intuitive navigation, engaging interactions, and streamlined checkout processes.

• Contribute to the development and refinement of design systems, reusable templates, and digital workflows to ensure consistency, efficiency, and scalability across all design operations.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic operational thinking. The emphasis on "sales-strong brand presence" and "optimizing designs based on data" indicates that this role is deeply integrated into the revenue generation engine, requiring a results-oriented approach to design.

🎓 Skills & Qualifications

Education:

• A completed apprenticeship or degree in Graphic Design, Communication Design, or a related field is required. Experience:

• Minimum of 2-5 years of professional experience in digital design, with a strong preference for candidates who have worked within the e-commerce or performance marketing landscape. Required Skills:

• Proficient in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong command of Figma for collaborative design and prototyping.

• Deep understanding of digital brand management, conversion-oriented design principles, and user experience (UX) best practices.

• Demonstrated affinity for or prior experience with AI tools in the creative design process.

• Aptitude for data-driven decision-making and performance optimization in design.

• Fluent in German (written and spoken). Preferred Skills:

• Experience with Motion Design or Video Editing software.

• Foundational knowledge of HTML and/or CSS for understanding web implementation.

• Familiarity with e-commerce platforms like Shopify and marketing automation tools such as Klaviyo.

• Understanding of performance marketing concepts, analytics, and tracking mechanisms.

📝 Enhancement Note: The "Nice to Have" section provides a clear roadmap for candidates looking to differentiate themselves. Skills like HTML/CSS, Shopify, Klaviyo, and performance marketing analytics are highly relevant for operations roles that bridge creative with commercial outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct digital design projects that demonstrate expertise in e-commerce, conversion optimization, and brand representation.

• Include examples of assets created for webshops, landing pages, social media campaigns, and email marketing, highlighting their specific purpose and target audience.

• Present case studies that detail the design process, from concept development to final execution, emphasizing problem-solving and strategic thinking.

• Clearly articulate the role played in each project and the measurable impact of the design on key performance indicators (e.g., conversion rate uplift, CTR improvement, engagement metrics).

• Demonstrate proficiency in using design tools such as Adobe Creative Suite and Figma, with examples that reflect modern design workflows. Process Documentation:

• Be prepared to discuss your personal design workflow, from initial briefing and concept generation to asset delivery and post-launch optimization.

• Outline your approach to incorporating feedback from stakeholders, including the Head of E-Commerce and marketing teams, into the design iteration process.

• Explain how you integrate data analysis and A/B testing results into your design revisions to enhance performance and user experience.

• Describe your experience or willingness to adopt AI tools for design-related tasks, including content generation, asset variation, and workflow automation.

📝 Enhancement Note: For a digital design role with an operations focus, the portfolio must go beyond aesthetics to prove commercial impact. Candidates should prepare to discuss how their designs directly contribute to business objectives and how they leverage technology and data for continuous improvement.

💵 Compensation & Benefits

Salary Range:

• Starting from approximately €3,000 gross per month, with a willingness to negotiate higher based on candidate experience and qualifications.

• Based on regional salary benchmarks for digital designers in Austria with 2-5 years of experience in e-commerce and a strong skillset in Adobe Creative Suite and Figma, this range is competitive. The specific location in Kufstein, while scenic, may have slightly different market dynamics than larger Austrian cities, but the premium fashion industry context supports this compensation level. Benefits:

• 36-hour work week spread over 4 days, promoting excellent work-life balance.

• Hybrid work model offering up to 50% home office flexibility.

• A modern, family-like work environment characterized by flat hierarchies and swift decision-making processes.

• Direct collaboration and mentorship opportunities with the Head of E-Commerce and the dedicated E-Commerce team.

• Significant opportunities for professional development and growth within a digitally-focused company.

• Subsidized lunch provided by an in-house Michelin-starred chef.

• Additional perks including bike leasing, corporate benefits, and employee discounts.

• Structured onboarding program to ensure a smooth integration into the team and company culture. Working Hours:

• Standard working hours are 36 hours per week, typically arranged over a 4-day week, offering enhanced flexibility and work-life balance.

📝 Enhancement Note: The 4-day week and significant home office allowance are strong indicators of a progressive work environment, attractive to operations professionals seeking efficiency and flexibility. The mention of a star chef is a unique perk that speaks to the company's culture and investment in employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Premium Fashion / E-Commerce. This is a sector that demands strong brand storytelling, trend awareness, and a keen understanding of consumer behavior, particularly in the digital space. The company has established itself over decades, indicating a blend of heritage and a forward-looking approach to digital transformation.

Company Size: While not explicitly stated, the mention of an "established Premium Fashion company with international reach," "Head of E-Commerce," and an "in-house star chef" suggests a medium to large-sized enterprise with dedicated departments and significant resources. This implies a structured environment with opportunities for specialization and impact.

Founded: Decades ago, indicating a long-standing presence and a strong foundation in the fashion industry. This history likely contributes to a deep brand heritage and established quality standards, which the digital efforts aim to amplify.

Team Structure:

• The operations team is likely structured around key e-commerce functions, including marketing, sales, customer service, and technology. This specific role reports to the Head of E-Commerce, suggesting direct involvement in strategic digital initiatives.

• The reporting structure is characterized by flat hierarchies, enabling quick decision-making and direct access to leadership.

• Cross-functional collaboration is essential, with the designer working closely with marketing, content, and potentially product teams to ensure a unified brand message and customer journey. Methodology:

• Data Analysis and Insights: A strong emphasis on data, including CTR, conversion rates, and A/B testing, is central to optimizing design performance.

• Workflow Planning and Optimization: The role involves developing and refining design systems, templates, and digital workflows for efficiency and scalability.

• Automation and Efficiency: AI tools are a key component for scaling creative output and automating tasks, driving operational efficiency.

Company Website: https://angeheuert.com/ (This is the recruiter's website; the actual company website is not provided but implied to be a premium fashion brand).

📝 Enhancement Note: The company's focus on premium fashion and e-commerce growth, combined with AI integration and a data-driven approach, positions this role within a modern, forward-thinking operations framework. The flat hierarchy suggests a dynamic and collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Graphic Designer with a strong specialization in e-commerce and a forward-thinking approach to AI and performance optimization. It offers a significant opportunity to influence the digital brand strategy and directly contribute to revenue growth.

Reporting Structure: The designer will report directly to the Head of E-Commerce. This close proximity to leadership provides high visibility and the chance to understand strategic decision-making processes at a senior level, crucial for career progression in operations.

Operations Impact: The role's success is directly tied to measurable business outcomes, such as increased conversion rates, improved customer engagement, and overall e-commerce sales growth. This direct impact on revenue makes it a critical function within the GTM operations.

Growth Opportunities:

• Specialized Skill Advancement: Deepen expertise in AI-driven design, conversion rate optimization (CRO), and UX design for e-commerce, potentially leading to senior designer or lead designer roles.

• Cross-Functional Leadership: Develop skills in managing design projects that span multiple departments, fostering collaboration and potentially leading cross-functional design initiatives.

• E-Commerce Strategy: Gain a comprehensive understanding of e-commerce operations, marketing strategies, and performance analytics, opening doors to roles in digital marketing management, GTM operations, or even broader brand management.

📝 Enhancement Note: The growth potential is significant, moving beyond pure design into areas that are highly valued in operations, such as strategic input, performance analysis, and cross-functional leadership within the e-commerce domain.

🌐 Work Environment

Office Type: The role is based in Kitzbühel, Austria, described as an "inspiring work environment where fashion, lifestyle, and digital innovation meet." This suggests a modern office setting that reflects the premium brand and potentially offers a blend of creative and professional workspaces.

Office Location(s): The primary office is in Kufstein, Tyrol, Austria. The company also offers up to 50% home office flexibility, allowing for a hybrid work arrangement.

Workspace Context:

• The workspace is described as modern and family-like, with flat hierarchies, encouraging collaboration and open communication.

• Access to up-to-date design tools and technology is implied, including Adobe Creative Suite, Figma, and AI tools, supporting efficient and innovative design processes.

• Opportunities for direct interaction with the Head of E-Commerce and the broader E-Commerce team foster a dynamic and collaborative atmosphere where ideas can be shared and implemented quickly.

Work Schedule: The 36-hour week, structured over 4 days, provides a compressed work schedule that can lead to longer weekends and improved work-life balance, while still ensuring full-time commitment and operational coverage.

📝 Enhancement Note: The Kitzbühel location offers a unique lifestyle proposition, combining a high-quality work environment with an attractive setting. The hybrid model and 4-day week are key benefits for work-life integration, a critical factor for employee retention in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A phone call with the recruiter (ANGEHEUERT GmbH) to discuss the role, your background, and initial fit.

• Portfolio Presentation: A dedicated session to present your digital design portfolio, focusing on e-commerce, conversion optimization, and AI integration. Be prepared to walk through 2-3 key projects, explaining your design process, strategic decisions, and quantifiable results.

• E-Commerce Team Interview: An interview with the Head of E-Commerce and potentially other members of the E-Commerce team. This will likely involve discussing your experience with performance marketing, UX, and how you approach data-driven design challenges.

• Cultural Fit & Skills Assessment: Potentially a practical design exercise or a discussion around your problem-solving approach to specific design scenarios relevant to the company's brand and e-commerce goals.

Portfolio Review Tips:

• Showcase E-Commerce Impact: Prioritize projects that clearly demonstrate your ability to drive sales, engagement, or conversion for e-commerce clients. Use metrics prominently.

• Highlight AI Integration: Include examples of how you've used AI tools in your design workflow, or articulate your vision for leveraging AI in creative production and optimization.

• Detail Your Process: For each project, explain your strategic approach, the problem you were solving, your design decisions, and the outcomes. Use a storytelling approach.

• Tailor to Premium Fashion: Ensure your portfolio reflects an understanding of premium brand aesthetics and the specific design challenges within the fashion industry.

• Prepare for Data Discussion: Be ready to discuss your experience with A/B testing, CTR, conversion rates, and how you use data to inform design choices.

Challenge Preparation:

• Expect a design challenge that might involve creating assets for a specific campaign, optimizing an existing web page element, or proposing a new creative direction based on given data or brand guidelines.

• Focus on demonstrating your ability to translate business objectives into effective visual solutions quickly and efficiently.

• Practice articulating your design rationale clearly and concisely, linking your creative choices to performance goals and brand strategy.

📝 Enhancement Note: The interview process is geared towards assessing both creative talent and operational effectiveness. Candidates should prepare to demonstrate how their design skills directly contribute to business metrics and how they can integrate new technologies like AI into their workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency in Photoshop and Illustrator is critical.

• Figma: Key for collaborative design, prototyping, and UI/UX design, indicating a modern, team-oriented design workflow.

• AI Design Tools: High expectation for familiarity or willingness to learn and utilize AI platforms for content creation, automation, and creative scaling. Examples could include Midjourney, DALL-E, or AI-powered features within design software.

Analytics & Reporting:

• Web Analytics Tools: Understanding of how to interpret data from tools like Google Analytics to inform design decisions (e.g., user flow, bounce rates, conversion paths).

• A/B Testing Platforms: Experience with or understanding of tools used for A/B testing visual elements to measure impact on user behavior and conversion rates.

• CRM & Marketing Automation Tools: Familiarity with platforms like Klaviyo (mentioned as "nice to have") for email marketing and customer segmentation, requiring design integration with these systems.

CRM & Automation:

• E-commerce Platforms: Experience with platforms like Shopify (mentioned as "nice to have") for webshop design and implementation.

• Project Management Tools: While not explicitly mentioned, proficiency with tools like Asana, Trello, or Jira is common in operational roles for managing design projects and workflows.

• Integration Tools: Understanding of how design assets integrate with various digital marketing and e-commerce platforms.

📝 Enhancement Note: The technology stack emphasizes a modern approach to digital design, integrating creative tools with performance analytics and automation technologies. Proficiency in Figma and an openness to AI tools are particularly important for this role's operational aspects.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A core value is the integration of data analytics with creative design to achieve measurable business results. Designs are not just aesthetically pleasing but are expected to perform.

• Efficiency and Automation: Embracing AI and streamlined workflows to maximize output and efficiency in content creation and campaign execution.

• Brand Excellence: A commitment to maintaining and enhancing the premium brand identity across all digital touchpoints, ensuring consistency and quality.

• Agility and Innovation: A willingness to adopt new technologies (like AI) and adapt to evolving digital marketing trends to drive continuous improvement.

• Collaboration and Communication: Valuing open communication, direct collaboration with leadership, and cross-functional teamwork.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with the Head of E-Commerce, marketers, and potentially other teams to ensure design aligns with broader business objectives.

• Feedback-Oriented Process: An environment that encourages constructive feedback to refine designs and improve outcomes.

• Knowledge Sharing: Openness to sharing insights about design trends, AI tools, and performance data within the team to foster collective learning and improvement.

📝 Enhancement Note: The company culture appears to foster a blend of creative freedom and operational discipline. Values like data-driven creativity and efficiency are key for success in a GTM operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually stunning designs that also meet stringent performance metrics and conversion goals.

• Rapidly Evolving AI Landscape: Staying current with AI tools and effectively integrating them into a creative workflow requires continuous learning and adaptation.

• Maintaining Brand Consistency at Scale: Ensuring a premium brand image is consistently represented across a high volume of digital assets and campaigns can be demanding.

• Data Interpretation for Design: Translating complex performance data into actionable design improvements requires analytical skills alongside creative intuition.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a subject matter expert in AI-assisted creative workflows.

• E-Commerce & CRO Mastery: Deepen expertise in conversion rate optimization strategies and e-commerce best practices.

• Leadership Potential: With demonstrated success and strategic input, opportunities to move into lead design roles or E-Commerce management positions.

• Industry Exposure: Working within a premium fashion brand offers insights into high-end consumer markets and brand building.

📝 Enhancement Note: The challenges presented are typical for modern digital operations roles, requiring adaptability and a proactive approach to skill development. The growth opportunities are substantial for someone looking to blend creative expertise with strategic business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., A/B test results, CTR) to significantly improve a digital design's performance. What was your process?" Focus on your analytical approach, the specific metrics, and the resulting impact.

• "How do you envision using AI tools to enhance the creative process for a premium fashion brand's e-commerce presence? Provide specific examples." Be ready to discuss tools, workflows, and potential benefits beyond just efficiency.

• "Walk us through your process for designing a key landing page for a new product launch. How do you ensure it's both on-brand and conversion-focused?" Detail your steps from brief to execution, including stakeholder collaboration. Company & Culture Questions:

• "What do you know about our brand and our position in the premium fashion market? How would your design approach align with our brand identity?" Research the brand thoroughly and articulate your understanding of premium aesthetics.

• "How do you handle constructive criticism or conflicting feedback on your designs from different stakeholders?" Demonstrate your ability to navigate feedback collaboratively and professionally.

• "How do you measure the success of your designs beyond aesthetics? What KPIs are most important to you in an e-commerce context?" Connect your design work directly to business outcomes. Portfolio Presentation Strategy:

• Tell a Story for Each Project: Frame each case study with a problem statement, your solution (design process), and the measurable results.

• Quantify Impact: Use numbers and data points (e.g., "+15% conversion rate," "reduced bounce rate by 10%") to showcase the effectiveness of your work.

• Highlight AI & Optimization: Specifically point out any projects where you utilized AI tools or data-driven optimization techniques.

• Showcase Brand Alignment: Select projects that demonstrate your understanding of premium aesthetics and brand consistency, particularly within fashion or luxury goods.

• Be Prepared for Technical Questions: Anticipate questions about your tools, workflows, and how your designs are implemented on digital platforms.

📝 Enhancement Note: Interview preparation should emphasize the blend of creative skill and operational acumen required for this role. Candidates need to demonstrate how they translate design into tangible business results, leveraging technology and data.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the Join.com portal or the provided link.

• Customize Your Resume: Highlight experience in digital design, e-commerce, performance marketing, and any relevant AI tool usage. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest e-commerce design projects. Ensure they demonstrate conversion optimization, brand representation, and ideally, AI integration. Prepare to articulate the ROI and impact of each piece.

• Prepare for the Interview: Research the premium fashion brand thoroughly. Practice presenting your portfolio with a focus on data-driven results and AI application. Be ready to discuss your design process and how you handle feedback.

• Understand the Hybrid Model: Be prepared to discuss your comfort level with a hybrid work arrangement and your approach to remote collaboration and office-based teamwork.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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