Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 21, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Remote (UK-based)

🚀 Role Summary

• Lead the end-to-end design and execution of BJAK's brand identity specifically for the UK market, ensuring a consistent and premium visual representation.

• Drive the creative output for diverse UK-focused campaigns, social media, web presence, product visuals, and marketing collateral, adapting the visual language for various UK audiences.

• Foster a collaborative environment by partnering with UK marketing, content, product, and performance teams, and mentoring junior designers to elevate overall creative quality and brand consistency.

• Maintain and evolve BJAK's UK brand guidelines, templates, and design systems, identifying opportunities for workflow optimization and the integration of emerging creative tools, including AI.

📝 Enhancement Note: This role is specifically focused on the UK market, requiring an understanding of local design nuances and audience segmentation. The emphasis on "flat organization" and "high-ownership" suggests a dynamic, less hierarchical environment where individual contribution and proactivity are highly valued. The mention of AI integration indicates a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Spearhead the development and execution of UK-specific brand design assets, including campaign visuals, social media graphics, web elements, product illustrations, and marketing collateral, ensuring alignment with BJAK's global brand strategy.

• Translate BJAK's evolving UK brand identity into compelling visual narratives that resonate with UK consumers, partners, and internal stakeholders, maintaining a high standard of clarity and premium quality.

• Collaborate closely with the Creative Manager in the UK to shape and refine the overall brand and design direction for the region, contributing to strategic creative initiatives.

• Provide expert guidance, feedback, and mentorship to junior designers within the UK team, fostering their development and ensuring the consistent delivery of high-quality, on-brand design work.

• Actively maintain and enhance the UK brand guidelines, design systems, and templates to ensure scalability, consistency, and efficiency across all design outputs.

• Identify and implement process improvements within the design workflow, exploring new tooling, automation possibilities, and best practices to boost design efficiency and creative output.

• Stay abreast of the latest UK design trends, motion graphics principles, and emerging creative technologies, including AI-powered design tools, to continuously innovate BJAK's visual communication.

• Partner effectively with UK marketing, content, product, and performance teams to ensure all design deliverables are strategically aligned with business objectives and effectively achieve their intended impact.

📝 Enhancement Note: The responsibilities highlight a dual focus on both strategic brand development for the UK market and hands-on execution. The mentorship aspect suggests a need for leadership potential and the ability to elevate team capabilities. The emphasis on process improvement and adoption of new technologies like AI points to a role that values innovation and efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Designer role.

Experience: 5-8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrable track record of successfully developing and executing brand identities.

Required Skills:

• Proven expertise in brand storytelling and visual execution, with a strong portfolio showcasing impactful brand narratives.

• Advanced proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Solid command of fundamental design principles, including typography, layout, composition, color theory, and visual hierarchy.

• Ability to adapt visual language and design solutions for diverse UK audience segments and marketing channels.

• Experience in collaborating effectively with cross-functional teams (marketing, product, content) to achieve project goals.

• Demonstrated ability to mentor and provide constructive feedback to junior designers, fostering creative growth and quality improvement. Preferred Skills:

• Experience in creating high-impact visuals for performance marketing campaigns and commercial advertising.

• Proficiency or strong interest in motion graphics tools such as After Effects, Premiere Pro, or similar.

• Familiarity with design systems, brand libraries, and the creation/management of scalable design templates.

• Experience or a keen interest in leveraging AI tools for design ideation, asset generation, or workflow enhancement.

• Basic understanding of sound editing or VFX within a creative production context.

📝 Enhancement Note: The requirement for 5-8 years of experience aligns with a Senior Designer level, indicating a need for seasoned professionals who can operate with autonomy. The explicit mention of Adobe Creative Suite and Figma underscores the essential technical toolkit. The "Nice to Have" section points towards candidates who are adaptable and forward-thinking, particularly regarding motion graphics and AI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-8 years of brand design experience, with a strong emphasis on brand storytelling and execution excellence for the UK market.

• Demonstrations of evolving or establishing brand identities, including examples of how visual consistency was maintained across various platforms and audiences.

• Case studies that detail the design process from brief to final execution, highlighting problem-solving skills and strategic thinking.

• Examples of digital assets, campaign visuals, and marketing materials that clearly articulate the intended message and target audience.

• Evidence of collaboration with cross-functional teams and the ability to integrate feedback effectively. Process Documentation:

• Showcase examples of how design systems, brand guidelines, or templates were developed, maintained, or refined to ensure consistency and efficiency.

• Illustrate workflow optimization efforts, such as streamlining asset creation, improving collaboration processes, or adopting new tools to enhance productivity.

• Provide examples of how design challenges were overcome, demonstrating a structured approach to problem-solving and a focus on delivering measurable outcomes.

• Include any instances where design decisions were data-informed or based on performance metrics, demonstrating an understanding of design's impact on business goals.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, process ownership, and the ability to manage brand identity effectively within a specific market context (UK). The emphasis on "process documentation" suggests the interviewer will want to understand how the candidate works, not just what they produce.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Remote Work Flexibility: Enjoy the freedom to work from anywhere within the UK.

• Competitive Compensation: A salary package designed to attract and retain top talent.

• Clear Growth Path: Opportunities for career advancement within a fast-scaling business.

• Flat Team Structure: A collaborative and less hierarchical environment where contributions are recognized.

Working Hours: Approximately 40 hours per week, with flexibility likely offered given the remote nature of the role and the company's emphasis on output and ownership.

📝 Enhancement Note: The salary range of £35,000 - £50,000 for a Senior Brand Designer in London aligns with industry benchmarks for mid-to-senior level roles in the UK. The provided benefits emphasize work-life balance, professional development, and a desirable company structure, which are attractive to experienced professionals. Regional salary research for London indicates this range is competitive, especially for remote positions where location-specific cost-of-living adjustments might be less pronounced but still a factor.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on application platforms, with a strong presence in the insurance sector in Southeast Asia, and expansion into AI-integrated applications. BJAK aims to create successful businesses and contribute positively to society through efficiency.

Company Size: The description implies a growing, possibly mid-sized company that is scaling rapidly. The "flat organization" and "densely talented" team suggest a focus on impact and expertise over hierarchical structure.

Founded: BJAK developed the first and leading insurance platform in Southeast Asia. The exact founding date isn't provided, but its established presence in SEA and current expansion into new AI applications suggest a company with a history of innovation and growth.

Team Structure:

• The UK team appears to be a developing arm of BJAK, with a Creative Manager overseeing design and a need for a Senior Brand Designer to lead execution and mentor others.

• The organization emphasizes a "very flat organization" structure, meaning direct communication and collaboration with leadership and cross-functional teams are expected.

• Cross-functional collaboration is a core tenet, with designers working closely with marketing, content, product, and performance teams. Methodology:

• BJAK prioritizes "engineering and product excellence" and expects all members to be "hands-on."

• The company culture is described as "lean, high-output," valuing "clarity, execution, and iteration."

• Emphasis is placed on "ownership," "speed," and "results" over titles.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by a fast-paced, results-oriented environment with a strong emphasis on individual contribution and ownership. The "flat organization" model means designers will likely have direct access to stakeholders and a significant voice in shaping brand direction, especially within the UK market. The focus on "product excellence" and "AI integration" suggests an innovative and technically-minded company.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Brand Designer, positioned to lead brand initiatives for the UK market. It offers a blend of strategic input and hands-on execution, with opportunities to mentor junior talent and contribute to the growth of the UK's creative function.

Reporting Structure: The Senior Brand Designer will likely report to the Creative Manager in the UK and will collaborate closely with various UK-based marketing, product, and content teams. The "flat organization" structure suggests direct interaction with leadership.

Operations Impact: The Senior Brand Designer will have a direct impact on BJAK's brand perception and market penetration in the UK. Their work will be crucial in establishing and evolving the brand's visual identity, influencing customer acquisition, engagement, and overall brand recognition. The success of UK marketing campaigns and product launches will be significantly tied to the quality and effectiveness of the brand design.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in UK market branding or motion graphics, and grow into a Design Lead or Art Director role as the UK team expands.

• Skill Development: Opportunities to learn about AI-driven design tools, advanced motion graphics, and performance marketing creative strategies.

• Cross-functional Exposure: Gain experience working across diverse functions (marketing, product, AI integration), broadening understanding of business operations and product development.

• Ownership & Impact: Take significant ownership of brand initiatives, contributing directly to BJAK's growth and success in a new market.

📝 Enhancement Note: The "Senior" title, coupled with the "flat organization" and "fast-scaling" nature of BJAK, suggests significant opportunities for career progression. The role is designed for someone who can take initiative and grow with the company, potentially moving into leadership positions or specializing in emerging design areas like AI-assisted creative.

🌐 Work Environment

Office Type: The job is advertised as "TELECOMMUTE" and "Remote work flexibility across the UK," indicating a fully remote work environment.

Office Location(s): While the role is remote, the primary focus is the UK market, and the job is based in "London, England, United Kingdom." This suggests that while remote, there might be an expectation for occasional in-person collaboration or meetings, particularly if the company has a London presence or plans for one.

Workspace Context:

• Collaboration: Remote collaboration will be key, likely facilitated through digital tools like Figma, Slack, and video conferencing. The environment values proactive communication and active participation in team discussions.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) is essential. The company's interest in AI tools suggests an environment where experimentation with new technologies is encouraged.

• Team Interaction: Despite being remote, the "high-ownership" and "lean, high-output" culture implies regular interaction with team members and leadership, fostering a sense of shared purpose and accountability.

Work Schedule: The standard working hours are approximately 40 hours per week. Given the remote nature and the company's emphasis on results, there may be a degree of flexibility in daily scheduling, provided work is completed efficiently and collaboratively.

📝 Enhancement Note: The fully remote nature of the role within the UK is a significant aspect. Candidates should be comfortable with self-management and digital collaboration. The mention of London as the primary location might indicate a cultural hub for the team or potential future co-working opportunities, even if the role is remote.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio link to assess relevant experience and design skills.

• Portfolio Presentation: An opportunity to walk through your portfolio, discussing specific projects, your design process, and how you've tackled brand challenges, particularly those relevant to the UK market. Be prepared to articulate your rationale behind design decisions and demonstrate your brand storytelling abilities.

• Skills & Collaboration Assessment: Interviews with the Creative Manager and potentially other team members to assess your technical proficiency (Adobe Suite, Figma), understanding of brand systems, and ability to collaborate cross-functionally. Expect questions about your mentoring experience.

• Cultural Fit & Problem-Solving: Discussions to gauge your alignment with BJAK's "high-ownership," "lean, high-output," and "clarity, execution, and iteration" culture. You may be presented with a hypothetical design challenge relevant to the UK market to assess your approach to problem-solving and creative thinking.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase brand storytelling, UK market relevance, and execution excellence. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the measurable impact or outcomes.

• Highlight UK Relevance: If possible, include projects specifically tailored to the UK market or demonstrate an understanding of how to adapt brand messaging for local audiences.

• Showcase Process & Tools: Be ready to discuss your proficiency with Figma and Adobe Creative Suite, and how you utilize them in your workflow. Mention any experience with motion graphics or AI tools if applicable.

• Demonstrate Collaboration: Include examples or be prepared to discuss how you've worked with marketing, product, or other teams, and how you've mentored junior designers.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's existing presence (even if primarily in SEA) and consider how a UK brand identity might evolve