Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: BJAK

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-21

Experience Level: Senior (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creation of high-impact design assets, encompassing campaigns, social media, web, product visuals, and comprehensive marketing collateral.

• Drive the evolution and enhancement of BJAK's brand identity, ensuring unwavering clarity, consistent application, and premium execution across all consumer touchpoints.

• Foster deep collaboration with cross-functional teams, including marketing, content, product, and performance, to deliver on-brand creative solutions that demonstrably drive business results and support GTM strategies.

• Design for a diverse spectrum of audiences, including consumers, strategic partners, and internal stakeholders, requiring seamless adaptation of visual language to meet specific communication objectives.

• Maintain and meticulously refine BJAK’s brand guidelines, acting as a guardian of top-tier quality and consistency in all visual outputs.

📝 Enhancement Note: While the core role is Brand Design, its direct collaboration with marketing, content, product, and performance teams, and the focus on driving results through on-brand work, positions it closely with Marketing Operations and GTM support functions. The emphasis on strategy and cross-functional impact aligns with the operational aspects of brand management.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of impactful design assets for integrated marketing campaigns, social media initiatives, website enhancements, and product feature visualizations.

• Develop and maintain a cohesive and compelling brand identity that resonates with target audiences and differentiates BJAK in the market, ensuring all visual communications align with strategic brand objectives.

• Partner closely with the Marketing department to translate campaign briefs into visually stunning and effective creative materials that support lead generation and customer acquisition goals.

• Collaborate with the Product team to ensure all product-related visuals and user interface elements are aligned with brand aesthetics and enhance user experience.

• Work with the Content and Performance Marketing teams to optimize creative assets for various channels, focusing on engagement metrics and conversion rates.

• Champion the BJAK brand internally and externally, ensuring all stakeholders understand and adhere to brand guidelines.

• Mentor and guide junior designers, fostering a culture of creative excellence, constructive feedback, and continuous skill development within the design team.

• Contribute strategic insights and creative direction to the overall brand strategy, reporting directly to the Creative Manager.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational execution. The emphasis on "driving results," "on-brand work," and collaboration with performance teams suggests a strong connection to GTM operations. Mentoring junior designers points to team leadership within a design operations context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a strong preference for candidates who have worked in fast-paced, high-growth startup environments.

Required Skills:

• Proven expertise in brand storytelling through compelling visual design, with a portfolio that clearly demonstrates this capability.

• Exceptional ability to translate complex creative briefs into clean, engaging, and consistently on-brand visual assets.

• Strong balance between meticulous detail-oriented craft and a strategic understanding of overall brand direction and impact.

• Demonstrated initiative, project ownership, and a proactive approach to contributing innovative ideas.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for collaborative design and prototyping.

• Advanced proficiency in motion design tools such as Adobe After Effects and/or Premiere Pro.

• Strong command of fundamental design principles: layout, typography, composition, color theory, and brand consistency.

• Experience in mentoring junior designers and providing constructive creative direction.

• Excellent cross-functional collaboration and communication skills, with the ability to work effectively with diverse teams.

• Familiarity with digital design trends, motion principles, and an interest in leveraging emerging AI tools for design ideation and production. Preferred Skills:

• Experience in creating high-performing visual assets specifically for performance marketing campaigns.

• Experience in developing compelling commercial campaign visuals.

• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, templates, and the management of brand libraries for scalable execution.

📝 Enhancement Note: The required experience level and the mention of "startup environments" indicate a need for adaptability and a hands-on approach, common in operations roles. The emphasis on AI tools aligns with modern GTM and design operations trends. The preferred skills hint at advanced capabilities that can further optimize marketing and GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in brand storytelling and visual excellence, with a clear emphasis on impact and results.

• Demonstrations of design leadership, including examples of mentorship or guiding creative execution.

• Case studies detailing the process from brief to final execution, highlighting problem-solving and strategic thinking.

• Examples of work across diverse mediums (campaigns, social, web, product visuals, marketing materials) to showcase versatility.

• Evidence of maintaining and refining brand guidelines to ensure consistency and premium quality. Process Documentation:

• Examples of how you have translated complex briefs into actionable design plans.

• Demonstrations of your collaborative process with marketing, content, product, and performance teams.

• Your approach to maintaining and updating brand guidelines and ensuring their adoption.

• Case studies illustrating how your designs have driven specific business results or improved engagement metrics.

📝 Enhancement Note: A strong portfolio is critical for design roles, but for this role, it should also implicitly demonstrate an understanding of how design supports business objectives (GTM, marketing, product). The "process documentation" aspect should highlight efficiency and collaboration, mirroring operations principles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, and considering the company's emphasis on talent and growth, a competitive annual salary range of RM 70,000 - RM 120,000 is estimated. This range accounts for the strategic nature of the role, the impact on brand perception, and the leadership responsibilities.

Benefits:

• Competitive salary package, reflecting your experience and contributions.

• Significant opportunity for growth into a creative leadership role within a rapidly expanding company.

• Ownership of high-impact visual assets that will be seen by millions of users across the region.

• A dynamic and fast-moving team environment that highly values clear thinking, smart design execution, and innovation.

• A company culture that actively encourages creativity, experimentation, and the exploration of new design tools and methodologies, including AI.

• Hybrid working system, offering flexibility between in-office collaboration and remote work.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement. Specific daily schedules can be discussed to accommodate team collaboration and individual productivity needs, aligning with typical operational demands.

📝 Enhancement Note: The salary estimation is based on general market research for senior design roles in Malaysia, factoring in the specified experience level and the tech/startup context of BJAK. The benefits are directly extracted from the job description and framed to highlight value for a senior professional. The working hours are standardized as per industry norms for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Insurtech / Fintech. BJAK operates at the intersection of technology and insurance, aiming to digitize and revolutionize the insurance industry in Southeast Asia through innovative application platforms. This context implies a dynamic, fast-paced environment driven by technological advancement and market disruption.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization." This suggests a lean, agile structure where individual contributions are highly visible and impactful. The company is growing and building new applications, indicating a startup-like culture focused on rapid scaling and innovation.

Founded: BJAK has developed the "first and leading insurance platform in Southeast Asia" and is continuing its mission by building new applications, particularly integrating AI. This indicates a company with established success in its core market and a forward-looking vision for expansion and technological integration.

Team Structure:

• The design team is likely integrated within a broader marketing or product function, given the collaborative nature of the role.

• The Senior Brand Designer reports directly to the Creative Manager, indicating a clear reporting line for creative strategy and execution oversight.

• The organization emphasizes a "flat organization" structure, suggesting direct communication channels and reduced bureaucracy, fostering collaboration across departments. Methodology:

• BJAK's mission to create "successful businesses while contributing positively to society by making it more efficient" suggests a focus on impact and operational excellence.

• The emphasis on "engineering and product excellence" points to a data-driven and technically proficient approach to development and operations.

• The integration of AI in new applications highlights a commitment to cutting-edge technology and innovative problem-solving.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by innovation, efficiency, and a flat organizational structure. For a Senior Brand Designer, this means a high degree of autonomy, direct impact, and the opportunity to shape brand strategy within a tech-forward environment. Collaboration is key, especially in supporting marketing and product initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position within the creative function. It requires 5-8 years of experience, a strong portfolio, and the ability to lead and mentor. The role has direct reporting to the Creative Manager, suggesting a clear path for advancement within creative leadership.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure allows for focused guidance and strategic alignment while providing the designer with autonomy in execution and creative problem-solving. Collaboration with marketing, content, product, and performance teams is also a key aspect of the role's dynamics.

Operations Impact: The Senior Brand Designer's impact is crucial for BJAK's Go-To-Market (GTM) strategy. By crafting high-impact design assets and strengthening brand identity, this role directly influences customer perception, engagement, and conversion rates across all marketing channels. The visual execution of campaigns, web presence, and product interfaces is fundamental to attracting and retaining BJAK's 8 million+ users and driving business growth.

Growth Opportunities:

• Creative Leadership Path: The job explicitly mentions the "opportunity to grow into a creative leadership role," suggesting a potential pathway to becoming a Creative Manager or Head of Design, overseeing broader creative strategies and teams.

• Skill Development: Continuous learning is encouraged, particularly in emerging AI tools for design, motion graphics, and potentially VFX. This allows for specialization and staying at the forefront of design technology.

• Strategic Contribution: The role encourages contributing strategic insight to overall brand and design direction, offering opportunities to influence high-level marketing and GTM strategies beyond just visual execution.

• Cross-Functional Expertise: Working closely with product, marketing, and performance teams provides exposure to different facets of the business, enhancing understanding of how design integrates with broader operational goals.

📝 Enhancement Note: The growth analysis emphasizes the transition from execution to strategic leadership and specialization, aligning with typical career progression in operations-adjacent roles. The "Operations Impact" section frames the design role in terms of business outcomes, a key consideration for operations professionals.

🌐 Work Environment

Office Type: BJAK offers a Hybrid working system. This indicates a blend of in-office collaboration and remote flexibility. The office environment is likely designed to facilitate teamwork and creative brainstorming, while remote work allows for focused individual work.

Office Location(s): The role is based in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub in Malaysia, offering good accessibility and a vibrant working environment. Specific details about office amenities or accessibility would typically be available upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model and the company's flat structure suggest an environment that encourages open communication and cross-functional interaction, vital for seamless design integration with marketing and product development.

• Tools & Technology: The role requires expertise in industry-standard design software like Adobe Creative Suite and Figma, as well as motion graphics tools. The company also encourages the use of emerging AI tools, indicating a commitment to leveraging modern technology for efficiency and innovation in design operations.

• Team Interaction: Regular collaboration with the Creative Manager, marketing, content, product, and performance teams is expected, fostering a dynamic and engaging work experience. Opportunities for mentorship and knowledge sharing with junior designers are also part of the environment.

Work Schedule: The role involves approximately 40 working hours per week. The hybrid arrangement provides flexibility, allowing individuals to balance their work and personal lives while ensuring core collaboration hours are met. This flexibility is beneficial for managing design projects, especially those requiring deep focus or specific team syncs.

📝 Enhancement Note: The hybrid work environment and emphasis on collaboration align with modern workplace trends, particularly beneficial for roles that require both focused creative work and team synergy, akin to operational teams that need to coordinate closely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to highlight your most impactful brand design projects and leadership experience.

• Creative Assessment / Portfolio Review: A deeper dive into your portfolio with the Creative Manager and potentially other stakeholders. This stage will focus on your brand storytelling capabilities, design process, problem-solving approach, and understanding of how design drives business results. Be ready to discuss specific case studies in detail.

• Cross-functional Interviews: You may meet with members of the marketing, product, or performance teams to assess your collaboration style, communication skills, and ability to integrate design with broader GTM strategies.

• Final Interview: Likely with senior leadership to discuss cultural fit, long-term vision, and potential for growth within the company.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to shape brand identity, execute high-impact visuals, and drive measurable results. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the outcome (quantify results where possible, e.g., engagement increases, conversion improvements).

• Highlight Leadership: Include examples demonstrating your ability to mentor junior designers or lead creative initiatives.

• Showcase Versatility: Include a range of work across different mediums (campaigns, social, web, product) to demonstrate adaptability.

• Demonstrate Brand Acumen: Ensure your portfolio clearly reflects your understanding of brand consistency and your ability to evolve a brand identity.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and motion tools.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates real-world tasks, such as developing campaign visuals or evolving a brand element for a specific audience.

• Focus on demonstrating your strategic thinking, problem-solving skills, and ability to work efficiently under a time constraint.

• Clearly articulate your design decisions and their alignment with brand objectives and business goals.

📝 Enhancement Note: The interview process emphasizes not just creative skill but also strategic thinking, collaboration, and the ability to measure and articulate design's business impact – all critical components for operations-focused roles. Portfolio tips are geared towards demonstrating these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design, illustration, and photo editing tasks. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A key tool for collaborative design, prototyping, and UI/UX design, indicating a modern design workflow.

• Motion Design Tools: Expertise in Adobe After Effects and/or Premiere Pro for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

• While not explicitly listed as design tools, the role's collaboration with performance teams implies a need to understand and utilize data from analytics platforms (e.g., Google Analytics, social media analytics) to inform design decisions and measure campaign effectiveness.

• Familiarity with tools that track engagement metrics, conversion rates, and user behavior will be beneficial. CRM & Automation:

• No direct CRM or automation tools are listed for the designer role. However, understanding how marketing automation platforms and CRM systems are used by the marketing and sales teams can provide context for creating effective campaign assets designed to be deployed through these channels.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and motion tools highlights the technical requirements. The implication of working with performance analytics suggests an understanding of data-driven design, a common requirement in operational roles that aim to optimize performance.

👥 Team Culture & Values

Operations Values:

• Excellence and Impact: A strong emphasis on delivering "high-impact design assets" and achieving "premium execution" reflects a drive for quality and tangible results.

• Collaboration and Integration: Working closely with marketing, content, product, and performance teams underscores the value placed on cross-functional teamwork and seamless integration of design into broader business initiatives.

• Innovation and Experimentation: The company encourages creativity and experimentation, particularly with emerging AI tools, indicating a forward-thinking culture that embraces new technologies to enhance efficiency and output.

• Efficiency and Agility: The "fast-paced, high-iteration environment" and "flat organization" suggest a culture that values speed, adaptability, and efficient workflows.

• Data-Driven Insights: Collaboration with performance teams implies an appreciation for data in informing creative decisions and measuring success, aligning with a data-centric operational mindset.

Collaboration Style:

• Cross-Functional Partnership: The role requires active collaboration with various departments, necessitating strong communication skills and the ability to understand and cater to the needs of diverse stakeholders.

• Mentorship and Knowledge Sharing: The expectation to mentor junior designers fosters a culture of learning, support, and continuous improvement within the creative team.

• Strategic Alignment: Collaboration is geared towards achieving shared business objectives, ensuring that design efforts are aligned with marketing goals, product development, and overall company mission.

• Feedback Culture: Working in a high-iteration environment implies a willingness to give and receive constructive feedback to refine designs and processes.

📝 Enhancement Note: The culture and values emphasize a blend of creative passion and operational pragmatism – a need for both artistic vision and a results-oriented, collaborative approach. This is characteristic of many successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Effectively maintaining BJAK's premium brand identity while designing for varied audiences (consumers, partners, internal teams) and diverse campaign objectives requires strategic visual management.

• High-Paced, High-Iteration Environment: Adapting to a fast-moving startup culture with frequent iterations can be demanding, requiring resilience and efficient project management skills.

• Integrating AI Tools: Staying abreast of and effectively integrating emerging AI tools into the design workflow requires continuous learning and experimentation.

• Mentoring Junior Designers: Developing leadership and mentorship skills while managing personal design responsibilities adds a layer of complexity.

Learning & Development Opportunities:

• Creative Leadership Development: The explicit opportunity to grow into a leadership role provides a clear career trajectory and the chance to develop management and strategic planning skills.

• Mastering AI in Design: BJAK's encouragement to use AI tools offers a unique opportunity to become proficient in cutting-edge design technologies, gaining a competitive edge.

• Cross-Functional Learning: Working closely with marketing, product, and performance teams allows for deep understanding of different business functions and how design contributes to their success.

• Industry Exposure: Being part of a leading insurtech platform provides exposure to a dynamic and evolving industry, fostering continuous learning about market trends and consumer needs.

📝 Enhancement Note: Challenges are framed in terms of skill development and strategic adaptation, common in operations roles. Growth opportunities highlight career progression, technical skill enhancement, and broad business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining a strict brand identity with the need to create distinct visuals for different campaign objectives. How did you approach it?" (Focus on strategic thinking, brand guideline adherence, and audience adaptation).

• "How do you prioritize design tasks when working with multiple stakeholders (marketing, product, performance) who all have different immediate needs?" (Focus on project management, communication, and understanding of GTM priorities).

• "Walk me through a complex design project from brief to completion. What were the key challenges, how did you overcome them, and what was the measurable impact of your design?" (Focus on process, problem-solving, and ROI demonstration). Company & Culture Questions:

• "What excites you most about BJAK's mission and its position in the Southeast Asian insurtech market?" (Showcase research and genuine interest).

• "How do you see your design philosophy contributing to BJAK's brand evolution, especially with the integration of AI?" (Connect your skills to the company's strategic direction).

• "Describe your experience working in a flat organization or a fast-paced startup environment. How do you thrive in such settings?" (Highlight adaptability, initiative, and collaboration). Portfolio Presentation Strategy:

• Structure your narrative: For each case study, clearly outline the problem, your unique contribution, the process, the solution, and the results. Use visual aids effectively to tell the story.

• Quantify impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, higher conversion rates, improved brand recall).

• Highlight leadership and collaboration: Showcase instances where you mentored others or worked effectively with cross-functional teams. For this role, emphasize collaboration with marketing and performance teams.

• Be ready to discuss AI: Prepare to talk about your interest in or experience with AI design tools and how you envision them enhancing your work at BJAK.

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, operational efficiency in collaboration, and the ability to demonstrate tangible business impact, aligning with the expectations for roles supporting GTM and marketing operations.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application directly via the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong brand storytelling, visual excellence, design leadership, and measurable impact, particularly those related to campaigns or digital marketing.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, your proficiency with Adobe Creative Suite, Figma, and motion tools, and any experience with AI design tools. Quantify achievements where possible.

• Prepare for Case Study Discussion: Be ready to walk through 2-3 key projects from your portfolio, detailing your process, challenges, and the business outcomes achieved. Practice articulating your design strategy and how it aligns with BJAK's mission.

• Research BJAK: Thoroughly understand BJAK's mission, its leading position in the Southeast Asian insurtech market, and its focus on AI integration. Be prepared to discuss how your design approach aligns with their forward-thinking and efficiency-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.