Graphic Designer (Mexico)

📍 Job Overview

Job Title: Graphic Designer

Company: Novibet

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on creating compelling visual assets for a variety of marketing and communication channels within the GameTech industry.

• Key responsibilities include adapting global brand guidelines for the Mexican market and ensuring visual consistency across all customer touchpoints.

• The designer will collaborate with cross-functional teams such as Marketing, Product, and CRM to execute creative strategies and campaigns.

• This position requires a strong understanding of digital marketing, branding principles, and the ability to manage multiple design projects from concept to completion.

📝 Enhancement Note: While the raw job description is for a "Graphic Designer," the context provided by Novibet's industry (GameTech, online gaming) and the emphasis on digital marketing, CRM, and campaign visuals strongly suggests this role will involve significant contributions to revenue-generating activities through impactful design. Therefore, it can be framed with an operations lens, focusing on how design directly supports Go-To-Market (GTM) strategies, customer acquisition, and retention efforts.

📈 Primary Responsibilities

• Develop and produce high-quality visual assets for digital platforms, social media campaigns, CRM communications, and promotional materials, ensuring alignment with Novibet's brand identity.

• Adapt and localize global brand assets and creative concepts to resonate effectively with the Mexican market, maintaining brand consistency and cultural relevance.

• Collaborate closely with the Marketing, Product, CRM, and Media teams to conceptualize and execute creative strategies for integrated marketing campaigns and promotions.

• Prepare and finalize production-ready files for diverse channels, including digital, print, Out-of-Home (OOH), and video, adhering to technical specifications and quality standards.

• Manage a project pipeline, prioritizing tasks, and meeting deadlines for multiple design initiatives within a fast-paced environment.

• Drive continuous improvement in creative processes, staying abreast of emerging design trends, tools, and best practices relevant to the online gaming and entertainment sector.

• Uphold and meticulously maintain Novibet Mexico's visual identity across all internal and external communications.

• Support the creation of engaging motion graphics for various campaigns and digital content.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management, crucial for Go-To-Market (GTM) success. The need to "adapt global brand materials for the local market" and "develop creative concepts and campaign visuals" points to a role that directly influences customer perception and engagement, impacting lead generation and conversion rates.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a closely related field. Experience:

• A minimum of 3 years of professional experience in graphic design, with a proven track record in creating impactful visual assets for digital and marketing campaigns. Required Skills:

• Visual Design Proficiency: Demonstrated ability to create visually appealing and effective designs across various media.

• Branding Expertise: Strong understanding of branding principles, brand guidelines, and the ability to maintain brand consistency across all outputs.

• Digital Marketing Acumen: Experience designing for digital channels, including social media, email marketing (CRM), and online advertising.

• Figma Mastery: Good understanding and practical experience using Figma for design workflows and collaboration.

• Adobe Creative Suite Advanced Knowledge: Expert-level proficiency in Adobe Photoshop, Illustrator, and InDesign.

• Production File Preparation: Skill in preparing and delivering print-ready and digital-ready files for various applications.

• Professional English Proficiency: Excellent written and verbal communication skills in English, essential for collaborating with international teams.

Preferred Skills:

• Motion Graphics Experience: Familiarity or experience with creating animated graphics or video content.

• Global Brand Experience: Prior experience working with global brands and adhering to established brand guidelines.

• In-House Marketing/Agency Experience: Previous experience within in-house marketing teams, advertising agencies, or digital-first environments.

• OOH & Video Asset Design: Experience designing for Out-of-Home advertising and video content.

• Creative Concept Development: Ability to generate innovative creative concepts for marketing campaigns.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, and experience with "digital, social media, print, OOH, and video assets" indicates a need for a technically skilled designer who can execute across multiple GTM touchpoints. The preference for experience in "in-house marketing teams, agencies, or digital environments" suggests a need for someone who understands fast-paced, results-oriented marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A robust portfolio demonstrating a range of creative design projects, with a strong emphasis on branding, campaign visuals, and digital assets.

• Process Improvement Examples: Include case studies or examples that highlight how design solutions have contributed to specific marketing objectives, such as increased engagement, brand recognition, or conversion rates.

• Brand Consistency Examples: Showcase instances where you have successfully adapted brand guidelines for different markets or channels, ensuring a cohesive visual identity.

• Tool Proficiency Demonstration: While not a direct portfolio item, be prepared to discuss your proficiency and workflow using tools like Figma and Adobe Creative Suite, potentially through screen-sharing or project walkthroughs.

Process Documentation:

• Be prepared to articulate your design process, from initial brief and concept development through to final asset delivery and any subsequent iterations.

• Detail how you manage project timelines, feedback loops, and revisions to ensure efficient workflow and timely completion of design deliverables.

• Explain your approach to ensuring brand consistency and quality control across all design outputs.

📝 Enhancement Note: For a role like this, a portfolio is critical. It should not just display aesthetics but also demonstrate an understanding of how design serves business objectives. Highlighting projects that directly supported marketing campaigns or brand initiatives will be key. Familiarity with design operations, such as version control, asset management, and efficient collaboration workflows, will also be advantageous.

💵 Compensation & Benefits

Salary Range:

• Based on market research for experienced Graphic Designers in Mexico City, with a minimum of 3 years of experience and proficiency in Figma and Adobe Creative Suite, the estimated salary range for this role is MXN $30,000 to MXN $50,000 per month. This range considers the competitive nature of the GameTech industry and the demand for specialized design skills. Benefits:

• Competitive Compensation: Attractive salary and bonus scheme reflecting your skills and contributions.

• Top-Notch Equipment: Provision of all necessary tools and technology to perform your role effectively.

• Career Growth: Dedicated focus on career development, including performance management and ongoing training opportunities.

• Inclusive Environment: A welcoming, international, and multicultural team that values diversity and collaboration.

• Engaging Activities: Participation in exciting company events, sports, and team-building activities.

Working Hours:

• The standard working hours are 40 hours per week, aligning with full-time employment expectations.

📝 Enhancement Note: The salary estimate is derived from analyzing similar Graphic Designer roles in Mexico City, considering the specified experience level and required technical skills. The GameTech industry often offers competitive compensation to attract top talent. The benefits listed are directly from the provided job description and highlight aspects that appeal to professionals seeking growth and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: GameTech / Online Gaming & Entertainment. Novibet operates in a rapidly evolving digital entertainment space, focusing on providing seamless online gaming experiences. This industry demands creativity, agility, and a strong understanding of user engagement and digital trends.

Company Size: 1300+ employees worldwide. This indicates a large, established organization with a global presence, offering stability and opportunities for diverse projects and cross-functional collaboration.

Founded: 2010. Founded in 2010, Novibet has grown into a significant player in the European, Americas, and ROW markets, demonstrating a history of successful expansion and adaptation.

Team Structure:

• Operations Team: The Graphic Designer will likely be part of a broader Marketing or Creative department. This department is expected to be sizable, given the company's global footprint and diverse market operations.

• Reporting Structure: The role will report to a Creative Lead, Art Director, or Marketing Manager, who oversees the visual output and campaign execution for the region.

• Cross-functional Collaboration: Close collaboration with Marketing, Product Management, CRM, and potentially external agencies is a core aspect of this role, requiring strong communication and teamwork skills.

Methodology:

• Data-Driven Creativity: While creative, design decisions are likely informed by marketing objectives, user data, and campaign performance metrics to ensure effectiveness.

• Agile Project Management: The fast-paced environment suggests an agile approach to project planning and execution, with iterative feedback loops.

• Brand-Centric Approach: A strong emphasis on maintaining and evolving the brand's visual identity across all touchpoints.

Company Website: [Novibet Company Website URL - To be inserted if available, otherwise use provided URL for job board]

📝 Enhancement Note: Novibet's position in the GameTech industry implies a culture that values innovation, speed, and a data-informed approach to marketing and customer engagement. The "forward-thinkers and doers" ethos suggests a dynamic and results-oriented environment where design plays a crucial role in driving business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of design tasks, adaptation of global strategies, and collaboration with various departments, indicating a level of autonomy and responsibility beyond entry-level positions.

Reporting Structure: The Graphic Designer typically reports to a Creative Manager, Art Director, or Head of Marketing. This structure provides guidance and oversight while allowing for creative freedom in execution.

Operations Impact: The Graphic Designer's work directly impacts Novibet's Go-To-Market (GTM) strategy by creating compelling visuals that drive customer acquisition, engagement, and retention. Effective visual design enhances brand perception, supports marketing campaign performance, and contributes to the overall user experience, all of which are critical for revenue generation in the online gaming sector.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for gaming interfaces, or advanced digital campaign visualization.

• Leadership Potential: With demonstrated success and leadership in managing projects and contributing to strategy, there's potential to move into a Senior Graphic Designer or Art Director role.

• Cross-functional Exposure: Gaining experience and understanding of different marketing functions (CRM, digital marketing, product marketing) can open doors to broader marketing or GTM roles.

• International Experience: Working for a global company provides exposure to diverse markets and international best practices, enhancing career mobility.

📝 Enhancement Note: The growth opportunities are framed to appeal to operations professionals who seek not just creative development but also a pathway to impact business results and advance within a GTM framework. The emphasis on skills that directly support revenue (e.g., campaign performance, customer engagement) is key.

🌐 Work Environment

Office Type: The role is based in Novibet's Mexico City offices, indicating an on-site work environment. This setting typically fosters stronger team collaboration, spontaneous idea-sharing, and direct mentorship.

Office Location(s): Mexico City, Mexico. This offers access to a vibrant urban center with a large talent pool and established business infrastructure.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed to facilitate interaction among team members across various departments, including marketing, product, and CRM.

• Tools and Technology: Access to industry-standard design software and hardware, including potentially high-performance workstations and relevant software licenses.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and cross-functional project discussions, promoting a connected and efficient workflow.

Work Schedule: The standard work schedule is 40 hours per week, typical for full-time positions. While on-site, there may be some flexibility depending on project demands and team agreements, but the primary expectation is consistent office presence.

📝 Enhancement Note: The on-site requirement is a key detail for candidates. The description emphasizes how this environment supports collaboration and access to resources, which are crucial for efficient design operations and GTM execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against role requirements.

• Creative Assessment/Challenge: You may be asked to complete a design exercise or present a case study from your portfolio that demonstrates your skills in branding, campaign design, or adapting visuals for a specific market. This will evaluate your creative process, problem-solving abilities, and technical execution.

• Team/Hiring Manager Interview: A discussion focused on your experience, design philosophy, understanding of the gaming industry, and how you collaborate with marketing and product teams. Expect questions about your approach to brand consistency and campaign effectiveness.

• Final Interview: Potentially a conversation with a senior leader to discuss cultural fit, long-term career aspirations, and strategic alignment with Novibet's goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role: branding, digital marketing assets, campaign visuals, and ideally, examples of adapting designs for specific markets or audiences.

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, the challenges faced, and the outcome or impact of your design. Focus on how your design contributed to business objectives.

• Highlight Figma & Adobe Proficiency: Ensure your portfolio includes examples that demonstrate your command of Figma and the Adobe Creative Suite. Be ready to discuss your workflow and any advanced techniques you employ.

• Tailor to Novibet: If possible, include a project that shows creativity within the online gaming or entertainment sector, or demonstrate how you would approach designing for Novibet's brand.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints. Ask clarifying questions.

• Focus on Impact: Even in a hypothetical scenario, frame your design decisions around how they would drive engagement, conversions, or brand perception for Novibet.

• Articulate Your Process: Be ready to explain your thought process, design choices, and how you would iterate based on feedback, demonstrating your collaborative and problem-solving skills.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not only creative talent but also a strategic understanding of how design supports marketing and revenue objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A core requirement for this role, used for UI/UX design, prototyping, and collaborative design workflows. Proficiency is expected for creating digital assets and working with team members.

• Adobe Creative Suite: Advanced knowledge of Photoshop, Illustrator, and InDesign is essential for creating and manipulating a wide range of visual assets, from web graphics to print materials.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts analytics (e.g., A/B testing visuals, engagement metrics on social media) is beneficial. Understanding basic reporting tools used by Marketing may also be helpful. CRM & Automation:

• Experience designing assets for CRM campaigns (emails, landing pages) is required. Understanding how these assets integrate into CRM platforms and automation workflows is advantageous. Other Potential Tools:

• Motion Graphics Software: Adobe After Effects or similar for motion graphics (a nice-to-have).

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira, often used for managing design project pipelines and team collaboration.

• Digital Asset Management (DAM) Systems: Experience with DAMs for organizing and distributing creative assets.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite is critical. These are the primary operational tools for a graphic designer, directly impacting their ability to execute GTM assets efficiently. Familiarity with how these designs integrate into broader marketing technology stacks (CRM, automation) is a plus.

👥 Team Culture & Values

Operations Values: Novibet emphasizes:

• Growth Through Listening and Learning: A culture that encourages continuous development and adaptation based on feedback and new information.

• Forward-Thinking and Doing: A proactive and innovative mindset, driving progress and embracing new challenges.

• Collaboration: Valuing teamwork and collective effort to achieve shared goals.

• Inclusivity and Support: Fostering a positive, equitable, and supportive workplace for all employees.

• Efficiency and Quality: A commitment to delivering seamless experiences and high-quality creative output.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and CRM teams, acting as a key link in executing integrated campaigns.

• Feedback-Driven Improvement: An open approach to receiving and providing constructive feedback to enhance designs and processes.

• Knowledge Sharing: Encouraging the sharing of new design trends, tools, and best practices within the creative team and across departments.

📝 Enhancement Note: The company values directly translate into how operations professionals, including designers, are expected to contribute. The emphasis on "listening and learning" and "forward-thinking" suggests a dynamic environment where continuous process improvement and adaptation are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand with Local Appeal: Effectively adapting global brand guidelines to resonate with the Mexican audience without compromising brand integrity.

• Fast-Paced Environment: Managing a high volume of design requests and tight deadlines across multiple campaigns and channels.

• Evolving Digital Trends: Staying current with rapidly changing design trends, social media platform updates, and digital marketing best practices.

• Cross-functional Communication: Ensuring clear understanding and alignment of design requirements and feedback from various stakeholders.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to develop advanced skills in motion graphics, UI/UX for gaming, or data visualization through training and project work.

• Industry Insights: Gaining deep knowledge of the online gaming and entertainment industry, understanding its unique design and marketing challenges.

• Global Brand Exposure: Learning how to manage and adapt brand identities for diverse international markets.

• Career Progression: Potential to advance to senior design roles, art direction, or specialize in areas that support the GTM strategy more broadly.

📝 Enhancement Note: Framing challenges as opportunities for growth and skill development is crucial for operations roles. This highlights how overcoming these hurdles contributes to a candidate's overall development and future career prospects within the GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting global brand guidelines for a local market, using an example." (Focus on your methodology, research, and creative decision-making.)

• "How do you ensure brand consistency across various digital and print channels for a campaign?" (Highlight your attention to detail and understanding of brand governance.)

• "Walk us through a challenging design project you managed from concept to completion. What were the key challenges, and how did you overcome them?" (Prepare a case study from your portfolio that showcases problem-solving and project management.)

• "How do you approach creating visual assets that drive engagement and conversions for online gaming or entertainment products?" (Connect your design choices to business objectives and user behavior.) Company & Culture Questions:

• "What interests you about Novibet and the online gaming industry?" (Show you've researched the company and understand its market.)

• "How do you prioritize tasks when faced with multiple urgent design requests from different teams?" (Demonstrate your organizational and time management skills.)

• "Describe a time you collaborated with a marketing or product team. What was your role, and how did you ensure effective communication?" (Highlight your teamwork and communication abilities.) Portfolio Presentation Strategy:

• Storytelling: For each selected portfolio piece, tell a story that includes the objective, your creative process, the challenges, your solutions, and the impact or results of your design.

• Quantify When Possible: If your design contributed to measurable outcomes (e.g., increased click-through rates, improved engagement metrics), present these numbers clearly.

• Demonstrate Tool Proficiency: Be ready to speak confidently about your use of Figma and Adobe Creative Suite, perhaps showing specific examples of complex techniques or efficient workflows.

• Enthusiasm for Novibet: Express genuine interest in Novibet's brand and mission, and show how your design skills can contribute to their success in Mexico.

📝 Enhancement Note: Interview preparation should focus on how the candidate's design skills directly support business objectives and revenue generation. Emphasizing strategic thinking, problem-solving, and collaboration in addition to creative talent is key for operations-minded roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Tailor your Resume: Highlight experience and skills directly relevant to digital marketing, campaign design, branding, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 projects that showcase your ability to create engaging visual assets for digital, social media, and campaigns, ensuring adherence to brand guidelines. Be ready to discuss your process and the impact of your designs.

• Prepare for a Design Challenge: Anticipate a potential design exercise or a request to present a specific portfolio piece that demonstrates your creative problem-solving and technical execution.

• Research Novibet: Familiarize yourself with Novibet's brand, its target audience, and its presence in the Mexican market. Understand their current marketing efforts and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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