Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Inspired Thinking Group (ITG)

Location: Birmingham, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Brand Management

Date Posted: June 19, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (Up to 40% from home)

🚀 Role Summary

• Drive the visual identity and evolution of the Inspired Thinking Group (ITG) brand across all internal and external touchpoints, ensuring consistent brand application.

• Translate creative briefs and brand direction into compelling visual assets for diverse channels including digital, print, social media, and presentations.

• Collaborate closely with copywriters, global marketing teams, account teams, and senior stakeholders to deliver integrated and effective B2B creative output.

• Contribute to the strategic development and execution of brand campaigns, maintaining high standards of creative excellence and brand integrity.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities indicate a strong overlap with Brand Marketing and potentially GTM support, emphasizing the application and evolution of brand strategy through visual design. The role requires a blend of creative execution and strategic brand thinking.

📈 Primary Responsibilities

• Support the consistent application and strategic evolution of ITG's brand guidelines across all communication materials.

• Develop engaging, high-quality visual creative assets for a wide range of channels, including social media (LinkedIn, Instagram), web pages, presentations, reports, campaign collateral, print, and merchandise.

• Take ownership of creative projects from initial concept through to final delivery, demonstrating confidence and proactive project management.

• Apply strong conceptual thinking to briefs, developing innovative and effective creative solutions that align with business objectives.

• Present and articulate creative concepts, strategies, and design rationale clearly and enthusiastically to various stakeholders.

• Actively seek opportunities to strengthen and evolve the ITG brand, bringing fresh ideas, perspectives, and industry best practices.

• Collaborate effectively with copywriters and the wider marketing team to deliver cohesive, integrated marketing campaigns and collateral.

• Design for ITG’s website and receive training to edit and update visual content within the Content Management System (CMS), including images and page assets.

• Support broader business brand needs, including internal communications, event collateral, and other cross-functional initiatives.

• Build strong working relationships across diverse teams and confidently engage with both new and senior stakeholders.

• Ensure all brand content effectively positions ITG as a desirable employer and a strong business partner.

• Manage workload effectively across multiple concurrent projects, prioritizing tasks to meet deadlines and business needs.

• Maintain meticulous attention to detail and contribute to quality control processes for all brand deliverables.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate both tactically (asset creation, CMS updates) and strategically (brand evolution, conceptual thinking). The emphasis on B2B output and stakeholder management suggests a role integral to GTM success.

🎓 Skills & Qualifications

Education:

• While formal education requirements are not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered. Experience:

• Minimum of 2-5 years of experience working as a conceptual designer, with a proven track record in B2B or B2C environments.

• Demonstrated experience in translating brand guidelines and creative briefs into clear, engaging, and effective visual output across multiple channels.

• Experience in managing creative projects from concept to delivery, showcasing ownership and proactive execution. Required Skills:

• Conceptual Design: Ability to develop original ideas and translate them into compelling visual narratives.

• Brand Guidelines Management: Strong understanding of brand principles and the ability to apply them consistently across diverse media.

• Adobe Creative Suite Proficiency: Expert-level skills in Adobe InDesign, Illustrator, and Photoshop are mandatory.

• Figma Proficiency: Comfortable and proficient in using Figma for digital design, prototyping, and collaborative workflows.

• B2B Creative Output: Experience or understanding of designing for business-to-business audiences.

• Digital Design Skills: Ability to design for web, social media, and other digital platforms.

• Visual Communication: Excellent ability to convey messages and brand identity through visual elements.

• CMS Content Management: Experience or willingness to learn and operate within a CMS for website content updates.

• Stakeholder Management: Confidence in engaging with and presenting to senior stakeholders.

• Project Management: Highly organized with the ability to manage multiple projects simultaneously and meet deadlines.

• Collaboration: Open, enthusiastic, and proactive in working with cross-functional teams.

• Attention to Detail: Commitment to delivering high-quality, error-free work.

• Initiative & Ownership: Demonstrates a proactive attitude, takes ownership of work, and maintains a positive mindset.

• Creative Flair & Curiosity: Motivation to explore new ideas, approaches, and industry trends.

Preferred Skills:

• Experience or interest in animation, motion graphics, and video editing.

• Familiarity with web design principles and UI/UX best practices.

• Experience in creating merchandise designs.

📝 Enhancement Note: The "Mandatory Requirements" strongly align with industry expectations for a mid-level Brand Designer, emphasizing core design software proficiency and conceptual abilities. The "Nice to Have" section points towards opportunities for growth in multimedia design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Design Showcase: Your portfolio must clearly demonstrate your ability to develop strong creative concepts and translate them into effective visual solutions for diverse projects and channels.

• Brand Application Examples: Include case studies or examples that highlight your experience in applying and evolving brand guidelines across different media, showcasing consistency and strategic thinking.

• Cross-Channel Experience: Showcase a range of work across digital (web, social media, presentations) and potentially print or merchandise, demonstrating versatility.

• Process & Workflow Documentation: Briefly outline your design process for key projects, demonstrating how you move from brief to final delivery, including collaboration points.

Process Documentation:

• Candidates are expected to have a methodical approach to design, from understanding client briefs and brand strategy to executing designs and managing revisions.

• Familiarity with documenting design processes, especially in relation to CMS updates or asset management, will be beneficial.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It should not only display aesthetic quality but also the strategic thinking and process behind the creative output, especially in a B2B context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Brand Designer with 2-5 years of experience in the UK, particularly in a major city like Birmingham, the estimated salary range is £30,000 - £45,000 per annum. This range accounts for the hybrid working model and the competitive benefits package. The final salary will depend on the candidate's specific experience, skills, and portfolio. Benefits:

• Generous Holiday Allowance: 25 days of annual leave plus bank holidays, with options to buy or carry over up to 5 extra days.

• Flexible Leave: Includes a paid Wellbeing Day and flexible bank holidays to honor cultural or religious observances.

• Smart Working: Hybrid model allowing up to 40% remote work, with an option to work abroad for up to 90 days annually after 12 months of service.

• Family & Life Support: Enhanced family-friendly leave policies, 3 extra days for weddings/honeymoons, and access to an Employee Assistance Programme.

• Financial Wellness: Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving options.

• Professional Development: Funding for professional qualifications, Employee of the Month awards (£250 bonus), and referral bonuses (up to £1,500).

• Community & Wellbeing: Regular Wellbeing Workshops, access to Wellbeing Champions, a paid Volunteer Day, and an online perks platform offering discounts.

Working Hours:

• Standard working hours are approximately 40 hours per week, with flexibility offered through the Smart Working policy (hybrid model).

📝 Enhancement Note: The benefits package is exceptionally comprehensive, indicating a strong focus on employee well-being, work-life balance, and financial security, which is attractive to professionals in creative and marketing roles. The "Work From Abroad" option is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Services / Creative Services. ITG specializes in delivering integrated marketing campaigns and creative solutions for global brands.

Company Size: The company likely falls into the "Large" category, given the extensive benefits and global presence implied by "global marketing teams" and "work from abroad" options. (Company size often ranges from 500+ employees for such organizations).

Founded: Founded in 1991, ITG has a long history of providing marketing and creative services, suggesting stability and established processes.

Team Structure:

• The Brand Designer will be part of the Marketing team, working closely with a copywriter.

• This team collaborates with other global marketing functions, account teams, and senior stakeholders across the business.

• The reporting structure likely involves a Marketing Manager or Head of Brand/Marketing. Methodology:

• ITG's approach likely emphasizes integrated campaigns, data-driven insights for creative development, and a focus on client ROI.

• The brand design process involves conceptual thinking, collaborative execution, and a commitment to high-quality delivery across multiple channels.

• Emphasis on continuous improvement and brand evolution is evident.

Company Website: https://www.inspiredthinking.group/

📝 Enhancement Note: ITG's established presence and focus on integrated marketing suggest a professional environment where brand consistency and strategic creative output are highly valued. The company's long history implies a mature operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires a solid foundation in design principles, software proficiency, and conceptual thinking, with the ability to work autonomously on projects and collaborate effectively with senior stakeholders. It's a key contributor role within the marketing function.

Reporting Structure: The Brand Designer will report to a marketing lead, likely a Marketing Manager or Head of Brand. They will collaborate extensively with copywriters within the marketing team and with various internal departments and stakeholders.

Operations Impact: As a Brand Designer, the impact is directly on how ITG is perceived externally and internally. High-quality, consistent brand representation influences client acquisition, brand reputation, employee engagement, and overall market positioning. Effective visual communication is crucial for GTM strategies by making marketing materials more impactful and persuasive.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like animation, video editing, UI/UX design, or digital campaign strategy.

• Leadership: Progress to a Senior Brand Designer or Art Director role, leading creative projects and mentoring junior designers.

• Cross-Functional Moves: Potentially move into broader marketing roles, campaign management, or client-facing positions leveraging design and communication skills.

• Global Exposure: Opportunities to work on international campaigns and potentially leverage the "work from abroad" benefit for diverse experiences.

📝 Enhancement Note: The role offers clear pathways for skill development and career progression within a creative and marketing context, with potential for increasing responsibility and leadership.

🌐 Work Environment

Office Type: The role is described as "Hybrid" and within a "TELECOMMUTE" location type on the job board, indicating a flexible work environment. The company offers "Smart Working with up to 40% from home." This suggests a modern office setting designed for collaboration and focused work, complemented by remote flexibility.

Office Location(s): Birmingham, England, United Kingdom. The specific office address would be provided upon application or interview.

Workspace Context:

• Collaborative Atmosphere: The emphasis on working closely with copywriters, marketing teams, and senior stakeholders suggests a collaborative and communicative office environment.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially a CMS.

• Team Interaction: Opportunities for in-person brainstorming, project reviews, and team building, balanced with remote work flexibility.

Work Schedule: Standard working hours are expected, with the flexibility to work remotely for up to 40% of the time. This allows for better work-life balance while ensuring consistent engagement with the team and company objectives.

📝 Enhancement Note: The hybrid model is a key feature, catering to modern work preferences while maintaining the benefits of in-person collaboration crucial for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio quality, and alignment with mandatory requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, conceptual thinking, and how they've applied brand guidelines. This is a critical stage.

• Skills Assessment/Task: A practical design task or a creative challenge may be given to assess conceptual skills, software proficiency, and ability to respond to a brief under timed conditions.

• Stakeholder Interviews: Interviews with marketing leadership and potentially other cross-functional stakeholders to assess collaboration, communication skills, and cultural fit.

• Final Interview: Possibly with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase conceptual thinking, brand application, and versatility across channels (digital, B2B focus is key).

• Tell a Story: For each project, clearly outline the brief, your role, your creative process, the challenges faced, your solutions, and the impact/results (if measurable). Use visuals effectively.

• Highlight B2B Relevance: If possible, include projects that demonstrate experience with B2B marketing or corporate branding.

• Showcase Software Skills: Ensure your portfolio implicitly or explicitly demonstrates proficiency in Adobe Creative Suite and Figma.

• Prepare for Presentation: Be ready to clearly articulate your design rationale, creative choices, and how your work aligns with brand strategy. Practice presenting concisely and engagingly.

Challenge Preparation:

• If a design task is provided, focus on understanding the brief thoroughly.

• Allocate your time wisely between ideation, execution, and refinement.

• For conceptual challenges, brainstorm multiple ideas before settling on one.

• Ensure your final output is polished and clearly communicates your concept.

• Be prepared to explain your choices and justify your design decisions, demonstrating your strategic thinking.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not just show their work but to explain their journey and strategic approach behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in InDesign, Illustrator, and Photoshop for a wide range of graphic design tasks, including layout, illustration, and image editing.

• Figma: Mandatory proficiency for digital design, UI/UX prototyping, and collaborative workflows, especially for web and social media assets.

Analytics & Reporting:

• While not a primary focus for the designer, an understanding of how design impacts engagement metrics (e.g., click-through rates on web banners, engagement on social media) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) to understand content performance can be an advantage. CRM & Automation:

• Familiarity with Content Management Systems (CMS) for website updates is explicitly mentioned. Experience with other marketing automation platforms or CRM systems is not a core requirement but can be a plus for understanding the broader marketing ecosystem.

📝 Enhancement Note: The core requirement is mastery of industry-standard design software. Any additional familiarity with web content management or marketing analytics tools will be a bonus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to explore new ideas, approaches, and visual trends to keep the ITG brand fresh and engaging.

• Collaboration & Teamwork: A strong emphasis on working harmoniously with copywriters, marketing colleagues, and stakeholders to achieve shared goals.

• Quality & Excellence: A commitment to high standards in all design output, from concept to final delivery, with meticulous attention to detail.

• Proactiveness & Ownership: Taking initiative, owning projects, and maintaining a positive, results-oriented attitude.

• Brand Stewardship: A dedication to upholding and strategically evolving the ITG brand identity across all touchpoints.

Collaboration Style:

• Integrated Approach: Working closely with copywriters to ensure visual and textual elements are cohesive and complementary.

• Cross-Functional Partnership: Engaging effectively with various departments (marketing, account teams, senior leadership) to understand needs and deliver aligned creative solutions.

• Feedback Culture: Openness to receiving and providing constructive feedback to enhance creative output and team dynamics.

📝 Enhancement Note: The company values align with a professional creative environment that fosters both individual contribution and strong teamwork, crucial for a role that bridges creative execution with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring innovative design solutions while strictly adhering to established brand guidelines and B2B marketing objectives.

• Managing Multiple Stakeholder Needs: Effectively interpreting and incorporating feedback from diverse stakeholders with potentially varying perspectives.

• Adapting to Evolving Design Trends & Technologies: Staying current with new design tools, platforms (like Figma), and visual communication trends, especially in digital and social media.

• Working Autonomously within a Hybrid Model: Maintaining productivity, communication, and collaboration effectively when working remotely.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in animation, video editing, or other emerging design fields mentioned as "Nice to Have."

• Industry Exposure: Potential to work on diverse client projects (implied by ITG's business model) offering exposure to different industries and creative challenges.

• Professional Qualifications: Funding available for professional development, allowing for courses or certifications in specialized design areas.

• Mentorship: Implied opportunities for mentorship from senior marketing or creative leads within the organization.

📝 Enhancement Note: The role presents opportunities to refine core design skills, expand into new multimedia areas, and navigate the complexities of corporate branding and stakeholder management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for concept development. How do you translate a brief into a visual idea?" (Prepare a specific case study to walk through).

• "How do you ensure brand consistency across different channels and for various stakeholders?" (Discuss your approach to brand guidelines and stakeholder feedback).

• "Tell me about a time you had to present a creative concept to senior stakeholders. What was the outcome?" (Focus on communication, persuasion, and handling feedback).

• "How do you approach designing for a B2B audience compared to a B2C audience?" (Highlight understanding of target audiences and communication objectives). Company & Culture Questions:

• "What do you know about ITG and our brand?" (Research ITG's website, services, and recent campaigns).

• "How do you see your design style contributing to ITG's brand evolution?" (Connect your portfolio and aspirations to ITG's vision).

• "Describe your ideal collaborative working environment." (Highlight your experience with cross-functional teams and your preferred communication style). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview, then diving into 3-5 key projects.

• Narrative: For each project, tell a story: the challenge, your role, your process, the solution, and the impact.

• Visuals: Use high-quality mockups and clear visuals. Ensure your software proficiency (Adobe Suite, Figma) is evident in the output.

• Engagement: Be prepared to answer questions about your design choices, your process, and how you handle feedback. Show enthusiasm and passion for design.

• Company Fit: Briefly touch upon how your skills and values align with ITG's stated values and culture.

📝 Enhancement Note: The interview will heavily assess not just design skill but also conceptual thinking, communication, and ability to integrate into a collaborative marketing team.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Optimization: Ensure your resume highlights your design experience and software proficiency. Tailor your portfolio to showcase projects demonstrating conceptual thinking, brand guideline application, and cross-channel design, with a focus on B2B where possible.

• Resume Review: Clearly list your proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma. Quantify achievements where possible (e.g., "Designed campaign collateral that increased engagement by X%").

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers for common interview questions related to creativity, collaboration, and stakeholder management.

• Company Research: Familiarize yourself with ITG's services, clients, and brand voice. Understand their market position and how your design contributions can support their GTM objectives.

⚠️ Important Notice: This enhanced job description provides detailed insights and industry-standard assumptions. All information, particularly regarding salary ranges and specific interview processes, should be verified directly with Inspired Thinking Group (ITG) during the application process.