Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: All Gravy

Location: Copenhagen, Denmark / London, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-08-20T10:43:44

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (Office-based in Copenhagen or London)

🚀 Role Summary

• Owns the end-to-end product design lifecycle, from initial concept and user research to high-fidelity mockups and final execution.

• Specializes in designing intuitive, AI-native user experiences for frontline teams in the hospitality and retail sectors.

• Collaborates closely with Product Management, Engineering, Sales, and Customer Success to deliver impactful product solutions.

• Drives design decisions through deep customer insights, rapid prototyping, and iterative learning within an agile, fast-paced environment.

• Focuses on creating elegant, user-friendly interfaces that rival consumer applications like WhatsApp and Instagram, despite the complexity of B2B SaaS workflows.

📝 Enhancement Note: The role is explicitly for a "Senior Product Designer" with a strong emphasis on "AI-native" product design within a high-growth SaaS company serving the hospitality and retail industries. The hybrid work arrangement implies a need for strong remote collaboration skills alongside in-office presence. The target audience for the product (frontline workers) necessitates a design approach prioritizing ease of use and intuitive interaction, akin to consumer-grade applications.

📈 Primary Responsibilities

• Lead the design process for new features and product improvements, from discovery and ideation through to detailed specifications.

• Conduct comprehensive user research, including interviews and observations, to deeply understand customer needs and validate design hypotheses.

• Translate complex operational workflows (e.g., onboarding, scheduling, compliance) into simple, elegant, and intuitive user interfaces.

• Design novel interaction patterns for human-AI collaboration, ensuring AI is applied strategically to enhance user workflows and provide tangible value.

• Develop and maintain design systems, ensuring consistency, scalability, and efficient implementation of design patterns and components across the product.

• Collaborate effectively with product managers to define product strategy and with engineers to ensure accurate and high-quality implementation of designs.

• Partner with Sales and Customer Success teams to gather market insights and customer feedback, informing design strategy and product roadmap.

• Champion a pragmatic, results-oriented design approach, prioritizing iterative learning and shipping value over theoretical perfection.

• Actively participate in design critiques and provide constructive feedback to peers, fostering a collaborative and high-performing design team environment.

• Contribute to defining and refining the product's visual language and user experience standards, ensuring alignment with brand identity and user expectations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design ownership and hands-on execution. The emphasis on "AI-native paradigms" and "human-AI collaboration" indicates a cutting-edge design challenge. The requirement to design for both B2B buyers (HR/Ops leads) and B2C-like end-users (frontline staff) is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience in product design are paramount, often aligning with degrees in Design, Human-Computer Interaction, or related fields.

Experience: Minimum of 5 years of end-to-end product design experience, with a significant focus on user-facing products within high-growth SaaS companies.

Required Skills:

• 5+ years of end-to-end product design experience, with a strong background designing user-facing products at a high growth SaaS company.

• Proven ability to untangle complex problems and transform them into seamless, intuitive user experiences.

• Hands-on experience designing AI-native products and a curiosity about how AI influences user behavior and interfaces.

• Deep commitment to customer discovery, utilizing direct feedback and data to validate hypotheses and drive design decisions.

• Sharp visual design skills and meticulous attention to detail.

• Fluency in utilizing and contributing to design systems and understanding implementation realities.

• A pragmatic, results-oriented approach that prioritizes shipping and iterative learning.

• Exceptional collaborative skills, with a strong preference for partnering cross-functionally.

• Fluent English (spoken and written).

• Ability to work within European time zones, either remotely or from the Copenhagen or London office. Preferred Skills:

• Experience designing for the hospitality or retail industries.

• Familiarity with agile development methodologies and rapid prototyping tools.

• Experience in designing for mobile-first or mobile-centric applications.

• Contributions to open-source design projects or strong community presence.

📝 Enhancement Note: The experience requirement is clearly defined as 5+ years in a "high growth SaaS company," emphasizing the need for candidates accustomed to rapid scaling and evolving product landscapes. The specific mention of "AI-native products" and "human-AI collaboration" points to a specialization in a rapidly emerging design field.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating ownership from concept to launch.

• Case studies that highlight complex problem-solving, user research methodologies, and the iterative design process.

• Examples of designing for both B2B buyers and B2C-like end-users, illustrating an understanding of diverse user needs.

• Demonstrations of how user insights and data were used to inform and validate design decisions.

• Visual examples of intuitive interfaces designed for complex workflows, particularly those involving AI.

• Evidence of contributions to or utilization of design systems, showcasing component design and pattern application. Process Documentation:

• Case studies should clearly articulate the design process, including discovery, ideation, prototyping, user testing, and iteration.

• Demonstrate how the candidate navigated trade-offs between ideal design solutions and pragmatic implementation constraints.

• Showcase experience in designing for AI-driven features, outlining the approach to human-AI interaction and value proposition.

• Illustrate the application of design thinking principles to simplify complex B2B SaaS functionalities.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of design principles in a real-world, high-growth SaaS context. Specific emphasis on AI-native design, customer discovery, and the ability to design for dual audiences (buyers and end-users) is crucial.

💵 Compensation & Benefits

Salary Range:

Given the Senior Product Designer title, 5+ years of experience, and locations in Copenhagen and London, a competitive salary range can be estimated.

• Copenhagen, Denmark: Approximately DKK 450,000 - 700,000 per year, depending on experience and specific qualifications. This range reflects the cost of living and average salaries for senior tech roles in Copenhagen.

• London, United Kingdom: Approximately £60,000 - £90,000 per year, depending on experience and specific qualifications. This range aligns with senior design roles in London's tech scene.

Benefits:

• Grow fast, for real: Opportunities for rapid career advancement and increased responsibility.

• Culture that develops you: Honest feedback, active coaching, and autonomy for experimentation.

• Work that matters: Direct impact on the daily lives of millions of frontline workers.

• Work with experienced professionals: Collaboration with individuals who have successfully built and scaled companies.

• Prime office location: Access to well-situated offices in Copenhagen and London.

• Team lunches: Regular social and professional gatherings.

• Friday bars: Informal social events to foster team bonding.

• Padel tournaments: Recreational activities for team engagement.

• Wine tastings: Social events to enhance team camaraderie.

• Offsites: Company-wide gatherings for strategic alignment and team building.

• Top-tier equipment: Provision of high-quality tools and technology for work.

• Always stocked fridge: Amenities available in the office. Working Hours:

While not explicitly stated, a standard full-time role in Europe typically involves around 37-40 hours per week. The company culture emphasizes working hard and celebrating, suggesting a dynamic environment that values both productivity and work-life balance through its various social activities.

📝 Enhancement Note: Salary ranges are estimated based on the specified locations (Copenhagen and London), experience level (Senior, 5+ years), and industry (SaaS, Tech). These are benchmarks and actual compensation will vary. The benefits list is extensive and highlights a strong emphasis on employee growth, impact, and a vibrant social culture, which is attractive to many tech professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), specifically focused on the Hospitality and Retail sectors. All Gravy is an AI-native people operating platform aiming to modernize how frontline teams work.

Company Size: High-growth, having grown 10x in two years. While an exact number isn't provided, this suggests a company that has scaled significantly beyond startup phase but likely retains agility, possibly in the 50-250 employee range, with rapid expansion plans.

Founded: Founded approximately two years prior to the job posting date (implied by "grown 10x in two years"). This indicates a relatively young but rapidly scaling company with a strong product-market fit.

Team Structure:

• The Product team is small and collaborative, with Product Designers working closely with Product Managers and Engineers.

• Cross-functional collaboration is a core tenet, involving close partnerships with Sales and Customer Success teams.

• The company emphasizes a diverse team with a wide range of nationalities and backgrounds, united by a common mission.

• Designers are expected to "lift each other's work through collaboration and feedback," suggesting a strong peer-review and knowledge-sharing culture. Methodology:

• AI-first environment, focusing on integrating AI into user workflows.

• Research-led team, valuing rapid prototyping and iterative learning; "progress over perfection."

• Customer-centric approach, anchoring projects in deep customer insights and direct customer collaboration.

• Focus on creating "beautifully crafted experiences" while also valuing the impact of small features and improvements.

• Emphasis on designing for frontline workers, comparing user experience standards to consumer apps like WhatsApp and Instagram.

Company Website: https://careers.allgravy.com

📝 Enhancement Note: The company culture is characterized by rapid growth, an AI-first mindset, strong customer focus, and a collaborative, diverse team. The emphasis on designing for frontline workers with a consumer-app benchmark is a critical cultural and design differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a level of autonomy and ownership. It requires 5+ years of experience and the ability to lead the end-to-end design process. The role is crucial in shaping the future of the product and involves designing novel interaction patterns, particularly for AI.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a similar senior management role within the Product team. They will work closely with Product Managers and Engineers.

Operations Impact: The Senior Product Designer's work directly influences the user experience of frontline workers and the purchasing decisions of HR/Operations leads. By creating intuitive and efficient interfaces, they contribute significantly to customer adoption, retention, and overall product success, impacting All Gravy's growth trajectory and mission to improve frontline work lives. The design of AI features will be a key driver of product innovation and competitive advantage.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-native product design, human-AI interaction patterns, and advanced user research techniques. Opportunity to become a subject matter expert in designing for frontline workforces.

• Leadership Potential: With proven success, opportunities for lead designer roles, managing design projects, mentoring junior designers, or contributing to design strategy at a higher level.

• Industry Impact: Contribute to redefining how work is done in the hospitality and retail sectors through innovative technology solutions.

• Company Growth: As All Gravy scales, the role and responsibilities will evolve, offering exposure to new markets, product lines, and strategic initiatives.

📝 Enhancement Note: The growth opportunities are tied to the company's rapid scaling and its focus on AI innovation. The "Senior" title implies a path towards leadership or deep specialization within the design function.

🌐 Work Environment

Office Type: Hybrid. The company has prime office locations in Copenhagen and London, and also supports remote work within European time zones. This suggests a flexible work environment that balances in-office collaboration with remote flexibility.

Office Location(s):

• Copenhagen, Denmark: Struenseegade 15A, 3 th, 2200 København

• London, United Kingdom: 3 Waterhouse Sq, London, EC1N 2SW Workspace Context:

• Collaborative environment: Encourages designers to "lift each other's work through collaboration and feedback."

• Well-equipped: "Top-tier equipment" will be provided, ensuring designers have the necessary tools.

• Social and engaging: The company fosters a strong team spirit through various social activities like team lunches, Friday bars, and offsites.

• Focus on user experience: The workspace context implicitly supports the company's mission to create better work lives, starting with its own employees. Work Schedule:

Standard full-time hours (likely 37-40 hours/week) are expected. The emphasis on "working hard and celebrating harder" suggests a dynamic environment where productivity is high, but team enjoyment and work-life balance are also valued, as evidenced by the range of social events.

📝 Enhancement Note: The hybrid model is a key aspect, requiring candidates to be comfortable with both in-office collaboration in either Copenhagen or London and remote work within European time zones. The description of the office environment emphasizes community and engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application materials, focusing on resume and portfolio.

• Portfolio Review & Discussion: A session with design leadership or senior designers to discuss the candidate's portfolio in detail, focusing on specific projects, design process, and problem-solving approaches.

• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a detailed case study on a complex problem they've solved. This will assess their design thinking, problem-solving skills, and ability to articulate their process and rationale.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially Sales/CS representatives to assess collaboration skills and understanding of product development across disciplines.

• Cultural Fit Interview: A final interview to assess alignment with All Gravy's values (e.g., curiosity, competitiveness, kindness, pragmatic approach).

Portfolio Review Tips:

• Showcase End-to-End Process: Clearly illustrate the journey from problem identification through research, ideation, prototyping, testing, and final execution.

• Highlight AI-Native Design: Include specific examples of designing for AI, explaining the user needs addressed and the interaction patterns created.

• Demonstrate Customer Insight Integration: Explain how user research, interviews, and data directly influenced design decisions and iterations.

• Emphasize Problem-Solving: Focus on the complexity of the problems solved and the elegance of the solutions. Use data or user feedback to quantify impact.

• Design System Contributions: If applicable, showcase contributions to or robust use of design systems, emphasizing reusability and scalability.

• Tailor to All Gravy: Research All Gravy's product and target audience. Frame your experience and projects to resonate with their mission and challenges, especially regarding frontline workers and AI.

Challenge Preparation:

• Understand the Target User: Deeply consider the needs, constraints, and context of frontline hospitality/retail workers. Think about their environment, time pressures, and tech literacy.

• Deconstruct the Problem: If given a prompt, break it down into core components and identify the most critical user needs to address.

• Focus on AI Integration: Consider how AI can genuinely assist or enhance the user's workflow, rather than being a superficial addition.

• Iterative Thinking: Be prepared to discuss trade-offs, alternative solutions, and how you would iterate on your proposed design based on feedback.

• Visual Communication: Be ready to present your work clearly and concisely, using mockups, wireframes, or prototypes effectively.

📝 Enhancement Note: The interview process is designed to thoroughly assess design skills, strategic thinking, collaboration ability, and cultural fit. The portfolio review is critical, with specific emphasis on AI-native design and customer-centric problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable for modern SaaS product design teams), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping & Interaction: InVision, Principle, ProtoPie (for more complex AI interactions).

• Design Systems: Figma's component libraries, Storybook (if engineers use it for component documentation).

Analytics & Reporting:

• Tools for understanding user behavior and product performance are essential for a data-driven approach.

• Product Analytics: Amplitude, Mixpanel, Heap, Google Analytics.

• User Feedback Tools: Hotjar, UserTesting.com, Sprig.

CRM & Automation:

• While not directly a designer's tool, understanding how design impacts CRM and automation workflows is beneficial.

• CRM: Salesforce, HubSpot (used by Sales and CS, designers may interact with data/workflows).

• Customer Support/Success: Zendesk, Intercom.

📝 Enhancement Note: The core tools will be design and prototyping software, with Figma being the most likely primary platform. Familiarity with user analytics tools is crucial for a research-led, data-driven design approach. Understanding the broader tech stack helps designers see how their work integrates into the larger product ecosystem.

👥 Team Culture & Values

Operations Values:

• Curiosity: A drive to understand users, technology, and the market deeply.

• Competitiveness: Striving for excellence and to be the best in class, both in product and personal growth.

• Kindness: Fostering a supportive and empathetic environment for colleagues and users.

• Pragmatism: Balancing ambitious visions with practical execution and iterative progress.

• Growth Mindset: Continuous learning and development, embracing challenges as opportunities.

• Ownership: Taking responsibility for outcomes and driving initiatives to completion.

• Collaboration: Working effectively with others across functions to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers, Engineers, Sales, and CS, integrating design into the broader product development lifecycle.

• Feedback-Oriented: Designers are expected to provide and receive constructive feedback to elevate the quality of work.

• Transparent Communication: Open dialogue about design decisions, challenges, and learnings.

• User-Centricity: All collaboration ultimately serves the goal of creating better experiences for frontline workers.

📝 Enhancement Note: The company explicitly mentions "Curious, competitive, kind?" as part of their hiring ethos. The emphasis on a "growth mindset" and "attitude" over ticking every box is a significant cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Dual Audiences: Balancing the needs of sophisticated B2B buyers (HR/Ops) with the simplicity required for frontline workers who judge against consumer apps.

• AI Integration Complexity: Designing novel, intuitive, and valuable AI interactions that genuinely assist users without being intrusive or confusing.

• Rapid Growth Environment: Adapting to fast-paced changes, evolving priorities, and scaling design processes and systems effectively.

• Simplifying Highly Complex Workflows: Transforming intricate operational tasks in hospitality and retail into effortless user experiences.

• Maintaining High Standards: Upholding a high bar for design quality and craftsmanship while operating under pressure to ship quickly.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in designing AI-native SaaS products.

• Cross-functional Expertise: Deepening understanding of product management, engineering, sales, and customer success dynamics within a SaaS context.

• Design System Mastery: Contributing to and evolving a robust design system for a rapidly growing product.

• Industry Impact: Gaining deep domain knowledge in hospitality and retail operations.

• Leadership Track: Potential to move into lead design roles, mentor junior designers, or influence product strategy at a higher level.

📝 Enhancement Note: The challenges are directly tied to the company's innovative product (AI-native for frontline workers) and its high-growth status. Growth opportunities are focused on specialization in emerging design fields and potential leadership within a scaling organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow into a simple user experience. What was your process, and what was the outcome?" (Focus on problem decomposition, user research, and iterative design.)

• "How would you approach designing a new AI feature for frontline workers that helps them manage their schedules more efficiently?" (Focus on identifying user needs, exploring AI interaction patterns, and considering potential pitfalls.)

• "Tell us about a time you had to balance user needs with business requirements or technical constraints. How did you navigate that?" (Focus on pragmatism, negotiation, and finding optimal solutions.)

• "How do you ensure your designs are inclusive and accessible for a diverse range of users, especially those with limited tech experience?" (Focus on user empathy and inclusive design principles.) Company & Culture Questions:

• "What interests you about All Gravy's mission to improve frontline work lives?" (Show genuine interest in the company's purpose.)

• "How do you contribute to a collaborative team environment, especially in a hybrid or remote setting?" (Highlight your teamwork and communication skills.)

• "Describe your experience working in a high-growth SaaS environment. What are the unique challenges and opportunities?" (Demonstrate adaptability and understanding of fast-paced tech companies.)

• "How do you approach giving and receiving constructive feedback?" (Showcase your maturity and openness to growth.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your role, the process, the solution, and the impact.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rates, task completion times, user satisfaction scores) to demonstrate the success of your designs.

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, high-fidelity mockups, and prototypes. Explain why you made certain design choices.

• Focus on AI: Be prepared to deeply discuss your experience designing AI-native features, your thought process, and the user value delivered.

• Address the "Frontline Worker" Context: Explain how you considered the specific needs and constraints of this user group in your designs.

• Be Ready for Deep Dives: Expect questions about specific design decisions, research methods, and how you handled challenges.

📝 Enhancement Note: Interview preparation should focus on showcasing a strong understanding of the user (frontline workers), the technology (AI-native), and the business context (high-growth SaaS). The portfolio presentation is a critical component, requiring clear communication of process, impact, and design rationale.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on careers.allgravy.com.

• Tailor your Resume: Highlight your 5+ years of experience in end-to-end product design, specifically mentioning your work with high-growth SaaS companies, user-facing products, and any experience with AI-native design. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to solve complex problems, conduct user research, design intuitive interfaces, and specifically your experience with AI-driven features and/or designing for challenging user groups. Ensure your portfolio clearly articulates the problem, your process, your solutions, and the impact.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to customer discovery, and how you would contribute to All Gravy's mission. Practice presenting your portfolio case studies concisely and engagingly.

• Research All Gravy: Understand their product, target market (hospitality/retail frontline workers), and company values. Be prepared to discuss why you are a good cultural fit and how you align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.