Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-21

Experience Level: 5-10 years

Remote Status: Remote (United Kingdom)

🚀 Role Summary

• Lead the strategic creation and execution of UK-focused visual assets for marketing campaigns, social media, and digital advertising, encompassing both static and motion content.

• Drive conversion-focused visuals by translating creative briefs into compelling designs that elevate brand presence and support product marketing initiatives.

• Foster deep collaboration with UK content, video, and performance marketing teams to analyze data, iterate on designs, and scale high-performing visual directions.

• Leverage and explore AI creative tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation, accelerate production workflows, and maintain a competitive visual edge.

• Contribute to the development and maintenance of scalable UK brand templates and visual systems, ensuring consistent brand identity and visual excellence across all outputs.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer, emphasizing strategic responsibility and ownership over UK visual assets. The inclusion of AI tools and performance data analysis indicates a modern, results-oriented approach to creative production, requiring a blend of artistic craft and analytical thinking. The focus on a "global-first brand" and "flat organization" suggests a dynamic, fast-paced environment where individual contribution and impact are highly valued.

📈 Primary Responsibilities

• Spearhead the design and execution of UK-specific visual assets for a diverse range of marketing channels, including digital advertising, social media platforms, website content, and broader marketing campaigns.

• Translate creative briefs and performance marketing objectives into visually striking and conversion-optimized static and short-form motion graphics.

• Partner with UK content, video, and performance marketing teams to ensure cohesive campaign messaging and visual alignment.

• Analyze key performance indicators (KPIs) and user engagement data to inform design decisions, identify trends, and continuously improve the effectiveness of visual assets.

• Develop and maintain a robust UK brand identity, including style guides, templates, and visual systems, to ensure brand consistency and scalability across all touchpoints.

• Experiment with and integrate AI-powered creative tools to enhance ideation processes, expedite asset creation, and explore novel visual concepts.

• Produce high-quality motion graphics and short-form video content to capture audience attention and drive engagement in a competitive digital landscape.

• Ensure pixel-perfect execution of designs while maintaining a strategic, brand-level perspective on visual communication.

• Stay abreast of emerging design trends, motion graphics techniques, and AI innovations relevant to the UK market and the broader digital advertising space.

• Provide clear, benefit-driven visuals to support UK product marketing efforts and enhance user understanding of Bjak's offerings.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization. The emphasis on "UK-focused" assets, collaboration with specific UK teams, and the requirement to analyze performance data suggest a need for culturally relevant design and a data-driven approach to creative strategy. The explicit mention of AI tools indicates a forward-thinking company actively exploring new technologies for creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is implied through experience and portfolio requirements.

Experience: 5+ years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of impactful visual creation.

Required Skills:

• Demonstrated expertise in digital-first graphic design principles, including layout, composition, typography, and visual hierarchy.

• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Mastery of motion graphics software such as Adobe After Effects and Premiere Pro, with a strong understanding of motion workflows.

• Proficiency in collaborative design tools like Figma for UI/UX design and asset management.

• Proven ability to translate creative briefs into bold, conversion-focused visual assets.

• Strong portfolio showcasing digital design, visual storytelling, and high-quality execution across various digital platforms.

• Experience with or a strong aptitude for utilizing AI tools (e.g., Midjourney, DALL·E, Runway) for creative ideation and production enhancement.

• Ability to execute designs rapidly and deliver high-quality work under tight deadlines in a fast-paced environment.

• A keen eye for detail, ensuring pixel-perfect execution and brand consistency.

• Experience in developing and maintaining brand templates and scalable visual systems. Preferred Skills:

• Experience in producing short-form advertisements, social media videos, or performance creatives tailored for digital channels.

• Exposure to performance-driven design methodologies and high-growth startup environments.

• Basic sound design or simple visual effects (VFX) skills to enhance motion content.

• Familiarity with template libraries and scalable brand system management.

• Understanding of UI/UX design principles and their application in digital marketing.

📝 Enhancement Note: The required skills emphasize a blend of traditional design expertise and modern digital capabilities, including AI tools. The portfolio requirement is critical for demonstrating practical application of these skills. The "Nice to Have" section points towards candidates who can bring additional value through experience in performance marketing or specific technical skills like sound design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that prominently features digital-first design work, showcasing a strong understanding of various digital platforms (web, social, ads).

• Clear case studies demonstrating visual storytelling capabilities, detailing the problem, your creative solution, and the resulting impact.

• Examples of motion graphics and short-form video content, highlighting proficiency in animation, pacing, and narrative flow.

• Evidence of brand system thinking, including examples of how you've applied or developed brand guidelines, templates, or visual assets consistently.

• Demonstrations of conversion-focused design principles, showing how visuals were optimized for specific marketing objectives or user engagement.

• If applicable, examples of AI-generated or AI-assisted creative work, showcasing innovative use of these tools. Process Documentation:

• Showcase a methodical approach to the design process, from brief interpretation and ideation through execution, feedback, and final delivery.

• Illustrate how you analyze performance data to iterate on designs and improve visual effectiveness, demonstrating a feedback loop for continuous optimization.

• Provide examples of how you collaborate with cross-functional teams (e.g., marketing, content) to ensure cohesive project outcomes and efficient workflow.

• Detail your experience with managing multiple projects simultaneously, prioritizing tasks, and meeting tight deadlines within a dynamic environment.

• Describe your approach to maintaining brand consistency and visual excellence across diverse outputs and channels.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just showing pretty pictures; it must demonstrate strategic thinking, an understanding of performance metrics, and the ability to integrate new technologies like AI into a structured workflow. The emphasis on "UK-focused" visuals means portfolios should ideally include relevant examples.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Explanation of Range: This range is determined based on industry benchmarks for Lead Graphic Designer roles in London, UK, considering the specified experience level (5-10 years), the remote work arrangement, and the company's stated compensation philosophy. The upper end reflects a candidate with extensive experience, exceptional skills in motion design and AI tools, and a proven track record of driving performance through visuals. The lower end is for candidates meeting the core requirements with solid experience.

Benefits:

• Competitive compensation package with a base salary within the specified range.

• A clear pathway to creative leadership within the organization, offering opportunities for career advancement.

• Significant ownership of high-impact visuals that will be seen and utilized by a substantial user base in the UK.

• Immersion in a fast-paced, execution-driven environment that values speed, ownership, and direct contribution.

• A culture that actively encourages experimentation, bold ideas, and continuous learning.

• Remote work flexibility, allowing for a healthy work-life balance while working from anywhere within the UK.

Working Hours: 40 hours per week, with flexibility inherent in a remote, execution-driven environment. The focus is on output and meeting deadlines rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range is provided based on the input data. The benefits listed are drawn directly from the job description, highlighting the career growth and impact opportunities relevant to a senior creative role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms, with a strong presence in the insurance sector in Southeast Asia. Bjak is expanding its mission by building new applications integrated with AI.

Company Size: Not explicitly stated, but the description "very flat organization" and "lean, high-output team" suggests a company that values agility and direct contribution over hierarchical structures, likely ranging from startup to growth-stage.

Founded: Information not provided in the raw data.

Team Structure:

• The operations and creative teams are described as "lean, high-output" and part of a "very flat organization." This implies a structure where individuals have significant autonomy and direct impact.

• Collaboration is key, with close partnerships expected between design, content, video, and performance marketing teams.

• The emphasis is on results, speed, and ownership, with titles being less important than contributions. Methodology:

• Data-Driven Design: Analysis of performance data is integral to iterating and improving visual assets, indicating a strong focus on measurable results.

• Agile Execution: The team operates in a fast-paced environment, prioritizing clarity, execution, and iteration.

• Innovation & Experimentation: There's an encouragement to explore new tools (like AI) and creative approaches to stay visually competitive and push boundaries.

• Ownership Mindset: All team members are expected to think like owners and contribute directly to the company's mission, fostering a proactive and results-oriented culture.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by agility, high performance, and a flat organizational structure. This is crucial for candidates who thrive in autonomous roles, value direct impact, and are comfortable with rapid iteration and data-informed decision-making. The focus on "engineering and product excellence" suggests a technically proficient and quality-driven environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Graphic Designer," indicating a senior individual contributor role with leadership responsibilities over visual output for the UK market. It's a hands-on creative position that offers significant ownership and the potential to influence brand direction.

Reporting Structure: While the organization is described as "very flat," a Lead Graphic Designer would likely report to a Head of Marketing, Creative Director, or a similar senior role overseeing marketing and brand initiatives. Direct collaboration with UK content, video, and performance marketing teams is a core aspect of the role.

Operations Impact: The Lead Graphic Designer will have a direct impact on Bjak's success in the UK market by creating visuals that drive user acquisition, engagement, and conversion. Their work will be instrumental in establishing and reinforcing the brand's visual identity, ensuring it resonates with the UK audience and stands out in a competitive digital landscape. The role's focus on performance data analysis means their creative output is directly tied to measurable business outcomes.

Growth Opportunities:

• Creative Leadership: The job explicitly states a "pathway to creative leadership," suggesting opportunities to manage larger creative projects, mentor junior designers, or potentially lead a dedicated UK creative team as the company grows.

• Skill Specialization & Expansion: The role encourages continuous learning in design, motion, and AI tools, offering the chance to deepen expertise in these areas or expand into related fields like UI/UX or advanced motion graphics.

• Broader Impact: As Bjak builds new AI-integrated applications, there will be opportunities to contribute to the visual identity and user experience of these nascent products, offering exposure to cutting-edge technology and product development.

• Strategic Influence: By demonstrating success in driving performance through visuals, the Lead Graphic Designer can gain influence over broader marketing strategies and brand positioning within the UK.

📝 Enhancement Note: The growth potential is significant, moving beyond a pure execution role to one with strategic influence and leadership opportunities. Candidates should be prepared to articulate how their design skills can directly contribute to business growth and how they plan to develop within Bjak's unique organizational structure.

🌐 Work Environment

Office Type: The role is designated as TELECOMMUTE and explicitly offers "Remote work flexibility across the UK." This indicates a fully remote working arrangement for candidates based within the United Kingdom.

Office Location(s): While the company headquarters is likely in Southeast Asia, the role specifically targets candidates based in the United Kingdom, with the work performed remotely from any location within the UK.

Workspace Context:

• Remote Autonomy: Expect a high degree of autonomy in managing your workspace and daily schedule, with the primary focus on achieving project deliverables and meeting deadlines.

• Digital Collaboration: The work environment relies heavily on digital collaboration tools for communication, file sharing, and project management. Expect frequent virtual meetings and asynchronous communication.

• Technology Integration: Access to and proficient use of design software, AI tools, and collaboration platforms are essential. The company encourages the use of these tools to enhance productivity and creativity.

• Cross-functional Interaction: While remote, active engagement with UK-based content, video, and performance marketing teams is expected, fostering a collaborative and integrated work environment despite geographical separation.

Work Schedule: The standard working hours are approximately 40 hours per week. However, the emphasis on a "fast-paced, execution-driven environment" and "speed, execution, and iteration" suggests that flexibility in working hours may be necessary to meet project demands and deadlines. The focus is on output and results.

📝 Enhancement Note: The remote nature of the role implies a need for strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. Candidates should be comfortable working independently while actively participating in a virtual team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the role requirements.

• Creative Assessment/Challenge: Likely a design challenge or a case study presentation focused on creating UK-specific visuals, optimizing them for performance, or demonstrating proficiency with AI tools. Prepare to present your thought process and rationale.

• Team/Hiring Manager Interviews: Discussions to evaluate your experience, design philosophy, collaboration style, and cultural fit within Bjak's flat, high-output team structure. Expect questions about your approach to feedback, iteration, and working under pressure.

• Final Round: Potentially a discussion with senior leadership to assess strategic thinking, leadership potential, and overall alignment with Bjak's mission and values.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your digital-first design skills, motion graphics capabilities, and experience with performance-driven visuals relevant to the UK market.

• Highlight AI Integration: If you have experience with AI creative tools, make it prominent. Explain your process, the tools used, and the impact on your creative output.

• Demonstrate Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used, and the quantifiable results or impact achieved (e.g., increased engagement, conversion rates).

• Showcase Brand Consistency: Include examples that demonstrate your understanding and application of brand systems and guidelines.

• Motion Focus: Ensure your portfolio includes strong examples of motion design and short-form video, as this is a key requirement.

• UK Market Context: If possible, include work that shows an understanding of the UK design landscape or target audience.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, focusing on the specific objectives, target audience, and constraints.

• Think Strategically: Go beyond aesthetics; consider how your design will achieve the stated goals (e.g., conversion, engagement).

• Embrace AI: If the challenge involves AI tools, be prepared to discuss your approach and demonstrate your proficiency.

• Prepare for Presentation: Rehearse how you will present your work, articulate your design decisions, and answer questions about your process and results. Be ready to discuss trade-offs and alternative solutions.

📝 Enhancement Note: The application and interview process will heavily scrutinize the candidate's portfolio and their ability to demonstrate both creative skill and a results-oriented, data-informed approach. Preparation should focus on showcasing practical application, strategic thinking, and adaptability to new technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation (Photoshop, Illustrator).

• Motion Graphics Software: Adobe After Effects and Premiere Pro are critical for creating video and motion content.

• Prototyping/Collaboration: Figma is required for collaborative design workflows, UI/UX elements, and asset management.

• AI Creative Tools: Proficiency or strong curiosity in using tools like Midjourney, DALL·E, and Runway for ideation and accelerated production is a significant advantage.

Analytics & Reporting:

• While specific tools aren't named, the role requires analyzing "performance data to iterate, improve, and scale high-performing visual directions." This implies familiarity with or the ability to quickly learn how to interpret data from marketing platforms (e.g., social media analytics, ad platform dashboards, website analytics). CRM & Automation:

• Not directly applicable to this role, but an understanding of how creative assets integrate into marketing automation workflows and CRM systems (if applicable) could be beneficial.

📝 Enhancement Note: The technology stack is heavily focused on core creative production tools with a significant emphasis on AI. Candidates must be comfortable with these digital tools and possess a willingness to explore and adopt new technologies as they emerge.

👥 Team Culture & Values

Operations Values:

• Clarity: A focus on clear communication, well-defined briefs, and straightforward design solutions.

• Execution: Prioritizing swift and efficient delivery of high-quality creative assets.

• Iteration: A commitment to continuous improvement through testing, feedback, and refinement of designs based on performance data.

• Ownership: Fostering a mindset where individuals take full responsibility for their work and its impact on business objectives.

• Excellence: A drive for high standards in both engineering and product, extending to creative output.

Collaboration Style:

• Lean & High-Output: Expect a dynamic and fast-paced collaborative environment where team members work closely and efficiently.

• Cross-functional Integration: Close partnership with content, video, and performance marketing teams is essential, requiring strong communication and teamwork skills to achieve cohesive campaign goals.

• Flat Organization Dynamics: Collaboration occurs directly between individuals, often bypassing traditional hierarchical layers, encouraging open dialogue and shared problem-solving.

• Results-Oriented: Discussions and collaborations are driven by the pursuit of measurable outcomes and contribution to the company's mission.

📝 Enhancement Note: The company culture values speed, efficiency, and a strong sense of accountability. Candidates should be proactive, adaptable, and comfortable working in a direct, results-focused collaborative setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The need to produce high-quality, conversion-focused visuals quickly in a fast-paced environment can be demanding. Candidates must learn to prioritize and optimize their workflow.

• UK Market Specificity: Adapting global brand messaging and visual styles to resonate effectively with the UK audience requires cultural sensitivity and market understanding.

• Integrating AI Tools: Effectively leveraging new and evolving AI creative tools requires continuous learning, experimentation, and the ability to integrate them seamlessly into existing workflows.

• Performance Data Interpretation: Translating raw performance data into actionable design improvements requires analytical skills and a strategic mindset.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative tools, becoming a go-to resource for AI-enhanced design production.

• Performance Marketing Design: Gain significant experience in designing for conversion and optimizing visual assets based on real-time performance data.

• Creative Leadership Development: Develop leadership skills through project ownership, potential mentorship opportunities, and contributing to strategic creative direction.

• Exposure to New Product Development: Participate in the visual development of new, AI-integrated applications, offering a chance to shape the future of Bjak's product offerings.

• Industry Trend Integration: Continuously learn and apply new design techniques, motion graphics trends, and AI advancements relevant to the digital marketing landscape.

📝 Enhancement Note: The role presents opportunities for significant professional growth by tackling modern creative challenges and leveraging emerging technologies. Candidates should view these challenges as stepping stones for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a series of high-performing visual assets for a specific marketing campaign. How do you incorporate performance data into your iterative design process?"

• "How would you approach developing visual assets for the UK market that align with a global brand identity? What specific considerations would you make for the UK audience?"

• "Discuss your experience or curiosity with AI creative tools like Midjourney or DALL·E. How do you see these tools impacting the future of graphic design, and how would you integrate them into your workflow here?"

• "Walk us through a project where you had to balance pixel-perfect execution with broader brand strategy or scalability. What were the trade-offs, and how did you manage them?" Company & Culture Questions:

• "What attracts you to Bjak's mission and its focus on building superior application platforms, particularly with AI integration?"

• "Our culture is described as 'lean, high-output' and 'very flat.' How do you thrive in such an environment, and what are your expectations for collaboration and ownership?"

• "How do you stay updated on the latest design, motion, and AI trends, and how do you incorporate that learning into your work?"

• "Describe a time you had to deliver under tight deadlines. How did you manage your time and ensure quality?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by highlighting key skills. For each project, clearly state the objective, your role, the tools used, and the impact/results.

• Tell the Story: Don't just show the final assets; explain the "why" behind your creative decisions. Detail your thought process, challenges overcome, and how you arrived at the solution.

• Quantify Success: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs. For example, "This ad campaign resulted in a 15% increase in click-through rate."

• Highlight AI and Motion: Dedicate specific sections or clearly label projects that showcase your AI tool usage and motion graphics skills.

• Be Ready for Deep Dives: Prepare to discuss specific technical aspects of your work, your workflow, and your understanding of performance metrics.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency (including AI), and a cultural fit for Bjak's fast-paced, results-oriented environment. Practical examples and data-backed achievements are key.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application directly through the provided link on ashbyhq.com.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of experience in graphic and motion design, emphasizing digital-first projects, AI tool experience, and results achieved. Use keywords from the job description.

• Curate a Powerful Portfolio: Select your strongest, most relevant work that showcases your proficiency in Adobe Creative Suite, Figma, After Effects, and your ability to create conversion-focused visuals. Ensure it includes examples of motion graphics and highlights your use of AI tools.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, articulating your design process, challenges, and the impact of your work. Be ready to discuss your approach to performance optimization and brand consistency.

• Research Bjak: Understand their mission, their success in Southeast Asia, and their expansion into AI-integrated applications. Consider how your creative vision aligns with their "global-first brand" and "flat organization" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.