Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Everlane

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-06-19T04:16:47

Experience Level: 5-10 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive brand visual identity and creative execution across diverse marketing and retail channels.

• Collaborate with cross-functional teams to conceptualize and deliver seasonal campaigns and product launches.

• Translate brand strategy into compelling visual assets that resonate with target audiences.

• Ensure brand consistency and elevate visual storytelling through innovative design solutions.

• Prepare production-ready files for all creative outputs, maintaining high quality standards.

📝 Enhancement Note: This role is specifically for a Senior Graphic Designer within a fashion/lifestyle brand, emphasizing brand consistency, campaign execution, and cross-functional collaboration. The focus is on translating strategic concepts into tangible visual assets for a variety of platforms.

📈 Primary Responsibilities

• Design and produce high-quality creative assets for digital platforms including email, website, paid social media, and performance marketing campaigns, ensuring alignment with Everlane's elevated visual identity.

• Partner closely with the Creative Director, Art Director, Copywriters, and Marketing teams to conceptualize, develop, and execute seasonal campaigns, new product launches, and overarching brand initiatives.

• Translate high-level creative concepts and brand strategies into polished, customer-facing visual assets, maintaining meticulous brand consistency across all touchpoints.

• Actively contribute to the early stages of concept development, including the creation of mood boards, preliminary sketches, and compelling presentations for internal stakeholders and campaign planning.

• Prepare and finalize production-ready files for a wide range of applications, encompassing both digital formats and print materials, ensuring technical accuracy and adherence to specifications.

• Proactively contribute to the ongoing evolution and refinement of Everlane's distinct visual identity through thoughtful design contributions and creative problem-solving.

• Maintain an up-to-date awareness of current design trends, relevant fashion and cultural movements, and emerging creative technologies to inform and inspire design work.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer experienced in the full campaign lifecycle, from concept to production. Emphasis is placed on digital channels and maintaining brand integrity within a fast-paced retail environment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Senior level role.

Experience: 5+ years of professional graphic design experience, with a strong preference for candidates with a background in fashion, retail, lifestyle, or other consumer-facing brands.

Required Skills:

• Proven expertise in branding, encompassing the development and application of visual identity systems.

• Advanced proficiency in digital design principles, including UI/UX considerations for web and mobile.

• Strong command of typography, demonstrating an ability to select and implement typefaces effectively for various applications.

• Excellent layout and composition skills, creating visually balanced and engaging designs.

• Demonstrated ability in art direction, guiding visual narratives and aesthetic quality.

• Advanced proficiency in Figma for collaborative design and prototyping.

• Mastery of Adobe Creative Suite, specifically Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print production.

• Experience designing impactful assets for email marketing campaigns.

• Experience designing for web interfaces and digital user experiences.

• Experience designing engaging content for social media platforms.

• Experience designing for performance marketing channels, optimizing for engagement and conversion.

• Strong understanding of visual storytelling techniques to communicate brand messages effectively.

• Ability to develop and maintain robust brand systems that ensure consistency.

• Experience preparing and delivering production-ready files for various output methods.

• Skills in concept development and the ability to generate innovative design ideas. Preferred Skills:

• Experience with motion graphics or video editing software.

• Familiarity with 3D design or rendering software.

• Experience in packaging design, particularly for consumer goods.

• Knowledge of sustainable design practices and material considerations.

• Experience managing design projects from brief to completion, including timelines and stakeholder communication.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside specific channels like email, web, and paid social, highlights the technical requirements. The emphasis on a portfolio demonstrating branding, digital design, typography, layout, and art direction underscores the core competencies expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional graphic design work, with a strong emphasis on projects within the fashion, retail, or lifestyle sectors.

• Demonstrated excellence in branding initiatives, including brand identity development, style guides, and consistent application across various media.

• A robust section on digital design, featuring examples of web design, email campaigns, social media assets, and performance marketing creative, highlighting user experience and engagement strategies.

• Evidence of strong typography skills, showcasing thoughtful selection and application of typefaces for maximum impact and readability.

• Examples of effective layout and composition across diverse formats, from multi-page documents to single-screen digital ads.

• A dedicated section for art direction, illustrating the ability to guide visual aesthetics and ensure cohesive creative output.

• Projects demonstrating proficiency with Figma, including collaborative workflows and interactive prototypes if applicable.

• Case studies detailing the process behind key design projects, illustrating problem-solving, concept development, and creative decision-making. Process Documentation:

• Candidates should be prepared to discuss their design process, including how they approach concept development, client/stakeholder feedback integration, and iterative design refinement.

• Examples of how they have maintained brand consistency across multiple projects and channels.

• Discussion of their workflow for preparing production-ready files for both digital and print, including quality control measures.

📝 Enhancement Note: While direct "process documentation" is not explicitly requested, the emphasis on a strong portfolio and the discussion of "concept development" and "creative problem-solving" implies a need for candidates to articulate their design process clearly. The portfolio serves as the primary documentation of their process and output.

💵 Compensation & Benefits

Salary Range: $76,000 - $120,000 annually.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Paid time off, including vacation, sick leave, and holidays.

• Employee discount on Everlane products.

• Potential for performance-based bonuses.

• Opportunities for professional development and training.

• Commuter benefits or support for hybrid work.

Working Hours: 40 hours per week. Hybrid schedule with at least three days (Tuesdays through Thursdays) required in the Los Angeles Creative Studio.

📝 Enhancement Note: The salary range is explicitly provided for California residents. Benefits are inferred based on standard offerings for full-time roles at companies of Everlane's size and industry, with specific mention of employee discounts and hybrid work support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail, Direct-to-Consumer (DTC), Apparel. Everlane operates in the competitive fashion retail landscape, focusing on "clean luxury" with an emphasis on ethical production, sustainable materials, and transparent pricing. This positions them as a brand that values conscious consumerism and quality craftsmanship.

Company Size: Everlane is a well-established company, likely falling into the mid-to-large size category (500-1000+ employees globally, though exact current figures may vary). This size suggests a structured organization with established processes but still retaining a degree of agility and a strong brand identity.

Founded: Everlane was founded in 2010. Its founding principles of transparency in pricing and ethical manufacturing have been central to its brand identity and market positioning.

Team Structure:

• The Senior Graphic Designer reports to the Creative Director, indicating a clear hierarchy within the creative department.

• The role involves significant collaboration with Art Directors, Copywriters, and various Marketing teams (e.g., Digital Marketing, Performance Marketing, Brand Marketing), suggesting a matrixed team structure where cross-functional partnerships are key.

• The Creative team likely operates as a hub, supporting product, marketing, and retail initiatives. Methodology:

• Everlane's approach to design emphasizes translating brand values (clean luxury, ethical production, sustainability) into tangible visual assets.

• Design work is likely driven by seasonal campaigns, product launches, and ongoing marketing efforts, requiring a data-informed yet creatively led approach.

• The company values a "conscious" and "motivated" workforce, suggesting a culture that encourages thoughtful work, attention to detail, and a proactive attitude.

Company Website: https://www.everlane.com/

📝 Enhancement Note: The company's focus on "clean luxury," ethical production, and transparency is crucial context for a designer. Understanding these values will inform the aesthetic and messaging they create. The size and founding date suggest a mature brand with established creative processes.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a high degree of individual contribution, ownership of complex projects, and the ability to mentor or guide junior designers. The role requires not just execution but also strategic input into visual concepts and brand direction.

Reporting Structure: Reports directly to the Creative Director, with close collaboration across various marketing and creative disciplines. This structure allows for direct mentorship and high-level strategic alignment.

Operations Impact: The Senior Graphic Designer plays a critical role in shaping Everlane's brand perception and customer engagement. Their work directly influences how the brand communicates its values, launches products, and connects with consumers across all touchpoints, thereby impacting brand loyalty, campaign effectiveness, and ultimately, sales.

Growth Opportunities:

• Leadership Development: Potential to move into an Art Director or Lead Designer role, taking on more strategic direction and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas such as digital product design, motion graphics, or campaign art direction.

• Cross-Functional Exposure: Gaining broader experience in marketing strategy, brand management, and product development through continued collaboration.

• Mentorship: Opportunities to mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking beyond pure execution. Growth opportunities are framed around leadership, specialization, and broader business impact, common for senior creative roles.

🌐 Work Environment

Office Type: Everlane operates a Creative Studio in Los Angeles. This implies a dedicated space designed for creative collaboration, likely featuring open work areas, meeting rooms, and potentially areas for inspiration or concept development.

Office Location(s): Los Angeles (Arts District). This location places the studio within a vibrant creative hub, potentially fostering inspiration and access to industry events or talent.

Workspace Context:

• Collaborative Environment: The hybrid model (3 days in office) strongly emphasizes in-person collaboration, encouraging brainstorming sessions, design critiques, and seamless teamwork with other creative and marketing professionals.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and likely high-performance workstations. The environment will support the creation and iteration of digital and print assets.

• Team Interaction: Opportunities to work closely with a diverse team of creatives, marketers, and potentially brand strategists, fostering a dynamic and engaging work atmosphere.

Work Schedule: Hybrid schedule, with specific days (Tuesdays-Thursdays) designated for in-office work. This structure aims to balance focused individual work with collaborative team engagement.

📝 Enhancement Note: The hybrid nature of the role, with specific in-office days, is a key detail for understanding the work environment. The Los Angeles Arts District location suggests a modern, potentially trendy workspace conducive to creative industries.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruiting team. Emphasis will be placed on the relevance of your experience and the quality of your creative work.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio to the Creative Director and potentially other members of the creative or marketing team. This session will delve into your design process, rationale behind your creative decisions, and how you've translated brand strategy into visual assets. Be prepared to discuss specific projects in detail.

• Cross-Functional Interview: An interview with key stakeholders from marketing or other departments you would collaborate with. This assesses your ability to work cross-functionally, understand business objectives, and communicate effectively.

• Final Interview: Potentially a meeting with a higher-level leader or HR to discuss culture fit, compensation, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in branding, digital design, typography, layout, and art direction, with a focus on fashion/retail if possible.

• Showcase Process: For each project, briefly outline the brief, your role, the challenges, your process (concept development, iterations), and the final outcome. Use visuals to support your narrative.

• Highlight Brand Alignment: Clearly articulate how your designs align with Everlane's brand values and aesthetic. Show how you've applied their visual identity.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, positive feedback).

• Figma & Adobe Proficiency: Ensure your portfolio includes examples that implicitly or explicitly showcase your mastery of Figma and the Adobe Creative Suite.

• Conciseness: Aim for a concise presentation that highlights your strongest work and key contributions.

Challenge Preparation:

• Be prepared for a design challenge, which might involve creating a concept for a new campaign, designing a set of social media assets, or reimagining a specific marketing collateral piece.

• Focus on demonstrating your understanding of Everlane's brand, target audience, and objectives.

• Clearly articulate your design choices, rationale, and how the proposed solution addresses the brief.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge is critical. Candidates must be ready to walk through their work, explain their process, and demonstrate their understanding of the Everlane brand.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it for UI design, web assets, and potentially presentations.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, and creating complex digital compositions.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, particularly for multi-page documents, presentations, or print collateral.

Analytics & Reporting: While not directly a designer's tool, understanding how to interpret basic performance metrics from digital campaigns (e.g., click-through rates, engagement rates) will be beneficial for optimizing designs. Familiarity with tools used by marketing teams (e.g., Google Analytics, social media analytics dashboards) can be advantageous.

CRM & Automation: Not directly applicable for this role, but understanding how designs integrate into marketing automation platforms (e.g., email service providers) is helpful.

📝 Enhancement Note: Figma and the core Adobe Creative Suite are explicitly required. Proficiency in these tools is non-negotiable. Understanding how their designs fit into broader marketing tech stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Clean Luxury & Conscious Consumerism: A deep commitment to ethical manufacturing, sustainable materials, and transparency in pricing. Designs should reflect this ethos – clean, sophisticated, and mindful.

• Quality & Craftsmanship: A focus on premium materials and well-made products translates to a design aesthetic that values attention to detail, thoughtful execution, and polished presentation.

• Customer-Centricity: Designing with the customer in mind, aiming to create engaging and relevant experiences that build brand loyalty.

• Innovation & Evolution: While maintaining brand consistency, there's an openness to evolving the visual identity and exploring new creative avenues to stay relevant.

• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Copywriters, Art Directors, Marketing teams, and potentially Product teams. Open communication and the ability to receive and provide constructive feedback are key.

• Process-Oriented: The hybrid model and the need for production-ready files suggest a structured approach to workflow, with clear handoffs and accountability.

• Feedback Culture: Expect regular design reviews and critiques, fostering an environment where ideas are shared and refined collaboratively.

📝 Enhancement Note: The company's core values (clean luxury, ethics, quality) are paramount and should inform the candidate's approach to design and their presentation of work. Collaboration is framed as essential for success in their hybrid model and cross-functional environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified visual identity across digital, email, social, paid media, and potential print or retail touchpoints requires rigorous attention to detail and a deep understanding of brand guidelines.

• Balancing Creative Vision with Business Objectives: Translating Everlane's brand ethos into compelling visuals that also drive marketing performance and sales requires a strategic mindset.

• Adapting to Evolving Trends: Staying current with design trends and cultural shifts while remaining true to Everlane's established aesthetic.

• Managing Multiple Projects and Priorities: Effectively juggling various campaigns, product launches, and ad-hoc requests in a fast-paced environment.

• Effective Communication in a Hybrid Setting: Ensuring seamless collaboration and clear communication with team members who may not always be physically present.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement new design tools, software features, or creative methodologies.

• Brand Strategy Deep Dive: Gaining a more profound understanding of Everlane's brand architecture, target audience segmentation, and marketing strategies.

• Cross-Departmental Knowledge Sharing: Learning about the objectives and challenges of marketing, merchandising, and e-commerce teams to better inform design solutions.

• Mentorship from Creative Leadership: Learning from experienced Creative Directors and Art Directors on strategic thinking, concept development, and career progression.

📝 Enhancement Note: Challenges are framed around the practical demands of a senior designer role in a DTC fashion brand. Growth opportunities focus on expanding design expertise, strategic understanding, and leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a campaign you designed from concept to execution. What was the objective, your role, the challenges, and the outcome?"

• "How do you ensure brand consistency across different digital platforms (email, social, web ads)?"

• "Describe your process for developing a visual concept for a new product launch or seasonal campaign."

• "How do you approach receiving and incorporating feedback on your designs?"

• "Given Everlane's focus on 'clean luxury' and ethical production, how would you translate these values into visual assets for a new collection?" Company & Culture Questions:

• "What interests you about Everlane and our brand mission?"

• "How do you stay current with design trends in the fashion and retail industry?"

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration?"

• "How do you align your creative work with business objectives and marketing goals?" Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, select 3-5 key projects that showcase your range and alignment with Everlane's needs. For each project, cover:

  • Context: Client/Brand, Objective, Your Role.
  • Challenge: What problem were you solving?
  • Process: Concept development, ideation, iterations, tools used.
  • Solution: The final deliverables and why they worked.
  • Impact: Any quantifiable results or key takeaways.

• Brand Focus: Explicitly connect your work to Everlane's brand identity, aesthetic, and values.

• Tool Proficiency: Subtly weave in mentions of Figma and Adobe Suite usage throughout your project descriptions.

• Conciseness: Be mindful of time; practice your presentation to ensure it's engaging and informative without being overly long.

📝 Enhancement Note: Interview questions will likely probe not just design skills but also strategic thinking, brand understanding, and collaborative capabilities. Portfolio presentation is key, requiring candidates to articulate their process and connect their work to the company's specific context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to fashion, retail, and digital marketing. Highlight projects demonstrating branding, typography, layout, and art direction skills, with a clear emphasis on your proficiency with Figma and Adobe Creative Suite. Tailor your case studies to showcase how you've translated brand strategy into impactful visual assets.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing achievements and responsibilities directly related to the core requirements. Use keywords from the job description (e.g., "Figma," "Adobe Creative Suite," "digital design," "brand identity," "campaign execution"). Quantify your accomplishments where possible.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and how you collaborate within cross-functional teams. Prepare to present your portfolio effectively, focusing on Everlane's brand and your ability to contribute to their goals. Research Everlane's recent campaigns and brand messaging.

• Company Research: Deeply understand Everlane's brand mission, values (ethical production, clean luxury, sustainability), target audience, and recent marketing initiatives. Be ready to discuss how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.