email marketing designer at Paired

📍 Job Overview

Job Title: Email Marketing Designer

Company: Paired (Client of Paired)

Location: Argentina

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: July 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Lead and manage a team of email designers to conceptualize and execute high-converting, aesthetically pleasing email marketing campaigns.
Collaborate across cross-functional teams, including copywriting and development, to ensure seamless campaign execution from concept to launch.
Provide art direction and strategic oversight to maintain visual excellence and brand consistency in all email marketing initiatives.
Optimize email campaign designs for engagement, conversion, and user experience, adhering to best practices for deliverability and mobile responsiveness.
Drive creative innovation within the email marketing channel, pushing boundaries to achieve exceptional results for top e-commerce brands.

📝 Enhancement Note: This role is presented as an "Email Marketing Designer" but the responsibilities clearly indicate a leadership component, managing an email design team and providing art direction. The "2-5 years" experience level also suggests a designer ready to step into a lead role, rather than a junior position. The client is an email marketing agency serving e-commerce brands, implying a strong focus on performance metrics and ROI.

📈 Primary Responsibilities

Team Leadership & Art Direction: Manage and mentor the email design team, setting clear objectives and providing ongoing art direction to elevate campaign aesthetics and effectiveness.
Campaign Strategy & Design: Collaborate with clients and internal teams (copywriting, development) to conceptualize and evolve innovative, conversion-focused email campaigns.
Visual Asset Integration: Expertly arrange brand assets, product imagery, logos, and copy into visually appealing and high-converting email layouts.
Best Practice Implementation: Ensure all email designs adhere to industry best practices for spam filter compliance, mobile responsiveness, and optimal user experience.
Agile Workflow Management: Work iteratively within an Agile development environment, incorporating stakeholder feedback to rapidly improve campaign performance and design quality.
Stakeholder Collaboration: Partner closely with client-side design teams to ensure alignment and provide ongoing creative oversight.
Performance Optimization: Continuously analyze campaign performance data to inform design iterations and drive improved engagement and conversion rates.

📝 Enhancement Note: The core responsibilities highlight a blend of design execution, team management, and strategic collaboration. The emphasis on "conversion-focused," "performance," and "Agile" indicates that this role requires not only creative talent but also a data-driven and results-oriented approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience, is highly recommended for understanding design principles and marketing strategy.

Experience: A minimum of 3 years of hands-on experience specifically designing innovative and effective email marketing campaigns is required. This experience should demonstrate a strong understanding of the email marketing channel and its unique design considerations.

Required Skills:

Email Design Expertise: Proven track record of designing high-performing email marketing campaigns.
Design Software Proficiency: Mastery of industry-standard design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Aesthetic Acumen: A strong eye for aesthetics, layout, branding guidelines, and visual hierarchy.
Agile Methodology: Experience working within an Agile development framework, demonstrating adaptability and rapid iteration capabilities.
Conversion Optimization: Understanding of design principles that drive engagement and conversion rates in email marketing.
Mobile-Responsive Design: Proficient in creating mobile-first and responsive email layouts.
Time Management & Organization: Excellent ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Feedback Incorporation: Ability to receive and rapidly incorporate constructive feedback from various stakeholders.

Preferred Skills:

Art Direction Experience: Previous experience providing art direction or leading design initiatives.
E-commerce Design: Specific experience designing for e-commerce brands and understanding their unique design needs.
Copywriting Collaboration: Experience working closely with copywriters to ensure cohesive campaign messaging and design.
HTML/CSS Basics: Familiarity with HTML and CSS for email development to better understand technical constraints and opportunities.
Email Marketing Platforms: Exposure to common email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and their design interfaces.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is critical. The "Agile methodology" requirement points towards a need for adaptability and quick turnaround times, common in agency environments. The "passion for email marketing" suggests a candidate who is not just executing tasks but is genuinely invested in the channel's success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Email Campaign Case Studies: Showcase 3-5 distinct email marketing campaigns, detailing the objective, target audience, design strategy, and measurable results (e.g., open rates, click-through rates, conversion rates).
Design Process Documentation: Illustrate your design process from brief to final execution, highlighting how you incorporate feedback, adhere to brand guidelines, and ensure technical feasibility (e.g., mobile responsiveness).
Tool Proficiency Examples: Include examples demonstrating your expertise in Figma and Adobe Creative Suite, showcasing your ability to create visually compelling and technically sound email assets.
Conversion-Focused Design: Highlight specific design elements or strategies implemented that directly contributed to improved conversion rates or engagement metrics.

Process Documentation:

Workflow Design: Demonstrate an understanding of end-to-end email campaign workflows, from initial concept and briefing to development, QA, and deployment.
Collaboration & Feedback Loops: Show examples of how you manage collaboration with copywriters, developers, and stakeholders, and how you integrate feedback effectively to iterate on designs.
Best Practice Integration: Provide examples of how you apply email design best practices (e.g., mobile-first, accessibility, spam compliance) in your work.

📝 Enhancement Note: For an Email Marketing Designer role with leadership responsibilities, the portfolio should not just show pretty pictures. It needs to demonstrate strategic thinking, process adherence, and a clear understanding of how design impacts business outcomes, particularly conversions. Case studies are paramount.

💵 Compensation & Benefits

Salary Range: Based on market research for a Mid-Level Email Marketing Designer with 3+ years of experience, operating remotely in Argentina, the estimated annual salary range is ARS 5,000,000 to ARS 9,000,000. This range accounts for the specialized skills in Figma, Adobe Creative Suite, and email marketing best practices, as well as the remote nature of the role within the Argentinian market.

Benefits:

Competitive Salary: A salary commensurate with experience and the value brought to the role.
Performance Bonuses: Opportunities to earn bonuses based on individual and team performance, directly linked to campaign success metrics.
Remote Work Flexibility: The ability to work from anywhere within Argentina, offering significant work-life balance benefits.
Professional Development: Access to learning opportunities and resources to stay current with email marketing trends and design technologies.
Collaborative Environment: Opportunity to work with a dynamic and results-oriented team serving leading e-commerce brands.

Working Hours: The role is expected to align with a standard 40-hour work week. However, given the remote and potentially global client base, some flexibility may be required to accommodate different time zones for collaboration and critical campaign launches.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level design roles in Argentina, adjusted for the specialized nature of email marketing design and remote work. Benefits are inferred from the provided "competitive salary" and "performance bonuses," with standard remote work advantages added.

🎯 Team & Company Context

🏢 Company Culture

Industry: Paired operates within the Staffing and Recruiting industry, connecting talent with companies globally. Their client, whom this role supports, is in the Email Marketing / Digital Marketing services sector, specifically serving top e-commerce brands. This niche focus implies a performance-driven and results-oriented culture.

Company Size: Paired is a growing agency. Its client is described as a "leading email marketing agency," suggesting a medium-sized, established entity with a dedicated team structure. The "fast-paced" and "collaborative" culture indicates a dynamic work environment.

Founded: Paired was founded with a mission to connect remote talent with opportunities, emphasizing global reach and flexibility. Their client's founding date is not specified but is positioned as a "leading agency," suggesting established expertise.

Team Structure:

Design Team Leadership: This role will manage and lead a dedicated email design team, providing art direction and oversight.
Cross-Functional Collaboration: Close partnership with Copywriting and Development teams is essential for campaign execution.
Client-Side Integration: Collaboration with the client's in-house design team is a key aspect of the role.

Methodology:

Agile Development: The team operates within a fast-paced Agile environment, requiring iterative design and rapid incorporation of feedback.
Results-Oriented Design: A strong focus on conversion optimization and measurable campaign performance is central to the team's approach.
Data-Informed Iteration: Designs are expected to be influenced by performance data and stakeholder feedback.

Company Website: [Paired Website URL: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired] (Client's website not directly provided but implied to be a prominent email marketing agency for e-commerce).

📝 Enhancement Note: The description positions Paired as an enabler of remote work. The client's culture is described as "fast-paced, collaborative, and focused on results," which is typical for successful marketing agencies, especially those serving e-commerce clients where ROI is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Mid-Level, specifically for an individual with 3+ years of experience ready to take on leadership responsibilities. It bridges the gap between individual contributor design and a more senior management role, offering opportunities to develop team leadership and art direction skills.

Reporting Structure: The Email Marketing Designer will likely report to a Marketing Director, Head of Design, or a similar senior role within the client agency. They will, in turn, manage a team of email designers.

Operations Impact: The primary impact of this role is directly on revenue generation for e-commerce clients. By designing high-converting email campaigns, the individual will significantly influence customer acquisition, retention, and sales volume. Success is measured through key performance indicators like click-through rates, conversion rates, and overall campaign ROI.

Growth Opportunities:

Team Leadership Expansion: Potential to grow into a Senior Email Design Lead or Creative Director role, managing larger teams and broader creative strategies.
Strategic Design Influence: Opportunity to shape the overall email marketing design strategy for a portfolio of top e-commerce brands.
Skill Specialization: Deepen expertise in conversion rate optimization (CRO) for email, advanced personalization techniques, and emerging email design technologies.
Agency Growth: As the client agency grows, so will opportunities for advancement and increased responsibility within the organization.

📝 Enhancement Note: The role offers a clear path for growth from a senior designer to a leadership position, focusing on both people management and strategic creative input within the high-impact email marketing domain.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is therefore the employee's chosen workspace within Argentina.

Office Location(s): The role is open to candidates located anywhere within Argentina. This allows for flexibility and accessibility across different regions.

Workspace Context:

Remote Autonomy: Employees are expected to create their own productive and professional remote workspace.
Digital Collaboration Tools: Reliance on digital communication and collaboration tools (e.g., Slack, Zoom, project management software) to connect with team members and clients.
Flexible Hours: While a 40-hour work week is standard, the remote setup may allow for some flexibility in scheduling, provided core collaboration hours and deadlines are met.

Work Schedule: A standard 40-hour work week is expected. However, the nature of remote work and serving clients may necessitate occasional flexibility to attend meetings or address urgent campaign needs outside of typical business hours, especially if collaborating with teams in different time zones.

📝 Enhancement Note: The fully remote nature is a key aspect, emphasizing the need for self-discipline, effective remote communication skills, and a reliable home office setup.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: An initial review of applications and portfolios to assess relevant experience and skills.
Skills Assessment/Design Challenge: Candidates may be asked to complete a design challenge or a technical assessment to demonstrate proficiency in Figma/Adobe Creative Suite and their approach to email design problems.
Interview Rounds: Multiple interview rounds with hiring managers, team members (designers, copywriters, developers), and potentially client representatives. These will focus on design philosophy, collaboration style, leadership potential, and problem-solving abilities.
Portfolio Presentation: A dedicated session for candidates to present their portfolio, walking through key case studies and explaining their design process, rationale, and impact.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest email marketing campaign examples that showcase your ability to drive conversions and engagement. Prioritize e-commerce examples if possible.
Tell a Story: For each case study, clearly articulate the problem, your proposed solution (design strategy), the execution, and the measurable results. Quantify impact with specific metrics (e.g., "increased CTR by 15%," "boosted conversion rate by 10%").
Highlight Process: Show examples of your design workflow, how you incorporated feedback, and how you ensured mobile responsiveness and brand consistency.
Showcase Tool Proficiency: Use your portfolio to demonstrate mastery of Figma and Adobe Creative Suite, perhaps by including wireframes, mockups, or interactive prototypes.
Tailor to Role: Emphasize aspects of your work that align with the requirements – leadership, collaboration, Agile work, and conversion focus.

Challenge Preparation:

Understand the Brief: If given a design challenge, thoroughly understand the objectives, target audience, and any constraints.
Think Strategically: Go beyond aesthetics; consider the business goals and how your design will achieve them.
Practice Time Management: If the challenge has a time limit, practice executing it within that timeframe.
Prepare to Justify: Be ready to articulate the rationale behind every design decision you make, especially in relation to conversion and user experience.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on evaluating design skills, strategic thinking, collaborative potential, and the ability to demonstrate tangible results through a portfolio.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency is a must.
Adobe Creative Suite: Including Photoshop for image editing and manipulation, and Illustrator for vector graphics and logos. InDesign may be useful for more complex layout work.

Analytics & Reporting:

Email Marketing Platforms: Familiarity with platforms like Mailchimp, HubSpot, Klaviyo, or similar is highly beneficial for understanding campaign performance data and content management.
Analytics Tools: While not explicitly stated, an understanding of web analytics tools (e.g., Google Analytics) can help in understanding the impact of email campaigns on broader website traffic and conversions.

CRM & Automation:

CRM Systems: Basic understanding of how email marketing integrates with CRM systems (e.g., Salesforce, HubSpot CRM) to manage customer data and segmentation.
Marketing Automation Workflows: Familiarity with how email designs fit into broader marketing automation workflows.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite. Knowledge of email marketing platforms is crucial for understanding the context of the designs and their performance.

👥 Team Culture & Values

Operations Values:

Results-Driven: A strong emphasis on achieving measurable outcomes, particularly increased conversions and revenue for clients.
Collaboration: A culture that fosters teamwork and open communication between designers, copywriters, developers, and clients.
Agility & Adaptability: Embracing a fast-paced environment where quick iteration and responsiveness to feedback are valued.
Creativity & Innovation: Encouraging new ideas and pushing the boundaries of what's possible in email marketing design.
Excellence: A commitment to producing high-quality, aesthetically pleasing, and technically sound designs.

Collaboration Style:

Cross-Functional Integration: Designers are expected to work seamlessly with copywriters and developers, ensuring that visual elements and messaging are cohesive and technically feasible.
Feedback-Oriented: An open culture where constructive feedback is shared and incorporated to continuously improve campaign performance and designs.
**Client

email marketing designer