Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Wise

Location: Singapore, Singapore

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 28, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the creation of high-impact, region-specific marketing content for the Asian market, ensuring brand consistency and creative excellence.

• Translate complex financial concepts into clear, human, and engaging visual narratives across various marketing channels.

• Manage creative projects from conception to completion, ensuring all deliverables are best-in-class and strategically aligned with marketing objectives.

• Collaborate closely with marketing, product, and regional teams to develop cohesive and effective brand campaigns that resonate with local audiences.

📝 Enhancement Note: This role is positioned within a newly established APAC Brand and Creative team, indicating a significant opportunity for the Senior Creative Designer to shape regional brand expression and contribute to the growth of Wise's presence in Asia. The emphasis on "building money without borders" and making finance accessible suggests a need for designs that are inclusive, globally aware, and culturally sensitive.

📈 Primary Responsibilities

• Lead the end-to-end creative process for marketing projects, from initial concept development and ideation through to final execution and delivery for the APAC region.

• Ensure the creation of effective marketing communications across a multitude of channels, including YouTube, Paid Social, OOH, and Paid Display, with a deep understanding of the marketing funnel.

• Act as a custodian of the Wise brand, applying it intuitively and ensuring its adaptation and stretching to suit local nuances and cultural contexts within the Asian market.

• Collaborate effectively with copywriters to shape messaging and ensure it complements and enhances the visual design elements.

• Develop and present compelling presentations to effectively share creative work and articulate the creative process to various stakeholders, including leadership.

• Apply an intuitive knowledge of marketing within the Asia region, understanding what works and applying best practices across all deliverables to maximize campaign effectiveness.

• Utilize advanced skills in Figma, Adobe Creative Suite, and After Effects to produce high-quality visual assets, motion graphics, and animations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand guardianship and hands-on creative execution. The role requires not just design proficiency but also a deep understanding of regional marketing nuances, the ability to influence messaging through design, and strong stakeholder management skills. The expectation to "apply your previous experience to ensure the creation of effective marketing communications at all stages of the funnel" points towards a need for a designer who can think strategically about campaign performance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Creative role.

Experience: A minimum of 7 years of experience in a similar in-house creative team or reputable agency, with a proven track record of delivering high-impact, consumer-facing marketing work.

Required Skills:

• Portfolio: A strong portfolio showcasing high-impact, consumer-facing work with exceptional typographic, layout, hierarchy, and technical skills across both digital and print marketing collateral.

• Marketing Understanding: Deep understanding of the marketing funnel and experience designing for different stages; experience with art direction, photography, and storyboarding.

• Software Proficiency: Strong command of Figma and the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Motion Graphics: Advanced experience in After Effects, with a solid knowledge of motion principles and best practices for creating engaging animations and video content.

• Creative Ideation: Ability to generate creative ideas for all channels and identify/exploit creative opportunities.

• Collaboration: Experience working with copywriters to shape messaging and aid design; ability to collaborate with different teams and prioritize effectively.

• Presentation Skills: Confidence in building presentations to share work and creative processes effectively with stakeholders.

• Strategic Thinking: Strategic and solutions-focused mindset, understanding the "why" behind briefs and seeking to understand real outcomes before developing creative solutions.

• Project Management: Organized and capable of taking ownership of complex projects, managing multiple tasks, and meeting deadlines in a fast-paced environment.

• Adaptability: Solutions-oriented and able to navigate and incorporate feedback constructively.

Preferred Skills:

• 3D Design: Experience in Cinema 4D or other 3D workflows.

• Regional Expertise: Intuitive knowledge of marketing in the Asia region, understanding local nuances and effective strategies.

• Language Proficiency: Fluency or proficiency in Japanese.

📝 Enhancement Note: The qualifications emphasize a blend of technical design mastery, strategic marketing acumen, and regional cultural intelligence. The preference for Japanese language skills and 3D experience suggests a desire for a versatile candidate who can cater to specific market needs and potentially explore more advanced creative mediums. The emphasis on a "strong portfolio" implies it should clearly demonstrate the candidate's ability to solve business problems through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End Project Ownership: Showcase projects where you managed the entire creative process from brief interpretation and concept generation to final asset delivery and execution.

• Showcase Marketing Funnel Impact: Include case studies or examples that illustrate how your designs have contributed to different stages of the marketing funnel (awareness, consideration, conversion).

• Highlight Regional Adaptability: Present examples of how you've adapted global brand guidelines for local markets, specifically demonstrating an understanding of Asian consumer preferences or cultural nuances.

• Visualize Process and Strategy: Beyond final assets, include initial sketches, mood boards, wireframes, or process flows that demonstrate your strategic thinking and creative ideation process.

• Showcase Technical Proficiency: Provide examples that clearly demonstrate your mastery of Figma, Adobe Creative Suite, and After Effects, including complex animations or motion graphics.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing efficient creative workflows, particularly within a hybrid or remote setup, and how you optimize processes for faster turnaround times.

• Tool Integration & Best Practices: Articulate how you leverage tools like Figma and Adobe Creative Suite in conjunction with each other and potentially other project management tools to streamline the creative process.

• Measurement & Performance Analysis: Discuss how you consider the performance of your designs and how you might work with data analysts to understand the effectiveness of creative assets in driving marketing objectives.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio is paramount. It needs to go beyond showcasing aesthetic appeal and demonstrate strategic thinking, project management capabilities, and a deep understanding of marketing effectiveness, particularly within the APAC context. The ability to articulate the "why" behind design choices and demonstrate process is crucial.

💵 Compensation & Benefits

Salary Range: SGD 8,100 - SGD 12,500 per month.

Benefits:

• Comprehensive health insurance and wellness programs.

• Generous paid time off and holidays.

• Opportunities for professional development, training, and conference attendance.

• Retirement savings plan contributions.

• Employee assistance programs and flexible working arrangements.

• Potential for stock options or performance-based bonuses.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines. The hybrid work model allows for 3 days in the office.

📝 Enhancement Note: The provided salary range is a strong indicator of the company's investment in senior talent. It's important for candidates to research current market rates for Senior Creative Designers in Singapore with similar experience and skill sets to benchmark their expectations. The benefits package is generally competitive for a tech company of Wise's stature, emphasizing employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) with a strong emphasis on international payments and money transfer services.

Company Size: Wise is a significant global technology company, employing over 3,000 people across multiple international offices, indicating a structured yet dynamic work environment.

Founded: Wise (formerly TransferWise) was founded in 2011, positioning it as an established player in the FinTech space with a proven track record of innovation and growth.

Team Structure:

• The Brand and Creative team is part of the broader Marketing organization, comprising over 25 individuals globally, with a dedicated presence in London and Singapore.

• This Senior Creative Designer will be part of the newly established APAC Brand and Creative team, likely reporting to an APAC Creative Lead or Marketing Director, and collaborating closely with regional marketing managers and global brand teams.

Methodology:

• Wise emphasizes a data-driven approach to decision-making, which extends to marketing and creative efforts, requiring designers to consider performance metrics.

• The company culture values directness, speed, and a "build without borders" mentality, suggesting a fast-paced, iterative, and collaborative environment that encourages challenging the status quo.

• Emphasis on clear, human, and engaging communication to demystify complex financial services.

Company Website: https://wise.jobs/

📝 Enhancement Note: Wise's culture is characterized by its mission-driven approach, technological innovation, and a commitment to transparency and efficiency. The "customer-first" ethos and focus on challenging traditional financial systems are likely reflected in the brand's creative output. The new APAC team structure suggests an exciting phase of growth and localization for the brand.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Creative & Design function. It requires a high degree of autonomy, strategic input, and the ability to mentor junior team members or guide external agencies. The role is pivotal in shaping the brand's visual identity and marketing effectiveness in a key growth region.

Reporting Structure: The Senior Creative Designer will likely report to an APAC Creative Lead or a Marketing Director overseeing the region. They will collaborate closely with marketing managers, campaign specialists, and potentially global brand leads.

Operations Impact: The Senior Creative Designer's work directly impacts Wise's brand perception, customer acquisition, and engagement in the APAC region. By creating compelling and culturally relevant marketing content, they will contribute significantly to achieving business objectives, increasing market share, and reinforcing Wise's mission of making money movement simpler and fairer.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Lead or Art Director role within the APAC region as the team expands, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, 3D design, or campaign strategy through specialized projects and training.

• Cross-Functional Mobility: Potential to move into broader marketing roles or product design roles within Wise, leveraging their understanding of brand and customer engagement.

• Global Exposure: Involvement in global brand initiatives and collaboration with international teams, offering a broader perspective on brand strategy and execution.

📝 Enhancement Note: The Senior Creative Designer role at Wise offers a clear path for career progression, particularly within the rapidly growing APAC market. The emphasis on ownership and impact suggests that high performers will have opportunities to take on greater responsibility and leadership, contributing to both their personal growth and the company's strategic objectives.

🌐 Work Environment

Office Type: The role requires a hybrid work arrangement, with 3 days per week expected in the Singapore office. This suggests a modern, collaborative office space designed to foster teamwork and creativity.

Office Location(s): The office is located at #07-01, 2 Tanjong Katong Road, Paya Lebar Quarter, Tower 3, Singapore, 437161. This is a well-connected and contemporary business district in Singapore.

Workspace Context:

• The office environment likely promotes collaboration, with shared workspaces, meeting rooms, and potentially areas for brainstorming and creative workshops.

• Access to necessary design tools and technology, including high-performance workstations and software licenses, is expected.

• Opportunities for informal interaction with colleagues from various departments, fostering a sense of community and cross-functional understanding.

Work Schedule: Standard working hours (approximately 40 hours per week) are expected, with the flexibility to accommodate project deadlines. The hybrid model balances in-office collaboration with the autonomy of remote work.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering a blend of structured collaboration and personal flexibility. The Paya Lebar Quarter location is a prime business hub, suggesting a professional and accessible workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and alignment with the role's requirements.

• Creative Assessment/Portfolio Review: A dedicated session where you will present your portfolio, discuss your design process, and articulate how your work aligns with Wise's brand and marketing objectives. Be prepared to walk through specific case studies.

• Skills-Based Interview: This may involve a practical design exercise or a discussion about technical skills, including proficiency in Figma, Adobe Creative Suite, and After Effects.

• Behavioral & Cultural Fit Interview: Questions designed to assess your problem-solving abilities, collaboration style, understanding of the APAC market, and how you embody Wise's values.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit within the APAC team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (digital, print, motion) and demonstrate your ability to solve marketing challenges. Prioritize work that shows impact and regional adaptability.

• Tell a Story: For each project, explain the brief, the problem you were solving, your creative process, the tools you used, the challenges you faced, and the measurable results or impact achieved.

• Highlight APAC Relevance: If possible, include projects that show sensitivity to Asian markets or demonstrate your understanding of regional consumer behavior.

• Demonstrate Technical Depth: Be ready to speak about specific techniques used in Figma, Adobe Creative Suite, or After Effects, especially for motion graphics. If you have 3D experience, be prepared to showcase it.

• Showcase Brand Stewardship: Explain how you approach brand guidelines and how you ensure consistency while also allowing for creative expression and localization.

Challenge Preparation:

• Be Ready for a Design Challenge: You might be given a brief to create a concept for a specific campaign or asset. Focus on understanding the brief thoroughly, outlining your strategic approach, and demonstrating your creative ideation process, even if you can't fully execute it within the time limit.

• Articulate Your "Why": Be prepared to justify every design decision you make, linking it back to the brief, the target audience, and Wise's brand objectives.

• Practice Presentation: Rehearse presenting your portfolio and any potential design challenge responses concisely and engagingly.

📝 Enhancement Note: The interview process for a Senior Creative Designer role will heavily focus on the portfolio. Candidates should meticulously prepare to articulate their strategic thinking, design process, and the impact of their work, especially as it relates to regional marketing effectiveness and brand guardianship.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems. Proficiency in creating components, auto-layout, and design tokens will be highly valued.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of brochures, reports, presentations, and other print/digital collateral.

• After Effects: Crucial for motion graphics, animation, video editing, and creating dynamic visual content for social media, YouTube ads, and OOH displays. Advanced knowledge of expressions and animation principles is expected.

Analytics & Reporting: While not a primary design tool, understanding how to interpret data from tools like Google Analytics or internal marketing dashboards to inform design decisions and measure campaign effectiveness is beneficial.

CRM & Automation: Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) can be helpful for understanding how creative assets are deployed and tracked within broader marketing campaigns.

3D Software (Preferred):

• Cinema 4D: Experience with this or similar 3D modeling, rendering, and animation software would be a significant advantage for creating more sophisticated visual assets.

📝 Enhancement Note: The technology stack is heavily weighted towards industry-standard design software. Mastery of Figma and the Adobe Creative Suite, particularly with advanced After Effects skills, is non-negotiable. Experience with 3D software is a strong differentiator.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to Wise's mission of building money without borders, making finance accessible and fair for everyone. This translates to creating communications that are clear, trustworthy, and empowering.

• Transparency & Directness: Open communication, honest feedback, and a willingness to challenge assumptions are encouraged. This applies to design critiques and team collaborations.

• Customer Focus: Designing with the end-user in mind, ensuring that creative output is intuitive, helpful, and solves customer pain points related to international money movement.

• Efficiency & Speed: A culture that values agility, rapid iteration, and delivering high-quality work quickly to meet market demands.

• Inclusivity & Diversity: Wise actively promotes diverse teams and an inclusive environment, meaning creative work should be representative and considerate of a global audience.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, copywriters, campaign managers, and potentially product teams to ensure creative is aligned with broader business goals.

• Constructive Feedback Culture: Openness to receiving and providing feedback is essential for continuous improvement and ensuring the highest creative quality.

• Knowledge Sharing: A willingness to share insights, techniques, and inspiration across the team to elevate collective creative capabilities.

📝 Enhancement Note: Wise's culture is entrepreneurial and impact-oriented. The values emphasize not just creative output but also the strategic thinking, ethical considerations, and collaborative spirit required to succeed in a fast-paced FinTech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand with Local Nuance: Effectively adapting Wise's global brand identity to resonate authentically with diverse Asian markets while maintaining consistency.

• Fast-Paced Environment: Thriving in a dynamic FinTech setting where project demands can shift rapidly, requiring strong prioritization and time management skills.

• Cross-Cultural Communication: Navigating communication and creative preferences across different cultural contexts within the APAC region and with global teams.

• Measuring Creative Impact: Demonstrating the ROI of creative work and translating design efforts into tangible business outcomes.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops or training sessions focused on new design techniques, software updates, or emerging creative trends (e.g., AI in design, advanced motion graphics).

• Industry Conferences: Potential to attend leading design and marketing conferences to stay abreast of industry best practices and network with peers.

• Mentorship Programs: Access to mentorship from senior creative leaders within Wise or industry experts, fostering skill development and career guidance.

• Exposure to New Markets: Gaining deep experience in the unique marketing landscapes of various Asian countries, expanding your understanding of global consumer behavior.

📝 Enhancement Note: The challenges presented are typical for a senior role in a global company expanding into new regions. They offer significant opportunities for professional growth, particularly in developing strategic thinking, cross-cultural competency, and data-informed design approaches.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global brand campaign for a local market. What were the challenges, and how did you ensure effectiveness while maintaining brand integrity?" (Focus on regional knowledge, strategic adaptation, and results.)

• "How do you approach balancing creative ambition with tight deadlines and budget constraints in a fast-paced environment?" (Highlight project management, prioritization, and problem-solving skills.)

Company & Culture Questions:

• "What excites you about Wise's mission, and how do you see your creative work contributing to it?" (Show genuine interest in the company's purpose and connect it to your role.)

• "How do you approach receiving and giving constructive feedback within a creative team?" (Illustrate your collaboration style and openness to improvement.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and design philosophy. Then, present 3-5 key projects, dedicating 5-7 minutes per project. For each, clearly state the objective, your role, the challenge, your process (ideation, execution), and the outcome/impact.

• Showcase Process, Not Just Polish: Include sketches, mood boards, or early concepts to demonstrate your thinking. Explain the rationale behind key design decisions.

• Quantify Success: Whenever possible, use data and metrics to illustrate the effectiveness of your work (e.g., increased engagement, conversion rates, brand recall).

• Tailor to Wise: Emphasize projects that align with Wise's brand values, mission, and the specific needs of the APAC market. Highlight any experience with financial services or FinTech if applicable.

• Engage and Invite Questions: Be interactive. Pause for questions and be prepared to discuss specific design choices in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative excellence, strategic marketing understanding, regional insight, and cultural fit with Wise's values. The portfolio presentation is the cornerstone, requiring meticulous preparation to showcase impact and process.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor Your Resume: Ensure your resume highlights your 7+ years of relevant experience, focusing on achievements and responsibilities that align with the job description, particularly in marketing content creation, regional adaptation, and proficiency with key design software.

• Curate Your Portfolio: Select your most impactful projects that showcase your skills in visual design, typography, layout, motion graphics, and your ability to drive marketing objectives. Prepare to discuss your process and results in detail. Ensure it includes examples relevant to the APAC market if possible.

• Prepare for the Creative Assessment: Be ready to present your portfolio confidently, articulate your design rationale, and discuss your approach to problem-solving and brand stewardship. Practice presenting your projects concisely and engagingly.

• Research Wise: Familiarize yourself with Wise's mission, values, brand identity, and recent marketing campaigns, especially those targeting the APAC region. Understand their product offerings and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.