Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-21

Experience Level: 5+ years (Mid-Senior to Lead)

Remote Status: On-site

🚀 Role Summary

• Shape and evolve BJAK's visual identity and brand system across all marketing and product surfaces, ensuring a cohesive and impactful brand presence.

• Drive the creation of engaging, high-quality brand materials that clearly reflect BJAK's unique visual identity and storytelling capabilities.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver integrated brand experiences.

• Maintain and refine BJAK's comprehensive brand guidelines, upholding exceptional craft and consistency in all visual outputs.

• Leverage advanced design tools and explore emerging AI technologies to enhance design workflows and deliver innovative brand solutions.

📝 Enhancement Note: While the job title is "Lead Brand Designer," the responsibilities and reporting structure (reporting to Creative Manager) suggest a significant hands-on execution role with leadership potential rather than a pure people management position. The emphasis on "fast, thoughtful design work" and "hands-on execution" indicates a need for a designer who can both strategize and execute effectively. The "5+ years of experience" aligns with a mid-to-senior level designer ready to take on lead responsibilities within a specific brand domain.

📈 Primary Responsibilities

• Develop and execute a compelling brand identity and visual system that aligns with BJAK's mission and values, ensuring a consistent and recognizable brand across all touchpoints.

• Design and produce a wide range of brand materials, including digital assets, marketing collateral, campaign visuals, and potentially elements for product interfaces, all adhering to brand standards.

• Collaborate closely with internal stakeholders, including marketing, product development, and content teams, to translate strategic objectives into effective visual communication strategies.

• Manage and iterate on design projects from concept to completion, ensuring timely delivery of high-quality assets that meet business needs and creative objectives.

• Maintain and continuously improve BJAK's brand guidelines documentation, serving as the custodian of brand consistency and visual integrity.

• Proactively research and integrate emerging design trends, AI tools, and innovative techniques to elevate the brand's visual expression and optimize design processes.

• Provide creative direction and strategic input to the Creative Manager, contributing to the overall brand strategy and visual roadmap.

📝 Enhancement Note: The original input described responsibilities such as "Create engaging, high-quality brand materials," "Shape and evolve BJAK’s brand system," and "Collaborate closely with marketing, content, product, and performance teams." These have been expanded to include more specific actions and outcomes expected from a Lead Brand Designer, such as "Develop and execute a compelling brand identity," "Design and produce a wide range of brand materials," and "Manage and iterate on design projects from concept to completion," to provide a clearer understanding of the scope and impact of the role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: 5+ years of progressive experience in brand design, graphic design, visual identity development, or a closely related creative field. Experience in fast-paced startup environments or performance marketing is a plus.

Required Skills:

• Proven expertise in developing and managing comprehensive brand identities and visual systems.

• Strong understanding of brand storytelling principles and their application in visual design.

• High proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and collaborative design platforms like Figma.

• Demonstrated skill in motion graphics design, with proficiency in tools such as Adobe After Effects and Premiere Pro.

• Ability to translate strategic objectives into impactful visual designs that resonate with diverse audiences.

• Excellent communication and collaboration skills for effective cross-functional teamwork.

• A strong portfolio showcasing a range of high-quality brand design work, visual systems, and execution capabilities.

• Ability to manage multiple projects simultaneously, prioritize tasks, and deliver under tight deadlines. Preferred Skills:

• Experience in performance marketing design, understanding how to create visuals that drive engagement and conversion.

• Basic skills in sound editing, simple VFX, or other multimedia content creation.

• Familiarity with design systems, templates, and brand libraries for maintaining consistency and scalability.

• Interest in or experience using AI tools to enhance design workflows, generate assets, or explore new creative possibilities.

📝 Enhancement Note: The "What You Bring" section was used to detail required skills. The "Nice to Have" section was integrated into "Preferred Skills" to provide a clearer distinction between essential and advantageous qualifications for operations professionals assessing their fit. The experience level was inferred from "5+ years of experience" and the "Lead" title.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct brand identity projects, demonstrating the evolution from concept to final execution.

• Include examples of visual systems development, illustrating how a core brand identity is applied across various platforms and mediums.

• Present case studies detailing the design process, including problem definition, strategic considerations, creative exploration, and final resolution, with a focus on how design met business objectives.

• Demonstrate proficiency in creating a variety of brand assets, such as logos, typography systems, color palettes, iconography, marketing collateral, and digital graphics.

• Highlight experience with motion graphics, showing examples of animated logos, explainer videos, or social media animations. Process Documentation:

• Evidence of developing and maintaining brand guidelines, showcasing clarity, comprehensiveness, and practical application.

• Examples of cross-functional collaboration, illustrating how design processes were integrated with marketing, product, and content strategies.

• Demonstrations of utilizing design tools like Figma for collaborative workflows and version control.

• Any examples of leveraging AI tools within the design process, such as for ideation, asset generation, or workflow automation.

📝 Enhancement Note: This section was created by inferring standard portfolio requirements for a "Lead Brand Designer" role, focusing on demonstrating brand system development, cross-functional collaboration, and proficiency with design tools, particularly Figma and motion graphics software, as mentioned in the job description. The emphasis is on showcasing process, not just final outputs.

💵 Compensation & Benefits

Salary Range: For a Lead Brand Designer with 5+ years of experience in Bandar Utama, Petaling Jaya, Selangor, Malaysia, the estimated annual salary range is likely between MYR 70,000 and MYR 120,000. This estimate is based on industry benchmarks for senior design roles in Malaysia, considering the cost of living in the Klang Valley, and BJAK's stated focus on engineering and product excellence, which often translates to competitive compensation for key creative talent.

Benefits:

• Full-time employment with a competitive salary package.

• Opportunity to work with a highly talented, motivated, and fast-paced team focused on product excellence.

• Contribution to building superior application platforms with a mission to create successful businesses and positive societal impact.

• Potential for growth and development within a flat organizational structure that encourages hands-on contribution.

• Exposure to AI integration in product development and design workflows.

• Standard Malaysian employment benefits, which typically include EPF (Employees Provident Fund), SOCSO (Social Security Organization) contributions, and annual leave.

• Potential for performance-based bonuses or incentives, given the company's focus on business success.

Working Hours: Approximately 40 hours per week, typical for a full-time role. While the environment is described as fast-paced, the emphasis on "delivering fast, thoughtful design work" and "balancing hands-on execution with broader brand direction" suggests a need for efficient time management rather than excessive overtime, though occasional flexibility may be required to meet project deadlines.

📝 Enhancement Note: The salary range was estimated based on general knowledge of design salaries in Malaysia for a lead role with 5+ years of experience. The benefits were inferred from typical full-time employment packages in Malaysia and the company's description of its mission and culture. Working hours were inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, Digital Insurance, AI Integration). BJAK operates within the rapidly evolving technology sector, focusing on building superior application platforms. Their initial success in digitizing the insurance industry in Southeast Asia positions them as a leader in leveraging technology for efficiency and societal benefit. The company's forward-looking approach, with a stated mission to build new applications integrating AI, indicates a culture of innovation and continuous development.

Company Size: The description mentions a "very flat organization" and a "densely talented, highly motivated" team, implying a company that values agility, direct contribution, and minimal bureaucracy. While specific numbers aren't given, this suggests a medium-sized, growth-oriented tech company where individual impact is significant.

Founded: BJAK has successfully developed the "first and leading insurance platform in Southeast Asia," indicating a history of innovation and market leadership. The company is now expanding into new use cases, particularly those integrated with AI, suggesting a phase of growth and diversification beyond its initial success.

Team Structure:

• The design team is part of a broader creative function, reporting to a Creative Manager.

• The organization is characterized by a "very flat" structure, suggesting direct communication channels and reduced hierarchical layers.

• Team members are expected to be "hands-on" and contribute directly, implying a collaborative and execution-focused environment.

• Cross-functional collaboration is a key aspect, with designers working closely with marketing, content, product, and performance teams. Methodology:

• Emphasis on "engineering and product excellence," suggesting a data-informed and quality-driven approach.

• Focus on building "superior application platforms" implies a commitment to robust development and user experience.

• The mission of "creating successful businesses while contributing positively to society by making it more efficient" indicates a dual focus on commercial viability and social impact.

• Continuous learning and adaptation are likely core tenets, especially with the integration of AI and the pursuit of new use cases.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture and team structure were inferred from the provided description, focusing on keywords like "flat organization," "densely talented," "highly motivated," "engineering and product excellence," and "hands-on contribution." The industry and founding context were derived from the description of their existing platform and future AI integration plans.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer." It signifies a transition from a purely individual contributor role to one that involves shaping brand direction and potentially mentoring junior designers, while still requiring significant hands-on design execution. It's a crucial step for designers looking to deepen their strategic impact within a brand ecosystem.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This suggests a clear line of reporting for creative direction, feedback, and performance evaluation, while also indicating a collaborative relationship where the Lead Designer contributes strategic input.

Operations Impact: The Lead Brand Designer's impact is central to BJAK's external perception and internal brand consistency. By shaping the visual identity and ensuring cohesive brand experiences across all touchpoints (marketing, product, consumer-facing, partner-facing), this role directly influences brand recognition, customer engagement, and the overall success of BJAK's business initiatives. The ability to deliver fast, thoughtful design also supports immediate business needs, contributing to campaign effectiveness and market responsiveness.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of brand design, such as visual systems, motion graphics, or AI-enhanced design workflows.

• Leadership: Transition into a more formal management role (e.g., Creative Manager) or become a subject matter expert/principal designer within the organization.

• Strategic Influence: Play a larger role in defining the overarching brand strategy and creative direction for BJAK's expanding product portfolio.

• Skill Development: Gain experience with cutting-edge AI design tools and contribute to innovative solutions in emerging technology use cases.

• Cross-functional Expertise: Broaden understanding of marketing, product development, and performance analytics through close collaboration.

📝 Enhancement Note: The "Operations Career Level" and "Growth Opportunities" were inferred based on the "Lead" title, the reporting structure, and the company's description of a flat organization and focus on product excellence and AI integration. The "Operations Impact" section was tailored to highlight how a brand designer contributes to business objectives, aligning with the overall goal of revenue operations and GTM roles.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This suggests a traditional office environment designed to foster collaboration, direct communication, and immediate feedback among team members.

Office Location(s): The primary office location is in Bandar Utama, Petaling Jaya, a well-established commercial and residential hub in the Klang Valley, known for its accessibility and amenities. This location likely provides a professional and convenient workspace for employees.

Workspace Context:

• Collaborative Environment: The emphasis on "flat organization" and "cross-functional collaboration" indicates a workspace designed to encourage interaction, brainstorming, and open communication between teams.

• Technology-Rich: As a tech company focused on "engineering and product excellence," the workspace is expected to be equipped with modern design tools, hardware, and software essential for creative and technical roles, including AI tools.

• Hands-on Contribution: The environment supports individuals who are proactive and directly involved in execution, fostering a culture of shared responsibility and tangible output.

• Dynamic Pace: The description of "delivering fast, thoughtful design work" and supporting "immediate business needs" suggests a dynamic and potentially fast-paced work atmosphere common in growth-stage tech companies.

Work Schedule: A standard full-time schedule, likely Monday to Friday, with approximately 40 hours per week. While the environment is dynamic, the focus on efficiency and thoughtful execution implies a balance between productivity and well-being, rather than a culture of constant overtime.

📝 Enhancement Note: The "Work Environment" details were inferred from the "On-site" designation and the company's description of its culture, team structure, and mission. The focus is on how these elements translate into the day-to-day experience for a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, focusing on brand identity, visual systems, and relevant tool proficiency.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing your design process, strategic thinking, and how you've achieved results for previous clients or employers. Expect questions about your approach to brand storytelling, visual systems, and collaboration.

• Skills Assessment/Creative Challenge: A potential practical exercise or case study to evaluate your design skills, problem-solving abilities, and understanding of BJAK's brand context. This might involve a small design task or a critique of existing brand elements.

• Team/Cross-functional Interviews: Meetings with the Creative Manager and potentially members from marketing, product, or performance teams to assess your collaborative style, communication skills, and cultural fit.

• Final Interview: Likely with senior leadership to discuss your vision for BJAK's brand and overall fit within the company's strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your ability to develop and execute brand identities, visual systems, and motion graphics. Prioritize projects that demonstrate strategic thinking and measurable impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the outcomes achieved. Use visuals effectively to guide the viewer through your work.

• Highlight Systems Thinking: Emphasize how you build and maintain consistent brand experiences across different touchpoints. Show examples of brand guidelines or how you've applied a system.

• Showcase Tool Proficiency: Clearly indicate the tools used (Adobe Creative Suite, Figma, After Effects) and demonstrate advanced techniques where applicable.

• Address AI Interest: If you have experience or a strong interest in AI design tools, showcase relevant projects or discuss your exploration in this area.

• Tailor to BJAK: If possible, incorporate elements that show you understand BJAK's mission, industry, and current brand aesthetic, perhaps by briefly discussing how you might approach a design challenge for them.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand, mission, target audience, and industry. Identify strengths and potential areas for visual evolution.

• Focus on Process: For any practical challenge, emphasize your design process, problem-solving approach, and how you would arrive at a solution, not just the final output.

• Demonstrate Collaboration: Be prepared to discuss how you would collaborate with different teams (marketing, product) to ensure design alignment and effectiveness.

• Think Strategically: Frame your design decisions within broader business and brand objectives.

📝 Enhancement Note: This section was developed by inferring a typical interview process for a lead creative role in a tech company. It includes advice on portfolio preparation and challenge handling, emphasizing strategic thinking, process, and alignment with BJAK's stated mission and values.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, photo editing, and illustration. Proficiency expected in Photoshop, Illustrator, and InDesign.

• Figma: Critical for collaborative design, prototyping, and maintaining design systems. Expected to be used extensively for UI/UX and brand asset creation.

• Motion Graphics Tools: Adobe After Effects and Premiere Pro are required for creating animated graphics, video content, and dynamic brand elements.

Analytics & Reporting: While not directly a design tool, understanding how design impacts performance is key. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) might be beneficial to understand user engagement with designed assets.

CRM & Automation: Not directly applicable for this design role, but understanding how marketing automation tools (e.g., HubSpot, Marketo) are used for campaign deployment can inform design choices for campaign assets.

Emerging Technologies:

• AI Design Tools: Interest or experience using AI for ideation, asset generation, workflow optimization, or other design-enhancing applications is highly valued. This could include tools like Midjourney, DALL-E, or AI features within existing Adobe products.

📝 Enhancement Note: The "Tools & Technology Stack" was compiled directly from the "What You Bring" section of the job description, highlighting the core design software and motion graphics tools required, as well as the preferred interest in AI tools.

👥 Team Culture & Values

Operations Values:

• Product Excellence & Engineering Rigor: A deep commitment to quality, efficiency, and robust solutions in all aspects of work, including design.

• Innovation & Continuous Improvement: A culture that encourages exploring new technologies (like AI), adapting to market changes, and constantly seeking better ways to achieve goals.

• Hands-on Contribution & Ownership: Team members are expected to be proactive, take responsibility for their work, and contribute directly to the company's mission.

• Societal Impact: A drive to not only build successful businesses but also to contribute positively to society through increased efficiency and accessibility.

• Collaboration & Flat Hierarchy: Open communication, mutual respect, and a willingness to work across teams in a less hierarchical structure.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and product teams, requiring strong communication and a shared understanding of objectives.

• Proactive Communication: In a flat organization, proactive updates and sharing of ideas are crucial for alignment and efficiency.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement, both in design work and team processes.

• Agile & Iterative: The need to "deliver fast, thoughtful design work" and support "immediate business needs" suggests an agile approach to design, involving rapid iteration and adaptation.

📝 Enhancement Note: This section was derived from the company description's emphasis on "engineering and product excellence," "mission of creating successful businesses while contributing positively to society," "very flat organization," and the expectation for team members to be "hands-on." These elements were translated into specific values and collaboration styles relevant to a design professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering fast, thoughtful design work that meets immediate business needs while maintaining high standards of craft and brand consistency.

• Evolving Brand System: Continuously shaping and refining BJAK's brand system to accommodate new product lines, AI integrations, and evolving market dynamics.

• Cross-functional Alignment: Ensuring design vision and execution are seamlessly integrated with diverse marketing, product, and performance team objectives.

• Adopting New Technologies: Staying ahead of the curve with emerging AI design tools and integrating them effectively into existing workflows without compromising quality.

• Working in a Flat Organization: Navigating a less hierarchical structure requires strong self-direction, proactive communication, and effective collaboration with peers and superiors.

Learning & Development Opportunities:

• Mastering AI in Design: Gain hands-on experience and develop expertise in leveraging AI tools to innovate design processes and create unique brand assets.

• Strategic Brand Development: Contribute to the high-level brand direction and visual strategy for a growing tech company with diverse application platforms.

• Cross-Disciplinary Learning: Deepen understanding of marketing strategies, product development cycles, and performance analytics through close collaboration.

• Design System Evolution: Play a key role in the ongoing development and scaling of BJAK's design system.

• Mentorship: Potential to mentor junior designers or collaborate closely with senior creative leadership.

📝 Enhancement Note: Challenges and growth opportunities were inferred from the job description's context, including the fast-paced environment, the need for continuous brand evolution, the integration of AI, and the flat organizational structure.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "How would you approach evolving BJAK's visual identity to reflect our expansion into AI-integrated applications, while maintaining consistency with our existing brand?" (Preparation: Research BJAK, identify key brand attributes, brainstorm visual metaphors for AI and efficiency.)

• Process & Collaboration: "Describe a time you successfully collaborated with marketing and product teams to deliver a cohesive brand experience. What was your process, and how did you handle any disagreements?" (Preparation: Prepare a STAR method example focusing on cross-functional teamwork, problem-solving, and communication.)

• Problem-Solving & Efficiency: "Imagine we need to create a series of social media assets quickly for a new product launch. How would you approach this to ensure brand consistency and speed, and what tools would you leverage?" (Preparation: Discuss your workflow, use of templates, Figma's capabilities, and potential AI tools for asset generation.)

Company & Culture Questions:

• "What excites you most about BJAK's mission to create successful businesses and contribute positively to society?" (Preparation: Articulate your alignment with their mission and values.)

• "Our organization is very flat. How do you see yourself contributing and collaborating effectively in such an environment?" (Preparation: Discuss your proactive communication style, ability to take ownership, and comfort with direct feedback.)

• "How do you measure the success of your design work, beyond aesthetic appeal?" (Preparation: Discuss metrics like engagement rates, conversion uplift, brand recall, and adherence to brand guidelines.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation like a story: problem, your role, process, solution, and results.

• Show, Don't Just Tell: Use high-quality visuals and clear annotations to walk through your design decisions.

• Quantify Impact: Whenever possible, include metrics or examples of how your design work contributed to business objectives (e.g., increased click-through rates, improved brand recognition).

• Demonstrate Versatility: Showcase a range of projects that highlight your skills in brand identity, visual systems, and motion graphics.

• Address AI: Be ready to discuss your interest and any experience with AI design tools, explaining how you see them fitting into a design workflow.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Lead Brand Designer role in a tech company focused on innovation and efficiency, drawing from the job description's emphasis on brand identity, collaboration, AI, and a flat organizational structure.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio clearly showcases your experience in brand identity development, visual systems, motion graphics, and proficiency with tools like Figma and Adobe Creative Suite. Prioritize projects that demonstrate strategic thinking and collaboration.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience, specific design achievements, and any experience with AI tools or fast-paced environments. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and how you contribute to business objectives. Be ready to discuss your understanding of BJAK's mission and brand.

• Company Research: Thoroughly research BJAK, their products, mission, and current brand presence. Understand their position in the market and their focus on AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.