Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Graphic Designer (m/w/d)

Company: Edubini GmbH

Location: Hamburg, Germany

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-05-30T08:48:40.656

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid/Remote Flexible

🚀 Role Summary

• Drive the evolution of Edubini GmbH's visual brand identity across all digital touchpoints, including the online shop, Amazon marketplace, and various marketing channels.

• Translate brand strategy into compelling visual designs for product imagery, landing pages, and shop sections aimed at enhancing product desirability and conversion rates.

• Champion user experience (UX) by designing intuitive user flows and optimizing shop experiences for seamless navigation and increased conversion.

• Proactively manage and execute design projects from conceptualization through to launch, leveraging AI tools to enhance creativity and efficiency.

📝 Enhancement Note: This role is positioned within a "Scale Up" e-commerce environment, implying a fast-paced, dynamic setting where individual initiative and direct impact are highly valued. The emphasis on "hands-on" work and independent project ownership suggests a need for self-starters who can manage their workflow without constant supervision, a common characteristic in growth-stage companies.

📈 Primary Responsibilities

• Develop and refine compelling product images, engaging landing pages, and strategically designed shop sections to maximize conversion rates for the e-commerce platform and Amazon marketplace.

• Design intuitive user flows and optimize the overall user experience within the online shop to ensure a seamless, enjoyable, and conversion-driven customer journey.

• Evolve and maintain a consistent visual brand language across all customer touchpoints, ensuring brand integrity and recognition across diverse marketing channels.

• Independently manage the entire design lifecycle for assigned projects, from initial concept generation and ideation through to final execution and launch, incorporating AI tools for enhanced design outcomes.

• Collaborate with marketing and product teams to translate business objectives into effective visual communication strategies that resonate with the target audience.

📝 Enhancement Note: The responsibility for "Brand Development" and ensuring "consistent identity over all touchpoints" indicates a strategic component to this design role, going beyond mere execution. It implies the designer will have a significant say in shaping the company's visual narrative, a key aspect of GTM operations where consistent branding is crucial for market penetration and customer acquisition.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Communication Design, Media Design, or a related field is typically expected for roles requiring 2+ years of experience. Equivalent practical experience will also be considered.

Experience: Minimum of 2 years of relevant professional experience in graphic design, communication design, or media design.

Required Skills:

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite Mastery: Expertise in Photoshop, Illustrator, and potentially other Adobe applications for image editing, vector graphics, and layout design.

• Visual Storytelling: Proven ability to craft compelling narratives through visual elements, conveying brand messages effectively.

• Typography & Composition: Exceptional understanding of typographic principles, layout design, and visual hierarchy to create aesthetically pleasing and functional designs.

• User Experience (UX) Principles: Solid grasp of UX design concepts, user flows, and conversion-focused design strategies for e-commerce environments.

• Brand Development: Experience in developing or evolving visual brand identities and ensuring consistency across various platforms.

• AI Tool Experimentation: Willingness and ability to experiment with and integrate AI tools into the design workflow to enhance productivity and creativity.

• Independent Project Management: Demonstrated ability to manage design projects autonomously from ideation to completion with minimal supervision.

Preferred Skills:

• Experience designing for e-commerce platforms and marketplaces like Amazon.

• Knowledge of conversion rate optimization (CRO) principles in design.

• Familiarity with motion graphics or basic animation for digital content.

• Understanding of SEO principles as they relate to website design and content.

📝 Enhancement Note: The explicit mention of "AI Tools" and "experimenting with AI" signifies a forward-thinking approach by Edubini GmbH. Candidates demonstrating curiosity and practical application of AI in design workflows will be highly attractive, aligning with the company's progressive stance and potential for operational efficiency gains through technology adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that showcase expertise in e-commerce visuals, including product images, landing pages, and website sections designed for conversion.

• Demonstrations of user flow design and UX improvements implemented in past projects, highlighting intuitive navigation and user-centric design principles.

• Examples of brand identity development or evolution, illustrating consistency across multiple platforms and marketing channels.

• Case studies detailing the process behind specific design projects, from initial concept and problem identification through to execution and measurable results, emphasizing independent project ownership.

Process Documentation:

• Clearly articulate the design process used for key portfolio pieces, including ideation, wireframing, prototyping, user testing (if applicable), and final asset creation.

• Detail how user feedback or performance data (e.g., conversion rates, engagement metrics) informed design iterations and optimizations.

• Showcase proficiency in managing design workflows within Figma and the Adobe Creative Suite, including file organization and collaboration practices.

📝 Enhancement Note: For a role emphasizing independent project work and AI tool usage, the portfolio should not only display final output but also the thought process and methodology. Applicants should be prepared to discuss how they approach design challenges, integrate new technologies, and measure the impact of their work, reflecting the operational efficiency and data-driven mindset expected in a scale-up environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Hamburg, Germany, a competitive salary range would be estimated between €45,000 - €60,000 annually. This estimate considers the company's status as a growing e-commerce scale-up and the specific demands of the role, including brand development and UX focus.

Benefits:

• Attractive Compensation: Performance-based rewards and recognition, with exceptional effort being exceptionally compensated.

• Career Advancement Opportunities: Clear pathways for growth without internal politics, where increased responsibility aligns with individual development.

• Flexible Working Options: Choice between remote, hybrid, or office-based work arrangements to suit individual needs.

• Team Trips & Offsites: Engaging team events, workations, and offsite activities fostering team cohesion and a fun work environment.

• Modern Equipment: Provision of up-to-date tools, including a MacBook and an adjustable standing desk, to ensure optimal performance.

• Modern Office in Hamburg: A state-of-the-art workspace located in the Speicherstadt, offering inspiring views and a central location.

Working Hours: The role is full-time, typically equating to 40 hours per week. The company offers flexibility in how these hours are structured, aligning with the "Flexible Working Options" benefit, which can accommodate remote or hybrid arrangements.

📝 Enhancement Note: The mention of "Karriere ohne Politik & Hierarchien" and "wenn du wächst, wächst die Verantwortung mit dir" suggests a meritocratic environment where advancement is tied directly to performance and contribution, a common and attractive aspect of scale-up cultures for ambitious operations professionals. The salary range is an estimation based on typical German e-commerce design roles and the stated experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (specifically children's innovative learning products). This fast-paced sector requires adaptability, a keen understanding of consumer trends, and a focus on driving online engagement and sales.

Company Size: Edubini GmbH is described as a "junges und schnell wachsendes E-Commerce Scale Up." This implies a company in a significant growth phase, likely ranging from 50-250 employees, characterized by agility, innovation, and a strong drive for expansion.

Founded: The founding date is not specified, but the description as a "Scale Up" indicates an established operational history with a focus on scaling operations and market reach.

Team Structure:

• The design team is likely integrated within a broader marketing or product development department.

• Collaboration is expected to be cross-functional, involving close work with e-commerce managers, marketing specialists, and potentially product development teams.

Methodology:

• Data-Driven Design: Emphasis on "conversion-stark" (conversion-strong) designs and UX improvements implies a data-informed approach to design, likely involving A/B testing and performance analytics.

• Agile Project Management: Independent project work and driving projects from "Idee bis zum Launch" suggest an agile or iterative methodology for design and development.

• Innovation & Experimentation: The explicit encouragement to "experiment with AI" points to a culture that values innovation, exploration of new tools, and continuous improvement of workflows.

Company Website: https://edubini.com/

📝 Enhancement Note: As a "Scale Up," Edubini GmbH is likely in a phase where establishing robust operational processes and optimizing customer acquisition funnels are critical. A Graphic Designer plays a crucial role in the Go-To-Market (GTM) strategy by creating visually appealing and conversion-optimized assets that directly impact sales performance and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring at least 2 years of experience. It offers the opportunity to significantly impact the visual direction and conversion performance of an e-commerce business.

Reporting Structure: The designer will likely report to a Head of Marketing, E-commerce Manager, or Creative Director, depending on the specific structure of the scale-up. Direct collaboration with various teams is expected.

Operations Impact: The Graphic Designer's work directly influences key operational metrics such as website conversion rates, customer acquisition cost (CAC) through effective marketing visuals, average order value (AOV) via enhanced product presentation, and overall brand perception. Their contributions are integral to the GTM strategy's success.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce design, UX/UI, or brand strategy, potentially leading to senior or lead design roles.

• Leadership: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or manage specific design projects.

• Skill Expansion: Exposure to broader marketing and product development strategies, with potential to transition into related GTM roles or product management if desired.

• Cross-functional Development: Gaining experience in different aspects of e-commerce operations through collaboration with marketing, sales, and product teams.

📝 Enhancement Note: The emphasis on "Karriere ohne Politik & Hierarchien" and "Leistung wird gesehen und außergewöhnlicher Einsatz auch außergewöhnlich belohnt" suggests that career progression is meritocratic and performance-driven. This is highly beneficial for operations professionals who thrive on direct impact and tangible results, offering a clear path for advancement based on contribution rather than tenure or internal politics.

🌐 Work Environment

Office Type: The company offers flexible working arrangements, including Remote, Hybrid, and Office-based options. This indicates a modern, adaptable work environment that caters to diverse employee needs and preferences.

Office Location(s): The primary office is located in the "Speicherstadt Hamburg," described as a modern and inspiring workspace with views of the Elbphilharmonie. This prime location suggests a vibrant and desirable work setting.

Workspace Context:

• Collaborative Environment: While flexibility is offered, the office setting is designed to be inspiring, likely fostering collaboration and team interaction during in-office days.

• Tools & Technology: Employees are provided with "Modernste Ausstattung," including a MacBook and an adjustable standing desk, ensuring they have the necessary tools for high performance and ergonomic comfort.

• Team Interaction: Opportunities for team events, workations, and offsites suggest a culture that values in-person connection and team building, complementing remote or hybrid work.

Work Schedule: The role is full-time (40 hours/week), with flexibility in how these hours are managed, especially for remote and hybrid arrangements. This allows operations professionals to balance work with personal commitments while ensuring project deadlines and team needs are met.

📝 Enhancement Note: The "Modernes Office in der Speicherstadt Hamburg" is a significant perk, offering a visually stimulating and central location that can enhance creativity and team morale. For operations roles, a well-equipped and inspiring workspace, combined with flexibility, is crucial for maintaining productivity and job satisfaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on the portfolio and relevant experience.

• Portfolio Presentation & Discussion: Candidates will likely present key projects from their portfolio, discussing their design process, rationale, and impact, with a particular focus on e-commerce and conversion optimization.

• Skills Assessment: Practical tasks or case studies may be used to evaluate proficiency in Figma, Adobe Creative Suite, and problem-solving abilities related to user experience and brand consistency.

• Team/Cultural Fit Interview: Discussions with potential team members or hiring managers to assess alignment with Edubini GmbH's scale-up culture, emphasizing hands-on work, independence, and innovation.

• Final Interview: Potentially with senior leadership to discuss the role's strategic impact and long-term contribution.

Portfolio Review Tips:

• Showcase E-commerce Impact: Prioritize projects that demonstrate a clear understanding of e-commerce goals, such as increased conversion rates, improved user engagement, or enhanced product appeal. Quantify results whenever possible.

• Highlight Process & Rationale: For each project, explain the problem statement, your design approach, the tools used (especially Figma and AI), and the reasoning behind key design decisions.

• Demonstrate Brand Consistency: Include examples that show how you've applied or evolved a brand identity across different platforms and marketing materials.

• Emphasize Independent Work: Select projects where you took significant ownership and demonstrated initiative from start to finish.

• Integrate AI Examples: If possible, showcase how you've used AI tools to enhance your design process or create unique visual assets.

Challenge Preparation:

• E-commerce Design Challenge: Be prepared for a task that involves designing a landing page, product image set, or optimizing a user flow for a hypothetical Edubini product.

• Brand Consistency Exercise: You might be asked to apply a given brand style guide to new assets or suggest improvements to existing brand elements.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges related to user engagement, conversion optimization, or brand perception in an e-commerce context.

📝 Enhancement Note: The emphasis on "eigenständige Projektarbeit" (independent project work) and using "AI Tools" means the interview process will likely probe into how candidates manage their time, solve problems autonomously, and leverage new technologies. A portfolio that clearly showcases these capabilities will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative design workflows. Proficiency is essential.

• Adobe Creative Suite: Including Photoshop for image manipulation and optimization, and Illustrator for vector graphics and branding elements.

• AI Design Tools: The company encourages experimentation with AI tools, implying familiarity with or openness to tools like Midjourney, DALL-E, or AI-powered design assistants.

Analytics & Reporting:

• While not explicitly mentioned for this role, understanding how to interpret analytics from tools like Google Analytics or platform-specific dashboards (e.g., Amazon Seller Central) to inform design decisions would be beneficial.

CRM & Automation:

• No specific CRM or automation tools are listed as direct requirements for the Graphic Designer role, but understanding how designs integrate into e-commerce platforms and marketing automation workflows is valuable.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside the encouragement to use AI tools, points to a modern design technology stack. Candidates should be prepared to discuss their experience with these tools and their strategies for integrating AI into their creative process, demonstrating an understanding of operational efficiency through technology.

👥 Team Culture & Values

Operations Values:

• Hands-On & Autonomous: A strong emphasis on individuals taking initiative and driving their work forward without constant supervision. This aligns with the operational need for self-sufficient team members.

• Growth-Oriented: A culture that values continuous learning, career development, and rewarding exceptional performance, reflecting the dynamic nature of a scale-up.

• Innovative & Experimental: Encouragement to explore new tools and methodologies, such as AI in design, to push creative boundaries and improve efficiency.

• Performance-Driven: A focus on tangible results and impact, particularly in areas like conversion rates and brand development, which are critical for business growth.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, e-commerce, and potentially product teams to ensure design efforts align with broader business objectives.

• Agile Communication: Expect a dynamic communication style, with an emphasis on clear, concise updates and efficient decision-making processes typical of scale-ups.

• Feedback Culture: An environment where feedback is likely exchanged openly to foster continuous improvement in design and processes.

📝 Enhancement Note: The "Karriere ohne Politik & Hierarchien" and focus on "Leistung" suggest a culture that values meritocracy and direct contribution. For operations professionals, this means their impact is visible and directly tied to their efforts, fostering a sense of ownership and driving a results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Adapting to the fast-paced demands of an e-commerce scale-up, requiring quick turnaround times for design requests and the ability to iterate based on performance data.

• Balancing Brand & Conversion: Effectively merging strong brand identity with sales-driven design objectives to create visuals that are both aesthetically pleasing and highly effective at driving conversions.

• Integrating New Technologies: Staying current with and effectively integrating emerging AI tools and design technologies into established workflows.

• Cross-functional Alignment: Ensuring design outputs meet the diverse needs and expectations of various departments (e.g., marketing, product, e-commerce).

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in conversion-focused design, A/B testing for visuals, and marketplace-specific design requirements (e.g., Amazon).

• Brand Strategy Influence: Gain hands-on experience in shaping and evolving a brand's visual identity within a growing company.

• AI in Design Mastery: Become proficient in leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• Cross-functional Exposure: Develop a broader understanding of e-commerce operations by working closely with marketing, sales, and product teams.

📝 Enhancement Note: The emphasis on AI tools presents a significant growth opportunity. Candidates who embrace this challenge can position themselves at the forefront of design innovation within the e-commerce sector, acquiring highly sought-after skills that enhance both individual career prospects and operational efficiency for the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with the need to drive conversions. What was your approach and the outcome?" (Focus on e-commerce context, data usage).

• "How do you approach designing a landing page to maximize user engagement and conversion rates for a new product launch?" (Discuss user flows, CTAs, visual hierarchy).

Company & Culture Questions:

• "What interests you about working for a fast-growing e-commerce scale-up like Edubini GmbH?" (Connect to company mission, growth, innovation).

• "How do you approach working independently and managing your design projects from start to finish?" (Emphasize self-management, proactivity, problem-solving).

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the actions taken, and the measurable results (e.g., % increase in conversion, engagement metrics).

• Showcase Process: Detail your design thinking, from initial research and ideation through to execution and iteration. Explain why you made certain design choices.

• Highlight AI Integration: If you've used AI, explain how it contributed to the project's success or efficiency.

• Tailor to Edubini: If possible, subtly tailor your presentation to Edubini's product niche and target audience, demonstrating an understanding of their business.

📝 Enhancement Note: Given the company's "hands-on" and "independent project work" culture, interviewers will likely focus on behavioral questions assessing problem-solving skills, initiative, and the ability to deliver results autonomously. Prepare specific examples that showcase these qualities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application, including your CV and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest e-commerce design projects, emphasizing those that demonstrate conversion optimization, user experience improvements, and brand consistency. Include case studies that detail your process and measurable results.

• Resume Optimization: Ensure your resume clearly highlights your 2+ years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any experience with AI design tools or e-commerce platforms. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, rationale, and the impact of your work. Prepare to discuss your experience with independent project management and your approach to leveraging AI in design.

• Company Research: Familiarize yourself with Edubini GmbH's products, brand identity, and target audience. Understand their mission and how your design skills can contribute to their growth as an e-commerce scale-up.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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