Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer - UK

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-06-21

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (Remote-friendly with London focus)

🚀 Role Summary

• Drive high-impact visual design for marketing campaigns, social media, web, and advertising collateral.

• Translate creative briefs into bold, on-brand, and conversion-driven visual assets.

• Collaborate closely with content, video, and performance marketing teams to ensure cohesive campaign delivery.

• Leverage performance insights and feedback to adapt and optimize visuals, ensuring maximum effectiveness.

• Champion design quality and maintain brand consistency across all digital and physical touchpoints.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on driving business results through visual design. The responsibilities highlight a need for both creative execution and strategic application, particularly in marketing and conversion optimization. The "hybrid" work arrangement suggests a need for occasional in-person collaboration in London, despite the remote-friendly nature.

📈 Primary Responsibilities

• Conceptualize and execute compelling design assets for diverse marketing channels, including digital ads, social media posts, web banners, and short-form motion graphics, ensuring alignment with campaign objectives.

• Translate complex creative briefs into clear, impactful visual narratives that resonate with target audiences and drive desired actions, such as clicks, conversions, or engagement.

• Engage in cross-functional collaboration with content creators, video production teams, and performance marketing specialists to develop integrated campaigns that maintain a unified brand voice and visual identity.

• Analyze design performance data, user feedback, and A/B testing results to iteratively refine and optimize visual assets for improved effectiveness and ROI.

• Uphold and elevate BJAK's brand guidelines, ensuring consistent application of visual elements, typography, and color palettes across all brand touchpoints to reinforce brand recognition and trust.

• Support the product marketing function by creating clear, persuasive visual communication materials that effectively articulate product features, benefits, and value propositions to potential customers.

• Provide mentorship and guidance to junior designers, fostering their skill development and contributing to the overall growth and excellence of the design team.

📝 Enhancement Note: The primary responsibilities emphasize a blend of creative output and operational efficiency, typical of senior roles in fast-paced marketing environments. The focus on "conversion-driven visuals" and "performance insights" indicates a data-informed design approach, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred by employers for senior design roles, demonstrating a foundational understanding of design principles.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content production, with a proven track record of delivering high-impact visual solutions in a professional setting.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, color theory, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong command of Figma for collaborative design workflows and UI/UX considerations.

• Proficiency in motion design software such as After Effects and Premiere Pro for creating dynamic visual content.

• Experience or a strong interest in leveraging AI tools for design ideation, concept development, and production efficiency.

• Ability to translate creative briefs into bold, on-brand, and conversion-driven visuals tailored for marketing and advertising objectives.

• Proven ability to maintain design quality and brand consistency across a multitude of touchpoints.

• Capacity to work efficiently under pressure, iterate rapidly on designs, and meet stringent deadlines in a fast-paced environment. Preferred Skills:

• Experience in producing short-form advertisements or commercial visual assets for digital platforms.

• Exposure to performance marketing strategies and the creation of visually optimized assets for paid media campaigns.

• Familiarity with sound editing techniques or basic visual effects (VFX) for enhanced motion graphics.

• Understanding and practical application of templates, visual systems, and brand libraries to ensure scalability and consistency.

• Experience in mentoring junior designers, providing constructive feedback, and guiding their professional development.

📝 Enhancement Note: The required skills list is comprehensive, covering core design competencies, essential software proficiency, and an understanding of modern design workflows including AI integration. The preferred skills suggest a candidate who can hit the ground running in a performance-oriented marketing context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing a range of high-impact design work, emphasizing clean execution, compelling storytelling, and evidence of design leadership.

• Demonstrate the ability to translate creative briefs into bold, on-brand, and conversion-driven visuals, with examples of how designs have met specific objectives.

• Include case studies or examples that highlight the process of adapting and optimizing visuals based on performance insights and feedback, showcasing iterative design improvements.

• Showcase proficiency in maintaining design quality and consistency across various brand touchpoints, illustrating a strong grasp of brand systems. Process Documentation:

• Examples of design workflows, from initial concepting and brief interpretation to final asset delivery, demonstrating an organized and efficient approach.

• Demonstrate how design processes incorporate feedback loops and collaboration with cross-functional teams (content, video, marketing) to achieve cohesive campaign outcomes.

• Showcase how performance insights are integrated into the design process, illustrating an iterative approach to optimization and continuous improvement.

📝 Enhancement Note: For a senior design role, the portfolio is paramount. The emphasis here is not just on the final aesthetic but on the strategic thinking, problem-solving process, and quantifiable impact of the design work. This aligns with a results-oriented operations mindset.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

• This range is typical for a Senior Graphic Designer role in London, reflecting the city's cost of living and the demand for experienced creative professionals. The final compensation will be determined by the candidate's specific qualifications, skills, and relevant experience. Benefits:

• Competitive Salary: A strong base salary recognizing the senior level and expertise required.

• Growth Pathways Into Creative Leadership: Opportunities for career advancement and development into leadership positions within the design function.

• Ownership of High-Impact Visuals: The chance to create and own visuals seen by millions of users, providing significant professional recognition and portfolio building.

• Fast-Moving Team Environment: Work within a dynamic team that values smart design, experimentation, and efficient execution, fostering a culture of continuous learning and innovation.

• Remote-Friendly Environment: Flexibility to work remotely, balanced with a focus on BJAK's London expansion, suggesting potential for both remote work and in-office collaboration.

Working Hours: 40 hours per week.

• While the role is remote-friendly, standard full-time working hours are expected, with flexibility often available in terms of start and end times, provided business needs and collaboration with global teams are met.

📝 Enhancement Note: The salary range is explicitly provided and aligns with industry benchmarks for senior design roles in a major UK city. The benefits highlight career progression and ownership, which are key motivators for senior talent. The "remote-friendly" nature with a London focus is a common hybrid model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform Development, AI-integrated Applications)

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization," suggesting a growing but focused team, likely in the startup or scale-up phase. The mention of "8 million users" implies a significant user base and market presence.

Founded: BJAK has developed the "first and leading insurance platform in Southeast Asia," indicating a history of innovation and market leadership, now expanding into new AI-driven applications.

Team Structure:

• BJAK operates under a "very flat organization," implying direct access to senior leadership and a collaborative, less hierarchical structure where individual contributions are highly valued.

• The design team is expected to be integrated with other functions like content, video, and performance marketing, fostering close cross-functional collaboration.

• Senior designers are expected to mentor junior members, indicating a team structure that supports skill development and knowledge sharing. Methodology:

• BJAK emphasizes "engineering and product excellence" and expects all members to be "hands-on" and contribute directly to the company's mission.

• The company is actively building "new, superior applications in emerging use cases as applications become increasingly integrated with AI," highlighting a forward-thinking, innovation-driven approach.

• Designers are expected to "move fast and don’t do fluff," focusing on work that "makes things work, convert, and capture attention," indicating a results-oriented, agile methodology.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by agility, a flat hierarchy, and a strong focus on product excellence and innovation, particularly with AI. This environment is ideal for proactive individuals who thrive on ownership and direct impact. The company's success in Southeast Asia suggests a robust understanding of market dynamics and scalability.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a highly experienced individual contributor with the potential for leadership. Responsibilities extend beyond execution to include strategic input, mentorship, and driving significant design initiatives. The role is crucial in shaping the company's visual identity and its effectiveness in market engagement.

Reporting Structure: While the organization is flat, a Senior Graphic Designer would likely report to a Head of Design, Creative Director, or a Marketing Lead. They would also work closely with and influence marketing, content, and product teams.

Operations Impact: The Senior Graphic Designer's work directly impacts BJAK's brand perception, marketing campaign effectiveness, and ultimately, conversion rates and user acquisition. By creating "high-impact," "conversion-driven visuals," the role is integral to the Go-To-Market (GTM) strategy and revenue generation efforts. Their ability to maintain brand consistency and adapt to performance data directly supports scalable growth.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for growth into leadership roles, such as Lead Designer, Creative Director, or Head of Design, with opportunities to manage teams and define creative strategy.

• Specialization & AI Integration: Deepen expertise in specific areas like motion design, AI-driven design workflows, or performance-focused visual creation, becoming a subject matter expert.

• Strategic Impact: Contribute to broader company strategy by influencing brand direction, marketing effectiveness, and product communication through design.

📝 Enhancement Note: The career trajectory for a Senior Graphic Designer at BJAK appears to focus on both creative leadership and strategic contribution, with a clear emphasis on driving business outcomes through design, which is a key aspect of revenue and marketing operations.

🌐 Work Environment

Office Type: The role is described as "remote-friendly," suggesting a flexible work environment. However, the emphasis on "BJAK's London expansion" implies that while remote work is supported, there may be an expectation for occasional presence in a London-based office or co-working space for key meetings, team building, or collaborative sessions. This points towards a hybrid work model.

Office Location(s): While not explicitly stated, the role's focus on "BJAK's London expansion" and the requirement for the candidate to be "Based in the UK" suggests that London will be the primary hub for any in-person interactions or team gatherings.

Workspace Context:

• Collaborative Environment: The flat organization and cross-functional nature of the role necessitate a highly collaborative workspace, whether virtual or in-person, encouraging open communication and idea sharing.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and an openness to integrating AI tools will be central to the workspace.

• Team Interaction: Opportunities for direct interaction with marketing, content, and product teams are expected, fostering a dynamic and integrated working experience.

Work Schedule: Standard full-time hours (40 hours/week) are expected, with the flexibility often associated with remote-friendly environments. This allows for efficient workflow management and balancing personal commitments with project deadlines, crucial for creative roles that may require focused work periods.

📝 Enhancement Note: The "remote-friendly" designation, coupled with the London focus, indicates a hybrid model. Candidates should be prepared for a blend of independent remote work and potential in-person collaboration in London.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements. Be prepared to briefly articulate your design philosophy and key career achievements.

• Design Challenge/Case Study: A practical exercise, potentially involving a creative brief or a request to present a past project in detail. Focus on showcasing your problem-solving process, strategic thinking, and how you achieve conversion-driven results.

• Team/Hiring Manager Interview: A discussion about your experience, approach to collaboration, mentorship style, and how you integrate performance insights into your design work. Demonstrate your understanding of BJAK's mission and culture.

• Final Interview (Potentially with Leadership): A conversation to assess cultural fit, long-term potential, and strategic alignment with BJAK's growth objectives.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate your ability to create high-impact, conversion-driven visuals and your design leadership.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges faced, your creative process, the solutions implemented, and, crucially, the measurable results or impact achieved (e.g., increased engagement, higher conversion rates).

• Highlight AI Integration: If applicable, explicitly show how you've used AI tools in your workflow, detailing the benefits and outcomes.

• Demonstrate Brand Consistency: Include examples that show your ability to create visually cohesive campaigns across multiple channels.

• Prepare for Discussion: Be ready to speak articulately about your design decisions, your iterative process, and how your work contributes to business goals.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Impact: Frame your approach and solutions around driving conversions and meeting business objectives, not just aesthetic appeal.

• Showcase Process: Clearly articulate your thought process, including research, ideation, iteration, and how you would measure success.

• AI Exploration: Be ready to discuss how you might leverage AI tools to enhance efficiency or explore creative directions for the challenge.

📝 Enhancement Note: The interview process emphasizes a practical, results-oriented approach, mirroring operations methodologies. Candidates must be prepared to demonstrate not only creative skill but also strategic thinking and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all core graphic design tasks.

• Figma: Critical for collaborative design workflows, prototyping, and potentially UI/UX elements within marketing assets.

• After Effects: Required for creating engaging motion graphics, animations, and short-form video content.

• Premiere Pro: Necessary for editing and producing video assets, including short-form ads and social media content.

Analytics & Reporting:

• While not a primary design tool, familiarity with how design assets perform within analytics platforms (e.g., Google Analytics, social media ad managers) is beneficial for optimizing visuals based on performance data. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but understanding how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns is advantageous.

📝 Enhancement Note: The technology stack is standard for a senior motion and graphic designer, with a strong emphasis on creative software. The inclusion of AI tools indicates a forward-looking approach to design production.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A commitment to "engineering and product excellence," translating to a drive for high-quality, impactful design that directly contributes to business goals.

• Hands-On Contribution: All team members are expected to be "hands-on" and contribute directly, fostering a culture of initiative and accountability.

• Agility & Speed: The ethos of "move fast and don’t do fluff" emphasizes efficiency, rapid iteration, and a focus on actionable outcomes over bureaucracy.

• Innovation & AI Integration: A proactive embrace of new technologies, particularly AI, to enhance creative processes and develop "superior applications."

• Data-Driven Iteration: A willingness to "explore new visual directions and iterating based on what works," suggesting a data-informed approach to creative decision-making.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with content, video, and performance marketing teams, requiring strong communication and partnership skills to deliver cohesive campaigns.

• Flat Organization Dynamics: Open communication and direct feedback are likely encouraged given the flat organizational structure, fostering a more egalitarian and collaborative team environment.

• Mentorship & Knowledge Sharing: Senior designers are expected to mentor juniors, promoting a culture of learning, growth, and shared expertise within the design team.

📝 Enhancement Note: BJAK's culture values direct contribution, speed, and innovation. The design team operates within this framework, emphasizing collaboration and a data-informed approach to creative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "work fast, iterate quickly, and meet tight deadlines" while maintaining "clean design, smooth motion, and sharp typography" requires excellent time management and prioritization skills.

• AI Integration Learning Curve: Adapting to and effectively leveraging new AI tools for design concepting and production may present a learning curve, requiring continuous learning and experimentation.

• Conversion-Driven Creativity: Translating creative briefs into "bold, on-brand, conversion-driven visuals" demands a strategic mindset that balances artistic expression with measurable marketing objectives.

• Maintaining Brand Consistency in Rapid Growth: As BJAK expands and introduces new applications, ensuring consistent brand application across evolving touchpoints will be a continuous challenge.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become proficient in cutting-edge AI tools for design, potentially leading to specialization in AI-augmented creative workflows.

• Creative Leadership Development: Clear pathways and potential mentorship for advancing into creative leadership roles, managing design projects and teams.

• Performance Marketing Insights: Gaining deeper understanding and practical experience in how design directly impacts performance marketing metrics and ROI.

• Cross-functional Skill Expansion: Exposure to and collaboration with content, video, and product teams can broaden understanding of integrated marketing strategies.

📝 Enhancement Note: The role offers significant opportunities for growth by tackling modern design challenges, including AI integration and performance optimization, within a dynamic company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a successful marketing campaign. What was your process, and what were the results?" (Focus on your strategic approach, problem-solving, and quantifiable impact.)

• "How do you balance maintaining brand consistency with exploring new visual directions, especially in a fast-paced environment?" (Highlight your understanding of brand systems and your iterative design process.)

• "Walk us through a project where you used performance data to optimize a design. What metrics did you track, and how did they influence your decisions?" (Demonstrate your data-driven mindset and ability to iterate for results.) Company & Culture Questions:

• "What excites you about BJAK's mission and its use of AI in its applications?" (Show you've researched the company and understand its strategic direction.)

• "How do you approach collaboration with non-design teams like content or performance marketing?" (Emphasize your communication skills and ability to work cross-functionally.)

• "Given our flat organization, how do you see yourself contributing to the team's overall success and culture?" (Reflect on your proactive nature and ability to thrive in an agile environment.) Portfolio Presentation Strategy:

• Structure Your Presentation: For each project, follow a clear narrative: Problem/Brief -> Your Role & Process -> Creative Solution -> Results/Impact.

• Quantify Your Impact: Use data and metrics wherever possible to demonstrate the effectiveness of your designs (e.g., "increased click-through rates by X%," "boosted engagement by Y%," "contributed to Z conversions").

• Highlight Leadership: For senior roles, emphasize projects where you took initiative, mentored others, or influenced strategic design decisions.

• Showcase AI Use: If you used AI tools, explain how they enhanced your workflow, creativity, or the final output.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you'd apply your skills to BJAK's specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, results-oriented approach aligned with operations principles.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience directly relevant to graphic design, motion design, marketing campaigns, conversion optimization, and any AI tool usage. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your ability to create high-impact, conversion-driven visuals, and demonstrate design leadership. Ensure each project clearly articulates the brief, your process, and measurable results.

• Prepare for a Design Challenge: Be ready to tackle a practical design exercise or a detailed case study presentation that requires strategic thinking and problem-solving.

• Research BJAK: Understand their mission, their insurance platform in Southeast Asia, their expansion into AI, and their company culture. Prepare to discuss how your design philosophy aligns with their values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.