Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-21

Experience Level: 5-10 Years

Remote Status: Fully Remote (within Indonesia)

🚀 Role Summary

• Lead the conceptualization and execution of high-impact visual design assets across diverse platforms, including marketing campaigns, social media, web, product interfaces, and internal communications.

• Champion and evolve BJAK's brand identity, ensuring unwavering consistency, clarity, and premium execution across all customer and stakeholder touchpoints.

• Drive collaborative efforts with marketing, content, product, and performance teams to deliver visually compelling, on-brand work that directly contributes to achieving key business objectives and driving measurable results.

• Craft bespoke design solutions tailored to resonate with a variety of audiences, including consumers, strategic partners, and internal employee teams.

• Develop, maintain, and rigorously refine BJAK's comprehensive brand guidelines and visual standards to empower consistent brand representation.

• Provide mentorship and creative guidance to junior designers, fostering their development and ensuring high-quality creative output across all projects.

📝 Enhancement Note: This role is positioned as a senior Brand Designer, evidenced by the 5-8 years of experience requirement and the explicit mention of mentoring junior designers and reporting directly to the Creative Manager. The focus on "high-impact design assets" and "driving results" indicates a strategic creative role, not purely execution-based. The emphasis on evolving brand identity and ensuring consistency across all touchpoints points to a strong need for strategic brand thinking and execution.

📈 Primary Responsibilities

• Spearhead the creation of visually compelling and strategically aligned design assets for marketing campaigns, digital advertising, social media content, website elements, and product interfaces.

• Define and uphold the visual integrity of BJAK's brand, ensuring all design outputs reflect a consistent, premium, and recognizable brand identity.

• Partner closely with marketing, content creation, product development, and performance analytics teams to translate campaign objectives and product features into effective visual narratives.

• Design user-centric visuals that cater to diverse audience segments, ensuring clarity, engagement, and brand resonance for consumers, business partners, and internal stakeholders.

• Establish and meticulously manage brand guidelines, style guides, and asset libraries to ensure consistent application of brand elements across all internal and external communications.

• Guide and mentor junior designers, providing constructive feedback, technical direction, and fostering a collaborative creative environment to elevate team output.

• Contribute to the strategic direction of the brand's visual language, reporting directly to the Creative Manager and participating in high-level creative discussions.

• Stay abreast of emerging design trends, digital innovations, and AI-assisted design tools to continuously enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand development and hands-on execution. The mention of "driving results" and "performance teams" suggests that design effectiveness will be measured by its contribution to business goals, a key aspect of GTM operations. Mentoring and reporting to a Creative Manager indicate a senior individual contributor role with leadership potential.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring this level of experience and responsibility.

Experience: 5–8 years of dedicated experience in brand design, graphic design, or a similar creative role, with a demonstrated history of shaping and evolving brand identities.

Required Skills:

• Proven expertise in brand storytelling and creating impactful visual narratives across various media.

• Mastery of Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for collaborative design workflows and UI/UX elements.

• Demonstrated ability to translate complex briefs into clean, engaging, and effective visual designs.

• Strong understanding of layout principles, typography, composition, and color theory, with a keen eye for detail and brand consistency.

• Experience in designing for diverse audiences, ensuring brand messaging is clear and resonant.

• Proven ability to manage multiple projects simultaneously in a fast-paced, iterative environment.

• Experience in mentoring junior designers or guiding creative execution.

• Familiarity with digital design trends and best practices. Preferred Skills:

• Experience with motion design tools such as Adobe After Effects or Premiere Pro.

• Experience or a strong interest in leveraging AI tools for design ideation, asset generation, and production efficiency.

• Experience designing visuals specifically for performance marketing campaigns.

• Familiarity with motion graphics, basic sound editing, or visual effects (VFX).

• Knowledge of design systems, template creation, and brand asset management libraries.

• Experience with A/B testing visual creative elements to optimize performance.

📝 Enhancement Note: The requirements highlight a strong technical foundation in industry-standard design tools (Adobe Suite, Figma) and an openness to emerging technologies like AI in design. The preference for motion graphics and performance marketing experience suggests a need for dynamic and results-oriented creative output, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional brand design work, with a clear emphasis on brand storytelling and visual excellence.

• Case studies demonstrating the end-to-end design process for key projects, from initial concept development and brief interpretation to final asset delivery and impact.

• Examples of how you have evolved or maintained brand identity across multiple touchpoints, highlighting consistency and strategic application.

• Visuals that prove expertise in layout, typography, composition, and overall aesthetic quality.

• Projects that illustrate your ability to adapt design for different audiences (consumers, partners, internal teams). Process Documentation:

• Evidence of how you manage the design process, from brief intake and concept ideation to iteration, feedback incorporation, and final production.

• Examples of collaboration with cross-functional teams (marketing, product, content) to ensure design alignment and effectiveness.

• Documentation or portfolio pieces that showcase the refinement and application of brand guidelines and visual standards.

• For preferred skills, examples of motion graphics work or performance marketing campaign visuals that demonstrate measurable results.

📝 Enhancement Note: For a senior Brand Designer, the portfolio is paramount. It should not only showcase aesthetic capabilities but also strategic thinking, process management, and the ability to drive results. Emphasis on brand storytelling, consistency, and cross-functional collaboration is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5-8 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 250,000,000 - IDR 450,000,000. This estimate accounts for the cost of living in Jakarta, the demand for skilled designers, and the senior level of the role, including potential leadership responsibilities.

Benefits:

• Competitive salary and compensation package.

• Opportunity for career growth and advancement into creative leadership roles.

• Direct ownership of high-impact visual assets that reach millions of users across the region.

• A dynamic and collaborative team environment that values clear thinking, strong execution, and creative innovation.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Remote working flexibility, allowing for work-life balance within Indonesia.

Working Hours: The standard working hours are estimated to be around 40 hours per week, typical for a full-time position. However, the remote nature and fast-paced environment may require occasional flexibility to meet project deadlines.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in Indonesia and the listed experience level. Actual compensation will depend on the candidate's specific experience, skills, and the company's internal compensation structure. The benefits highlight key attractors for senior creative professionals, including growth potential and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Technology / InsurTech), Financial Services, AI Integration. BJAK operates at the intersection of technology and financial services, specifically focusing on digitizing the insurance industry and integrating AI into its applications. This means the company culture likely values innovation, data-driven decision-making, and efficiency.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization." While an exact number isn't provided, this implies a growing, dynamic startup or scale-up environment rather than a large corporation. This structure suggests opportunities for direct impact and cross-functional collaboration.

Founded: BJAK was founded with the mission of creating superior application platforms and has developed the first and leading insurance platform in Southeast Asia. Its current focus is expanding into new use cases integrated with AI technologies. This history points to a company with a proven track record and ambitious future growth plans.

Team Structure:

• The design team is likely part of a broader marketing or product division, with a flat organizational structure enabling direct interaction with various departments.

• Reporting lines are clear, with the Brand Designer reporting directly to the Creative Manager, suggesting a defined creative hierarchy within the team.

• Cross-functional collaboration is a core tenet, with designers expected to work closely with marketing, content, product, and performance teams. Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-informed and results-oriented approach to all functions, including design.

• The mission to "create successful businesses while contributing positively to society by making it more efficient" indicates a focus on impact and societal benefit, which could influence design priorities.

• The integration of AI technologies signifies a forward-thinking approach, likely encouraging experimentation and adoption of new tools and methodologies.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by a flat hierarchy, high talent density, and a focus on product excellence and efficiency. This suggests a fast-paced, collaborative environment where designers can have significant influence and are expected to be hands-on. The emphasis on AI suggests an innovative and forward-thinking approach.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer. It requires a substantial level of independent work, creative leadership, and the ability to mentor junior staff. The responsibilities extend beyond execution to include brand strategy, identity evolution, and cross-functional collaboration on results-driven initiatives.

Reporting Structure: The Brand Designer reports directly to the Creative Manager. This indicates a clear path for creative guidance, feedback, and strategic alignment within the design function. This structure also implies opportunities to learn from a more experienced creative leader.

Operations Impact: The Brand Designer's work directly influences BJAK's market perception, customer acquisition, and brand loyalty. By creating high-impact visuals for campaigns, social media, and product interfaces, the designer contributes significantly to marketing effectiveness, user engagement, and overall business success. This role is critical in translating BJAK's mission and value proposition into compelling visual communications that drive user adoption and retention.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions the "opportunity to grow into a creative leadership role," suggesting a pathway towards becoming a Creative Manager or leading specific design initiatives.

• Skill Specialization: Opportunities exist to deepen expertise in areas like motion graphics, AI-assisted design, or performance marketing visuals, aligning with industry trends and company needs.

• Cross-Functional Exposure: Working closely with marketing, product, and performance teams provides exposure to broader business strategies and can open doors to roles in product marketing, brand management, or GTM operations.

• Mentorship & Development: The requirement to mentor junior designers offers valuable leadership experience and enhances communication and guidance skills.

📝 Enhancement Note: The growth opportunities are framed within the context of a growing tech company with an emphasis on AI. The explicit mention of "creative leadership" is a significant indicator of internal career progression potential, which is highly attractive for senior-level operations and creative professionals.

🌐 Work Environment

Office Type: The role is designated as "Fully Remote OK" and specifically states "Remote working flexibility within Indonesia." This indicates a commitment to a remote-first or remote-friendly work environment.

Office Location(s): While the job is remote, the primary company location is Jakarta, Indonesia. Remote employees are expected to be based within Indonesia, suggesting potential for occasional in-person team meetups or events, though not mandatory.

Workspace Context:

• Collaborative Environment: Despite being remote, the company culture emphasizes collaboration. This means the remote environment is likely supported by robust digital collaboration tools and regular virtual interaction.

• Operations Tools & Technology: Employees will have access to industry-standard design software (Adobe Creative Suite, Figma) and potentially project management or communication platforms designed for remote teams.

• Operations Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs will facilitate interaction with the Creative Manager, fellow designers, and other teams.

Work Schedule: The role is full-time, implying a standard 40-hour work week. However, the remote nature allows for flexibility in how those hours are structured, provided deadlines are met and collaboration is maintained. This flexibility is beneficial for managing personal schedules alongside intensive design work.

📝 Enhancement Note: The remote work arrangement is a key feature. For operations roles, this implies a need for strong self-discipline, excellent asynchronous communication skills, and proficiency with remote collaboration tools. The "within Indonesia" constraint is important for logistical and legal reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing key projects, your design process, and how you've driven brand impact and results. Expect to elaborate on your approach to brand identity, visual storytelling, and cross-functional collaboration.

• Skills Assessment/Challenge: Potentially a small design exercise or case study focused on a specific brand challenge or asset creation scenario, demonstrating your problem-solving skills and execution speed under timed conditions.

• Cross-functional Interviews: Meetings with members of marketing, product, or content teams to evaluate your collaboration style and ability to work effectively with diverse stakeholders.

• Final Interview: Likely with the Creative Manager or a senior leader to discuss cultural fit, career aspirations, and final alignment with the role and company vision.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-8 of your strongest, most relevant projects that highlight brand evolution, storytelling, and impact. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, key decisions made, and the measurable outcomes or impact achieved.

• Demonstrate Process: Show your thought process – sketches, mood boards, iterations, and how you incorporated feedback. This proves you're more than just an executor.

• Highlight Brand Consistency: Include examples demonstrating how you've maintained brand integrity across different touchpoints and platforms.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recognition improvements).

• Tailor to BJAK: If possible, include a piece or discuss how you would approach a design challenge for BJAK, showing you've researched the company.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, messaging, target audience, and business objectives. Identify areas where visual communication could be enhanced.

• Practice Design Exercises: Familiarize yourself with common design challenges related to campaign visuals, social media assets, or quick-turnaround requests for digital platforms.

• Focus on Efficiency: Be prepared to work efficiently and demonstrate your ability to deliver high-quality work under time constraints.

• Articulate Your Rationale: Be ready to clearly explain the strategic thinking behind your design choices, linking them back to the brief and business goals.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to not only showcase their visual skills but also their strategic thinking, process management, and ability to contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, illustration, and photo editing. Expertise in Photoshop, Illustrator, and InDesign is critical.

• Figma: A primary tool for collaborative design, prototyping, and UI/UX design elements that may be integrated into marketing materials or web assets.

• Motion Design Tools: Experience with Adobe After Effects and/or Premiere Pro is highly desirable for creating animated graphics, social media videos, and other dynamic content.

Analytics & Reporting:

• While not directly a design tool, an understanding of how design impacts performance metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand design performance would be beneficial. CRM & Automation:

• No specific CRM or automation tools are listed as requirements for the designer, but an understanding of how marketing automation platforms might deploy visual assets would be advantageous. Emerging Technologies:

• AI Design Tools: Experience or interest in AI tools for design ideation, asset generation, or workflow enhancement is explicitly mentioned as a plus. This indicates a forward-thinking company open to integrating new technologies.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The inclusion of motion tools and AI design tools signals a desire for a designer who can create dynamic, modern visuals and is adaptable to technological advancements, which is crucial for staying competitive in the GTM space.

👥 Team Culture & Values

Operations Values:

• Excellence & Efficiency: BJAK values "engineering and product excellence" and aims to make society "more efficient." This translates to a culture where high-quality output, attention to detail, and streamlined processes are highly valued.

• Impact & Contribution: The mission to "create successful businesses while contributing positively to society" suggests a value placed on work that has a meaningful impact, both commercially and socially.

• Innovation & Experimentation: The focus on AI technologies and building "new, superior applications" indicates a culture that encourages trying new things, experimenting with tools and ideas, and pushing boundaries.

• Collaboration & Flat Organization: The "very flat organization" and expectation to "contribute directly" implies a culture where teamwork, open communication, and direct contribution are prized over rigid hierarchies.

• Hands-on Approach: All members are expected to be "hands-on." This means initiative, proactivity, and a willingness to tackle tasks directly are key cultural traits.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, content, product, and performance teams. This suggests a collaborative style that bridges creative vision with business objectives.

• Direct Communication: In a flat organization, communication is likely direct and open, with feedback exchanged readily between team members and reporting lines.

• Results-Oriented: Collaboration is driven by the goal of delivering "on-brand work that drives results," indicating a focus on achieving tangible business outcomes through teamwork.

• Mentorship & Support: The expectation to mentor junior designers implies a supportive internal environment where knowledge sharing and team development are encouraged.

📝 Enhancement Note: The company values are strongly aligned with a high-performing, innovative, and collaborative environment. For a designer, this means being proactive, data-aware (even if indirectly), and comfortable working in a fast-paced, team-oriented setting where clear communication is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: The core challenge will be maintaining BJAK's established brand identity while creating fresh, impactful visuals for diverse marketing campaigns and evolving product features.

• High-Paced, Iterative Environment: Working in a "fast-paced, high-iteration environment" requires agility, quick thinking, and the ability to adapt designs rapidly based on feedback and performance data.

• Integrating AI into Workflow: Learning and effectively integrating AI design tools into the creative process, ensuring they enhance rather than detract from human creativity and brand integrity.

• Remote Collaboration: Effectively collaborating and maintaining strong creative output and team cohesion in a fully remote setting, requiring excellent communication and self-management skills.

• Mentoring Junior Designers: Guiding and developing less experienced designers while meeting senior-level project demands.

Learning & Development Opportunities:

• AI Design Mastery: Opportunity to become an expert in leveraging AI tools for creative production and ideation, a highly sought-after skill in the current market.

• Creative Leadership Track: Clear path to advance into leadership roles, managing teams and contributing to strategic brand direction.

• InsurTech & AI Domain Expertise: Gaining in-depth knowledge of the insurance technology sector and the application of AI, which can be valuable for future career opportunities.

• Cross-functional Skill Development: Exposure to marketing strategies, product development, and performance analytics through close collaboration.

• Remote Work Best Practices: Honing skills in effective remote communication, collaboration, and self-management, which are increasingly valuable across industries.

📝 Enhancement Note: The challenges and growth opportunities are closely linked. Overcoming the challenges of a fast-paced, remote, and AI-integrated environment will directly lead to valuable skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand's visual identity. What was your process, and what impact did it have?" (Focus on strategic thinking, process, and measurable outcomes.)

• "How do you ensure brand consistency across a wide range of marketing materials and digital platforms, especially in a remote setting?" (Highlight your systems, tools, and communication strategies.)

• "Walk us through a complex design project from your portfolio. What were the challenges, how did you overcome them, and what was the result?" (Prepare a narrative that showcases your problem-solving skills, design process, and ability to drive impact.)

• "How do you approach collaborating with non-design teams (e.g., marketing, product) to ensure their needs are met while maintaining brand integrity?" (Emphasize your communication, stakeholder management, and ability to translate business goals into design.)

• "What are your thoughts on AI's role in graphic design? How would you approach integrating AI tools into your workflow at BJAK?" (Demonstrate an innovative mindset and practical application of new technologies.) Company & Culture Questions:

• "What interests you about BJAK's mission to digitize insurance and integrate AI?" (Show you've researched the company and understand its vision.)

• "How do you see yourself contributing to our flat organizational structure and culture of hands-on contribution?" (Align your work style with their cultural values.)

• "How do you stay updated on design trends and incorporate them into your work, particularly in a fast-paced environment?" (Highlight your proactive learning and adaptability.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your solution (design process), and the outcome/impact.

• Show, Don't Just Tell: Use visuals effectively. Highlight key design elements, typography choices, and overall aesthetic.

• Quantify Impact: Whenever possible, present metrics or data that demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

• Discuss Your Process: Be ready to explain the 'why' behind your design decisions. This includes your research, ideation, iteration, and collaboration steps.

• Practice Your Delivery: Rehearse your presentation to ensure it's clear, concise, engaging, and within the allotted time. Be prepared for questions and be able to articulate your rationale confidently.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, process mastery, and a results-oriented mindset, all within the context of BJAK's unique culture and industry. Emphasize how your design skills directly contribute to business objectives.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application: Use the provided link to submit your resume and portfolio through the Ashby application portal.

• Curate Your Portfolio: Ensure your portfolio prominently features your best work in brand design, visual storytelling, and campaign asset creation, highlighting at least 5-8 years of experience and demonstrating impact.

• Tailor Your Resume: Optimize your resume to clearly articulate your experience with Adobe Creative Suite, Figma, motion design tools, and any experience with AI design tools, using keywords from the job description.

• Prepare Your Presentation: Practice presenting 2-3 key portfolio pieces, focusing on your design process, strategic rationale, and measurable results achieved. Be ready to discuss your approach to brand consistency and cross-functional collaboration.

• Research BJAK: Thoroughly understand BJAK's mission, its market position in InsurTech, its focus on AI, and its company culture. Prepare to articulate why you are a good fit for their innovative and collaborative environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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