Lead/Senior Creative Designer

📍 Job Overview

Job Title: Lead/Senior Creative Designer

Company: iLabs

Location: Battaramulla, Sri Lanka

Job Type: Full-Time

Category: Creative Design / Digital Marketing Operations

Date Posted: 2026-06-19

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end creation and execution of impactful creative assets for a global software product engineering company, driving brand consistency and campaign success across digital marketing, social media, and web platforms.

• Spearhead the integration of cutting-edge AI-powered tools into design and content creation workflows, enhancing ideation, production efficiency, and the overall creative output.

• Provide mentorship and strategic guidance to junior design talent, fostering a collaborative and growth-oriented creative team environment.

• Ensure the delivery of high-quality, brand-aligned visuals and multimedia content that supports iLabs' mission to advance lifestyles through technology and empower business partners.

• Collaborate cross-functionally with marketing, content, and video teams to conceptualize and deliver engaging campaign strategies and innovative creative solutions.

📝 Enhancement Note: While the primary title is "Creative Designer," the responsibilities strongly indicate a "Lead" or "Senior" level role, with an emphasis on AI integration and team mentorship, aligning it with operational aspects of creative production and GTM support. The inclusion of "digital marketing design" and "brand initiatives" places this role within the broader spectrum of marketing operations, focusing on the execution and optimization of creative elements that drive GTM strategies.

📈 Primary Responsibilities

• Spearhead the conceptualization, design, and production of compelling creative assets for a wide range of digital marketing campaigns, social media channels, website enhancements, and overarching brand initiatives.

• Maintain and enforce strict brand consistency guidelines across all creative outputs, ensuring a unified and recognizable brand identity for iLabs and its in-house ventures like Cloud of Goods and Xenia.

• Drive collaborative efforts with marketing, content creation, and video production teams to develop innovative campaign concepts and deliver integrated creative solutions that resonate with target audiences.

• Actively mentor, guide, and provide constructive feedback to junior designers, fostering their professional development and elevating the overall quality of the creative output.

• Strategically leverage and champion the use of AI-powered tools (e.g., ChatGPT, Gemini, Krea AI, Flow, ElevenLabs) to streamline ideation processes, accelerate content generation, optimize design workflows, and enhance the creative production lifecycle.

• Utilize a comprehensive suite of industry-standard design and multimedia tools, including Adobe Photoshop, Adobe Illustrator, Figma, Canva, CapCut, and leverage resources from platforms like Envato, to produce high-impact visual and multimedia content.

• Effectively manage a portfolio of multiple design projects concurrently, meticulously ensuring the highest standards of quality, accuracy, and adherence to project deadlines.

• Proactively research and stay abreast of the latest design trends, emerging AI technologies, evolving digital marketing best practices, and industry-specific creative innovations.

📝 Enhancement Note: The responsibilities clearly outline a leadership role in creative execution, emphasizing not just design but also strategic integration with marketing efforts and AI tools. This suggests a need for operational efficiency in creative production and a focus on measurable outcomes for campaigns.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Multimedia, Visual Communication, or a closely related creative field.

• Alternatively, a professional qualification or extensive demonstrable experience equivalent to a bachelor's degree in a relevant design discipline. Experience:

• A minimum of 4 years of progressive experience in graphic design, creative design, digital marketing design, or a comparable role within a fast-paced environment.

• Proven track record of successfully leading and delivering creative projects from concept to completion. Required Skills:

• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop and Adobe Illustrator for intricate graphic creation and manipulation.

• UI/UX Design Tools: Strong command of Figma for collaborative design, prototyping, and interface development.

• Versatile Design Platforms: Expertise in Canva for rapid asset creation and social media content generation.

• Video Editing Software: Proficiency in CapCut for efficient video editing and multimedia content production.

• AI-Powered Creative Tools: Demonstrated experience utilizing AI tools such as ChatGPT, Gemini, Krea AI, Flow, and ElevenLabs for ideation, content generation, and design enhancement.

• Brand Development & Application: Deep understanding of branding principles, including logo design, brand identity systems, and consistent application across various media.

• Digital Marketing Design: Proven ability to create visually engaging assets tailored for digital marketing campaigns, social media advertising, and online content.

• Foundational Design Principles: Excellent grasp of typography, color theory, layout design, and principles of effective visual storytelling.

• Leadership & Mentorship: Demonstrated ability to lead, mentor, and guide junior creative team members, fostering skill development and team cohesion.

• Stakeholder Management: Strong communication and interpersonal skills to effectively manage relationships and collaborate with internal stakeholders across various departments.

Preferred Skills:

• Team Leadership Experience: Previous experience formally leading or mentoring a creative team, including performance feedback and workflow management.

• AI-Assisted Design Workflows: In-depth knowledge and practical application of AI in advanced design, content creation, and creative automation processes.

• Performance-Driven Creative: Understanding of digital marketing strategies, social media advertising mechanics, and how to design creatives that optimize for performance metrics.

• Motion Graphics & Video Production: Experience with motion graphics (e.g., After Effects) or advanced video editing and content production techniques.

• UI/UX Design Expertise: Additional experience or training in User Interface (UI) and User Experience (UX) design principles and application.

• Resource Library Utilization: Familiarity with and effective use of creative asset libraries such as Envato Elements for sourcing templates, stock assets, and design resources.

📝 Enhancement Note: The required skills list is extensive and covers both technical design proficiencies and crucial soft skills like leadership and AI tool integration. The "Preferred Skills" section highlights areas that would make a candidate exceptionally strong, particularly AI-driven workflows and advanced multimedia capabilities, signaling a forward-thinking creative operations approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Project Showcase: A robust portfolio that clearly demonstrates a range of successful projects across branding, social media campaigns, digital marketing collateral, website design elements, and creative campaign executions.

• Brand Consistency Examples: Specific examples within the portfolio illustrating the ability to maintain and apply brand guidelines meticulously across diverse creative outputs.

• AI Tool Integration Evidence: Showcase projects where AI tools were leveraged to enhance ideation, accelerate content creation, or optimize design workflows, with a brief explanation of the process and impact.

• Workflow Optimization Projects: Examples of projects that highlight personal contributions to improving design processes, increasing efficiency, or streamlining creative production.

• Demonstration of Technical Proficiency: Evidence of strong technical skills through the quality and complexity of work produced using tools like Adobe Photoshop, Illustrator, Figma, Canva, and CapCut.

Process Documentation:

• Design Workflow Design & Optimization: Be prepared to discuss and illustrate your personal approach to designing and optimizing creative workflows, from initial brief to final asset delivery, including how you incorporate feedback loops.

• AI Integration Methodology: Articulate your methodology for integrating AI tools into the creative process, detailing how you select appropriate tools, manage AI-generated outputs, and ensure final quality and brand alignment.

• Project Management & Prioritization: Demonstrate experience in managing multiple design projects, detailing your methods for prioritization, time allocation, and ensuring timely delivery of high-quality assets.

📝 Enhancement Note: For a Lead/Senior Creative Designer role, especially one emphasizing AI, a portfolio is critical. It needs to go beyond just showcasing pretty pictures; it must demonstrate strategic thinking, process efficiency, and the ability to leverage technology for better outcomes. Documenting the how behind the what is essential.

💵 Compensation & Benefits

Salary Range:

• For a Lead/Senior Creative Designer with 4+ years of experience in Battaramulla, Sri Lanka, the estimated annual salary range is LKR 1,800,000 - LKR 3,600,000 (approximately USD 5,500 - USD 11,000). This range accounts for the Lead/Senior designation, the specialized skills in AI-powered design, and the cost of living in the Colombo metropolitan area. Benefits:

• Competitive Salary: A salary commensurate with experience and the lead responsibilities of the role.

• Health Insurance: Comprehensive health and medical insurance coverage for employees and potentially dependents.

• Provident Fund & ETF: Contributions to national retirement and employment provident funds.

• Annual Leave: Generous paid annual leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially certifications in design and AI technologies.

• Global Exposure: Work with a global client base, including leading tech companies and Silicon Valley pioneers, offering diverse project experiences.

• In-house Venture Opportunities: Potential exposure to and contribution towards iLabs' innovative in-house ventures like Cloud of Goods and Xenia.

• Collaborative Work Environment: A culture that fosters creativity, innovation, teamwork, and ownership.

• Modern Office Facilities: Access to well-equipped office spaces in Battaramulla.

Working Hours:

• Standard Sri Lanka daytime shift: 9:00 AM to 6:00 PM.

• This is an on-site role requiring full-time dedication during business hours.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for similar roles in Sri Lanka, adjusted for the lead/senior level and specialized AI skills. The benefits package is typical for established tech companies in the region, with an emphasis on professional growth relevant to the role's focus on new technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Product Engineering, Information Technology, AI/ML, Web & Mobile Development, eCommerce, Fintech, Edtech, Medtech, Martech, Hospitality.

Company Size: iLabs operates as a global software product engineering company with a significant talent network, building agile remote teams. While specific employee numbers aren't provided, its description as a "global powerhouse" and its partnerships with "leading tech companies worldwide" suggest a substantial and growing organization.

Founded: iLabs is headquartered in Sri Lanka with deep roots in the US Silicon Valley, indicating a strong foundation and established presence in the global tech market.

Team Structure:

• Creative Team: Likely comprises a mix of graphic designers, UI/UX specialists, and multimedia creators, with this role leading the senior or lead designer function.

• Cross-Functional Collaboration: Operates within a matrixed structure, collaborating closely with marketing, content strategists, product managers, and potentially engineering teams to ensure creative assets align with GTM strategies and product vision.

• Reporting: The Lead/Senior Creative Designer will likely report to a Creative Director, Marketing Manager, or Head of Design, and will manage a team of junior designers.

Methodology:

• Data-Driven Creativity: Emphasis on creating assets that are not only visually appealing but also performant, suggesting an approach that integrates data analytics and A/B testing insights into creative development.

• Agile Development Principles: As a software product engineering company, iLabs likely adopts agile methodologies, which would extend to its creative operations, prioritizing flexibility, rapid iteration, and iterative improvement of creative assets.

• Innovation & AI Integration: A core focus on pushing humanity forward through technology, evidenced by the explicit requirement to leverage AI-powered tools, indicating a commitment to exploring and adopting cutting-edge technologies for creative production.

Company Website: https://www.ilabsus.com/

📝 Enhancement Note: iLabs positions itself as a forward-thinking, global tech company with a strong emphasis on innovation, particularly in AI. The culture appears to be dynamic, collaborative, and focused on impactful work, which is crucial for operations professionals to understand how their contributions fit into the larger organizational goals.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into a leadership position within the creative domain, often referred to as a Senior or Lead Designer. It requires not only advanced design skills but also the ability to strategize, mentor, and integrate new technologies like AI into operational workflows. The scope extends beyond individual contribution to team output and strategic creative direction.

Reporting Structure: The Lead/Senior Creative Designer will likely report to a senior leader in marketing or a dedicated Creative Director. They will, in turn, be responsible for supervising and guiding a team of junior designers, influencing their technical skills and creative approaches. This structure emphasizes a blend of individual contribution and management responsibility.

Operations Impact: The creative output of this role directly impacts iLabs' go-to-market strategies, brand perception, and client acquisition efforts. By leading the creation of compelling digital assets and optimizing creative workflows with AI, this position plays a pivotal role in enhancing marketing campaign effectiveness, improving user engagement on digital platforms, and ultimately contributing to revenue generation and business growth. The focus on AI integration also positions this role at the forefront of operational efficiency within the creative department.

Growth Opportunities:

• Creative Leadership Path: Progression to a Creative Director role, overseeing broader creative strategies and larger teams across multiple projects or business units.

• AI Specialization: Deepen expertise in AI-driven creative technologies, potentially leading initiatives for AI tool adoption, workflow automation, and innovation in creative production.

• Cross-Functional Expertise: Develop a stronger understanding of marketing operations, GTM strategy, and product development by contributing to diverse projects and collaborating across departments.

• Mentorship & Training Development: Formalize mentorship programs and contribute to the development of internal training materials for creative skills and AI tool usage within iLabs.

• Project & Account Management: Transition into roles managing creative projects or client accounts, leveraging design expertise with strategic and operational skills.

📝 Enhancement Note: This role is a strong platform for career advancement, particularly for those interested in the intersection of creative work, operational efficiency, and emerging technologies like AI. The growth paths are clearly defined, offering both specialization and broader management opportunities.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-Site" in Battaramulla, Sri Lanka. This suggests a traditional office environment designed to foster collaboration and direct team interaction.

Office Location(s): Battaramulla, a significant administrative and commercial hub within the Colombo District of Sri Lanka, offering accessibility and integration within the local business ecosystem.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to facilitate teamwork, brainstorming sessions, and direct communication between designers, marketing teams, and other departments.

• Technology-Rich Environment: Expect access to robust IT infrastructure, high-performance workstations, and the necessary software licenses for Adobe Creative Suite, Figma, and other essential design tools. The company's emphasis on AI implies that advanced computing resources may also be available.

• Creative Synergy: Opportunities for spontaneous collaboration, peer review sessions, and knowledge sharing among design professionals, fostering a dynamic and innovative creative culture.

Work Schedule: The specified work schedule is the standard Sri Lanka daytime shift from 9:00 AM to 6:00 PM. While on-site, this schedule ensures alignment with local business hours and facilitates direct team and stakeholder engagement.

📝 Enhancement Note: The on-site requirement in Battaramulla indicates a preference for in-person collaboration and a structured work environment, which can be beneficial for team cohesion and immediate problem-solving in a creative operations context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly in AI tool usage and leadership potential.

• Technical & Portfolio Assessment: An in-depth interview focusing on your design process, technical skills (Adobe Suite, Figma, AI tools), and a thorough review of your portfolio. Be prepared to discuss specific projects, your role, challenges faced, and solutions implemented.

• AI Integration Discussion: Expect questions specifically about your experience and strategies for leveraging AI in creative workflows, including examples of tools used and their impact on efficiency and creativity.

• Leadership & Collaboration Interview: An assessment of your leadership and mentorship capabilities, communication style, and ability to collaborate effectively with cross-functional teams. Behavioral questions will likely explore how you handle team dynamics and stakeholder management.

• Case Study/Design Challenge (Potentially): A practical exercise to evaluate your problem-solving skills, creative thinking, and ability to deliver under pressure within a given timeframe. This might involve creating a specific asset or outlining a campaign concept.

• Final Interview: A concluding discussion with senior management to assess cultural fit, long-term vision, and overall suitability for the Lead/Senior Creative Designer role at iLabs.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in branding, digital marketing, social media, and AI-assisted design. Tailor the selection to highlight achievements relevant to iLabs' industry focus (fintech, edtech, etc.).

• Showcase AI Integration: Clearly label and describe projects where you utilized AI tools. Explain the specific tools, your process, the challenges they helped overcome, and the quantifiable impact (e.g., time saved, improved engagement).

• Detail Your Role & Process: For each project, articulate your specific responsibilities, the design thinking process you followed, and the tools you used. Use case study format: Problem, Solution, Result.

• Highlight Leadership & Collaboration: Include projects where you mentored junior designers, collaborated with other teams, or led creative initiatives. Discuss your approach to feedback and team dynamics.

• Visual Clarity & Storytelling: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use compelling narratives to explain the context and success of each project.

• Technical Prowess: Be ready to discuss the technical aspects of your work, including software proficiency and any innovative techniques you employed.

Challenge Preparation:

• Understand iLabs' Brand: Research iLabs, its services, in-house ventures (Cloud of Goods, Xenia), and its mission. Understand their current visual identity and marketing messaging.

• AI Tool Familiarity: Be prepared to discuss the practical applications and limitations of various AI creative tools in a real-world business context.

• Problem-Solving Scenarios: Anticipate hypothetical design challenges related to digital marketing campaigns, brand consistency, or rapid content creation for new product launches.

• Presentation Skills: Practice articulating your design decisions, rationale, and process clearly and concisely, especially when discussing AI integration and leadership.

📝 Enhancement Note: The interview process is geared towards assessing not only design talent but also leadership potential and adaptability to new technologies like AI. A well-prepared portfolio that explicitly demonstrates AI integration and leadership experience will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For advanced image editing, manipulation, and digital painting. Essential for creating high-fidelity graphics and detailed visual assets.

• Adobe Illustrator: For vector graphics, logo design, icon creation, and scalable illustrations. Critical for maintaining brand consistency across different formats.

• Figma: A collaborative interface design tool for UI/UX design, prototyping, and component-based design systems. Key for web and application interface creation and teamwork.

• Canva: A user-friendly graphic design platform ideal for rapid creation of social media graphics, presentations, and marketing collateral. Valuable for quick turnaround tasks and widespread asset distribution.

• CapCut: A mobile and desktop video editing application, suitable for creating engaging video content for social media and digital campaigns.

Analytics & Reporting:

• While not explicitly listed as design tools, a Lead Designer will likely interact with analytics platforms to understand campaign performance. Familiarity with how creative assets perform on platforms like Google Analytics, social media insights dashboards (Facebook Ads Manager, LinkedIn Campaign Manager), and potentially A/B testing tools would be beneficial. CRM & Automation:

• Understanding how creative assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) or CRMs (e.g., Salesforce) to support sales and marketing efforts is advantageous, though direct management may not be required. AI & Emerging Technologies:

• ChatGPT / Gemini: For ideation, copywriting assistance, script generation, and concept development.

• Krea AI / Flow: For AI-powered image generation, style transfer, and concept visualization.

• ElevenLabs: For AI-driven voice generation, potentially for explainer videos or multimedia content.

• Envato Resources: Familiarity with Envato Market (ThemeForest, GraphicRiver, etc.) for sourcing templates, stock assets, and design elements.

📝 Enhancement Note: The emphasis on AI tools is a significant differentiator for this role. Candidates should be prepared to discuss their practical application in enhancing design workflows and creative output, beyond just mentioning their existence.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core tenet of iLabs, encouraging pushing boundaries, exploring new ideas, and developing novel solutions, especially through technology.

• Ownership: Expectation for team members to take responsibility for their work, drive projects forward, and be accountable for outcomes.

• Teamwork: Emphasis on collaborative efforts, supporting colleagues, and working together to achieve shared goals, essential for cross-functional project success.

• Global Impact: A commitment to creating solutions that make a meaningful difference in the world, aligning personal work with a larger, positive mission.

• Efficiency & Excellence: Driving forward lifestyles through technology, which implies a focus on delivering high-quality, impactful, and efficiently produced creative solutions.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, content, and product teams, ensuring creative aligns with business objectives and technical feasibility.

• Feedback-Driven Improvement: An environment where constructive feedback is welcomed and utilized to refine creative work and optimize processes, including the use of AI tools.

• Knowledge Sharing: Encouragement of sharing insights, new techniques, and best practices, particularly regarding emerging technologies like AI in design.

📝 Enhancement Note: The company culture values innovation, collaboration, and a sense of purpose. For operations professionals, this means understanding how individual contributions to creative production and process optimization align with these broader values and impact the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Creativity: Effectively integrating AI tools without compromising original artistic vision or brand authenticity, and navigating the ethical considerations of AI-generated content.

• Rapidly Evolving Tech Landscape: Staying current with the fast pace of AI advancements and design software updates, requiring continuous learning and adaptation.

• Managing Diverse Stakeholder Needs: Juggling creative requests and feedback from various internal departments and potentially external clients, ensuring all requirements are met while maintaining creative integrity.

• Scaling Creative Production: Developing efficient workflows and processes that can scale to meet the demands of a growing global company and its diverse projects.

Learning & Development Opportunities:

• AI in Creative Specialization: Opportunities to become an expert in AI-driven design tools and workflows, potentially leading internal training or developing best practices for AI integration.

• Advanced Design Skills: Access to training for advanced techniques in motion graphics, UI/UX, or specialized areas of graphic design.

• Leadership Development: Formal training and mentorship programs designed to enhance leadership, team management, and strategic planning skills for creative teams.

• Industry Exposure: Potential to attend relevant design conferences, AI tech events, or workshops to stay at the forefront of industry trends and network with peers.

📝 Enhancement Note: This role presents a unique opportunity to tackle the emerging challenges of AI in creative fields and to grow into a leadership position within a dynamic tech organization. The company's commitment to innovation provides fertile ground for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading the creation of a major digital marketing campaign's creative assets, from initial brief to final delivery. How would you incorporate AI tools into this process?"

• "How do you ensure brand consistency across multiple platforms and projects, especially when working with a team of designers and leveraging AI-generated elements?"

• "Walk us through a challenging project where you had to balance creative vision with tight deadlines or budget constraints. What was your approach, and what was the outcome?" Company & Culture Questions:

• "What interests you most about iLabs' mission to 'push humanity forward' through technology, and how do you see your creative role contributing to that?"

• "How do you approach mentoring junior designers and fostering a collaborative team environment? Provide an example."

• "How do you measure the success of your creative work? What metrics are most important to you and why?" Portfolio Presentation Strategy:

• AI Integration Narrative: For each AI-enhanced project, clearly articulate the why and how. Explain the specific problem AI solved, the tools used, your role in prompting and refining outputs, and the resulting improvements in efficiency or quality.

• Leadership in Action: Discuss projects where you led initiatives, mentored others, or influenced team direction. Use the STAR method (Situation, Task, Action, Result) to detail your leadership contributions.

• Data-Driven Rationale: Be prepared to discuss how your design decisions are informed by data or performance metrics, even if you weren't directly responsible for the analytics.

• Visual Storytelling: Use your portfolio as a visual aid to guide the conversation. Highlight key design elements, explain your creative choices, and connect them back to business objectives.

📝 Enhancement Note: Interview questions will likely probe the candidate's ability to blend artistic talent with operational efficiency, leadership acumen, and a forward-thinking approach to technology, particularly AI. Demonstrating practical application of AI in creative workflows will be key.

📌 Application Steps

To apply for this Lead/Senior Creative Designer position:

• Submit your application through the provided application link on the iLabs careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your expertise in digital marketing design, branding, social media creative, and crucially, your practical application and successful integration of AI-powered creative tools. Include specific examples of how AI enhanced your workflow or output.

• Resume Optimization: Ensure your resume clearly highlights your 4+ years of relevant experience, leadership capabilities, proficiency in Adobe Creative Suite, Figma, CapCut, and AI tools. Use action verbs and quantify achievements where possible (e.g., "Increased engagement by X% through AI-optimized social media graphics").

• Prepare for AI Discussions: Be ready to articulate your experience with specific AI tools (ChatGPT, Gemini, Krea AI, etc.), discuss their benefits and limitations in a creative context, and explain your process for using them effectively and ethically.

• Research iLabs Thoroughly: Familiarize yourself with iLabs' company mission, services, in-house ventures (Cloud of Goods, Xenia), and their overall brand aesthetic. Understand their commitment to innovation and global impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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