Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Yassir

Location: Alexandria, Egypt & Cairo, Egypt

Job Type: Fulltime

Category: Product Design / Fintech Design

Date Posted: 2026-06-21

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end product design for core financial product squads, encompassing both consumer-facing personal banking and business-facing merchant portals.

• Translate intricate financial workflows, such as onboarding, KYC verification, payment initiation, and settlement dashboards, into intuitive, trustworthy, and user-friendly interfaces.

• Establish and evolve the design language for the Yassir Financial Services product family, ensuring consistency and coherence with the broader Yassir superapp across multiple platforms.

• Drive user research and usability testing to gather actionable insights that inform product strategy and design decisions, contributing to a data-driven product development process.

📝 Enhancement Note: The role explicitly mentions ownership of design for "Consumer Experience (our personal banking and wallet product) or Business Domain (our merchant and enterprise banking portal)," indicating a strategic focus on either B2C or B2B financial products within the Yassir ecosystem. The emphasis on "establishing the design language" and "setting the design bar" suggests this is a pivotal, foundational role for the Yassir FS team.

📈 Primary Responsibilities

• Own the complete design lifecycle for a product squad, from initial discovery and user research through to final implementation and post-launch analysis.

• Develop user-centric designs for complex financial flows, including onboarding, Know Your Customer (KYC) and Know Your Business (KYB) verification, payment initiation, wallet management, and settlement dashboards, ensuring simplicity and trustworthiness.

• Collaborate closely with Product Managers to define design strategy, critically assess product assumptions, and deliver high-quality design solutions within aggressive timelines.

• Design solutions that adhere to stringent regulatory and compliance requirements (e.g., KYC/KYB tiers, transaction limits, AML disclosures) without compromising user experience.

• Build, maintain, and scale a robust design system with reusable components that ensure consistency across the Yassir FS product suite, including consumer mobile apps (iOS + Android), the merchant web portal, and agent interfaces.

• Produce detailed, developer-ready design specifications and actively monitor implementation to guarantee design fidelity and quality at launch.

• Clearly articulate design rationale and present work to cross-functional stakeholders, including product, engineering, and business leaders, fostering alignment and buy-in.

• Conduct user research and usability testing to gather qualitative and quantitative feedback, translating findings into impactful product improvements.

• Mentor and provide constructive feedback to junior designers, contributing to the overall growth and elevation of the design team's craft and standards.

• Champion accessibility standards and localization efforts, ensuring interfaces function flawlessly for both Left-to-Right (LTR) and Right-to-Left (RTL) layouts, catering to a diverse user base including Arabic and French speakers.

• Actively participate in shaping the design culture, processes, and quality standards within Yassir Financial Services.

📝 Enhancement Note: The responsibilities highlight a blend of strategic (design language, culture shaping) and tactical (design handoffs, component building) tasks, characteristic of a senior role. The explicit mention of regulatory constraints (KYC/KYB, AML) and the need to design for both LTR and RTL layouts are critical differentiators for roles in the fintech space, particularly in the MENA region.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Interaction Design, Computer Science, or a related field, or equivalent demonstrated professional experience. Experience:

• 6+ years of professional experience in digital product design, with a strong portfolio showcasing product thinking, visual craft, and the ability to manage complex user flows.

• Prior experience in fintech, banking, payments, or similarly regulated and complex product domains is highly preferred.

• Proven track record of designing for complex scenarios, including multi-step financial flows, state-heavy user interfaces, data-intensive dashboards, and comprehensive error/edge-case handling.

• Experience designing natively for iOS, Android, and web platforms (responsive design). Required Skills:

• Advanced proficiency in Figma, including expertise in component architecture, auto-layout, and design token management.

• Demonstrated experience in building and contributing to scalable design systems.

• Deep understanding of iOS and Android design languages, platform standards, and system behaviors.

• High proficiency in creating high-fidelity prototypes to effectively communicate interaction design intent.

• Strong knowledge of fundamental design principles and the end-to-end product development lifecycle.

• Excellent written and verbal communication skills in both English and Arabic.

• Adaptability and resilience in high-ambiguity, "build-from-scratch" environments, with the ability to make sound decisions with incomplete information and pivot quickly. Preferred Skills:

• Experience designing for Arabic-speaking or French-speaking markets, including specific considerations for RTL layout.

• Previous experience at a high-growth fintech, digital bank, or payments company within the MENA region.

• French language proficiency is considered a significant advantage.

📝 Enhancement Note: The requirement for 6+ years of experience and advanced Figma skills, particularly in component architecture and design tokens, points towards a senior individual contributor role focused on building scalable design systems. The preference for fintech experience and Arabic/French market knowledge is crucial for this specific role and region.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of design projects, from problem definition and user research to final shipped product.

• Showcase a strong understanding of complex financial flows and how to simplify them for end-users, including examples of KYC, payments, or wallet management features.

• Highlight experience in designing for multiple platforms (iOS, Android, Web) and maintaining design consistency across them.

• Present case studies that detail your design process, rationale, and the impact of your design decisions, ideally with quantifiable outcomes.

• Include examples of your contribution to or creation of design systems and reusable components. Process Documentation:

• Provide case studies that clearly outline your design process, including user research methodologies, ideation techniques, wireframing, prototyping, and usability testing.

• Document how you collaborated with Product Managers and Engineers throughout the product development lifecycle, detailing your approach to handoffs and implementation reviews.

• Showcase your ability to work within and navigate regulatory constraints, explaining how you balanced compliance requirements with user experience goals.

• Illustrate your approach to designing for localization and accessibility, including specific examples of RTL layout implementation.

📝 Enhancement Note: For a Senior Product Designer role, particularly in a regulated industry like fintech, the portfolio must go beyond aesthetics. It needs to demonstrate strategic thinking, problem-solving for complex user journeys, cross-platform design capabilities, and a strong understanding of design systems and collaboration within a product team.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (5-10 years), seniority, and location (Egypt), a competitive salary range for a Senior Product Designer is estimated between EGP 40,000 - EGP 80,000 per month. This range is an estimate and can vary based on the candidate's specific experience, skills, and negotiation. Benefits:

• Comprehensive health insurance coverage for employees and potentially dependents.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Potential for stock options or performance-based bonuses, reflecting the growth potential of Yassir FS.

• Access to the Yassir superapp's ecosystem and potential employee benefits associated with it.

• Relocation assistance for candidates moving to Egypt, if applicable. Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with flexibility expected due to the nature of product development and potential for hybrid work.

📝 Enhancement Note: Salary ranges for senior roles in Egypt can vary significantly. The provided estimate is based on industry benchmarks for senior design roles with specialized experience (like fintech) in major Egyptian cities, factoring in the cost of living and market demand. Benefits are typical for tech companies in the region but can be more generous depending on Yassir's specific offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Technology (Fintech, Superapp)

Company Size: Yassir is a rapidly growing superapp platform. While the exact size of Yassir FS (Financial Services) is not specified, the broader Yassir organization is likely in the growth-stage to established tech company bracket, employing hundreds or potentially thousands of individuals globally. This implies a dynamic, fast-paced environment with ample opportunities for impact.

Founded: Yassir was founded in 2017. Yassir Financial Services is described as a "young domain inside a proven superapp," suggesting it's a newer division within a well-established company, offering a blend of startup agility and corporate resources.

Team Structure:

• The Senior Product Designer will be part of the Yassir Financial Services (FS) division, likely within a dedicated Product Design team.

• This team is expected to be growing, with the Senior Designer expected to mentor junior team members.

• Close collaboration with Product Managers, Engineers, and leadership within specific product squads is a core aspect of the role.

• The design team aims to establish its own culture, processes, and standards within Yassir FS. Methodology:

• Data-driven decision-making is emphasized, with user research and usability testing playing a key role in shaping product direction.

• Agile development methodologies are likely employed, given the fast-moving nature of the domain and tight delivery timelines.

• A strong focus on building scalable design systems and ensuring coherence across a multi-platform superapp.

• Emphasis on iterative design, with close monitoring of implementations to ensure quality.

Company Website: https://www.yassir.com/

📝 Enhancement Note: Yassir's positioning as a "superapp" with a "young domain" in Financial Services suggests a culture that values innovation, rapid iteration, and leveraging existing platform strengths. The need to establish design language and standards points to an environment where senior hires are expected to be influential in shaping processes and culture.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a foundational hire for Yassir FS, requiring significant experience and the ability to lead design initiatives independently. It involves technical expertise, strategic thinking, and mentorship capabilities.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or VP of Product within the Yassir Financial Services division. They will work within cross-functional product squads, collaborating closely with Product Managers and Engineering Leads.

Operations Impact: The Senior Product Designer will have a direct and significant impact on the user experience of Yassir's financial products. Their work will influence customer acquisition (onboarding, KYC), retention (wallet management, payment flows), and business growth (merchant dashboards). By establishing a strong design language and high-quality experiences, they will contribute to user trust, adoption rates, and overall business success for Yassir FS, directly impacting revenue and market share within the fintech landscape.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a Design Lead or Manager role as the Yassir FS design team expands, taking on more strategic oversight and team management responsibilities.

• Specialization: Deepen expertise in fintech design, focusing on complex financial flows, regulatory compliance, and cross-border payments within the MENA region.

• Cross-functional Advancement: Transition into Product Management or UX Strategy roles by leveraging a deep understanding of user needs, business goals, and technical constraints gained in this role.

• Influence on Design Culture: Play a key role in defining and scaling the design practice, processes, and standards across Yassir FS, becoming a thought leader within the organization.

📝 Enhancement Note: The "foundational hire" aspect and the explicit mention of mentoring junior designers indicate a clear path for growth towards leadership. The fintech domain offers deep specialization opportunities, and the superapp context provides a unique environment for understanding user behavior across various services.

🌐 Work Environment

Office Type: The role is described as Hybrid, meaning a combination of in-office and remote work. This suggests a modern office setup designed to facilitate collaboration, with dedicated workspaces for design, engineering, and product teams.

Office Location(s): The position is available in Alexandria and Cairo, Egypt. These are major metropolitan hubs with access to a strong talent pool and vibrant tech communities.

Workspace Context:

• The office environment is expected to foster collaboration, with opportunities for in-person brainstorming sessions, design critiques, and team meetings.

• Access to necessary design tools and technology, including robust hardware and software licenses for Figma and other relevant applications.

• Regular interaction with Product Managers, Engineers, researchers, and other designers, promoting a cross-functional and iterative approach to product development.

• The hybrid model allows for focused individual work at home and collaborative synergy in the office. Work Schedule:

• A standard full-time work schedule (approximately 40 hours per week) is expected.

• Flexibility may be offered within this framework, accommodating the hybrid work arrangement and the need for focused design work, while also ensuring availability for team collaboration and meetings across different time zones or work schedules.

📝 Enhancement Note: The hybrid nature of the role combined with specific office locations in Egypt suggests a company that values in-person collaboration while offering flexibility. This is a common model in the tech industry, aiming to balance team cohesion with individual productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and experience alignment.

• Portfolio Presentation & Design Challenge (Round 1): You will likely present your portfolio to a hiring manager or senior designer. This may be followed by a design challenge, either take-home or live, focused on a complex financial flow or a system design problem relevant to Yassir FS.

• Cross-functional Interviews (Round 2): Interviews with Product Managers and Engineering Leads from your potential squad. These will assess your collaboration skills, understanding of technical constraints, and ability to articulate design rationale.

• Leadership Interview (Final Round): A final interview with senior leadership (e.g., Head of Product, VP of Design) to evaluate strategic thinking, cultural fit, and long-term potential.

Portfolio Review Tips:

• Focus on Complexity: Showcase your ability to design for intricate financial workflows (e.g., onboarding, payments, compliance) and how you simplified them.

• Demonstrate Process: Clearly articulate your design process, including user research, problem definition, ideation, prototyping, testing, and iteration. Use specific examples.

• Highlight Impact: Quantify the impact of your designs whenever possible (e.g., increased conversion rates, reduced support tickets, improved user satisfaction).

• Showcase Design Systems: Include examples of your work on design systems, component architecture, and ensuring consistency across platforms.

• Tailor to Fintech: Emphasize any experience or understanding of fintech, banking, or regulated product domains.

Challenge Preparation:

• Understand the Domain: Research Yassir, its superapp strategy, and the fintech landscape in the MENA region. Understand common financial flows and user pain points.

• Practice RTL Design: Be prepared to discuss or demonstrate considerations for Right-to-Left (RTL) layouts, especially if your portfolio doesn't explicitly cover it.

• Problem-Solving: Expect challenges that require you to break down complex problems, ideate solutions, and justify your approach based on user needs and business goals.

• Communication: Practice clearly articulating your thought process, design decisions, and trade-offs to both design and non-design audiences.

📝 Enhancement Note: The interview process for a Senior Product Designer, especially in fintech, typically involves a rigorous evaluation of both design craft and strategic thinking. The portfolio is paramount, and candidates should prepare to defend their design decisions with data and a clear understanding of user needs and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Advanced proficiency is a requirement, specifically in component architecture, auto-layout, and design token management.

• Prototyping Tools: High-fidelity prototyping within Figma or other tools (e.g., Principle, ProtoPie) to demonstrate interaction design intent.

Analytics & Reporting:

• While not explicitly listed as a designer's primary tool, understanding and utilizing analytics data (e.g., from tools like Amplitude, Mixpanel, Google Analytics) to inform design decisions and measure impact is crucial. Designers are expected to contribute to the interpretation of this data. CRM & Automation:

• Less directly relevant to the Senior Product Designer role, but an awareness of how design integrates with CRM systems or marketing automation workflows might be beneficial for understanding the broader user journey. Design System Management:

• Experience with tools and methodologies for building, maintaining, and scaling design systems. This includes version control, documentation, and collaboration platforms.

📝 Enhancement Note: Figma is clearly the central design tool. The emphasis on advanced Figma features and design system management indicates a need for a designer who can build and scale design foundations, not just create individual screens.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Deep empathy for users and a commitment to solving their problems through intuitive and trustworthy design.

• Excellence & Craft: A dedication to high-quality design execution, attention to detail, and continuous improvement of design skills.

• Collaboration: A proactive and communicative approach to working with cross-functional teams, valuing diverse perspectives.

• Innovation: A willingness to explore new ideas, challenge assumptions, and push the boundaries of what's possible in financial services design.

• Ownership & Accountability: Taking responsibility for design outcomes from conception to launch, demonstrating a proactive and results-oriented mindset.

Collaboration Style:

• Cross-functional Partnership: Working tightly with Product Managers to define strategy and engineers to ensure feasibility and quality implementation.

• Open Communication: Fostering an environment where feedback is openly shared and constructive critiques are welcomed to elevate designs.

• Mentorship & Knowledge Sharing: Senior designers are expected to actively mentor junior team members and contribute to a culture of learning and best practice sharing.

• Agile Iteration: Embracing an iterative design process, working in sprints and adapting designs based on feedback and data.

📝 Enhancement Note: The values emphasize a blend of user focus, technical execution, and collaborative teamwork, which are critical for success in a fast-paced fintech environment like Yassir FS.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Designing intuitive user experiences for highly complex financial transactions and regulatory requirements is a significant challenge.

• Establishing a New Design Language: As a "young domain," there's an opportunity but also a challenge in defining and scaling a cohesive design system and language from the ground up for Yassir FS.

• Navigating Regulatory Constraints: Designing within strict compliance frameworks (KYC, AML, transaction limits) without sacrificing usability requires careful problem-solving and creative solutions.

• Cross-Platform Consistency: Ensuring a seamless and coherent user experience across iOS, Android, and web applications, especially with RTL considerations, presents a technical and design challenge.

• High-Ambiguity Environment: Working in a rapidly evolving domain requires comfort with uncertainty, the ability to make decisions with incomplete information, and adaptability.

Learning & Development Opportunities:

• Fintech Specialization: Deepen expertise in financial services design, understanding user needs, regulatory landscapes, and emerging trends in digital banking and payments.

• Design System Leadership: Gain hands-on experience in building and scaling a design system for a growing product suite, impacting thousands or millions of users.

• Cross-functional Acumen: Enhance understanding of product strategy, engineering processes, and business objectives through close collaboration.

• Mentorship: Develop leadership and coaching skills by guiding and reviewing the work of junior designers.

• Industry Exposure: Potential to attend industry conferences or workshops related to fintech, UX, and product design.

📝 Enhancement Note: The challenges highlight the unique aspects of working in fintech and a growing product division, emphasizing the need for a resilient and adaptable designer. The growth opportunities are substantial for someone looking to make a significant impact and advance their career in a dynamic market.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a seamless KYC onboarding flow for a new user in Egypt, considering varying levels of digital literacy and regulatory requirements?"

• "Describe your process for translating a complex financial dashboard (e.g., merchant settlement reporting) into an easily digestible interface for business users."

• "Given our need to support both LTR and RTL languages, what are the key considerations you would prioritize when designing a new feature for the Yassir FS app?"

• "How would you contribute to establishing and scaling a design system for a new fintech product line, and what are the key principles you'd advocate for?" Company & Culture Questions:

• "What are your thoughts on the superapp model, and how do you see Yassir FS fitting into that ecosystem from a design perspective?"

• "Describe a time you had to influence stakeholders who had different priorities or visions for a product. How did you achieve alignment?"

• "How do you stay updated on the latest trends in fintech design and user experience?"

• "What does 'building from scratch' mean to you, and how do you thrive in such an environment?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role and process, key decisions and rationale, and the impact/outcome.

• Emphasize Fintech Relevance: Highlight projects that showcase your understanding of complex flows, data visualization, security, and trust in financial contexts.

• Showcase Design System Work: Dedicate a section or specific examples to your experience with design systems, component libraries, and ensuring consistency.

• Prepare for RTL Discussion: Be ready to explain your approach to RTL design, even if your showcased projects are primarily LTR.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. If metrics aren't available, focus on the strategic rationale and user benefits.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving capabilities for complex financial scenarios, and an understanding of the specific market and regulatory context of Yassir Financial Services.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Lever application link provided.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your experience with complex digital products, ideally in fintech or regulated industries. Ensure each project clearly articulates the problem, your process, your specific contributions, design decisions, and outcomes.

• Tailor Your Resume: Highlight your 6+ years of experience, advanced Figma skills, design system contributions, and any relevant experience in fintech, payments, or MENA markets. Use keywords such as "Product Design," "Fintech," "Figma," "Design Systems," "User Research," "RTL Design," etc.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your problem-solving approach, design rationale, and the impact of your work. Be ready to discuss your experience with complex financial flows and regulatory environments.

• Research Yassir: Familiarize yourself with Yassir's superapp strategy, its services in the MENA region, and any publicly available information about Yassir Financial Services. Understand their value proposition and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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