Senior UX/UI Designer (all genders)

📍 Job Overview

Job Title: Senior UX/UI Designer (all genders)

Company: ABOUT YOU SE & Co. KG

Location: Hamburg, Germany

Job Type: Vollzeit (Full-time)

Category: User Experience (UX) / User Interface (UI) Design

Date Posted: July 27, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and develop high-fidelity screendesigns, user flows, and interactive prototypes for complex B2B interfaces, translating intricate requirements into intuitive UIs.

• Contribute to and scale the company's Design System by creating robust, reusable components with properties and establishing clear patterns and guidelines for sustained growth.

• Drive a consistent and unified UX/UI experience across the entire B2B panel, optimizing the design-to-development handoff process through meticulous design tokens and close engineering collaboration.

• Conduct user research with merchants and internal stakeholders, manage the design lifecycle from concept to QA, ensuring user-centricity and efficient implementation.

• Leverage AI capabilities throughout the design workflow, from ideation to building functional prototypes, to accelerate validation and enhance efficiency.

📝 Enhancement Note: This role is specifically focused on the B2B/SaaS backend interface (the "panel") used by merchants and internal teams, emphasizing data-dense, workflow-intensive UIs. The emphasis on AI tools and Design Systems indicates a forward-thinking, scalable design operation.

📈 Primary Responsibilities

• Develop iterative concepts, including high-fidelity screendesigns, user flows, and interactive prototypes, translating complex B2B requirements into outstanding, intuitive UIs.

• Design data-dense, workflow-intensive user interfaces such as tables, filters, bulk actions, settings, and configurations, ensuring they are simple and efficient for professionals using the panel daily.

• Actively participate in and contribute to the evolution and scaling of the design system, developing robust, reusable components with defined properties and clear patterns/guidelines to maintain consistency.

• Champion a consistent and unified UX/UI experience across the entire B2B panel, continuously improving the design-to-development handoff process via design tokens and close collaboration with the engineering team.

• Conduct user research with merchants and internal stakeholders, conceptualize solutions, hand off designs to development, and perform design quality assurance (QA).

• Combine a customer-centric perspective with strong analytical thinking, confidently communicating and presenting design decisions to stakeholders in both German and English.

• Advocate for the user perspective and collaborate with product management to define requirements for new features and improvements.

• Share expertise in usability, user-centricity, and Figma with UX colleagues and product teams to advance the overall design maturity.

• Integrate AI tools into daily workflows for ideation, rapid validation, and efficient creation of interactive, functional prototypes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and cross-functional collaboration, with a specific focus on the B2B/SaaS context and the practical application of AI in design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for a Senior role.

Experience: 5-10 years of experience in UX/UI design, with a strong portfolio demonstrating expertise in complex product structures and responsive web applications.

Required Skills:

• Strong design expertise with a deep understanding of complex product structures, information architecture, and user flows.

• Proven experience in designing responsive web applications; experience with data-dense B2B/SaaS or admin interfaces is a significant advantage.

• Absolute expert in Figma, proficient in Auto Layout, Constraints, and Variables; capable of building complex, animated, and interactive prototypes.

• Experience in building Design Systems and complex components with properties.

• A keen eye for typography, layout, and details, coupled with a solid understanding of current design trends and best practices.

• Proficient in utilizing AI capabilities for ideation, validation, and building interactive prototypes.

• Strong communication and presentation skills, with a demonstrated ability to collaborate effectively with teams and stakeholders.

• Fluency in both German and English (written and spoken). Preferred Skills:

• Experience designing B2B, SaaS, or Enterprise/Back-Office products.

• Familiarity with the commerce or e-commerce industry.

• A technical background or fundamental understanding of code (e.g., HTML/CSS, component structure) to facilitate collaboration with developers.

• Practical experience with AI-powered design and prototyping tools, specifically for creating functional, interactive prototypes.

• Understanding of front-end development constraints and effort (component libraries, design tokens).

• Experience in contributing to or leading a scaled Design System.

• Background in branding and visual identity.

📝 Enhancement Note: The emphasis on Figma expertise, AI tool integration, and B2B/SaaS experience suggests a need for a designer who can operate at a senior level, contributing to both product design and the underlying design infrastructure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating the design of complex, data-dense B2B/SaaS interfaces, highlighting problem identification, user research, and iterative design processes.

• Include examples of contributions to or the creation of scalable Design Systems, detailing component design, property definitions, and system documentation.

• Present interactive prototypes built in Figma, illustrating sophisticated user flows and advanced interactions, ideally showcasing AI-assisted design elements.

• Demonstrate proficiency in translating business requirements into user-centric design solutions, with clear articulation of design decisions and their impact.

• Provide evidence of collaboration with engineering teams, including examples of design handoffs, use of design tokens, and involvement in design QA. Process Documentation:

• Document your approach to user research, including methodologies for gathering insights from merchants and internal stakeholders.

• Detail your process for designing and iterating on user flows and high-fidelity mockups for complex applications.

• Outline your strategy for building, maintaining, and scaling Design Systems, including component creation, documentation, and governance.

• Explain your workflow for integrating AI tools into the design process, from ideation to prototyping.

• Describe your methods for collaborating with product management and engineering teams, ensuring efficient handoffs and continuous feedback loops.

📝 Enhancement Note: A strong portfolio is critical for this role, especially to demonstrate experience with complex B2B interfaces and Design Systems. The ability to showcase AI integration and Figma mastery will be key differentiators.

💵 Compensation & Benefits

Salary Range: EUR 52,000 - EUR 65,000 annually.

Benefits:

• Access to a comprehensive benefits package, detailed on the company's Benefits Page. (Specific benefits are not detailed in the provided text but are implied to be competitive and attractive to professionals.)

• Opportunities for professional development and continuous learning.

• A collaborative and dynamic work environment within a fast-growing European e-commerce company.

• Potential for involvement in innovative projects utilizing AI in design.

Working Hours: Approximately 40 hours per week, typical for a full-time position.

📝 Enhancement Note: The salary range provided is a good benchmark for a Senior UX/UI Designer in Hamburg, Germany, with 5-10 years of experience, especially considering the specialized B2B/SaaS focus and the need for Figma and AI expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Fashion Technology

Company Size: Large (implied by "am schnellsten wachsenden E-Commerce-Unternehmen Europas" and the structured approach to design and engineering). ABOUT YOU GmbH, the parent company, has over 3,000 employees according to LinkedIn.

Founded: ABOUT YOU SE & Co. KG was founded in 2014.

Team Structure:

• The UX/UI team is integrated within product development, working closely with product managers, engineers, and other designers.

• There's a strong emphasis on cross-functional collaboration, breaking down silos between design, product, and engineering.

• The company promotes flat hierarchies and direct communication, facilitating agile decision-making. Methodology:

• Iterative design processes are central, involving user research, concept development, prototyping, and continuous improvement.

• A strong focus on building and scaling a Design System to ensure consistency and efficiency across products.

• Data-driven decision-making is encouraged, with user feedback and analytics informing design choices.

• Pragmatic decision-making and a focus on getting things done efficiently are key operational principles.

Company Website: https://corporate.aboutyou.de/

📝 Enhancement Note: ABOUT YOU emphasizes a fast-paced, innovative culture focused on combining fashion and technology. The emphasis on flat hierarchies and direct communication suggests an environment where individual contributions are valued and can quickly impact product development.

📈 Career & Growth Analysis

Operations Career Level: Senior UX/UI Designer. This level implies significant autonomy, the ability to lead design initiatives, mentor junior designers, and contribute strategically to the product roadmap and design system evolution.

Reporting Structure: Likely reports to a Head of Design, Lead UX/UI Designer, or a Product Design Manager. The role involves close collaboration with Product Managers and Engineering Leads for specific product areas or features.

Operations Impact: Directly influences the usability and efficiency of ABOUT YOU's B2B platform, impacting merchant satisfaction, operational efficiency, and potentially the speed and quality of product delivery. A well-designed system can streamline complex tasks, reduce training overhead, and enhance user productivity.

Growth Opportunities:

• Design Leadership: Potential to move into Lead Designer or Design Manager roles, overseeing specific product areas or the entire design team.

• Specialization: Deepen expertise in specific areas like Design Systems, UX Research, or B2B/SaaS interface design.

• Cross-functional Mobility: Opportunities to move into Product Management or related roles given the close collaboration and understanding of business requirements.

• Skill Development: Continuous learning in AI-driven design tools, advanced Figma techniques, and e-commerce best practices.

📝 Enhancement Note: This Senior role offers a clear path for growth within a rapidly expanding e-commerce company, with opportunities to influence product strategy and design infrastructure.

🌐 Work Environment

Office Type: On-site role located in Hamburg, Germany. The company culture suggests an open, collaborative office environment.

Office Location(s): Hamburg, Germany. The company also has a presence in Berlin.

Workspace Context:

• The office environment is likely modern and dynamic, reflecting the fast-paced nature of the e-commerce industry.

• Access to the latest design tools and technology, including powerful workstations and software licenses (especially Figma).

• Opportunities for spontaneous collaboration with colleagues, fostering a sense of community and shared purpose.

• Dedicated spaces for focused work, team meetings, and creative brainstorming.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with a culture that values both dedicated work and work-life balance, including team lunches and social events.

📝 Enhancement Note: The on-site requirement in Hamburg indicates a preference for in-person collaboration and team integration, which is common for roles heavily reliant on Design Systems and cross-functional communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and portfolio to assess basic qualifications and cultural fit.

• Hiring Manager/Team Interview: Discussion about experience, design philosophy, and approach to problem-solving. This stage will likely involve a deeper dive into portfolio case studies.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present a relevant case study from their portfolio, detailing their process, decisions, and outcomes. A practical design exercise, potentially focusing on a B2B interface or Design System component, may also be given.

• Technical/Figma Deep Dive: Assessment of Figma expertise, including Auto Layout, prototyping capabilities, and Design System component creation.

• Stakeholder/Cross-functional Interview: Meeting with Product Management and Engineering representatives to assess collaboration skills and understanding of technical constraints.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Highlight B2B/SaaS Experience: Clearly showcase projects involving complex interfaces, data density, and workflow efficiency.

• Demonstrate Figma Mastery: Ensure prototypes are interactive and showcase advanced Figma features like Auto Layout, Variables, and complex component states.

• Showcase Design System Contributions: Detail your role in building or scaling a design system, including component design, documentation, and impact.

• Articulate AI Integration: Explain how you've used AI tools in your workflow, from ideation to prototyping, and the benefits achieved.

• Structure Case Studies: Follow a clear narrative: problem, user research, ideation, solutions (designs/prototypes), rationale, outcomes, and learnings. Quantify impact where possible.

• Conciseness and Clarity: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects for this role.

Challenge Preparation:

• Research ABOUT YOU's B2B Platform: If possible, gain an understanding of their merchant panel to inform your approach.

• Practice Figma Prototyping: Be ready to demonstrate advanced prototyping skills under pressure.

• Prepare to Discuss Design Systems: Be ready to explain principles of scalable design systems and component design.

• Anticipate Design Problem-Solving Questions: Practice breaking down complex UI problems into manageable steps.

• Prepare for Behavioral Questions: Focus on collaboration, communication, user advocacy, and handling feedback.

📝 Enhancement Note: The interview process will heavily weigh practical skills, especially Figma proficiency and the ability to design for complex B2B environments. A strong, well-articulated portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential and required expertise. This includes mastery of Auto Layout, Constraints, Variables, component creation, and interactive prototyping.

• AI Design Tools: Integration and practical application in daily workflow for ideation, validation, and prototyping. Specific tools are not mentioned but would be an advantage.

Analytics & Reporting:

• While not explicitly mentioned for the designer, understanding how data informs design is key. Familiarity with analytics platforms used to track user behavior within the B2B panel would be beneficial. CRM & Automation:

• Not directly applicable to the UX/UI Designer role, but an understanding of the B2B platform's backend and how it integrates with merchant needs is important.

📝 Enhancement Note: Figma is the non-negotiable core tool. Proficiency with AI design tools is a significant differentiator and expected component of the workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the needs of merchants and internal users.

• Innovation: Embracing new technologies, particularly AI, to enhance design processes and product capabilities.

• Collaboration: Working closely with product, engineering, and other designers to achieve shared goals.

• Efficiency & Pragmatism: Focusing on delivering high-quality solutions quickly and effectively, with an emphasis on scalable design systems.

• Ownership & Initiative: Taking responsibility for design outcomes and proactively seeking improvements.

Collaboration Style:

• Open and direct communication is encouraged, fostering a dynamic exchange of ideas.

• Strong emphasis on cross-functional teamwork, with designers working hand-in-hand with product managers and engineers.

• A culture of constructive feedback and continuous learning within the design team and with product teams.

• Shared ownership of the design system and its evolution.

📝 Enhancement Note: The company culture supports a proactive, collaborative, and user-focused approach to design, with a clear emphasis on efficiency and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Creating intuitive interfaces for data-dense, workflow-intensive B2B applications requires meticulous information architecture and user flow design.

• Scaling the Design System: Maintaining and expanding a robust design system across a growing platform requires strong governance, component design skills, and cross-team buy-in.

• Integrating AI Effectively: Navigating the rapidly evolving landscape of AI design tools and integrating them meaningfully into established workflows while ensuring quality and efficiency.

• Balancing Stakeholder Needs: Effectively mediating between diverse stakeholder requirements (merchants, internal teams, business goals) and user needs.

• Design-to-Development Handoff: Ensuring seamless and accurate translation of designs into functional code, especially with complex components and interactive elements.

Learning & Development Opportunities:

• Advanced AI Design: Deepen expertise in leveraging AI for generative design, rapid prototyping, and user research analysis.

• Design System Leadership: Opportunities to lead the strategic direction and implementation of the design system.

• B2B/SaaS UX Specialization: Further develop expertise in the unique challenges and best practices of designing for enterprise software.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the UX team.

• Industry Exposure: Attending conferences and workshops related to UX, UI, Design Systems, and e-commerce.

📝 Enhancement Note: This role presents significant challenges in complex interface design and design system management, directly translating into substantial growth opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex B2B or SaaS interface. What were the key challenges, and how did you address them?" (Focus on information architecture, user flows, and efficiency gains.)

• "How would you approach building or scaling a Design System for a growing platform like ABOUT YOU's B2B panel?" (Discuss component strategy, documentation, adoption, and governance.)

• "How do you integrate AI tools into your design workflow? Provide examples of how AI has helped you validate concepts or build prototypes faster." (Be specific about tools and outcomes.)

• "Walk me through a project where you collaborated closely with product management and engineering. How did you manage feedback and ensure a smooth handoff?" (Highlight communication and collaboration skills.) Company & Culture Questions:

• "What excites you about ABOUT YOU and our mission to rethink online shopping?" (Show genuine interest in the company's vision.)

• "How do you stay updated on the latest UX/UI trends, especially concerning AI and B2B design?" (Demonstrate continuous learning.)

• "How do you advocate for the user in a fast-paced environment with multiple stakeholders?" (Emphasize user-centricity and communication.) Portfolio Presentation Strategy:

• Select 2-3 Key Projects: Focus on those that best represent your experience with B2B/SaaS interfaces, Design Systems, and Figma/AI tool proficiency.

• Structure Your Narrative: Clearly outline the problem, your role, the process (research, ideation, design), the solution, and the impact.

• Showcase Figma Skills: Be ready to demonstrate interactive prototypes and explain your use of Auto Layout, Variables, and component architecture.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved task completion time, reduced error rates, increased user satisfaction).

• Be Prepared for Q&A: Anticipate questions about your design decisions, trade-offs, and learnings.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills, but also strategic thinking, problem-solving abilities, and an understanding of the B2B/SaaS context, with a strong emphasis on Figma and AI tools.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided SmartRecruiters link.

• Tailor your Resume: Highlight experience relevant to B2B/SaaS design, Design Systems, Figma expertise, and AI tool integration. Use keywords from the job description.

• Curate Your Portfolio: Select case studies that best showcase your skills for this specific role. Ensure prototypes are interactive and accessible, and clearly articulate your process and impact.

• Prepare Your Presentation: Practice walking through your chosen portfolio projects, focusing on clarity, conciseness, and demonstrating your design thinking and problem-solving approach.

• Research ABOUT YOU: Understand their business model, target audience (merchants), and company culture to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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