Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Weekday AI (Client Role)

Location: CSEB Colony, Chhattisgarh, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Manufacturing

Date Posted: 2026-05-30T04:51:20.361

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for developing and executing compelling visual identities and marketing collateral for multiple emerging brands within a fast-paced startup ecosystem.

• The Graphic Designer will be responsible for end-to-end creative production, from initial concept to final delivery, ensuring brand consistency across all touchpoints.

• A key aspect of this position involves contributing to short-form video content creation, including reels and promotional videos, to boost customer engagement and market reach.

• This position requires a proactive individual who can collaborate closely with leadership and cross-functional teams, demonstrating strong ownership and a results-oriented approach to design challenges.

📝 Enhancement Note: This role is positioned as a client-facing opportunity through Weekday AI, indicating a need for adaptability and potential exposure to diverse brand strategies. The emphasis on "execution-focused" and "hands-on approach" suggests a preference for a designer who can independently manage projects and deliver high-quality assets with minimal oversight, common in startup environments. The inclusion of video editing points towards a broader scope beyond traditional graphic design, aiming for a versatile creative professional.

📈 Primary Responsibilities

• Design and produce a wide range of social media creatives, digital advertisements, posters, brochures, and comprehensive branding materials that align with strategic marketing objectives.

• Develop innovative and aesthetically pleasing packaging designs that enhance product appeal and reinforce brand positioning in the market.

• Create impactful marketing assets for both digital and traditional campaigns, ensuring they resonate with target audiences across various platforms.

• Conceptualize, edit, and produce engaging short-form video content, including social media reels, product showcases, and promotional videos, leveraging motion graphics and dynamic editing techniques.

• Maintain rigorous brand consistency across all visual outputs, ensuring adherence to brand guidelines, typography, and color palettes for a cohesive brand experience.

• Collaborate directly with founders and marketing teams to translate business goals and creative briefs into visually compelling design solutions.

• Manage the full lifecycle of design projects, from initial ideation and concept development through to final production and asset delivery.

• Adapt and optimize creative assets for diverse platforms, file formats, and audience segments, ensuring maximum impact and effectiveness.

• Support overarching branding initiatives and product launch strategies with creative design solutions that drive brand awareness and market penetration.

• Proactively research and integrate emerging design trends, tools, and creative technologies to continuously elevate the quality and innovation of design output.

📝 Enhancement Note: The responsibilities highlight a need for a designer proficient in both static and dynamic visual content creation, with a strong emphasis on brand development and marketing support. The mention of "multiple growing brands" suggests a dynamic work environment requiring flexibility and the ability to switch between different brand aesthetics and project types.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered.

Experience: 3–6 years of professional experience in graphic design, branding, visual communication, or a closely related creative field.

Required Skills:

• Advanced proficiency in Adobe Photoshop for digital asset creation and image manipulation.

• Expert-level skills in Adobe Illustrator for vector graphics, logo design, and illustration.

• Strong understanding and practical application of typography, color theory, and layout design principles.

• Proven ability to develop and maintain cohesive brand identities across various media.

• Experience in creating engaging social media creatives and digital marketing assets.

• Demonstrated ability to manage multiple design projects simultaneously from concept to completion.

• Excellent attention to detail and a commitment to producing high-quality, error-free work.

Preferred Skills:

• Working knowledge of Adobe Premiere Pro for video editing and post-production.

• Familiarity with Adobe After Effects for motion graphics and animation.

• Prior experience in packaging design and product-focused branding.

• Exposure to working in startup environments or with manufacturing/B2B/product-based companies.

• Proficiency with Figma for collaborative design workflows.

• Basic understanding of UI/UX concepts and their application in digital design.

• Experience with AI-powered design tools to enhance creative workflows.

📝 Enhancement Note: The combination of required and preferred skills indicates a need for a well-rounded designer capable of handling a broad spectrum of creative tasks, including foundational graphic design, branding, and emerging areas like video editing and AI tools. The preference for packaging design and startup experience suggests the company is looking for someone who can hit the ground running and contribute to tangible product-related design outputs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact design projects demonstrating versatility across different brand aesthetics and project types (e.g., branding, social media, packaging, digital ads).

• Case studies that clearly articulate the design challenge, the creative process, and the measurable impact of your design solutions on business objectives.

• Examples of packaging design projects that showcase an understanding of product positioning, material considerations, and shelf appeal.

• Visuals of social media campaigns or digital advertisements that highlight effective visual storytelling and audience engagement strategies.

Process Documentation:

• Showcase a clear, iterative design process, from research and concept generation to execution and final delivery.

• Highlight how you ensure brand consistency and adhere to design briefs and client feedback throughout the workflow.

• Provide examples of how you manage project timelines, prioritize tasks, and collaborate with stakeholders to achieve project goals.

• Include examples of how you adapt designs for different platforms or formats, demonstrating an understanding of technical constraints and best practices.

📝 Enhancement Note: For a role emphasizing execution and brand impact, a portfolio is paramount. It should not only display aesthetic skill but also strategic thinking and process. The inclusion of video editing implies a need for portfolio pieces showcasing dynamic content creation. The emphasis on packaging design and startup exposure means candidates should highlight relevant projects that demonstrate their ability to work within these specific contexts.

💵 Compensation & Benefits

Salary Range: Rs 960,000 - Rs 1,200,000 per annum (INR 9.6 - 12 LPA).

Benefits:

• Full-time employment with a competitive salary package.

• Opportunity to work with a dynamic client base and contribute to the growth of emerging brands.

• Exposure to a fast-paced startup environment that fosters innovation and rapid learning.

• Potential for professional development and skill enhancement in graphic design, video editing, and branding.

• Collaborative work environment with direct interaction with founders and leadership.

Working Hours: Full-time, typically aligned with standard business hours, but with the flexibility often found in startup environments to accommodate project deadlines and creative workflows. A 40-hour work week is standard.

📝 Enhancement Note: The salary range provided is specific and competitive for a mid-level Graphic Designer in India, especially considering the responsibilities involving video editing and packaging design. The benefits are framed around the unique advantages of working within a startup ecosystem and through an agency-like structure (Weekday AI's client role), emphasizing growth and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, which specializes in talent solutions for startups. The specific client operates within the broader scope of manufacturing, consumer goods, or B2B product sectors, as indicated by the emphasis on packaging design and product branding. This suggests an environment focused on tangible product development and market launch.

Company Size: While the exact client size isn't specified, the mention of "fast-paced startup environment" and "growing brands" suggests a relatively small to medium-sized organization, likely with a lean team structure where individual contributions have a significant impact.

Founded: The founding date of the specific client is not provided, but the context implies they are likely a relatively new or rapidly scaling venture, aiming to establish strong brand identities.

Team Structure:

• The Graphic Designer will likely report directly to a founder, Head of Marketing, or a senior marketing lead, given the emphasis on direct collaboration with leadership.

• Cross-functional collaboration will be essential, involving close interaction with marketing, product development, and potentially sales teams to ensure design outputs align with business objectives.

Methodology:

• Design decisions are expected to be data-informed where possible, but also driven by creative intuition and strategic brand alignment.

• The workflow will likely involve agile methodologies, with quick turnaround times for creative assets and continuous feedback loops.

• Emphasis will be placed on efficient project management and clear communication to ensure timely delivery of high-quality design work.

Company Website: [Weekday AI Client Role - Specific Client Website not provided, but Weekday AI's website is https://weekday.works/]

📝 Enhancement Note: The culture is likely to be dynamic, entrepreneurial, and results-oriented. Candidates should be prepared for a hands-on role where they can influence brand direction and work closely with decision-makers. The "client role" aspect means understanding the client's business and brand is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level, requiring 3-6 years of experience. It sits within the creative function, focusing on visual communication and brand execution rather than traditional operations management.

Reporting Structure: The Graphic Designer will likely report directly to a senior leader or founder, indicating a high level of visibility and direct impact on brand strategy.

Operations Impact: While this is a creative role, its impact is directly tied to revenue generation and brand perception. Effective visual communication, packaging, and marketing creatives are crucial for customer acquisition, retention, and overall brand equity, thus significantly influencing business outcomes.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in packaging design, motion graphics, or specific areas of digital marketing creative.

• Brand Development Leadership: Potential to take on more responsibility for brand strategy and creative direction as the client's brands grow.

• Cross-Functional Exposure: Gain experience working across different business functions, understanding how design contributes to broader business goals.

• Creative Technology Adoption: Learn and implement new design tools and technologies, including AI-powered design software, staying at the forefront of creative innovation.

📝 Enhancement Note: The growth trajectory for this role leans towards becoming a Senior Graphic Designer, Art Director, or Brand Manager, particularly within a startup context where individuals can expand their responsibilities based on performance and initiative. The dual nature of direct design work and potential collaboration on strategy offers a robust learning environment.

🌐 Work Environment

Office Type: The role is specified as "On-site" and located in CSEB Colony, Chhattisgarh, India. This suggests a traditional office setting where in-person collaboration and access to office resources are available.

Office Location(s): CSEB Colony, Chhattisgarh, India. Specific details about the office amenities or accessibility would need to be confirmed with the hiring organization.

Workspace Context:

• The workspace is likely to be collaborative, with opportunities for direct interaction with team members and leadership.

• Access to necessary design hardware, software, and potentially a studio environment for product photography or mock-ups might be available.

• The environment is expected to be dynamic, reflecting a startup's pace, with potential for creative brainstorming sessions and agile project work.

Work Schedule: Full-time, typically 40 hours per week. While standard office hours are expected, the startup environment may require occasional flexibility to meet project deadlines or respond to urgent creative needs.

📝 Enhancement Note: Being an on-site role in a specific location implies a need for candidates who are either local or willing to relocate. The work environment is likely to be energetic and demanding, typical of a growing company seeking to make a significant market impact.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess fundamental design skills, experience, and alignment with role requirements.

• Design Challenge/Test: Candidates may be asked to complete a short design exercise or present a case study from their portfolio to evaluate their problem-solving abilities, creative thinking, and execution in a timed setting. This could involve creating a sample social media graphic or a concept for packaging.

• Interview with Hiring Team/Founders: A discussion to assess cultural fit, communication skills, understanding of branding principles, and strategic approach to design. This stage will heavily involve portfolio walkthrough.

• Final Round: Potentially a discussion with senior leadership to finalize the decision, focusing on ownership, adaptability, and contribution to brand growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (packaging, social media, branding, video).

• Showcase Process: For each project, briefly explain the brief, your role, the design process, challenges faced, and the final outcome with quantifiable results if possible.

• Highlight Brand Consistency: Demonstrate how you maintain brand integrity across different assets and platforms.

• Include Video Work: If you have relevant video editing or motion graphics examples, ensure they are easily accessible and showcase your abilities in this area.

• Tailor to the Client: If possible, research the client's industry and brands (if known) and tailor your portfolio presentation to highlight relevant experience.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge prompt, identifying key objectives and constraints.

• Prioritize Impact: Focus on creating a solution that is visually appealing and strategically sound, addressing the core requirements of the brief.

• Be Prepared to Justify: Articulate your design choices, explaining the rationale behind your creative decisions.

• Time Management: Practice completing design tasks within a given timeframe to simulate challenge conditions.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should be prepared to discuss their work in detail, demonstrating not only their technical skills but also their strategic thinking and ability to deliver results aligned with business goals. The emphasis on direct collaboration with founders means strong communication and a proactive attitude are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital asset creation, and compositing.

• Adobe Illustrator: Critical for vector graphics, logo design, typography, and scalable illustrations.

• Adobe Premiere Pro: Required for video editing, assembly, and basic post-production of reels and promotional content.

• Adobe After Effects: Beneficial for creating motion graphics, animations, and visual effects for video content.

Analytics & Reporting: While not a primary tool for the designer, understanding how design impacts engagement metrics (e.g., click-through rates, social media engagement) is valuable. Familiarity with analytics dashboards might be a plus for understanding campaign performance.

CRM & Automation: Generally not directly used by graphic designers, but awareness of how marketing automation platforms use creative assets can be beneficial.

Other Potential Tools:

• Figma: Increasingly used for collaborative design, UI/UX prototyping, and design system management.

• AI-Powered Design Tools: Familiarity with tools like Midjourney, DALL-E, or Adobe Sensei for concept generation or asset enhancement is a plus.

• Project Management Software: Tools like Asana, Trello, or Jira may be used for task management and workflow tracking.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Photoshop and Illustrator, is non-negotiable. The inclusion of Premiere Pro and After Effects signifies a move towards dynamic content creation, making these skills highly valuable. Familiarity with Figma and AI design tools indicates a forward-thinking approach to design workflows.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, impactful design that elevates brands.

• Brand Integrity: Upholding and strengthening brand identities through consistent and thoughtful visual communication.

• Efficiency & Execution: Delivering high-quality work promptly in a fast-paced, results-driven environment.

• Collaboration & Ownership: Working effectively with teams and leadership, taking initiative and responsibility for design outcomes.

• Adaptability & Innovation: Embracing new trends, tools, and approaches to creative problem-solving.

Collaboration Style:

• Direct & Proactive Communication: Openly sharing ideas, seeking feedback, and providing updates to founders and cross-functional teams.

• Iterative Design Process: Willingness to revise designs based on feedback and evolving project requirements.

• Teamwork for Brand Growth: Contributing to a shared vision of brand success through collaborative design efforts.

• Knowledge Sharing: Sharing insights on design trends, tools, and best practices within the team.

📝 Enhancement Note: The culture likely values individuals who are not only skilled designers but also proactive problem-solvers who can contribute to the strategic growth of brands. The emphasis on direct collaboration with founders means a proactive, ownership-driven mindset is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing design requirements for diverse brands with potentially different aesthetics and target audiences.

• Fast-Paced Environment: Adapting to rapid project cycles and tight deadlines common in startup settings.

• Translating Vision into Design: Accurately interpreting founder/leadership vision into compelling visual executions.

• Integrating Video Editing: Developing or honing skills in video editing and motion graphics to meet evolving content demands.

• Staying Current with Trends: Continuously learning and applying new design tools and trends in a rapidly evolving creative landscape.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master advanced features of Adobe Creative Suite or explore new design technologies.

• Packaging Design Expertise: Gaining specialized knowledge in product packaging aesthetics, materials, and market considerations.

• Video Production Skills: Developing proficiency in video editing and motion graphics through hands-on project experience.

• Brand Strategy Involvement: Contributing to higher-level brand discussions and strategic creative planning.

• Startup Ecosystem Exposure: Learning about business operations, marketing strategies, and product development within emerging companies.

📝 Enhancement Note: The challenges presented are typical for a creative role in a startup, emphasizing the need for adaptability and continuous learning. The growth opportunities are substantial, offering a chance to expand skill sets significantly and take on more strategic responsibilities within growing brands.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch. How do you ensure consistency across various touchpoints?" (Focus on your systematic approach, research, and execution.)

• "Walk us through a challenging packaging design project you worked on. What were the constraints, and how did you overcome them to create an impactful design?" (Highlight problem-solving, creativity, and results.)

• "How do you approach creating social media content that stands out and drives engagement? Can you show examples?" (Emphasize understanding of platform dynamics and audience psychology.)

Company & Culture Questions:

• "Why are you interested in working with startups and emerging brands?" (Connect your passion for growth and innovation.)

• "How do you handle feedback from founders or clients, especially when it differs from your initial design vision?" (Demonstrate flexibility, communication, and a collaborative spirit.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, challenges, solutions, and outcomes.

• Quantify Impact: Whenever possible, use data (e.g., increased engagement, improved conversion rates, positive market reception) to demonstrate the effectiveness of your designs.

• Showcase Versatility: Highlight projects that demonstrate your range across different mediums (print, digital, video, packaging) and brand styles.

• Technical Proficiency: Be prepared to discuss the software and techniques you used in your projects.

• Enthusiasm for the Client: Express genuine interest in the client's mission and how your design skills can contribute to their success.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical skill, strategic thinking, and adaptability. The ability to articulate your design process and the impact of your work will be crucial, especially during portfolio reviews and case study discussions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to packaging design, social media creatives, branding, and any video editing work. Prioritize quality over quantity, showcasing your best and most relevant pieces.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Adobe Creative Suite," "packaging design," "brand identity," "social media creatives," and "video editing." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and the business impact of your work. Be ready to discuss your experience with startups and your passion for brand development.

• Company Research: If specific client information is available, research their industry, target market, and existing branding to understand their context and how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description has been compiled using AI and industry best practices. While comprehensive, it includes inferred details based on the provided information and general market standards for similar roles. Candidates are strongly advised to verify all specific details, benefits, and requirements directly with Weekday AI or their client before submitting their application.