Senior Product Designer - Activities(Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer (Activities)

Company: Agoda

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Product Design / User Experience (UX) / User Interface (UI)

Date Posted: 2026-07-27

Experience Level: 6+ years of experience

Remote Status: Hybrid (with relocation provided)

🚀 Role Summary

• Lead end-to-end design for the Agoda Activities product, focusing on transforming user journeys for discovery, search, and booking.

• Drive design strategy and execute intuitive, engaging, and scalable user experiences across web and mobile platforms.

• Collaborate closely with product managers, engineers, and cross-functional teams in an agile environment to deliver high-quality, user-centered solutions.

• Champion user needs and leverage quantitative and qualitative data to inform design decisions and continuously improve the product offering.

📝 Enhancement Note: This role is positioned within Agoda's product-driven culture, emphasizing a strong partnership between design, product management, and engineering. The "Activities" focus suggests a need for specialized design thinking around discovery-based product categories, requiring a blend of strategic vision and detailed execution for a competitive online travel market.

📈 Primary Responsibilities

• Own the complete design process for dedicated scrum teams, from initial discovery and ideation through to final delivery, ensuring a cohesive user experience.

• Develop and present design solutions that effectively address both complex business objectives and critical customer needs within the travel activities domain.

• Craft sophisticated user flows and customer journeys, demonstrating a systems-level thinking approach rather than just isolated interface elements.

• Conduct and synthesize findings from quantitative and qualitative research, including user interviews and usability testing, to generate actionable insights that drive design iteration.

• Partner with product managers to shape the product vision and roadmap, balancing user desires with business goals and technological constraints.

• Manage and communicate effectively with multiple stakeholders across various disciplines to ensure alignment and on-time delivery of product features.

• Champion consistency and cohesion in UX design principles across Agoda's expanding suite of travel products and features.

• Facilitate and participate in design critiques, workshops, and team meetings to foster collaboration and elevate design quality.

📝 Enhancement Note: The emphasis on "owning end-to-end user journeys" and "setting design direction" indicates a senior individual contributor role with significant autonomy and strategic influence. The mention of managing multiple stakeholders and working within agile scrum teams highlights the need for strong communication, negotiation, and prioritization skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a related field is often preferred for senior product design roles.

Experience: 6+ years of full-time experience in product design for digital or web-based products, with a strong preference for in-house experience.

Required Skills:

• Product Design Expertise: Proven ability to independently create visually stunning, intuitive, and scalable user interfaces and interactions for digital products.

• User Research Proficiency: Hands-on experience with both quantitative and qualitative research methodologies, including user interviews, synthesizing findings, and generating actionable insights.

• Design Process Ownership: Ability to take full ownership of the design process within an agile development framework, from discovery to delivery.

• Cross-Functional Collaboration: Skill in partnering effectively with product managers and engineers to shape product vision, roadmap, and ensure high-quality execution.

• Stakeholder Management: Experience in managing and communicating with diverse stakeholders to ensure alignment and facilitate on-time delivery.

• Design Systems Thinking: Capacity to think and craft at a system level, ensuring cohesion and consistency across product features.

• Strong Communication: Articulate design rationale clearly, influence stakeholders, and build trust across different disciplines.

• Portfolio: A strong portfolio showcasing design thinking, process, and beautiful, user-centered web and mobile product design solutions.

Preferred Skills:

• Experience within the online travel industry or e-commerce.

• Proficiency in advanced prototyping tools and techniques.

• Experience with design systems and their implementation.

• Familiarity with A/B testing and data-driven design optimization.

• Experience in mentoring junior designers or leading design initiatives.

📝 Enhancement Note: The requirement for 6+ years of experience and the emphasis on "owning end-to-end user journeys" and "setting design vision" suggest that candidates will be expected to operate with a high degree of autonomy and strategic input. The portfolio requirement is critical, needing to demonstrate not just aesthetic appeal but also a clear understanding of design thinking, process, and measurable impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Detailed case studies showcasing the entire design process from problem definition, user research, ideation, wireframing, prototyping, user testing, to final visual design and post-launch iteration.

• Problem-Solving Demonstration: Clear articulation of the user problems and business challenges addressed, along with the strategic design thinking applied to solve them.

• User-Centered Approach: Evidence of how user insights, data, and research informed design decisions at each stage of the process.

• Visual and Interaction Design: Examples demonstrating strong UI design skills, intuitive interaction design, and a keen eye for detail.

• Systems Thinking: Showcase instances where a system-level approach to design was taken, ensuring scalability and consistency.

• Impact & Metrics: Where possible, demonstrate the impact of your design solutions using quantitative data (e.g., conversion rate improvements, task completion rates, user satisfaction scores).

Process Documentation:

• Workflow Design: Ability to document complex user workflows and map out optimal user journeys.

• Design Rationale: Clear articulation of design decisions, including the 'why' behind choices, supported by research and user feedback.

• Collaboration Artifacts: Examples of how design processes were documented and shared within agile teams, including user journey maps, wireframes, prototypes, and design specifications.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It must go beyond showcasing pretty interfaces to demonstrating strategic thinking, rigorous process, and a data-informed approach. Candidates should be prepared to articulate their design process and the rationale behind their decisions in detail, highlighting their ability to manage ambiguity and drive product outcomes.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Bangkok, Thailand, with 6+ years of experience, a competitive salary range can be estimated between THB 1,200,000 to THB 2,000,000 per annum (approximately USD 32,000 to USD 55,000). This range is an estimate and can vary based on the specific candidate's experience, skills, and Agoda's internal compensation structure.

Benefits:

• Relocation Assistance: Comprehensive relocation package provided to support the move to Bangkok.

• Health Insurance: Comprehensive medical and dental insurance coverage.

• Annual Leave: Generous paid time off and public holidays.

• Performance Bonuses: Potential for performance-based bonuses.

• Travel Benefits: Discounts and perks related to Agoda's travel offerings.

• Professional Development: Opportunities for training, workshops, and attending industry conferences.

• Visa Sponsorship: Visa and work permit assistance for international candidates.

Working Hours: Typically 40 hours per week, with flexibility expected within Agoda's hybrid work model. Standard working hours in Bangkok are generally from 9:00 AM to 6:00 PM, Monday to Friday.

📝 Enhancement Note: The relocation assistance is a significant benefit, indicating Agoda's commitment to attracting international talent. The salary estimate is based on industry benchmarks for senior design roles in major Southeast Asian tech hubs, considering the cost of living in Bangkok and Agoda's position as a leading online travel agency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) and technology. Agoda operates within the highly competitive global travel and hospitality sector, leveraging technology to connect travelers with accommodations, flights, and activities.

Company Size: Over 7,000 employees globally. This size indicates a mature organization with established processes but also retains agility and a culture of innovation.

Founded: 2005. Agoda has a significant history in the online travel space, evolving from a startup to a major player under Booking Holdings.

Team Structure:

• Design Team: A diverse group of product designers working from the Bangkok home office. The team is described as "small enough to be scrappy and hands on, yet big enough to influence change and product strategy."

• Cross-functional Collaboration: Designers partner closely with Product Managers and Engineers within agile scrum teams.

• Reporting: Senior Product Designers are expected to take ownership and set design direction, likely reporting into a Design Lead or Head of Design, with close collaboration with Product Management leadership.

Methodology:

• Data-Driven: Data and technology are at the heart of Agoda's culture, fueling curiosity and innovation. Design decisions are informed by quantitative data and qualitative research.

• Agile Development: The company operates with agile methodologies, requiring designers to be adaptable and collaborative within scrum teams.

• User-Centric Design: A strong focus on understanding user problems and designing intuitive, engaging experiences.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's culture emphasizes a blend of data-driven decision-making and a passion for travel. The "scrappy yet influential" description of the design team suggests an environment where initiative and hands-on contribution are valued, alongside the ability to shape strategy.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a highly experienced individual contributor capable of leading design initiatives, mentoring others, and significantly influencing product strategy and execution. They are expected to manage complex projects independently and drive innovation.

Reporting Structure: While reporting lines can vary, a Senior Product Designer typically reports to a Design Manager or Head of Design. They work in close partnership with Product Managers and Engineering Leads within their assigned scrum team.

Operations Impact: The Senior Product Designer's work directly impacts Agoda's ability to attract, engage, and retain customers by creating seamless and enjoyable experiences for booking travel activities. Successful designs contribute to increased conversion rates, customer satisfaction, and ultimately, revenue growth for the company.

Growth Opportunities:

• Leadership Track: Potential to move into a Design Lead or Managerial role, overseeing a team of designers and driving design strategy for larger product areas.

• Specialization: Opportunity to deepen expertise in specific areas of UX/UI design, user research, or product strategy within the travel domain.

• Cross-Product Influence: As a senior member, there's potential to influence design standards and practices across multiple Agoda product lines beyond just activities.

• Mentorship: Opportunity to mentor junior designers, sharing knowledge and best practices.

• Skill Expansion: Continuous learning opportunities through workshops, conferences, and internal knowledge-sharing sessions to stay abreast of design trends and technologies.

📝 Enhancement Note: The "Senior" title implies a significant level of autonomy and influence. Growth opportunities are likely to involve leadership, strategic contributions, and continuous skill development within the dynamic online travel sector.

🌐 Work Environment

Office Type: Hybrid work model. While the role is based in Bangkok, employees are expected to work from the office, allowing for in-person collaboration, but with flexibility. Relocation assistance is provided, indicating a strong preference for candidates to be based in Bangkok.

Office Location(s): Agoda's main office is located in Bangkok, Thailand. Specific office details are not provided but generally imply a modern, collaborative workspace conducive to tech and design teams.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on design critiques suggest a workspace that encourages interaction, brainstorming, and knowledge sharing among designers, product managers, and engineers.

• Tools & Technology: Access to industry-standard design and prototyping tools, along with Agoda's internal technology stack.

• Team Interaction: Opportunities for regular face-to-face interaction with design peers, product teams, and leadership, fostering a strong sense of team cohesion and alignment.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, typically within business hours in Bangkok (e.g., 9 AM - 6 PM, Monday-Friday), with the flexibility inherent in a hybrid setup. Collaboration with global teams may occasionally require adjusting schedules.

📝 Enhancement Note: The hybrid nature of the role in Bangkok, coupled with relocation support, suggests Agoda is building a strong, co-located team while offering some flexibility. The workspace is likely designed to foster collaboration and innovation, essential for a fast-paced tech company.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong portfolio showcasing relevant design work.

• Initial Screening: Recruiter or hiring manager reviews application and portfolio for fit with requirements.

• Design Challenge/Portfolio Review: A deep dive into the candidate's portfolio, discussing design thinking, process, and impact. This may involve a take-home design challenge or an in-depth presentation of existing work.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.

• Hiring Manager Interview: Final interview with the hiring manager to discuss role expectations, career growth, and overall fit.

• Offer: Extension of a job offer.

Portfolio Review Tips:

• Curate Effectively: Select 3-4 of your strongest, most relevant projects that demonstrate end-to-end design thinking and cover the required skills.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, key decisions you made, the challenges you faced, and the outcomes or impact achieved. Use visuals (wireframes, mockups, prototypes) to support your narrative.

• Highlight Process: Emphasize your design methodology, research techniques, and how you used data and user feedback to inform your decisions.

• Showcase Systems Thinking: Demonstrate your ability to design for scalability and consistency, not just individual screens.

• Quantify Impact: Wherever possible, include metrics that show the success of your designs (e.g., conversion rates, user satisfaction).

• Be Prepared for Questions: Anticipate detailed questions about your choices, reasoning, and the trade-offs you made.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the problem statement and the target user.

• Time Management: Allocate your time wisely across research, ideation, design, and documentation.

• Articulate Rationale: Be prepared to clearly explain your approach, any assumptions you made, and how your solution addresses the core problem.

• Focus on Process: Even with a limited time, demonstrating a structured design process is key.

📝 Enhancement Note: Agoda explicitly links to their "Hiring Process Guidelines" on their careers page. Candidates should review this thoroughly. The emphasis on portfolio review and potential design challenges highlights the importance of practical design skills and the ability to articulate design rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping Tools: InVision, ProtoPie, or built-in Figma/Sketch prototyping.

• User Research Tools: SurveyMonkey, Typeform, UserTesting.com, Lookback.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel (for understanding user behavior and product performance).

• Data Visualization: Tableau, Power BI (for creating dashboards and reporting on key metrics).

CRM & Automation:

• While not directly designer tools, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with user experiences can be beneficial.

📝 Enhancement Note: Figma is the de facto standard for many tech companies, so proficiency is highly likely to be expected. Experience with user analytics platforms like Amplitude or Mixpanel is crucial for a data-driven design role, enabling designers to understand user behavior and measure the impact of their work.

👥 Team Culture & Values

Operations Values:

• Curiosity & Innovation: Data and technology fuel curiosity, driving continuous innovation in travel experiences.

• Customer Focus: Deep understanding and prioritization of user needs to create seamless and delightful experiences.

• Collaboration: Working together across diverse teams and geographies to achieve common goals.

• Ownership & Accountability: Taking responsibility for projects and driving them to successful completion.

• Data-Driven Decision Making: Using insights from data and research to inform strategies and designs.

• Efficiency & Agility: Maintaining a "scrappy" yet effective approach to problem-solving and execution.

Collaboration Style:

• Cross-Functional Integration: Strong partnerships with Product Management and Engineering are fundamental, with designers actively participating in agile ceremonies.

• Open Feedback Culture: Encouragement of constructive feedback through design critiques and team discussions to elevate the quality of work.

• Knowledge Sharing: A culture that values sharing insights, best practices, and learnings across the design and product teams.

📝 Enhancement Note: Agoda's values are deeply embedded in its operational philosophy: leveraging technology and data for innovation, maintaining a strong customer-centric approach, fostering collaboration, and driving execution with ownership and agility. This translates to a work environment where designers are expected to be proactive, communicative, and results-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Ambiguity: Navigating complex user needs and business requirements within a rapidly evolving travel market. The role requires the ability to define problems and solutions in areas that may not be fully defined.

• Balancing User Needs & Business Goals: Striking the right balance between creating exceptional user experiences and achieving critical business objectives (e.g., conversion rates, revenue).

• Systemic Design Consistency: Ensuring design cohesion and consistency across a growing suite of products and features, especially as the company scales.

• Fast-Paced Environment: Adapting to a dynamic, agile development cycle that requires quick iteration and decision-making.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in areas like interaction design, user research, service design, and design systems.

• Industry Trends: Staying ahead of emerging trends in UX/UI design, travel technology, and e-commerce.

• Leadership Development: Potential to take on more strategic responsibilities, mentor junior designers, and lead design initiatives.

• Cross-Functional Exposure: Deepening understanding of product management, engineering processes, and business strategy through close collaboration.

• Global Exposure: Working with a diverse international team and contributing to a product used by millions worldwide.

📝 Enhancement Note: The challenges are typical for senior roles in fast-growing tech companies, emphasizing the need for adaptability, strategic thinking, and strong problem-solving skills. The growth opportunities are substantial, offering a clear path for career advancement and skill diversification within the online travel sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage ambiguity in a design project. How did you approach it, and what was the outcome?" (Focus on your process for defining problems, ideation, and stakeholder alignment.)

• "How do you balance user needs with business objectives? Can you provide an example from your portfolio?" (Be ready to discuss trade-offs and how you arrived at a balanced solution.)

• "Walk us through your process for designing a complex user journey. What research methods did you use, and how did you validate your design?" (Emphasize end-to-end process and data-informed decisions.) Company & Culture Questions:

• "What interests you about Agoda and the online travel industry?" (Research Agoda's mission, values, and recent news. Connect your passion for travel and design.)

• "How do you approach collaborating with product managers and engineers in an agile environment?" (Highlight your communication style, respect for other disciplines, and experience with agile ceremonies.)

• "Describe your experience with design critiques. How do you give and receive feedback?" (Showcase your openness to constructive criticism and your ability to articulate design rationale kindly and candidly.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of the project's goals and your role. Then, detail your process step-by-step, using visuals to illustrate your points. Conclude with the results and key learnings.

• Focus on the 'Why': For every design decision, explain the rationale behind it, supported by user research, data, or business context.

• Quantify Impact: If possible, present metrics that demonstrate the success or impact of your designs.

• Engage Your Audience: Be prepared for questions and encourage discussion. Show enthusiasm and passion for your work.

• Systemic Thinking: Highlight how your design solutions fit into a larger product ecosystem and adhere to design principles.

📝 Enhancement Note: Agoda's emphasis on a structured hiring process and a strong portfolio review means candidates must be well-prepared to articulate their design thinking, process, and impact. Demonstrating adaptability, collaboration, and a data-driven approach will be key to success.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features 3-4 strong case studies demonstrating your end-to-end design process, problem-solving skills, and impact, with a focus on web and mobile products.

• Resume Optimization: Tailor your resume to highlight the 6+ years of experience, proficiency in UX/UI design, user research, stakeholder management, and experience within agile environments. Use keywords from the job description.

• Interview Preparation: Thoroughly review Agoda's hiring process guidelines. Prepare to discuss your portfolio in detail, articulate your design rationale, and answer behavioral questions related to collaboration, problem-solving, and handling ambiguity.

• Company Research: Familiarize yourself with Agoda's products, mission, and company culture. Understand their position in the travel industry and what makes them unique.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.