Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Inspired Thinking Group (ITG)

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Shape and evolve the Inspired Thinking Group (ITG) brand identity across all internal and external communication channels.

• Translate strategic briefs and brand direction into compelling B2B and B2C creative outputs, ensuring visual consistency and engagement.

• Collaborate closely with copywriters, global marketing teams, and senior stakeholders to deliver integrated and impactful brand assets.

• Own the end-to-end creative process for various design projects, from initial concept development through to final delivery and implementation.

• Utilize a strong understanding of brand guidelines to maintain high standards across all visual assets, including digital content, print collateral, and merchandise.

📝 Enhancement Note: This role is positioned within the Marketing team but has significant overlap with Creative Operations and Brand Management due to its focus on brand consistency, asset creation, and stakeholder collaboration across various departments. The hybrid nature and focus on internal and external touchpoints suggest a need for strong organizational and communication skills alongside design proficiency.

📈 Primary Responsibilities

• Brand Application & Evolution: Support the consistent application and proactive evolution of ITG's brand guidelines across all platforms and materials.

• Creative Asset Development: Design engaging and high-quality visual creative assets for diverse channels, including social media (LinkedIn, Instagram), web pages, presentations, reports, campaign collateral, print materials, and merchandise.

• Project Ownership: Take full ownership of creative projects from initial concept ideation through to final delivery, confidently driving work forward and meeting deadlines.

• Conceptual Design: Apply strong conceptual thinking to creative briefs, developing innovative and effective design solutions that align with business objectives.

• Creative Articulation: Clearly and enthusiastically present and articulate creative thinking, design rationale, and project outcomes to internal teams and stakeholders.

• Proactive Brand Enhancement: Seek out and propose opportunities to strengthen and evolve the ITG brand, bringing fresh ideas, perspectives, and innovative approaches to design challenges.

• Integrated Campaign Support: Work collaboratively with copywriters and the wider marketing team to deliver cohesive and integrated campaigns that resonate with target audiences.

• Web Content Management: Design visual content for ITG's website and receive training to edit and update visual assets directly within the Content Management System (CMS).

• Cross-Functional Support: Design brand-aligned assets for broader business needs, including internal communications, event materials, and other corporate initiatives.

• Stakeholder Collaboration: Build and maintain strong working relationships across various internal teams and confidently engage with and present to senior stakeholders.

• Employer Branding: Contribute to creating content that effectively positions ITG as an attractive employer and a strong business partner.

• Workload Management: Effectively manage and prioritize workload across multiple concurrent projects, ensuring timely delivery of all design deliverables.

• Quality Assurance: Maintain meticulous attention to detail and actively contribute to quality control processes for all design outputs.

📝 Enhancement Note: The primary responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The emphasis on "taking ownership," "driving work forward," and "seeking out opportunities" suggests a need for a proactive and self-motivated individual who can operate with a degree of autonomy within the marketing framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role. Equivalent practical experience and a strong portfolio will also be considered.

Experience:

• Minimum of 2-5 years of experience working as a conceptual designer, with a proven track record in translating brand guidelines and creative briefs into clear, engaging, and effective visual output.

• Experience in a B2B or B2C environment is essential, with a demonstrated ability to design for diverse audiences and objectives.

• Experience in digital design, web content updates (CMS), and print collateral creation. Required Skills:

• Conceptual Design: Proven ability to develop original design concepts that address strategic objectives and communicate effectively.

• Brand Identity Management: Strong understanding and practical application of brand guidelines; ability to maintain visual consistency across all touchpoints.

• Adobe Creative Suite Proficiency: Expert-level skills in Adobe InDesign, Illustrator, and Photoshop are mandatory for creating and manipulating design assets.

• Figma Proficiency: Comfortable and proficient in using Figma for digital design, prototyping, and collaborative workflows.

• Visual Communication: Excellent ability to translate complex ideas and information into clear, compelling, and aesthetically pleasing visual designs.

• B2B Marketing Design: Experience designing marketing collateral, presentations, and digital assets specifically for a business-to-business audience.

• Stakeholder Management: Confidence and skill in engaging with, presenting to, and collaborating effectively with senior internal stakeholders.

• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

• Attention to Detail: Meticulous focus on accuracy, quality, and consistency in all design work.

• Proactive Mindset: Demonstrated initiative, ownership of work, and a positive, can-do attitude.

• Creative Flair & Curiosity: A passion for design, a drive to explore new ideas, and a willingness to experiment with different approaches.

Preferred Skills:

• Animation & Motion Graphics: Experience or a strong interest in creating animated graphics or motion design elements.

• Video Editing: Basic skills in video editing software for creating short promotional or informational videos.

• Content Creation: Experience in developing a range of content types beyond static visuals.

• CMS Experience: Prior hands-on experience with Content Management Systems for website updates.

📝 Enhancement Note: The emphasis on "conceptual designer" and "translating brand guidelines" indicates that this role requires more than just technical execution; it demands strategic thinking and creative problem-solving. The mandatory requirement for specific software proficiency (Adobe Suite, Figma) highlights the technical foundation expected. The "Nice to Have" skills suggest potential areas for future development or specialization within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Thinking Showcase: Your portfolio must clearly demonstrate your ability to translate abstract briefs and brand direction into tangible, impactful design solutions. Include case studies that detail your conceptualization process.

• Brand Consistency Examples: Provide examples of projects where you successfully applied and maintained brand guidelines across multiple channels (e.g., digital, print, social). Highlight how you ensured visual unity.

• Cross-Channel Design: Showcase a diverse range of design outputs, including social media content (LinkedIn, Instagram), web page designs, presentation decks, reports, campaign collateral, and potentially print or merchandise designs.

• Problem/Solution Focus: For each portfolio piece, articulate the design challenge or brief, your approach and creative process, and the ultimate outcome or impact of your design. Quantifiable results are a plus.

• Software Proficiency Demonstration: Ensure your portfolio includes work that clearly reflects your proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow, from brief receipt and concept development to feedback incorporation, finalization, and delivery.

• Collaboration Integration: Illustrate how you have collaborated with copywriters, marketing teams, and other stakeholders in previous roles to ensure integrated and aligned creative output.

• Quality Control Methods: Explain your personal methods for ensuring high quality, accuracy, and brand consistency in your design work before final delivery.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It serves as tangible proof of skills, conceptual ability, and understanding of brand application. The emphasis on process documentation and collaboration highlights the need for a candidate who can integrate seamlessly into a team and articulate their working methodology.

💵 Compensation & Benefits

Salary Range: Based on the location (London, UK), experience level (2-5 years), and the hybrid work arrangement, a competitive salary range for a Brand Designer is estimated to be between £35,000 and £50,000 per annum. This range accounts for the cost of living in London and the industry standards for mid-level design roles within marketing or creative agencies.

Benefits:

• Time Off: 25 days' annual holiday plus bank holidays, a paid Wellbeing Day, flexible bank holidays to honor personal observances, and the option to buy or carry over up to 5 extra days per year.

• Flexibility & Lifestyle: Smart Working policy allowing up to 40% of work to be performed from home, with the option to work abroad for up to 90 days per year after 12 months of employment.

• Family & Life Support: Enhanced family-friendly leave policies, 3 extra days for weddings/honeymoons, and access to an Employee Assistance Programme (EAP) for confidential support.

• Financial Perks: Company pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and opportunities for tax-efficient payroll giving to chosen charities.

• Growth & Recognition: Funding available for professional qualifications, monthly Employee of the Month awards with a £250 bonus, and referral bonuses of up to £1,500 for successful candidate referrals.

• Community & Wellbeing: Access to regular Wellbeing Workshops, a network of 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform offering discounts on various brands, days out, and gym memberships.

Working Hours: Approximately 40 hours per week, with flexibility offered through the Smart Working policy, allowing up to 40% of time to be worked remotely.

📝 Enhancement Note: The provided benefits package is exceptionally comprehensive, indicating a strong focus on employee wellbeing, work-life balance, and professional development. The salary estimate is based on typical London market rates for this role and experience level, but candidates should confirm the exact figure during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Services / Creative Services. ITG operates within the dynamic marketing and advertising industry, providing a range of creative, technology, and production services to clients. This context suggests a fast-paced environment that values innovation, client satisfaction, and efficient delivery.

Company Size: ITG is a significant player, likely falling into the "Large Enterprise" category based on typical industry structures and the breadth of their offerings. This size implies opportunities for structured career growth, cross-departmental collaboration, and exposure to large-scale projects.

Founded: While the founding date isn't provided, ITG has established itself as a reputable agency. This longevity suggests a stable company with a proven track record, likely possessing robust operational processes and a developed company culture.

Team Structure:

• Marketing Team Focus: This role sits within the Marketing team, working closely with a dedicated copywriter and other marketing colleagues. This indicates a collaborative unit focused on promoting ITG's services and brand.

• Cross-Functional Collaboration: The Brand Designer will interact extensively with global marketing teams, account teams, and senior stakeholders across the wider business. This necessitates strong interpersonal and communication skills.

• Reporting Hierarchy: The Brand Designer likely reports to a Marketing Manager or Head of Brand/Creative, with direct interaction and presentation opportunities to senior leadership.

Methodology:

• Client-Centric Approach: As an agency, ITG likely operates with a client-centric methodology, focusing on understanding client needs and delivering tailored creative solutions.

• Agile Project Management: Given the fast-paced nature of the industry, agile methodologies for project management and creative production are probable.

• Data-Informed Creativity: While creative output is key, there's likely an emphasis on using data and insights to inform design decisions and measure campaign effectiveness.

Company Website: https://www.inspiredthinking.group/

📝 Enhancement Note: The company culture is likely to be dynamic, client-focused, and collaborative, typical of a large marketing agency. The emphasis on "shaping and evolving the brand" suggests an environment that values creative input and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Brand Designer, typically requiring 2-5 years of professional experience. It offers a significant step up from junior roles, providing ownership of projects and direct interaction with senior stakeholders.

Reporting Structure: The Brand Designer will report to a manager within the Marketing department, likely a Marketing Manager or potentially a Head of Brand/Creative. They will collaborate closely with a copywriter and other marketing specialists, while also engaging with account teams and senior leadership across various business units.

Operations Impact: The Brand Designer's role is crucial for maintaining and enhancing ITG's corporate brand identity, which directly impacts client perception, employer branding efforts, and the overall professional image of the company. Effective brand design contributes to marketing campaign success, client engagement, and internal morale.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like digital design, motion graphics, or specific campaign types if these skills are developed and aligned with business needs.

• Leadership Track: Through demonstrating strong conceptual thinking, project ownership, and stakeholder management, there is a pathway towards Senior Brand Designer or Creative Lead roles.

• Skill Development: The company actively supports professional development through funding for qualifications, access to workshops, and exposure to diverse projects, enabling continuous learning and skill enhancement in design and marketing.

• Cross-Functional Mobility: Proven success in this role could open doors to other roles within the broader marketing, creative, or even client-facing teams within ITG.

📝 Enhancement Note: The growth trajectory for a Brand Designer at a company like ITG is often tied to expanding creative responsibilities, developing specialized skills, and demonstrating leadership potential in managing projects and mentoring junior designers. The comprehensive benefits package also suggests a commitment to employee longevity and development.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a blend of remote work and in-office presence. ITG likely offers modern office spaces designed to facilitate collaboration and focused work.

Office Location(s): The primary location is London, England, United Kingdom. Specific office details regarding amenities, accessibility, and collaborative zones would be available upon inquiry or during a site visit.

Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration, with spaces designed for team meetings, brainstorming sessions, and cross-functional interaction.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other marketing technology tools will be provided, enabling efficient execution of design tasks.

• Team Interaction: Regular opportunities to connect with marketing colleagues, copywriters, and other ITG professionals, fostering a supportive and dynamic work atmosphere.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model offers flexibility, allowing employees to work remotely for up to 40% of their time, balancing personal needs with professional responsibilities and collaborative requirements.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that values both focused individual work and essential in-person collaboration. Candidates should inquire about the specific in-office expectations (e.g., designated days) to ensure alignment with their preferred working style.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess suitability for the role and experience level.

• Portfolio Presentation: An interview where you will be asked to present your portfolio, discussing key projects, your creative process, conceptual thinking, and how you've applied brand guidelines. Be prepared to articulate the "why" behind your design choices.

• Skills Assessment: Potential for a short design challenge or task to assess practical skills, problem-solving abilities, and proficiency with design software (e.g., Figma, Adobe Suite).

• Team & Stakeholder Interviews: Meetings with the hiring manager, copywriter, and potentially other marketing or senior stakeholders to evaluate cultural fit, collaboration style, and communication skills.

• Final Interview: A concluding interview, possibly with a senior leader, to discuss overall fit, career aspirations, and confirm mutual interest.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your conceptual abilities, brand application skills, and versatility across different channels relevant to the job description.

• Tell a Story: For each project, clearly outline the brief, your role, your creative process (ideation, concept development, execution), challenges faced, and the final outcome or impact. Use visuals effectively.

• Highlight Brand Application: Explicitly demonstrate how you've understood and applied brand guidelines. Show examples where you've pushed boundaries creatively while staying on-brand.

• Quantify Impact (If Possible): If any of your previous designs led to measurable results (e.g., increased engagement, website traffic, lead generation), present these metrics clearly.

• Be Prepared for Technical Questions: Expect questions about your software proficiency, design tools, and workflow.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively between ideation, sketching, design execution, and final presentation.

• Focus on Process: Even if time is limited, be prepared to articulate your thought process and design rationale.

• Brand Alignment: Ensure your challenge response aligns with ITG's brand identity as understood from their website and the job description.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills (portfolio, potential challenge) and effective communication. Candidates should prepare to articulate their creative process and strategic thinking, not just showcase finished work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign (for layout and print), Illustrator (for vector graphics and logos), and Photoshop (for image manipulation and digital assets).

• Figma: Mandatory for digital design, prototyping, and collaborative workflows, indicating a modern design team structure.

Analytics & Reporting:

• While not primary tools for a designer, familiarity with how design impacts analytics is beneficial. Understanding how design elements influence user engagement on websites or social media platforms is a plus. CRM & Automation:

• As a designer within marketing, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns) can be advantageous, though not a primary requirement. Content Management Systems (CMS):

• The role includes designing for and potentially updating web content via a CMS. Familiarity with common CMS platforms (e.g., WordPress, or ITG's specific system) would be beneficial.

📝 Enhancement Note: The specific tool requirements are clearly defined: Adobe Creative Suite and Figma. Proficiency in these is non-negotiable. Familiarity with CMS is explicitly mentioned as a training opportunity, suggesting that prior experience is preferred but not strictly mandatory.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to generate fresh ideas and explore new design approaches to keep the ITG brand modern and engaging.

• Collaboration & Teamwork: A strong emphasis on working effectively with copywriters, marketing teams, and other departments to achieve shared goals.

• Quality & Craftsmanship: A commitment to producing high-quality, polished design work with meticulous attention to detail.

• Proactivity & Ownership: Encouraging individuals to take initiative, own their projects, and contribute actively to the team's success.

• Brand Stewardship: A deep respect for and understanding of brand guidelines, ensuring consistent and impactful brand representation.

Collaboration Style:

• Integrated Approach: Expect a collaborative style where designers and copywriters work in tandem from the outset of projects to ensure cohesive messaging and visuals.

• Open Communication: An environment that encourages open feedback, discussion of creative concepts, and constructive critique to elevate the quality of work.

• Cross-Functional Partnership: Building strong relationships with colleagues across different departments to understand their needs and deliver design solutions that support broader business objectives.

📝 Enhancement Note: The company culture appears to value a blend of creative independence and collaborative synergy. The emphasis on "bringing energy, curiosity, and a proactive mindset" suggests an environment that rewards initiative and a positive attitude.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and marketing objectives.

• Managing Multiple Stakeholders: Navigating diverse opinions and requirements from various internal teams and senior stakeholders to deliver designs that satisfy multiple needs.

• Keeping Pace with Design Trends: Continuously staying updated with the latest design trends, software advancements, and digital media best practices to ensure ITG's brand remains contemporary.

• Adapting to Evolving Brand Needs: Responding to shifts in market dynamics or company strategy that may require adjustments to brand messaging or visual identity.

Learning & Development Opportunities:

• Formal Training: Funding for professional qualifications and access to Wellbeing Workshops provide structured learning avenues.

• On-the-Job Experience: Working on diverse projects for a large organization offers hands-on experience with various design challenges and client needs.

• Mentorship: Potential for informal mentorship from senior creative or marketing professionals within ITG.

• Technology Adoption: Opportunity to become proficient in new design tools and workflows, such as advanced Figma features or CMS integration.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a corporate or agency setting, focusing on balancing creativity with strategic requirements and stakeholder management. The growth opportunities are well supported by the company's benefits.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex B2B brief into a creative design solution. What was your process, and what was the outcome?" (Focus on conceptualization, execution, and impact).

• "How do you ensure brand consistency across multiple channels, especially when working with different teams or external partners?" (Highlight your understanding of brand guidelines and collaboration).

• "Walk us through a project in your portfolio where you had to manage feedback from multiple senior stakeholders. How did you navigate differing opinions?" (Demonstrate stakeholder management and communication skills). Company & Culture Questions:

• "Based on what you've seen of ITG's website and brand, what are your initial impressions, and how do you see your design skills contributing to our brand evolution?" (Show you've done your research and understand their market).

• "How do you approach collaboration with copywriters or other non-design team members?" (Emphasize your teamwork and communication style).

• "How do you measure the success of your design work, particularly in a marketing context?" (Prepare to discuss how design contributes to business objectives, even if indirectly). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your creative process, the solution, and the results.

• Highlight Conceptual Thinking: Verbally explain the "why" behind your design choices. What was the strategy? What problem were you solving?

• Showcase Brand Application: Point out specific examples of how you applied brand guidelines and maintained visual consistency.

• Be Ready for Technical Deep Dives: Expect questions about your specific software usage (Adobe Suite, Figma) and your workflow.

• Engage and Ask Questions: Show genuine interest in ITG, the team, and the role. Prepare thoughtful questions about their creative process, brand strategy, or team dynamics.

📝 Enhancement Note: Preparation should focus on articulating creative strategy, demonstrating practical design skills through portfolio examples, and showcasing strong collaborative and communication abilities. Understanding ITG's brand and business context will be key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your conceptual design skills, brand application, and experience with B2B marketing collateral and digital asset creation. Ensure it reflects your proficiency in Adobe Creative Suite and Figma.

• Resume Optimization: Update your resume to clearly articulate your years of experience, key responsibilities, and achievements relevant to this role, using keywords from the job description such as "Brand Guidelines," "Conceptual Design," "Adobe Creative Suite," "Figma," and "Stakeholder Management."

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering common interview questions related to creativity, collaboration, and brand strategy. Prepare specific examples from your experience.

• Company Research: Thoroughly research Inspired Thinking Group (ITG), their services, their current brand presence (website, social media), and their company culture to demonstrate your genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.