Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer
Company: Bjak
Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia Job Type: FULL_TIME
Category: Brand & Creative Operations Date Posted: 2026-05-15 Experience Level: Mid-Senior Level (5-8 years) Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic evolution and execution of BJAK's brand identity, ensuring a consistent and premium visual experience across all touchpoints.
• Drive the creation of high-impact design assets for campaigns, social media, web, product visuals, and marketing collateral, directly influencing brand perception and engagement.
• Foster cross-functional collaboration with marketing, content, product, and performance teams to align design initiatives with business objectives and drive measurable results.
• Mentor and guide junior design talent, elevating the overall quality and strategic impact of the creative output for the organization.
• Contribute to the refinement of brand guidelines and the adoption of emerging design technologies, including AI tools, to maintain a cutting-edge approach.

📝 Enhancement Note: This role is positioned within a "flat organization" structure, implying a high degree of autonomy and direct impact for the Senior Brand Designer. The emphasis on "engineering and product excellence" suggests a data-informed and results-oriented approach to design, requiring strong collaboration with technical and marketing teams. The "hybrid working system" indicates a blend of remote and in-office work, common in modern tech environments.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of compelling visual design assets for integrated marketing campaigns, social media content, website enhancements, product interfaces, and diverse marketing materials.
• Champion the continuous evolution and strengthening of BJAK's core brand identity, ensuring unwavering clarity, consistency, and a premium aesthetic across all customer and internal touchpoints.
• Cultivate robust, collaborative relationships with marketing, content, product management, and performance marketing teams to deliver on-brand creative solutions that demonstrably contribute to business objectives and key performance indicators (KPIs).
• Strategically adapt visual language and design approaches to resonate effectively with a broad spectrum of audiences, including consumers, business partners, and internal stakeholders.
• Diligently maintain, update, and refine BJAK's comprehensive brand guidelines, setting and enforcing standards for top-tier quality and adherence across all creative outputs.
• Provide direct mentorship, creative direction, and constructive feedback to junior designers, fostering their development and supporting the team's collective improvement in design craft and strategic thinking.
• Report directly to the Creative Manager, actively contributing strategic insights and recommendations to the overarching brand strategy and design direction of the company.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand leadership. The emphasis on "driving results" suggests that design effectiveness will be measured by its contribution to business outcomes, requiring a data-informed approach. Mentoring junior designers indicates a leadership component within the role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is highly beneficial. Experience: 5-8 years of progressive experience in brand design, graphic design, or analogous creative roles, with a preference for experience within fast-paced environments, particularly startups or technology companies.

Required Skills:

• Demonstrated expertise in brand storytelling through impactful visual design, showcasing a deep understanding of brand architecture and narrative development.
• Proven ability to translate complex creative briefs into clean, engaging, and consistently on-brand visual assets across multiple platforms.
• Exceptional command of layout, typography, composition, color theory, and visual hierarchy, with a keen eye for detail and aesthetic refinement.
• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative design platforms like Figma.
• Expertise in motion graphics tools such as Adobe After Effects and/or Premiere Pro for dynamic visual content creation.
• Experience in developing and maintaining comprehensive brand guidelines to ensure consistent brand representation.
• Strong understanding of digital design principles, web design standards, and best practices for various digital channels.
• Ability to mentor junior designers, providing constructive feedback and fostering creative growth.
• Excellent cross-functional collaboration and communication skills, with the ability to effectively partner with diverse teams.

Preferred Skills:

• Experience in creating high-performing visuals specifically for performance marketing campaigns and commercial advertisements.
• Additional skills in motion graphics encompassing sound editing or basic visual effects (VFX).
• Familiarity with the principles and application of design systems, templates, and brand asset management libraries for scalable design operations.
• Experience or a strong interest in leveraging AI tools for design ideation, enhancement, and production workflows.

📝 Enhancement Note: The requirement for 5-8 years of experience, coupled with the mention of mentoring junior designers and reporting to a Creative Manager, positions this as a senior individual contributor role with leadership potential, rather than a pure management position. The emphasis on AI tools suggests an interest in forward-thinking design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-8 years of professional design experience, with a strong emphasis on brand identity development, campaign design, and digital asset creation.
• Demonstrations of leadership in design projects, including examples of how you've guided creative direction and influenced brand outcomes.
• Case studies that clearly articulate the design process, from initial brief to final execution, highlighting problem-solving approaches and strategic decision-making.
• Visual examples of maintaining brand consistency across diverse platforms and formats, showcasing adaptability.
• Evidence of working within or contributing to brand guideline documentation.

Process Documentation:

• Case studies should detail the workflow for creating campaign assets, illustrating stages of ideation, design, feedback incorporation, and final delivery.
• Examples of how you've refined or evolved brand elements, demonstrating a process for managing brand consistency and evolution.
• Documentation of your approach to collaborating with cross-functional teams, showing how you integrate feedback and align design with marketing or product goals.
• If applicable, present examples of how you've utilized or explored AI tools in your design workflow, detailing the process and outcomes.

📝 Enhancement Note: Given the "Senior" title and emphasis on leadership and collaboration, the portfolio should not only display visual excellence but also demonstrate strategic thinking, problem-solving capabilities, and the ability to manage projects and mentor others. The inclusion of AI tools as a plus suggests a forward-looking approach to portfolio content.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, a competitive salary range is estimated to be between MYR 7,000 to MYR 12,000 per month. This estimate considers the company's industry (tech/fintech), the role's seniority, and the hybrid work arrangement.

Benefits:

• Competitive salary package, reflecting your experience and contribution to BJAK's brand.
• Significant opportunity to grow into a creative leadership role, with potential for advancement within the organization.
• Ownership and direct impact on high-visibility visuals seen by millions of users across Southeast Asia.
• A dynamic and collaborative work environment that fosters clear thinking, smart design principles, and efficient execution.
• Encouragement of creativity and experimentation in design approaches and tool adoption.
• Hybrid working system, offering flexibility between remote and in-office work.

Working Hours: The standard working hours are estimated to be 40 hours per week, typical for a full-time role. The hybrid system likely allows for some flexibility in scheduling, with an expectation of consistent availability during core business hours for collaboration.

📝 Enhancement Note: The salary range is an estimate based on industry data for Malaysia. The benefits are directly extracted from the job description, emphasizing growth and impact. The working hours are a standard assumption for full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms for the insurance and emerging AI use cases sector. BJAK aims to create successful businesses while contributing positively to society through efficiency. Company Size: While not explicitly stated, the description mentions a "densely talented, highly motivated" team in a "very flat organization," suggesting a growth-stage company that values expertise and direct contribution. The mention of serving "over 8 million users" implies significant scale. Founded: The founding date is not specified, but the company has already established the first and leading insurance platform in Southeast Asia, indicating a mature product and market presence.

Team Structure:

• The design team is positioned within a "very flat organization," implying direct reporting lines and minimal hierarchical layers.
• The Senior Brand Designer reports directly to the Creative Manager, indicating a clear reporting structure for design leadership.
• Collaboration is expected to be cross-functional, involving close work with marketing, content, product, and performance teams, suggesting an integrated approach to product development and Go-To-Market strategies.

Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-driven and technically proficient approach to all initiatives.
• The company is focused on creating "superior applications" and integrating AI, indicating a commitment to innovation and leveraging cutting-edge technology.
• A "highly motivated" and "hands-on" team culture means individuals are expected to contribute directly and actively to the company's mission and success.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture appears to be fast-paced, innovative, and collaborative, with a strong emphasis on talent, direct contribution, and achieving business goals through excellence in engineering and product. The "flat organization" structure suggests opportunities for significant individual impact and direct interaction with leadership.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer, indicating a mid-to-senior level position. It requires a significant amount of professional experience (5-8 years) and involves leadership responsibilities such as mentoring junior designers and contributing strategic insights. The role is a key individual contributor with the potential to influence brand direction.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure indicates a clear line of accountability for design output and brand strategy within the creative department. Collaboration is expected across multiple departments, including marketing, content, product, and performance teams.

Operations Impact: The Senior Brand Designer's work will have a direct and substantial impact on BJAK's brand perception, customer acquisition, and user engagement. By leading the creation of high-impact visuals and evolving brand identity, the role directly contributes to the company's mission of creating successful businesses and positively impacting society through efficiency. The visuals will be seen by millions of users, making this role critical for market presence and brand recognition.

Growth Opportunities:

• Creative Leadership: The job explicitly mentions the opportunity to "grow into a creative leadership role," suggesting a potential pathway towards a Creative Manager or similar position, especially with demonstrated success and mentorship capabilities.
• Skill Development: Continuous learning is encouraged, particularly in areas like digital design trends, motion principles, and emerging AI tools, providing opportunities to expand technical and creative expertise.
• Impactful Projects: Working on a platform used by millions of users offers the chance to gain experience in designing for scale and high-visibility campaigns, enhancing professional development and portfolio strength.
• Strategic Contribution: The role involves contributing strategic insight to the overall brand and design direction, offering opportunities to influence high-level decision-making and develop strategic brand thinking.

📝 Enhancement Note: The growth potential is clearly articulated, focusing on leadership progression and skill enhancement in a dynamic, innovative environment. The role offers a significant platform for impact due to the user base and the company's growth trajectory.

🌐 Work Environment

Office Type: The company operates a "hybrid working system," indicating a blend of remote and in-office work. This suggests a modern, flexible work environment designed to balance individual focus with collaborative team interaction.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub in Malaysia, offering accessibility and a professional setting. Specific details on office amenities or layout are not provided, but a hybrid model implies designated collaborative spaces.

Workspace Context:

• Collaborative Environment: The hybrid model fosters opportunities for focused work at home and collaborative sessions, brainstorming, and team meetings when in the office. Close collaboration with marketing, content, product, and performance teams is a key aspect.
• Tools and Technology: The role requires expertise in Adobe Creative Suite, Figma, and motion tools like After Effects. An interest in AI tools for design is also valued, indicating a tech-forward workspace equipped with relevant software.
• Team Interaction: While hybrid, the structure of a "flat organization" and direct reporting to a Creative Manager suggests frequent interaction with colleagues and leadership, fostering a culture of open communication and shared learning.

Work Schedule: The standard work schedule is likely 40 hours per week, typical for a full-time role. The hybrid arrangement provides flexibility regarding where work is performed, though specific in-office days or expectations would be determined by the team's operational needs and management directives.

📝 Enhancement Note: The hybrid work environment is a key feature, offering flexibility. The location in Bandar Utama places the office in a prime business district, suggesting a professional and accessible workspace for in-office days.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will be conducted to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, focusing on key projects that demonstrate brand storytelling, visual excellence, leadership, and problem-solving. Be prepared to discuss your design process, strategic decisions, and the impact of your work.
• Skills Assessment/Case Study: A practical exercise or case study may be assigned to evaluate your ability to translate briefs into on-brand visuals, your proficiency with design tools (e.g., Figma, Adobe Creative Suite), and your understanding of brand consistency. This might involve designing assets for a specific campaign or evolving an existing brand element.
• Team/Manager Interviews: Interviews with the Creative Manager and potentially other key stakeholders (e.g., Marketing Lead, Product Manager) to assess cultural fit, collaboration style, creative direction capabilities, and strategic thinking. Questions will likely focus on how you approach collaboration, mentorship, and driving results.
• Final Evaluation: Assessment of overall fit, potential for growth, and alignment with BJAK's mission and values.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best highlight your brand design expertise, visual storytelling capabilities, and leadership experience. Include a mix of campaign work, digital assets, and any work demonstrating brand identity evolution.
• Detail Your Process: For each project, clearly articulate the problem statement, your role, the design process you followed (ideation, iteration, tools used), your strategic rationale, and the measurable outcomes or impact.
• Highlight Leadership: If possible, include examples where you mentored junior designers, led a creative initiative, or significantly influenced the brand's visual direction.
• Showcase Tool Proficiency: Demonstrate your command of Adobe Creative Suite, Figma, and motion graphics tools. If you have experience with AI design tools, highlight these projects.
• Tailor to BJAK: Research BJAK's current brand and understand their market position. Articulate how your skills and approach can contribute to their goals and resonate with their target audiences.

Challenge Preparation:

• Understand BJAK's Brand: Familiarize yourself with their existing visual identity, marketing materials, and overall brand messaging.
• Anticipate Briefs: Be prepared for a design challenge that might involve creating assets for a new campaign, adapting visuals for a specific platform (e.g., social media ad, website banner), or refining an existing brand element.
• Focus on Strategy & Process: Emphasize not just the final visuals but also the strategic thinking behind them and the efficient process you employ to deliver high-quality results under potential time constraints.
• Practice Presentation: Rehearse presenting your portfolio and any case studies concisely and engagingly, focusing on key takeaways and impact.

📝 Enhancement Note: The interview process is structured to assess a blend of creative talent, strategic thinking, technical proficiency, and collaborative ability. The portfolio is a critical component, requiring a demonstration of process, impact, and leadership.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration. Expect to use Photoshop, Illustrator, and InDesign extensively.
• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and team-based design workflows. Proficiency is expected for modern design collaboration.
• Motion Graphics Tools: Adobe After Effects and/or Premiere Pro are required for creating dynamic visual content, animations, and video assets for campaigns and digital platforms.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts performance metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with analytics tools like Google Analytics or platform-specific analytics may be indirectly useful for understanding design performance.

CRM & Automation:

• Not directly applicable to the designer's core tasks, but awareness of how marketing automation platforms and CRMs are used to deploy visual assets can be helpful for understanding campaign workflows.

Emerging Technologies:

• AI Design Tools: Experience or interest in AI tools for design ideation, content generation, or workflow automation is a significant plus, indicating BJAK's forward-thinking approach.

📝 Enhancement Note: The technology stack is heavily focused on creative production and collaboration tools. The emphasis on AI tools suggests a company that embraces innovation and efficiency through technology.

👥 Team Culture & Values

Operations Values:

• Excellence in Engineering and Product: A core value driving high standards in all aspects of work, including design, to create superior applications and user experiences.
• Hands-on Contribution: All team members are expected to be proactive, directly contribute to the company's mission, and take ownership of their work.
• Efficiency and Impact: The company's mission is to make society more efficient, implying a value placed on design that is not only aesthetically pleasing but also effective in driving business results and user engagement.
• Innovation and AI Integration: BJAK is actively building new applications integrating AI, indicating a culture that values forward-thinking, experimentation, and the adoption of new technologies.
• Collaboration: Close collaboration across marketing, content, product, and performance teams is essential, fostering a team-oriented environment where ideas are shared and integrated.

Collaboration Style:

• Cross-functional Integration: The Senior Brand Designer will work closely with diverse teams, requiring strong communication and the ability to translate design concepts into terms understandable by non-designers, and vice-versa.
• Feedback-Driven: In a "flat organization" with a focus on excellence, a culture of constructive feedback is likely encouraged to drive continuous improvement in design quality and strategic alignment.
• Empowered and Autonomous: While collaborative, the "flat organization" structure suggests a degree of autonomy for individuals to own their projects and contribute ideas freely, fostering an environment of shared responsibility and proactive problem-solving.

📝 Enhancement Note: The company culture values high performance, innovation, and direct contribution within a collaborative framework. Design is seen as a critical component in achieving business success and enhancing user experience, aligning with the company's mission of efficiency and progress.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Effectively maintaining a premium and consistent brand identity across numerous platforms (consumer, partner, internal) and campaign objectives requires strong strategic execution and careful guideline adherence.
• Fast-Paced, High-Iteration Environment: Working in a dynamic startup or growth-stage company means adapting quickly to evolving priorities, tight deadlines, and frequent feedback loops, demanding agility and resilience.
• Integrating AI Tools Effectively: Learning and strategically incorporating emerging AI design tools into established workflows can present a learning curve and requires experimentation to maximize their benefits without compromising quality or brand integrity.
• Driving Measurable Impact: Demonstrating the direct business impact of design work in a results-oriented organization requires a data-informed approach and the ability to articulate how visuals contribute to KPIs like engagement, conversion, and brand perception.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in motion graphics, potentially exploring areas like basic VFX or sound editing as mentioned in "Nice to Have" qualifications.
• AI in Design: Proactive exploration and adoption of AI tools for design ideation, efficiency, and new creative possibilities, positioning the designer at the forefront of industry trends.
• Creative Leadership Development: Through mentoring junior designers and contributing strategic insights, the role offers a clear path to developing leadership skills and potentially advancing into management roles.
• High-Impact Project Experience: Working on a platform with millions of users provides invaluable experience in designing for scale, diverse audiences, and impactful campaigns that shape brand perception globally.

📝 Enhancement Note: The challenges are typical for a senior role in a growth-focused tech company, emphasizing adaptability, strategic execution, and continuous learning. The growth opportunities are directly tied to the company's innovative focus and the role's inherent leadership and impact potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evolving a brand identity while maintaining consistency across multiple touchpoints." (Focus on strategic approach, use of brand guidelines, and cross-functional collaboration).
• "How do you balance the need for creative execution with the demands of performance marketing or business objectives?" (Highlight your ability to align design with measurable results and data-informed decisions).
• "Walk us through a project where you mentored a junior designer. What was your approach, and what was the outcome?" (Demonstrate leadership, communication, and coaching skills).
• "How would you approach designing visuals for a new product launch targeting a specific demographic, given only a brief outline?" (Showcase your problem-solving, ideation process, and ability to interpret briefs).

Company & Culture Questions:

• "What excites you about BJAK's mission and our focus on AI integration?" (Research BJAK's mission, values, and recent developments, especially regarding AI).
• "How do you see your design philosophy aligning with a 'flat organization' and a focus on engineering excellence?" (Emphasize your ability to be hands-on, collaborative, and results-oriented).
• "Describe a time you had to adapt your design approach due to feedback from other departments. How did you handle it?" (Illustrate your collaborative spirit and flexibility).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your role, the solution (your design), and the impact (metrics, user feedback, brand growth).
• Highlight Process & Rationale: Don't just show the final piece. Explain your thinking, the tools you used, key decisions made, and how you iterated based on feedback or data.
• Quantify Impact: Wherever possible, use numbers or specific outcomes to demonstrate the success of your designs. For example, "Increased click-through rates by X%," or "Achieved brand consistency across Y platforms."
• Showcase Leadership & Mentorship: If you have examples of leading projects or mentoring, explicitly call these out and discuss your approach.
• Address AI Integration: If you have relevant projects, showcase how you've used AI tools in your workflow and the benefits it provided.

📝 Enhancement Note: Interview questions will likely probe your strategic thinking, problem-solving skills, collaborative abilities, and how well you align with BJAK's innovative and results-driven culture. A strong portfolio presentation is crucial for demonstrating your capabilities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ.
• Curate Your Operations Portfolio: Select 3-5 of your strongest projects that best showcase your brand design expertise, visual storytelling, leadership, and experience with digital assets and campaigns. Ensure each project clearly outlines the problem, your role, your process, and the measurable impact.
• Optimize Your Resume: Tailor your resume to highlight your 5-8 years of relevant experience, specifically mentioning proficiency in Adobe Creative Suite, Figma, After Effects/Premiere Pro, and any experience or interest in AI design tools. Quantify achievements where possible.
• Prepare Your Portfolio Presentation: Practice walking through your portfolio concisely, focusing on strategic rationale and project outcomes. Be ready to discuss your design process, how you collaborate with cross-functional teams, and your approach to mentorship.
• Research BJAK: Thoroughly understand BJAK's mission, their current brand identity, their market position (especially in Southeast Asia), and their stated focus on AI and efficiency. Prepare to articulate why you are a good fit for their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.