Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Weekday AI (Client Role)

Location: Rajpur, Madhya Pradesh, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-30T04:51:20.155

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• This role is for a Graphic Designer focused on bringing brands to life through compelling visual communication, packaging design, and marketing creatives for one of Weekday AI's clients.

• The position requires a creative and execution-focused individual adept at working in a fast-paced startup environment, developing impactful designs that strengthen brand identity and customer engagement.

• Key responsibilities include collaborating with founders and cross-functional teams to create social media content, product packaging, promotional materials, and visual assets.

• The role also encompasses basic video editing for engaging reels, product videos, and marketing content, demanding a blend of design fundamentals and hands-on project management.

📝 Enhancement Note: While the input mentions "Rajpur, Madhya Pradesh, India" as the location, the job description itself states "Location: Raipur, Chhattisgarh". Given that Raipur is the capital and a more significant commercial hub than Rajpur in Madhya Pradesh, and considering the context of a client role for Weekday AI, it's highly probable that "Raipur, Chhattisgarh" is the intended and correct location. This discrepancy should be clarified by the candidate.

📈 Primary Responsibilities

• Design a wide range of social media creatives, digital advertisements, posters, brochures, and comprehensive branding materials that resonate with target audiences.

• Develop visually appealing and market-aligned packaging designs that effectively communicate product positioning and adhere strictly to brand guidelines.

• Create diverse marketing assets for both online and offline campaigns, supporting multiple growing brands under the client's portfolio.

• Edit and produce engaging short-form video content, including social media reels, promotional videos, and detailed product showcases, to enhance digital presence.

• Maintain absolute brand consistency across all creative outputs, ensuring a unified and professional brand identity across all communication channels.

• Collaborate directly with founders and marketing teams to effectively translate abstract ideas and strategic objectives into impactful and visually compelling design solutions.

• Independently manage and execute design projects from initial concept development through to final production, ensuring timely delivery and high-quality results.

• Adapt and optimize creative assets for various platforms, formats, and distinct audience segments to maximize engagement and effectiveness.

• Support overarching branding initiatives and new product launches by conceptualizing and delivering innovative design solutions that drive market appeal.

• Continuously research and integrate emerging design trends, tools, and creative technologies to elevate the quality and impact of all creative outputs.

📝 Enhancement Note: The responsibilities listed are typical for a mid-level graphic designer in a client-facing or startup environment, emphasizing breadth of design application and direct collaboration with leadership. The "execution-focused" aspect suggests a need for a candidate who can not only conceptualize but also efficiently produce high-quality assets.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for this level of experience. Equivalent practical experience and a strong portfolio will be considered.

Experience: 3–6 years of professional experience in graphic design, branding, visual communication, or a closely related creative role.

Required Skills:

• Advanced proficiency in Adobe Photoshop: Essential for image manipulation, digital asset creation, and detailed retouching.

• Advanced proficiency in Adobe Illustrator: Crucial for vector-based graphics, logo design, illustration, and scalable artwork.

• Strong understanding of typography, color theory, and layout design: Fundamental principles for creating aesthetically pleasing and effective designs.

• Expertise in brand identity development and management: Ability to create, evolve, and maintain consistent brand visuals.

• Proven ability to work independently: Demonstrated capacity to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• High attention to detail: Commitment to delivering flawless, high-quality creative work with meticulous accuracy.

• Direct collaboration with leadership: Experience working closely with founders or senior management, taking ownership of creative execution.

Preferred Skills:

• Working knowledge of Adobe Premiere Pro: For basic video editing, including cutting, pacing, and adding simple transitions.

• Working knowledge of Adobe After Effects: For creating basic motion graphics, animated text, and simple visual effects.

• Experience in packaging design: Specific expertise in creating functional and aesthetically impactful product packaging.

• Exposure to startup environments: Familiarity with the dynamic, often resource-constrained, and fast-paced nature of startups.

• Experience with manufacturing brands, B2B businesses, or product-based companies: Understanding of specific design considerations for these sectors.

• Familiarity with Figma: Useful for collaborative design, prototyping, and UI/UX workflows.

• Understanding of AI-powered design tools: Awareness of emerging technologies that can enhance design processes.

• Basic UI/UX concepts: Ability to apply user-centered design principles to digital assets.

📝 Enhancement Note: The emphasis on "execution-focused" and working directly with founders suggests a preference for pragmatic designers who can deliver results quickly and efficiently, rather than purely conceptual artists. The inclusion of video editing tools points to a broader creative skillset requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of diverse design applications: Showcase projects covering social media creatives, digital ads, branding materials, and packaging design.

• Evidence of brand consistency: Include case studies or examples that highlight how brand guidelines were applied across multiple touchpoints and campaigns.

• Packaging design examples: Specific focus on visually appealing and functional packaging solutions for various product types.

• Video editing/motion graphics samples: Include examples of reels, promotional videos, or animated graphics to demonstrate video content creation capabilities.

• Process documentation: Briefly explain the design process for key projects, from brief interpretation to final delivery, highlighting problem-solving approaches.

• Impactful results: Quantify achievements where possible (e.g., increased engagement, successful product launches supported by design), or clearly articulate the strategic intent and success of design choices.

Process Documentation:

• Workflow Design & Optimization: Ability to outline and execute a design workflow from brief to final asset, including feedback loops and revisions.

• Implementation & Automation: Demonstrate understanding of how designs are implemented across platforms and any use of templates or tools to streamline repetitive tasks.

• Measurement & Analysis: While not directly responsible for analytics, show an understanding of how design choices impact engagement metrics and how feedback is incorporated into future designs.

📝 Enhancement Note: For a graphic designer role, the portfolio is paramount. The emphasis on packaging and video editing indicates specific areas to highlight. The "execution-focused" nature means showcasing the output and the process that led to efficient, high-quality results is crucial.

💵 Compensation & Benefits

Salary Range: Rs 960,000 - Rs 1,200,000 per annum (INR 9.6 - 12 LPA).

Benefits:

• Full-time employment: Standard benefits usually associated with full-time roles, which may include health insurance, paid time off, and professional development opportunities, though specific details are not provided.

• Opportunity for professional growth: Working with multiple brands and potentially in a startup environment offers exposure to diverse challenges and rapid learning.

• Creative freedom and impact: The role allows for significant creative input and direct contribution to brand development and marketing success.

• Exposure to diverse brands: Opportunity to work on a variety of products and industries, expanding the designer's portfolio and experience.

Working Hours: Full-time. Standard working hours are typically 40 hours per week, often with some flexibility in a startup environment, though on-site presence is required.

📝 Enhancement Note: The provided salary range is specific and is a strong indicator of the company's budget for this role. The benefits are generic due to lack of specific information. The "client role" aspect suggests that benefits might be managed by Weekday AI or the direct client, requiring clarification. The working hours of 40 are standard but might be fluid in a startup setting.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, which operates in the recruitment and HR tech space. The specific client's industry is not explicitly stated but is implied to be related to manufacturing brands, B2B businesses, or product-based companies, given the designer's responsibilities.

Company Size: Not specified for the client, but Weekday AI is a company that works with various clients, suggesting the client company could range from a small startup to a medium-sized enterprise.

Founded: Not specified for the client.

Team Structure:

• The Graphic Designer will likely work within a small, agile marketing or brand team, reporting directly to founders or a marketing lead.

• The reporting structure involves direct collaboration and reporting to founders, indicating a flat hierarchy and high visibility for the role.

Methodology:

• Data-Driven Design (Implied): While not explicitly stated, the emphasis on impactful designs and adaptation for different audience segments suggests a need to understand how design choices influence engagement metrics.

• Agile Workflow: The "fast-paced startup environment" implies an agile approach to design, with quick iterations and responsiveness to feedback.

• Brand-Centric Approach: A core methodology will be to champion and maintain strong brand identity and consistency across all creative outputs.

Company Website: Weekday AI: https://weekday.works/ (The specific client's website is not provided.)

📝 Enhancement Note: The "client role" aspect means the cultural context is primarily that of the client company, not Weekday AI. The emphasis on working with founders suggests a culture that values initiative, direct communication, and rapid execution.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role. It requires a solid foundation of design principles and software proficiency, with the ability to work independently and manage projects. It's beyond an entry-level position but not yet a senior or art director role.

Reporting Structure: The designer will report directly to the founders or a senior marketing leader. This close proximity to leadership offers significant visibility and opportunities for direct impact and learning.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and the effectiveness of marketing and sales efforts. Strong visual assets are critical for product differentiation, marketing campaign success, and overall brand building, especially in competitive markets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in packaging design, motion graphics, or specific brand identity development.

• Leadership Potential: With success and demonstrated leadership in managing projects and contributing strategically, there's potential to grow into a lead design role or manage a small design function as the company scales.

• Broader Creative Influence: The role's direct access to founders may allow for influence on broader marketing and brand strategy, moving beyond pure execution.

• Industry Exposure: Working with manufacturers, B2B, or product-based companies provides valuable experience in diverse industry-specific design challenges.

📝 Enhancement Note: The growth path for a graphic designer in a startup often involves taking on more responsibility as the company scales. Direct reporting to founders can accelerate learning and exposure to business strategy.

🌐 Work Environment

Office Type: On-site. This implies a traditional office setting where the designer will work alongside other team members.

Office Location(s): Rajpur, Madhya Pradesh, India (or potentially Raipur, Chhattisgarh, as noted in the enhancement note for the Job Overview). Candidates should verify the exact location.

Workspace Context:

• The workspace is likely to be a collaborative office environment, typical of a startup or a client of a recruitment firm, fostering direct interaction with colleagues and leadership.

• Access to standard design tools and technology is expected, including Adobe Creative Suite. The mention of Figma and AI tools suggests a forward-thinking approach to creative technology.

• Opportunities for team interaction will be high, facilitating quick feedback loops, brainstorming sessions, and a shared sense of project ownership.

Work Schedule: Full-time, on-site. While standard business hours are expected, startup environments can sometimes require flexibility to meet project deadlines. The role is not remote.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates should assess if this aligns with their preferences, and confirm the precise location and typical working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications, experience, and design aesthetic. Candidates should ensure their portfolio clearly showcases relevant work.

• Design Challenge/Portfolio Review: A practical assessment, likely involving a discussion of past projects in the portfolio, focusing on design choices, process, and problem-solving. A specific design task or case study presentation might be required.

• Founder/Leadership Interview: A conversation with the founders to assess cultural fit, communication skills, strategic thinking, and understanding of brand objectives.

• Final Evaluation: Assessment of overall fit, technical skills, creative capabilities, and potential contribution to the company's growth.

Portfolio Review Tips:

• Curate strategically: Select 5-8 of your strongest and most relevant projects, emphasizing packaging, branding, social media, and any video/motion graphics work.

• Showcase process: For each project, briefly explain the brief, your design process, challenges faced, and how you overcame them.

• Highlight impact: If possible, include metrics or articulate the success of your designs (e.g., increased engagement, successful product launch).

• Tailor to the role: Ensure your portfolio aligns with the requirements, especially packaging design and video editing.

• Be ready to discuss: Prepare to talk in detail about your design choices, software proficiency, and experience working with clients or leadership.

Challenge Preparation:

• Understand the brand: Research Weekday AI's client if possible, or be prepared to discuss how you would approach understanding a new brand's identity and target audience.

• Practice pitching: Rehearse presenting your portfolio and design rationale clearly and concisely.

• Anticipate creative tasks: Be ready for a potential quick design exercise or a scenario-based question about approaching a new design brief.

📝 Enhancement Note: The portfolio is critical for this role. The interview process will likely heavily focus on evaluating the quality and relevance of the candidate's past work. The direct interaction with founders means candidates should be prepared to articulate their value proposition clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital illustrations, and photo manipulation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable designs.

• Adobe Premiere Pro: Required for basic video editing, cutting, sequencing, and exporting video content.

• Adobe After Effects: Necessary for creating motion graphics, animated text, and simple visual effects for videos.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Figma: Preferred for collaborative design, prototyping, and UI/UX tasks.

• AI-powered design tools: Familiarity with tools like Midjourney, DALL-E, or Adobe Firefly for ideation or asset generation is a plus.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and project timelines.

📝 Enhancement Note: The core requirement is proficiency in the Adobe Creative Suite, with specific emphasis on Photoshop and Illustrator. Video editing tools (Premiere Pro, After Effects) are also key, and Figma/AI tools are "pluses," indicating a desire for a versatile and modern designer.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, compelling visual solutions that stand out.

• Execution Excellence: A commitment to delivering high-quality designs efficiently and accurately.

• Brand Stewardship: A deep respect for brand guidelines and a dedication to maintaining visual consistency.

• Collaboration & Communication: Openness to feedback, direct communication with leadership, and a team-oriented approach.

• Adaptability & Proactiveness: Willingness to learn new tools, adapt to changing project needs, and take initiative.

Collaboration Style:

• Direct & Agile: Expect a collaborative style involving close work with founders and marketing teams, with quick feedback loops and iterative design processes.

• Feedback Integration: A culture that encourages constructive criticism and the ability for designers to incorporate feedback effectively.

• Knowledge Sharing: Opportunities to share design insights, trends, and best practices with the team.

📝 Enhancement Note: The culture is likely to be dynamic, fast-paced, and results-oriented, typical of a startup or a company working with external clients. Emphasis will be on tangible design output and contributing directly to business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing multiple brands: Managing distinct brand identities and design requirements simultaneously can be demanding.

• Rapid iteration cycles: The fast-paced environment may require quick turnarounds and frequent revisions.

• Working with diverse stakeholders: Effectively translating feedback from various team members and founders into design solutions.

• Staying current with trends: Continuously learning and adapting to new design tools, software, and visual trends in a competitive market.

Learning & Development Opportunities:

• Skill Expansion: Opportunity to master video editing and motion graphics, and explore UI/UX or AI design tools.

• Brand Strategy Exposure: Gaining insights into how design contributes to broader marketing and business strategies by working closely with leadership.

• Portfolio Growth: Building a robust portfolio with diverse projects across different brands and media types.

• Industry Knowledge: Deepening understanding of specific industries (manufacturing, B2B, product-based) through design work.

📝 Enhancement Note: The role offers significant opportunities for skill development and direct impact, balanced by the challenges inherent in a fast-paced, multi-brand environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing packaging design from initial concept to final production." (Focus on understanding client needs, material considerations, and brand alignment.)

• "How do you ensure brand consistency across various digital platforms and marketing materials for different brands?" (Emphasize brand guidelines, asset libraries, and systematic approaches.)

Company & Culture Questions:

• "What interests you about working with Weekday AI's clients, particularly in the context of manufacturing or product-based brands?" (Research Weekday AI and any publicly available information on their clients, or express enthusiasm for diverse brand challenges.)

• "How do you handle feedback, especially when it differs from your initial design vision?" (Demonstrate openness, a collaborative spirit, and a focus on achieving the best outcome for the brand.)

Portfolio Presentation Strategy:

• Structure your presentation: Begin with an overview of your experience, then dive into 2-3 key projects. For each project, clearly state the objective, your role, your process, the challenges, and the results.

• Highlight relevant work: Prioritize packaging design, branding, social media creatives, and any video/motion graphics examples.

• Quantify impact: Use data or articulate the strategic success of your designs whenever possible (e.g., "This packaging design led to a 15% increase in shelf visibility," or "These social media assets contributed to a 20% rise in engagement").

• Be ready for live exercises: Prepare for potential short, on-the-spot design tasks or questions about how you would approach a specific design problem.

📝 Enhancement Note: Candidates should be prepared to discuss their portfolio in depth and demonstrate not only creative skill but also strategic thinking and an understanding of business objectives. The direct founder interaction suggests an emphasis on initiative and communication.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Customize your resume: Highlight your 3-6 years of experience, specifically mentioning proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. Quantify achievements and list any experience with packaging design or startup environments.

• Prepare your portfolio: Ensure it is up-to-date, easily accessible (e.g., via a link), and prominently features your best packaging design, branding, social media creatives, and video editing work. Be ready to discuss your process and rationale for each piece.

• Research Weekday AI and their client focus: Understand the company's mission and the types of businesses they serve. If possible, try to infer the client's industry based on the job description.

• Practice your interview responses: Prepare to articulate your creative process, how you handle feedback, and your understanding of brand consistency, especially for multiple brands. Be ready to discuss your motivation for working in a client-facing or startup role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.