Midweight Graphic Designer (12 month contract)

📍 Job Overview

Job Title: Midweight Graphic Designer (12-month contract)

Company: Guzman y Gomez

Location: Surry Hills, New South Wales, Australia

Job Type: Full-time, Contract

Category: Creative & Design Operations

Date Posted: 2026-07-26

Experience Level: 3-5 years

Remote Status: On-site

🚀 Role Summary

• Execute high-volume, multi-channel marketing campaigns with a focus on campaign delivery and asset creation across digital, social, print, and in-restaurant touchpoints.

• Translate creative briefs into high-quality, production-ready visual assets, ensuring brand consistency and adherence to technical specifications.

• Support the Senior Graphic Designer in developing key visuals and managing comprehensive campaign builds for a fast-paced food and beverage brand.

• Collaborate closely with cross-functional teams, including strategists and stakeholders, to ensure seamless campaign execution and asset library maintenance.

📝 Enhancement Note: This role is positioned within a "Creative & Design Operations" category, focusing on the execution and delivery aspects of creative campaigns. The emphasis on "high-volume, multi-channel campaigns" and "execution at pace" highlights the need for operational efficiency and project management skills within the design function, typical of GTM operations.

📈 Primary Responsibilities

• Independently deliver finished design work for digital, social media, print collateral, in-restaurant signage, and broader campaign initiatives.

• Translate creative briefs into compelling visual outcomes, requiring strong interpretation skills and minimal supervision.

• Adapt core campaign creative into a multitude of formats, ensuring brand consistency and adherence to diverse technical specifications.

• Build and resize comprehensive asset suites across all required formats, specifications, and platforms.

• Ensure all artwork is production-ready, meeting all technical requirements for print, digital, and other media.

• Provide direct support to the Senior Graphic Designer for key visuals and the development of major campaign builds.

• Collaborate effectively with the Senior Graphic Designer, videographers, strategists, and other key stakeholders to achieve campaign objectives.

• Maintain and organize campaign design systems and comprehensive asset libraries for efficient retrieval and reuse.

• Proactively manage multiple job queues and deadlines, identifying and flagging potential risks to project timelines.

• Participate actively in creative reviews, offering and incorporating constructive feedback to elevate design quality.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational rigor. The need to "adapt campaign creative into multiple formats," "build and resize asset suites," and "maintain campaign design systems and asset libraries" points to a strong requirement for systematic workflow management and asset operationalization, crucial for GTM.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and proficiency in design principles is expected.

Experience: 3–5 years of dedicated graphic design experience, preferably within an agency or an in-house marketing/creative department.

Required Skills:

• Proven proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and After Effects.

• Demonstrated ability to deliver finished design assets independently with minimal oversight and guidance.

• Strong capacity to interpret creative briefs accurately and proactively ask clarifying questions.

• Solid understanding and application of layout principles, typography, composition, and visual hierarchy.

• Experience working across multiple channels (digital, social, print) and adapting creative assets for various formats.

• Reliability in meeting turnaround times and comfort in managing multiple campaign briefs concurrently.

• Accountability for design quality and deadlines, with a proactive approach to seeking and applying feedback. Preferred Skills:

• Experience with motion graphics or animation for social media content.

• Familiarity with project management tools (e.g., Asana, Trello) for workflow tracking.

• Understanding of fast-food or QSR (Quick Service Restaurant) industry aesthetics and campaign strategies.

• Basic knowledge of video editing or post-production principles.

📝 Enhancement Note: The experience requirement (3-5 years) and the specific software proficiencies (Adobe Creative Suite) are standard for a midweight designer. The emphasis on "delivering finished assets with minimal oversight" and "managing multiple campaign briefs" indicates a need for strong operational discipline, a key trait for GTM operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a robust portfolio showcasing a range of completed projects across digital, social media, and print mediums.

• Include case studies that highlight the process of adapting campaign creative into multiple formats and asset suites, emphasizing efficiency.

• Showcase examples of production-ready artwork, detailing technical considerations and quality assurance steps.

• Present evidence of working within a brand guideline system, ensuring consistency across diverse campaign materials. Process Documentation:

• Provide examples of how you have managed design workflows from brief to final delivery, including any personal systems for tracking multiple jobs and deadlines.

• Illustrate your approach to asset management and library maintenance, ensuring organized and accessible project files.

• Showcase how you have adapted creative concepts for different channels and specifications, demonstrating scalability and efficiency.

📝 Enhancement Note: For a role focused on campaign execution and asset delivery, the portfolio should emphasize not just aesthetic quality but also the operational aspects of design: process, efficiency, scalability, and adherence to brand systems. This aligns with the GTM need for repeatable and optimized creative operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Midweight Graphic Designer with 3-5 years of experience in Sydney, Australia, a competitive salary range for this 12-month contract is estimated between AUD $70,000 - $90,000 per annum, commensurate with experience and the contract duration. This estimate reflects the cost of living and typical compensation for creative roles in the Sydney metropolitan area.

Benefits:

• 12-month fixed-term contract offering defined project scope and duration.

• Opportunity to work with a leading, vibrant brand in the fast-food and hospitality sector.

• Exposure to high-volume, multi-channel campaign execution and development.

• Collaborative team environment with opportunities for professional development.

• Potential for future contract extensions or permanent opportunities based on performance and business needs.

Working Hours: This is a full-time role. Standard working hours are typically 40 hours per week, with expectations for timely delivery of campaign assets. Flexibility may be available, but the role requires on-site presence to facilitate collaboration and project execution.

📝 Enhancement Note: The salary range is an estimation based on typical Sydney market rates for a midweight graphic designer with the specified experience. The benefits highlight the contractual nature of the role and the exposure to high-impact marketing operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fast-food and Mexican Kitchen (QSR - Quick Service Restaurant). Guzman y Gomez is known for its commitment to "clean food" with no added preservatives, artificial flavours, or colours.

Company Size: Guzman y Gomez is a large, established company with a significant presence in Australia and internationally, implying a structured corporate environment with dedicated marketing and creative teams.

Founded: Guzman y Gomez was founded in 2006, signifying a dynamic and growing company with a modern approach to branding and marketing within the competitive QSR landscape.

Team Structure:

• The design function likely operates within a broader Marketing or Brand department, potentially comprising a Senior Graphic Designer, this Midweight Graphic Designer, and potentially other specialists (e.g., copywriters, digital marketers).

• The reporting structure will likely place this role under the Senior Graphic Designer, with overall oversight from a Marketing Manager or Head of Brand.

• Cross-functional collaboration is essential, involving close work with strategists, videographers, and various business stakeholders to ensure campaign alignment and successful delivery. Methodology:

• Guzman y Gomez emphasizes data-driven campaign execution, requiring designers to produce assets optimized for performance across various channels.

• Workflow planning and optimization are critical for managing high-volume campaign demands, necessitating efficient design processes and asset management.

• Automation and efficiency practices are likely employed to streamline asset creation and adaptation, ensuring timely delivery for multi-channel campaigns.

Company Website: https://www.guzmanygomez.com/

📝 Enhancement Note: Understanding Guzman y Gomez's QSR industry context is crucial. Their focus on "clean food" and "reinventing fast-food" suggests a brand that values authenticity and quality, which should be reflected in the design output. The operational demands of a high-volume QSR brand mean this role is about efficient, scalable creative delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Midweight Graphic Designer, indicating a level of autonomy and responsibility beyond junior roles. The focus is on execution and independent delivery of design assets within established campaign frameworks. It's a key contributor role within the creative operations pipeline.

Reporting Structure: The designer will report to the Senior Graphic Designer, working collaboratively on campaign builds and receiving guidance on complex visual tasks. This structure allows for mentorship and skill development while ensuring operational alignment.

Operations Impact: This role directly impacts the brand's market presence and customer engagement through the consistent and effective delivery of campaign creative across all touchpoints. High-quality, on-time asset delivery is critical for successful Go-To-Market (GTM) strategies in the QSR sector.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (e.g., After Effects for motion graphics) and campaign adaptation techniques.

• Brand Understanding: Gain in-depth knowledge of QSR marketing and brand strategy, becoming an expert in Guzman y Gomez's visual language and campaign mechanics.

• Project Ownership: Potential to take on more ownership of smaller campaign elements or specific asset types over the contract period.

• Networking: Build relationships with a diverse team of marketing professionals, potentially opening doors for future opportunities within Guzman y Gomez or the broader industry.

📝 Enhancement Note: While primarily a contract role, the emphasis on "campaign delivery machine" and direct support to senior roles suggests this position is a valuable stepping stone. Growth here is measured by operational efficiency, breadth of asset creation, and contribution to successful campaign rollouts.

🌐 Work Environment

Office Type: The role is based on-site at Guzman y Gomez's Surry Hills office, indicating a dynamic, collaborative office environment typical of creative teams within established companies.

Office Location(s): Level 2, 64-76 Kippax Street, Surry Hills, New South Wales, 2010, Australia. This location is in a well-connected urban area, offering accessibility for employees.

Workspace Context:

• The workspace is designed for collaboration, fostering interaction between designers, strategists, and other marketing team members to facilitate campaign development.

• Access to standard design tools and technology, including the Adobe Creative Suite, is expected. The team likely utilizes shared drives or asset management systems for project collaboration.

• Opportunities for direct interaction with the Senior Graphic Designer and cross-functional teams are inherent to the role, supporting efficient workflow and problem-solving.

Work Schedule: This is a full-time, on-site position. While the standard 40-hour work week applies, the fast-paced nature of campaign execution may require flexibility to meet deadlines. The on-site requirement is crucial for real-time collaboration and efficient production processes.

📝 Enhancement Note: The on-site requirement in a collaborative Surry Hills office underscores the importance of team synergy and immediate feedback loops for efficient campaign execution, a hallmark of effective GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and design skills against the job requirements.

• Portfolio Review & Technical Interview: A session, likely with the Senior Graphic Designer, to walk through your portfolio, discussing specific projects, your design process, and your experience with asset adaptation and production. Expect questions on your proficiency with Adobe Creative Suite and handling multi-channel campaigns.

• Skills Assessment/Creative Challenge: Potentially a small design task or a scenario-based question to evaluate your ability to interpret briefs, work under pressure, and deliver production-ready assets within a simulated timeframe.

• Team/Stakeholder Interview: An opportunity to meet other members of the marketing or creative team to assess cultural fit and collaborative potential.

Portfolio Review Tips:

• Curate your portfolio to prominently feature examples of multi-channel campaign execution and asset adaptation.

• Clearly articulate your role, the process, the tools used, and the outcome for each relevant project.

• Highlight specific instances where you managed multiple deadlines or adapted creative for different formats and specifications.

• Be prepared to discuss your understanding of brand consistency and production-readiness. Challenge Preparation:

• Familiarize yourself with Guzman y Gomez's current branding and recent marketing campaigns.

• Be ready to demonstrate your ability to quickly interpret a brief and outline a creative approach.

• Practice articulating your design decisions and rationale clearly and concisely.

📝 Enhancement Note: The interview process emphasizes practical skills and operational efficiency. For a GTM-focused role, demonstrating the ability to translate creative briefs into scalable, production-ready assets under time constraints is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe InDesign, Illustrator, and Photoshop for asset creation and manipulation.

• Adobe After Effects: Strong working knowledge is essential for creating motion graphics and animated assets for digital and social channels.

• Digital Asset Management (DAM) Systems: Familiarity with organizing and retrieving assets from shared libraries or DAM platforms is beneficial for efficient workflow.

Analytics & Reporting:

• While not a primary focus, an understanding of how design assets perform on digital platforms (e.g., social media engagement rates, website click-through rates) can inform design choices and asset optimization. CRM & Automation:

• Not directly applicable to the core design tasks, but understanding how marketing automation platforms are used for campaign deployment can provide context for asset requirements.

📝 Enhancement Note: The technology stack is heavily focused on the Adobe Creative Suite, reflecting the core requirements for high-quality visual asset production and adaptation. Proficiency here is a direct operational requirement for GTM campaign execution.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality work on time, every time, crucial for maintaining campaign momentum.

• Brand Stewardship: Upholding and consistently applying Guzman y Gomez's brand guidelines across all creative outputs.

• Collaboration: Working effectively with a diverse team, sharing ideas, and contributing to a positive, productive environment.

• Adaptability & Agility: Comfort in a fast-paced environment, adapting to changing campaign needs and evolving creative briefs.

• Continuous Improvement: A willingness to learn, seek feedback, and refine processes for greater efficiency and impact.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with the Senior Graphic Designer, marketing strategists, and other creative professionals to ensure cohesive campaign development.

• Feedback Loops: Openness to constructive criticism and a proactive approach to incorporating feedback from peers and stakeholders.

• Knowledge Sharing: Contributing to a team environment where best practices for design, asset management, and campaign execution are shared and adopted.

📝 Enhancement Note: The culture values operational efficiency, brand consistency, and collaborative teamwork, all vital components for successful Go-To-Market (GTM) strategy execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of design requests and tight deadlines inherent in the fast-paced QSR industry. Mitigation involves strong personal organization, efficient workflows, and proactive communication.

• Brand Consistency: Ensuring unwavering brand consistency across a vast array of assets and channels, requiring meticulous attention to detail and adherence to brand guidelines.

• Adapting Creative: Translating core campaign concepts into diverse formats while maintaining visual impact and technical integrity. This requires creative problem-solving and technical skill.

• Stakeholder Management: Effectively communicating with and managing expectations of various stakeholders regarding design deliverables and timelines.

Learning & Development Opportunities:

• Campaign Strategy Exposure: Gaining practical insight into how design assets contribute to broader marketing and GTM strategies.

• Advanced Software Skills: Opportunity to hone skills in After Effects and potentially explore new design software or techniques relevant to modern campaign needs.

• Industry Experience: Developing a deep understanding of marketing operations within the competitive QSR sector.

• Portfolio Enhancement: Building a strong portfolio of executed, high-volume campaign work for future career advancement.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring resilience, strong project management, and a focus on efficient delivery, which are key for GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a single creative concept into multiple assets for different channels (e.g., Instagram story, Facebook ad, in-restaurant poster)." Preparation: Be ready to walk through your step-by-step process, highlighting efficiency gains and quality control measures.

• "How do you ensure brand consistency when working on multiple campaign assets simultaneously?" Preparation: Emphasize your reliance on brand guidelines, asset libraries, and meticulous checks.

• "Walk me through a project where you had to deliver finished artwork under tight deadlines. What were the challenges, and how did you overcome them?" Preparation: Select a relevant example from your portfolio and focus on your problem-solving and time management skills. Company & Culture Questions:

• "What do you know about Guzman y Gomez's brand and marketing approach?" Preparation: Research their current campaigns, brand values, and recent marketing efforts.

• "How do you approach collaboration with non-designers, such as strategists or marketing managers?" Preparation: Highlight your communication skills and ability to translate technical design requirements into understandable terms. Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best represent your ability to execute multi-channel campaigns and deliver production-ready assets.

• For each project, clearly articulate the brief, your role, your design process, the tools used, any challenges faced, and the final outcome.

• Be prepared to discuss specific asset adaptation techniques and your understanding of technical specifications for different media.

• Quantify your achievements where possible (e.g., "delivered X assets within Y timeframe").

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational execution capabilities. The ability to manage workflows, deliver on time, and maintain brand integrity are critical for this GTM-focused design role.

📌 Application Steps

To apply for this midweight graphic designer position:

• Submit your application through the provided SmartRecruiters link.

• Curate your portfolio to prominently feature examples of multi-channel campaign execution, asset adaptation, and production-ready artwork. Tailor it to showcase your ability to work efficiently and maintain brand consistency.

• Optimize your resume to highlight your 3-5 years of experience, proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects), and success in delivering finished assets under deadline pressure. Use keywords from the job description.

• Prepare for a portfolio walkthrough, focusing on articulating your design process, problem-solving skills, and how you manage multiple projects and deadlines. Practice presenting case studies that demonstrate operational efficiency.

• Research Guzman y Gomez's brand, their latest campaigns, and their commitment to "clean food." Understand their market position in the QSR industry to better align your application and interview responses with their operational and marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.